Corporate Stalls, Advertising and Experiential Marketing Opportunities
UTS UNION O’WEEK 2014
19 - 21 FEBRUARY 2014
UTS UNION O’WEEK 2014
Orientation Week (O’Week) is the showcase event on every university’s calendar. At UTS things are no different. This is the biggest and most popular event in the calendar, one that every student - new and returning - looks forward to. Attracting over 10,000 students each year, this is a great opportunity for new (local) and international students to experience campus life. In 2014, two major events kick-off Semester 1: ·· Clubs Day, Wednesday 19 February ·· O’Fest (Music Festival), Friday 21 February Featuring over 150 student sporting and social clubs, an array of food, beverage and entertainment, and a host of corporate stalls, this is a day to be experienced! For our corporate partners, O’Week presents one of the biggest opportunities during our calendar to reach our students (and campus) in an unique and engaging way. Showcasing your brand at this event will put you a step ahead of the rest and bring you in direct contact with one of the most responsive generations of our time. This is the perfect way to establish a direct relationship with this market while they are still establishing their brand loyalty. If you want to be part of your target market’s journey from teenagehood to adulthood, you just have to be part of their best experiences and UTS’ O’Week is the perfect opportunity. Read on if you want to know more!
UTS STUDENT VITAL STATISTICS
UTS is a growing urban university with a population of over 36,000 students. A young, dynamic and fun place to be for students located in inner city Sydney, UTS is a hub for creativity and technology. Focusing on technology and experience, our students are highly engaged, interactive and interested in new opportunities. Through a vast range of activities and events on the UTS campus, we can offer your brand the opportunity to connect with this key market segment through corporate stalls, advertising or experiential marketing initiatives. 17 - 19 (12%)
17 - 19 (12%)
STUDENT AGE GROUPS
TOTAL ENROLMENTS
20 LOCAL STUDENTS
36,235
-
STUDENT AGE INTERNATIONAL 24 (47%) GROUPS
25 - 29 (20%)
STUDENTS
51%29 + (29%) 49%
20 - 24 (47%) 25 - 29 (20%)
MALES
FEMALES
29 + (29%)
49%
51% Business (33%) Engineering & IT (20%)
17 - 19 (12%) 20 - 24 (47%)
STUDENT AGE GROUPS
STUDY 25 - 29 (20%)
PROGRAMS
29 + (29%)
Undergraduate (62%)
Arts & Social Sciences (13%)
Postgraduate (35%) FACULTY ENROLLMENTS NonAward (3%)
Design, Architecture & Building (9%) Law (7%) Science (7%) Nursing, Midwifery & Health (7%) Other (4%)
STUDY PROGRAMS
17 - 19 (12%)
Undergraduate (62%)
20 - 24 (47%)
Postgraduate (35%)
25 - 29 (20%)
Non- Award (3%)
29 + (29%) STUDY PROGRAMS
Undergraduate (62%)
FACULTY ENROLLMENTS
Postgraduate (35%) Non- Award (3%)
Business (33%) Engineering & IT (20%) Arts & Social Sciences (13%) Design, Architecture & Building (9%) Law (7%) Science (7%) Nursing, Midwifery & Health (7%) Other (4%)
* All of the above statistics are from the UTS Annual Report 2012
Undergraduate (62%) Postgraduate (35%) Non- Award (3%)
WHAT’S AVAILABLE - O’WEEK 2014
Showbags Who doesn’t love a free showbag! It’s like the Easter Show all over again and our students love a great freebie sample! We’re looking for some fab goodies to include in our 2014 showbags - guaranteed exposure for your brand! Circulation: 10,000 Booking deadline: 15 January 2014 Delivery deadline: 31 January 2014 Flyer / Voucher: $1500 for 10,000
(only with exclusive UTS student offer, eg $20 off purchase; that’s $0.15 p/bag!)
Promo sample: $1000 for 10,000 (that’s $0.10 p/bag, it’s a steal!)
