BLI April 2014 by vikas upadhyay

April 22014 014 ` 100

TRENDS On The Run

BRIAN WAHL

EXCLUSIVE CONSUMER CONNECT WITH BEAUTY DAYS

For more details contact us: toll free no: 1800-22-4247. Email: lphelpline@in.loreal.com.

MAKE-UP FOR YOUR HAIR HIGH COLOUR INTENSITY Sweet Sixteen Pink

First Date Violet

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Blue Ocean Cruise

Garden Party

Coral Sunset

Bronze Beach

* lasts 2 to 10 shampoos depending on the type of hair

L’Oréal Professionnel presents temporary hair colour

as see it!

s the new financial year takes off and planning for the new year is underway, one should take a meditative day off and really figure out the essence of the business, its purpose and then stear it towards a more meaningful goal. The meditation should happen in a group with all members of the team, analysis should be in a dialogue with all stake holders in the business - specially those whom the business proposes to serve. It might be complicated at times to analyse the full depth of the connection but it’s so absolutely necessary to do this exercise. For the beauty business the year has been exciting to put it mildly, with brands from across the world finally beginning to take the market seriously on one hand. On the other, the Indian salon business is also coming of age with corporatisation happening faster than we could imagine. Big ticket brand ambassadors being appointed, salons celebrating their anniversaries with glam and glitz comparable to Bollywood parties, and spending millions on doing interiors are just a few highlights of what’s happening. As discretionary spending promises to grow this year, there may be a lot to look forward to. SO what will be some of the trends for the Indian beauty market? Well! For Make-up, the BB Creams should be a growing market, the kohl will go deeper on one hand, whilst on the other end, the younger women will be sporting more of the bare skin with extreme matt pop ups on lips. The nail market will see a phase of growth and better education by brands. The deos business is likely to get upgraded as more and more brands look at bringing a more premium offering. Men will be trending big time as they get spoilt for choice by both product companies and service providers in salons and spas. In all, we are looking good if the education runs full stream in all these spheres. For products, online will get traction as well. We at Beauty Launchpad will continue to get it all for you

Ritoo Jhha

Editor in Chief

Editor In Chief & Publisher Ritoo Jhha EDITORIAL Assistant Editors Jhumur Nandi, Vandana Thakur, Isha Gakhar Senior Features Writer Sohani Dogra ART Designer Raghab Panda MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar General Manager (West India) Gajender Singh Rawat Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Executive Vikas Upadhyay Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Assistant Manager - Circulation & Subscription Sarvesh Singh Executive - Circulation & Subscription Bharat Khedekar Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

redefining beauty since 1992 NEW DELHI

GURGAON

NOIDA

CHANDIGARH

www.affinitysalon-india.com FOR YOUR NEAREST SALON CALL 011-2685 2662, 2686 2662

VER O EC

HAIR

Preview 36 Latest in hair care Solutions 40, 48 The latest in hair colouring trend, Hair

Chalk and hair care Fiberceutic, by L’Oréal Professionnel

Trend Spotting TIGI brings you some of the most stunning

42, 62

Credits:

Hair: Matthew Roskel Photography: Kristina Vassilieva Make-Up: Penny Grimley Styling: Matthew Roskel

News Now 18 Retail Round-up 24 Academics 34 Tool Talk 68 Event Review 92 Design

98,102

Events Calendar 106

REGULARS

Focus 44 Matrix's newest breakthrough Biolage Advanced Fibrestrong

Conversations 50 Up, close and personal with Brian Wahl and his vision for business ahead

Portfolio 52 The breathtaking Metamorphosis collection, Styles from Wella Professionals' Trend Zoom forecast and a stunning collection from England's Aesthetics salon

Recent updates from the world of beauty

Trend Spotting 64 A homage to the sexiest woman ever:

Latest salon, store, spa and gym openings

Runway Report 66 A look at Los Angeles Fashion Week

Marilyn Monroe

A look at Geetanjali Hair and Beauty Academy and the courses it oﬀers New tools in the trade A look at the recently concluded Beauty Days at Select CityWalk Mall by Beauté Espace Media Know the making of Bespoke Hair Artisans salon, and Vikki Thakkar, Owner of Vikipedia cuts some crucial design points Beauty events happening across the globe

SPECIAL

Spotlight 28

hair designs straight from the Oscars and the two-tone look dazzling the runways this season

BEAUTY

Portfolio 70 Creating the colour-rich contrasting looks

Preview 72 New oﬀering in skin and make-up Nail Preview 74

Latest hues out now

Runway Report 76 Trends in vouge straight from the

Blender's Pride Indore Fashion Week

Fragrances 78 Smell beautiful with these newest launches

Looks salon's 25th anniversary celebration

Runway Report 80

BRIDAL

Style picks for the season from the recently concluded Lakmé Fashion Weeek

Real time Bride 86

Deepika Sadanah of Looks salon turns quintessential Indian bride Angel Mehra into a diva

