COMPANY PROFILE: BLUE NILE
Blue Nile Specialize in Handcrafted Diamond Engagement and Fine Jewelry How many stores do you currently have? We currently have 17 Blue Nile showrooms across the US, including one at Fashion Square, with more on the way in 2022. Blue Nile’s showrooms provide the opportunity for customers to look, touch, and try on a brilliant selection of fine jewelry and engagement rings, acting as an extension of our online offerings. Where is your latest store located? We most recently opened a Blue Nile showroom at Somerset Collection North in Troy, Michigan in November, and will be opening our flagship showroom in Houston, Texas in early 2022. What sets your jewelry apart from the norm? Our state-of-the-art workshop in Seattle combines traditional craftsmanship with the latest technology. However, what truly sets Blue Nile apart from the norm is that we offer the best selection of high-quality diamonds at an incredible value by cutting out the middleman. As part of the Blue
Nile experience, we provide our customers with exceptional resources and support from our personal jewelers to ensure their experience is accessible, joyful, and convenient every step of the way, whether they are shopping online or in a showroom. What types of jewelry do you specialize in? At Blue Nile, we specialize in handcrafted diamond engagement and fine jewelry. How long has Blue Nile been in business? Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. We revolutionized the industry with a disruptive online business model, making it possible to shop for extraordinary, high-quality diamonds at a great value. What do you consider the next great trend in jewelry? In terms of engagement jewelry, we will see a lot of mixing traditional diamonds and fancy shapes in classic engagement
ring settings, specifically in yellow gold. Three-stone engagement ring styling will be popular, and we anticipate that we’ll see a lot of variety within three-stone rings. Unique combinations, such as an emerald shaped center with pear side stones, or an aquamarine center with round side stones, give customers the opportunity to personalize and customize. Courtesy of Sean Kell, CEO, Blue Nile Web: www.bluenile.com
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