T-Mobile Sponsorship Proposal

AIR FORCE SERVICES ACTIVITY Commercial Sponsorship Program

T-Mobile Sponsorship Proposal

AIR FORCE SERVICES ACTIVITY

FLY. FIGHT. WIN.

AIR FORCE SPONSORSHIP AND ADVERTISING PROGRAM Behind the gates of Air Force bases across the world is an audience 2.5 MILLION strong, with $17 BILLION in buying power.

The Air Force Commercial Sponsorship Program grants you access and reach to this very unique market.

2.5 Million

Air Force Population

=

$17 Billion Air Force Buying Power

BENEFITS OF SPONSORSHIP • Metrics driven promotions with clearly identified target audience • Options for custom long-term programs to achieve your goals • Global Impressions / active duty military, reserve retirees and family members • Promote your brand across multiple channels: Print / Electronic / Signage / Sampling / Displays / Coupons / Social Media / Websites / Product Placement / Advertising / Point of Sale / Retail / Guerrilla / Event executions • Title recognition and category exclusivity

OPPORTUNITIES FOR SPONSORSHIP • • • •

Entertainment/Concerts Golf Bowling Outdoor Recreation & Camping • Auto Enthusiast • Event Marketing • Clubs

• Sports & Fitness • Child & Youth Programs • Travel • Lodging • Food & Beverage • Air Shows • Aero Clubs

AIR SHOW OPEN HOUSE AIR SHOW

2019 CALENDAR

MARCH 23–24 APRIL 27–28 MAY 11–12 MAY 18 JULY 1–2

DAVIS MONTHAN, AZ SEYMOUR JOHNSON, NC ANDREWS, MD KIRTLAND, NM OFFUTT, NE

SEPTEMBER 7–8 SEPTEMBER 28–29 OCTOBER 26–27 NOVEMBER 2–3 NOVEMBER 9–10

GRISSOM, IN ROBINS, GA SHEPPARD, TX MOODY, GA NELLIS, NV

TECH SCHOOL DEMOGRAPHICS 6,934 2,053 4,647

11,863 1,799 7,513 49,288 21,165 74,725 6,705 1,197 4,544

ACTIVE DUTY RESERVE RETIREES

24,782 9,640 17,953

73,036 33,502 74,924

Vandenberg

Sheppard Goodfellow Lackland

Keesler Ft. Sam

FITNESS CENTERS ANNUAL

ANNUAL VISITORS

IMPRESSIONS

Lackland

167,400

418,500

Ft. Sam

98,700

246,750

Goodfellow

27,300

68,250

Sheppard

245,900

614,750

Keesler

64,500

161,250

Vandenberg FY18 Totals for: Lackland Ft. Sam Goodfellow Sheppard Keesler Vandenberg

5,400 Total Annual Visitors

609,000

13,500

What We Offer Air Force bases have a variety of state-of-the-art equipment available, which may include:

• Cardio Rooms • Selectorized weight equipment • A selection of free weights and benches • Gymnasiums • Group exercise rooms • Locker rooms • Racquetball courts • Saunas Many installations also have:

• Parent/child areas • Family Swimming • Classes

Total Impressions

1,523,000

• Karate • Intramural Leagues • 24-hour access

BOWLING CENTERS VISITORS

FY18

Lackland

193,423

Randolph Goodfellow

LANES SOLD

208,869

121,042

148,081

23,757

22,802

Sheppard

124,926

145,934

Keesler

105,007

99,260

67,351

66,940

Vandenberg

What We Offer Most of our centers have:

• 12, 24, or 36 lanes equipped with state-of the art scoring, pinsetters and technology packages.

• Onsite arcades or game rooms • Full-service restaurants or grills • Pro shops for equipment, service and instruction

Ongoing events include:

FY18 Totals for: Lackland Randolph Goodfellow Sheppard Keesler Vandenberg

Total Visitors

635,506

• Cosmic, glow-in-the dark or “laser” bowling • Discount days/packages • Frequent bowler programs • Birthday party packages

Total Lanes Sold

691,886

• Clubs or leagues for all skill levels • Kids Bowl Free Summer Event And more!

DINING FACILITY Monthly Impressions

Lackland

2 Facilities

Randolph

1 Facility

Goodfellow Sheppard Keesler

2 Facilities

3 Facilities

3 Facilities

Vandenberg

Monthly Totals for: Lackland Goodfellow Sheppard Keesler Vandenberg

2 Facilities

Total Monthly Visitors

MONTHLY VISITORS

MONTHLY IMPRESSIONS

75,094

150,188

What We Offer Feeding the Force is fundamental to a fit force. We constantly strive to provide the

53,252

106,504

121,168

242,336

215,930

431,860

• A hub for all military installations.

105,373

210,746

• Meals to enlisted members residing in

21,570

43,140

best when it comes to :

dormitories

• A training environment for food service personnel to meet the war-fighting mission 24/7

539,135 Total Monthly Impressions

1,078,270

Providing food to Airmen and family members creates well-being and is offered through our many clubs, snack-bars and free standing food facilities.

CONCLUSION

The Air Force Services Activity, or AFSVA delivers services and programs for members of the armed forces (not just the Air Force personnel), retirees, disabled veterans and their families. These services increase morale, resiliency and provide resources for the war-fighting community at free or discounted cost.

However, these programs require support from civilian organizations in the form of sponsorship to ensure their existence.