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Riding the

retail

wave

Sustainable Fashion Spring/Summer Trends

The Economics of Beauty

Industry reacts to Budget 2017

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani EDITORIAL Associate Editor Sukriti Shahi Features Editor Isha Gakhar Editorial Co-ordinator Rakhi Jerly

as see it!

The months of February and March are crucial for us as we make lifestyle changes to accommodate the changes in weather and financial policies. The salon industry, too, is witnessing a transition as it gears up for the upcoming Spring/ Summer season and phase one of the bridal season. Business processes are being upgraded in the wake of Union Budget 2017. The time is ripe for change and the salon industry is all geared up for it. As brands begin to exercise their brains on what next in 2017, Mintel’s Active Beauty Report gives some interesting indications. It says “…Expecting to see brands playing with temperature and encapsulation to create products that melt into the skin as it heats up, forming a hydrating barrier as it cools”. Innovations abound as beauty brands catch up with customer demands. While sweatproof make-up is becoming passé, recently we did see Tarte cosmetics come up with an entire line under its Athleisure Skincare & Makeup that was described as the ‘yoga pants of skincare’. From extreme sports to products for rigorous outdoor activities and water sports, the scope gets endless for innovation in both product and packaging. Having said that in India, we are preparing for a revolution of sorts as private labeling catches up in salon industry, with professional salon chains, launching their own product lines in skincare, haircare as well as pedi and mani spas. With fashion and beauty trends looking summer-ward and businesses yearning to spread their wings, the dynamics of the Indian beauty industry are all set to change. Stay with us for more insights on what the beauty customer ultimately wants and how the brands/salons are readying themselves to cater to this demand.

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Contributor Meher Castelino Art Designer Paramjeet Kaur Media & Events Sr. Manager (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Beauté Espace Media Pvt Ltd New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4044/45/49 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Kolkata | 3/11, Gorachand Bose Road, Beadon Street, Kolkata - 700006, India. Mobile: +91 9163255919 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net | www.hairdesignertv.in

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Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Royal Press, B-82, Okhla Industrial Area,Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

CONTENTS beauty Preview 44 Red Carpet 48 Preview 50 Bridal Diaries 53 On The Ramp 54 Skincare 58 Launch 60

Beauty Now: The Latest in Skincare & Makeup Styling Beauty Queens Luxury Perfumes Tradition meets Glamour Sustainable Fashion Cheryl’s: For the Perfect Home Care Regime Be a Pro with Proarte

ON THE COVER The Artistic Team at Ulta Beauty: Hair: Aki Hill, Haley Kimble, Doris Sanchez, Feliciano Abad, Rachel Bettis, Brittney Ounanian, Pamela Lynch, Tiffany Cooksey and Samantha Manuzak; Makeup: Samantha Manuzak; Wardrobe: Kara Kiensicki for Colleen McCann Style; Photo: Taggart Winterhalter for Purely Visual

REGULARs News Updates 16

Quick Updates on what’s Happening in the World of Beauty

business Focal Point 62 Interview 66 Industry Launch 69 Interview 70 Event Preview 72

The Economics of Beauty Riding the Retail Wave Salonex Makes a Comeback Wahl India Aims to Reach a Million Barbers Beauty DÜSSELDORF: International Beauty Trade Fair

hair Preview 28 Event 30 Trend 32 Bridal Special 34 Portfolio 36 Portfolio 38 Care 42

Hair Uptodates: Get all the Latest Updates of Hair Industry Turn on the fun Style it like the French The Splendour of a Royal Bride The Flex Collection Style Moderne Special Care for Straightened Hair by Matrix Masterclass 73

Hindi Supplement

GLOBAL NEWS

news now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

P&G introduces unique innovation

P&G’s brands Olay, Old Spice and Ivory have unveiled the latest innovation in the personal cleansing category. It is called DUO as it comes with a dual-sided body cleansing buffer. It combines the cleansing effects of a bar, care of a body wash and the experience of a puff in this brand new concept. Consumers are seeking products that go beyond basic cleansing and provide care. DUO is a solution that reimagines the shower experience. The scrubby side includes over 10,000 microscrubbers that provide a deeper clean than a body wash puff, while the soft side provides a cotton-like feel for gentle cleansing. The result is a deep, refreshing clean and noticeably invigorated, soft skin after every use. DUO is available in the US in Olay, Old Spice and Ivory featuring Olay and Old Spice’s most popular scents with Olay Soothing Orchid & Black Currant Spice Swagger and Pure Sport, and introducing a new scent from Ivory with Refreshing Clean.

Global aromatherapy forecast

Future Market Insights has recently published its study on the global aromatherapy market, projecting the US$ 3.8 billion market to soar at a 7.7% CAGR and reach US$ 8,058.8 million valuation by end of 2026. Over the next decade, awareness regarding healing benefits of aromatherapy is expected to gain momentum. Medical centres providing therapeutic treatments will promote the use of aromatherapy in the treatment of generic ailments such as depression, anxiety, and headaches. Rising preference to aromatherapy will also be instrumented by its effectiveness in boosting cognitive performance, strengthening immunity, reducing pain, improving digestion and increasing blood circulation. A majority of people seeking aromatherapy intend to improve their physical attributes through skin rejuvenation and hair fall control facilitated by this therapy. Consumers opting for aromatherapy in skin and hair care applications have brought in an estimated US$ 837.9 million in global revenues by the end of 2016. These revenues are likely to grow at 8.1% CAGR, closing in on the US$ 2 billion benchmark by the end of 2026.

beauty launchpad india | 02.17

Mary Kay’s Summit

Mary Kay will be hosting its first Women’s Entrepreneurship Summit to mentor and inspire business leaders, which will have experts with backgrounds in sales leadership, fashion, hightechnology, consumer-packaged goods, business services and many more will convene for the inaugural summit designed for women business owners. The Summit is being held at Fairmont Hotel Dallas, USA, in partnership with The Dallas Entrepreneur Center. Keynote speakers for the event include Gloria Mayfield Banks, internationally renowned motivational speaker and number one U.S. ranked Mary Kay Independent Elite Executive National Sales Director, and Ingrid Vanderveldt, a tech entrepreneur, media personality and Founder and Chairman of the global movement Empowering a Billion Women by 2020.

Justine Marjan on board TRESemmé

TRESemmé has roped in celebrity hairstylist and Instagram sensation Justine Marjan to complete its all-women team of stylists. In her role as global ambassador, Justine will be charged with bringing the brand ambition to life and arming women around the world with tips and tools to put their best look forward. “I am thrilled to be partnering with TRESemmé, a brand created by a woman to give women around the world the confidence to put their best look forward,” said Justine Marjan, TRESemmé Global Hairstylist. “Now, more than ever, women need to rally together and I can’t wait to see what magic I can create with the TRESemmé team.” TRESemmé will make its relationship with Justine official at New York Fashion Week, marking its 18th season as the official hair care sponsor. Justine will be joined by some of the industry’s most socially-savvy influencers, including Paulo Alberdi, Marianna Hewitt, Casey Holmes, Amy Lee, Natalia Cabezas and Suzanne Bonaldi to give women around the world exclusive access to top designer shows and tips on how to re-create the hair looks at home.

GLOBAL NEWS

L’Oréal Paris revs up Snapchat

To mark Valentine’s Day and to celebrate its Infallible Paints™ makeup collection, L’Oréal Paris launched a V-Day-themed Snapchat lens. The lens makes it easy for users to send a Valentine to their friends, family and sweethearts alike, conveying messages of love and worth. This marked the brand’s third Snapchat lens, having debuted the first branded beauty lens in June 2016. The lens included the customisable option of addressing a ‘Sweetheart’ or ‘Bestie’. When used, a series of kisses – colored brightly by the new Infallible Paints™ assortment of hues – populates the screen. In addition to the lens, L’Oréal Paris was seen in the Snapchat Valentine’s Day Live Story, debuting four new Infallible Paints™ advertisements.

John Fried ties up with Tinashe

John Frieda Hair Care has launched a new campaign to create a platform for like-minded women to show off their statement-making looks. ‘Hair Talks – Make Your Statement’ is aimed at building a community of empowered and self-assured females who have something to say. Collaborating with iHeartRadio, John Frieda organized a concertat the iHeartRadio Theatre in New York featuring singer, songwriter and producer Tinashe. “I’m so excited to be a part of this campaign,” says Tinashe. “Hair Talks – Make Your Statement really resonates with me because I’m always expressing myself through style — my hair in particular. I love to experiment with different looks, and they all reflect different facets of my personality.” In addition to the concert, Tinashe will also create exclusive content expressing her own personal hair story that will live on John Frieda® Hair Care’s website and social media channels.

