VEDERE International nr 2/2021

FOCUS ON CHILDREN’S EYEWEAR

LUNOR DIGITAL DAYS

2

2021

VISION EXPO EAST: INTERVIEW

nr.

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR

SEE TO M O R ROW TO DAY Discover the first 3D tailored eyewear customized around the facial features, offering ultimate vision and comfort.

Accuracy, efficiency, eco-friendliness and differentiation.

For you and your customers.

The future of eyewear is here.

Learn more at Yuniku.com

THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR

Fashion Trends Industry New Products

SUMMARY 3

EDITORIAL 5

FOCUS ON KIDS

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LUNOR DIGITAL DAYS

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FOOD AND VISION

30

INTERVIEW VISION EXPO 2021

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SHOWCASE 36

NEWS 39

FAIRS & EVENTS

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VISION EXPO EAST: INTERVIEW LUNOR DIGITAL DAYS

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2021

Publishing Director: Isabella Morpurgo

FOCUS ON CHILDREN’S EYEWEAR

nr.

VEDERE International 02 2021

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

Marketing & Economy

FILTERING SYSTEMS

Don’t wait for the next crisis…

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BLUNAVA srl Via Campocroce, 14 30037 Scorzè (Ve) info@blunava.com – www.blunava. com Ph. +39 041 8877833

DIGITAL? YES, THANK YOU. BUT LET’S LEARN HOW TO USE IT.

Isabella Morpurgo Publisher VEDERE International isabellamorpurgo@vedere.it

For over a year now, we have been talking about nothing but the pandemic, especially its negative aspects. And yet, this difficult moment in history has forced us to review our modus operandi, convincing us to make choices that we might not have made so quickly and decisively.

As far as we are concerned, the decision to switch to the digital version of the magazines was already considered and made a few years ago, and since then we have been constantly monitoring the reaction of our readers to “calibrate the shot”. The increase in the use of digital in all its forms that the pandemic has forced upon us has certainly had a positive impact on the attention paid to our magazines. We have seen a marked increase in the number of people reading them online over the last year and I am proud of the average 25% opening of the link to the magazines in each newsletter and the average reading time which is now over 4 minutes.

However, there is always one question that plagues me on this subject.

We only send optical and eyewear magazines to professionals operating in this field. We try to keep our databases as upto-date as possible through diligent research and checking.

In compliance with the Privacy Policy, we always try to have the consent of the recipients of the magazines on their e-mail. However, this is an arduous task because, although the protection of one’s personal data is a right, the majority of people do not pay attention to this issue and, even if they are interested in the magazines, forget to give their declared consent to receive them. Having said that, if you are an optician, a manufacturer, a distributor, a designer of spectacles, lenses or components and you receive a trade magazine about them, you have two alternatives: read the publication in question or, if you are not interested (for a thousand reasons that concern only you), unsubscribe from the database. This is your right and will be respected.

Why do some people report reception as Spam? We are talking about a very small percentage that does not cause us any problems, 5 or 6 cases out of more than 20,000 emails that receive our newsletters. It is the reason behind this action that I am interested in understanding. Do they realise that online ‘reputation’ is an important thing? That doing so could discredit serious and professional work? It is true that many people click without really knowing what they are doing. It has happened to me several times to hear people say “I don’t receive your magazine”, check and find out that they had chosen to unsubscribe some time before and don’t know or remember having done so.

I therefore hope that the increased use and, consequently, the increased knowledge of the pros and cons of the marvellous tool that is ‘digital’ will also lead to an increased awareness of the responsibilities that our ‘clicks’ can have, in order to take full advantage of the universe of possibilities that have opened up before us.

FOCUS ON KIDS

Not for adults... or almost OPTIKID, founded in Rome in 2004, is the first optical centre in Italy exclusively dedicated to children.

Optikid is also a centre specialising in paediatric contactology, low vision and orthoptics.

In order to understand the reasons behind this choice, we asked Stefano Bernabei, founder of this unique shop together with Francesca Benedetti, a few questions

How did you come up with this idea?

Thirty-four years ago, I walked into the historic shop of my father, who was also a child of art. Ours is what you might call a dynasty of opticians, a story born in the late 1800s. My work as a scriptwriter and my law studies seemed to take me in a different direction. I also had an optician’s diploma, but basically to keep my father happy.

Then, responding to a genetic call, I ended up falling in love with this job. My father’s shop was very traditional: not just eyewear and contact lenses but also cameras, barometers, telescopes, microscopes and even batteries... almost an emporium. I began to think of the optical shop as a cake where each slice was a sector and that each of those slices could be replaced or become an autonomous mono-thematic or mono-target (which are not synonymous) shop. This is how the idea of specialisation came about.

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Why specialise in children?

When I started working with my father, I took care of the children, both because of my young age (then) and because it was a useful activity to gain experience. I realised that the children were almost always disorientated, they didn’t want to go into an environment that was clearly not suitable for them: they suffered from the glasses as a prosthesis and almost always had a negative experience in buying them.

The idea of having a children’s shop came from the awareness that we MUST have an optical shop for children. How is it that children can buy shoes or clothing or even accessories in children’s shops and glasses can’t? Then the opportunity simply arrived. We had always said with Francesca Benedetti, my life partner with whom I have never made a secret of my dream of a children’s optical shop: “If one day that shop with the wooden columns ever became available...”. We had always liked that shop, even though it was small (40 square metres), it had a magic atmosphere, underlined by some particular stencils that we knew came from the masters of Cinecittà and represented a train station from the end of the 19th century. Our “journey” could only start from there.

So, in the end it was easy?

Making it happen was not easy at all. Being the first is never easy. Suffice it to say that the displays available at that time were not designed for children’s eyewear, which is why in the shops, before then, the eyewear for children was stored in drawers. Luckily Francesca comes from the world of architecture, so it seemed natural to me to ask her if she would like to try her hand at our main challenge: we were creating something new, pioneering; the shop would never look like a classic shop, perhaps a little more colourful, with a TV corner or a small table for drawing. Francesca designed, and patented, all the displays to accommodate and support frames from size 33 to 50. Moreover, as a former spectacle-wearing child, Francesca was well aware of the discomforts and fears a child has when he or she gets his or her first pair of glasses. She designed a space where the children could have a positive experience and where everything was up to their standards to put them at ease, without forgetting their parents who had to find the necessary professionalism and also perceive the advantages in terms of choice of solutions. The mission was clear: to make children happy wearers of glasses.

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FOCUS ON KIDS How did you get through these 17 years?

First of all, the collaboration between Francesca and me immediately became a real partnership. We’ve been through a lot together and the union has been a strength. The early days were the hardest.

For example, the first frame order was a disaster.

I had bought thinking only about what children would like because I didn’t yet understand the complexity of this aspect, and furthermore the range of frames was very limited. The leading company had the largest number of cartoon brands, and they made the same mistake as I did: they saw the child as the end buyer and the cartoon as a shortcut to the child. I had thought in the traditional way of running an optical shop but we had entered a new world and we had to think in a new way.

We certainly intercepted a strong demand but the product offer was not as strong, it was a neglected market, marginal, but very, very promising.

