De Rigo stimulates the recovery with some initiatives focused on the territory “Looking at the world with new eyes” is the inspiring philosophy that will guide the initiatives of the De Rigo Group in the coming months and which is the basis of the first projects that the Company has chosen to carry out to demonstrate concrete solidarity with the territory. The safe restart and the construction of a new normality represent a challenge, if possible, even greater than the one we left behind. A condition that forces to look at the world with new eyes and that can only be tackled together, as a team. Aware of this, De Rigo has decided to give a sign and an effective testimony of his commitment to recovery by creating two initiatives, carried out in collaboration with the authorities of the Veneto Region, one of the most affected areas in Italy by the pandemic. The thought immediately went to local health care, so strained by the emergency, and translated into in a donation of 100,000 euros that the Group has chosen to make to ULSS n.1 Dolomiti di Belluno through an agreement with BMR Genomics, a spin-off participated by the University of Padua, specialized in DNA analysis and directed by Prof. Giorgio Valle. Thanks to the contribution of De Rigo, BMR Genomics will carry out the analysis of 2,500 nasopharyngeal swabs for hospital medical staff and, in collaboration with ULSS n.1 Dolomiti, will carry out a study on a hundred or so viral genomes in the Belluno area to compare them with those of other areas in order to evaluate the evolution of the spread of the COVID-19 virus in the territory and any differences with the already known types of coronavirus. De Rigo then conceived a project diffused on the territory. A symbolic thank-you and gratitude gesture to the healthcare staff of the Veneto region who have been at the forefront in these months.
They more than anyone else, after seeing so much pain, deserve to be able to “look at the world with different eyes”. Realized in collaboration with the local healthcare authorities, the initiative aims to reward 10,000 people among COVID-19 medical and paramedical staff of Veneto, giving each one a sunglasses or a prescription frame offered by De Rigo. The Group would like to thank the partner opticians in the Veneto region who have joined the initiative and made this project possible. “It is not only a sign of collective thanks and encouragement for such deserving people, but also a way to encourage the safe recovery of life in towns and villages and visits to shops. We want to contribute to re-establishing human and physical contact with the aim of a progressive return to normal life and work for all of us,” says Barbara De Rigo, Marketing Director House Brands De Rigo. The activity is scheduled from 1 June to 3 July, which coincides with a progressive slowing down of the emergency and a first return to normality for those who have been non-stop on the lane for months. Doctors and nurses can register on the special platform and arrange an appointment at the nearest point of sale, among those who joined the initiative, to choose and collect their De Rigo glasses for free.
VEDERE INTERNATIONAL – May/June 2020
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