Dove Men+Care launches Elements

Dove Men+Care has launched Elements, which is a multiproduct innovation offering the superior care for their skin, underarms and hair expected from Dove Men+Care. The range draws on premium ingredient combinations including minerals and sage, charcoal and clay, and mineral powder and sandalwood. Specifically designed for men, Dove Men+Care Elements is built on the Dove brand’s heritage in cleansing, moisturising and care. “With the Dove Men+Care Elements line, we’ve developed personal care products that are inspired by the power of nature’s elements. They include energizing ingredient combinations that trigger men’s senses and formulations that provide the superior care for their skin and hair consumers expect from Dove Men+Care,” said Nick Soukas, V.P. of Marketing for Dove at Unilever U.S. The Elements range include Body and Face Wash, Body and Face Bar, Antiperspirant and Shampoo and Conditioner.

beauty launchpad india | 02.17

INDIAN NEWS

Unilever’s New Ingredient Transparency Initiative Unilever announced a new transparency initiative to provide people with access to additional ingredient information about its home and personal care products. The initiative goes beyond labelling requirements to provide in-depth product and ingredient information. Launching in the US and Europe, the initiative includes: • Fragrance ingredient disclosure. This year Unilever will start to voluntarily disclose online the fragrance ingredients included in individual products (down to 0.01% of the product formulation) along with details of the scent the fragrance ingredients bring to the product. Unilever aims to complete this by 2018. • A What’s in our Products section on Unilever websites. The new section provides people with access to information beyond the label, such as Unilever’s approach to developing safe products, explanations of ingredient types and answers to common questions. Individual product

information, which will be updated to include the fragrance ingredients, is also provided so that people can look up ingredients and understand their function on the product. • Enhanced fragrance allergen information. In Europe, Unilever products are already labelled with fragrance allergens in line with regulations. In addition, our new voluntary online search tool will be launched to support people with allergies to find suitable products for them. In the US, Unilever will voluntarily expand its labelling of fragrance allergens on pack to cover the full Unilever personal care portfolio. “We are committed to ensuring people have the information they need to choose the right product for them. So that is exactly what we are doing, going the extra mile beyond what is already on the label. We strongly believe that providing this transparency will help build further trust in Unilever and our brands,” said Unilever’s Chief Research and Development Officer, David Blanchard.

NATIO now Available at Shopper Stop - Ambience Mall New Delhi

NATIO, Australia’s natural beauty brand, is available at Shoppers Stop, Ambience Mall, Vasant Kunj (New Delhi) from 4th February, 2017. The brand offers a collection of products for head-to-toe grooming needs. The brand has its presence across SEPHORA stores in Delhi/NCR, Mumbai, Bangalore, Dehradun and across all Shoppers Stop outlets in Chandigarh and now in Delhi. They are ready to expand their reach and cater to the target market by bringing top international cosmetics and skin care brands to India. NATIO aims to bring two more make up brands in the country in 2017 and open 10 more stores across India.

Shahnaz Husain visits Blind School of the Blind Relief Association of Delhi

Shahnaz Husain celebrated New Year in rather compassionate manner with visually impaired students of the Blind School, Blind Relief Association of Delhi, situated at the Lal Bahadur Shastri Marg, New Delhi. She has plans to empower them with her free beauty training courses, for the speech and hearing, as well as the visually challenged. The teachers from the Shahnaz Husain Beauty Academy are specially trained to teach students who are physically challenged. The Shahnaz Husain Group will be training the students in hand-made soap making and the label will mention that it has been made by the visually challenged.

beauty launchpad india | 02.17

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INDIAN NEWS

I Say Organic Store Launch in Gurgaon’s South Point Mall

I Say Organic, a homegrown brand for organic perishable and nonperishable goods, enters Gurgaon with the launch of their first store at South Point Mall, Golf Course Road. Founded in 2011, the brand claims to deliver fresh food directly from the farmers to their customers across Delhi/ NCR. Ashmeet Kapoor, Founder and CEO of the company said, “We are thrilled to launch our store in South Point Mall and make Gurgaon a healthier place. We see immense potential in the city as it’s home to a large number of well educated, environment and health conscious families, with whom organic resonated on many levels. We have already introduced a small range of products under the categories of condiments, spreads, fresh dips, breakfast cereals, snacks and dairy products and plan to expand that even further.”

Aditi Rao Hydari Launches Avon True Makeup Range LIVE on Facebook

Oriflame Celebrates 50 Years with Philanthropic Initiative for Deepalaya

Oriflame recently celebrated 50 years in the global beauty industry with Deepalaya school, New Delhi by initiating a role in providing better eduction and facilities for its students. Oriflame India now sponsors the education for 1,000 girls students at Deepalaya. The event also saw Oriflame India donating two buses and additional monetary support to to the NGO run school. Present at the event, Sergei Kanashin - SVP and Head of South Asia & MD, Oriflame India, said,“We have completed 50 years globally and we are extremely happy to begin this year with philanthropic initiatives such as the Deepalaya School Bus Donation. We have been associated with Deepalaya since 2006 and support the education of the girl child.”

beauty launchpad india | 02.17

Bollywood star Aditi Rao Hydari launched the AVON TRUE range of make-up products on February 7, 2017, via Facebook LIVE. The digital launch event saw the AVON brand ambassador introduce the brand’s latest range of make-up products to thousands of consumers by going LIVE on the social media platform. Aditi interacted with the audience in a fun and quirky way, and played engaging games. Commenting on the launch, Aditi Rao Hydari said, “AVON True is a brand which stays true to what it says – effortless, trusted and lasting. I am a big believer of AVON makeup products & initiatives. The make-up range has vibrant intense colors that give you the look you want to achieve. This is a range that women are going to love!”

O2 Spa to Invest $ 1.75 Mn in Andhra Pradesh Wellness Industry

O2 Spa and Government of Andhra Pradesh Tourism Development Corporation has signed a MoU to create employment opportunities for the state’s youth. The day spa chain will invest USD 1.75 Mn in creating wellness facilities and employment to 500 youth in the next 3 years, starting from October 2017. O2 Spa facilities will be set up across Andhra Pradesh where the youth will be trained and absorbed. This agreement was at the Second Sunrise Andhra Pradesh Investment Meet held in Vizag. Mr. Sameer Nair, Business Head – India represented O2 Spa, whereas Mr. Girija Shankar, Managing Director of APTDC represented the Government.

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Hair

hair/Preview

Hair NOW Get all the latest updates of Hair industry

Power of two for Schwarzkopf Schwarzkopf Professional has not one but two products this month for hair professionals. IGORA vario blond extra power – a lightening system – has been introduced in India. IGORA is known for its performance and blonde shades for ultra-highlights. The consistency of the Cream Lightener makes it easy for freehand applications, delivering precision and maximum performance for clear lightening results. The product is a white dust-free bleach powder. Its features include extra high lift (up to 8 levels), amino acids for extra conditioning and anti-yellow effect. Details of the IGORA Royal Oil Developer are 3% 10 Vol. | 6% 20 Vol. | 9% 30 Vol. Schwarzkopf has also launched the Osis+ Grip Super Hold Mousse – a professional styling foam, which offers long-lasting, strong hold. The product adds natural shine to the tresses and has anti-static effect, while providing protection against blow-dry damage. It comes with control level 4. To use, apply a small amount to damp hair. For maximum volume, blow-dry the hair with a round brush and style as desired. It is priced at `950 for 200 ml. The products are available at Flipkart.com and Amazon.in as well as at all leading salons in India.

ALFAPARF gives you gold ALFAPARF Milano has introduced the Semi DiLino Diamond Cristalli Liquidi, a finishing product that adds gloss to your hairdo. It has vitamins A, E and F and protects hair from harsh external agents and humidity. The anti-oxidant qualities of the ingredients fight the formation of free radicals that are responsible for hair fibre ageing. It should be applied on blow-dried hair, evenly onto the lengths and ends. Semi DiLino Diamond Cristalli Liquidi leaves hair tangle-free, glossy and smooth.

beauty launchpad india | 02.17

Kérastase launches Specifique Specifique by Kérastase is a personalised scalp care regime for hair and scalp that are facing environmental aggressions. A 100% silicone-free range, Specifique offers advanced and personalized solutions for specific scalp concerns such as hair loss, dandruff and itchy and oily scalp. The Kérastase camera helps in assessing the exact problem of the scalp before recommending the right three-step protocol. The three steps include deep purification/cleansing with Masquargil + Sonic, the Masque Hydra-apaisante with a soothing massage and finally the targeted treatment using the new Kérastase Micronizer. Kérastase also offers a home care range that includes a bath, masque and a treatment product depending on each concern. Prices: `2000 onward for home care product and `3000 onward for in-salon treatments.

Colour care with label.m The label.m Colour Stay Shampoo promises to give your hair colour a healthy and glossy glow. It has a blend of wheat and soy protein that act as a shield to hair colour. It also has hydrolysed silk and sunflower extracts to smooth and soften the hair. While the Heliogenol combats fading, the innovative Enviroshield Complex offers vital protection against heat styling and UV induced damage. This season, don’t compromise on your hair colour. Fight the fade with label.m Colour Stay Shampoo.

Premium hair spas at Lakmé Lakmé Absolute Salon has introduced a new and premium range of hair spas to combat all kinds of hair concerns. The hair spas have a strong protein base and use ingredients like quinoa, keratin, argan oil, vitamin A and E. The treatments are designed to hydrate and restructure your hair, thereby negating the impact of environmental and chemical damage. The range includes Quinoa Spa for weak hair, Kera Spa for chemically treated hair, Lush Organic – Cool to prevent scalp ageing and Lush Organic – Nourish for over processed hair. The services start from `2,600.

hair/Style Guide

Turn on the Have fun with styles with label.m Blow Out Spray

fun

he label.m Blow Out Spray has ginger, white lily, juniper, jasmine and fig, which adds shine and protects the hair against heat styling and UV rays. It has Envirosheild Complex that leaves the hair with a lasting shine. Priced at Rs 1,500, the Spray can be used to create these cool styles. Here we have decoded each look for you.

Glam Rock • • • • • • • • • • •

se shampoo and conditioner to cleanse and hydrate hair U Apply label.m Lab Remedy to add strength and repair the damage Prepare the hair with a protein spray to replenish the lost moisture and to detangle Apply label.m Blow Out Spray section by section to add volume and texture while protecting the hair Blast dry the hair 100% Apply hairspray on each section and use curling tong to curl the hair from roots Use small pins to pin each section to the head After finishing, let the hair cool down for few minutes Start taking out each pin and open the section using detangling comb Use good amount of Shine mist to add shine without weighing down the hair Again open the curls using grooming or vent brush to create perfect waves

Dip Dye Blow Out • •

•

• • • •

Shampoo to cleanse the hair and scalp and use conditioner to hydrate Prepare the hair with label.m Blow Out Spray on the roots, section by section to add volume and texture Apply a similar technique cream for mid lengths to ends, to add shine and super smooth finish Blast dry the hair 100% Apply hairspray on each section and use curling tong to curl the ends of the hair After finishing, open the hair with your fingers to create more movement Finish the style using any hairspray and a paddle brush

hair/trend

Style it like the French Adding panache to L’Oréal Professionnel’s French Girl colour trend is the French Girl Styling range. Make your hair colour speak the language of fashion with styling that’s en vogue. — By Kanishka Ramchandani

ince time immemorial the French have been trendsetters. Be it fashion, hairdressing or makeup, the world has always looked up to the French for their innate sense of style. L’Oréal Professionnel turns to its home turf, Paris, for inspiration as it gives French Girl colour to fashionistas.