Advertising We have some fantastic advertising opportunities available to drive home your brand with our students.
Stalls / Roaming Promotional stalls are a fantastic way to promote your brand / product to our students. During Clubs Day (19 February) thousands of students will be on campus, giving you the perfect opportunity to make lifelong connections and build your brand. Booking deadline: 15 January 2014 Cost: see following pages for more information. Stalls and roaming opportunities sell out FAST, so get in quick to make sure your face is at our Clubs Day.
Playground: UTS Union student magazine Steals & Deals: UTS Union student savings guide Orientation Week Brochure: Student guide to the best on campus during O’Week See the following pages for more information
To remain with our students long after Clubs Day, why not add-on our ‘supersizers’ in Playground, Steals & Deals or the O’Week Brochure.
BOOKING FORM - O’WEEK 2014 Please return completed and signed form via EMAIL to kathryn.hanna@uts.edu.au Company/ Organisation Name Contact Name Phone Number Email Address Postal Address ABN Organisation working on behalf of Please tick the appropriate options. All prices are exclusive of GST.
CORPORATE STALLS Standard Stall - Outdoor (3m x 3m) Premium Stall - Outdoor (6m x 3m) Standard Stall - Inside (2.5m x 1m) Premium Stall - Inside (5m x 1m)
$1500 $3000 $1500 $3000
* Please note, no roaming sampling is included. Should you require roaming sampling this must be additionally purchased ** All stalls include: booth/stall and fascia, including headboard; 1 trestle table; 2 x chairs; light. There is no internet availability
Please clearly state the name you would like to appear on your stall headboard _____________________________________ For an outdoor stall, please tick here if you’ll be bringing your own branded marquee (and won’t require a provided stall)
ADDITIONAL REQUIREMENTS Power Water
$Free of charge $TBC dependent on requirements
SHOWBAGS (QTY 10,000) Promotional products / samples Flyer / Voucher (exclusive UTS student offer / voucher)
$1000 (for 10,000 products/ samples) $1500 (for 10,000 flyers)
SAMPLING Roaming product sampling
$400 per hour
(four hours maximum; four staff maximum; staff must remain within the dedicated area advised by UTS Union )
IF YOU’RE INTERESTED IN DISCUSSING EXCLUSIVITY WITH US PLEASE TICK THE BOX AND WE’LL BE IN TOUCH IF YOU’D LIKE TO DISCUSS A PERSONALISED PACKAGE WITH US PLEASE TICK THE BOX AND WE’LL BE IN TOUCH
The advertiser agrees to pay the sum outlined above plus GST, to UTS Union Ltd, 30 days from the invoice date. The advertiser understands that if payment is not made by this time, the agreed advertisements will be cancelled, and 50% of the total payment will be required from the advertiser as a cancellation fee. The advertiser understands that all artwork supplied is subject to final approval by UTS Union.
Name Sign Date Total amount due
SUPERSIZE ME! - O’WEEK 2014 Make the most of your UTS O’Week experience and leave a lasting impression with your target market long after the dust has settled and uni life returns to normal. Please return completed and signed form via EMAIL to kathryn.hanna@uts.edu.au Company/ Organisation Name Contact Name Phone Number Email Address Postal Address ABN Organisation working on behalf of Please tick the appropriate options. All prices are exclusive of GST.
PLAYGROUND MAGAZINE - O’WEEK EDITION Outside back cover (275mmH x 205mmW) Inside front cover (275mmH x 205mmW) Inside back cover (275mmH x 205mmW) Full page ad (275mmH x 205mmW) Half page ad (138mmH x 205mmW)
$2000 $1500 $1500 $1100 $600
STEALS & DEALS - O’WEEK EDITION Back cover (210mmH x 148mmW) Inside front cover (210mmH x 148mmW) Inside back cover (210mmH x 148mmW) Full page ad (210mmH x 148mmW) Voucher strip (45mmH x 148mmW)
$800 $600 $600 $500 $100
O’WEEK BROCHURE Full page (148mmH x 105mmW)
$200
The advertiser agrees to pay the sum outlined above plus GST, to UTS Union Ltd, 30 days from the invoice date. The advertiser understands that if payment is not made by this time, the agreed advertisements will be cancelled, and 50% of the total payment will be required from the advertiser as a cancellation fee. The advertiser understands that all artwork supplied is subject to final approval by UTS Union.