The professional challenges that rained down on us, as a result of our choice to specialise, required products and solutions that often did not even exist, but at the same time brought us into daily contact with the essence of our profession: RESPONSIBILITY. We are not just frame sellers, we have to provide the solution to an unavoidable problem linked to a child’s visual health, a solution that will affect his perception, his well-being and therefore his development as a person.

By following the principle of responsibility, we have started to make very few mistakes. Responsibility means first and foremost ongoing training in all the many aspects of this work, including psychological and pedagogical ones. If we succeed in transmitting this value, we can make our end customer, the parent, understand our professionalism in the best possible way. Responsibility also means becoming a player in the supply engine, making ourselves the bearers of the particular requests of an ever-growing demand for products for the specific needs of this particular market segment. A natural outcome has been to initiate various collaboration and consultancy projects with companies in the sector, from frames to ophthalmics, drawing on the wealth of data and knowledge we have accumulated. In the end, we have speeded up the matching of supply and demand, and in many cases have made it possible to finalise investments, limiting the waste of resources.

Is this the way the collaboration with Ital-Lenti started?

Yes, of course, we always had a clear understanding that both children and parents needed something more than the traditional ophthalmic offer with few solutions and focused more on materials and treatments than on specific geometries.

We are proud to say that we inspired and collaborated on the world’s first children’s price list..

A catalogue where all lenses have been designed from scratch specifically for children, taking into account their gaze position and prevalent activities. Today we have an organic, user-friendly catalogue, also designed to be presented to ophthalmologists.

In addition, we have also extended our consultancy activities to fellow opticians who are interested in embracing our vision, to follow a similar path.

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Is Optikid - the optical shop for children - a mature creature today?

Whoever chooses to deal with this segment must be aware that the changes here are continuous and sudden. The children of 17 years ago and those who walk through the doors of our shop today (which has since changed location and grown quite a bit) seem to belong to a completely different generation, as do their parents. The speed of change in this sector is crucial, partly due to the fact that the optical sector has an incredible gap to make up compared to other sectors specialising in children, but also because of the acceleration in technical and medical progress and, above all, because the group of people asking for specific products, in this case parents, is the consumer target that most changes its consumption styles. Being quick means intercepting demand in time, following its changes and avoiding dispersion of resources, which in this sector with low margins makes all the difference.

Would you do Optikid again after 17 years?

Absolutely. Optikid is our baby and it makes us happy. Besides, working with children is tiring but beautiful, never the same. Every day Francesca and I, together with our invaluable staff, find ourselves thinking of something new and Optikid always gives us new energy and great professional and human satisfaction.

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FOCUS ON KIDS

Minima Hybrid Junior The collection that follows children’s morphology and evolution step by step

Faithful to the Minima spirit, the junior frames have found their own place in the already well-established Minima eyewear collection.

Thus, each Junior model has its own style to meet the needs of a large variety of faces and desires, while harmoniously combining the founding values of the brand: lightness, flexibility and robustness.... for the kids’s comfort.

With its latest Hybrid Junior model, Minima has once again confirmed its expertise in the children’s eyewear market (rewarded with a Silmo d’Or in 2015) and is technically able to meet the ergonomic and comfort expectations of the youngest.

The lack of hinges ensures that the temples are very flexible, while the choice of materials provides optimum safety and comfort (beta titanium for the double temples and acetate for the front.

The temples are also adjustable to ensure a good fit. Particular attention has also been given to the shape development - both trendy and morphological - and the bridges’ heights.

This is a unique product in this segment and is tailor-made, thus guaranteeing stability and well-being for our young wearers.

Inspired by the Adult collection, this kids’ version is at the same time modern, funny and colorful by dressing up in adorable and delicate color combinations.... A good news for the 2-8 years old!

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FOCUS ON KIDS

Eyewear for a better quality of life Children’s eyewear must be cool in more ways than one, but before that there are several things that parents need to know

When children need glasses, it is often difficult for the child to discover the problem for himself. If the child has been born with defects of vision, the child doesn’t know any different.

Young children, who are still learning to speak, are therefore unable to say whether or not they have problems with their vision.

As defects of vision and not having glasses when necessary can have major implications for a child’s development, learning and wellbeing, it is important to discover eyesight problems as early as possible. Often, kindergarten staff and teachers are very good at spotting behaviour that could be the result of a defect of vision – as are parents, of course, because they spend so much time with their children.

The signals There are several signals which a parent should be aware of. Be aware of whether your child often has headaches or pains in their eyes, squints in general or squints when they are tired, shuts or covers one eye, fumbles a lot, has varying eyesight, likes sitting very close to the TV or reads with the book right up close to their face, blinks often, bumps into objects or has poor concentration for their age. If you observe one or more of these signals, you should contact an ophthalmologist.

The big decision -When choosing glasses for children, it is important to consider the same criteria as when choosing glasses for yourself, but remember to involve your child; this will ensure that he is happier with his glasses and takes greater responsibility for them. Of course, the glasses must be smart, but it is more important that they feel comfortable and sit securely.

Therefore, choose eyewear which is durable and flexible, and then you will be spared extra visits to the opticians to have the frames adjusted. Glasses must stand up to being

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mod 9593A

used and must not restrict the child’s freedom more than absolutely necessary; therefore, it should be possible to adjust them with nose pads which can be adapted to the individual child’s nose while ensuring that the frame sits correctly.

Eyewear for children should be made of hypoallergenic materials such as titanium.

LINDBERG frames are extremely light and flexible, making them unbelievably comfortable to wear. They also come in countless colours and shapes to suit any child’s face, and precisely because titanium can be used to make very durable yet thin frames and temples.

FOCUS ON KIDS

stileItaliano Eyewear Quality and Made in Italy for young people too The stileItaliano eyewear collection, from the Italian company Stiloptic, was created to satisfy the desires of even the youngest and most demanding audience: children & teenagers.

When it comes to create a product intended for very young people, no compromises are accepted, using only quality materials such as Mazzucchelli acetate and the craftsmanship of the best laboratories in the Veneto region.

No detail is forgotten or underestimated.

With Spring 2021, stileItaliano is refreshing its range with the introduction of new models in acetate and metal. The new top lines entirely dedicated to children are Tutti Frutti and Zoo, two fun collections with personalised nuances. Perfectly ergonomic with a round shape, maximum flexibility and strength thanks to Flex hinges with an anti-roll system designed for a comfortable and resistant fit.

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Coll. Tutti Frutti

The trimming on the right temple, overlaid with coloured lacquer, and the gluing on the end of the left temple give a touch of colour and freshness thanks to a surprisingly precise technology.

The coloured detail that evokes the name of the collection itself defines the creativity of these models.

Two collections that reflect the personality of today’s child: creative and reactive in the constant search for stimuli. stileItaliano has always accompanied children towards the world of adults, offering both prescription glasses and sunglasses with certified Zeiss lenses, in shapes and colours that are always up-to-date.

