The 5 AI tools every travel advisor should be using, according to tech expert
BY CINDY SOSROUTOMO
TORONTO — It’s safe to say that Dan Christian is a bit of a techie.
With over 20 years of experience, he’s led digital initiatives at Carlson Wagonlit and Lonely Planet, drove global marketing and technology for G Adventures, and spent nearly a decade at The Travel Corporation where he spearheaded the digital transformation of 40 distinct travel brands.
Now, he’s the CEO of Acceleration Team, an advisory firm he founded in 2022 that helps start-ups successfully scale post-pandemic, as well as host of the ‘Travel Trends’ podcast, which further solidifies his reputation as a tech expert in the travel space.
So, who better than Christian to advise travel advisors on how to navigate the often confusing and overwhelming landscape of AI? Though we’re only at the start of the AI revolution, artificial intelligence is already changing the travel landscape “with its potential to analyze vast amounts of data and personalize experiences,” says Christian. Steadfast in his belief that AI is going to “transform every industry,” including travel, which he says is one of the largest and most dynamic, Christian tells Travelweek that artificial intelligence is reshaping how businesses operate – and how travellers plan and enjoy their journeys.
First, end-to-end personalization knows no bounds with the help of AI. “Imagine receiving custom travel
itineraries that automatically include accommodations, transport, dining and sightseeing options based on your unique preferences, all while staying within your budget,” says Christian. “AI will enable businesses to act not just as service providers but as expert travel consultants.”
Next, AI-driven AR (Augmented Reality) and VR (Virtual Reality) tools will allow travellers to explore destinations, hotel rooms and experiences digitally before even making a booking. “These immersive experiences will give customers greater confidence in their choices, reducing misaligned expectations upon arrival,” adds Christian.
In addition, AI is making way for smarter virtual travel assistants that go beyond just handling travel logistics. “These assistants will deliver real-time advice on directions, traffic updates, local hot spots and even cultural etiquettes, enhancing the traveller experience every step of the way,” he says. A perfect example of this, adds Christian, is iWander. co, an AI-powered travel companion that has already partnered with City Sightseeing, an open-top, sightseeing tour bus operator.
“This enables travellers to jump off the bus and enjoy a walking tour with an AI guide, extending the customer experience and providing an entirely new line of business for travel companies that want to offer digital AI-powered experiences,” says Christian. “There is an exciting future here, given that today only 3% of guests to a destination take a walking
or guided tour, which means there is opportunity to tap into the other 97%. It’s just the beginning and this technology is opening up new ways to travel, which is really exciting.”
WHERE DOES THIS LEAVE TRAVEL ADVISORS?
The explosion of AI-powered tools has undeniably shifted the way consumers research, plan and book travel, which begs the question: Where does this leave travel advisors?
According to Christian, with AI platforms offering instant recommendations, flight comparisons and even personalized itineraries, it’s natural to question the relevance of advisors in this evolving landscape. However, their story is far from one of obsolescence.
“Instead, AI is transforming the role of travel advisors, sharpening their value in ways technology alone simply cannot replicate,” he says.
For example, Christian says AI tools can struggle with intricate travel plans that involve multi-destination trips, unique requests or unclear preferences. “Travel agents thrive in this environment, leveraging their knowledge and creativity to craft tailored itineraries with a personal touch,” he says.
Also, though AI is now getting involved in automating travel alternatives in the event something goes wrong, whether it’s a cancelled flight, a missed connection or an overbooked hotel, Christian says that
it still doesn’t measure up to a travel advisor with industry connections who can resolve issues quickly, advocate on behalf of their clients and ensure minimal disruptions.
“Humans have that unique quality called empathy,” he notes.
Even more, travel agents often have access to deals, upgrades and experiences that AI platforms can’t necessarily access or provide. Plus, consumers often need to crossreference multiple AI platforms or sift through endless reviews to finalize their travel choices, which takes up time. And, as Christian notes, AI personalization focuses on past user data, often missing more subtle factors like a client’s aspirations, cultural experiences and underthe-radar destinations. “Seasoned travel advisors excel at infusing trips with authentic, thoughtful touches that elevate ordinary vacations into unforgettable experiences,” he says.
THE 5 MUST-USE AI TOOLS
When it comes down to it, AI is here to stay, whether we like it or not. But instead of viewing it as a threat, says Christian, travel professionals should rethink it as a powerful ally.
“By integrating AI-driven research tools into their processes, advisors free up time to focus on client relations, itinerary customization and problem-solving. Advisors who adapt and harness AI will find themselves positioned as indispensable experts
offering the best of both worlds: the efficiency of modern technology paired with the sophisticated human touch only a skilled professional can deliver,” he says.
Here are Christian’s recommendations for five AI tools that every advisor should be using:
• Synthesia: This powerful AI video platform allows users to create studio-quality videos complete with AI avatars and voiceover in just minutes. “It’s ideal for travel advisors who want to create engaging destination videos or promotional content for their clients,” says Christian. “You can create professional-quality videos without any prior video editing experience.” https:// www.synthesia.io/
• Mindtrip: This itinerary planning tool allows users to build travel itineraries based on their preferences with photos, maps and reviews. Says Christian: “It’s now being utilized for B2B partners including DMO’s. This can be helpful for idea generation and will give you a sense of what is empowering consumers today.” https://mindtrip.ai/
• Sion Central: A comprehensive AI tool for travel agencies that enables commission tracking, payment processing, autoreconciliation, reporting and analytics and more. “This one is great for host agencies and Independent advisors so they
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can track their commissions and ensure they’re getting paid timely by suppliers and partners,” says Christian. https://www. sioncentral.com/
• The Trip Boutique: This tool serves as a personal AI assistant that facilitates client onboarding, transforms raw information into smart profiles, builds itinerary proposals, automates client communication and more. “This is ideal for advisors and agencies that would benefit from an automated CRM system,” says Christian. It builds out custom itineraries and assists with the back-office flow and follow-up.” https://www.thetripboutique.ai/ travel-advisors
• Jasper: Boasting the “biggest library of AI Marketing Apps,” Jasper offers over 80 Apps spanning every marketing function. Tasks include writing blog posts, composing product descriptions, Instagram captions and social media ad copy, optimizing websites’ SEO, crafting promotional videos and more. A favourite tool for Christian, he says: “Jasper’s AI-driven suggestions save me valuable time by generating compelling headlines, refining tone and style, and tailoring content specifically to the target audience. It has become an essential tool in my daily workflow, helping me tackle a wide range of marketing tasks.” https:// www.jasper.ai/
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Tips from Iberostar Cuba’s Zaldivar, Pacheco & Gignac for getaways this winter
TORONTO Iberostar Cuba Hotels & Resorts has a message for Canadian travel advisors – and it’s straight from the hotel company’s own Business Development Director, and Business Development Managers, here in Canada.
Cuba is open for business and ready for winter sun-seekers, and that includes Iberostar Cuba properties across the island.
Iberostar Cuba Hotels & Resorts has 14 resorts in Varadero, Cayo Cruz, Cayo Ensenachos, Cayo Guillermo, Holguin and Trinidad, plus five more hotels in Havana.
Alexeis Torres Velázquez, Marketing and Communication Director for Iberostar Cuba Hotels & Resorts, also weighed in with an update after Cuba’s challenges in recent weeks.
Despite the incidents of recent days, marked by power outages and damage caused by hurricanes Oscar and Rafael in Eastern and Western Cuba, Iberostar Cuba Hotels and Resorts is pleased to announce that its hotels remain fully operational, says Velázquez.
The last quarter of 2024 “has been a period of harsh tests for Cuba, and in particular for its tourism sector, but it has also been an opportunity to overcome obstacles,” adds Velázquez.