Charming and chic The French Girl Hair flaunts an elegant brunette palette inspired by the quintessential French approach to beauty – Understated. This chic trend has already captured international runways as the distinct brown hues are accentuated with hair that sports high shine and silk finish. L’Oréal Professionnel has developed the ultimate French Browns palette from the INOA and Majirel portfolio. The trend can be customised to create a perfect blend of cool and warm reflects to match all skin tones. Warm effects: The richness of mocha, caramel, honey or golden browns are yours for the asking with the French Brown Girl trend. INOA - 5.52, 6.32, 6.53| Majirel - 6.52, 6.53, 7.35, 8.31 Icy cool: Get in the cool zone with ashy bronzes or espresso reflects that match your skin complexion and eye colour. INOA - 5.12, 5.25, 6.23| Majirel - 6.13, 7.23

The ultimate French Girl Paris-born Eva Green rocks the French Girl look effortlessly and that’s why is the face of the L’Oréal Professionnel French Browns collection. Eva wears a chic, contoured brown with the new Inoa High Resist 5.25 shade. The high shine colour is paired with high street styling with the latest styling range by L’Oréal Professionnel.

French style Everything about the French Girl hair is stylish. Whether she is walking the ramp or shopping on the streets, the quintessential French Girl paints an alluring picture. Her hair style, like her hair colour, is designed to look effortlessly chic.

beauty launchpad india | 02.17

Her tousled hair has an irresistible allure. To achieve such a lived-in look, L’Oréal Professionnel has brought forth Tecni.art French Girl Messy Cliché for thin hair and Tecni. art French Girl French Froissé for thick hair. These pro-stylers are meant to be used with a braid gesture – you can thank us later for this magical styling trick! - to get messy texturised lengths. Get the tousled effect without compromising on the softnes or natural shine of your tresses with L’Oréal Professionnel’s French Girl styling range.

hair/trend

Bespoke colour Hair contouring is a trend that’s here to stay. The bespoke colour application technique involves careful placement of colour and highlights around your face. It can be used to accentuate your best features and enhancing your natural skin tone. Find out which bespoke French Brown colour is meant for your at the nearest L’Oréal Professionnel salon. Also indulge in the colour radiance protection with the Top Coat Treatment using the Serie Expert Vitamino Color A-OX range.

Conclusion With L’Oréal Professionnel, you can complete your entire French Girl look – trendy colours and chic styling – and rock the French Girl trend in true Indian style.

beauty launchpad india | 02.17

hair/Bridal Special

The Splendour of a

Royal Bride Take inspiration from The Modern Maharani Bride by Matrix and tell the world your glorious story of happily-ever- after.

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beauty launchpad india | 02.17

rand and colourful, India is perfectly defining the concept of royal weddings. What can be a better destination than a fort or a palace to celebrate that wedding grandeur? Royal wedding in India is surreal blend of culture, serenity and majesty. Taking inspiration from the brides who travel to regal destinations to tie the knot, Matrix for the first-time ever, has creatively designed a hair colour specific look - The Modern Maharani Bride. Reverberating the richness of a majestic wedding destination in her looks, Matrix’s Modern Maharani bride walks down the aisle as royalty. She has opulent taste but contemporary demeanour, she is rooted in her traditions but with modern outlook.

The Inspiration The look is inspired by the concept of palace weddings. The bride chooses ornate palaces and forts to compliment her regal look and taste. The elaborated elements of her wedding destination are a reflection of her personality.

The Bride The Modern Maharani bride relishes everything that adds elegance to her personality. She is classy, modern and has regal warmth. She picks from exuberant hair colours and splendid hair styles to express her individuality.

The Look Inspired by the free hand weaving of the hair, the Modern Maharani wears the classical braided up-do for her palace wedding. This look centres around the Gold Palette from SoColor. The stylist has, used sweeps of colour woven through the hair to create sunny highlights and lowlights with SoColor #5.3, #7.3, #12.3 Get the look at any Matrix salon near you!

Expert Take “Destination Brides stunningly brings to life how hair colour amps up the style and fashion quotient of your overall look. It is a reflection of the modern woman who embodies a unique persona. The Modern Maharani is a classic example of this. Sweeps of gold palette woven through her strands is all she needs, to personalise royalty and be an inspiration for every woman, not just a bride.” — Melroy Dickson, General Manager Education, Matrix India.

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PORTfolio

The Flex Collection Schwarzkopf Professional’s Autumn/Winter trend release showcases three style movements that will be big this season. —Amy dodds

ver the past couple of years, the concept of gender neutrality has moved from a fringe mentality to a more mainstream acceptance—case in point: 2016’s Pantone Color of the Year is actually two colors, pink Rose Quartz and baby-blue Serenity. In its Autumn/ Winter Essential Looks release, Schwarzkopf Professional pays homage to the androgynous aspect of beauty in The Flex Collection, which aims to blur the gender divide. “In our hyper-connected world, trends are so much more than a rising hemline or a re-imagined decade,” says International Creative Director Simon Ellis. “Trends today reflect how our society is evolving and the way we actually live.” The collection is interpreted in three different looks, “Genderless,” “Athleisure” and “KoolBlonds.”

Inspired by Alexander Wang: Athleisure Taking a cue from mix master Alexander Wang, Altheisure features rich brunettes dissolving into cool berry and red tones, courtesy of Igora Royal.

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Inspired by androgynous clothing: Genderless We saw it a lot on the catwalks this year: maxi jackets, wide trousers, baggy shirts. The corresponding Genderless cut is short and choppy with smooth, sleek styling.

International Creative Director: Simon Ellis; Creative Director: Steve Hogan; Hair: Tyler Johnston, Lesley Jennison, Richard Ashforth; Assistants: Joana Neves, Andrea Martinelli, Viola Landsky; Photographer: Karine Welter, Oliver Rust; Makeup: Gudrun Mueller, assisted by Chiho Schwarzer; Fashion Stylist: Lucy Manning, assisted by Lilly Austin

Inspired by timeless elegance: KoolBlonds KoolBlonds—angular, smooth and uncompromising for the ultimate in confidence—are achieved with brand-new Igora Royal Highlifts, which is reinforced with bonding technology for max lifting and minimum breakage.

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PORTfolio Back in the 1930s, actress Jean Harlow invented the platinum blonde look, which was created by a toxic mix of peroxide, ammonia, bleach and soap. For the shoot, Christopher Dove and John Simpson updated this popular platinum color (in a safer way, of course!) by injecting the hue with silver and blue shadows.

Style Moderne

Once upon a time, travel was a luxury—and it was luxurious. Women donned their best gowns and had their hair styled just so, while men were bedecked in tuxedos and freshly buffed patent leather shoes. They spent their time in the chicest of hotels, which were as splendidly ornamented as those who frequented them. Borrowing from the glitz and the glamour of the golden age of travel, John Simpson and Christopher Dove of CoCre8 Education present Hotel Glamour, shot on location at New York’s art deco masterpiece, the Waldorf-Astoria. “It was essential for this collection to be photographed in the proper setting,” explains Dove, “not only for the finished images, but for the models and us to feel the energy of the environment.” The looks take cues from the ’30s, but are finished in an au courant way, keeping the styles rooted firmly in the present. “The collection embraces the classic art of hair-setting, finishing and styling, but infuses it with a fresh twist of haircolor fashion,” smiles Simpson. “Creating a classic feel and then modernizing it with a twist was the goal.” Mission accomplished.

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Hair: Christopher Dove and John Simpson for CoCre8 Education; photographer: Matt Licari; makeup: Joel Vera Sebastian, Adam Wolfgang; wardrobe: Christopher Dove

Christopher Dove and John Simpson of CoCre8 Education craft a glamorous holiday collection exclusively for Launchpad. —Amy Dodds

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PORTfolio

Dove and Simpson wanted to evoke a jazz-age 'do while still keeping it looking fresh. “The styles, created with the CoCre8 curling wand, were set in a modern placement,” explains Dove. “The finish is softer and not as rigid as it was back in those days.”

In addition to using tools from the CoCre8 line, Simpson and Dove worked with L’ANZA Healing Color and Vibes direct dyes. “The diffusion of the haircolor technique is lifting each model to the appropriate lightness, and then choosing three to four harmonious shades for each,” explains Simpson. “The idea is to create demure subtlety in your haircolor.”

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“To have this collection come to life is a very special experience for us,” says Simpson. “Our CoCre8 message is about co-creating ideas to create a finished look or method. Everything coming together is something we will never forget.” Dove goes one step further: “You can storyboard as much as you want, but it’s when the entire look comes to life that the magic really happens.”

“As the shoot took place at various spots throughout the hotel, gathering spectators sometimes posed a creative challenge,” laughs Dove. “For example: The shots in front of the elevator were perfectly lined up and the lighting was amazing. As the camera was about to click, the elevator doors opened up with a load of people wondering what was happening. Lots of laughs and excitement were had by all!”