Cébé Light Junior Protected children and relaxed parents Fit and stability are essential for a sports brand like Cébé, which offers a range of Junior sunglasses featuring the best technologies. AntiUV and anti-blue light lenses, combined with frames featuring Symbio-Tech, an exclusive Cébé technology used in adult sports models to offer maximum stability. Thanks to Symbio Tech, the sunglasses have a third point of support on the head, making them very resistant to jumps and falls!

The importance of comfort

Because children’s eyes are very sensitive to these types of rays, Cébé has created Blue Light lenses for its Junior collection. A category 3 lens that protects against UV rays and blue light, offering a perfect and natural perception of the environment, unlike some category 4 lenses. Thanks to the pigments inserted in the lens, the blue light technology protects against visual damage and eye fatigue, offering a better perception of colours and depths without the risk of aging.

Colour protection

Alea, Mio, Oreste and Flora are the four new Junior 2021 models from Cébé. Equipped with Blue Light lenses and anti-scratch treatment, they offer protection, durability and style for various age groups from 1 to 5 years old.

In children’s sunglasses, comfort, both physical and visual, is essential. While an adult may be convinced to wear spectacles out of necessity, with a child there is no room for error.

For this reason, Cébé has also tried to make wearing glasses a pleasure through the use of soft, rubberized materials for the little ones, with colour combinations reminiscent of the world of playing.

Children’s eyes take years to develop and are extremely sensitive to sunlight. Therefore, proper protection from UV and blue light is important.

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FOCUS ON KIDS

BOLON Eyewear KIDS Collection The Kids BOLON Eyewear collection offers sunglasses and optical frames that are loyal to the brand’s signature style and glamour and designed for children between the ages of 8 and 12.

The quality of the materials used guarantees

BD3002B30

BK7006B90

lightness, a comfortable fit and protection for sensitive eyes, such as those of the little ones.

In line with the mini-me fashion trend, BOLON Eyewear KIDS models are miniature versions of the adult sun and optical collections.

The BK7006 sunglasses feature a classic round metal shape that is both light and comfortable and are available in two colours: silver-coloured frames and light blue gradient lenses, and rose gold-coloured metal frames and smoky lenses.

Gracefulness and elegance characterize the total pink version of BD3002B30, the optical model in pink acetate and rose gold metal temples.

Active Frames grows with the child In collaboration with paediatric ophthalmologists, Active Frames was created: the Centro Style brand dedicated to the visual wellbeing of children from birth to adolescence, comprising 6 collections.

Active Soft and One - designed by creating a groove that can accommodate high power lenses, without protrusions, without deforming the meniscus and preventing them from dropping out in case of shocks.

Active Spring - for pre-schoolers, optimises the comfort of the fit thanks to the use of wrap-around temples made of double injection and the anatomical bridge.

Active Colours - dedicated to the needs of school age children and available in many shapes and colours.

Active Memory - guarantees maximum impact resistance.

Active Sport - maximum fit and comfort during play.

All collections are certified and comply with EU regulations. To ensure that the correct optical centre is maintained in all situations of use, a wide range of accessories compatible with all models has been developed.

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De Rigo Kids De Rigo offers the SSJ684 cat-eye model made of Ultem, a light and flexible material.

The matching magnetic clip-on is with polarising lenses. Also available in the women’s version for a perfect #minime look.

Chick: for your Kids only Chick’s children’s collections are designed for carefree, jumping and happy children.

In addition to acetate and metal, the frames are made of TR90, which retains its shape even when subjected to impact and traction, is extremely light and does not cause allergies when in contact with the skin. Each frame is always fitted with a 180° flex hinge. The temples can be shortened in length.

There is a choice of 30 models in sizes 37 to 50. The range of colours is such that there are between 6 and 14 different colours per model.

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FOCUS ON KIDS

Perfect fit with Smart SMART is the line designed and made in Italy

by Comoframe Srl with the dual aim of providing a perfect fit and a fashionable look: the ‘fashion’ colours of the acetate are combined with those of the temples with extreme refinement, to guarantee everyone the right frame to suit their personality while complying with safety requirements. The SMARTs ensure

exceptional fit and centring of the frame without the use of metal parts.

This combination of design, materials and technology translates into Comoframe’s idea of Made in Italy, where traditional Italian craftsmanship moves into the future embracing the principles of protection, well-being and freedom of movement for children.

Diesel Eyewear Kids The new Diesel Eyewear collection for the little ones offers sunglasses and optical frames that follow the same thread as the adult eyewear offer. An irreverent spirit and a captivating mood for new easy-to-wear frames designed for children aged 8 to 12.

The classic square shapes, more masculine, are flanked by pilot and more feminine cat eye frames, in vibrant lime fluorescent or fuchsia colours that are also available in more classic shades such as black or blue to satisfy the tastes of even the youngest children.

Vintage look for the DL0359 model with its pilot shape made of metal that stands out for its lively colour combinations. The thin temples are embellished with the iconic logo and acetate tips on which the metal motif, the collection’s fil rouge, can be seen.

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Fielmann presents Benni, the sheep with glasses

Benni’s story begins on a 2,000-hectare site in Schleswig-Holstein, Germany, where Günther Fielmann runs three organic farms and raises ancient and endangered breeds of animals.

Fielmann saved the Carinthian spectacled sheep (Brillenschaf), one of Europe’s oldest breeds of sheep, from extinction and has the world’s largest flock.

This is the animal that inspired Fielmann to create the main character of the book “Benni Brillenschaf and the forest post”, in which

children playfully discover how to find the right glasses, just as the sheep does in order to successfully face its adventure.

Fielmann has also dedicated a collection of glasses to Benni, consisting of 2 models with the image of Benni, in various colours, on the temples, a soft toy made in partnership with Steiff, a colouring book and other accessories dedicated to the Fielmann mascot.

INVU for babies and toddlers Children between the ages of 2 months and 2 years have especially sensitive eyes which need protection. At this stage, children also tend to explore their world by putting things into their mouths’. With this in mind, INVU developed a special collection for this target group. The INVU Baby and Toddler collection uses only the softest and most flexible materials for the perfect fit and the glasses are engineered without using any lose metal parts or screws for maximum safety. Thanks to the clever design of the temple tips, parents have

the option to attach an anti-allergic silicon headband for a secure and safe fit that keeps the sunglasses comfortably in place. All INVU sunglasses for infants and toddlers are equipped with Swiss Eyewear Group’s proprietary ultra polarized lens. The lens offers 100% UV protection up to 400 nm, 99.9% glare protection and is virtually unbreakable due to the multilayer lens construction.

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FOCUS ON KIDS

Izipizi and Bonpoint together again Building on the success of their previous collaborations, the two French brands Izipizi and Bonpoint are working together again to offer a collection that celebrates the joys of childhood and the pleasure of being with the family.

There are many new colourful models designed for all children, from 0 to 10 years old.

For the little ones, the yellow frame and brown gold mirrored lenses of the Bouton d’Or model will light up their smiling faces (available in three sizes: Baby, Kids and Kids+, from newborn to 5 years).

Older children will have two new and fun colours for them. The first, Écailles bleutées, with its camouflage theme and its grey mirrored yellow lenses, accompanies budding young

Fashion for the younger generation

Bouton d’Or

Écailles bleutées

explorers in the #D model, a timeless round shape by IZIPIZI. The other, the vibrant Corail pailleté with grey mirrored pink lenses, comes in the iconic #G round shape.