“That is possible because all our hotels are equipped with back-up electric generators. These gensets provide stable electricity service (including for air conditioners), as
well as water supply, hygiene and food safety according to international standards. We can also affirm that we do not lack any food, since the existence of an own supplier for Iberostar Cuba guarantees adequate stocks of all the necessary products. After the multiple challenges we have faced, we are stronger and better prepared to receive clients from all over the world,” he says.
RECOMMENDATIONS FROM ZALDIVAR, PACHECO & GIGNAC
For Iberostar Cuba’s Business Development Director in the Canadian market, Mariela Zaldívar, the geographical proximity of Cuba to Canada is a huge selling point. “For a country as large as Canada, where flying from Toronto to Vancouver is close to five hours, in just three hours you can arrive in Varadero, Holguin, Cayo Coco or Santa Clara airport, which serves Cayo Ensenachos, so you can be in one of the best rated beaches in the world,” says Zaldívar.
No less important is the deep bond established between Cubans and Canadians over the years, she adds. “Let’s not forget the people – bighearted and friendly Cubans – who will make you feel right at home. I’m a Cuban myself, and I can tell you I feel the love of Canadians when I say I am a Cuban born. So, Cuba is a destination that cannot be missed on your travel list.”
From its unique culture and rich history to its beautiful beaches and lush landscapes, “Cuba
offers an unparalleled travel experience that is both unique and unforgettable,” says Zaldívar.
Meanwhile Iberostar Cuba’s BDMs in Canada, Angel Pacheco and Jason Gignac, say an Iberostar Cuba getaway offers the perfect mix of urban and beach experiences.
For Pacheco, visiting Havana and Varadero in a single trip is a perfect example. “It was a magnificent opportunity not only to visit historic Havana sites and having a tour of Old Havana, but also to experience the quality and worldclass service of Iberostar Selection Parque Central. We were also able to combine this trip with an unforgettable time at Varadero beach as well,” says Pacheco.
For Gignac, the best combination was a resort stay at the Iberostar Selection Varadero with a few days at the city hotel Iberostar Selection Parque Central in Havana. “If you truly like the authentic
Alexeis Torres Velazquez
Cuba experience, you must do the combination stay,” says Gignac.
Gignac suggests starting a Cuba vacation with two or three days in Havana. “This Cuban city has a million and one stories to tell. From the beautiful historical architecture to the educational walking of Old Havana, there is something for everyone. And you must enjoy a daiquiri or two from Hemingway’s favourite bar in Havana: the Floridita, which is very close to Iberostar Selection Parque Central. Then conclude your Cuban vacation with a rejuvenating stay at one of our stunning all-inclusive resorts.”
Clients should know that the 20242025 winter season will bring an important milestone: the opening of Iberostar Selection La Habana. The capital’s skyscraper, at 155 meters high, will be star number 20 in the Iberostar Cuba portfolio.
NEW PROMOTIONS & TRAVEL TIPS FROM THE ‘INSPIRATION CUBA’ BLOG
Iberostar Cuba started the winter season in fine fashion, launching a sale that started as ‘Black Friday’ and soon became ‘Black Month’, with significant discounts for bookings made Nov. 8 - Dec. 8, 2024 for travel through Oct. 31, 2025.
Clients (and their travel advisors) can keep up with all things Iberostar Cuba using the company’s ‘Inspiration Cuba’ blog, featuring personal and relatable stories for would-be travellers.
Says the company: “In this new communication channel, which can be accessed through our website, articles about the beaches, culture, gastronomy, sustainable practices and destination tips can be found. Inspiration Cuba explores the rhythms and sensations that will make a stay on the big island of the Caribbean a memorable experience. We invite everyone to visit the blog, get inspired, write down tips and share them so that an increasing number of clients are convinced the best vacations ever are those booked with Iberostar Cuba.”
Travel tips include the great views from the sixth floor of the Iberostar Grand Packard, with the best sightlines of the Bay of Havana, the
Castillo de los Tres Reyes del Morro and La Cabaña Fortress. “The terrace invites you to enjoy a cocktail, to feel the breeze coming from the sea, while waiting for the golden hour. The infinity pool, which blends with the blue of the capital’s harbour, reveals the beauty, the horizon at eye level and the charm of that beautiful area of the city,” says the company.
‘Inspiration Cuba’ blog users might also find out more about Iberostar’s Coral hotels, all-inclusive resorts on the seafront. These smaller adultsonly hotels offer butler service for a personalized experience. “We always say that our Coral clients book one hotel and enjoy two, since these guests have access to all the services and facilities of the Selection hotels, always nearby. We have Coral hotels in the Keys in the north of Cuba and in Holguin, our window to the East of the country.”
One such property, Iberostar Coral Ensenachos, is 90 minutes from Santa Clara airport and offers 46 villas, à la carte beach and tailored service. Says Iberostar: “The Coral experience is ideal for travellers seeking the peace of the blue sea and the proximity of attentive and personalized service.”
Terrace at Iberostar Grand Packard
Mariela Zaldivar
AIRLINES
Air Canada has been named the World’s Leading Airline to North America at the World Travel Awards. Said Lisa M. Pierce, Air Canada’s Vice President of Global Sales and Air Canada Vacations: “I thank our more than 39,000 dedicated employees who transport customers safely and deliver customer service excellence globally every day. I also extend my appreciation to our loyal customers for their continued support and trust.” Winners in the World Travel Awards are determined based on a worldwide poll involving qualified executives in the travel sector, alongside consumer travel buyers.
According to American Express Global Business Travel’s latest Air Monitor 2025 report, airfares will rise just slightly across most regions globally in 2025 as airline capacity continues to rise, putting more supply in the market. The report anticipates that, after a period of sharp fluctuations, airfare prices are starting to stabilize globally. Next year’s price points should mark a shift from the more volatile pricing patterns of previous years, noted the report. “However, despite these stabilizations, the underlying cost of air travel is likely to remain high,” said Amex GBT.
DESTINATIONS
Ecuador has announced a series of tourism projects set to launch in 2025, including new hotels and cruise offerings that will add to its existing portfolio of 4,957 hotels and 15 cruises currently operating in the country. Located within Quito’s Airport, Courtyard Hotel by Marriott Quito will open next summer with 84 rooms, while Hotel Oro Verde Portoviejo will debut in the western province of Manabí in the spring with 71 rooms and a rooftop pool. In luxury cruising, the Hermes Catamaran will launch in 2025 with 12 convertible suites, sailing through the Galapagos Islands.
Israel has announced a tourism plan that includes a budget of ILS 175 million for the restoration and upgrade of hospitality facilities. Accommodation providers will receive financial support to return their properties to optimal condition – and even enhance them – following the recent conflict. Additionally, ILS 10 million has been allocated to promote domestic tourism, encouraging Israelis to explore the country and support local businesses. This dual approach is designed to drive growth across the sector and ensure the swift recovery of local businesses.
Jerusalem, Israel Air Canada
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Air Transat’s summer 2025 preview includes new Valencia route
MONTREAL Air Transat has debuted its summer 2025 program complete with a brand new and exclusive nonstop route linking Montreal and Valencia, Spain.
This is Air Transit’s fourth Spanish destination, along with Barcelona, Madrid and Malaga.
At the peak of the season, Air Transat will offer more than 275 weekly nonstop flights to over 40 destinations from Montreal, Toronto and Quebec City.
Air Transat’s joint venture with Porter Airlines means that passengers from some 20 Canadian cities will continue to have convenient access to the Air Transat network. In addition, the company will offer two daily flights between Montreal and Toronto. It will also maintain at least five weekly flights between Montreal and Quebec City.
LONG-HAUL TO EUROPE, MOROCCO & PERU
For summer 2025 Air Transat will offer a total of 26 transatlantic destinations.
From Montreal, an additional weekly frequency will be added to BaselMulhouse and London.
