TRAVel Media is the biggest communication partner in the travel industry with B2B initiatives. As a market leader, TRAVel Media has been conducting business for more than 40 years, leading with titles such as TravMagazine, Travelpro, Business Traveller, MICE Benelux, Travel360o, the e-learning platform TravEcademy and the linked line-extensions.
TRAVel Media is a dynamic publishing group, who started specializing in multimedia communication more than a decade ago. TRAVel Media has the target to develop a suitable cross medial communication mix for every client. Employing innovative techniques, promoting usability and providing a positive experience are our main points of focus in the process.
With a national and international oriented client portfolio, TRAVel Media Is positioned as an important and experienced member of the industry. TRAVel Media exercises its expertise through online communications and events to inform and facilitate the travel industry.
Portfolio B2B
- TravMagazine
- TravMagazine.nl + E-Newsletter
- TravEcademy.nl + E-Newsletter
- Dedicated Newsletter
- TravXtra
- Business Traveller
Portfolio Business Travel & MICE
- MICE Benelux
- MICEbenelux.com + E-Newsletter
- Business Traveller
Projects
- Travel Awards
- Knowledge Quiz
- Challenges, Fam Trips & Sales Visits Benelux
- TravEvents
- Travel Gala
- TravDay
- Vakantiebeurs Miniguide
TravMagazine
For almost 40 year TravMagazine is the steady beacon in the Dutch travel-industry. On a 3-weekly basis this print magazine presents a perfect mix of news, education, and infotainment.
• Target Group: Travelagents & management (B2B)
• Frequency: Every three weeks on friday
• Circulation: 6.300+
• Distribution: Payed subscriptions
• Market share: leader, 98% reached within the travel industry
TravMagazine Xtra
Xtra is published on a regularly base together with TravMagazine. This special issue is dedicated to a specific destination and is focused on increasing knowledge and making that destination top of mind with the Dutch travel trade. The Xtra is highly appreciated; most readers keep them as a reference guide. It is possible to adopt an Xtra and fill this with content completely to your own choice.
• Target Group: Travel agents & management (B2B)
• Frequency: on request
• Circulation: 6.300+
• Distribution: Payed subscriptions
• Market share: leader, 98% reached within the travel industry
TravMagazine online
TravMagazine.nl
• Online magazine and newsplatform
• Target Group: Travel agents & management (B2B)
• 150.000+ page views a month
TravMagazine newsletter
• Target Group: Travel agents & management (B2B)
• 5 times a week
• 8.700+ subscribed professionals
• Banner advertising
• Recruitment possible Rates* TravMagazine.nl
*In combination with TravEcademy.nl and TravMagazine.nl
*In combination with placement in newsletter
Specifications & Rates
Travelpro is one of the leading travel trade platforms in the Netherlands for almost 35 years with monthly publications.
With a glossy look and feel, Travelpro is the want-to-read magazine that will continue to inspire travel professionals. Extensive destination reports, profound interviews and detailed background stories. Travelpro is a great way to get in touch with the Dutch Travel Industry in a way that is unparalleled.
2/1 page advertisement: € 7.190,(460mm x 325mm + 3mm bleed)
1/1 advertisement: € 3.950,(230mm x 325mm + 3mm bleed)
1/2 page advertisement landscape: € 2.480,(230mm x 162,5mm)
1/2 page advertisement portrait: € 2.480,(115mm x 325mm)
Guide Guide
The Travelpro Guide: the timeless marketing tool from Travelpro. A timeless, glossy copy for storage focused on one specific theme with intensive translation to our online platforms!
The Travelpro Guide will exclusively focus on a specific topic or even a specific organization. Our editors will create the necessary content around the theme, after which you (and your partners) will fill in the Guide with a targeted commercial message into a very high-quality communication tool with your target group.
From concept development to promotion, Travelpro takes care of all the work.
Cruise Guide
The Travelpro Guide package consists of
• A 20-page Travelpro style magazine*
• Content creation, design, printing, shipping and digital distribution
• A dedicated newsletter to the Travelpro file, containing the link to the digital version of the Guide
• We create a TravEcademy Game Course (12 pages) from the Guide, which is live for 12 months
• 1 month of banner cam page on the website and in the Travelpro newsletter that links to the Guide
• 200 copies delivered to your office for your own use (presentations, trade fairs, etc.)