Shopping Guide 88

Accessorise your wardrobe with trendsetting jewels and style pieces

Conversations

96, 100

Detail for Retail

104, 105

BUSINESS

Erie, Pennsylvania's Panache Salon & Spa and how to properly handle charitable hair donations How to use sample initiatives to increase revenue and Paul Mitchell's Robert Cromeans with his top selling tips

For Trade Enquiries : Farah Meezan ( Business Development Manager ) +91 85530 28053 / +91 88927 19457

readers' LETTERS

I have read quite a few issues of Beauty Launchpad with interest. I think it’s a great publication. The styling and ﬁnishing is very contemporary, attractive and compares well with the best in the industry. Though would like to suggest you to incorporate interaction with actual users, their feedback and tips on various beauty products for your future features in the magazine.

BUSINESS/Brand Speak

THE MAKING OF A

BRAND

RAHUL KALE, FOUNDER, IRAYA WAS INSPIRED TO CREATE IRAYA DURING HIS STAY IN FRANCE WHERE HE MET SEVERAL BUSINESS LEADERS WHO HAD TAKEN TRADITIONAL CONCEPTS AND TRANSFORMED THEM TO CREATE ICONIC, CONTEMPORARY BRANDS. IT WAS JUST AFTER HIS MBA AT THE RENOWNED HEC SCHOOL OF MANAGEMENT IN PARIS THAT HE REALISED THAT HE COULD USE THE SAME PHILOSOPHY TO TRANSFORM A 30 YEAR OLD FAMILY BUSINESS OF MANUFACTURING COSMETICS.

| BY JHUMUR NANDI |

raya launched 28 products in 2006, and today the product range comprises of over 170 formulations. The brand launched it’s flagship retail store at DLF Promenade in Delhi besides its presence at select retail locations across the country. Since 2007, the company has also been operational overseas across various international markets including Italy, Russia, US, Switzerland, France, besides several other countries. Rahul Kale in an exclusive chat with Beauty Launchpad shares his current priority of growing Iraya in the retail space and also expanding in international markets. What is the core thought process at Iraya? ‘Ancient wisdom for modern living’ is something that we truely believe in and would like to retain the full benefits of the Ayurvedic recipes and the herbal extracts in all our products, while appealing to the aesthetic sensibilities of modern day consumers. The essence of Ayurveda is rejuvenation, enriching recipes for flawless skin, ageless beauty, health and longevity. By practising this we can return to the harmony of life, mind and body within the soul. It is this philosophy that finds its way in every Iraya product.

— Rahul Kale, founder, Iraya

How do you position the brand diﬀerently in market? In terms of positioning, we follow two guiding principles. The ﬁrst of which is to provide sensory stimulation while appealing to the intellect of our

— Anurag Kashyap, New Delhi

ONDER

EN M A N

ASHA hariharan Owner, Beyond The Fringe Salons

Of haiR Make-Up

I love what I do

Concepts like change, novelty, re-invention, style re-vamping and fashionable mutations of perfection are so important to my craft. The fact that it provokes and evokes so much in the artist and the client alike is what makes it such a liberating career in any era. Where else is such a career so timeless, boundary less and non-conformist!

Food Movie TV shows

Destination

Thai, Chinese and Indian Gladiator Nat Geo, Boston Legal and Masterchef Australia Paris, Bruges, London and my favourite daily destination my HOME!

Inclination towards the industry

Mom! She bathed only with Ernst Lazlo’s black mud soap, which back then was a hot favourite with Audrey Hepburn and Doris Day! Watching my mom dress each day was so surreal. She orchestrated her beauty rituals in this state of zen!! The heady mix of her magical but realistic beauty is what inspired me. Though today the inspiration can come from anywhere!

My idea of beauty

A YSL white chemise on a Gloria Venderbelt jeans. Stuart Weitzman shoes and a Chanel sling bag! But seriously, beauty is not just a pretty face or a breathtaking waistline. There is no match for a super super personality coupled with a feisty and a sensible heart. A beautiful haircut, glass like skin and a pop of crimson on any woman’s lips! A beautiful face becomes ugly, without a personality!

First stint as a professional

Interviewing my favourite male icon, the legendary Tom Jones for Australian Magazine ‘Health and Beauty’ under editor Margret Spackman. I was just a blooming hairdresser but that interview nailed it for me. Throughout the interview, I just wanted to run my ﬁngers through his hair. How sexy is he, even today!

