VEDERE INTERVIEWS
Word to... Vision Expo The organisers of the US show explain the reasons for their choices and give us some data on the local optical and eyewear market
Our magazine VEDERE International has exhibited directly and continuously at US optical trade shows since 1977. It is important for us to be personally present, at least at Vision Expo East in New York, both to make our publications known and to try to better understand the optics and eyewear market in the United States. It was therefore a disappointment to learn that Vision Expo East had been moved, obviously due to the Coronavirus epidemic, to Orlando from 2 to 5 June, almost at the same time as the most important world trade fair in the sector, Mido in Milan, which was due to take place from 5 to 7 June. It would thus not have been possible for us and many European companies to exhibit or visit the fair in Orlando. We contacted the Vision Expo organizers to find out the reasons for their choice of dates and logistics. In the meantime, unfortunately, the world situation has taken a further turn for the worse and, as we close this issue of the magazine, it is not possible to travel from Europe to the USA and MIDO announced that next June the event will only take place in its digital version while the “physical” show has been postponed to February 2022. Below is our interview with Fran Pennella, Vice President, Vision Expo, at Reed Exhibitions and Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council.
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VEDERE INTERNATIONAL – nr. 2 / 2021
Mitch Barkley
Fran Pennella
