Tap&Go | TSANG Yuk Kiu The local competition for online payment services is set to intensify with 13 providers. I want Tap & Go to be the leader of the mobile payment method. It is important to attract new customers’ attention. Therefore, youngsters are my target audience and I would like to increase their awareness of Tap & Go and persuade them to try it out.
BEST FINAL PROJECT
BEST FINAL PROJECT
BEST FINAL PROJECT
Ua | HO Nok Lam Rosany There are three types of people who have to lend loans, namely those who gamble, those who are in financial difficulties and those accident victims. Most of them do not have properties, so the bank won’t lend loans to them. They always feel helpless in difficult times. Through the real life cases of those people, this campaign strengthens the helpful image of UA finance.
The Fisherman Stops To Throw The Net | NG Wing Ki Most of the telecommunication companies always set a one year fixed contract for a mobile phone plan. However, youngsters may feel frustrated when the network quality is out of their control. Since the social media is the first priority of the new age, without quality mobile phone services, it is hard for youngsters to receive the latest online news. This campaign for HKBN promotes its new flexible mobile plan as a new choice for the audience.
Anti-Drug Abuse | TANG Oi Ling My final project is an anti-drug abuse advertising campaign for the Narcotics Division of Security Bureau. To keep the message generic for easy understanding, I have decided to talk about the side effects of hallucination after abusing drugs. Talking about being “played” by the hallucination, I hope this campaign can bring up a threatening effect for the general public. It hopes to stop regular drug takers as well as people from taking drugs for the first time.
Life Less Serious - Chupa Chups | CHEUNG Yuen Ting Jade Chupa Chups, a popular Spanish brand of lollipop, runs advertising campaigns overseas delivering the message of ‘life less serious’. However, most of Hong Kong teenagers think the image of Chupa Chups is childish and are unware of its brand message. On the other hand, there is a trend of stressful lifestyle in Hong Kong.
Healing HeArt | WONG Wing Yee Nowadays students are pushed to get good academic results in Hong Kong society. They need to take smart drugs to increase their attention, and more and more students are stuck in depression. What we need to do is to let students learn about mental health, let them have a place for them to lie down, relax and compose themselves. Therefore, we set the target audience as secondary and tertiary students. We hope to help them cope with the pressure.
A design graduate, TONG Chun Kin Tomy (ADV 2014), who articulated to the PolyU School of Design (Advertising Design), won the 1 st prize of the national award (HONG KONG) in the 2017 Sony World Photography Awards. The Sony World Photography Awards is the largest photo competition in the world. One of the contest's top honors is the National Award and awards will be given to first, second and third place winners. His photo will be displayed in the Sony World Photography Awards & Martin Parr - 2017 Exhibition at Somerset House in London from 21 April - 7 May.
A design graduate, CHOW Yin Tung Same (ADV 2012), who articulated to the PolyU School of Design, won a Young Creative Award held by HK4As - the Association of Accredited Advertising Agencies of Hong Kong. Young Creative Award winners represent and are sponsored by Create Hong Kong (CreateHK) of the Government to participate in the international competition of Young Spikes Advertising Festival at Singapore in midSeptember 2016. This is a valuable opportunity to have international exposure. She had a creative sharing in Adweek 2016 after returning from the festival.
Four current 8C113 design students (ADV), namely TIN Hiu Yan , MAN Wai Ki, YU Ka Po and CHEUNG Yuen Ting, represented HKCC to participate in JCDecaux Transport's MTR advertising - Innovate Festival Creative Contest and were selected to be the finalists in the contest. The Innovate Festival Creative Contest is organized by JCDecaux Transport and invites students of tertiary education to share their creative ideas in the Innovate Festival 2016. They had a valuable opportunity to present their ideas to the professionals in the industry.
A group of design students (ADV) visited Studio King on 19 April 2017 as a subject-related activity about branding.