Future of Indian hairdressing and make-up

Hair and beauty education is going to play a crucial role where I see India and other countries promoting these as one of the top vocational career choices of the future. This is going to deﬁne the Indian beauty industry and see the growth like never before. With so much media exposure, the clients today are getting exacting, therefore the professionals need to become sharper.

Sport

Scuba diving

On a scale of 1-10, how would you rate the Indian make-up and hair industry? The salon industry - 10 on the potential and 6 at present.

My inspiration The world and my husband! He always pushes me to be better!

The best and worst hairstyle amongst personalities across the globe

Simon Cowell sports the worst hair. I wish Angelina Jolie would wear her hair in a more exciting way - her face can wear amazing hair! Rihanna, Charlize Theron, Kangana Ranaut, Aamir Khan and David Beckham wear great styles.

GUTTER GU GUT GUTT UTT TER ER CREDITS CRED R DI RE D TS S

My wife is an avid reader of your magazine, Beauty Launchpad India. But honestly reading beauty and fashion magazines doesn’t excite me. But just the other day, when I was ﬂipping through the pages of your March issue, I came across the feature based on the Budget 2014 and its impact on the beauty and wellness industry. After reading the same I could not help but write to you people in order to congratulate you for bringing out such intelligent stuff in a regular beauty magazine. Keep up the good work.

b e au ty l au n c hpad | 0 3 .14

I make it a point to get a copy of Beauty Launchpad every month. This month too I was extremely elated to get my hands on the March issue of your magazine. As I am personally a huge fan of Asha Hariharan’s work, therefore was delighted beyond words to read a detailed interview of hers in your magazine. Thank you so much.

— Anamika Khanna, Mumbai

b e a uty l a un chpa d | 0 3 .14

February 2014 ` 100

STAR POWER

Visual

PERFECTION

March 2014 ` 100

CERTIFIED FASHION ICON OF THE B-TOWN, PRIYANKA CHOPRA HAS NOT ONLY PROVED HER CALIBER, BUT ALSO KNOWS HOW TO TAKE THE COMMAND, WHEN IT COMES TO STYLE EXPERIMENTATION ON AND OFF SCREEN. SHE IS SURELY A HEADHUNTER WITH HER MAKE-UP, HAIR OR SARTORIAL CHOICES… AND WHY NOT IF SHE CAN AFFORD TO CARRY THEM OFF SO EFFORTLESSLY. — BY ISHA GAKHAR

T N ES S NESS VALENTINE BUSI

ATION AVEDA VP & EDUC PM 18/02/14 5:09

THE

GAME C

HANGERS

Beauty Budget takeaways

Spring/Summer mak es way COVER_Final_02.indd

Being an ardent admirer of the Bollywood beauty, Priyanka Chopra, I basically love to read every piece on her. It’s nice to see the kind of research you guys do even on the looks created in the Bollywood movies. Indeed a nice read.

— Amruta Verma, Kolkata

THE LOOKBOOK

Been influenced by the vintage theme, the acclaimed professionals, Priyanka Borkar (hair) and Uday Shirali (make-up) designed an array of outstanding looks on Priyanka Chopra. Be it an extravagant bouffant, classic plaits or voluminous curls (paired with soft fringes), the hair catalogue had it all. “The director’s brief was to create very whimsical hair. Considering ring her character had two lead looks—one as a beautiful dreamy girl, I gave her long wavy hair, and as for the cop, it was kept simple with braids.” Priyanka was seen sporting five interesting looks in her er buzzworthy cabaret song in the movie. So what were the hairstyles like? “There re was a variety, from slick back to messy pin up. One of her looks was inspired from The Great Gatsby, where she was seen wearing a short wig ig in the song,” comments Borkar.

PHOTOS: YASHRAJFILMS.COM

YEARS KÉRASTASE 50

he lady has done it again with her periodic looks in the recent release, Gunday, where she is seen sporting extravagant and glamorous hairdos’ inspired from the 80s’ and 90s’. There’s an old-world charm to her style, where she is portraying a character of a Bengali woman. Having paired her saris with those retro bouncy curls, the extended eyeliner harness the power of her character. Beauty Launchpad gets you insights from the masters behind the scenes…

beauty launchpad | 03.14

Global *

news now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

L’Oréal recognised as one of the world’s most ethical companies

orld’s leading beauty company L’Oréal, has been recognized by the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, as a World’s Most Ethical Company®. This is the ﬁfth time that L’Oréal has been honoured with this award, which recognizes organizations that continue to raise the bar on ethical leadership and corporate behaviour. L’Oréal has also reached ﬁrst place in the Personal and Household Goods sector and eight globally, with a grade of Aa+, in the Covalence EthicalQuote, a reputation index tracking the world’s