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hair/Care

Special Care for Straightened Hair by

Matrix W

here on one hand hair smoothening and straightening services have proved to be a boon for frizzy and untamed hair, it also requires good after care in order to prolong the results of the straightening service. Not only this, a majority of clients are actively exploring options for post-straightening care services in the professional market. With its breakthrough professional and specialist treatments, Matrix, world’s leading American professional brand, offers a perfect post-straightening solution - Opti.care Smooth Straight. Over the years, this range has been loved by hairdressers and customers alike, and now the brand receives a modern facelift, while keeping the same promise of delivering results!

Opti.care In-salon Treatment Enriched with Shea Butter, this range helps control and smooth chemically straightened hair and also prevents it from split ends. Matrix recommends 2 in-salon care treatments:

Opti.care Nourish and Seal Treatment (60mins) It is an intense nourishing in-salon treatment for straightened or smoothened hair. This treatment deeply treats hair fiber resulting in soft, smooth, shiny and silky hair. Recommended for hair with multiple straightening services.

Opti.care Smooth and Seal Treatment (30mins) This in-salon treatment is a deep nourishing maintenance treatment that helps prevent split ends in straightened or smoothened hair. It leaves the hair feeling soft and silky after every experience.

Opti.care Homecare Use of Opti.care Smooth Straight shampoo, conditioner and the professional split-end serum at home helps maintaining those smooth locks! The all new packs of Opti.care Smooth Straight and the services are exclusively available at MATRIX salons across the country!

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Matrix presents its star range Opti.care Smooth Straight in a brand new avatar!

ClubLand By The Stafford Hair Art Team

Beauty

& MAKEUP

RE THE LATEST IN SKINCA

th e

min ut

Beauty/Preview

Maybelline New York the Fit Me! Shine-Free Foundation Stick, a new format which comes with a twistup stick applicator, composed of a creamy gel base with anti-shine property. The anti-shine core gives a natural matte finish while the ultra-light weight powders in the creamy formula absorb excess oil for shine-free skin for 10 hours. Price: `550

Astaberry Biosciences has launched Pearl 3D Facial Kit to fight wrinkles and blemishes while enhancing the skin tone. With real pearl contents, it inhibits melanin synthesis production in the skin. It works as Skin Brightening and Lightening Complexion booster in four different ways including Pearl 3D Cleansing Gel, Pearl 3D Polish Scrub, Pearl 3D Massage Crème and Pearl 3D Mask. Price: `225

Nykaa’s Rock the Line Kajal is waterproof, smudge proof formula to give an all day wear. Packed with ingredients like Vitamin E and C, it glides on effortlessly. No tugging, budging or smudging. Price: `199

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Oshea Herbals has introduced Oshea 9-in-1 Phytonight Multipurpose Night Cream to balance skin from pollution and sunlight. Added with the natural moisturising factors of almond oil and skin lightening properties of Bearberry extracts, this cream works on enhancing the skin tone and reduces wrinkles and signs of ageing. Price: `585

Kaya’s Refreshing Mattifying Wipes with Chamomile extract and Vitamin E which deep cleans the pores and gets rid of impurities and sebum. These wipes help remove make up for acne prone skin. Price: `125 (30 wipes)

Maybelline New York has launched Micellar Water that cleanses skin without leaving any dirt or make-up residue. Leaving the skin soft and supple, it keeps the eye lids and lashes clean and moisturised. Its make-up absorbing micelles act like a magnet to attract elements of make-up, sebum and dirt. Price: `425

Skeyndor launches Aquatherm Line’s Thermal Concentrate Water, Concentrated Spring Water for the daily care of sensitive skin as well as a hydrater. It instantly soothes discomfort and tightness. Rich in Sodium, Potassium, Magnesium & Calcium salt, it helps to restore the healthy appearance of the skin. Price: `990

FACES Canada launched the Ultime Pro Eye Shadow Palette with exclusively curated shades for any time of the day. With two shade palettes ‘Nude’ and ‘Rose’ to choose from, FACES Ultime Pro Eye Shadow Palette ranges from shimmery to 10 matte shades. These colours last all day long, blend smoothly with a non-creasing formula. Price: `999

The Body Shop developed Oils of Life™ Intensely Revitalising Eye Cream-Gel, a deeply nourishing, lightweight formula for eyes. It has refreshing texture for the delicate eye area. Its decongestive properties help to shrink eye puffiness by reducing water retention. Price: `2,095

Epique introduces Intensive Regenerating Night Cream - A deep wrinkle action night replenishing formula for mature skin. It is packed with concentrated plant molecular extracts. The regenerating night phyto concentrate formula penetrates deeply and replenishes the skin’s moisture and nutrients to promote nightly recovery. It also improves skin’s elasticity and density, reduces lines and wrinkles and smoothens uneven skin tone and texture. Price: `3,600

Lotus Herbals has introduced WHITEGLOW™Skin Whitening & Brightening Gel Crème with SPF -25. This gel crème incorporates innovative formulations that provide triple action on the skin. Its SPF 25 content also prevents darkening and damage to the skin due to the harsh rays of the sun. Price: `260

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Beauty/Preview

Just B Au Naturel’s Detox Mineral Mask Face & Body comes with activated charcoal and is packed with highly concentrated vitamins and minerals that purify, nourish and fuel the skin deep beneath the surface. Price: `750

Deborah Milano’s Milano Red Long Lasting Lipstick is 2in1 Lipstick and Primer that brings together bold colour and long wear with the benefits of a lip primer, with moisturising texture and a mat satin finish. Papaya and orchid extract in the formula bring softening and moisturising properties while acting as a primer. It comes in 15 shades. Price: `750

NYX Ombré Lip Duo features two coordinating shades of lip liner and satiny matte lipstick to create mutli-toned effect on lips. This is long lasting 2-in-one lipstick, is enriched with skin-smoothening vitamin E. It is available in 8 shades ranging from Hearts & Spades, Peaches & Cream, Bonnie & Clyde. Price: `1200

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Lakmé presents Lakmé Absolute Argan Oil Lip Colours that bring together colour and nourishment. The new lipsticks are available 15 hues, from deep browns to berry colours, bright scarlets and nudes. The texture is crème while the finishing effect is semi matte. The gold packaging represents Lakmé’s beauty statement for the year ‘Liquid Gold’. Price: `750

MAC has launched a collection with Caitlyn Jenner which champions all ages, races and sexes. The range has got classic shades for eyes, lips and cheeks and are for those who embrace life. From lipsticks and lip pencils, to blush and lashes, kohl and eye shadows, the range is elegant and classy. Price: Range starts from `1200

Red carpet

Styling

Beauty Queens

Schwarzkopf Professionals were the official partners of the leading models from the Miss India beauty pageant as they made a stunning red carpet appearance at Filmfare Awards.

he 62nd Filmfare Awards, held in Mumbai on January 14, 2017, was one of the most anticipated events for the Hindi film industry. The much sought-after trophy of the ‘black lady’ was given away to the deserving talent from tinsel town. While movie celebrities graced the star-studded affair, the

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leading ladies from Miss India beauty pageant also made an impressive entry on the red carpet, giving the shutterbugs a field day. Hairstyling for the beautiful Miss India contestants was done by Schwarzkopf Professionals. We get the backstage experts to give a lowdown of the looks:

Elegance redefined Sushrii Mishraa, Miss United Continents 2015, was given a classic French twist with an elegant symmetric front. Since Suhrii has an oval face, this particular updo enhanced her cheek bones, eyes and her overall confidence. For this hairstyle it is important to prepare the hair, which is almost like a base for make-up. • On towel-dried hair coin sized Osis Upload styling product was applied to give a base for the hairstyle. • A horse shoe section was isolated from the front crown. • The entire back section was slightly back-brushed with Osis Session flexi hold hair spray. • It was then swiped and tied vertically and rolled like a French twist. • The horseshoe section on top was divided into two sections – crown and fringe. • It was then tied in an asymmetrical manner. • The look was finished with Osis session strong hold.

Sleek and stylish

Noyonita Lodh, Miss India universe 2014, was given a slick-back look that made her sun-kissed hair colour look glamorous on the red carpet. The ‘Color Melting’ technique was used for Noyonita’s hair. Igora Royal L-44, 7-45 and 5-65 were used to create an intense chocolate effect. In this technique, the colour is applied in sequence like 1,2,3 and 3,2,1. Her hair was rinsed and conditioned with Color Freeze range from Bonacure. • The top was given height while the sides were sleek. • Osis Flatliner (which is a heat protection spray) was applied all over and the hair was completely blow dried. • Take the front ear-to-ear section and tie it down at the sides tightly. • Backcomb the top to create height. • Apply Osis Sparkler in order to give maximum shine and colour protection.

Hollywood waves Asha Bhat, Miss Supranational 2014, dressed her healthy shiny mane in bouncy waves that were reminiscent of classic Hollywood beauties. Asha’s frizzy hair was given a boost with Fiberplex Strengthening treatment (Bond Boosting treatment). The No 1 Bond Booster was applied first followed by the FP Bond sealer after 10 minutes, leaving her with a smooth texture for red carpet styling. Since her gown was asymmetrical, the stylists decided to give her a one-sided hairdo. • On towel dried hair, Osis Session Flexi hold spray was applied and the hair was then completely dried. • The hair was then tonged with a big barrel tong to enhance her natural waves. • The individual curls were pinned and allowed to be cooled. • Before removing the pins from the curls, Osis Session strong hold hair spray was spritzed all over. • The curls were separated with fingers and swept onto one side before the roots were back-combed from the top. • Osis Session strong hold hair spray was used to finish the look.

fragrance/Preview

Luxury

Perfumes This month, discover your new favourite scent! 1. Prada’s La Femme and L’Homme Chic and Elegant Inspiration: The coming together of La Femme and L’Homme in the Prada world reflects the contrasted and complimentary nature of gender as well as fluid nature identity itself. Notes: L’Homme - From Neroli, pepper, amber, Iris and violet to geranium, cedar and patchouli, the notes are exuberant mix for these ingredients. La Femme - A sultry journey is evoked by its Frangipani wake. The note is interwoven with Ylang-Ylang, its spice made smooth with Beeswax, Vanilla and Tuberose. A distilled Vetiver rounds its feel.