The Kid

SNOB Milano also thinks about kids with the Ninin and Teen models, prescription eyewear with magnetic clip-on sun lenses from ZEISS Sunlens to guarantee maximum quality and protection.

In the Sun’s Good collection we find The Kid, a sunglass model with side hood that plays with a wide variety of fun colours.

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The Kids by GUESS sense of style

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Inspired by the Guess adult eyewear collections, the Kids collection has styles to suit all tastes. From girly, playful cat-eye shapes for little girls to eye-catching, trendy two-tone looks with classic rectangular lenses for kids. The new eyewear is designed to perfectly fit the faces of little ones, while the more versatile models are ideal for keeping up with the lively Guess kids who are always on the move.

Playful feeling for the GU9209 sunglasses. The rounded metal front is embellished with heart details and the Guess logo on the metal temples.

GU9205 is a rounded, easy-to-wear model in acetate for boys with the Guess logo on the side of the temples and spring hinges. Wide selection of two-tone colours.

photo credits: @danigeddesphotography

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Las Estrellas Limited Edition ZooBug, the London-based children’s eyewear specialist founded by Dr Julie Diem Le in 2006, presents the Kate Hill x Zoobug Las Estrellas Limited Edition, created for children aged 5 to 11.

Merging ZooBug’s inimitable eyewear expertise and contemporary design focus with stylist Kate Hill’s fashion-savvy details, the new sunglasses collection features three models - Marviosa, Lola and Glo with glitter effects, delicate perforated details and trendy crystal finishes.

These sunglasses are presented in new images by British fashion photographer Dani Geddes. Among the models featured wearing ZooBug are highly talented up-and-coming stars, 11-year-old singer/songwriter Freya Skye and model, actress and mini influencer Breeze Lafferty. mod GLO

Freya Skye in Marviosa

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FOCUS ON KIDS

Fun at any age From 0 to 80 years old, Saraghina accompanies its fans at every stage of their lives.

We find the iconic model of the brand declined for children, created to bring the joy of the Italian Romagna Riviera even on younger faces.

The 506 LTPG version features an orange front and blue temples. The 507 LTPG version has a fuchsia front with green temples.

Glasses as active as children Trevi Coliseum’s Clark Kids frames are designed to perfectly match the physiognomy of children and their activities.

Durable and practical, but also comfortable, fun and colourful, Clark Kids frames don’t weigh on the nose, don’t hurt behind the ears and don’t strain even when worn all day. The P189 models have a flexible frame and terminals for

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maximum stability, perfect for school.

The Clark collection also offers solutions for slightly older children.

The new “Teen” K1216 and K1217 frames are perfect for all teens facing the tough task of growing up.

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Julbo Kids & Teenager proposals Julbo glasses to protect the delicate eyes of babies. Loop S, is light, comfortable and impact resistant and is fitted with Spectron category 4 polycarbonate lenses (mineral lenses would be dangerous if broken) which perfectly filter out the sun’s harmful rays. It features a reversible frame and a new decorated and adjustable headband that allows the frame to fit perfectly on the baby’s face.

Style and protection for the little ones: Julbo’s Nollie model is designed for children aged 4 to 8 years with a wrap-around shape and coverage. With moulded and grippy temples to fit the face perfectly, and Spectron lenses in category 3 polycarbonate. mod Nollie

An ergonomic and ultra-flexible collection The Life Italia Kids collection, produced and distributed by World Optik, is 100% Made in Italy and produced using materials free from chemical and toxic residues, an essential requirement for being worn by very young children who can put the glasses in their mouths.

The temples are very strong and flexible and feature the company’s in-house designed ‘Multi-Flex’ hinge, which has the ability to flex 270° and return to its original position, offering unparalleled flexibility and increased durability through the use of medical rubber. The result is safe and functional eyewear that requires less replacement of broken temples.

The collection offers a range of sizes from 41 to 52 and is therefore aimed at children from 3 years old to teenagers.

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FOCUS ON KIDS

UV protection, first and foremost

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Polaroid Kids offers UV protection and polarised lenses, even for little ones. All models are made of acetate and guarantee maximum comfort and resistance to shocks and scratches.

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Kids & Teens

by JFRey

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Jean-François Rey does not forget children in his creativity and in the Kids and Teens collection we find the love for the exploration of shapes and the bold colour combinations that characterise the adult collections. The proposals are for both prescription eyewear and sunglasses and for children aged 6 to 12.

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Lunor Digital Days

Lunor Classic

Let’s discover the Luniverse

The Fux family

Social distancing that has been imposed in recent months gave to some companies the impetus for breaking new and innovative ground in communications.

Lunor is among them and has conceived the Digital Days when international opinion leaders and industry insiders were digitally beamed into the “Luniverse”.

VEDERE was also invited to participate, and we were able to verify the great professionalism and high technological level of the event.

The 30th anniversary year at Lunor started with an exclusive online event directly from the headquarters in the Northern Black Forest.

Lunor’s CEO, the design team, and the manager of the LUMAG manufacture took

part. The marketing/PR team led through the current new spectacles in 2021.

“With this event, we created a completely new opportunity to stay in touch with our partners from the industry. It has been important to us to really offer our guests additional value and entertainment, which we succeeded in in individual talks on a very personal level despite the large number of participants,” summarizes Lunor CEO Michael Fux.

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Lunor Digital Days Let’s discover the Luniverse

Lunor in all its facets Founded in 1991, Lunor AG stands for durability and understatement. Valued for its clean and timeless design, the brand has always been convincing with highest quality standards and production “made in Germany”.

The regional manufacturing eventually manifested itself in 2019 in the foundation of an own manufacture. Not far from the company headquarters, LUMAG (Lunor Manufaktur Gesellschaft) stands for best craftsmanship and sustainable economic activity in its own company. That sustainability is part of Lunor’s standard is reflected in the main building in Bad Liebenzell; because it is not just architecturally a masterpiece, but also to the greatest possible extent self-sufficient.

B 1 Horn

New line, new material In 2021, the Black-Forest spectacles manufacture not only celebrates its company anniversary but also uses the natural material horn in the Lunor B1 Horn line for the first time. The B1 gets its characteristic Lunor look from the original Lunor double rivet hinge.

The frame is available in the Black Havana, Havana Spotted, and Crystal colors.

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The Lunor A13 – Contrasts and contours Clear colors and surfaces – this is what Lunor relies on in the design of the new A13 line. The frames made of highly polished acetate consist of a two-layer acetate sheet, where deep black meets another color. The black acetate sheet is precisely removed by hand so that the individual layers appear embossed and the fine color contrast shows to advantage – puristic spectacle design in a new dimension.

The Lunor A5 – Nature’s play of colors The new colors of the acetate collection A5 Apricot, Rose, Blackberry, Blackforest Green - have been inspired by the colours of Nature.