largest 581 companies on environmental, social, governance, corporate social responsibility, ethics and sustainability. Jean-Paul Agon, Chief Executive Oﬃcer and Chairman of the Board of L’Oréal declared, “This good news coincides with the launch of our ambitious ‘Sharing Beauty with All’ commitments regarding sustainable

innovation, production and consumption. Respecting high ethical standards and serving the common good will not only makes a real difference in the 21st century but will also, through the resulting transformations, have a positive impact on our company’s profitability.” “Because it is fundamental for our success to obtain results with respect and integrity, L’Oréal puts Ethics at the heart of its strategy. Our Ethical Principles of Integrity, Respect, Courage and Transparency are always upheld wherever we operate in the world, any time we make a decision, big or small,” said Emmanuel Lulin, Senior Vice-President and Chief Ethics Officer of L’Oréal.

Unilever issues ﬁrst ever green sustainability bond

nilever announced the issuance of the first ever green sustainability bond. The bond is the first green bond in the sterling market, and the first by a company in the FMCG sector. Jean Marc Huet, Unilever’s Chief Financial Officer, explains, “We have a clearly defined ambition in Unilever, articulated by our Sustainable Living Plan. By issuing our first Green Sustainability Bond, our intention is to invite investors to support our vision for sustainable growth, while investing in the Unilever credit.” Unilever has worked with DNV GL, an independent leading environmental consultancy, to develop a Green

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Sustainability Bond framework, based on the Green Bond Principles. This framework, which is based on the Unilever Sustainable Living Plan, provides clarity and transparency around the use of proceeds. It includes a set of clearly deﬁned criteria on GHG emissions, water use

and waste disposal for the projects selected; and outlines a yearly reporting structure to provide full traceability of the funds. The current pipeline of projects in which the proceeds of the bond will be invested includes: a laundry liquid detergent factory in Johannesburg, South Africa; a laundry powder facility in Sichuan, China; a Home and Personal Care factory in SelcukluKonya, Turkey; an ice cream factory in Johannesburg, South Africa; the expansion of a spreads factory in Kansas, US; and the ‘Lean & Green Freezer’ cabinets project in Turkey, Russia and the US.

John LaBonty joins Boldface

ndustry Veteran and former Smashbox Cosmetics Executive John LaBonty joined Boldface Group as President and Chief Executive Oﬃcer (CEO). LaBonty joins with a wealth of experience including VP/ General Manager of International for Smashbox Cosmetics, where he grew gross revenue by more than 400 per cent. LaBonty also has extensive mass-market consumer brand experience with Procter & Gamble and Tambrands (Tampax tampons). He has led multiple sales, marketing and general management organizations with both companies within North America and internationally. In addition to his extensive consumer experience, LaBonty was the Vice President of Sales and Distribution for Citigroup’s Latin America consumer division where he oversaw a $2.3 billion organization of more than 10,000 personnel spanning 19 countries.

Givaudan to produce fragrance ingredients in China

he global leader in the fragrance and ﬂavour industry, Givaudan signed a joint venture with Zhejiang Xinhua Chemical Co., Ltd for the production of fragrance ingredients in China. Xinhua is a leader in aroma chemical manufacture, with an established history of quality production. This agreement is an additional step in Givaudan’s strategy to reinforce its position in developing markets to meet the growing demand in the region and improve its competitive position on a selected portfolio of products. Gilles Andrier, CEO, said, “This joint venture is another step forward in our global strategy to get closer to customers in developing markets; Xinhua is perfectly positioned to partner with Givaudan in Asia Paciﬁc.”

Revlon announces executive appointments

evlon, Inc. announced that Chris Elshaw, currently Revlon’s Executive Vice President (EVP) and Chief Operating Officer, has decided to leave his position with the Company, to pursue other interests. In order to fulfil the position the company has appointed Gianni Pieraccioni as its EVP and Global President Revlon Consumer Division and Sennen Pamich as its EVP and Global President Revlon Professional Division. Pieraccioni most recently served as EVP, Chief Commercial Officer for Alitalia. Prior to Alitalia, he held several general management, marketing and commercial positions of increasing

scope and seniority within the consumer and luxury goods industry, including at Procter & Gamble, PepsiCo, Johnson & Johnson, Sector Group, Binda Group and Averna Group. Whereas Pamich most recently served as Senior Vice President, Revlon Pro Brands – U.S. and Canada where he successfully led his business units. Sennen joined The Colomer Group in January 2010 and before that he held several senior management, commercial and marketing positions of increasing scope and responsibility at Procter & Gamble, Johnson & Johnson and Bulgari Perfumes & Cosmetics.