Advertising Design Student List Year 1 CHAN Cho Yan CHAN Hiu Ching CHAN Hoi Yan CHAN Pei Hang CHAN Sze Wing CHAN Wun Han CHAN Yin Ling CHEUNG Kwan Lung CHOI Sum Yee CHOW Tsz Ching FAN Sze Hang HO Choi Ling HO Pui Yan
Student List Year 2 HO Wing Kan KWOK Kwun Yi LAM Oi Tung LEE Sin Yu LIU Wai Chung LO Chun Kit LUK Yuen Yee MAK Yuen Yi MOK Sze Kwan SIT Sze Man TIN Ka Yi TSANG Hin Chung TSANG Ming Chun
WONG Cheuk Ka Cherry WONG Cheuk Nam WONG Hoi Ying WONG Ka Wai WONG Ling Man WONG Pui Yi WONG Yin Nok YAN Yan YAU Cheuk Man YEUNG Wing Tung YIU Lok Hin YU Lam Ping YUE Wing Ki
CHAN Charmian CHAN Hiu Laam CHAN Joey CHAN Man Ying CHENG Kwan Hung CHENG Pak Wai CHENG Wing Ho CHEUNG Yuen Ting CHIM Wing Hiu CHIU Sze Ying CHOY Tsz Ying Michelle CHU Chung Yin HO Nok Lam
Staff List HUNG Miu Wan KWOK Hoi Ying KWONG Wai Shan LAI Yiu Hay Brian LAM Choi Yuen LAM Kristie Jamie LAU Siu Ying LAU Yee Ching LEE Cheuk Nam LEUNG Hiu Kwan Michelle LEUNG Ho Wai LEUNG Sum Yi Joanna LI Yan
LUN Diwen MAK Lai Yi MAN Wai Ki MOK Yiming NG Ka Ki NG Wing Ki NGAN Kit Ying SIU Ping Kin Ernest TANG Oi Ling TIN Hiu Yan TSANG Tsz Yan TSANG Yuk Kiu WAN Oi Yee
WANG Kam Ying WONG Wing Yee WONG Yat Hei YIM Pui Man YIP Ying Kit Kitty YU Ka Po
CHANG Hoi Wood Howard HUNG Kwong Yin Brian LAM Kwai Ming LAU Ho Wai Justin LEE Kwok Chuen Woody SUN Nim Yan Vera WEN Wai Lan WONG Chung Yu Martin Kacey WONG (visiting scholar) Winnie CHAN (part-time) CHEUNG Ngan Tung (part-time) Francis FUNG (part-time) Anneli GIENCKE (part-time)
Ronnie HUNG (part-time) Martin KONG (part-time) Claus POON (part-time) Belle TANG (part-time) Robert TRAN (part-time) LO Wai Chung Honour (technical officer) HO Tat Li Tony (part-time technical officer)
Titicaca | HUNG Miu Wan Cola Titicaca is a Japanese fashion brand that mainly sells the folk style clothing including skirts, T-shirts, accessories, hats and shoes etc. Moreover, a variety of household goods for example, tea set, bowl and domestic decoration can be found there too. Its shops located all over Japan and also China. My campaign is to promote this brand to the local Hong Kong customers.
2 groups of Design students from Advertising Design and Environment and Interior Design participated as volunteers in the UNESCO HK “Peace and Sustainable Development Goals Youth Programme 2017 Peacemakers Cultural Celebration” on 18 February 2017 at the Hong Kong Science Park. Being one of the flagship projects of UNESCO, this international event provided a platform for intercultural dialogues and cultural discovery to engender harmony and mutual understanding.
deTour is an important concurrent event of the Business of Design Week (Bodw), organized by PMQ, featuring designs from young and emerging talents. A group of design students joined the deTour 2016 School Tour on 29 November 2016 and learned about how designers can be game changers.
Editorial Design Team CHUNG Tsz Kin Edward, LAU Siu Ying Flora
The Women's Foundation - 我行我塑 | LAU Siu Ying My project is to encourage young girls to break out of the gender stereotype. The client of the campaign is the Women’s Foundation. The Women’s Foundation is the leading catalyst in Hong Kong for collaborative efforts to drive women’s and girls’ advancement. TWF aspires to conduct research and provide community programmes to tackle gender equality.
HKCC Design Year Poster 2017 • Published by PolyU Hong Kong Community College • All right reserved. No part of this publication may be reproduced or used by any means, graphic, electronic or mechanical, including photocopying, recording, or any other interformation storage and retrieval system, without the written permission of the publisher. @2017 PolyU Hong Kong Community College • Printed in Hong Kong • Hong Kong Community College, an affiliate of PolyU, is a non-profit-making company limited by guarantee
FINAL PROJECT 2016/2017 ACHIEVEMENT/ SCHEME-BASED ACTIVITIES
Asahi Super Dry - 辛境界 | MOK Yiming The obejctives of my project are to trigger an emotion in the audience so as to attract them to drink Asahi Super Dry Beer and to strengthen the brand image. My promotion campaign also conveys that drinking beer can be a kind of lifestyle.