2. HUGO BOSS Extreme (Man and Woman) Boost of Freshness! Inspiration: Hugo Man Extreme captures an unmistakable confidence and charisma enhanced by the boost of freshness HUGO Extreme and HUGO WOMAN Extreme reveals exuding confidence, femininity and genuine self-assurance, whilst radiating with a beautiful boost of freshness. Notes: (Man) - It opens with intense green apples, and develops into an enhanced aromatic heart of lavender, sage and geranium and a powerful and distinctive base of

cedarwood and fir balsam. (Woman) - Fruity and fresh top notes of boysenberry with Himalayan red grass.

2. Nina Ricci Luna and Nina Lightness, Instinct, Sensuality Inspiration: Fragrance with exquisite curves and gourmand accents to the cascading laughter and thrills of young girls. Notes: Luna - Tamed orange blossom and wild berries; intoxicated flower with caramel at heart, toasted notes with honey and vanilla intriguing sandalwood. Nina - Calabrian lemon and caipirinha lime with smooth gardenia with toffee apple at heart and cedar woods wrapped around white musk.

4. AIGNER DÉBUT Symbolising Creativity Inspiration: DÉBUT is a scent that whilst refreshingly modern, evokes a timeless classic twist that brings a new dimension of luxury for those who appreciate elegance and beauty. Notes: Bergamot, Petitgrain, Mandarin, Green Apple and Yuzu open the fragrance, continues with shades of Orange Flower, Jasmine and Water Lily teamed with Ambrette Seed.The final movement culminates with Cedarwood, Patchouli, Oakmoss, Vanilla and White Musks.

4 3

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Beauty/Bridal Diaries

Tradition meets

Glamour Former Miss India 2006 and model Amruta Patki channeled Priyanka’s Kashibai look for her day wedding, while glamming up in a Sabyasachi ensemble for the evening reception. — By Isha Gakhar

Amruta Patki with her husband Jyotindra Kanekar

Keeping it simple The beautiful bride Amruta Patki looked splendid with minimal make-up and hairstyling. Clad in a conventional red silk sari with thick gold border and embedded motifs, this Maharashtrian bride looked her absolute best on her big day. The inspiration was drawn from the elusive Kashibai look from the blockbuster Bajirao Mastani. Amruta says, “My wedding muhurat was in the morning and I had no patience to get up an hour early for hair and make-up. To make my life easy, I tonged my hair the previous night for the welcome party and tied a messy low bun next day for the morning wedding. Long winged liner and lashes with red mouth and a hint of shimmer on my cheeks completed the look. Beautiful Peshwa nose pin and chandrakor (half moon bindi) made all the difference in achieving the Kashibai look. I wore my husband’s (Jyotindra Kanekar) late masi’s antique jewellery, which she had worn on her wedding.”

Glammed up

Reception Photos: NDTV Good Times for Band Baajaa Bride by Sabyasachi Mukherjee

Amruta had master couturier Sabyasachi Mukherjee himself picking out her reception ensemble. She donned a pale gold sari gown. She explains, “The evening look was decided by the master himself who created and gifted me my ensemble. While my hair and make-up was by Bianca Louzado.” Bianca kept the bride’s make-up simple yet stunning with a focus on highlighting her features. For hair, she gave a voluminous blowout to compliment the smoky eyes and burgundy lips. 0 2 .17 | B eauty launchpad india

On the ramp

Sustainable fashion

Lakmé Fashion Week Summer/Resort 2017 brought forth fresh insights into the upcoming summery trends. — By Meher Castelino

n the fashion world the buzzwords are ‘sustainable fashion,’ not only around the world but also in India. So, it was little wonder that a whole day called ‘Sustainable Fashion and Indian Textiles Day’ was devoted to this genre of fashion at Lakmé Fashion Week Summer/ Resort 2017. The meaning of sustainable fashion, which is also called ecofashion, is a part of the growing design philosophy and trend of sustainability that has swept the globe, in order to save the environment and also to create social responsibility. The goal of this is to create a system, which can be supported indefinitely in terms of human impact on the environment and social movements. Sustainable fashion also goes for recycled, reused and reworked materials that would otherwise be discarded. Many fashion designers have worked with fabric remnants and old discarded garments and turned them into fashionable attire. Fabrics that are considered sustainable are of cotton, along with wool, hemp, Tencel, silk, soy, bamboo, pineapple, milk, banana and wood. Many designers at Lakmé Fashion Week Summer/Resort 2017 took the sustainable movement a step ahead with their collections.

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Amrich: “Chiaro-scuro” by Amrich was a collection inspired by the beauty of nature. Creating exquisite natural textiles with artisans in India, the ‘Amrich’ label by Amit Vijaya and Richard Pandav has been on the fashion scene ever since the pair from the National Institute of Design, Ahmedabad partnered to give the country some pure clothing. Making a visual impact on the ramp were the hand woven silk dresses and skirts embellished with hand stitch Shibori patterning. Silk/cotton ensembles in Itajime Shibori patterned khadi cotton lining dazzled along with hand woven khadi cotton tunics and hand stitched Shibori.

Sayantan Sarkar Sayantan Sarkar’s collection ‘Beyond Boundaries’ was influenced by colourful gingham checks and plaid patterns woven on handlooms. Each ensemble was fluid with a free-flowing appeal that highlighted the Gamcha weaver’s talent to create the extraordinary in the Coochbehar district. The silhouettes were a visual treat as the weaver’s skill was exploited. Experimenting with creativity, the designer showcased strong Gamcha from North Bengal and fused them with fine linen yarn checks in bright flashy colours.

Soham Dave Total sustainable fashion was brought centrestage with Soham Dave’s ‘Line by Line’ collection. The journey of the creations started with the artisans and hand spinning of natural fibres to the final hand tagging. Soham selected hand woven silk/cotton and cotton/silk and then naturally processed and finished them. The de-sizing by ‘Harda’, an open pool washed and sunlit field dried technique further ensured that nature was used for the garments. The hand printing was eye-catching with hand carved wooden blocks and Soham was adamant that the entire process of designing the collection eliminated the use of electricity.

Maku Textiles For Santanu Das and Chirag Gandhi of ‘Maku Textiles’ the path of organic, slow, sustainable fashion is their forté for every collection. The designing pair presented a monochrome line of white and off-white, unbleached cotton called ‘To Be or Not to Be’. A hint of subtle colours was added in pale shades of indigo for contrast. Their selection was restricted to handwoven fabrics, as fine cotton, spun khadi, muslin khadi, Jamdani along with silk/ khadi cotton, Bengal silk and organic desi cotton completed the textile roster.

Padmaja Krishnan Known for her sustainable fashion collections that are nonconfirmative yet peaceful, Padmaja Krishnan’s creations evoked a sense of relaxed tranquillity. The colour story reflected the delicate hues of the sun, while the fabrics created on the charkha and handloom were an organic fashion melody. Cotton and tussar fabrics woven specially by the Women Weavers Group in the historic Maheshwar were the basis of the attire. In addition there were khadi, silk, cotton blends, along with finer count cotton featuring extra weft designs to create light as air materials.

Indigene The Indigene label created by Jaya Bhatta and Ruchi Tripathi has a loyal national and international fashion following because of its earthy indigenous creations designed from traditional textiles. Called ‘Modest Luxury’, Indigene’s collection was inspired by the Japanese Boro textiles and created in khadi, mulmul, silk and linen. Highlighting the fabrics were the hand block prints and textured weaves as well as a focus on recycling fabrics. With ‘Sujani’ hand embroidery as the centre of attraction, the designing duo created textures with hand mending and patching.

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On the ramp

Naushad Ali Using the sari as the base, Naushad Ali presented ‘A.Seam’ (meaning boundless), which was a line of garments that broke all boundaries as Naushad used the sari for the stitched and unstitched creations in an imaginative and seamless manner. With just 5.5-metre handwoven saris, the mix of checks and solids came alive on the runway in the form of draped kaftans, sheer long summer covers, pleated maxi skirts and long summer dresses with cool tops.

The House Of Milk Bringing wellness, luxury and great fashion the ‘Healing Garments’ collection from ‘The House of Milk’ by designers Reshma Merchant and Priyanka Kaul Lakdawala was an organic symphony. Here were healing fabrics that not only redefined the sartorial aspects of the wearer but enriched the soul with its calming effect. The nontoxic fabrics treated with Ayurvedic herbs along with the brand’s sublime jewellery and accessories created a relaxed ambience. Reviving a 2000-year-old craft, the collection by the pair was one of a kind that not only had a glamorous appeal but a healing quality.

Abraham & Thakore The Abraham & Thakore label by David Abraham and Rakesh Thakore has been loyal to sustainable and organic fashion for decades. Their men’s wear collection called ‘Dandy March’ was a stylish parade of unconventional garments. Using only discarded fabrics like bed sheets, cushion covers and off- cuts, the duo made a creative attempt at recycling waste material from off cuts on the factory floor. Bits of cloth from ‘kabaddis’, markets of Delhi and even packaging material of courier parcels were used in an innovative manner for the garments. By using techniques like Boro, Pojagi, Kantha and quilting, the label recycled and upcycled, the fabrics and presented a great fashion story for the urban Dandy.

