“Agencies need to get back into development mode” as demand slows, but luxury and cruise still strong, say TDC’s Gagnon and Pelletier
BY KATHRYN FOLLIOTT
TORONTO — When you’re a travel retail group with thousands of Canadian travel advisors coast to coast, what your members see in terms of sales, bookings and more reflect wider booking trends across the country.
That’s certainly the case for Transat Distribution Canada, now with close to 2,100 agents.
Anecdotal reports of a gradual slowdown in travel demand, in conversation with agency owners and managers as well as tour operators during this fall’s whirl of industry events, are echoed by TDC’s General Manager, Karine Gagnon, and Sr. Director, Marketing, Communications and Events, Marc Pelletier, in a recent interview with Travelweek.
“REVENGE TRAVEL IS BEHIND US”
Gagnon and Pelletier note that TDC agencies say 2024 is no 2023 – the record-breaking good times could only last so long – but adds that “business is good and bookings are coming” nonetheless.
“We’re seeing a fair degree of stability in sales at our members’ agencies and our own. A few are up or down by 5-10%.”
TDC recently surveyed its agency owners “and the majority say they are confident about the future and the year ahead.”
They’re realistic though: “The fact remains that revenge travel is behind us, and agencies need to get back into development mode.”
Travelweek’s interview with Gagnon and Pelletier coincided with TDC’s high-energy annual conference, held in Montreal and then Toronto. The theme for the 2024 edition, ‘Ignite Your Inner Athlete’, reflected this year’s Olympic and Paralympic Games in Paris, and provided an ideal tie-in for many of the presentations.
As the duo explain, “to ‘ignite your inner athlete’ means being able to perform when it counts the most. Like Olympians, travel professionals have the potential to accomplish amazing results. It’s by tapping into their internal motivations and forces that they can accomplish extraordinary things.”
They add : “It also means getting to know ourselves, so we can build on our strengths and improve our weaknesses. And setting goals, so we can continue to evolve. And once you’ve identified that, you’ve got to keep learning, keep training. That’s why we organize events like this. Like athletes, our travel professionals need to find the motivation within themselves to keep performing every day, and especially when it counts.”
LUXURY & CRUISES DOMINATE
Travelweek wanted to know what’s selling particularly well for TDC agencies. And is there anything about 2024-2025 booking trends that’s surprising?
TDC’s Karine Gagnon and Marc Pelletier
THE SITUATION WAS NOT SUSTAINABLE LONG-TERM
“Of course, all-inclusive packages with Transat and other big tour operators like West Jet Vacations and Air Canada Vacations are always popular,” say Gagnon and Pelletier.
“But the two major trends that are emerging are luxury and cruises.”
TDC has been a member of the Virtuoso network since 2022 and now has more than 30 luxury partners, available to all travel advisors of the network who want to sell luxury.
For the conference TDC in collaboration with Virtuoso developed a customized workshop panel, showcasing the expertise of several TDC members who specialize in luxury: Peggy McKnight from Marlin Travel Cambridge; Mary LaRocque from Marlin Travel Peterborough; and Gina Afan from Transat Travel.
“Luxury is the travel sector that has seen and that will continue to see in the coming years the most important growth,” say Gagnon and Pelletier.
TDC has created a five-hour free and bilingual training course focused on luxury travel. Travel advisors who complete the course become Certified Luxury Specialists.
TDC is also riding the wave of the second big trend, one that’s been around for decades but somehow manages to keep growing in leaps and bounds : cruising.
No matter how consumers feel about travel – especially in these cost-aware times – it seems as though cruising is virtually foolproof. No doubt it helps that cruising offers a wide variety of price points, from budget-friendly three- and four-day sailings on massmarket cruise ships, to sky’s-the-limit sailings on ultra-luxury lines.
“On cruises, TDC is also well positioned to answer the demand, with 23 preferred partners specialized in cruises. What’s surprising is the increasing popularity of cruises with the younger travellers,” they say.
TDC recently signed two new preferred partners that are cruise lines as well as Virtuoso members : Explora Journeys and Ponant. “We’re always looking to add more, to complement what we already offer.”
“LET GO OF CUSTOMERS WHO ARE ONLY LOOKING FOR A PRICE”
This past summer TDC released the results of its study showing a strong percentage of Canadians intending to book travel with a travel advisor.
We asked Gagnon and Pelletier, what are clients saying now that they finally realize the benefits of booking through an agent?
Got a story idea? Questions or comments? Write to Kathryn Folliott at kfolliott@travelweek.ca
TEL: 416.365.1500
TOLL-FREE: 1.855.392.8820
WEB: www.travelweek.ca For circulation inquiries please email circulation@travelweek.ca
Since the pandemic, a growing number of customers have seen the benefits of dealing with a travel professional, as many travel retail groups have noted.
It’s good news for travel agencies in more ways than one.
“What our owners are telling us is that they choose to concentrate their efforts on working with customers who see the added value they bring, and they’re increasingly choosing to let go of customers who are only looking for a price, and therefore don’t see the value of booking through a travel advisor,” they say.
Gagnon and Pelletier are quick to note that this isn’t a negative. Socalled ‘tire kicker’ customers and price hounds who’ll go down the street – or online – just to save a few bucks have long been the bane of travel advisors. “This is not a bad thing. Agency owners and travel professionals were just so busy last year, the situation was not necessarily sustainable long term.”
In TDC’s survey, consumers consistently cited three main reasons for doing business with a travel advisor : the ability to book everything from a single location; less stressful travel planning; and “talking to a real person and having the opportunity to really verbalize needs.”
With 1,000+ trips to 115 countries on 7 continents, Goway’s leap forward showcases its global reach
BY KATHRYN FOLLIOTT
TORONTO — The branding is new, and the website is new, but the heart and soul of Goway is as steadfast and true as when the company launched decades ago.
Goway founder Bruce Hodge and the Goway executive team showcased that heart and soul at a recent event for ‘the new Goway’, high atop the TIFF Lightbox in downtown Toronto.
Hodge said he remembered Goway’s early days very well – back when “the first reservation was by telegram.”
Fast forward 54 years and the travel company’s new res system “took five years and mega-millions of dollars to develop,” said Hodge. He added that the new system “gives us the ability to sell complicated FIT travel, and that’s the kind of travel we specialize in for Globetrotters. We believe the new Goway is a company of the future, and we believe in travel too.”
Bronwyn Hodge, Goway’s VP Communications & Corporate Affairs, said the new look hasn’t changed what Goway is all about: “It’s all about the people, a spirit of innovation, service, trust and family values.”
