MEDICAL SCIENCES
THE HEALTH IMPACT OF NUDGES, INFLUENCE AND COMMUNITY There is enough evidence available now suggesting that beyond meal plans and exercise regimes, there are more factors that impact healthy lifestyle and overall wellbeing of the society – both macro and micro. And there is merit in exploring and evaluating what different influences can help in creating aware and healthier societies. When it comes to behaviour moulding at a community level, there lies an opportunity to leverage nudges and incentives to lead the community to achieve the desired health and wellbeing status. A few of these tactics that have proven to be beneficial and further research is needed in these areas to derive ideal outcomes and impact. Kent Bradley, Chief Health and Nutrition Officer, Herbalife Nutrition
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n our busy world full of easy conveniences, many consumers choose high-sugar, high-fat foods that are low in nutrients. Leading a healthy life is easy to wish for but much harder to attain in an environment with so many unhealthy choices so readily available.
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A SI A N H O S P I T A L & H EA LT HCA R E M A N AGE M E N T
IS S UE - 55, 2022
