ISSUE #23 - The New Saudi Era

9 1 0 2 t s u g u A | 3 2 . o N e u s sI 9 . l o V

I t ' s

a l l

a b o u t

Y O U

younewsletter.net

w e N The Era i d u Sa ue Iss

Social Sharing

YOU! Cover Feature

I am Vera Wang of the Middle East.

Reem Faisal

Are YOU Sharing Too Much?

EDITORIAL

Jawaher Zahran Managing Editor

Faiza Arshad Assistant Editor

Summer

Issue

3Â EVENTS FLASHBACKS

Editor's Note Live the Change!

Cinema Opening in Jeddah Golf Championship in KAEC Italian Teams in Jeddah Jeddah Season

4 BEAUTY

It's an exciting time! It's a brand new Saudi! A lot of changes have happened in the kingdom in different sectors, entertainment sector being the most prominent. By far, this year has been exceedingly exceptional with Saudi Seasons taking place.

The Technology of Katana Zircona

6Â FASHION

Summer Fashion: What's in?

When they say, "Why should you travel abroad in the summer?" I agree! We've got everything we need to be entertained right here, from international restaurants, concerts, circuses, street parades, or to simply having a casual stroll at beaches to enjoy the view. We have it all.

8 YOU FEATURE

Reem Faisal: The Vera Wang of Middle East

Browse this season's issue which ranges from events, beauty, fashion to even a research article about Social Media sharing. Also, don't miss the exclusive feature with a one of a kind Saudi Designer, Reem Faisal.

11YOU RESEARCH

Social Sharing Are YOU Sharing Too Much?

This Happened

With Love,

Editor-in-chief @jawahertoinspire

ON T S T N E OM M C R U O EY UE S S I TELL M S U P R EV IO

HE

The editor with Saat Shabab TV Presenter, Lamia Al Ghaleb, in an interview about YOU! Newsletter.

EVENTS FLASHBACKS Calendar Jeddah was full of fascinating events in the year 2019 from entertainment, sports, music and the amazing summer season festival in town.

16 January Italian Teams Playing in Jeddah For the first time, Saudi Arabia hosted two major Italian football teams, Juventus and AC Milan for the Italian Super Cup, known as Supercoppa Italiana. The tournament, commissioned by the General Sports Authority, took place at King Abdullah Sports City. Gladly, Juventos team took the Super Cup back home.

Cinema Opening in Jeddah

That day was history in the making. We can finally go to the movies. On January 28th, there was a grand opening of Vox Cinema for the first time in Jeddah.

The opening party is under the patronage of Majid Al Futeem, the holding retail and entertainment company based in Dubai.

31 January Golf Championship in KAEC

28 January

The King Abdullah Economic City (KAEC) hosted the first European Golf tour by Royal Greens Golf & Country Club from 31st of Jan to 3rd of Feb. The championship was also attended by Golf stars.

The festivity also included musical concerts for two days for the American singer, Maria Carey, Tiesto DJ on Jan 31st while Balqees and Sean Paul on Feb 1st.

8 June Jeddah Season kicked off on 8th June and continued ‘till 18th July, entertaining all segments of society and satisfying different interests. The season took place in five different locations such as Al Balad Historical Area , Al Hamra District, Obhur, Jeddah Waterfront and King Abdullah Sports City .

It included X-JED Fest at the Jeddah Waterfront, musical concerts at Al Johara with artists such as Ahlam followed

by Mohammed Abdo and then Amr Diab's concert. There were additional enjoyable acts like K-pop band Super Junior and Backstreet Boys. Additionally, there were theatrical shows, kids’ shows and comedy shows. On the cultural front, there were different art exhibitions showcasing artistic beauty.

Food lovers were delighted too, by a number of international pop-up restaurants like Zuma, Nusr-Et, Scalini, Nobu among others.

The Jeddah Season Kick-off

Beauty

Section

BEAUTY FOR YOU

ISSUE # 23 - NEW SAUDI ERA

The Technology of

Katana Zircona A Breakthrough Teeth Restoration Procedure

Need to restore a tooth? There is now groundbreaking technology in the dental world called Katana Zircona. The restoration procedure is also the most prescribed by dentists as it is considered the best soluion to the problem.

What is it ?

It is a new innovative method which includes multi-layered crowns made of Zircona (Zirconium Dioxide).