TRIPS TO 115 COUNTRIES ON ALL 7 CONTINENTS
“The new brand is a big part of who we are today,” said Mitchell Fawcett, Goway’s VP Marketing, who joined the company four years ago to spearhead the rebrand.
Goway now offers 115 countries on all seven continents, with four- and fivestar product and a focus on private guided touring, added Fawcett. All in all Goway offers 1,000+ trips.
Renee Stanton-Defaria, Director of Sales, addressed Goway’s travel advisor partners, always a loyal distribution channel for the company. “Our mission is to make travel agents lives easier,” she said.
Stanton-Defaria said Goway’s travel advisor strategy is focused on three pillars – tech, education and loyalty.
On the tech side, “our brand new booking system offers a better experience for customers and faster response times for travel advisors,” she said.
For education, “knowledge is power” and that’s why GowayPro Travel Academy is such a hit with agents. The online learning
platform offers a deep dive on 60+ countries, with more than 600 training modules. This summer the platform enrolled its 7,000th travel professional, a new high.
And when it comes to loyalty, Goway’s agent incentives include the opportunity to earn a free fam by selling five out of Goway’s seven regions in one year.
Coming in 2025, Goway will launch its new portal for travel advisors, which agents can use to monitor loyalty rewards, manage client bookings and more. She added that Goway continues to pay commission at time of full payment.
Goway’s Bruce Hodge and Craig Canvin with Qantas’ David Thomas
Goway’s new-look branding was on full display
“A lot is coming and 2025 is going to be our biggest year yet,” said Fawcett.
Travelweek connected with Fawcett and Stanton-Defaria for a Q&A …
Travelweek: The look of Goway’s new site suggests more of a highend vibe. Is Goway prioritizing the luxury market and can you talk about the thinking behind that decision?
Fawcett: “Before we got to work on the new brand and website, we refined and evolved our position as a tour operator, and that meant a focus on tailor-made product with 4- and 5-star experiences, and an emphasis on private guided touring. We consider luxury just one of many travel styles we serve.
“The brand identity we built to reflect that is also meant to be both elevated and approachable. It’s an exciting moment for Goway to rebrand at the same time as we’re embracing so many other changes and evolutions. That’s why we designed a look that’s modern, innovative, and fresh.”
Travelweek: What’s your message for travel advisors who are wondering if the new Goway will still offer clients the tried-and-true favourites?
Stanton-Defaria: “Our growth and innovation is exciting, but we’ll always honour our roots. Our travel advisor community has given such a great response to our product growth in places like Europe, Asia and the Americas, but we’re still number one to Downunder and have a thriving Africa division.
“Another way to look at it is that we still travel to the iconic destinations of the world, and are evolving the travel experiences we offer there. If Australia is on your list, we can still take you to Sydney Harbour and the Great Barrier Reef, and now we’ve curated even more authentic and memorable experiences there.”
Travelweek: From its start in the early days as a South Pacific specialist, Goway now has incredible reach with 115 worldwide destinations. What can you tell us about that global reach?
Stanton-Defaria: “We’re so proud to say that we travel to 115 countries on all seven continents, and we’re only growing. In order of sales, our regions are as follows: Europe; South Pacific; Africa; Asia; and the Americas.”
Travelweek: What 2025 product are you especially excited about?
Stanton-Defaria: “We’re especially excited about our Odysseys by Goway program. These are our new line of small group tours, guided by Goway. Odysseys are all about unique experiences, premium accommodation, and staying longer in each destination for a more refined experience. We currently have 14 Odyssey trips with set departures through 2024 and 2025.
“Our most recent news is our enhanced Nordics line, with 14 new itineraries to Denmark, Finland, Norway and Sweden.
“And coming soon will be our new wellness product line. We’ve invested a huge amount of research in creating truly unique wellness experiences to meet the massive demand for this category.”
Travelweek: Goway is no doubt super-excited about its 55th anniversary next year. Can you give agents any hints about what they can look forward to?
Fawcett: “2025 will be a big year for us, and we’re considering it a do-over from our 50th year in 2020. You can expect plenty of product innovation, more training and education, great rewards, and our continued commitment to serve our travel advisor community.
“A few extra special things that we can hint at for 2025: A series of roadshows in the Canada and the U.S.; 5 incredible fams to 5 different destinations; and the Goway Micro Film Festival, where 55-second travel videos will be judged with screening events in Toronto, L.A. and online.”
A strong showing of Goway’s top execs
AIRLINES
The Supreme Court of Canada has upheld rules that bolster compensation for air passengers subjected to delays, cancellations and damaged luggage on international flights. In doing so the country’s highest court unanimously dismissed an appeal by a group of airlines that challenged Canada’s passenger rights charter. Air Canada, Porter Airlines and 16 other appellants had argued that the Air Passenger Protection Regulations launched in 2019 violate global standards and should be rendered invalid for trips into and out of the country. The legal challenge kicked off that year.
The Competition Bureau has obtained court orders requiring Air Canada and WestJet to hand over information for the watchdog’s market study into airline competition. The rulings order the country’s two biggest airlines to produce records and answer questions on the state of competition, barriers to entry into the field, performance metrics and agreements with airports and other airlines. The bureau says the information will give it a better understanding of competition in the domestic airline sector. Air Canada and WestJet commanded roughly three-quarters of that market last year.
RESORTS
Club Med has provided an update and a reopening date for Club Med Punta Cana. The popular resort suffered a fire on Sept. 12. The Club Med Punta Cana Village Center was damaged, however no rooms were affected, and the fire was quickly contained and extinguished. “Following the fire at Club Med Punta Cana on Sept. 12, and after a thorough assessment to ensure the highest standards of safety and quality for our guests, we have adjusted our reopening date to Nov. 9. This period will allow us to take the time necessary to guarantee our customers an exceptional experience upon reopening.”
AIRPORTS
The twin-island destination of Antigua and Barbuda has ushered in a new era of air travel with the opening of the Barbuda International Airport (BIA). With the US$14 million airport, Barbuda now offers direct connections to global destinations, signalling a new chapter for the island’s connectivity, tourism and economic growth. It boasts a 6,100 runway, significantly longer and twice as wide as the old Codrington Airport, enabling it to accommodate larger aircraft, including private jets and planes such as the Embraer E-170. The airport also allows for regular night landings.
Sunwing Vacations elevates the true ‘Flynancial Advisors’ with agent perks
TORONTO Agents at Sunwing Vacations’ Winter Launch event recently heard all the details about the tour operator’s new ‘Sunwing Flynancial Advisor’ brand campaign.
Dave Wright, Director of Sales, Ontario and Atlantic, told agents Sunwing’s ‘Flynancial Advisor’ toolkit was in the mail - email, that is.