The above package comes to a total amount of € 17,500.
* The Travelpro Guide can be expanded per 4 pages, for € 2,500 per expansion.
Guide Guide
Participate in an existing Travelpro Guide? We offer the following options:
Option 1
€2,500, consists of 2 pages of infotorial. Completely filled in by yourself of course. For this you can supply 1.000 words of text + 6 images and your logo.
Option 2
€4,000, consists of a 4-page article, with all the novelties that you want to share with the industry. 2,000 words, 15 images and we will provide a spectacular layout within the glossy. Of course, you can also supply something yourself, but know that the layout is included and completely in the glossy house style. A QR code will also appear in the magazine with a link to the online article.
Option 3
€6,500, - A 6-page article + a 1/1 advertisement on top of the story. In this you can go in all directions: from the furnishing of cabins, food and drinks on board, your USPs etc. Of course also a qr code with a link to the online article, a dedicated newsletter to promote the article.
Monthly visitors = 65.000
Monthly pageviews = 200.000
You can place your banner on www.travelpro.nl. Our website attracts an average of 65.000 visitors, mainly working in tourism, every month.These visitors generate 3 pageviews on average every month.The main advantage of our website is that the banners are visible and clickable on every page within the website. This means that your banner will get 65.000 X 3 = 200.000+ impressions every month. On our website there are three possibilities to place your banner with a link to your website or any other URL.
1. The position next to the logo of Travelpro is the most prominent place for your banner, the leaderboard.
Banner Size: 728 pixels - 90 pixels.
CTR: 9,75% (based upon 50.000 visitors per month)
File Type: JPEG, GIF, HTML5 or Flash
Rate: € 53,- CPM
2. In the sidebar on the right side of our website, you can place your banner with a link to your website. These banners are visible and clickable on every page within the website.
Banner Size: 336 pixels x 280 pixels.
CTR: 8% (based upon 50.000 visitors per month)
File Type: JPEG, GIF, HTML5 or Flash
Rate: € 46,- CPM
3. Online advertorial. Containing a maximum of 2.500 characters, 5 images and your companies logo. This advertorial may also contain a link to any URL of your choice.
Rate: € 1450,-
Online Vacancy Rate: € 695
Newsletter & Banners
Travelpro offers you the possibility to send a fully dedicated newsletter and communicate whatever you like to the travel agents that receive the newsletter. You can place any content, even banners and we will develop the newsletter for you and eventually send it to the subcribers. This way of communication is perfect for promoting a workshop, an offer especially for travel agents or other kinds of important news. You decide what you communicate and when you communicate it!
Travelpro sends a newsletter five times a week to 7.400 email addresses that are all subscribed to the newsletter. In this newsletter you have two options to communicate your message.
• Opening rate average = 35%
• Click rate average = 19%
1. First option is to place a banner in our newsletter in between the articles, that links to your website. If you wish we can send you an example of the digital newsletter with banners.
Banner Size: 728 pixels x 90 pixels.
File Type: JPEG or GIF
Rate: € 46 CPM
2. We can offer you the space to communicate your product towards the Dutch travel trade. You can place a message in our newsletter and include a link to your website. You are completely in charge of the editorial content of this message, we will award your article a premium position in the newsletter. You can also choose to publish the rest of your message on our website www.travelpro.nl.
Podcast
Statistics
In Travelpro’s, the podcast for the travel professional, the editorial teams of Travelpro and TravMagazine update you on the latest developments within the travel industry. What’s happening behind the scenes at Dutch travel agencies? How do travel professionals deal with changes in the world? And what news can’t you afford to miss? You’ll hear it all here!
Frequency: weekly*
* Bi-weekly in the summer periode
PARTNERSHIPS
To have your commercial broadcasted in our podcast, we have several options for partnerships. All price include the production of the commercial by our professional voice-over.
Pre-roll
Mid-roll
End-roll
Shout out
€750
€750
€750
€600
What is TravEcademy?
Since 1999, TravEcademy.nl has been the most successful e-learning platform for reaching the travel professional in the Netherlands. The platform contains a wide variety of information about destinations, products, vacancies, news and promotions for travel agents.
Page views per month: 100.000+ Registered users: 7.800+
TravEcademy is the ultimate medium to reach and TEACH the Dutch travel industry!
New version launched April 2024!