From Quebec City, the number of weekly nonstop flights to Paris will increase to five with the addition of one frequency.
From Toronto, three weekly frequencies to Amsterdam will be added, making for daily flights.
Air Transat will also continue its longhaul offer to Lima and Marrakech.
Service to Lima will be enhanced by a weekly frequency from Montreal.
The new route to Valencia from Montreal will operate once a week, on Fridays, June 20 - Oct. 3, 2025. Valencia will also be accessible from other Canadian cities with connecting flights on Air Transat or Porter Airlines.
“The addition of Valencia to our summer program, an exclusive nonstop route from the Americas, demonstrates our expertise in offering unique and diversified travel options,” said Sebastian Ponce, Transat’s Chief Revenue Officer.
MEDIUM-HAUL NETWORK TO THE SOUTH
Air Transat will offer 11 mediumhaul destinations in the South for summer 2025.
A weekly frequency will be added to flights from Montreal to Cancun and Puerto Plata. From Toronto, flights to Montego Bay and Varadero will also increase by one weekly frequency.
FLORIDA FLIGHTS
Air Transat will also maintain its service to its two flagship destinations in Florida: Fort Lauderdale, served from Montreal and Quebec City, and Orlando, served from Montreal.
Air Transat will offer four additional weekly frequencies to Orlando. In addition, two flight frequencies will be added on certain days to provide travellers with greater flexibility.
Trevello redefines host model with Momentum, prepares for global expansion
TORONTO Trevello Travel Group is making waves in the travel industry – with its new Momentum program, aimed at redefining the traditional host agency model, and its bold move to go public through a merger with M3 Capital Corp on the TSX Venture Exchange.
Together, the initiatives underscore Trevello’s mission to lead as an advisor-centric host agency and drive its global expansion as Trevello World Holdings Inc.
The Trevello team, headed up by Zeina Gedeon, CEO of Trevello’s Canadian operating company, had all the details at an industry event last week for its top supplier partners and media in downtown Toronto.
MOMENTUM: A PROGRAM BUILT FOR ADVISORS
Momentum is Trevello’s answer to what it sees as the challenges faced by travel advisors, including inadequate compensation, lack of pensions, limited business ownership opportunities and outdated technology.
Developed over two years, the program introduces a groundbreaking commission structure, starting at 85% of commission and reaching 100% once an advisor earns the threshold of $15,000 in earnings.
FOR SUMMER 2025, THERE ARE 26 TRANSATLANTIC DESTINATIONS.
“Every advisor in our organization will hit 100% of commission if they reach that target,” said Zeina Gedeon, President and CEO of Trevello Travel Group. “This isn’t just about compensation – it’s about creating
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Riverside expands 2025 voyages with new combo cruises and more
Riverside Luxury Cruises’ 2025 lineup features over 170 departures across 52 distinct itineraries.
New for 2025, the cruise line is offering exclusive combination voyages that blend sailings on Riverside Debussy and Riverside Ravel for an extended vacation experience. These combined itineraries offer up to 19 nights of cruising, covering both the Rhine and Rhône Rivers. Riverside Debussy will also broaden its horizons in 2025 with itineraries along the Main and Moselle Rivers, joining Riverside Mozart on the Danube River.
“We’re excited to offer our guests even more ways to experience Europe with luxurious cruises that explore new destinations and extend the adventure,” said Riverside Luxury Cruises CEO Jen Halboth. “Whether cruising the vineyards of the Rhine or exploring the Danube’s rich history, our 2025 itineraries promise an unforgettable vacation with a focus on elegance, personalized service, and exceptional culinary experiences.”
2025 VOYAGE HIGHLIGHTS
Riverside Debussy begins its second season with a seven-night voyage through the Dutch countryside in April 2025, during tulip season, with stops in Arnhem, Nijmegen, Antwerp, Gent and Rotterdam. This voyage will also have a special April 23 departure, ideal for flower enthusiasts.
Riverside Ravel embarks on a three-night Rhône sampler beginning April 10, cruising from Lyon to Avignon. On April 17, Riverside Mozart begins its spring season with an Easter voyage on the Danube.
GERMAN HERITAGE & SCENIC BEAUTY
In mid-September, Riverside Debussy will offer a seven-night combination cruise from Amsterdam to Nuremberg.
For shorter getaways, guests can enjoy three- to sixnight voyages on select routes, including the Moselle River’s wine valleys and the Upper Rhine Valley.
DANUBE RIVER DISCOVERIES
Riverside Mozart will offer a variety of three- to seven-night itineraries along the Danube River. In late May, Riverside Mozart will offer two threenight segments on the Lower Danube that can be combined for a seven-night roundtrip voyage without repeating stops.
SOUTH OF FRANCE & BURGUNDY SOJOURNS
Riverside Ravel will continue to explore the Rhône, with four-, five- and seven-night itineraries between Lyon and Avignon. During the summer and autumn, Riverside Ravel will also cruise up the Saône River.
FESTIVE SEASON CRUISES
For those seeking festive cheer, Riverside Mozart will offer three- and four-night Christmas Markets cruises along the Danube River in late November and early December, with departures from Vienna, Passau and Budapest. Guests can also enjoy a six-night Christmas cruise departing Vienna on Dec. 20, or ring in the New Year on a seven-night voyage departing Dec. 26, with an overnight in Vienna.
Riverside Debussy will also offer three-night Christmas Markets cruises in Germany, with itineraries along the Rhine, Main and Moselle Rivers.
For more information go to Riverside-Cruises. com, and check out the agent portal at Riverside-Cruises.com/TA.
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Celebrity debuts 2026-2027 lineup with 600+ sailings
Celebrity Cruises has unveiled its 2026-2027 global deployment, offering 600+ sailings to more than 280 destinations in over 70 countries across all seven continents.
Highlights include the debut of Celebrity Xcel and the line’s first-ever 110-night Grand Voyage.
Bookings for Northern Europe, Alaska and other key destinations are now available, with additional itineraries coming soon.
Celebrity Xcel, the fifth ship in the cruise line’s Edge Series, will sail its inaugural season in Europe, featuring Celebrity’s first overnights in Madeira, Portugal. Celebrity Xcel will also return to the Caribbean in winter 2026-27, with sailings from Miami.
Meanwhile, Celebrity Silhouette will host Celebrity’s largest-ever season in Iceland, featuring seven-night sailings from Reykjavik and a chance to view the 2026 Solar Eclipse at sea.
For the first time, Celebrity is offering a Grand Voyage, a 110-night sailing aboard the newly refurbished Celebrity Solstice. The itinerary visits 55 destinations across 15 countries, from Canada to Hong Kong, without repeating a single port.
Celebrity is expanding its European offerings with a fleet of eight ships, including three from the Edge Series: Celebrity Xcel, Celebrity Ascent, and Celebrity Apex. These ships will visit more than 100 European destinations, with 59 overnight stays for immersive cultural experiences.
In the Caribbean, nine Celebrity ships will sail to 18 countries. Celebrity Beyond and Celebrity Ascent will offer year-round Caribbean getaways, while the Celebrity Reflection will continue to offer weekend escapes from Fort Lauderdale to destinations like the Bahamas and Key West.
Returning to South America in 2026-27, Celebrity will offer sailings aboard Celebrity Equinox. Travellers can also discover Asia’s diverse history and modern cities with new itineraries aboard Celebrity Millennium.
Celebrity is also offering three ships in Alaska, including Celebrity Edge.
For more details check out Celebrity.com.
a sustainable and rewarding career path for our advisors.”
Momentum also empowers advisors with ownership of their business earnings. Advisors can pass their business and its associated revenues to others, with the ability to will their earnings to future generations.
“This legacy-building component ensures that our advisors have something to show for their hard work, something that can benefit their families for years to come,” Gedeon explained.