“We’re emailing that toolkit out to you and in there you’ll find assets from logos to images to flyers, all to help with your digital marketing efforts through the winter months,” said Wright.
The toolkit will also be available on Sunwing Vacations’ agent site, added Wright, with more tools coming as the winter season progresses.
THE NEW CAMPAIGN
From Sunwing’s Flynancial Advisory Hub to the Flynancial Tips Contest and Sunwing Loves Advisors Month,
October is all about ‘flynancial’ tips, insights and travel inspiration from the experts, says the company.
The multi-year strategic brand initiative backs recent survey research revealing Canadians are taking a savvier approach to travel.
According to the survey’s results, ravellers are realizing that ravelling during off-peak seasons (60%), booking in advance to get early booking rates (56%), seeking out all inclusive vacation deals offering one upfront price (39%) and setting up a vacation fund (39%) are all good ways to save on that allimportant vacation.
The survey was conducted in English and French by Sunwing Vacations Aug. 9-13 among a representative sample of 1,512 online Canadians who are members of the Angus Reid Forum.
Samatha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group, says: “We know Canadians are savvy shoppers, looking for ways to unlock the potential of their money spent and maximize their vacation budgets, and since the introduction of our new value
proposition and brand personality in 2022, we’ve dedicated every effort to proving that with Sunwing Vacations, anything is possible.”
“Through our newly launched, multi-year Flynancial Advisor brand initiative and a wealth of industry expertise from our travel advisor community at our customers’ fingertips, we’re showcasing how all inclusive getaways with Sunwing are the preferred and most flynancially savvy travel option, and that saving more and doing more go hand in hand,” added Taylor.
The ad will be shown across several print and digital platforms and picks up on Sunwing’s ‘Save More, Do More’ mission.
Sunwing has even developed a Flynancial Advisory Hub, “an informative yet approachable tool with one goal: arming advisors and their clients with everything they need to be flynancially savvy and get the most value out of their time in destination, with practical, valuedriven travel tips, booking insights and inspirational guides and content, all developed to help them in their planning journey.”
TAPPING TRAVEL AGENT EXPERTISE
As part of the new brand initiative, Sunwing Vacations is looking for value-driven, flynancial tips and tricks “from the true Flynancial Advisors across the country – the valued travel advisor community.”
Travel advisors are invited to share their insights and expertise for the chance to be featured in the national Sunwing Flynancial Advisor campaign and entered for a chance to win a $250 Sunwing gift card.
There’s also a promotion for clients: the Flynancial Sale, on now until Oct. 27, 2024, with weekly offers.
Sunwing Vacations’ Dave Wright and Samantha Taylor
Here’s to celebrating you all October long!
Let’s face it – one month in spring isn’t enough time to show our appreciation for our trusted travel advisors, which is why we’re declaring October as Sunwing Loves Advisors Month! It’s just one way to say thanks for all that you do.
FULL-PAGE AD
What does Sunwing Loves Advisors Month entail? From now until October 31, 2024, you’ll earn 4X STAR Points on every booking for travel between January 1, 2025 and April 30, 2025. What’s more, for every week throughout the month of October, one lucky travel advisor will win a Sunwing Vacations all inclusive getaway. The best part? No entry required – you’ll be automatically entered just for having made a booking in the last six months*!
*
‘SUNWING LOVES ADVISORS MONTH’
Sunwing Vacations has also declared October ‘Sunwing Loves Advisors Month’. “Sunwing Vacations determined that honouring advisors in May for Travel Agent Appreciation Day was simply not enough,” says the company.
Throughout October agents can take advantage of exclusive perks. From now until Oct. 31, 2024, advisors can earn 4X STAR Points on bookings for travel Jan. 1 - April 30, 2025.
Travel advisors will also be entered for a chance to win an all-inclusive vacation each week to either Riu Yucatan, Riu Montego Bay, Riu Emerald Bay or Riu Tequila. No entry is required. Advisors will automatically be entered for having made a booking in the last six months.
SUNWING VACATIONS’ ONTARIO OFFERING
At the launch at Woodbine Racetrack, Wright looked specifically at Sunwing Vacations’ Ontario product offering.
From Toronto, the tour operator’s offering “is huge,” says Wright. “We have almost every destination Sunwing flies to, available out of Toronto. That includes convenient daily service to favourites like Punta Cana, Cancun, Varadero and Montego Bay.”
Outside of Toronto, said Wright, Sunwing Vacations’ Ontario program is also strong from gateways including Kitchener, London and Thunder Bay. “We’ve got daily flights from those gateways too, as well as from Windsor and Hamilton,” he said.
Wright added: “Ottawa is also a huge market for us, always has been, and we have multiple flights during the week to several sun destinations.”
Destination-wise, Wright highlighted weekly flights on Thursdays to Camaguey from Toronto. “We have a ton of destinations in Cuba,” he said.
Wright also noted that from Kitchener, “in past years we’ve typically had just one sun destination, usually Punta Cana or Cancun. This year out of Kitchener, we have both Punta Cana and Cancun.”
Qatar Airways expands Canadian service with flights to Toronto
DOHA Qatar Airways is getting ready to launch new service connecting Doha and Toronto’s Pearson Airport. The new route will start Dec. 11, 2024 with three weekly nonstop flights between YYZ and Hamad International Airport (DOH).
WITH SUNWING VACATIONS, ANYTHING IS POSSIBLE
Toronto is Qatar Airways’ 14th gateway in the Americas, and the airline’s second destination in Canada. Qatar Airways’ Montreal operations have so far served more than 1.6 million passengers across seven daily flights to and from YUL since launch.
The Toronto flights will be operated by B777-300ER aircraft, with 42 Qsuite Business Class seats and 312 Economy Class seats. Connections to destinations across Qatar Airways’ extensive global network include Colombo (CMB), Bangkok (BKK), Delhi (DEL), Kathmandu (KTM) and Mumbai (BOM).
“The Toronto route is a strong and enduring commitment towards providing Qatar Airways’ Canadian customers with the enhanced connectivity they deserve, as well as access to our world-leading service and Qsuite in-flight product,” said Qatar Airways Group CEO, Engr. Badr Mohammed Al-Meer.
“The addition of a 14th gateway to our Americas network is also a testament to our aim in maintaining a key presence across the local market, and cements our reputation as a reliable global connector,” he added.
Qatar Airways was voted World’s Best Airline by Skytrax in 2024 and currently flies to 170+ destinations worldwide, connecting through its DOH hub.
The new Toronto route will operate every Wednesday, Friday and Sunday. Flight QR767 leaves Doha at 9:50 a.m., arriving in Toronto at 3:55 p.m. On the return leg, flight QR768 leaves Toronto at 8 p.m., arriving in Doha at 4:30 p.m.º
Collette launches new brochure as it celebrates
107 years
MISSISSAUGA Collette’s justlaunched 2025 worldwide brochure features 170+ tours in celebration of 107 years of operation.