What’s new?
• More social option with our new Community
• Gamification: users van earn points and spend points in the loyalty program
• TravEcademy App: e-learning from your smartphone on all platforms, wherever you go!
• Quick and easy onboarding for new courses
• Introduction of ‘Groups’
• And lots of improvements and fixes ‘under the hood’
The Courses
Game Course = € 2.650,-
12 pages:
• 6 chapters - (max. 1.000 words)
• 6 multiple choice questions
• 1 certificate
Online: 3 months
Duration: +- 5 minutes
The ideal way to introduce your brand or product to the travel agents.
Full Course = € 5.000,-
24 pages:
• 12 chapters (max. 2.500 words)
• 12 multiple choice questions
• 1 certificate
Online: 1 year
Duration: +- 15 minutes
A great way to take the travel agent in depth into your brand or product!
Full Course XL = € 7.500,-
40 pages:
• 20 chapters (max 4.500 words)
• 20 multiple choice questions
• 1 certificate
Online: 2 years
Duration: +- 30 minutes
The ultimate way to go in depth, creating the most complete training module.
Newsletters & banners
TRAVECADEMY NEWSLETTER
2 to 3 times a week
5.000 subscribed members
Open rate: 28%
Website Banner Rates
Full banner (468x60) €57 CPM
Leaderbord (728x90) €46 CPM
Rectangle (336x280) €40 CPM
TravEcademy.nl
CREATE YOUR OWN GROUP
Within TravEcademy we offer you the opportunity to create your very own section in which you can communicate your content to all users of TravEcademy. We call this a Group. Within your own Group you have a perfect overview of your fans and followers, who can connect with each other through the timeline or private messaging. You are allowed to share any updates as you wish within your own Group, such as invites to events or promoting your courses.Consider it your own classroom in which you can also include courses.*
Components
A Group contains the following:
• Member overview
• A ‘Facebook like’ timeline for interaction
• Public or private option
• Photos and video sharing
• Share documents
• Start discussions
• Your courses
Price = € 2.500,per year, 1 Group
*Courses are developed by the TravEcademy-team
Banner Advertising
Banner placement is possible in different positions on the following webpages:
• Travmagazine.nl (TM)
• Travecademy.nl (TE)
• MICEbenelux.com (MICE)
• Businesstraveller.nl (BT)
Size File Type Possibilities
Procedures
We charge a CPM (cost per 1.000 banner views) rate, so you’re sure that you get the amount of banner views that you pay for. First the position and campaign size should be determined. Then we include the position of your choice, and the amount of positions that you buy in our banner management system. The banner will then be shown exactly the amount of times that we agree, in the agreed period. When the campaign is finished, we’ll inform you about the specifics of the campaign, including the click through rate.
For our banner advertisement campaigns we use the services of Adbutler. While this system also monitors our campaign statistics, you are 100% sure that you will get the exact amount of agreed exposure.
Dedicated E-newsletter
• On an average of twice per week, about 8.700 travel trade professionals receive a newsletter
• Travecademy.nl, travmagazine.nl and MICEbenelux.com
• It is possible to completely customize and focus these e-zines to the clients product, destination and organisation
• This is the ideal tool, for example, launching a new product.
€ 2.125 per e-zine
Including all cost for composition, layout and shipping. Based on the demand of the client.
Reis Management Club
THE PLATFORM FOR TRAVEL MANAGERS, FOR OVER 33 YEARS
Share experiences, provide opportunities to deepen knowledge and provide a platform for networking. These are some of the activities of the new Reis Management Club (translated: Travel Management Club). For over 33 years Reis Management Club (RMC) has been the podium for travel professionals to meet and exchange knowledge and experiences, as powered by TravMagazine all those years. Through these years 1.400 travel managers have joined the RMC, a household name in the travel trade in the Netherlands. RMC focuses on the management of all travel companies. These include directors/owners of tour operators and retail companies, managers, product managers, sales specialists, affiliate managers, but also ambitious employees. This RMC addresses a broad audience interested in the whole travel industry. The objective of the RMC is to contribute to the continuous quality and professionalism in the travel industry. The RMC is the ideal platform for a company to present itself as a major supplier. A partnership with the RMC offers you high level connections and the opportunity to generate new business in a relaxed setting. For potential partners, we have four different packages.