Bobbi Brown Cosmetics partners with model Kate Upton as Brand’s Celebrity Face

obbi Brown Cosmetics has announced that American model and actress Kate Upton has partnered with Bobbi Brown Cosmetics as the brand’s second celebrity face following their ﬁrst-ever celebrity spokesperson, actress Katie Holmes. “I was drawn to Kate because – not only is she incredibly beautiful – she is healthy, comfortable in her own skin, has such positive energy, and is a woman who creates her own rules”, says Brown, “She loves life and that is Pretty Powerful.” “I’m thrilled to be the face of Bobbi Brown Cosmetics. Bobbi is an American success story – she created a global

brand from an idea that women can be beautiful being exactly who they are and I love that,” says Upton. The ﬁrst iteration of the partnership will appear in July 2014 as campaign images at Bobbi Brown Cosmetics counters worldwide, wide, and with supporting editorial features. The oﬃcial ad campaign imagess will break in September issues of international print magazines.

Chris Pine: the new face of Armani Code

iorgio Armani has announced actor Chris Pine as the new face of ‘Armani Code’, which is one of the world’s bestselling men’s fragrances. “Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance,” said Giorgio Armani.

The new advertising campaign for Giorgio Armani Code will be released starting in Spring 2014.

b eauty l aun chpad | 04.14

India *

ZA oﬃcially launched in India

apan based, Shiseido Co Ltd, celebrated the establishment of its wholly-owned subsidiary ‘Shiseido India Private Limited’ in Mumbai, India with an oﬃcial launch at the Taj Mahal Hotel. Oﬃcially established and announced in July, 2013, the new business initiative is part of the company’s ‘Asian Breakthrough Strategy’ that focuses on growth in the region. Shiseido India plans to mark its presence in the country with the upcoming launch of its skin care and make-up brand ‘Za’ (pronounced zeeei), which is currently present in 12 markets worldwide. One of Shiseido’s global mega-brands, it initially launched in Asia in 1997, expanding to Japan in September 2012 and recently entered

the Philippines in June 2013. The brand will launch in the second quarter of the year with plans to be oﬀered in 250 doors by the end of 2014. In India, the brand will be positioned as a highly aspirational skin care and make-up brand within the local premium segment, appealing to the

KOSÉ Corporation to foray into India

OSÉ Corporation is all set to enter cosmetics market in India through KOSÉ local subsidiary. The company initially had plans to establish a joint venture (JV) with the pharmaceutical manufacturer, Elder Pharmaceuticals Limited, in order to break into the Indian market. A deadline

was set for the end of 2013 for speciﬁc discussions to be held on this matter, which upon consideration ended in a mutual agreement to cancel the basic agreement to establish the JV. Therefore a decision was made for KOSÉ to break into the market in India through the company’s local subsidiary.

Paul Mitchell issues notice to warn against unauthorized selling of the products

n an exclusive with Beauty Launchpad India, hair care brand Paul Mitchell issued a notice for its consumers to warn them against the fake products available in the market. The notice states: ‘To all Salons and Spas in Karnataka and Maharashtra state, we Al Shabak General Trading Co. (L.L.C) being the exclusive distributors of John Paul Mitchell Systems for the Middle East and Indian Subcontinent hereby certify that Siroya Wellness, 3rd ﬂoor, No 8, Serpentine Road, Kumara park West, Bangalore - 560 020, Tel : 08065900102/080-23562141 is our Authorized Regional Reseller of Paul Mitchell products to Salons and Spas in Karnataka and Maharashtra state. M/S Siroya Wellness is

b ea u ty la u n ch p a d | 0 4 .14

the only company representing us in the above territory. Consequently, only those salons and spas who source their supplies through our above Authorized Reseller will be provided education and technical support and recognized as a bonaﬁde Paul Mitchell Salon. We feel it necessary to bring this to your immediate attention and your non compliance would necessitate legal means without further notice.’

contemporary urban woman in India, primarily from 20 to 35 years old. Yu Okazawa - Corporate Executive Oﬃcer and Director of the Board at Shiseido Co. Ltd. said, “India is a strategic market for the company. Having been present since 2001, Shiseido aims to further strengthen its foothold with the entry of Za. With an optimistic forecast for long-term growth, I am wholly conﬁdent that Za has high potential for success in the Indian market.” The global Shiseido brand has been present in the Indian market since 2001 through the local distributor ‘Baccarose Perfumes & Beauty Products Pvt. Ltd.’ that focuses on the luxury segment and will remain under the stewardship of the company.