New offerings include a slate of 13 new tours to destinations in North America, South America, Europe and Africa.
Travel advisors and travellers can find an online version of the brochure on Collette’s website.
Among the new tours, there’s the 16-day Namibia & South Africa: Epic Landscapes & Wildlife featuring Etosha and Kruger National Parks & Cape Town. A small group Explorations itinerary, it offers game drives in each country, a journey through the Namib Desert, a drive along the Skeleton Coast and a home-hosted dinner with a Capetonian family.
COLLETTE OFFERS TRAVELLERS AN UNPARALLELED EXPERIENCE
There’s also the 10-day Portugal’s Old World Charms featuring Douro Valley, Alentejo & Lisbon, another small group Explorations trip.
Because of Portugal’s popularity, Collette added this additional offering to the country for 2025 with visits to three top destinations: Douro Valley, Alentejo, and Lisbon.
In the U.S., Collette’s new Sequoia & Kings Canyon National Parks featuring San Diego & California’s Central Coast is a 10-day trip that combines sublime nature (and some of the world’s largest and tallest trees) with the bright lights of Hollywood in Los Angeles, and a wine tasting followed by lunch at Paso Robles vineyard.
“Collette offers travellers an unparalleled experience,” said Jaclyn Leibl-Cote, President and CEO of Collette. “No two days are the same on our tours. From experiencing local modes of transportation and culturally reflective accommodation, to cooking with locals and dining in truly unique ways, travellers shatter the stereotypes of guided touring.”
Leibl-Cote added: “Our team of expert tour designers and managers gets it because we are travellers, too.”
Lisbon, Portugal
Another
delay
Guests affected by the delay are being offered alternative arrangements, including the option to rebook for another destination or postpone their trip to later in 2025.
for AmaWaterways’ Colombia
AmaWaterways is set to become the first major river cruise line to navigate the Magdalena River.
sailings
CALABASAS, CA AmaWaterways has rescheduled the inaugural sailing of AmaMagdalena to March 15, 2025.
Rudi Schreiner, co-founder and President of AmaWaterways, said the extra time will allow the cruise line to finalize the essential infrastructure for its newest river cruise destination: the Magdalena River in Colombia. The extended timeline will also enable AmaWaterways to refine the experience to meet the high standards guests have come to expect from the company, he said.
The launch of AmaMelodia, the company’s second ship on the Magdalena River, remains on schedule for June 2025.
“This is the first time a major river cruise line is offering a journey of this nature on the Magdalena River. We’ve encountered challenges that are simply part of being pioneers,” said Schreiner. “Opening a new river to the world is not easy, but it’s exactly these kinds of bold steps that allow us to offer our guests new experiences.”
“We’re offering our guests the chance to experience Colombia like never before,” said Kristin Karst, co-founder and executive vice-president of AmaWaterways. “Until now, exploring the Magdalena River region with comfort and ease was complicated, if not impossible. Our cruises are changing that, offering the seamless experience AmaWaterways is known for, while also providing exclusive access to culturally significant and often inaccessible destinations.”
She said AmaWaterways has been collaborating closely with local communities and officials to develop the necessary infrastructure along the Magdalena River. Nine customdesigned excursion boats will allow guests to explore secluded areas rich in biodiversity.
“Our journey here isn’t just about exploration; it’s about forging new paths for our guests while contributing to the growth and development of the region,” added Karst. “Economic growth, infrastructure development and community empowerment are at the heart of what we do in Colombia.”
Verschaeve joins Global Agents as Global Sales Director
Travel advisor portal Global Agents has appointed Heidi Verschaeve as Global Sales Director. GlobalAgents. ca is the new brand for WheelsUpNetwork in Canada. Richard Kirby, Managing Director of Global Agents, said Verschaeve’s recruitment is part of Global Agents’ ongoing rebranding exercise across all its markets. Verschaeve brings a wealth of experience from her previous roles on the supplier side, where she successfully collaborated with Global Agents. Global Agents currently operates travel advisor portals in 10 markets, including Canada and the U.S., providing the tourism sector with a comprehensive platform to promote their offerings through websites, newsletters, webinars and more. Verschaeve can be reached at heidi@globalagents.net.
Rendering of AmaMagdalena
Heidi Verschaeve PEOPLE
YOU ARE HERE NOW
UNIQUE ISTANBUL EXPERIENCES
Free with TURKISH AIRLINES
Instead of waiting for departure time, join free tours that Touristanbul organized for you and make your layover a journey!
LUXURY TRAVEL
Impress your clients with Transat’s Luxury Collection of elevated experiences
Transat’s Luxury Collection: A world of elevated travel experiences
Transat’s Luxury Collection continues to cater to discerning travellers with an elevated selection of upscale experiences designed for those seeking more than just a picturesque getaway. This exclusive offering targets clients eager to indulge in a world where every detail is meticulously crafted to ensure relaxation and sophistication.
Imagine sipping a martini in an infinity pool overlooking stunning ocean vistas, unwinding with a thermal spa experience, or relishing a gourmet fivecourse meal at some of the world’s finest resorts. Clients can enjoy these premium experiences in some of the most coveted destinations, including Cuba, the Dominican Republic, and Mexico.
EXCLUSIVE BENEFITS
Booking through Transat’s Luxury Collection comes with an array of exclusive perks designed to enhance the travel experience. Notable benefits include:
• Free access to airport VIP lounges: A comfortable start and finish to their journey
• Upgrade to Option Plus on Air Transat: Valued at $138, this upgrade offers added convenience with extra baggage and priority services
• Private roundtrip transfers: Hassle-free travel from the airport to the hotel
• Early check-in or late checkout: More time for relaxation
• Complimentary hydrotherapy access: A rejuvenating spa experience
WORLD-CLASS AMENITIES
In addition to these benefits, guests of Transat’s Luxury Collection can enjoy a wide range of worldclass amenities, including:
• Complimentary Wi-Fi throughout the resort
• Unlimited à la carte gourmet dining
• Access to spa facilities for relaxation
• Concierge or butler services to meet every need
• Waiter service at the pool and beach for added convenience
• Unlimited premium-brand beverages
• 24-hour room service for gourmet dining at any hour
• Comfort items such as beach towels, bathrobes, and slippers upon arrival
• Coffee makers with locally sourced coffee to enhance their morning routine
• A welcome gift, which may include a bottle of sparkling wine and a fruit platter, or chocolates at select resorts
These benefits are available for select room categories and are subject to availability. Visit airtransat.com for more details on Option Plus benefits.