The A12 – Avant-garde extravagance The A12 line captivates with its shape inspired by the Roaring Twenties and translated into timeless Lunor design. It is extended by four

A 12

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Lunor Digital Days Let’s discover the Luniverse Lunor Classic

new shapes now. An octagonal frame with striking edges, a crown-panto shape with self-confident rim around the brows, and a stylish anatomic design as well as a small panto silhouette ensure new variety in the collection.

The Lunor Classic – An icon The Lunor Classic is still trending this year. In the early nineties, Lunor had launched the first frame of the line that has since then become a design icon – also thanks to its most famous wearer: Steve Jobs relied on the frame both simple and brilliant for 14 years. This timeless classic is manufactured at LUMAG. The Lunor M5 – A new interpretation of a success story Also in its new edition, the M5 is a timeless frame that scores with highest wearing comfort and practicality. At LUMAG, the two new shapes of the Collection 2021 are entirely “made in Germany”. The new interpretation of the Lunor V classic combines a reduced design and filigree elaborateness. The light stainless-steel frame with adjustable temples is highly flexible, making an even more precise working-out of the spectacle shape possible.

A5

M5

Lunor Digital Days - Sophie and Micheal Fux

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FOOD AND VISION

Nutrition and visual well-being:

Seven foods, suitable even for vegans, that can help improve visual well-being.

Edited by Manlio Valli Nowadays, more and more people pay special attention to food and its proper intake as a contribution to a better state of physical well-being. It is essential that the body takes in all the necessary nutrients.

When adopting a particular diet, this aspect can be quite challenging. For example, adequately protecting your eyesight during a vegan diet can be a difficult mission. In fact, the body needs several vitamins and nutrients to keep the eyes healthy. That is why it is essential, even on a vegan diet, to consume foods that benefit your eyesight.

To help you find the foods that will supercharge a healthy diet and keep your eyes in top condition, expert optometrist, Roshni Patel, BSc (Hons) MCOptom, at Lenstore has outlined 7 important ingredients.

1 Carrots

Despite popular belief, carrots aren’t quite as good as night vision goggles for seeing in the dark.

But they are filled with beta carotene, which the body converts to vitamin A, and as a result can help to protect your night vision. Carrots are also filled with lutein , known for preventing agerelated macular degeneration and providing other eye health benefits.

Lutein is also found in the eye itself, in the macula and the retina, and it’s thought that it might help to filter out UV light and protect your vision.2

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Citrus Fruits

Citrus fruits like oranges, lemons, and limes are packed with vitamin C, an antioxidant that is used to fight radical damage and the breakdown of healthy cells in our bodies. That means it can help slow the onset of the effects of ageing, including age-related macular degeneration that can result in blurred and distorted vision.3 Oranges are especially good because they contain beta carotene. While beta carotene is partly responsible for the colour of oranges, it also turns into vitamin A once it is consumed.

3 Sweet Potatoes

While normal potatoes are often found in a wide range of meals - mashed up, fried, roasted, or boiled - a healthier option for your eyes is sweet potato.

Sweet potatoes, like many orange-coloured fruits and vegetables, are rich in beta carotene, which helps protect eye tissues against sun damage and ageing.4 Both types of potato can fit into a healthy diet, as they’re full of antioxidants and fibre, but while white potatoes are rich in potassium, sweet potatoes offer more vitamin A.

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4 Leafy Greens Dark, leafy greens like spinach, kale, and broccoli are packed with lutein and zeaxanthin, two antioxidants that are stored in the macula, the central area of the retina.

The macula helps block out damaging light from the sun - and both lutein and zeaxanthin contribute to this shield, as well as supporting your ability to detect contrast. Because they’re antioxidants, they also protect against the effects of ageing.

Lutein and zeaxanthin are soluble in fat, so the best way to eat your greens is in a salad with olive oil as a dressing. 5

5 Pistachios

Like leafy greens, pistachios include lutein and zeaxanthin, which support your eyes against damaging light and help against ageing.

Pistachios also have vitamin E in great amounts, another antioxidant that helps maintain healthy skin and eyes, as well as strengthen your body’s immune system.

Because nuts are high in mono and polyunsaturated fats, they support the absorption of carotenoids. So, as well as being healthy, they’re a great snack to have alongside other foods that benefit your eye health.6

6 Almonds

Almonds are seeds rich in vitamin E and can help prevent conditions including macular degeneration and cataracts.

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However, it is good to know that almonds are very caloric; therefore, it is best not to consume more than two servings per day.7 If you drink almond milk, it is recommended to consume servings of 250ml maximum.8

Tomatoes

Tomatoes - another food that is rich in eye-boosting carotenoids - offer the pigment lycopene, which protects eyes against harmful radiations from the sun, like ultraviolet light.

The same nutrient can also reduce the risk of macular degeneration.8

These are only a few of the foods that can help boost your eye health and keep your vision strong. There are all sorts of delicious foods you can eat without involving animal products, and things like whole grains and beans are great sources of protein and fibre to keep you feeling full.9 Remember to eat a broad diet with a wide variety of fruits and vegetables, as well as ensuring you are getting the right balance of protein, carbohydrates, and fats. In this way, you will support your body’s immune system and keep everything running smoothly.10

References

1 https://www.aoa.org/healthy-eyes/caring-for-your-eyes/diet-and-nutrition 2 https://www.webmd.com/vitamins/ai/ingredientmono-754/lutein 3 https://www.theflamingvegan.com/view-post/3-Vegan-Foods-to-Maintain-Your-Eyesight4 4 https://yoursightmatters.com/sweet-potato-risotto/ 5 https://www.cookinglight.com/eating-smart/nutrition-101/foods-for-eyes 6 https://www.cookinglight.com/eating-smart/nutrition-101/foods-for-eyes 7https://www.healthline.com/health/eye-health/best-foods-for-eyes 8 https://www.bbcgoodfood.com/howto/guide/health-benefits-almond-milk 9 https://themysteriousworld.com/superfoods-for-healthy-eyes/ 10 https://www.onegreenplanet.org/news/benefits-of-replacing-meat-with-whole-grains/

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VEDERE INTERVIEWS

Word to...

Vision Expo The organisers of the US show explain the reasons for their choices and give us some data on the local optical and eyewear market

Our magazine VEDERE International has exhibited directly and continuously at US optical trade shows since 1977. It is important for us to be personally present, at least at Vision Expo East in New York, both to make our publications known and to try to better understand the optics and eyewear market in the United States.

It was therefore a disappointment to learn that Vision Expo East had been moved, obviously due to the Coronavirus epidemic, to Orlando from 2 to 5 June, almost at the same time as the most important world trade fair in the sector, Mido in Milan, which was due to take place from 5 to 7 June.

It would thus not have been possible for us and many European companies to exhibit or visit the fair in Orlando.

We contacted the Vision Expo organizers to find out the reasons for their choice of dates and logistics.

In the meantime, unfortunately, the world situation has taken a further turn for the worse and, as we close this issue of the magazine, it is not possible to travel from Europe to the USA and MIDO announced that next June the event will only take place in its digital version while the “physical” show has been postponed to February 2022.

Below is our interview with Fran Pennella, Vice President, Vision Expo, at Reed Exhibitions and Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council.