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Rajesh Pratap Singh Moving into complete and absolute sustainable fashion mode Rajesh Pratap Singh presented a recycled, reused, reworked line. The prime focus was on khadi and old denim, along with fibres and yarns cleverly created from recycled plastic bottles and salvaged garments. Rajesh added hand woven Ikat, hand embroidery and the result was just phenomenal. Highlighting the actual concept of sustainable fashion, Rajesh presented a collage of his past and present work. He creatively upcycled and reused, unsold, rejected, merchandise from his collections and turned them into a new avatar of style. Some of the amazing men’s wear was designed from old recycled indigo clothing; while the hand woven ikat was cleverly made using pet bottle wastes. Completing the look of the collection was the footwear specially designed from unused old flat knit indigo T-shirts and khadi fabrics.

11.11/Eleven Eleven ‘The Khadi Way’- the eternal fabric of freedom in India inspired the brand ‘11.11/eleven eleven’ once again. Moving ahead from the label’s collection last season, the look now focused on lunar block prints in a new image. The ombré story went a notch further, while the signature Bandhani appeared in fresh hues of smoke, wine, ochré along with ivory, whiskey, gold and shades of the ever popular indigo. The motifs this season were interpreted through hand painting and block prints. Khadi cotton option was smoke space dyed (ikat) and appeared with light indigo and undyed cotton mix.

Am.It by Amit Aggarwal Amit Aggarwal displayed a scintillating collection called ‘Seamless’ for his AM.IT Resort 2017 collection that took birth when Amit realised how worn out saris were recycled. For the coming season the AM.IT label brought unusable, unclaimed, heritage pieces and increased their fashionable life. Ripped Patola saris were restored with bonding, pleating and weaving to give them a different identity. Using the colours of the traditional Patola like wine, rust, teal, olive, khadi, mustard and ink blue, Amit added metallic tones for drama. Giving support to the Patola were hand woven silk Chanderi, ikat, nylon meshes, poplins, tapestry and faux leather braids that were turned into stunning dresses and interesting coordinates.

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Beauty/Skincare

Cheryl’s: For the Perfect

Home care Regime Transform your home care regime with Cheryl’s targetted solution that reveals healthy, radiant skin.

cne, oily skin, dark circles or dull skin; there is some or the other issue with our skin. It may be because the skincare regime we are following is not as per the skin type, condition or concern. Use of just one product seldom work on multiple concerns. Therefore, a strick and suitable skincare regimen is important as it revives and protects the skin.Invest in your regimen so the glow you attain is long lasting. Cheryl’s Cosmeceuticals, India’s first professional skincare brand presents targeted and transformational solutions with its breakthrough home-care range. The home care range introduced by Cheryl’s include O2C2 radiance lotion, DermaLite Facewash, I-Brite® Under Eye Roll On and DermaShade sunblock for radiant, lightened skin and reduced dark circles along with protection from the sun respectively.

1 REVEAL

DermaLite Facewash Take the 10 Second fairness challenge with this cleanser that gives instant fairness and lightens skin. Backed with scientifically-proven herbal actives and bio-technological ingredients like Chamomile Oil, Niacinamide, Licorice Extract, lactic acid and Hydrolyzed soy protein, this product exfoliates, hydrates, moisturises skin resulting in cleansed, brightened and lightened skin.

O2C2™ Radiance Lotion Cheryl’s O2C2 Homecare Radiance Lotion brings back the skin radiance lost to the polluted environment. Inspired by gene science and stem cells research, this product is specially formulated with ingredients like Sodium Cocoyl Alaninate, Actinidia Polygama Fruit Extract and Evodia Rutaecarpa Fruit Extract. All these ingredients come together and help in regulating the production of melanin and even out the skin tone. It also enhances collagen production for smoother skin.

PROTECT

I-Brite® Under Eye Roll On Cheryl’s Cosmeceuticals Cheryl’s I-Brite® Under Eye Roll On’ specifically formulated for the treatment of under eye dark circles and puffiness. I-Brite® has an inbuilt rollerball applicator that helps massage the under eye area. During this process, the roller-ball massages the skin surrounding the eye and stimulates blood flow, assisting with drainage to actively de-puff and minimise swelling. Its active ingredients reduce water retention while stimulating micro circulation around the eye.

2 REVIVE

DermaShade® Sunblock – SPF 30 Spray This sunblock spray launched by Cheryl’s Cosmeceuticals provides the barrier to the harsh sun. Cheryl’s DermaShade uses the best ingredients, SPF boosters, latest sun care technology and active herbal extracts which offer complete sun protection. It is inbuilt with rich ingredients like Vitamin C and E, pomegranate extract, active herbal extracts like sunflower, aloe vera, olive leaf and natural yogurt that helps to keep the skin radiant and against burning and ageing.

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SALON JOBS HQ

Beauty/Launch

Celebrity make-up artist Cherag Bambboat giving a live demo

Be a pro with

Proarte

SSIZ International adds a new brand – Proarte – to its portfolio.

ealizing the need for consumers to have makeup tools of professional caliber, SSIZ International has launched its own brand Proarte. The brand was introduced to the media at a recent event at the Beauty Palace store at Andheri, Mumbai. The range of make-up tools has been curated by make-up maestro Cherag Bambboat, who gave his professional feedback on the quality and type of tools required for excellence in make-up. At the launch event Cherag introduced each product from the range and demonstrated

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each one’s use by creating day and night looks on models. The Proarte range includes trendy eye pencils in 12 colours, 42 professional cosmetic brushes for eyes, lips and face, 9 shades of lip pencils, 8 lashes and curlers among other tools and accessories. Speaking about the Proarte range, Rayed Merchant, Director, SSIZ International – Proarte, said that the products are designed for precision and crafted with the best in the world of synthetic and natural-synthetic materials. He further expounded, “This new brand comes in response

Rayed Merchant, Director, SSIZ International

to the need for professional-like make-up by common households. Every girl dreams of looking like her favourite actress and Proarte provides her with the right quality tools and accessories. Proarte signifies our focus on the future and our efforts to appeal to a wider audience as a relevant, innovative and contemporary brand.” The branding initiative for Proarte includes a new logo, tagline, creative look and redesigned website. Proarte products will be available at all leading beauty stores and e-commerce websites.

Business

Focal Point

The

Economics T of Beauty

In the wake of the Union Budget 2017-18, Beauty Launchpad presents an exclusive report with inputs from a cross-section of business honchos from the beauty, wellness and allied industries. — By Kanishka Ramchandani

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he Honourable Prime Minister Narendra Modi initiated a number of campaigns, such as ‘Make in India,’ to encourage Indian entrepreneurs. His positive stand towards start-ups and especially towards women entrepreneurs has led to drastic changes in the business setups of our country, more so in the Indian beauty industry. The beauty industry is one of the few industries in which both the business owner and the target consumer are women, to a great extent. The government’s policies towards small and medium scale businesses, especially related to service providers, are keenly followed by the drivers in

the beauty industry. The Union Budget 2017-18 was a much anticipated event at the beginning of this year as it was expected to lay down new norms for tax rebate, service and sales taxes, importexport duties et al. In this special feature we are striving to bring to the table the highlights of Budget 2017-18 vis-à-vis the beauty and wellness industries. To support our findings, we are quoting the first reactions of beauty entrepreneurs that are a cross section of different verticals such as hair, beauty, wellness and fitness. Consumer makes a comeback With the Income Tax in the sub5-lakh slab being modified to 5%, the consumer will be left with more disposable income at hand. This is likely to boost consumption. Although it is a far-cry from what the tax-payer was actually expecting, the tax rebate spells relief for retailers who are likely to bank on the slight increase in the consumer’s disposable income. Naturally fruits of this rebate will fall in the beauty basket, too, as grooming continues to be a favoured service amongst consumers. Start-ups stay buoyant In keeping with the Prime Minister’s efforts to bolster entrepreneurship, the Budget gave start-ups a tax holiday of seven years as opposed to the earlier three years. With a 5% tax exemption for companies with a turnover below Rs 50 crores, the Budget can be termed as progressive and in favour of medium and small scale businesses. Digital economy Since the economical earthquake of demonetisation that hit India last year, buzzwords like ‘cashless’ are doing the rounds. With restrictions for cash payments above Rs 3 lakhs, as announced in the current Budget, the economy will get driven towards a ‘cashless’ scenario. The rise of digital economy in India is bound to work in favour of ecommerce, which is currently the thriving ground for start-ups.

Industry speak… Vandana Luthra, Founder, VLCC “The Union Budget 2017-18 is a visionary budget, which caters to all classes. As we step into the remonetisation, the Budget clearly showcase government’s intent towards skill development and creation of an independent workforce. I applaud the allocation of Rs. 1.84 lakh crores towards women skill development. The government has reiterated its commitment towards betterment of lives of Indian women with this announcement. The Budget announced an allocation of Rs 500 crore for setting up of Mahila Shakti Kendra at the village level further emphasising on women empowerment. The scheme to provide financial aid of Rs 6,000 to pregnant women who will undergo institutional delivery for hospital admission was announced. This move will go a long way in reducing child and woman mortality and alleviate the socio-economic status of women.” “The government announced an increase in the number of Pradhan Mantri Kaushal Kendras from current 60 to cover more than 600 districts across India, with 100 India International Skills Centres to be established across the country. We will be delighted to partner with the Government’s Skill India Mission for this. The continued focus on skill training sector with emphasis on rural areas will create employment avenues for the youth at the grassroot level.”

Shahnaz Husain, Chairperson and Managing Director of The Shahnaz Husain Group of Companies I congratulate our Prime Minister Shri Narendra Modi, and Finance Minister Shri Arun Jaitley on a people-friendly Budget, especially benefiting the lower income group, the middle class, as well as small and medium enterprises. Reduction of personal income-tax will help increase disposable income and therefore, purchasing power. This will be a boost to the consumer business, which includes the beauty business. It will help to generate more business in salon services and sale of beauty products. Corporate Tax has been reduced for small and medium businesses, which is a boost for the beauty industry. It augurs well for manufacturers of beauty products, as the Government has laid out a long-term growth plan, in terms of infrastructure and market development. I would like to go with what Prime Minister said, “This is a budget for the future.”