A PREMIUM EXPERIENCE
Transat’s Luxury Collection promises clients a travel experience that goes above and beyond expectations. Whether celebrating a milestone, enjoying a muchdeserved break, or indulging in life’s finer pleasures, these resorts deliver an unmatched level of luxury and sophistication.
FULL-PAGE
AD Quality time under the sun!
Surrounded by lush landscapes and turquoise waters, Viva Tangerine by Wyndham is the tropical paradise your clients are looking for. And, as an extra bonus, one kid per double occupancy reservation gets to stay and eat for FREE!
Located just 20 minutes from Puerto Plata airport, and walking distance from Cabarete town, it’s the ideal spot for those who want convenience and adventure. This family-friendly resort offers tons of activities (including free kiteboarding lessons!) everyone will love.
ACV launches 2024-25 collections, plus Sun Travel Agent Toolkit
MONTREAL Air Canada Vacations has unveiled its new 2024-2025 collections and the latest edition of its Sun Travel Agent Toolkit.
Launched during its record-breaking #ACVDreamMakers Tour, which attracted over 3,000 travel advisors across Canada, the 2024-2025 collections feature over 600 resorts across 60 destinations, hundreds of cruise itineraries, and a variety of vacation packages including flexible ePackages.
The new edition of the Sun Travel Agent Toolkit, meanwhile, continues to be an important resource for advisors, featuring key information to help them book their clients’ next vacation. This includes a stepby-step guide using Air Canada Vacations’ new 2024/2025 Digital Sun Brochure and its brand new dedicated USA section featuring 52
options in Florida, California, Hawaii and Nevada. The toolkit also features Air Canada’s winter flight schedule, an overview of available hotels and cruises, plus Air Canada Vacations’ promotions and offers.
“We are thrilled to share the excitement of our new 2024-2025 collections with our trade partners,” said Nino Montagnese, VP, Air Canada Vacations. “If our #ACVDreamMakers Tour attendance is any indication, our partners are just as excited as we are about this expansive new collection of travel options. I am so grateful to have had the opportunity to gather together and celebrate all that we love about travel. I am certain that these product launch events, combined with our new Sun Travel Agent Toolkit, will provide agents with everything they need to make travel planning easy.”
The #ACVDreamMakers Tour was a record-breaking success, making stops in Halifax, Vancouver, Edmonton, Montreal and Toronto, along with regional training sessions running through the end of the month.
Following the launch of the new Sun Travel Agent Toolkit, Air Canada Vacations will also be unveiling its Europe and Asia, Australia & the Middle East Toolkits. More details are coming soon, said ACV.
Steve Smotrys PEOPLE
Cruise industry veteran Smotrys joins HX’s executive team
HX has appointed cruise industry veteran Steve Smotrys as its new Managing Director & Senior Vice President of Commercial in The Americas, effective mid-October. In his new role, Smotrys will spearhead the development and execution of HX’s ongoing strategy to expand trade sales across Canada and the U.S. He will oversee all aspects of HX’s commercial and sales offerings and relationships, leading a team of BDMs across both countries. Smotrys brings with him over 24 years of experience in the cruise industry, most recently as VP and Head of Global Sales and Trade Relations at Seabourn. Prior to that, he served as VP, North America Sales at Cunard, and Revenue Management at Princess Cruises.
OUR PARTNERS ARE EXCITED ABOUT THIS COLLECTION OF TRAVEL OPTIONS
Welcome to Seacademy eLearning program
Level up and begin your learning journey with Seacademy: Selling Virgin Voyages.
Like it or knot, you’ll complete tiers of lessons to learn everything about selling our sailings, while earning valuable rewards. Every tier earns you a knot, and your level of knotiness speaks to your mastery of Virgin Voyages.
Level up with GFOB University eLearning program
In today’s ever-changing travel landscape, education isn’t just a tool—it’s the cornerstone of exceptional service and continuous business growth. At Globus family of brands, we recognize that for Advisors to excel, staying informed is essential.
VISIT FLORIDA Travel Pro Program eLearning program
Learn all you need to know about selling Florida, from our wonderful beaches to everything in between!
By becoming a certified Florida Travel Pro, you’ll be able to provide clients with informed recommendations, create tailored travel experiences, and ultimately boost your sales by showcasing the best of what Florida has to offer.
LEARN MORE
LEARN MORE
LEARN MORE
RELAX IN LUXURY AND ENJ OY E XCLUSIVE MOMENTS ON THE RIVERS OF EU ROPE.
Offer your clients an unparalleled travel experience with the first 6 star slow luxury cruises.
Treat them to an unforgettable travel experience of luxurious relaxation – with Riverside L uxury C ruises on the most beautiful rivers in Europe. Book by January 15, 2025, for up to 35 % savings.
Riverside ranks among World’s Best river cruise lines
It took only a year for Riverside Luxury Cruises to be recognized by ‘Travel + Leisure’ at its World’s Best Awards.
In the magazine’s 29th edition of its highly-anticipated annual readers survey, Riverside, which made its grand debut on Europe’s waterways in spring 2023, ranked among the top 10 best river cruise lines, a testament to its luxurious, all-inclusive European river cruises.
“We are delighted to be recognized by Travel + Leader’s readers, and it is particularly gratifying to be named among the World’s Best Awards after only being in service for one year,” said Jen Halboth, CEO of Riverside Luxury Cruises.
“We have always aimed for excellence and this award honours the exceptional staff and crew aboard Riverside’s three most luxurious river ships, as well as our management. We thank readers for cruising with us and appreciate our valued travel advisor partners for recommending Riverside Luxury Cruises,” she added.
Riverside is Europe’s newest cruise line, offering luxury voyages on the Rhine, Rhône, Moselle and Main rivers. The all-suite Riverside Mozart, Riverside Ravel and the newly inaugurated Riverside Debussy offer the most spacious accommodations, highest staff-to-guest ratio and more onboard amenities than other river lines. Plus, on all itineraries, Riverside’s ships stay late or overnight in some of Europe’s most beloved towns and cities.
On board, guests enjoy butler service in every suite, gourmet cuisine made with fresh ingredients, included premium wines and spirits, complimentary StarLink broadband Wi-Fi, unlimited shore excursions, prepaid gratuities, and complimentary ground transfers.
Early booking savings of up to 25% are available for 2025 voyages. The line is also offering no single supplements for select suites on nearly all sailings. Riverside’s 2024 and 2025 voyages are currently open for booking.
Travel advisors can register and book their luxury clients through Riverside’s dedicated partner portal at www.Riverside-Cruises.com/TA.