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Mitch Barkley

Fran Pennella

Orlando - Orange County Convention Center VEDERE

VEDERE

We were very surprised to know that Vision Expo East will be held almost simultaneously with Mido in Milan. Did you have no alternative?

Was the choice made because you knew in advance that you wouldn’t have exhibitors and visitors from Europe and the rest of the world and that your show would therefore only expect visitors from the USA and neighbouring countries?

Fran Pennella The decision to move the show from May 25-28 in New York City to June 2-5 in Orlando, Florida was based on the current restrictions on large gatherings in New York State and the successful track record of previous events held at the Orange County Convention Center.

Mitch Barkley

The Orange County Convention Center has the exhibit space, regional collaboration and support from elected officials, tourism partners, hotels, theme parks and local business necessary required for hosting a safe event. Many other trade shows representing different industries have found themselves in a similar situation as we did – needing to change locations to a city that could accommodate them safely – and many of these events also are moving to Orlando this spring and summer. Therefore, we had limited date options and had to select the best possible option.

Given its track record of successfully hosting more than 50 inperson events between March 2020 and December 2020, we are confident the right decision is to move the show to the Orange County Convention Center as the new 2021 host site in order to give our customers every opportunity to network and share their new products.

With strict limitations on large gatherings still in place in New York, we needed to find a suitable location that would allow us to provide the exceptional Vision Expo experience that the community needs and deserves.

The health and safety of all attendees was a major part of our decision to move to the Orange County Convention Center.

The OCCC has strict health and safety precautions in place, as well as upholding all CDC recommended precautions, including

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VEDERE INTERVIEWS mandatory mask-wearing and social distancing. Additionally, the OCCC is part of a first of its kind collaboration between Orlando Health and Visit Orlando, which provides convention groups with personalized medical planning and support.

The OCCC was one of the first convention centers in the nation to receive the Global Biorisk Advisory Council’s GBAC STAR™ accreditation, which is designed to help facilities establish a comprehensive system of cleaning, disinfection, and infectious disease prevention, and is widely recognized as the gold standard of safe and prepared venues. The Orlando International Airport holds the same accreditation.

VEDERE It is perhaps too early to know what the situation will be in June in the U.S. and the rest of the world due to the pandemic, but we imagine that you are taking some initiatives and that perhaps the next edition of Vision Expo East will have a double identity, both “physical” and virtual. Can you give us some anticipation?

Fran Pennella Given the realities and restrictions of the COVID-19 pandemic, we’ve adapted quickly over the past year to meet the vision community’s desire to connect and conduct business by offering a comprehensive series of virtual programs. Hosted under the umbrella of Vision Connects, a year-round, industry focused digital platform, Vision Expo has launched several virtual programming series designed for the eyewear and eyecare community to source content, build industry knowledge and facilitate connections.

These efforts will continue in 2021.

Additionally, The Vision Council and Reed Exhibitions are reimagining the Show’s continuing education offerings with the recent launch of VisionEd Direct, a new virtual continuing education platform offering on-demand accredited courses, and plans for a new education area to debut at Vision Expo East 2021.

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Looking ahead to Vision Expo East 2021, we understand that some members of the community may choose not to participate or will be unable to due to travel restrictions. Therefore, we are developing ways for our buyers and sellers to connect virtually, off the show floor.

VEDERE Can you give us some data on the current state of the optical and eyewear industry in the U.S. after the first year of the pandemic?

According to The Vision Council’s Q3 VisionWatch Report: • The vision care market generated $37.46 billion in retail revenues between September 2019 and September 2020, representing a steep decline of 14.2% compared to the previous year.

• The number of consumers making purchases after receiving an eye exam at an independent eyecare provider, also known as the capture rate, has increased by 5% since March 2020 to September 2020.

• About 12.9% of all eyeglass Rx lens and frame unit purchases occurred online during the 12-month ending period September 2020, which equates to 8.57 million pairs of eyeglasses.

• Roughly 8.3 million pairs of plano sunglasses were sold over the internet during the 12-month ending period September 2020, which represents 10.4% of all plano sunglass sold during that period of time.

• After experiencing quarterly declines in frame unit sales earlier this year, frame unit sales increased by 3.5% in the third quarter of 2020 compared to the third quarter of 2019. This increase seems to reflect a change in consumer behavior as consumers were able to follow through with purchases that were postponed during the first and second quarter.

According to The Vision Council’s January 2021 Eyecare Provider Insights Survey, which was fielded to the organization’s

Orlando - Orange County Convention Center

panel of more than 1,700 eyecare providers during the last week of January and asked respondents to provide insight about how business conditions compare to a typical month, pre-pandemic: • Patient volume (exam counts) was still depressed in January: 57% of providers report the number of exams as below normal, consistent with the recent trends of November and December.

• Capture rate continues to be strong: 55% of providers report their capture rate is normal or better than a typical January.

• Telehealth adoption is still growing: 17% of providers said their telehealth use increased from last month.

• Respondents show signs of hope for the future: 45% of owners believe business conditions will get better in 3–6 months.

• Overall, practices are still suffering the effects of the pandemic: 60% of providers report revenue is down compared to a typical January and 30% of owners report a reduction in staff from last month.

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Frank and Lucie are Blue Optimists

A fresh oceanbreeze, your toes in the white sand of a breathtaking beach, the blue sea, are we not all longing for this? For now, we can dream and look at pictures and video’s of such a summertime. With a pair of Frank and Lucie ready readers you will see and look good everywhere, even at home. Especially the excellent bluelight filter will help you keep your eyes healthy and fit. The different blue colors and some greens of the summer collection match with the lovely chains and the soft pouches. There are colors like Majorelle Fountain, Blue Optimist, Sea Shore, Pool Sight, Laguna and Acquamarine, but of course also classics like havanna, black and amber brown. As Frank says “Always with a touch of Character”.

About Frank and Lucie Frank and Lucie Seemore are originally from London.

But now they live outside. Away from the hectic, more back to real life as they call it. They moved into a small town by the sea. With a museum, theater, good restaurants, book shops and cozy terraces, they feel perfectly at ease. Because Frank and Lucie are no longer twenty, but in their heads they are young and enterprising.

Frank is a designer of eyeglasses. For many companies, he invented all kinds of top models, but nobody needs to know that. And now he has made a beautiful collection of reading glasses for his wife Lucie, because Lucie complained about the offer, and not only she, her friends also complained. When Frank was busy, he realized that it is even more fun to design a collection of reading glasses that he can also wear.

The material is very important to Frank; the choice for the rich acetate was therefore made quickly. He drew on his years of experience as a designer for the models. He likes vintage, but never too fussy, always the atmosphere of the past is combined with the technology of tomorrow. Always a touch of Character.

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KOMONO introduces eco-acetate and recycled acetate bio acetate mod Ethan

With its inspired style, surprising color palette and forward-thinking aesthetic, KOMONO has succeeded in pushing limits for over ten years. Founded in 2009 in Belgium by ex-professional snowboarders Anton Janssens and Raf Maes, KOMONO breaks convention and offers a fresh, new proposition.

KOMONO is taking a pioneering role in rendering innovative design not only accessible but also viable on the long term and it is proud to introduce two new ecologically responsible materials in the optical collection, eco-acetate and recycled acetate. These represent a continued step in the commitment to work with materials that have the lowest environmental impact possible.