The response to Momentum has been overwhelmingly positive, she added, with over 50% of advisors signing up within days of the announcement.
It reflects Trevello’s focus on fostering community and collaboration. “Momentum is more than a program – it’s a commitment to our advisors, suppliers, and community,” said Gedeon. “Together, we’re creating perpetual growth and building something unstoppable.”
PUBLIC LISTING: THE PATH TO GLOBAL LEADERSHIP
Trevello’s vision extends far beyond its innovative host model. The company is set to go public through
its merger with M3 Capital Corp on the TSX Venture Exchange, with the combined entity named Trevello World Holdings Inc. Trevello will hold majority ownership of the public entity, a move that reinforces its mission to lead as an advisor-centric host agency while providing the resources to scale its global operations.
“The merger gives us the resources to think bigger and deliver even more value to our advisors and partners,” said Gedeon. “We’re transitioning from a Canadian brand to a North American and ultimately a global brand.”
The public listing will provide Trevello with the financial foundation to enhance its buying power through consolidated contracts, she added. These unified agreements will allow the company to negotiate better terms with suppliers while maintaining regional autonomy, ensuring that advisors in each market benefit from tailored support.
SUPPORTING ADVISORS AT EVERY STAGE
Trevello’s focus on empowering advisors is evident not just
through Momentum but also through initiatives like Launchpad, a program designed for new-toindustry advisors.
Susan Lawson, Director of Engagement at Trevello, emphasized the importance of nurturing new talent: “We recognize that people entering the travel industry come from all walks of life. Launchpad provides them with the training, tools, and community support they need to succeed.”
Launchpad has been instrumental in helping newcomers establish their footing, with some already achieving the prestigious Chairman’s Circle status, said Lawson. Trevello also invests in ongoing education and themed events to equip its network with the knowledge and resources to grow their businesses.
“Our themed events focus on exponential growth,” said Lawson. “We want advisors to learn how to build their business, leverage marketing tools, and use innovative technology to sell more efficiently.”
A FUTURE OF INNOVATION AND GROWTH
Momentum and the merger with M3 Capital are part of Trevello’s broader vision to redefine the travel industry. By combining innovative programs, global expansion, and a steadfast commitment to advisors, Trevello is creating a new standard for host agencies worldwide.
Gedeon summed it up: “We truly believe the host model is broken. Momentum and our upcoming public listing are just the beginning of a new era. We’re building a sustainable, empowering model for advisors that will drive success for everyone in our ecosystem.”
Trevello Travel Group’s Susan Lawson, Zeina Gedeon and Caroline Hay
WestJet to launch nonstop service between Vancouver and Austin
VANCOUVER WestJet is kicking up its heels and heading to the Lone Star State with new nonstop service between Vancouver and Austin, Texas.
Beginning May 11, 2025, the new route will depart 3x/weekly, bridging businesses and tourists between the two cities.
Said Daniel Fajardo, WestJet VicePresident of Network and Schedule Planning: “As we continue to strengthen our service across Western Canada, we are proud to add new WestJet service between Vancouver and Austin as part of our expanded summer schedule. This service will provide a valuable connection between the Greater Vancouver Area and Southern U.S., offering guests a convenient and affordable way to explore Austin’s thriving music scene and renowned culinary culture, while also providing U.S.-based guests access to one of Canada’s most iconic metropolises.”
The news comes on the heels of WestJet’s newly revealed 2025 summer schedule. This summer, the airline will serve a total of 15 U.S-based destinations from Vancouver with up to 93 weekly departures out of the region during peak summer travel.
Vancouver-Austin* 3x weekly
Vancouver-Atlanta Daily
Vancouver-Boston* Daily
Vancouver-Detroit Daily
Vancouver-Honolulu Daily
Vancouver-Maui 5x weekly
Vancouver-Las Vegas Daily
Vancouver-Los Angeles Daily
Vancouver-Nashville 3x weekly
Vancouver-Orlando 2x weekly
Vancouver-Palm Springs 2x weekly
Vancouver-Phoenix 2x weekly
Vancouver-San Diego 4x weekly
Vancouver-San Francisco Daily
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New route 1x weekly
Meliá Hotels Int’l founder Gabriel Escarrer Juliá passes away at 89
Meliá Hotels International’s honorary chairman and founder, Gabriel Escarrer Juliá, has passed away at the age of 89. Gabriel Escarrer Juliá presided over the company for more than six decades, until handing over the reins to his son Gabriel Escarrer Jaume in line with the succession plan approved by the family and the board of directors in 2016.
Said the company: “In his extensive and brilliant career he received the highest awards granted by his country and his homeland, the Balearic Islands, such as the Doctorate Honoris Causa by the University of the Balearic Islands or the Gold Medal of the Community. In his later years, he was appointed Ambassador of the Spain brand and received the Kingdom of Spain Award for Business Excellence, as well as the Order of Merit of Duarte, Sanchez and Mella of the Dominican Republic and the Cuban Order of Solidarity, among many other merits he treasured as a global reference in tourism.”
Gabriel Escarrer Juliá PEOPLE
Austin, Texas
Air Canada ready to expand its Digital Identification boarding tech at YVR
MONTREAL Air Canada has expanded its Digital Identification program as a boarding option for almost all of its domestic flights at Vancouver International Airport.
The move follows a successful pilot project on select flights at YVR.
Tom Stevens, VP, Canadian Airports and Customer Experience Strategy at Air Canada, says the airline and the airport are the first in Canada to invest in the technology and equipment to modernize the Canadian airport travel experience by offering travellers the convenience and security of digital recognition at the gate to confirm their identities.
“We are thrilled to take a leadership position with the Vancouver Airport Authority in using technology to simplify and transform boarding of almost all our YVR-departing domestic flights,” says Stevens.
Digital identification is readily used to streamline numerous daily activities including unlocking phones and entering workplaces, he adds.
“Bringing this technology to the gate enhances the travel experience and [makes] boarding flights convenient and effortless. The feedback from customers, notably our frequent flyers, during the pilot phase was very positive. We look forward
to expanding this technology to additional airports.”
Benefits for enrolling in Air Canada’s Digital Identification program include:
• Convenience: Building on the app’s top features (like real-time flight updates, baggage tracking, and Aeroplan account access), Digital ID “introduces a new level of ease when boarding”
• Faster boarding: With Air Canada’s Digital ID “there’s no need to search for your phone, boarding pass, or physical ID. Simply walk up to the camera screen, and your identity is confirmed in seconds, reducing wait times and simplifying the travel experience.” Customers using Digital ID will be among the first to board the aircraft
• Security: Air Canada’s Digital ID technology securely confirms identity while streamlining the boarding process. Participation is entirely optional and based on the passenger’s consent
Digital identification is also available for customers to enter Air Canada’s Maple Leaf Lounges in Toronto (YYZ), Calgary and San Francisco, as well as the Air Canada Café in Toronto. Additional airport boarding gates and touchpoints are planned to come on-line in future.
Air Canada’s digital identification is not related to any governmentsponsored program such as NEXUS, Global Entry or US CBP Mobile Passport Control (MPC).
AIR CANADA’S DIGITAL ID TECHNOLOGY
JTB brings the heat with ‘Rhythms of Jamaica’ winter season kick-off
BY ANNIE CICVARIC
TORONTO Over 200 travel professionals convened at the Great Canadian Casino Resort Toronto last month for the Jamaica Tourist Board’s kick-off to the winter season, showcasing the island’s abundant cultural legacy as well as updates on the numerous resorts and attractions Canadians enjoy year after year.
“The industry is back. Are we back or are we back?” asked Dan Hamilton, District Sales Manager for the JTB.
“Although we have seen you several times with our supplier partner events, we still want to meet with you. We still want you to know how important you are to our business. We appreciate you and are glad you are here,” added Hamilton.
