Total Licensing Spring 2022

Page 94

TOTAL LICENSING AUSTRALIA Streetwear specialist, Thread Heads are also in the process of developing an apparel and accessories range due to launch in late March to coincide with the movie launch. In November 2021, Universal Candy saw great success in BIG W and Woolworths stores with the launch of their Sonic surprise eggs (BIG W) and Projector Poppers (Woolworths). Fans from around the world reacted to the products as they were announced on social media.

Xbox Series X | S, launched in October 2020 and were the biggest console launch in Xbox history. More new consoles were sold during the launch than any of the previous generation consoles, with the Xbox Series X selling out in the first 24 hours of release. As of January 2022, Xbox continues its promise to extend the joy of gaming to everyone with the recent industry-shaking announcement to acquire Activision Blizzard. The popular Xbox Game Pass, now with more than 25 million subscribers, lets fans access over 100 gaming titles including Xbox exclusives on day one.

2021 marked the 20th Anniversary for Xbox, one of the world’s leading gaming consoles. The console is incredibly popular with over 100 million monthly active users, with top first games on Xbox to include Halo Infinite, Forza Horizon 5, Gears of War and Minecraft. Xbox has an engaged audience on social media with over 57 million followers across Facebook, Instagram, Twitter, and YouTube. In the run up to the big anniversary, 2021 was an incredibly successful year for Xbox.The next generation consoles, the

In keeping with the success of the gaming console, enthusiasm for the brand has transcended hardware and has been reflected in sales across product categories such as apparel, sleepwear, accessories, homewares and gifting. This iconic brand has firm representation in key categories in the likes of BIG W, EB Games, Target and Best & Less. Current partners for the brand include Caprice and MacEwen (NZ) for apparel, Zak for drinkware and lunch ware, and Paladone and Rubber Road for gifting.

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Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

0
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
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