Eco-acetate is made with a very high percentage of natural components. It is recyclable and partially biodegradable. Recycled acetate on the other hand is made out of acetate leftovers from the current production. These leftovers are melted and dyed with pigment to create a perfect black acetate. This way we can limit the resources we need and do something useful with materials that would otherwise turn to waste.

recycled acetate mod Jeff

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Bolschoi Grace

Timeless style and design

Sun Lite

Back to Basics, the classics are the focus of Silhouette’s sunglasses trends for 2021.

The successful Accent Shades series expands to include some striking new designs and the new Sun Lite and Bolshoi Grace collections offer timeless designs.

Brand new to the Austrian brand’s 2021 collection are the new Sun Lite models, which combine the classic rimmed design with the lightness of Silhouette. These timeless frames in the innovative SPX® + material perfectly adapt to the face and are available in three shapes Soft Rectangle for men, Soft Butterfly for women and the classic unisex Panto. The slim titanium temple allows for unparalleled lightness and comfort.

Accent Shades

The lenses are available in classic shades, mirror versions and also in fresh colour combinations.

The Silhouette Accent Rings, although frameless, have a striking rimmed look thanks to a lightweight coloured ring embracing the lenses. The women’s collection features delicate butterfly-shaped lenses as a novelty, while the men’s collection features classic aviators. Accent Rings are available in various shapes and colours, from timeless to intense tones.

Bolschoi Grace sunglasses covered in 23-carat gold evoke the essence of a refined dancer. The collection pays tribute to the famous Moscow Theatre, renowned for its elegance, classical art, impressive architecture and the famous Bolschoi ballet. They are available with cat and butterfly lenses. Along with the shapes, the colours accentuate the modernity of this design, combining the classic metallic tones of the frames in glossy or matt finishes with the sophisticated colours of the lenses.

Each of these models can be customised at the company’s Lens Lab in Linz, with Silhouette Vision Sensation® graduated sun filters available in a wide palette of colours.

NEWS

The Bolon Eyewear Spring Summer Collection is a hymn to elegance and modernity. Italian design, refinement and attention to detail make each piece of eyewear unique and original. The brand’s glamorous DNA is interpreted by Italian top model Vittoria Ceretti who, with her delicate beauty and charm, perfectly embodies BOLON Eyewear’s ideals of style and elegance.

As of 2013, Bolon Eyewear is part of the Essilor Group’s brand portfolio.

Change of management and new creative direction at CAZAL. Katharina Schlager, CEO and creative director, left the management of op Couture Brillen GmbH on 30 November 2020 and will continue to work for the company as a consultant until the end of March. Allan Rasmussen took over creative responsibility for CAZAL product development in February 2021. Over the past 25 years, Rasmussen has worked as head of design for renowned industry giants, for whom he was successfully responsible for the development of cutting-edge products.

De Rigo and FILA Luxembourg S.àr.l, the global parent company of the FILA brand, announced the renewal of the licensing agreement for the design, production and distribution of FILAbranded prescription frames and sunglasses in EMEA, the Americas, Australia and New Zealand.

The new agreement between the two companies confirms the solidity of the partnership that began in 1996 and continues today with mutual satisfaction. In a complex year such as 2020, FILA Eyewear has in fact recorded 9% growth in global sales, driven in particular by sales results in Europe and the Americas.

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Italia Independent has signed a two-year sponsorship agreement with Enea Bastianini, the young and talented Moto2 World Champion rider, who will move up to the premier MOTO GP class this year, riding a Ducati in the colours of the Esponsorama Racing Team.

The sponsorship agreement will also include the launch of a line of Italia Independent eyewear, whose design is being developed directly

by Lapo Elkann and Enea Bastianini.

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EssilorLuxottica and CooperCompanies have entered into an agreement to create a 50/50 joint venture for the acquisition of SightGlass Vision, a U.S. based life sciences company focused on developing innovative spectacle lenses to reduce the progression of myopia in children.

SightGlass Vision’s technology will complement both companies’ existing solutions, including Essilor’s Stellest lens and CooperVision’s MiSight and Orthokeratology contact lenses.

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Johnson & Johnson Vision a division of Johnson & Johnson Medical Devices Companies, has released the results of its survey on the impact of the COVID-19 pandemic on contact lens wearer behaviour in Western Europe.

The survey, conducted in October 2020 among more than 2,000 contact lens users in Germany, Italy, France, Spain and the Netherlands, found that 71% of consumers who had stopped wearing contact lenses during the lockdown returned to wearing them as frequently as before the pandemic. Interestingly, 20 per cent of participants said they buy more contact lenses now than before the pandemic struck.

22% of respondents had changed their place of purchase, which is reflected in an increase in online buying, although the proportion of users acquired from genuine e-commerce retailers is relatively low (+2%). E-commerce retailers with physical shops acquired slightly more, although again the change is moderate (+4%).

Regarding making appointments with their optician, 48% of respondents said they had already done it since the start of the pandemic and 64% said they had no problem going back. 26% expressed some concern, but said they still intended to go to the optician once they had made an appointment.

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Founded in 1971 in Domegge di Cadore, Italy, Trevi Coliseum celebrates 50 years of activity, an important milestone made possible thanks to the great commitment and extraordinary skills of all those who are and have been part of the company.

A history of experience and expertise in the production and marketing of eyewear and sunglasses under the company’s historic brands: Clark, Coliseum, Cotton Club and Trevi 1971.

A family-run Italian company, Trevi Coliseum has adapted to changing market conditions, anticipating trends and bringing excellent products to the market at the best price. Trevi Coliseum has been able to grow and carry on the challenging task of respecting and preserving tradition while matching the needs of new trends.

Apax Funds has acquired Rodenstock Group from Compass Partners.

Founded in 1877, Rodenstock has been a world leader in prescription lenses for over 140 years. Headquartered in Munich, Germany, Rodenstock employs approximately 4,900 people worldwide and is represented by sales subsidiaries and distribution partners in more than 85 countries.

The transaction is subject to applicable regulatory approvals and is expected to close in mid-2021. Financial terms have not been disclosed.

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Marcolin and Max Mara announced the official launch of their first eyewear collection, the result of the five-year partnership announced last September. A preview of the sunglasses was presented at the Max Mara fashion show in Milan last September.

The worldwide launch of the Max Mara eyewear collection will be supported by a digital campaign on the brand’s social channels starting in April 2021 and created in collaboration with international talents, each of whom will interpret the concept in their own way, creating a narrative video, the true soul of the communication.

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La Martina - a well-known brand deeply rooted in the passion and values of polo and now also present in the lifestyle segment - has signed at the end of 2020 a three-year collaboration with the Italian company Jet Set Group for the production and distribution of its new lifestyle line of eyewear, both sun and prescription. The La Martina eyewear collection debuted at the beginning of the new year, and the premium positioning is aimed at concept shops and specialised retail outlets.

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Prada presents the second chapter of the Prada Linea Rossa Eyewear advertising campaign in collaboration with the ‘new generation’ sailors of the Prada Cup-winning Luna Rossa team.