As the peak of the winter season bookings for sun destinations approach, the JTB has kept busy participating in tour operator launches and various events over the past several weeks and months.
And they don’t appear to be slowing down anytime soon. In fact, they are ramping up activities and plowing full steam ahead.
AND HOW CAN THEY NOT BE?
After coming off a prolific year, with over 4.1 million visitors in 2023, an 11% increase in arrivals in the first quarter of 2024, and a 42% repeat guest rate – all a true testament to the island’s success – the JTB is staying Jamaica strong in bolstering their efforts to maintain and even surpass this year’s momentum.
With a newly expanded and energetic business development team in tow, they are poised to do just that.
Rounding out the event was an educational session highlighting destination and supplier training featuring some of Jamaica’s most popular resorts and new entrants, such as the new Princess All-Inclusive Resorts in the Negril resort area.
OTHER PARTNERS INCLUDED SEA GARDEN
Beach Resort, Playa Hotels & Resorts, Hyatt Resorts, Royalton Blue Diamond, Sandals Resorts and Beaches Resorts, Iberostar, Canlink representing Tryall Club and the Jamaica Inn, Catalonia Hotels, Bahia Principe, the Decameron Resorts and tour operators Sunwing and WestJet Vacations.
As the evening unfolded, Angella Bennett, the JTB’s Regional Director of Canada, highlighted the significance of the travel specialist reward program, One Love Affair, recognizing top-producing Jamaica travel specialists.
Deemed as ‘the Oscars of travel’ accolade by the tourist board, she encouraged agents to enroll.
Of the top 50 agents across North America for 2023, 15 of those achievers were in Canada.
“This is an amazing accomplishment, one of our highest numbers since I’ve been here,” said Bennett. “Canada continues to dominate this event. Please put on your hat and be strategic. It is not difficult to get to these numbers. I am challenging you, and we will celebrate together.”
Also on the agenda was the Helping Hands Jamaica Foundation, a charity near and dear to Bennett, who sits on the advisory board.
The foundation supports the new building of schools in rural Jamaica. A spring Jam-Walk occurs in Toronto each year, raising funds to support the foundation. JTB is an annual contributing participant through sponsorship and a JTBentered team mainly made up of travel professionals.
“I want to announce that this year, the Jam-Walk is on 24 May, and we invite you all to come, walk with us, register, raise funds, and join the JTB group and let’s build the 28th school in Jamaica together,” said Bennett.
On a separate note, Bennett addressed the recent strikes affecting some of the local hotels on the island. She assured the room that the Ministry of Labour and the hoteliers would work together to find a swift solution and ensure minimal disruption to their clients.
After all, “no one wants a long strike,” said Bennett.
The fun-filled event concluded with a Jamaican-inspired dinner, prizes and a performance by the Kashe Dance Ensemble, which entertained guests with various eras of Jamaican music and dance forms.
There was also a closing heartfelt message shared by Bennett. “On behalf of my entire team here, I want to express our gratitude. We commit to continue supporting you in every way possible. With our expanded team, we have gained new power and new energy. We truly appreciate you, and thank you for tonight. Let’s hear it for Jamaica.”
For information check out www. VisitJamaica.com/Canada and also www.helpinghandsjamaica.com.
L to R: Dan Hamilton, district sales manager of the Jamaica Tourist Board (JTB), Angella Bennett, Regional Director of Canada, Judy Nash, Office Manager
Canadian travellers will need UK govt.’s new Electronic Travel Authorisation (ETA)
TORONTO VisitBritain has issued a heads up about the new Electronic Travel Authorisation (ETA) requirement for visitors, including Canadians.
VisitBritain notes that the UK government is introducing the ETA for visitors who don’t currently need a visa for short stays. The new system is part of efforts to improve border security and prevent misuse of the UK immigration system.
Canadians can apply for an ETA as of Nov. 27, 2024, and will need it to travel to the UK starting Jan. 8, 2025.
The ETA costs £10 and allows multiple visits to the UK for up to six months at a time. It will be valid for two years or until the passport expires, whichever comes first. Everyone,
including babies and children, will need an ETA and travellers can apply on behalf of others.
The ETA will be required for visits such as tourism, business, visiting family and friends, short-term study and even just transiting through the UK. Other visits include stays of up to three months under the Creative Worker visa concession or for a permitted paid engagement.
According to VisitBritain, the easiest way to apply is through the UK ETA app. “Most applications will be processed within three working days, but sometimes it may take a little longer. The new system will help make travel easier while ensuring stronger security at the UK border,” says the tourism board.
To find out more about the ETA and how to apply, visit GOV.UK. The website also has helpful videos to explain the process.
THE SYSTEM WILL HELP MAKE TRAVEL EASIER AND ENSURE STRONGER
WTAAA has a new chair:
ACTA’s Wendy Paradis
TORONTO ACTA President Wendy Paradis has been named chair of the World Travel Agents Associations Alliance (WTAAA).
The organization’s new Executive Committee will be headed up this year by Paradis.
The WTAAA was incorporated in 2008 as an international non-profit trade association, advocating on issues impacting the global travel agency community.
As part of its mandate, the WTAAA engages “with like-minded organizations across the globe with a mission to improve business for member organizations, to share common problem-solving strategies and to foster more indepth and meaningful working relationships within the travel and tourism industry,” according to a statement from ACTA.
Protecting travellers’ rights while ensuring the future success of the travel advisory profession is the dual mission of the WTAA.
Following its General Assembly and board meeting in Athens last week, the WTAAA has outlined key initiatives for 2025 and beyond, focused on enhancing the travel experience and empowering travel agents to better serve their clients.
For travellers, the WTAAA is committed to advocating for greater transparency in pricing, particularly in the context of new technologies like NDC. The organization says travellers should be able to easily compare options and make informed decisions.
London, England
Consumer protection and robust dispute resolution mechanisms are also high on the WTAAA’s agenda. The upcoming ‘Travel Right, Travel Smart’ campaign in 2025 will equip travellers with the knowledge and resources they need to protect themselves and navigate the complexities of modern travel.
For travel advisors, the WTAAA is focused on providing the resources and support needed to navigate the evolving complexities of the industry. This includes advocating for fair professional fees, addressing training concerns related to new technologies, and working with airlines and other industry stakeholders to ensure a level playing field.
Members of the association include representation from 57 countries on six continents across the globe.
New top execs for Princess Cruises, Holland America and Seabourn
MIAMI A number of new executive postings have been announced at Princess Cruises, Holland America and Seabourn, as part of a Carnival Corp. reorganization.
Holland America Line’s current President, Gus Antorcha, has been named President of Princess Cruises, as of Dec. 2. Antorcha has been at the helm of Holland America since 2020. He oversaw the cruise line’s return to full operations postpandemic, delivering the line’s strongest financial results in 16 years, with milestones including the largest single booking day in Holland America history. In his new role at Princess, Antorcha will replace John Padgett, who is stepping away from the business in mid-February 2025.
“I have tremendous respect for the fantastic Princess onboard and shoreside teams and their dedication to creating memorable travel experiences, and it’s a privilege to lead this remarkable brand,” said Antorcha. “I look forward to working with the talented team and their travel partners, and to continue delivering the distinctly effortless, personalized Princess MedallionClass vacation experience that has made Princess so popular.”
THE MOST REWARDING WORK IN MY CAREER HAS BEEN MY TIME IN CRUISE
Holland America Line’s current SVP and CCO, Beth Bodensteiner, has been promoted to President of Holland America Line, also as of Dec. 2. Both Antorcha and Bodensteiner will report to Carnival Corporation & plc CEO Josh Weinstein.