Kumar Rajagopalan, Chief Executive Officer, Retailers Association of India “The Finance Minister has kept something for everyone in the Budget, with major emphasis on accountability and transparency. We have already witnessed a big tilt towards modern retail post demonetisation and the measures proposed in the Budget will further accelerate the pace. We await implementation of GST to further the cause of chain store and omni-channel retail in the country.”

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Focal Point

Ms. Manisha Chopra, Director and Co- founder, Seasoul Cosmeceuticals “The focus on energising youth and creating jobs would help young companies such as ours to benefit and get support by attracting young and energised talent, especially now that tax slabs, too, have been reduced. Along with this improved and high speed broadband connection in rural and tier 2 and 3 cities will be critical for companies, especially for those who want to propagate into tier 2 and 3 markets not just to sell products but also to upskill at low cost using digital platforms.”

Amaresh Ojha, Founder and CEO, Gympik “Budget 2017 has been positive for the start-up sector, the increase in window will give more time to start-ups to reach a stage when they start earning profits before they exercise their option for income tax exemption. This will be good news for the companies, which are in hyper growth mode. This tax reduction was much needed for smaller companies. A lot of attention has been put in the healthcare and wellness domain. We are expecting the government to implement all the plans and policies effectively for the coming financial year.”

Vijaykumar Karai, Founder & CEO, Ayuruniverse “The 2017 Union Budget has highlighted that CPI-based inflation has seen a decline from 6% in July 2016 to 3.4% in December 2016, which could mean an increase in disposable income for most people. We have seen a huge surge in the demand for Ayurvedic products in recent times and now we are seeing a growing demand for authentic Ayurvedic programmes and services as well as wellness travel. This is sure to reflect positively on spends in the beauty and wellness sector. AyurUniverse is the first of its kind health-tech wellness portal that offers all-inclusive Ayurveda, Yoga and Meditation packages at reputed wellness centres, across the country.”

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Ritesh Mastipuram, Founder and Managing Director, O2 Spa “Budget 2017 is in the favour of the health and wellness industry for numerous initiatives taken by the government. The industry in India is close to USD 200 million, growing at over 30% year on year. The industry will grow as per the projected 15% CAGR. Some of the initiatives like transforming 1.5 lakh health centres to health and wellness centres and allocation of Rs 48,853 crore for health and family welfare for the year 2017-18 will ensure quality care for citizens. The focus is also on skill development, which is in sync with the focus areas of O2 Skills, an educative initiative of O2 Spa started back in 2013. With India facing a severe issue in shortage of quality and skilled manpower, O2 skills was started to create a large pool of skilled talent that is well trained in delivering world class wellness services. O2 Skills enables training to the economically and socially backward youth through placement linked and market led livelihood training. Also it will help in our country’s socioeconomic development for sustaining its growth rate. O2 Skills is recognised by the Ministry of Labor and Employment in all seven North Eastern States and now in Telangana.” “On the demonetisation front, it has had very little to no impact on the overall business and industry. At O2 Spa, the percentage of transaction in cash has come down from 38% to under 9% but the same percentage has gone up in the card business.”

business/Interview

Riding the

retail wave

Shankar Prasad, Founder & Director, Plum

Pankaj Sharma, General Manager, Garnier India, is positive about the brand’s marketing strategy and looks at 2017 as a promising year for the colour and care categories in consumer hair division. — By Kanishka Ramchandani

What are your marketing plans for the new range of Garnier Color Naturals? The range that we have launched is basically a new communication - Go New #GoColor. In the hair colour category, all the players are saying the same thing about covering greys. Nobody is talking about colour. We want to stand for colour and build the colour authority, hence our communication shows friends recommending colour to each other. We have moved to a slightly younger TG, so now it’s not just the 30+ consumer but also the 22+. Digital is something we have not done earlier on Garnier hair colour, but which we want to do this time with the new campaign. This will be followed by lot of activation in stores, malls and other touch.

What were your findings from the market research on a younger TG? We did numerous consumer home visits and focused discussion among the younger TIGI. We found that one of the biggest barrier is the low relevancy among hair colour. Because they think it is relevant to get grey hair when it gets older. So, our first effort was how to make hair colour inspiring and relevant for them. And once it is relevant, we looked at the second part of ‘how do I choose right shade?’ We decided to help the consumer with the how-to part through education, digital and interacting with consumers. Garnier hair colour is user-friendly and its kit is selfexplanatory. Around 85% of the people are colouring at home while only 15% of people go to the salon. So, that’s the small part of the market and given the Garnier footprint we wanted to impact the larger audeince, who colour at home I think it is good way to reach them because the colour palettes and the entire range is more vibrant and beautiful We have been very careful in selecting the shades which we want to promote. It includes colours like burgundy, mocha brown and copper red. None of the colours are extreme ones and do not require pre-lightening. They all work on the dark shades and have strong colour payoff. Moreover, the colours have three oils to ensure added care and nourishment is the big part of the Indian psyche when it comes to hair. The presence of natural ingredients assures the consumer that their hair is

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taken care of and secondly the equity of the Garnier lowers the barrier and gets people to try our hair colour. What is your market share? I think last year Garnier had a 22% market share in urban India in hair colour. How was 2016 for Garnier? I think hair color is key category for Garnier. We saw a shift happening in the market with the launch of sachet hair colour. The consumers are upgrading from powdered henna to crème hair colour. Crème hair color where we operate in has increased penetration in the last 4 years from 8% to 16%. Garnier is one the leading brands in this category and so, 2016 was a good growth year for us. We also reinvented hair care and introduced the range of Ultra Blend shampoos and conditioners last year, which were well-received by the consumers. In skincare, there is growth in the cleanser segment in men’s care. More men are adapting to skincare routine and

are getting aware of their grooming needs. For the female skincare segment, we have strong plans of a comeback this year. 2016 was the year of hair colour. With the growing focus on a younger TG, will grey coverage take a backseat? The objective of the campaign is not to sell the colour brand to the younger group but to differentiate and establish the colour authority through the shades, which we have in the market. And even the consumer who wants basic grey coveragewill choose the best brand in the market. At the end of the day when they think hair colour, they must think Garnier. One part is functional and other would be fashion. I think for the functional site we have built a strong foundation for the brand and it delivers 100% grey coverage. It nourishes your hair while it colours. It is natural. So, think those functional qualities are strong and continuing to service this equity through the oils and nourishment. What we are bringing on the top is other shades.

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business/Interview

Did Garnier fulfil all the tasks that it had in hand in 2016? You always ask for more! However, I am personally quite happy that in hair colour we are growing ahead of the market. In Garnier men, there was another bet where we are growing ahead of the market. In hair care, we had great exciting launch of ultra blends. In female care, we are preparing for 2017. So, in three big categories where we took the bet on I think I am personally very happy with the. And hopefully 2017 will be better than 2016. How does product development at Garnier take place? We take inspiration what is happening globally at the same time we have local RNI, local labs based out of India, which make products for Indians. We look at local trends. Since India is vast country, most of the time insights or the product development idea come from local needs. Example we did black naturals first in India then took the idea global. Garnier men also was born in India. Garnier has created quite few categories in India which were not present and from my perspective Garnier has been forefront in creating these categories. We have created many products the first crème hair color, the first conditioner, the first BB cream, the first eye roll-on targeted application were all launched by Garnier. So, from that perspective Garnier has been on the forefront making innovations happen in India.

What’s your take on the competition in India. Everyone wants piece of the pie! But we focus more on the brand Garnier. Our natural ingredients and brand equity are our focus points. We always strive to introduce innovations into the market. While we are aware of our competitiors, we don’t spend time worry about them. That’s how the Garnier worked for the longest time! What are your plans for online business? We have a specific team for e-commerce, which handles the clients and promotes our products. If e-commerce is growing across categories, it is growing for us as well. From Garnier perspective the two categories where we want to take the big lead in e-commerce are hair colour and men. Has price ever been an issue while dealing with the Indian consumers? For me the price is in the product’s value. If you give the right value at a right price you can win consumers and that’s what we learnt when we launched crème hair colour back in 2002. The average price point of that category was Rs20 and we launched at Rs99 but we could still create the market. We have seen similar results in the other categories. So, if you create the right value you can demand the right price. Yes, you can’t demand too much premium - you need to balance it. But if you do the right value and if the consumer feels that the price is right for the value she is getting, she would convert. Garnier Skin has always had brand ambassadors such as Deepika Padukone. Why not for Garnier hair? Garnier has always been about active natural ingredients. The ingredient has been our hero to start with. Then it was about healthy beauty that connects with everyone. We used to have celebrities endorsing our products but it wasn’t our philosophy is not rooted in it. In the hair category, we wanted colour and the various shades to be the hero, so we have kept those things on the forefront. In Ultra Blends, the ingredients and the science behind the products have become the hallmark of our communication. We do use celebrities as and when it is required, but that’s not the starting point. Right now there are three things that are happening in the market. Consumers are focusing on nature, they are getting health conscious and they are connecting more. If you look at Garnier’s positioning, it is placed as healthy and with active natural ingredients that connect people. I think it fits very well. It is a brand that’s known in the Indian market and the current generation youth is who we want to connect with.

