DETAILS
SUPPLIERS
417 LAKEFRONT DR., LITTLE ELM, TX 75068 HTTPS://WWW.THECOVEATTHELAKEFRONT.COM/ 214-618-2047 OWNERS: TOWN OF LITTLE ELM ADMISSION PRICES: SEE WEBSITE FOR DAILY PRICING AND MEMBERSHIP PRICING. DATES OPEN: YEAR-ROUND SIZE/ACRES: 42,000 SQUARE FEET CAPACITY: 2,412 NUMBER OF EMPLOYEES: YEAR-ROUND: 105; SEASONAL: 30 CLIENTELE (PERCENT LOCAL VS. TOURIST): 70 PERCENT LOCAL VS. 30 PERCENT TOURIST STAFF RETENTION PROGRAMS OR IN-SERVICE PROGRAMS: PAID CERTIFICATIONS, $100 SIGN-ON, $100 REFERRALS, $1.00 RAISE AFTER 6 MONTH PROBATION PERIOD.
DEVELOPMENT/DESIGN: BRANNON CORP; VLK ARCHITECTS CONSULTANTS: PROS CONSULTING CONSTRUCTION: BYNRE CONSTRUCTION WATERSLIDES: KNA; SPLASHTACULAR SURF SIMULATOR: FLOWRIDER BY AQUATIC DEVELOPMENT GROUP CHILDREN’S INTERACTIVE PLAY STRUCTURE: SPLASHTACULAR FURNITURE: SUNNYLAND OUTDOOR LIVING LOCKERS: BEST LOCKERS FILTRATION EQUIPMENT: NEPTUNE BENSON DEFENDERS CHEMICAL: DPC INDUSTRIES CHEMICAL CONTROLLERS: BECYS ADMISSION SYSTEM: ACTIVENET
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Popular with guests are the park’s birthday party packages, which are available at 3 levels and include a variety of amenities.
a week, in which younger visitors can enjoy limited features of the park before crowds arrive. Lap swim is also scheduled Mondays, Wednesdays and Thursdays from 4-5 p.m. While many events are geared to younger members, adults can also find programming geared to them. For example, The Cove® hosts Adult Nights for those 21 and up, with a DJ, games and giveaways. At Christmastime, The Cove® hosted Surf with Santa featuring a holiday store event where kids could shop for gifts for their parents. Christmas at The Cove® was also complete with a mermaid, Santa and his reindeer. The facility recently celebrated its first birthday with a luauthemed party, complete with fire dancers, steel drum music, Hawaiian-themed food specials and an appearance by Moana. The Cove® also gives back to the community, partnering with local charities and PTAs to share a portion of profits for spirit nights. Additionally, the facility hosts supply drives for food banks and Christmas gift collection. During these events, non-member guests can bring in requested items in exchange for reduced admission. Members receive a day pass in return for their donation. KNOW BEFORE YOU GO The Cove® offers daily admission rates of $14 for adults and $11 for children during the week and $18 for adults and $14 for children on weekends, as well as memberships for individuals and families. As an added benefit, individuals purchasing memberships to the facility can also combine their memberships with The Rec at The Lakefront™, Little Elm’s fitness facility located next door. The Cove® has proved to be a popular attraction for Little Elm, bringing people in from all over the Dallas-Fort Worth area. The staff structure of the facility includes an Aquatics Manager, an Assistant Aquatics Manager, a Supervisor over Programs & Services, a Supervisor over Guest Services, an Aquatic Coordinator over Programs and an Aquatics Coordinator over Operations. The facility staffs 45 year-round part-time lifeguards and an additional 25 part-time staff who serve as party attendants or front desk/guest services team members. • ERIN MUDIE IS THE MANAGING DIRECTOR OF COMMUNICATION FOR THE TOWN OF LITTLE ELM, TEXAS.
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WORLD WATERPARK MAGAZINE APRIL 2022