Name Sign Date Total amount due
TERMS AND CONDITIONS On Campus Promotions 1. 2. 3. 4. 5. 6. 7. 8. 9.
The Hirer must carry a current public liability policy to the value of $AUD10,000,000 and a certificate of currency is to be presented to UTS Union Ltd seven (7) days prior to promotional activity commencement. The Hirer is required to provide relevant corporate identification and disclose all activities that they intend to run as part of their promotion. Anything outside of what is proposed on this form that occurs on the actual day of the promotion, as determined by UTS Union, is not allowed and may result in the immediate cancellation of your promotion. The Hirer is responsible for the set up and pack down of their promotional activity within the agreed bump in and bump out times. No promotional material is to be left on campus outside of the date(s) and time(s) specified on this form. Promotional material (including clothing), or behaviour, that may be deemed discriminatory or offensive, or that contradicts the policies or requirements of UTS and/or UTS Union Ltd, is not allowed on campus. Organisations found breaching this term will be asked to leave the premises immediately. For further details about the Union policies contact UTS Union Communications & Marketing Manager. For further information about UTS policies visit http://www.gsu.uts.edu.au/lrp.html. The use of loud speakers or PA equipment is not permitted as part of your promotional activity. If it is a requirement to use such equipment, approval by UTS Union Ltd must be obtained in writing prior to the commencement of your activity. During semester the usage of loud speakers or PA equipment may only occur during Common Lunch Hours, typically 12:30pm – 1:30pm, Thursday & Friday. The promotional activity can only take place in the area approved by UTS Union Ltd. Any provision of catering, sampling or giveaways must be approved by UTS Union Ltd. Promotional activities must adhere to the UTS Union Ltd Liquor Licensing and Security requirements, as determined by UTS Union Ltd. For further details about these requirements contact the UTS Union Communications & Marketing Manager.
Advertising 1. Any artwork supplied is subject to final approval by the UTS Union Communications & Marketing Manager. 2. Advertising that may be deemed discriminatory or offensive or that contradicts the policies or requirements of UTS and/or UTS Union Ltd is not allowed. For further details about UTS Union policies contact the UTS Union Communications & Marketing Manager. For further information about UTS policies visit: http://www.gsu.uts.edu.au/lrp.html Bookings & Cancellations 1. 2. 3. 4. 5.
This booking request does not constitute acceptance by UTS Union Ltd. If approved, a booking confirmation will be sent to the email address supplied within 10 working days from the date shown on this form. You will be invoiced to the contact name and postal address supplied on this form. Payment for on campus promotions is to be made 7 business days prior to event. Failure to comply with this will result in booking cancellation. All booking cancellations incur a 10% charge of the total fee, plus GST, and must be made in writing. Any cancellation received less than seven (7) days prior to the date of the promotional activity will forfeit full rate. This is not negotiable. UTS Union Ltd reserves the right to cancel any booking that is deemed discriminatory or offensive at the discretion of the UTS Union Communications & Marketing Manager.
For more information or bookings, please contact: Kathryn Hanna Communications & Marketing Officer E: kathryn.hanna@uts.edu.au P: 02 9514 2325
UTS Union UTS Union is a not for profit organisation that works in conjunction with the University of Technology, Sydney to enhance student life on campus. This is done through various initiatives including; the hosting of major campus events, facilitatiing over 150 student sporting and social clubs and the management of key communication channels such as student magazine PLAYGROUND and digital marketing and advertising screens located in key points throughout the UTS campus.