“After advocating for this amazing company for 20 years, I could not be prouder to take on the role of president,” said Bodensteiner. “This is a tremendous opportunity to work together with my trusted leadership team to continue building on our rich history of helping millions of guests explore the world with expertly crafted itineraries, extraordinary service and genuine connections to each destination.”
Bodensteiner will also have executive responsibility for Seabourn. Seabourn’s current President, Natalya Leahy, is moving on to a new role outside of Carnival Corp.
Mark Tamis meanwhile is coming back to Carnival Corp. as Seabourn’s new President. Years ago, Tamis served as SVP Guest Operations for Carnival Cruise Line before moving over to Royal Caribbean International. Most recently he served as Global President, Aimbridge Hospitality, leading the business and operations for its 1,500 hotels. Tamis also worked for 20+ years in the luxury and boutique hotel space with brands such as Four Seasons Hotels and Resorts and Ian Schrager Hotels.
“The most rewarding work in my career has been my time in cruise,” said Tamis. “Combining that with my passion for creating the best vacation experiences in the world is a dream come true. I look forward to joining our team members, guests and travel advisors in building on what makes Seabourn special.”
Wendy Paradis, ACTA President
Envoyage’s 2024 Icons celebrate achievements with luxury Maldives trip
TORONTO For its Icons 2024 event, Envoyage treated 50 top-producing travel advisors from around the world to four days of island luxury in the Maldives.
The 10 top selling advisors from each of Envoyage’s five regions –Australia, Canada, New Zealand, South Africa and the U.S. – took part in the recognition trip. Along with a guest of their choice, Icons were flown to Heritance Aarah Maldives Resort via private seaplane and greeted with spa vouchers and champagne before taking part in four days of celebration, exploration and rejuvenation.
Supplier partners took part as well, including AmaWaterways, a Platinum Partner of Icons 2024.
“Icons is not just a reward but a testament to the extraordinary efforts of the people who strive for excellence and help propel our brand forward. As we gather at the breathtaking Heritance Aarah Resort, we celebrate not only individual achievements but the collective spirit that unites us as the Envoyage family. Across all the islands of the Maldives, people walk around with their hand over their heart. It is a sign of welcoming visitors with respect and appreciation,” said Envoyage’s Global Managing Director, Danielle Galloway.
Galloway said she looks forward every year to connecting with the group’s Icons, and event partners. “We have some incredible entrepreneurs as part of our global network,” she added.
Envoyage VP and GM Anita Emilio said the retreat was an inspiring platform to honour the exceptional achievements of its entrepreneurial members and strengthen connections across global regions.
“Witnessing our members celebrate their milestones, share expertise, and build relationships within our extended Envoyage family was incredibly rewarding. It embodies the essence of our brand’s core values – endurance, entrepreneurialism, and engagement – and reinforces our commitment to supporting them on every journey they take. The Maldives offered an ideal, aspirational backdrop that mirrored our mission: to inspire, rejuvenate, and empower our members as they continue to elevate their professional journeys with Envoyage,” said Emilio.
Julie Smigadis of Torontobased Travel Our World said being recognized within the Envoyage community has been an incredible honour. “Envoyage is an extraordinary network of passionate, global travel professionals who not only uplift one another but also inspire continuous growth and innovation. This recognition is a testament to the collaborative spirit and deep-rooted love for travel within this community, and I’m truly grateful to be part of it,” said Smigadis.
Along with AmaWaterways, the list of Platinum Partners for the event also included Journey Beyond and Europ Assistance. Gold Partners included Azamara Cruises, Cover More Travel Insurance, Exoticca, Expedia TAAP, Intrepid Travel, Addicted to Maldives, Viking Cruises and Inclusive Collection, part of the World of Hyatt. Etihad Airways was a Silver Partner of Icons 2024.
Envoyage recently announced South Africa as the location of Icons 2025, which will precede the brand’s largest annual event, Worldwide, also hosted in South Africa. Worldwide is open to all Envoyage members and features partner exhibits, panel sessions, and speakers.
Envoyage Canada ICONS (L-R Joanne Roberts, Stephen Brunetta, Julie Smigadis, Anita Emilio, John Castell, Adam Taylor, Mike Sanderson, Lisa Kraiger)
Zel Punta Cana ready to open its doors Dec. 12
PALMA DE MALLORCA The new Zel Punta Cana will open on Dec. 12, right on schedule.
As Sara Ranghi, Marketing & Brand Management Director, Americas, Melia Hotels International, told Travelweek back in September, the Zel brand offers a vibe geared to “making your life easy, in a Mediterranean way.”
Zel is a collaborative lifestyle brand from Meliá Hotels International and tennis legend Rafael Nadal that blends relaxation, sports and fitness, and social connection. Zel is “inspired by the welcoming homes, outdoor culture, and spontaneous lifestyle of the Mediterranean.”
The brand debuted with Zel Mallorca in 2022, followed by Zel Costa Brava in 2023.
As the first Zel in the Americas, the all-inclusive Zel Punta Cana will offer 190 nature-inspired guestrooms with layouts ranging from 796 to 2152 sq. ft. including Suites, Master Suites, and Swim-Up Suites that feature private gardens that lead directly to the pool. The property is less than 30 minutes from Punta Cana International Airport and a short walk from Bavaro Beach.
Dining options include Parda is a Mediterranean-style buffet; Volcan with its asador grill; Tacorini offering tacos and gyros; and Nokyo with unique blend of Japanese minimalism and Mediterranean charm. The best selection of wines and spirits is available at Silvestre, a winery adorned in natural sunlight and wood furnishings throughout. Guests can also enjoy cocktails at Voltaje. And at The Beach Club, guests can relax with the perfect pairing of excellent food and a lively ambiance.
For active wellbeing, Zel Club encourages a community that shares in a healthy and social lifestyle. Zel Club will host expert-curated weekend retreats that will include the ideal blend of sports and activities, relaxation on the beach, and social connection to the community. Zel Club will also host festivals and day parties to celebrate the opening and closing of seasons, holidays, and justbecause occasions.
“We consider Zel to be a true Mediterranean embassy and look forward to introducing our lifestyle experience to Punta Cana,” said
Gabriel Escarrer, Chairman and CEO of Meliá Hotels International.
“Together with Rafa, we decided to embark on this adventure to share our worry-free values and warm culture with our guests around the world. The Caribbean is a destination with an abundance of its own special charm that perfectly complements the Zel brand, creating a holiday retreat unlike any other.”
Weekly daytime programming at Zel Club will blend holistic wellness and entertainment in a social setting that cultivates connection for hotel guests and club visitors alike. Partners leading the weekly activities at Zel Club include industry experts and renowned leaders in the health, fitness, and wellbeing. The hotel will also introduce the Fitness Residency that will consist of a series of exclusive classes and activities including running sessions, pilates, yoga and more, designed for both hotel guests and the public to partake in the active wellbeing activities. Zel Punta Cana will also offer AUA Spa.
ZEL OFFERS A VIBE GEARED TO ‘MAKING YOUR LIFE EASY IN A MEDITERRANEAN WAY’
Zel Punta Cana
Let’s discover Europe and beyond.
About Discover Airlines
Discover Airlines is the Lufthansa Group’s Quality Airline in Germany, flying travelers from Calgary to Frankfurt, Munich and beyond to the most beautiful holiday destinations worldwide.
More comfort on long-haul flights
Discover Airlines has set a high quality standard to ensure that passengers are always offered a clean and modern cabin. Our cabins set us apart from other tourist airlines through the use of high-quality seating products.
For example, there are full-size beds in Business Class and Premium Economy Class offers wide seats, plenty of seat pitch, footrests and large monitors.
50+
Dream destinations for adventurers to sun worshippers in Europe and overseas
With a modern product tailored to the needs of both corporate and leisure travelers and the crew’s welcoming service, flying with Discover Airlines is a real pleasure. 13
2,000+ employees August 2024
Two new Florida routes from Ottawa gear up with Porter Airlines
TORONTO Porter Airlines has inaugurated two new seasonal routes to Florida from Ottawa.