Celebrity debuts 2026-2027 lineup with 600+ sailings
MIAMI Celebrity Cruises has unveiled its 2026-2027 global deployment, offering 600+ sailings to more than 280 destinations in over 70 countries across all seven continents.
Highlights include the debut of Celebrity Xcel and the line’s first-ever 110-night Grand Voyage.
Bookings for Northern Europe, Alaska and other key destinations are now available, with additional itineraries coming soon.
Celebrity Xcel, the fifth ship in the cruise line’s Edge Series, will sail its inaugural season in Europe, featuring Celebrity’s first overnights in Madeira, Portugal. Celebrity Xcel will also return to the Caribbean in winter 2026-27, with sailings from Miami.
Meanwhile, Celebrity Silhouette will host Celebrity’s largest-ever season in Iceland, featuring seven-night sailings from Reykjavik and a chance to view the 2026 Solar Eclipse at sea.
For the first time, Celebrity is offering a Grand Voyage, a 110-night sailing aboard the newly refurbished
Celebrity Solstice. The itinerary visits 55 destinations across 15 countries, from Canada to Hong Kong, without repeating a single port.
Celebrity is expanding its European offerings with a fleet of eight ships, including three from the Edge Series: Celebrity Xcel, Celebrity Ascent, and Celebrity Apex. These ships will visit more than 100 European destinations, with 59 overnight stays for immersive cultural experiences.
In the Caribbean, nine Celebrity ships will sail to 18 countries. Celebrity Beyond and Celebrity Ascent will offer year-round Caribbean getaways, while the Celebrity Reflection will continue to offer weekend escapes from Fort Lauderdale to destinations like the Bahamas and Key West.
Returning to South America in 202627, Celebrity will offer sailings aboard Celebrity Equinox. Travellers can also discover Asia’s diverse history and modern cities with new itineraries aboard Celebrity Millennium.
Celebrity is also offering three ships in Alaska, including Celebrity Edge.
Sea Cloud Cruises expands NA sales team
Sea Cloud Cruises has expanded its North American sales team with the appointment of two new sales managers. Amy Kreston and Macen Stripling have both joined the team as the luxury boutique line expands its footprint in North America. Reporting to Vice President of Sales Kevin Smith, they will focus on the areas of consortia, travel advisors and groups. Kreston, who is based in San Diego, brings over 10 years of experience in luxury vacation rental sales. Stripling, meanwhile, is based in Dallas/Fort Worth and most recently served as Inside Sales Manager at American Airlines Vacations. “As Sea Cloud Cruises continues to adjust and tailor our onboard experience to North American guest preferences including new allinclusive fares, the additions of Amy and Macen will help us to tell our story to travel advisors,” said Smith.
Celebrity Apex in Norway
Kreston and Stripling PEOPLE
Hola Sun ready for winter with product launch on Oct. 18
TORONTO Hola Sun is gearing up for its 2024/25 product launch.
The tour operator will host travel advisors and other industry partners on Oct. 18 at Le Treport Wedding & Convention Centre in Mississauga, ON.
The event gets underway at 6 p.m. and includes a presentation, sit-down meal, live music, souvenirs, prizes, trip giveaways and more.
Registration is required and only confirmed agents will be contacted by email. Agents must present their business card that aligns with the confirmed guest list.
Gerrard named BDM for Alberta and the Prairies for Sunwing Vacations
Sunwing Vacations has named Heather Gerrard as its new BDM for Alberta and the Prairies. Gerrard was most recently with Sunwing Vacations’ Inventory department, and previously worked at Signature Vacations in the call centre before moving to the Operations team. She is now fully migrated to the sales team under the management of Graeme Franklin, Sunwing Vacations’ Director of Sales for Western Canada.
Experience Kissimmee connects with four-city Canada sales mission
TORONTO From resorts to vacation home rentals, local attractions and world-famous theme parks, Experience Kissimmee, the ‘Big Bold Heart of Florida,’ made a solid appearance with its northern neighbour with a four-city sales mission lineup for 2024.
After a successful initial trade event stop Monday in Niagara Falls, the sales mission moved on to Toronto with an upbeat partner appreciation luncheon event at one of Toronto’s star attractions, Ripley’s Aquarium of Canada.
“This is an appreciation lunch to thank you for your support,” said Denise Graham, account director for Experience Kissimmee in Canada.
The mix-and-mingle reception, followed by lunch, allowed partners to meet six supplier representatives. Most flew up from Florida for the first time to participate in the crosscountry mission, including Yinglu Tian, Senior Director of International and Domestic Sales.
Tian confirmed Canada has been “striking it” since coming out of the pandemic, remaining one of the three top global markets for the destination. Moreover, a significant 15% increase in air arrivals over 2019 is a testament to the plentiful flight options available to the Canadian market.
The luncheon included updates from all six of Experience Kissimmees’ supplier reps.
WILD FLORIDA
Wild Florida, located 30-45 minutes southeast of any major corridors of hotels or parks, offers a unique experience. Unlike other theme parks, it focuses on three main attractions: airboat tours, a Gator Park and a drive-through safari, offering guests a ride, walk, or drive adventure option.
According to representative PJ Brown, the park is a half-day attraction and is perfect for anyone with 3-4 hours to spare without the commitment of a full-day visit or cost. Other unique, lesserknown opportunities include animal encounters and VIP options for a private boat or safari with an animal curator.
DEZERLAND PARK
Florida’s largest indoor attraction unfolds across a sprawling 850,000 square feet. Dezerland Park offers 20 plus indoor attractions, dining, shopping, and a movie theatre.
Not to be overlooked is the vast auto museum, showcasing more than 2,000 cars from the early 1920’s to vehicles used in movies such as Ghostbusters, Back to the Future and the James Bond series.
Fun fact: Whether it’s a rainy day or 100 degrees Fahrenheit outside, the park is air-conditioned and always an excellent opportunity for indoor fun.
REUNION RESORT & GOLF CLUB
A well-known gated community resort and Canadian favourite in the Disney area, the Reunion Resort offers one, two and three-bedroom apartment suites and villas across six communities along with over 80 separate vacation homes –plenty of options to accommodate groups of all sizes.
Heather Gerrard PEOPLE
Additional lures for clients to consider are the resort’s three championship golf courses, 10 swimming pools, and a five-acre water park.
Bookings can be made directly or via a tour operator partner.
ONE VACATION HOMES
One Vacation Home is a property management company in Orlando specializing in family-friendly vacation rentals ranging from two to 10 bedrooms.
They have 100+ homes in the prime Kissimmee Davenport area. The properties offer spacious, private accommodations with home-like amenities such as private pools and barbeque areas, perfect for families to relax and unwind after a day at the parks.
