The magazine VEDERE (whose name means "to see" in Italian) was born in 1953 and in 1971 became the first international optical trade magazine in the world. Since 2010 there are two versions: VEDERE International and VEDERE Italia that are both diffused worldwide and in Italy in their digital versions.
Visitors to the international optical and eyewear trade fairs can find a large number of hard copies at their disposal.
In 2023 VEDERE turned 70 years old as it was born in 1953.
The MIDO Special Issue unifies the two magazines VEDERE International and VEDERE Italia once a year and therefore has texts in Italian and English. Many hard copies are available at our stand at the MIDO exhibition in Milan - 3/5 February 2024.
In this issue:
- MIDO 2024
- SHOWCASE
- Places to See
- Interviews
- Marketing: Olfactory Branding
- Personally Speaking
- New @ MIDO