The airline is offering both Tampa and Fort Myers out of YOW for the winter.
Service between Ottawa International Airport and Tampa International Airport (TPA) started Nov. 22, with up to four weekly departures, while the new Ottawa-Fort Myers (RSW) route took off Nov. 28, with up to three weekly flights.
“As one of the largest carriers operating out of Ottawa, we’re pleased to add these seasonal routes to give travellers more options when they’re planning their winter travel to Florida. Our distinct approach to economy air travel will provide them with an elevated experience that no other airline in North America offers,” said Porter Airlines’ SVP and CCO, Edmond Eldebs.
WestJet to resume nonstop service between St. John’s and Dublin
TORONTO It will be easier for Canadians on the East Coast to visit the Emerald Isle next summer thanks to WestJet’s nonstop service between St. John’s and Dublin.
Launching in summer 2025, the longanticipated route will reestablish a direct connection between Newfoundland and Ireland, building on the strong historical and cultural ties between the two regions.
Said Sandra Moffatt, DirectorCanada for Tourism Ireland: “This development offers Canadian travellers a seamless and efficient journey to Ireland, with just a 4.5hour flight to Dublin. It has never been easier to explore Ireland’s rich history, vibrant culture and renowned hospitality. We are thrilled to further strengthen our partnership with WestJet, providing Canadians with unparalleled access to Ireland in 2025, fostering greater opportunities for tourism and cultural exchange between our countries.”
WestJet is enhancing its transatlantic offerings, including increased access to Ireland:
• St. Johns-Dublin: Returning for summer 2025, restoring Newfoundland’s key direct transatlantic route.
• Toronto-Dublin: Launching in April 2025, providing early-season access to Ireland’s capital.
• Calgary-Dublin: Resuming in summer 2025, continuing direct access from Alberta.
For more information go to www.ireland.com.
Allianz Global Assistance Canada has a new MD: Kyle Sparkman
Kyle Sparkman is the new Managing Director and head of Allianz Global Assistance in Canada. Sparkman brings more than 25 years of experience in the financial services industry and has been an executive with Allianz for the past five years. Since joining Allianz in 2019, Sparkman has served as Chief Operating Officer and Chief Sales Officer. In his new role Sparkman will succeed Chris Van Kooten who departed the company in October 2024.
“I am honoured to lead Allianz Global Assistance Canada and look forward to collaborating with our talented team to deliver exceptional value to our customers and partners,” said Sparkman. “Together, we will build on our strong foundation to achieve new heights of success in the Canadian market.”
Kyle Sparkman PEOPLE
Collette’s Travel
Protection Plan wellreceived by travellers, agents, says Leibl-Cote
TORONTO Collette says its Travel Protection Plan is a hit with travel advisors and travellers.
When booking seats on tour, travellers have the option to add on trip insurance, which allows them to receive a full refund if they cancel more than 24 hours ahead of their scheduled departure.
“There’s an added layer of comfort that our Travel Protection Plan comes along with,” said Collette CEO Jaclyn Leibl-Cote. “Advisors and travellers who are thinking about booking with Collette typically love the worryfree aspect of not having to plan activities, stays, etc. Well, this plan allows for them to add the ‘what-ifs’ to the worry-free list. No matter what the reasoning, travellers will receive a full refund if they need to cancel. Travel is meant to be relaxing and Collette understands that.”
In addition to covering pre-trip cancellation, our Travel Protection Plan also includes:
• Travel delay support (daily stipend)
• Trip interruption (if travellers need to end a trip early)
• Baggage loss or delay
• Missed connections (if travellers purchased air)
• Medical expenses for illness or injury
• Emergency assistance
Innstant Travel now in Canada, partners with Fareconnect
TORONTO Innstant Travel, a leader in travel and technology solutions, has entered the Canadian market with a new partnership with Fareconnect.
Through the partnership, Fareconnect agents can access the Innstant Travel Platform, unlocking an extensive portfolio of over 750,000 properties worldwide. This includes over 100,000 direct contracts with renowned brands like Marriott Hotels & Resorts and Hilton Hotels & Resorts, as well as serviced apartments, vacation homes and more. Agents can also offer their clients access to over 80,000 attractions, sports events, concerts and theatre tickets, along with thousands of transfer options globally.
The Innstant Travel solution is designed with agents in mind, enabling seamless management of individual client and group bookings, accommodating all budgets and preferences.
It also includes a dedicated VIP and Groups division as well as a global 24/7 customer support team.
In addition, the platform offers extensive and intuitive filters that allow agents to tailor bookings to meet their clients’ specific needs. Fareconnect agents will also benefit from the Innstant Loyalty Program, earning points on every transaction that can be redeemed for future bookings.
“We are thrilled to welcome Innstant Travel to the Fareconnect family. This collaboration strengthens our ability to provide our agents and clients with outstanding accommoations and exceptional travel experiences,” says Rick Gaudet, CEO of Fareconnect.
Darryl Ismail, CEO of Innstant Travel, added: “We are delighted to partner with an industry leader like Fareconnect. Our innovative online solutions are designed to streamline the booking process, save time and boost profitability.”
Fareconnect agents are encouraged to register at www.innstant.travel.
New contest promotes WestJet Agent Direct, now available for new users
CALGARY WestJet’s travel agent booking platform, WestJet Agent Direct, is now available for new users to register and start booking.
The airline first launched the platform earlier this year for existing users of the previous tool, WestJet Agent, which wound down in October 2023.
Now, says WestJet, existing users as well as new users can take advantage of the efficiencies of WestJet Agent Direct tool, a booking channel that includes enhanced features to better support travel agencies, including the ability to self-serve changes or cancellations.
The airline is recognizing new and existing users with a contest and 10 giveaways.‘Get on Board with WestJet Agent Direct’ is open to both new and current users of the booking platform, and offers travel agents 10 chances to win WestJet gift cards, Extended Comfort vouchers and prize packs. Unlimited bonus entries are available for bookings made on the platform. The promotion runs through Feb. 3, 2025.
For more details see westjettravelagents.com/ westjet-agent-direct/.
Ultimate Jet Vacations to host second annual Travel Advisor
Top Producers Awards
MIAMI Ultimate Jet Vacations (UJV) has announced the second annual UJV luxury Travel Advisor Top Producers Awards.
The reimagined program celebrates outstanding accomplishments in sales amongst luxury travel agents and agencies specializing in Africa, Europe, Middle East and Maldives, as well as the overall global market.
The honourees will be unveiled in late January 2025 at UJV’s first annual awards ceremony, which will bring together suppliers, travel agents and agencies. In addition to being recognized with special ‘Ultimate Vacations’ for achieving exceptional sales results in their respective categories, honourees will be gifted with the newly introduced ‘Ultimate Vacations’ luxury experiences.
The ‘Ultimate Vacations’ include:
• Five-night complimentary stay in Rome and Florence (Top Producer Europe): The trip includes three nights at Six Senses Rome with daily breakfast at BIVIUM Restaurant-Café-Bar and exclusive access to the Roman Baths. In Florence, guests will receive a two-night stay at either Portrait Firenze or Hotel Lungarno (guest’s choice or guests may choose one night at each), including daily breakfast and one lunch or dinner at Caffé dell’Oro.
• Two-night complimentary stay for the ‘Top Producer Italy’ aboard the newly launched La Dolce Vita Orient Express via one of the Italy routes.
• Eight-night complimentary stay in Dubai and Maldives (Top Producer Middle East and Maldives): The trip includes one night at One&Only One Za’abeel, two nights at Atlantis, The Palm and three nights at Atlantis The Royal with select spectacular amenities and daily access to Aquaventure Waterpark and the Lost Chambers Aquarium for the nights at Atlantis Dubai. The winner will also receive a twonight complimentary stay at Velaa Private Island Maldives including half board and return shared seaplane transportation service.