WALT DISNEY PARKS & RESORTS
Jennifer Rivard, Wholesale Sales Manager for Disney in Canada, shared some exciting updates, including a just-completed massive multi-year expansion at Epcot and a revamp of the classic Splash Mountain attraction – now Tiana’s Bayou Adventure – at the Magic Kingdom. The much-loved ride still offers a thrilling plummet at the end.
Hollywood Studios will soon introduce an all-new land, Monsters Inc., based on the Pixar movie, featuring an exciting new rollercoaster to look forward to.
Construction is also underway for two new lands: the highly anticipated Tropical Americas at Disney’s Animal Kingdom, featuring an Indiana Jones theme, and Villains Land at Magic Kingdom.
For Canadian residents, there are currently two special offers in the market. Guests can save up to 25% on select Walt Disney Resort Hotels (specific dates apply). There’s also a ticket offer with 25% or more savings on a four-day or longer theme park ticket valid until Sept. 29, 2025 (if purchased by Nov. 6, 2024). Both offers can be combined.
UNE HOMES
A vacation home management company, UNE Homes offers over 200 well-appointed properties ranging from two to 12 bedrooms for unforgettable Florida escapes.
The guest services team is available 24/7, before, during and after the guest stay, and they also provide additional features such as grocery delivery, early/late checkouts, baby equipment and catering services.
WestJet Group
has a new EVP and Chief People Officer
The WestJet Group has appointed Jacqui McGillivray as its new Executive VicePresident and Chief People Officer. Bringing with her more than 30 years of experience, McGillivray will take over the reins from Angela Avery, who announced her retirement earlier this year. Avery will stay on in an advisory role to assist with the transition. “As a Calgary resident for the past 14 years, I have been closely following WestJet’s journey and recent strategic shift; I am incredibly impressed by the discipline and resolve of the leadership team to solidify WestJet’s longstanding reputation as the home carrier of the West and the leading Canadian value and leisure airline, in service of affordable air travel for Canadians,” said McGillivray.
Jacqui McGillivray PEOPLE
Experience Kissimmee’s team at Ripley’sAquarium of Canada
Envoyage’s heading to Cape Town for Icons 2025
TORONTO Envoyage’s 2025 Icons event will take place in Cape Town.
Icons rewards the brand’s top 50 global achievers and will be held at The Twelve Apostles hotel, Sept. 8 - 11, 2025.
Envoyage is Flight Centre Travel Group’s (FCTG) principal independent brand.
Global Managing Director FCTG Luxury and Independent Brands, Danielle Galloway, said the third Icons offers another aspirational destination.
This year’s Icons event is on track for Nov. 4 - 8, 2024 in the Maldives. The 2023 event took place in Europe onboard Uniworld’s S.S. Beatrice.
“Cape Town is the perfect backdrop for Icons, and being able to host the event for a third consecutive year truly highlights the remarkable achievements of our members. The itinerary for 2025 is shaping up to be unmissable. Our members run incredible travel businesses, delivering exceptional service to their customers around the world,” said Galloway.
A series of luxurious and adventurous activities await Icons 2025 participants in Cape Town and the surrounding wine regions, she added. Icons 2025 will precede Envoyage’s already-announced Worldwide 2025 event in Sun City, also in South Africa.
Anita Emilo, VP & GM of Envoyage Canada, said: “I couldn’t be prouder of what our Canadian advisors have accomplished and the strong presence they continue to build. With the excitement for ICONS 2024 building, announcing our upcoming gathering at ICONS 2025 in Cape Town amplifies that enthusiasm and inspires them to set their goals now.”
I’M PROUD OF WHAT OUR CANADIAN ADVISORS HAVE ACCOMPLISHED
The St. Regis Cap Cana Resort opens the books for 2025 reservations
CAP CANA Reservations have opened for The St. Regis Cap Cana Resort.
The luxury resort is expected to open in spring 2025 as the first and so far only St. Regis in the Dominican Republic.
Laura Santoni, GM, The St. Regis Cap Cana Resort, says: “The eagerly awaited opening of The St. Regis Cap Cana Resort ushers in a new benchmark of luxury in the Dominican Republic, offering guests an inspiring welcome to one of the world’s most idyllic viewpoints on bespoke service, refined dining, and mystical design, set within an iconic landmark on the island. We are thrilled to welcome guests and debut the brand’s legacy, exquisite atmosphere, and architecture in this paradisiacal and evolving destination.”
The resort is home to 182 rooms and 28 suites, both available with swim-out access. For a truly high-end experience, the two-bedroom, 6,500 sq. ft. Presidential Suite comfortably sleeps six guests and features a separate living area, along with an ocean-view balcony.
Santoni says The St. Regis Cap Cana is perfect for couples, families, or groups, with an array of amenities and experiences, including the iconic St. Regis Spa with 13 treatment rooms, exclusive beach access, four swimming pools, a children and teens club, and a fitness centre, all complemented by the St. Regis Butler Service.
Meanwhile the 18-hole Jack Nicklausdesigned Punta Espada golf course surrounds the resort. The first of
Envoyage’s 2023 Icons trip in Europe
Cape Town
three Jack Nicklaus Signature golf courses to be developed in Cap Cana, Punta Espada is among the world’s finest courses. Additional nearby attractions include Los Establos Equestrian Center, Marina Cap Cana, and Scape Park.
For dining, The St. Regis Cap Cana Resort offers nine restaurants onsite, including the resort’s signature culinary experience at Nina, helmed by celebrity Chef Diego Muñoz. Additional concepts include a craft cocktail experience at the St. Regis Bar; an elegant, Mediterraneaninspired restaurant; a Latin tapas and cigar lounge; a laidback pool bar and grill, a sophisticated coffee shop serving artisanal drinks and chocolates; an open-air seaside bar with panoramic ocean views and tropical cocktails; and a rooftop bar.
There’s also plenty of event space, with more than 7,000 sq. ft. of indoor and outdoor meeting and event space. The property is a short drive from Punta Cana International Airport and one hour from La Romana International Airport. Bookings are available now for stays beginning in April 2025.
Here’s
a look
at Virtuoso’s top luxury travel trends for 2025
NEW YORK Virtuoso has teamed up with travel trend forecasting agency Globetrender to release the ‘Luxury Travel Trend Watch: 2025.’
Drawing on insights from Virtuoso’s 2024 Brand & Travel Tracker Survey, which surveyed high-net-worth and ultra-high-net-worth travellers, the report highlights seven key trends poised to shape the future of luxury travel in 2025.