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BUSINESS /Industry Launch

Salonex makes a comeback

With top experts such as Jawed Habib and Dr Malavika Kohli on its board of advisors, Salonex 2017 is all set to roll its out carpet for hair and beauty professionals. — By Kanishka Ramchandani

Vickram Sethi, Managing Director, Trade & Technology Exposition Co. (I) Pvt. Ltd and Digambar Sethi, CEO, Salonex

aving envisioned Salonex as a trendsetter in beauty and fashion industry in the early 90s, Vickram Sethi, Managing Director, Trade & Technology Exposition Co. (I) Pvt. Ltd, is all set to re-launch it for the NextGen stalwarts of the world of beauty. The focus of Salonex 2017 is going to be education and creativity. It will be held from 17th-19th April, 2017, at Nehru Centre, Worli, Mumbai. Digamber Sethi, CEO, Salonex, expounded, “As an exhibition organising company with more than 30 years of experience we know that there are only two driving factors for the success of any exhibition, the first being quality of visitors and not the quantity and for this very reason we have been working on this show for a year now and as of today we are in touch with 75,000+ salon owners and professionals as part of the Salon and Spa Club as well as 35,000+ distributors and retailers from pan India.” “The second is the quality of content in this show for which we are glad to have hair and beauty veterans being part of Salonex 2017 through Board

of Advisors, competition moderators/ judges and seminar panelists to tackle various issues faced by the industry, thereby enabling the visitor to not just come to an exhibition to do business but also learn something that they can help upgrade their skills and knowledge.” At a recent event, the list of the board of advisors for Salonex 2017 was revealed. It includes: • Jawed Habib – Hair Expert and Head of Jawed Habib salons • Dr Malavika Kohli – Aesthetician and Dermatologist • R.Burman – International Photographer • Rekha Chaudhari – Wellness Ambassador JCKRC Spa Destination • Veena Desai – International Aesthetician and Skin Expert • Taniya Naz – Founder of Shear Talent School of Hair Designing • Rita Sheth – Cosmetologist • Ojas Rajani – Celebrity make-up artist • Sheela Iyer – Editor, Cosmeprotech

• Vaishali K. – Director, LTA School of Beauty Salonex 2017 aims at providing the exhibitors with a specialised B2B platform with professionals from the hair, beauty and spa industries visiting the show. It will also result in a chance to augment skills and business opportunities and network. Some key reasons to exhibit are to enhance brand awareness and visibility, find business partners and tap new markets, launch new products, meet potential and focused buyers, collect leads, expand business network and find distribution channels. There will be a special focus on live classrooms, look-n-learn sessions and demonstrations. There would be competitions such as - Bridal Look – by individual artist - Barbering Games (Male Grooming) – by individual artist - Red Carpet Look (Look of 2017) – inter-salon competition Salonex 2017 is bound to be a fertile meeting ground for all professionals associated with the hair, beauty and spa industries. For more information, visit www.salonex.in. 0 2 .17 | B eauty launchpad india

business/Interview

Wahl India Aims to Reach a Million Barbers Discussing his new role and the fresh new direction for Wahl in 2017, exclusively with Beauty Launchpad, Navdeep Jayee, Director Sales, Wahl India, explains his intend on scaling up the business through proper education and after-sale service. — By Ritoo Jhha To make clippers a necessity at each salon and for every barber, Navdeep Jayee, is working on innovative business ideas eyeing multifold growth in terms of brand presence and education. From overcoming challenges to executing train the trainer programs, Jayee talks at length about his role and the brands expansion.

Navdeep Jayee, Director Sales, Wahl India

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What does your new role entail? We have taken a new direction to scale up the business. Initially, when we had set up the business in India, it was more about setting up the infrastructure, distribution and team. Now we have taken a step ahead of that and scaling our education in big way. We see the industry has some challenges in terms of limited education and being in a category where people were used to being trained on scissors, the transition to clippers, is a task. Even a small standalone salon is looking for education. We are hiring one education manager in Mumbai and a team of 15 individual educators across the country. We will be conducting hands on workshops. The model which we are looking at now is Look & Learn workshops - a small workshop 10-15 people who can learn in an academy

environment. We have planned around 400 workshops in this year and these will be certified. We have launched Men’s method - a education forum for the US. We will be tweaking that education program and selling it in India as well but that’s two to three years down the line. Another issue is that the after-sale service of such products in our country is poor. In the equipment industry, it is even more important to provide the after-sale service. As of now we have 18 service centres across the country but even those not enough as my customers are in Tier-3 and 4 cities as well. We have hired a Service Manager who will be launching a service program for the country where we will have (may be) 100 pick up points for the service in smaller cities. Apart from education and servicing, we are hiring two marketing managers - one for professional and other for consumer and animal divisions. We will be investing a lot in professional and consumer marketing as well. Do you see a challenge coming from the cheaper products which people use for a while and throw? That was the trend three to four years back but now people are moving towards sturdier brands. They have tried everything but they didn’t work at all. Then they realise that spending a little more and getting a quality product with after-sale services is delivering better value. That’s the reason we are investing heavily in service because now we know it’s the time to scale it up.

When we look at the three verticals of your business, what per cent is each one of them? Internationally also we are more focussed on professional business. We do have consumer business and a huge market share of it in the US, Europe, Australia and all but in India we are not that big in consumer. We are doing lot of experiments on that; lot of trials have been done on the consumer front of the business but professional business is matured one for us in India now. We are here for more than 5 years and the contribution is more, approximately 60%, from the professional vertical. Are you going to expand the team of your educators? We have Iti Aggarwal and Renee Malik with us right now. We are surely going to expand that. How are you selling your professional products? We have direct distribution model as well. We sell through traditional wholesalers and service through key A&B salons. As of now we are covering approx 18,500 salons directly through my fleet. I have a team of 60 sales people right now. Clippers are generally considered to be an equipment used for men. Does that come across as a challenge? That’s the challenge here in India. In one of our recent shows, we deliberately made a woman use clipper just to convey a message that women too can use clipper for the haircut. People are motivated and excited. Sometimes the barrier is that people don’t want to invest too much on a tool they are not confident of. In terms of your reach to salons, is there a target in your mind for this year? There are one million salons or barber shops in the country. We have two brands - Wahl and Moser (targeted at barbers and barbers are using it). If I look

at number I am already covering 50% of the barbers in the country through Wahl and Moser. My target should be 1 million because every barber needs hair clipper. When we say we are scaling up the business, we are doing it keeping the target in mind that we have to reach 1 million. We are also looking for different innovative channels to reach to them. As you can see the market is moving towards digital platforms, we will als sell online and launching an application for the brand where people can buy easily. Our APP will be a conduit for sharing educational content as well.

Is there any concept of key account for you? For us every salon is a key account. We have a almost flat margin structure for the salons. We offer the same margin to all the salons.

Your International educators keep visiting India, is that going to be intensified this year? They are giving direction to our education program. Simon Shaw is the Director of Education for Wahl India but he cannot be here all time and therefore he is building a team. He will be coming in April to train our 18 experts. They will be then certified by our Wahl Academy. It is a train the trainer program. Iti Aggarwal, in India, will be taking care of the upgradation of those trainers. As I said I will be having an education manager who is also a stylist. He will be coordinating the local programs. 0 2 .17 | B eauty launchpad india

Conversations/Salon of the Month

Molto Bene

From the Boot to Beverly Hills: Elite European-style pampering is de rigueur at Vito Esposito Salon, an Inoar-affiliated boutique space. —Francesca Moisin

uxury” is the operative word at Vito Esposito Salon, where the owner’s Italian heritage provided perfect training for the creation of his eponymous European-style space in the heart of Beverly Hills, California. Born in Naples, Italy, the entrepreneur descended from three generations of hairdressers, so following their lead was easy‑—the styling bug was already in Esposito’s blood. He attended Unfas Academy in Bologna, completing a five-year program focused on technical snipping instruction and brand awareness, then opened his first shop at the tender age of 21. “I always dreamed of running my own salon, so I set goals and worked hard to achieve them,” explains Esposito. Yet like many who seek greatness, realizing one vision paved the road for embarking on the pursuit of another. The insatiable pro next moved to London, rounding out his education with an apprenticeship at TONI&GUY, before relocating to California in 2001. Following a stint at José Eber Salon in Beverly Hills, the mane master opened his own Rodeo Drive location, and in 2010 he took over his current, larger space. The vibe exudes minimalist elegance, with concrete floors and iron railings framing the side of a grand staircase that leads to a loft and VIP nook. Ceilings

This spring, look for color infusions of warm and cold tones that wil emphasize severe-cut gradations,” Esposito predicts.

soar to 18 feet. Newly installed AC units were purposely left uncovered for the chicness of exposed ducting, while gallery walls feature a three-month rotating selection of artists’ work. Shampoo bowls plus salon chairs— boasting full massage features—were sourced at Gigli & Massimo Italy, but Esposito designed his Square Feet: 1,400 own stations and mirrors for max function and Chairs: 14 style. “Our aim is to cater to the most prestigious Stylists/Colorists: 4 clientele by offering superior, five-star services in a Haircare lines: Inoar, Vitha Hair sophisticated yet modern environment,” he notes. Cult, label.m, ghd Of course, none of this would be possible without a Color line: Vitha Hair Cult, team of highly skilled stylists. Resourcing talent from Chromexstasy Perks: Complimentary around the world, Esposito’s international experts beverages (cappuccino, specialize in cut and color trends, consistency, espresso, Prosecco) and customer relationships and the execution of Inoar appetizers treatments such as Moroccan smoothing and Boto—aka Botox for the hair—which lasts up to six months and is among the most hotly requested menu items. Also in place is an intensive twoto three-year intern certification program, depending on specific experience level. “I’ve Vito Esposito Salon always had my own ideas of how to bring the 9422 Dayton Way Italian-European experience to America,” Beverly Hills, CA 90210 notes Esposito. 310.278.9098

Details, Details

vitoespositosalon.com @vitoespositosalon

ABOVE: Top, left: Loyal clients, local residents, international travelers and celebs all flock to Vito Esposito’s Beverly Hills salon. Right: Mixing the right amount of Old-World glam with modern minimalism, the ambiance is at once refined and Zen.

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