Marico elevates Saugata Gupta as MD

he Board of Directors of Marico Limited promoted Saugata Gupta, Chief Executive Officer (CEO), Marico Limited as Managing Director (MD) and CEO, with effective from April 1, 2014. While Harsh Mariwala will continue as Chairman, Marico Limited. In his new role as MD and CEO, Gupta will be responsible in accelerating the growth journey through innovation and building a future-ready organization with a value-added portfolio. He will focus on sustaining Marico’s leadership presence in India as well as building the company into an emerging market MNC in the hair nourishment and grooming segments. Gupta will lead the management team retaining its empowering culture for young leaders to nurture and grow. As part of the new structure all business heads and group level functions will report into Gupta. Mariwala, Chairman, Marico Limited, said, “This announcement reflects the next phase of Marico’s growth journey. Under Saugata Gupta’s leadership, Marico has had a track record of sustainable profitable growth. I am confident that we will achieve new heights under the leadership of Saugata.”

Bollywood Divas take live hair dares with Pantene

he new Pantene endorsers - Yami Gautam, Mahie Gill and Rituparna Sengupta tested Pantene by taking up hair dares. The challenge saw the three celebrities brush their hair 50 times and then proudly showcase no hair fall with healthy silky smooth hair. And the second dare had the beautiful divas demonstrate the strength of each other’s hair by blow drying and then running their ﬁngers eﬀortlessly through each other’s tresses to reveal tangle-free hair even after being exposed to heat. This event was to mark the launch of the new and improved Pantene which provides up to 100 per cent damage protection. Pantene’s new range

contains Keratin Damage Blockers, which identifies and neutralizes free radicals in water and this helps in preserving hair’s vital proteins. This contributes to making hair healthier and tangle free and giving up to 100 per cent damage protection. The hair dare challenge set out by these celebrities and Pantene now continues. The actresses will be seen taking more hair dares as they travel to different cities to showcase winning against all hair dares. The Pantene product range in India includes different variants such as Daily Moisture Repair, Hair Fall Control and Total Damage Care to meet your specific needs.

Emami signed Sonakshi Sinha as the brand ambassador for Boro Plus

mami Limited appointed Bollywood actress Sonakshi Sinha as one of the brand ambassadors for BoroPlus. The popular actress will be endorsing the Anti-Pollution face wash range of BoroPlus that also comprises of BoroPlus Oil Control Face Wash and BoroPlus Gentle Exfoliating Scrub. Priti A Sureka, Director, Emami Limited said, “Emami has always stressed on the curative and palliative

eﬀects of time-tested natural ingredients for personal care which is exempliﬁed by the unique Nature Shield TM in the BoroPlus range, along with the combination of powerful antioxidants viz. Grapes and Green Tea extract. Sinha exudes a natural exuberance and warmth which has a direct correlation with the BoroPlus’ brand ethos of giving protection naturally. Her popularity amongst cine-goers across various demographies, markets and metros, tier 1 and 2 cities, big and small towns makes her a natural choice as the ambassador for this all-season brand which caters to a wide ranging consumer periphery.” The `400 crore Boroplus portfolio currently comprises brands-for-allseasons: BoroPlus Antiseptic Cream, BoroPlus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.

Sunsilk launches exclusive 2 STATES merchandise packs

unsilk announced a one-of-its kind collaboration as the partner of Nadiadwala & Dharma Production’s produced upcoming Bollywood movie ‘2 States’ that is based on the 2009 novel of the same name written by Chetan Bhagat. ßThe occasion witnessed the launch of the brand’s new variant Sunsilk Natural Recharge and a ‘2 States’–centric Sunsilk Natural Recharge TV commercial. The lead pair of the movie – Arjun Kapoor and Alia Bhatt also unveiled the contest and exclusive merchandize packs for an online contest ‘Sunsilk Dream Job’. Speaking at the event, Srinandan

Sundaram, General Manager- Hair care at Hindustan Unilever Ltd, said, “This movie is a perfect fit for us since it truly embodies what our brand stands for. It was unique for us as our partnership stands strong right from within the film’s storyline via the main female lead- Ananya. Sunsilk celebrates a 20 something girl’s confidence to express herself. Therefore to further engage with our consumers, we are also launching an exciting ‘Sunsilk Dream Job’ digital campaign that would run parallel to the movie. The idea is to get four regular aspiring girls a chance to live their dream job. Actress, Stylist or VJ - whatever their dream jobs might be, Sunsilk and Ananya will work together to make it happen. We are confident that this partnership will bring more excitement for our consumers.” b eauty l aun chpad | 04.14

India *

BCPL launches Bulgari AQVA AMARA at ITC Maurya

eauty Concepts Pvt Ltd (BCPL) launched an aquatic masculine perfume from Bulgari called AQVA AMARA at The Waterside Bar, ITC Maurya, New Delhi. The poolside venue was chosen keeping in mind it’s an Aquatic fragrance and was set up keeping in mind the

Orange colour was predominant at the venue as the key ingredient of the fragrance is Sicilian Mandarin. Exceptional cocktails were devised for this event called AMARA which was a favourite amongst the guests. The food selection was made keeping in mind the notes of the fragrance and it’s Italian origin. Guests were seen enjoying BVLGARI fragrance, ITC cigars, sipping on cocktails and feasting on the delicacies.