The wellness tourism market is expected to reach US$2.1 trillion by 2027, growing at an annual rate of 16.6%. Luxury travellers are increasingly seeking personalized treatments aimed at longevity and mental wellness. Dubbed ‘Silver Bullet Wellness,’ the trend focuses on targeted health solutions for issues such as cognitive decline, insomnia, and disease prevention. Retreats in Switzerland, Spain, Germany, and Thailand are leading the charge, with high-end travellers opting for customized health programs.
In 2025, the traditional ‘bucket list’ will give way to the more
spontaneous and thrill-seeking ‘F**kIt Lists.’ This trend reflects a shift toward immediate, exhilarating travel experiences, from canyoneering in Zion National Park to tagging hammerhead sharks in Costa Rica.
Also next year, up to seven generations will be travelling, including Generation Z, Generation Alpha (ages 1-15 in 2025), Millennials and Boomers. Known as ‘XZ Beta Travel,’ this trend highlights Gen Z parents traveling with Gen X grandparents, who often finance these family adventures.
Meanwhile more women, particularly those divorced, separated or widowed, are embarking on solo journeys. The ‘Wander Women’ trend reflects the growing demand for women-only travel experiences.
Luxury travellers are increasingly hiring professional film crews to document their vacations, turning their experiences into personal documentaries. The ‘Memoirs in Motion’ trend offers travellers the chance to star in their own cinematic adventures, with companies like Cookson Adventures and Quintessentially Travel leading the charge.
And finally, racket sports like pickleball, tennis and padel are becoming travel staples in the luxury market. Following the release of the 2024 film Challengers, more resorts are adding courts and organizing tournaments.
WELLNESS TRAVEL WILL HIT US$2.1 TRILLION BY 2027
Rendering of The St. Regis Cap Cana Resort
“Now that we know it, we can sell it”: Transat hosts agents on Morocco fam
MONTREAL The beauty of Morocco was on full display during a recent Transat fam that welcomed 19 specially chosen Canadian travel advisors.
The fam highlighted some of Morocco’s most famous destinations and included immersive cultural experiences with local partner Jumbo Tours. These included visits to Marrakech’ souks and palm groves, the Hassan II Mosque in Casablanca, the Old Medina of Fes, the Atlas Film Studios in Ouarzazate where movies like ‘Gladiator’ and ‘Lawrence of Arabia’ were filmed, and the fortified village of Aït Benhaddou, a UNESCO World Heritage Site.
“This trip was a testament to the exceptional quality of our product, by collaborating with our handpicked local partners. Thanks to their unique insight, we were able to offer participants an exciting opportunity to truly explore Morocco,” said Dima Fahed, Transat’s account manager for the Greater Toronto Area.
Agent feedback was overwhelmingly positive, with many eager to share what they learned with clients. Said Gisella Alvara at PG Travel: “Morocco was an absolute dream come true with amazing and unforgettable moments. This was truly a fam trip done with class. I’m so grateful to have experienced such a unique adventure and will be recommending the highlights to future clients.”
Brian Kendrick at TravelOnly added: “Many thanks to Transat Holidays and Jumbo Tours for an excellent and thorough introduction to Morocco
WHEN CLIENTS ASK ABOUT MOROCCO, I WILL PUT TRANSAT AT THE TOP OF THE LIST
and the different types of products on offer. We covered a lot of ground, sights and activities in one week. When future clients ask me about Morocco, I will put Transat at the top of the list. The tours are high quality and great value for money. Other agents will know that the allinclusive clientele are always asking for new destinations – I’ll be sure to let them know that they should consider Morocco. Now that we know it, we can sell it.”
Saint Lucia Tourism Authority appoints Lewis as CEO
The board of directors of the Saint Lucia Tourism Authority (SLTA) has named Louis Lewis as CEO. Lewis previously served as CEO and Director of Tourism at the Saint Lucia Tourist Board for a nine-year period before its rebranding to SLTA in 2017. In his earlier roles, Lewis strengthened the organization’s brand, increased airlift, and boosted demand for Saint Lucia, while also giving the Saint Lucia Jazz & Arts Festival a higher profile with travellers. Most recently he was with Tobago Tourism Agency Limited, where he was CEO for five years.
Transat’s Morocco fam
Louis Lewis PEOPLE
Azamara Cruises debuts RezA for agent bookings
MIAMI Azamara Cruises’ revamped global reservation system, RezA, is aimed at enhancing the booking experience for travel advisors.
The new system is part of Azamara’s broader commitment to improving relationships with its travel partners through its ‘Listening, Learning, and Linking’ initiative.
RezA promises to make it easier for advisors to manage reservations and streamline the process of selling Azamara cruises, says the cruise line’s Chief Sales Officer, Michelle Lardizabal.
“We never stop looking for ways to better support our travel advisors, and are confident that this update reflects their feedback and this
commitment. Once educated on RezA, advisors tell us how much they love the platform’s intuitive design to quickly make a booking and how easy it is to use. It’s saving our advisors a phone call and improving the way they interact with their clients, which is exactly what they’ve asked for,” says Lardizabal.
The name RezA was chosen through the ‘Name It to Win It’ contest, where travel advisors were invited to suggest names for the upgraded platform. The contest garnered over 500 entries, leading to eight finalists. Ultimately, the name RezAmara, later shortened to RezA, was selected as the winner.
Lardizabal says the new system incorporates a range of features aimed at enhancing efficiency and user experience, drawing from direct feedback from travel advisors.
Key features include the ability to send payment links to clients, expedited commission payments via a ‘Pay in Full’ option, and advisor recognition at the booking level.
Additional tools facilitate group bookings, automate payment reminders and allow for easy duplication of reservations for clients traveling together.
Advisors can access the new system through Azamara’s dedicated travel advisor portal, Connect.Azamara.com.
The platform also offers a range of additional tools, including marketing content and assets to share with their clients, as well as the relaunched Azamara World Academy.
To assist advisors in becoming familiar with RezA, Azamara will also offer webinars and training sessions.
EVERY SECOND WEDNESDAY OF THE MONTH VISIT TRAVELWEEK.AI
FEELING OVERWHELMED WITH THE NEVER ENDING TASKS OF MARKETING, SOCIAL MEDIA, AND ADMINISTRATIVE WORK?
FULL-PAGE AD
• Instantly generate engaging social media content
• Simplify your marketing efforts
• Streamline administrative tasks
• Boost your sales funnel
• Elevate your brand presence
• And so much more!
Introducing 'Unleashing the Potential for AI Travel Agents' – a comprehensive monthly webinar series designed to navigate you through the world of AI tools that you can start using in your agency today. Dive into the transformative power of AI technology and discover how to:
Don't miss this opportunity to revolutionize the way you work with AI. Register now and take the first step towards transforming your agency's future!
Agents can win TravelBrands loyalty points and more prizes! Plus early registrants get a free A.I. Manual for Travel Agents.