How is it made?

They are made, stained and glazed all inside a dental clinic according to your gum size and specifications.

Why is it good?

Is a great contour powder

Photo courtesy by dentalasia.net

Are so perfect to highlighting with different tones

These multi-layered zircona crowns act as natural veneers giving you a full tooth contour. What' more?

It is also available in a variety of colors and shades. Aside from being strong and durable, what distinguishes it from other zirconas is its translucency against light, giving you the most aesthetically pleasing experience.

Fashion YOU! FEATURE

S ection

FASHION FOR YOU

1

2

ISSUE # 23 - NEW SAUDI ERA

Boiler Patchwork Suits Outstanding Boiler Suits are a one-piece garment that look like worker uniforms. it is now a trendy, go-to look!

3

Patchwork outfits include pieces of different fabrics sewn together.

Whether it is a jumpsuit or a summer jacket, the gorgeous bohemian look is all in this season.

Trends of Summer 2019 YOU! Newsletter searched for the summer fashion trends and has chosen these four styles that will make YOU stand out.

LavenderColored If you love lavender, then we have good news for you. Anything Lavender-colored is in! Add on the color in your summer outfit, may it be a cardigan, skirt, or blouse, let yourself shine.

4

Neo Gothic Neo Gothic, a style that originated in the 19th century, is now trending!

It is true what they say, “Black never goes out of style.�

YOU COVER STORY

Reem Faisal

An Arab-World Level Saudi Haute Couture Designer

ISSUE # 23 - NEW SAUDI ERA

R

eem is one of the few middle-eastern originating worldly recognized designers.

She has also made TV appearances in shows like Project Runway.

Moreover, she not only designs evening and bridal gowns, but she is also an entrepreneur and fashion mentor, making her work even more inspiring. What's more?

She is also a super-mom, and she carries that title with pride. YOU! Newsletter had the chance to exclusively interview her.

YOU: What inspired you to start "Giyasat" for home-delivered tailoring services ?

Fashion production and entrepreneurship have always been my passion. The world of garment designing and manufacturing is so diverse and ever evolving, which is why it's important for designers to nurture certain business skills in order to stay relevant.

Giyasat was founded two years ago when I realized the changing lifestyle patterns of Saudi women and was able to tap into the need for garment alteration and customization, without the hassle of complicated commutes.

Here is where I combine my years of expertise in the tailoring industry with an inherited (from my mother) business acumen to develop a solution; a home delivery tailoring service! Giyasat is the first of its kind in Saudi Arabia and is undergoing expansion.

We have a huge misconception that fashion is just about becoming a designer.

YOU: You also founded "The Fashion Mentor", an entrepreneurial designer's portal to learn the business aspects of fashion and running a startup. What pushed you to found this establishment?

I obtained a certification for career coaching three years ago and decided to combine my coaching practice in a career domain that I knew an abundance about, to help current and prospective fashion students excel in the industry.

We have a huge misconception that fashion is just about becoming a designer. Through our various workshops and seminars, we educate the local fashion fraternity about career options and the various specializations that we need in the Middle East to establish a production based fashion industry vs. settling for the current fashion retail sector.

YOU: You participated in projects like RunwayMe on MBC 4 as the mentor, how was your experience?

It was me doing exactly what I do through my own establishment, The Fashion Mentor. I was mentoring fashion students and affiliates to reach their full potential, except it was on TV alongside international Fashion icons. It was humbling to receive the accolades of appreciation and interest in my role and the program as a whole.

The team of PRME is like family to me, and it was an honor to work on such a large scale reality projection of what it takes to make it in fashion.

I focus only on my own strengths and where I can use them to maximize on results.

YOU: How does Reem distinguish herself from the rest of the Saudi designers squad?

Reem does what she does best, being Reem. I focus only on my self, my own strengths and where I can use them to maximize on results. I don't follow trends, and I focus on functional innovation. Art has always been about science to me.

Also, I stay ahead by supporting Saudi designers and all those who belong in the field. I truly believe that I can move forward by uplifting others and wishing everyone an empowered state of being. Competition must be with one's self and not with others.

Competition must be with one's self and not with others.

YOU: What are the main and important things you always keep in mind when choosing a textile or making a design?