Pakketten
Business Traveller
Business Traveller Netherlands
Looking to connect with the business travel industry and a large part of travelling SME in the Netherlands? Then Business Traveller is your partner!
As part of the international Business Traveller family, with publication in 14 countries worldwide for over 45 years, Business Traveller magazine is a B2B2C glossy magazine, published in a print circulation of 9.000 copies four times a year. All print content is also distributed online, as well as the complete magazine which can be read digital.
BUSINESS TRAVELLER TRAVELS WITH YOU
This prestigeous title is found all over the world in rooms of large business hotels, airport lounges and on board selected airlines.
The title is read by members of several major industry associations and of course by our subscribers, corporates that are frequently on the move, anywhere in the world.
FACTS
Target Group:
Business travel professionals (B2B) & frequent business travellers (B2C) from the Netherlands
Frequency: Quarterly
Circulation: 9.000 copies
Pageviews: 10.000 views monthy
Type: mobile, cosmopolitan and with a wide range of interests. Success-oriented but also with a keen interest in some fun in life.
Business Traveller offers its readers the latest information, significant content presented in a structured and reader-friendly manner in a nice glossy look and feel. Business Traveller brings the traveling know-how that is crucial for successful business wherever it may bring you.
Distribution
Distribution
At this moment, the 9.000 copies of Business Traveller are distributed as followed:
At this moment, the 9.000 copies of Business Traveller are distributed as followed:
• To 7.500 middle and large businesses in the Netherlands, who do a minimum of 8 million euros of import and/or export yearly
• To 7.500 middle and large businesses in the Netherlands, who do a minimum of 8 million euros of import and/or export yearly
• 900 addresses within the business travel industries (TMC’s, airlines, airports, suppliers, OTA’s, IT-companies, destinations, hotels)
• 900 addresses within the business travel industries (TMC’s, airlines, airports, suppliers, OTA’s, IT-companies, destinations, hotels)
• At more than 10 Dutch hotels popular amongst business travellers:
• At more than 10 Dutch hotels popular amongst business travellers:
In order to increase your brand awareness an advertisement is the best communication method.
ADVERTISING RATES
2/1 page: € 5.500
1/1 page: € 2.950
1/2 page: € 1.950
Inside or backcover: € 3.195
INSERTS
Max. 15 gram: € 4.830
Max. 30 gram: € 7.130
Max. Size: 210 mm x 297 mm
COMPANY PORTRAIT
To position your company as a whole and to further introduce the key players in your organization, a company profile is the ideal communication tool.
THEME OF PRODUCT ANNEX
Of course there will also be special themed reports in Business Traveller. Here you can place your product offering in an appropriate editorial presence.
OPTIONS:
2/1 spread: € 6.000
SPECIALS
For the different aspects of a destination, a new product or your prefered topic ‘adopting’ your own special is the best method for bringing the message across with power and visibility.
OPTIONS:
16 pages Special: € 20.000
Completion by our editorial staff in consultation with you.
Dimensions (W x H)
Size 1/1: 210 mm x 297 mm
Size 2/1: 420 mm x 297 mm
Size 1/2 landscape: 180 mm x 125 mm
Size 1/2 portrait: 88 mm x 125 mm
Bleed: + 3 mm
File Size: PDF with cropmarks Resolution: 300 dpi
Colors: CMYK
ADVERTORIAL
A good form of substantive content with promotional attention, a very powerful combination.
ADVERTORIAL RATES
1/1 advertorial: 3.450 € 2/1 advertorial: 6.000 €
Commercial opportunities
Our online options
BUSINESSTRAVELLER.NL
Businesstraveller.nl is the online platform of the magazine Business Traveller with an average of over 25.000 pageviews every month. The website contains the latest news from the business travel industry, interviews with professionals and public figures, information on locations, product specials and is updated daily with news. This platform provides our subscribers also with a weekly digital newsletter.
OPTIONS BANNERING
BUSINESS TRAVELLER E-NEWSLETTER
Every week our database containing 4.300+ travel managers and business travellers are sent a Business Traveller newsletter. Here we offer a full banner option in .jpg format, advertorials and a dedicated e-zine.