• Five-night complimentary stay in Rwanda (Top Producer Africa): The trip includes one night at The Retreat by Heaven in Kigali, and two nights at One&Only Nyungwe House as well as One&Only Gorilla’s Nest with unique amenities and activities. Guests will experience the memorable chimpanzee trek and the eye-opening encounter with mountain gorillas.
• Top Producer Overall: Four-night complimentary stay at One&Only Moonlight Basin set amongst the fragrant pines and sparkling peaks of Montana set to open in Summer 2025.
For more information on Ultimate Jet Vacations, visit www. ultimatejetvacations.com.
THE HONOUREES WILL BE UNVEILED IN LATE JANUARY 2025.
The Travel Agent Next Door receives three Sandals STAR Awards
TORONTO The Travel Agent Next Door was named Top Beaches Resorts Travel Agency in Canada.
This was in addition this year to joining the Million Dollar Club for top producing agencies around the world, announced at a ceremony earlier this year at Sandals Saint Vincent and the Grenadines.
The Travel Agent Next Door was also named to the Best of the Best for top producing agencies across Canada.
Last week TTAND officially took possession of these awards at their offices in Toronto. “On behalf of all of our agent partners, we are very proud to receive these awards,” said Flemming Friisdahl, TTAND founder and CEO.
“After walking away with three coveted honors at the Sandals STAR Awards ceremony earlier this year – including being named ‘Top Beaches Resorts Travel Agency’ in Canada – we’re pleased to officially present The Travel Agent Next Door with their well-deserved trophies,”
said Maureen Barnes-Smith, VP, Sales & Marketing, Canada, Unique Vacations Canada Inc.
Barnes-Smith added: “These stand in recognition of their hard-work and success in selling Sandals and Beaches Resorts … and will hopefully serve as motivation to win even more STAR Awards next year. Congratulations once again to Team TTAND.”
St. Maarten Tourism Bureau, ACV wrap up fam trip for Maritime Travel advisors
TORONTO Nine travel advisors from Maritime Travel enjoyed a firsthand experience of St. Maarten thanks to a recent fam hosted by the St. Maarten Tourism Bureau, in partnership with Air Canada Vacations.
Flights were with Air Canada, which offers enhanced seasonal service to Princess Juliana International Airport (SXM). Two resorts hosted the group: Sonesta Maho Beach Resort, Casino & Spa and Divi Little Bay Beach Resort.
Trip highlights included a half-day culinary cruise with Pyratz Gourmet Sailing and ziplining with Rainforest Adventures. The group was also a variety of local culinary delights at a number of island restaurants, many taking part in St. Maarten’s annual Flavours Festival, running all month long.
THESE STAND IN RECOGNITION OF THEIR SUCCESS IN SELLING SANDALS
AND BEACHES RESORTS.
“We were delighted to host Maritime Travel agents from many of Canada’s provinces, as they are important traveller markets for us,” said MayLing Chun, Director of Tourism at the St. Maarten Tourism Bureau. “The trip gave them an authentic taste of St. Maarten – from our renowned resorts and activities to our vibrant food scene. With Air Canada Vacations’ expanded flight service, we’re confident that St. Maarten will continue to be a popular choice for Canadian travelers looking for the perfect Caribbean getaway.”
Donné Nixon, Human Resources Coordinator, Unique Vacations Canada Inc.; TTAND founder and CEO Flemming Friisdahl; and C.J. Smith, Director of Sales, Unique Vacations Canada Inc.
St. Maarten Tourism Bureau fam
Star Clippers opens bookings for 2026 sailings with early incentives
MIAMI Star Clippers has opened bookings for its 2026 sailing season, including the full summer in the Mediterranean.
Travellers can explore unique destinations aboard the company’s fleet of three tall ships, which offer itineraries in the Caribbean, Mediterranean, Central America, and Atlantic crossings. The fleet includes the Star Clipper and Star Flyer, each accommodating 166 guests, and the 227-guest Royal Clipper, the world’s largest fully-rigged sailing ship. All ships feature spacious decks, swimming pools, tropical bars, and intimate dining experiences.
Guests booking select 2026 sailings by Dec. 31, 2024, can enjoy up to US$400 in onboard credit per cabin. The offer provides $200 credit for three- to six-night sailings, $300 for seven- to nine-night trips, and $400 for sailings of 10 nights or more. This promotion is available exclusively to residents of North, Central, and South America.
2026 MEDITERRANEAN HIGHLIGHTS
Star Clippers’ 2026 Mediterranean summer season features three new ports of call:
• Šibenik, Croatia: A picturesque town on the Adriatic Coast offering a tranquil alternative to Dubrovnik, with a culinary scene inspired by its fertile surroundings.
• Otranto, Italy: Located in Puglia, this easternmost Italian town is known for its white sand beaches and historic Aragonese Castle.
• Gytheo, Greece: A charming seaside town in southern
Peloponnese that once served as the port for ancient Sparta.
The company will continue to offer exclusive experiences in Venice, one of the few cruise lines docking near St. Mark’s Square. Highlights include 11-day sailings between Venice and Rome or Athens and shorter three- to seven-night itineraries that explore nearby Croatia, Montenegro, and Slovenia.
SHORTER TRIPS & SPECIAL EVENTS
Travellers seeking shorter getaways will appreciate Star Clippers’ three- to five-night itineraries. Options include a five-night Rome-to-Rome sailing in July, a five-night Athens-to-Malta trip in October, and three-night round trips from Venice or Rome.
For racing enthusiasts, Royal Clipper will host special sailings tied to
the Monaco Grand Prix. Guests can witness the trials on May 22 or the finals on May 24, 2026, during round-trip Nice sailings. Additionally, a September 26 itinerary includes a visit to the Voiles de Saint-Tropez regatta during its 25th anniversary celebrations.
GRAND VOYAGES
Star Clippers’ Grand Voyage itineraries allow guests to experience extended journeys through the Mediterranean, with sailings ranging from nine to 20 nights. These trips focus on cultural immersion, offering opportunities to explore UNESCO sites, sample local cuisines, and visit lesser-known destinations like Skiathos and Skopelos in Greece.
For more details or to book a sailing, visit StarClippers.
Star Flyer
AIC Hotel Group announces expansion of UNICO Hotels
MIAMI AIC Hotel Group has big plans to expand its UNICO brand into the UNICO Hotel Collection.
New destinations will include Puerto Vallarta and Montego Bay.
The expansion follows the seven-year success of UNICO 20°87° Riviera Maya.
“The success of UNICO 20°87° Riviera Maya demonstrates the power of our original promise: an all-inclusive experience with personalized service, thoughtful
customization, world-class food and beverage, wellness offerings, and unique programming that celebrates local culture,” said Ash Tembe, VP Sales and Marketing at AIC Hotel Group.
Tembe added: “Our approach resonates with guests, distinguishing us in the all-inclusive market with a level of service and culture rarely seen in the industry. Expanding to the UNICO Hotel Collection is a natural next step, allowing us to bring the brand to new destinations known for their vibrant cultures and natural beauty.”
The UNICO Hotel Collection will focus on local culture and unforgettable experiences, and will continue to
offer distinctive cuisine, mixology, art, wellness, fitness, and curated adventures “designed to connect guests with the unique qualities of each location.”
The first property in the expansion, UNICO 20°105° Puerto Vallarta, is set to open in fall 2025. Located between Banderas Bay and the Sierra Madre Mountains, the boutique hotel will feature 141 rooms along with what the company called the best rooftop pool in all of Vallarta, offering views of the bay.
More details can be found at UNICOHotelCollection.com.