Functionally, I need to understand the nature of its use so that I can formulate the design and specifications for maximum durability and artistic impact.

YOU: You make evening gowns and wedding gowns, how do you satisfy your clients’ needs?

By being an attentive, and intuitive listener. In order for me to create gowns for people, I need to have skills in understanding people, catching ‘key phrases’ and vibes, and then translating those very ideas into wearable art.

It starts by forming a connection with the muse, the client. Inspiration comes from them in order to be worn by them.

It starts by forming a connection with the muse, the client.

Inspiration comes from them in order to be worn by them.

YOU! RESEARCH Social Sharing:

Are YOU Sharing too Much?

Written by/ Anoud Sohail

photo by Getty Images/ Tim Robberts

T

he internet is a global phenomenon, changing the world in every way.

The older generation often complain about our dependency on the internet, specifically, social media. They complain about the information being shared freely, blurring the lines between public and private life.

But when exactly does a little harmless sharing become an overload of personal information that is likely to turn around and cause problems in the life of the social media user?

There are several reasons for broadcasting our private life for other people to see. The most important one, according to the researchers, is to fulfill the inherent need of being liked and socially approved by our peers. There are several articles that state that we like each other the more we share. On the other hand, we also tend to like each other less if what we share is deemed as socially inappropriate.

In a study conducted by Psychology Today, reasons as to why people overshare on social media have been revealed. a) Anonymity - There is a factor of not sharing your real name and identity with others and hiding behind hoax usernames. b) Invisibility It is easier to say things while being hidden in a safe bubble behind our computer screens without the knowledge of others. c) Delayed Communication- The probability of not having to deal with instant reactions. d) It's not real- It is much easier to portray ourselves in a way that may be drastically different from our real personalities.

We conducted a survey in an effort to understand the phenomenon present behind social media sharing. The first question in the survey was: Which social media do you have an active account with and use? The reason behind this was to find out which app, among instagram, facebook, snapchat and twitter, people used frequently. The results showed that 87.50% of the people primarily use instagram more frequently than any other app with snapchat coming in second. It’s easy to see why. Instagram is primarily an image-sharing app, with people sharing images of their experiences. These experiences can take the form of joyous occasions such as parties and vacations.

But they can also showcase the negative aspects transpiring in an individual's life.

The second question in the survey was about whether they share their private life with strangers on the internet. A surprising reveal showed that only 15.63% of them answered affirmatively. But as with all self-reports, there is often the factor of miscalculation when people underestimate/overestimate how much or how little they do of what's asked in the survey.

62.50% of the users post at least once during the week.

The third step of the survey looked at the question of frequency of social media sharing. The results showed that 62.50% of the users post at least once during the week while 21.88% of them post more than two times a week. The next step was to find out whether people shared their joy or sorrow more often. The result was 59.38% of the people admitting that they shared their joyous occasions more. This coincides with the fact that people often want to portray a perfect picture of their lives

on social media by only broadcasting the positive aspects of it. It was also seen that 37.50% of the people feel the need to share about the places that they have been to, for example, a party that they have enjoyed or a new restaurant that they have eaten at, etc.

The next question of the survey asked people if they find it easier to talk to their friends in real life or with strangers on the internet.

This question aimed to see whether or not people find communication on social media easier than real life, hence sharing more updates of their life with strangers on these platforms.The results showed that 75% of them find it easier to talk to friends in real life with only 15.63% of them finding it easy to talk to both.

40.63% answered that they did face hardships as a result of their tendency to share.

The last question of the survey inquired if the users ever faced difficulties from others by oversharing. While 59.38% of the people answered in the negative, an overwhelming 40.63% of them answered that they did face hardships as a result of their tendency to share.

These hardships are seen in both work places and educational institutions.

Nowadays, employers/recruiters do a thorough background check of the applicants' social media history before accepting them. It is important that we pay attention to the process by which we interact with others online, what we share and what aspects of our life we include as it may have an everlasting impact on both our mental health and social wellbeing. Since our online relationships do not have the personal interaction that our offline ones have, it becomes exceedingly necessary to handle our online relationships with more care and maturity. In the end, we have to make sure that our online relationships, just like our offline ones, cultivate our mind and make us feel good.

YOUR INFORMATION BOX For Contribution, Inquiry & advertisement unewsletter.inquiry@gmail.com

younewsletter.net