Topics planned for 2025
• Luxury cruises
• Caribbean
• Airlines & Airports: Summer
• Spain & Portugal
• Tech Special
• Benelux cities
• ICA destinations
• DMC’s
• Sustainability
• IMEX preview
• Caribbean Cruises
• North Amerika
• Greece & Turkye
• United Arab Emirates
• Citytrips
• ABC & SSS 2
• Asia with family
• Luxury
• Adventurous South America
• Afrika
• Airlines
• IBTM preview
• City nearby
• City Far
• Special Region update
• All on Sustainability
• Interview CEO
• Interview non trade person:
• Lifestyle
• Tech news
• Scandinavia & Great Biritain • Culinairy Cruises
• Theme: The Next Generation
• Roadtrip USA & Canada
• Luxurous Africa
• Hoteltrends
• Airline interview
• MICE segment: news and
• updates
• Special interest travel:
• from golf, to cruises to
• culinary etc
About MICE Benelux
MICE BENELUX >
THE MARKET LEADING TITLE IN THREE COUNTRIES
MICE Benelux currently is the leading communication platform for all MICE buyers and sellers within the Benelux. While the audience within the Benelux is growing, due to our switch to English there is also a signifcant growth from beyond these borders.
With our 2 print publictions per year (also published online) we focus on the latest trends and developments when it comes to organizing, hosting and selling MICE from and to the Benelux.
These publications are carefully planned to focus on the IMEX in May and the IBTM in November, so that you can promote your pressence at these fairs as well.
FACTS
Target Group: Buyers and Sellers of MICE in the Benelux
Frequency: 2 times a year
Circulation: 6.000+ copies
MICE Benelux Online
www.micebenelux.com
With 20.000 page views per month, www.micebenelux.com is a major player in online communication towards to complete Benelux MICE-market. Commercial opportunities we offer are described below.
FACTS
Target Group: Decision makers in MICE Benelux
Page views: 20.000 per month
Visitors: 3.000+ unique per month
MICE Benelux newsletter
In our weekly email, sent to 3.600 e-mail addresses, we offer a full banner position in .jpg or .gif format. Along with the banner we offer advertorial possibilities.
Also, a fully dedicated e-newsletter composed by our experienced editors is possible.
Planning and themes
THE IMEX ISSUE
20th - 22nd of May
DEADLINE
18th of April
PUBLICATION May
EVERY ISSUE
• 3 destinations nearby The Benelux, themed, but flexible
• 3 destinations far away, outside Europe
• Benelux Possibilities. Exciting micepossibilities on our doorstep.
• Destination Deep dive. A large in depth report of a destination
• Convention Centre Spotlight. What can they do, what is their news>
THE IBTM WORLD ISSUE
18th - 20th of November
DEADLINE 27th of October
PUBLICATION November
• DMC delights. Q&A etc. with DMC, what they have to offer, what sets them apart
• Tech update. What’s new in MICEtechnology?
• Sustainable update. What’s the latest sustainable news?
• The long read interview. An in depth interview with a decisionmaker.
• Hotel news. All on the latest openings and revamps.
• Surprise me….well we will. Out of the box creativity for the MICE-world
• Sport and gigs. Golf, Formula 1, Olympics and all other exciting events to visit.
• Airline updates. New direct flights, new MICEpossibilities etc.
• Trends, market updates, need and nice to know. All the news you need!
• IMEX Preview. Make the most of the show!
Events
TravDay
Mission
Twice a year TravDay is thé B2B event for Dutch travel professionals. Suppliers and buyers meet each other at a dynamic exhibition floor. Networking, inspiring and doing business are key during this one day all-inclusive event that ends with a networking walking dinner. It’s the perfect opportunity to meet this many (potential) partners in one day.
Targets
AUDIENCE
600 travel agents, buyers and CEO’s
PERIOD
Yearly in April and October
Participate during TravDay as an exhibitor and get in touch with the top 600 travel agents, buyers and CEO’s in the Dutch travel industry.
Events
Travel Gala & Travel Awards
Mission
During the Travel Gala the complete Dutch travel industry shows appearance. There are OTA’s, tour operators, travel agents, airlines, tourist offices, travel technology providers, ZRA’s and e-commerce players.
The Travel Gala is a well known event for over 25 years and running!
Targets
AUDIENCE
The Dutch Travel Industry
PERIOD
Every year, last Saturday in January
Become a sponsor of the gala and get the spotlights on you before, after and during this festive evening joined by over 450+ decision makers in Dutch travel industry.