Mediterranean theme. The M di h Th General Manager of the hotel Anill Chadha was there to welcome all the ITC patrons.

Dabur appoints Ali Zafar as the Face of OxyLife Men Crème Bleach

abur India Ltd signed Bollywood Actor Ali Zafar as the new brand ambassador for its specialized male grooming Brand OxyLife Men. A new campaign, featuring Ali Zafar, will be launched shortly. “The needs of a male skin are completely diﬀerent from that of a woman. OxyLife Men Crème Bleach has been developed keeping the male skin in mind and the active Oxygen and sea minerals in OxyLife Men Crème Bleach provide the instant fairness, which a regular fairness creams does not provide. The thought has been conveyed through the brand new tagline – ‘Get Fair, Get Into The Oxy Zone’,” said Sanjay Singal, head of Marketing-Skincare, Dabur India. Singal added, “In recent years, men have

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started taking their grooming very seriously. Till a few years back, grooming was restricted to special occasions. But today, men want to look good and well-groomed every day. OxyLife Men Crème Bleach is that magic potion that will breathe Oxygen and life back into the tough male facial skin. We believe Ali Zafar exempliﬁes and brings to life the values and the proposition of OxyLife Men and we are conﬁdent of the success of this relationship,”

Chandigarh hosts health and welness conference

WMTS with Cleopatra wellness clinic, Chandigarh hosted International Business Conference 2014 on health, wellness, medical tourism and spas –focussing on prospects and challenges. Sweden makeover expert Ritu Kolentine, nails and beauty expert Palak Sehgal with esteemed dignitaries from health, wellness and beauty sector shared the dais and laid emphasis on the growth and possibilities of the sector and exchanged views on prospects, insights and latest developments. Connection of Vastu and feng shui in attaining wellness by Vastu mentor Dr Rupa Batra and live demos on health and wellness by eminent professionals were added attraction at the event.

BodyPower Expo UK now in India

odyPower Expo UK, the fastest growing fitness event in Europe has announced its latest Asian venture, BodyPower India. This expo was held in Mumbai from March 29 to 30, 2014 at the Bombay Convention and Exhibition Centre. Apart from hosting pro-athletes including Ronie Coleman, Ryan Terry, Suhas Kamkar, Jay cutler etc, there was an extensive exhibition, visual displays, interactive feature areas and a multitude of world class trainers. Catering to the growing Asian fitness market, BodyPower India addressed the escalating obesity crisis in the country by bringing together fitness industry experts, latest work out regimes, new fitness forms and inspirational stories. Visitors met Bollywood icons John Abraham, Arjun Kapoor and Ranveer Singh along with their master trainers and were seen sharing secrets about their awe inspiring physique.

Retail Round up *

JUICE SALON OPENS ITS ACADEMY CENTRE IN MUMBAI

airdressing and nail art are becoming a popular career choice these days. The need to look presentable at all times has increased, which has in fact led to a rise in demand for grooming experts namely - hair care experts and nail care experts. Keeping in mind this growing need, Juice Salon has recently launched their full-time Hair and Nail Academy, the Juice Academy. The students will work on live models and will be given internships under seasoned professionals of the ﬁeld. As part of the course, they will be

taken through workshops by makeup artists and photographers to help prepare their own work portfolio. Post applying, the students will be chosen basis a personal interview. The T hairdressing course costs c `1, 45,000 that will include w ttuition fee, study material and the m ttechnologically aadvanced tool kit. As for nail, the A Juice Academy will provide a w short h term course for f nail artistes. This course includes Acrylic Extension and Nail Art Courses for 10 days at `15,000 and gel Extension and Nail Art Course for 10 days at `15,000.