In the campaign images, the intensity of human determination is translated into a visual projection of the challenge, the subjective point of view of the sailors leading the viewer towards the most awaited goal, the conquest of the America’s Cup.

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Bernard Maitenaz has passed away in Paris at the age of 94. He was the inventor of Varilux progressive lenses, which have helped improve the lives of millions of presbyopes around the world and changed an entire industry. Since 1959, more than 700 million Varilux® lenses have been sold.

His passion for optics, his invaluable contribution and his unwavering faith in the future of the optical industry have made him one of the industry’s most emblematic figures.

Bernard Maitenaz was one of the founders of the Essilor Group in 1972. At the head of the company from 1981 to 1991, he experienced a period of great international growth, which saw Essilor become the world leader in corrective lenses. After his retirement, he continued his commitment to Essilor as Honorary Chairman of the Board of Directors and founding member of the employee shareholder association, Valoptec.

©Essilor Heritage - all rights reserved

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FAIRS & EVENTS

MIDO 2021 - 2022

The event, scheduled from 5 to 7 June 2021, goes digital In-person edition moved forward to February 2022

On March 22, the President of MIDO, Giovanni Vitaloni, met online all the stakeholders of the trade show – exhibitors, buyers, visitors, opticians and journalists – to announce that the situation does not allow MIDO 2021 to go ahead as planned and that from 5 to 7 June the go-to event for the world eyewear industry will move online. The in-person edition of the show is postponed to 2022, from 12 to 14 February.

“It’s now more than a year since the beginning of the pandemic in Italy and regrettably, the public health situation, not only in our country, is still critical – began Vitaloni. The infection rate is still high, and the variants and the problems related to vaccine production and distribution have caused additional difficulties. International travel is currently limited; last October we were optimistic about the coming months but the reality is proving to be very different. Trade shows, at present, are still banned”.

“We have therefore decided – continued the President – not to wait any longer and to make another tough decision, dictated by our sense of responsibility towards exhibitors and visitors, because we believe that MIDO must continue to be an event that stands out on the world stage as unique, aware of its role as the driving force of the economy in this sector. Our main objective is to safeguard the international character of the event and the show itself, to promote and enhance the eyewear industry and to create important business and meeting opportunities”.

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The President’s message reaches the operators loud and clear in such an important sector for the world economy, at a time when there is no alternative but to wait. MIDO is the leading international event in the eyewear sector. The elements underlying its success over the last 50 years are meeting, interaction, networking, sharing and interplaying. But its great asset has always been the presence and participation of its key players, from 160 countries worldwide.

Talking about the next in-person edition in February, Vitaloni stated: “MIDO 2022 will at last be an occasion for sharing the reconstruction, enthusiasm and energy which we are all striving to set in motion in order to revive one of the most important segments of our country’s economy.

We pay close attention to the evolution of the pandemic, constantly monitoring the needs of exhibitors and visitors. Obviously, once it is possible to hold in-person events again, we will not hesitate to do so”.

Lastly, Vitaloni recalled the event scheduled for 5 to 7 June 2021, which the team is working on to create a digital MIDO. In addition to the platform dedicated to exhibitors and buyers, this will also be a great event for the world industry, providing the opportunity to share projects and proposals, reassess the sector, analyze economic and social themes, discuss trends and new developments through highprofile figures and interactive events.

An interesting opportunity to network and digitally meet suppliers

FAIRS & EVENTS

100% Optical Online

100% Optical Online is a two-day virtual event on 23-24 May that will be sponsored by Hoya, Optos, Ocuco and Bausch+Lomb and will offer the opportunity for opticians and optometrists to network and meet suppliers as well as gather essential CET points.

On Sunday 23 May, the entire optical community will come together online to learn and network with suppliers.

Monday 24 May is exclusively designed for eyewear buyers and business owners to meet and make business.

The platform will provide unparalleled networking opportunities via AI powered matchmaking, meeting request scheduling, video calls and instant messaging. A one-day programme will feature editorially led content in partnership with the AOP, CET accredited sessions as well as brand spotlight videos and interviews.

100% Optical Online will be hosted on Swap Card, an advanced digital platform with tools to showcase brands and products, host streamed content and facilitate conversations.

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FAIRS & EVENTS

Dutch Bold show also postponed

Given the current situation in the Netherlands with the prolonged lock-down, the organisers have decided to postpone the tenth edition of Bold to 11 and 12 April 2021.

The hope is that this prolonged lock-down will ensure that coronavirus infections continue to decrease. In addition, more and more people will be vaccinated by then.

SPECS AND THE CITY

Barcelona Specs, scheduled next April, has been postponed to a date to be determined and Copenhagen Specs has been cancelled but the “specs concept” has given birth to a new kind of event: SPECS AND THE CITY - in Copenhagen from April 9 to 11, 2021.

Morten Gammelmark, founder and CEO of copenhagen specs & Barcelona Specs explained: “The difficult and restrictive time with cancelled fairs due to covid-19 should not act as a stop block for the optical business. As we cannot gather large groups of people in the same venue, we must think different. The concept is quite simple: the exhibitor books his/her own hotel in Copenhagen and the visitors will then move around to the different locations set up by the exhibitors at the agreed appointments. In this way we gather the optical business in the same city without gathering large groups of people at the same place”.

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VisionPlus EXPO 2021 will culminate into The Global Eyewear Shopping Festival

FAIRS & EVENTS

A new Eyewear Show in Dubai

Coinciding with the launch of the ambitious Dubai Expo 2020, FourPlus Media (the publisher of VisionPlus Magazine, a trade magazine circulating across India, Middle East and SouthEast Asia) has announced VisionPlus EXPO 2021, an international optical trade fair which aims to attract buyers from over 50 countries in their maiden edition.

With major optical exhibitions internationally being cancelled, this fair gives the global eyewear companies, including regional brands from Europe, America and Asia a chance to regain their lost momentum and connect with new potential buyers.

“Dubai has unique advantages, geographically as well as culturally, to bridge the gap for buyers to procure global, international brands as well as to connect them with OEM manufacturers from Asia and the rest of the world. We’re confident that VisionPlus EXPO, Dubai will leave both ends of the optical industry spectrum equally satisfied and give the optical trade a new direction that it deserves”, says Jasbir Bolar, Marketing Director of FourPlus Media.

The fair is slated to culminate into The Global Eyewear Shopping Festival, a two-month long consumer activation to boost eyewear retail in Dubai. The festival will be launched at VisionPlus EXPO 2021 that is scheduled to be held on 26 - 27 - 28 October 2021 at the scenic Festival Arena Exhibition Centre, Dubai.

VEDERE INTERNATIONAL – nr. 2 / 2021

47

The First International Magazine on Optics and Eyewear nr. 2/2021

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• The journal publishes articles and releases from individual authors or firms.

Publishing this material does not involve the journal’s opinion or liability.

THE FIRST INTERNATIONAL MAGAZINE ON OPTICS AND EYEWEAR

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221 Associata a A.N.E.S. Associazione Nazionale

FOCUS ON CHILDREN’S EYEWEAR

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2021

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