VLCC LAUNCHES ITS FIRST EXCLUSIVE ‘MAKE-UP STUDIO’

LCC announced the opening of its ﬁrst ever ‘VLCC Make-up Studio’ in New Delhi at GK 2, M- Block

market. The new VLCC make-up studio is designed to go hand in hand with the need of today’s beauty conscious customers. The services will primarily include pre-bridal and bridal make-up, party and other function make-ups, hair, nail extensions and nail art. Home care product kits will also be available for customers.Being an extension of the VLCC Slimming, Beauty and Fitness Center, the VLCC Make-Up Studio oﬀers entire wellness solutions to its customers.

WELLA LAUNCHES THEIR FIRST EDUCATION CENTER IN CHENNAI

ella Professionals moved one more step closer to their mission of providing ‘Industry-leading education that keeps the salon thriving’, by unveiling their ﬁrst education center in Chennai. The gala launch received an overwhelming response and participation from top salons from the likes of Naturals, T&G, Kanya-Bounce and Green Trends, to name a few. The center is located in the heart of the city with best in-class infrastructure. With Wella Professionals

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exclusive tie-up with Sassoon, Chennai’s promising hairstylists will have access to the most prestigious academy which all hairdressers around the world look

ANOOS OPENS 24TH FACILITY

yderabad based Anoo’s, a premier name in the salon and clinical services segment opened its new facility at A.S Rao Nagar in Hyderabad. This is the sixth Anoo’s facility in Hyderabad taking the overall total of Anoos facilities in the country to 24 in Andhra Pradesh. The 2,500 square feet facility oﬀers salon and clinical services requirements of both men and women. In the next six months, Anoo’s will open two to three facilities in Andhra Pradesh. Anuradha CH, Founder and Director, Anoo’s said, “The Anoo’s story has been a long, tiring but inspiring journey of initiating a venture at the family’s garage in Hyderabad and moving on to becoming a well known household brand in South India today with facilities in 17 Indian cities and one oﬃce in the USA. The greatest achievement in this industry is the opportunity to serve clients who walk out of our facilities happy that they will always keep coming back to us! This is the hope I have even for this facility we are launching today and I invite people to come and experience our services to be able to live a rejuvenated and beautiful life.”

up to. Rob Samet, P&G Salon Professional India’s Country Manager said, “It’s an absolute honour to launch our ﬁrst Education center in Chennai. The city has been a signiﬁcant market for us and we look forward to launch more of our services here. Wella Professionals aims to get every Indian hairstylist at par with International hairstylists through innovative training measures and with this step we’re much more positive about our objective.”

Retail Round up *

FOUR FOUNTAINS DE-STRESS SPA IN EXPANSION MODE

our Fountains De-Stress Spa, a chain of health spas has launched its seventh spa in Pune at Pimpri Chinchwad recently. Founded by three management graduates from IIM Ahmedabad and SP Jain Institute of Management and Research, Four Fountains De-Stress Spa aims to bring the scientifically proven health benefits of spas within the reach of upper-middle class Indians by making spa therapies affordable and educating guests

about the health benefits of spa therapies. The spa offers more than 20 scientifically proven spa therapies for de-stressing, detoxification, immunity and beauty including Indian and international massages such as Aromatherapy, Swedish and Ayurvedic. Four Fountains De-Stress Spa was launched in 2007 and since then has expanded to Mumbai, Delhi, Gurgaon, Bengaluru, Kolkata and Pune and further has plans to set up 300 spas in the top 20 cities of India by 2016.

ITC GREEN BHARAT TO LAUNCH IN JULY 2014

TC Hotels Luxury Collection, the greenest luxury hotel chain in the world, is all set to add an 11th property with the opening of ITC Green Bharat in July 2014. One of India’s finest golf resorts and spas, the property is taking shape on the outskirts of New Delhi in the northern region, amid the Aravalli hills. An absolute destination for spa enthusiasts and wellness seekers, the retreat is a complete destination in itself, offering India’s ancient healing therapies along with modern medicinal rejuvenation techniques, cutting edge spa treatments and high quality fitness facilities. “We are proud of the high standard we have set

for the ITC Luxury Collection,” said Nakul Anand, Executive Director at ITC Limited. “ITC Green Bharat will strengthen our presence in northern India and oﬀer an unparalleled experience of Indian culture and comfort.”

GALDERMA LAUNCHES THE HE G GALDERMA ALDERMA AESTHETIC ACADEMY

ne of the world’s leading dermatology solutions providing company, Galderma recently launched the Galderma Aesthetic Academy, a new initiative where practitioners in aesthetic medicine will be offered training to hone their skills in latest treatments and facial enhancements through dermal fillers. The announcement of the academy came as the dermatology major celebrated a major landmark in its journey of adding value to lives, Restylane®, Galderma’s dermal filler having completed 20 million aesthetic treatments worldwide. The Galderma Aesthetic Academy is headquartered in Mumbai where the company’s experts will be conducting round the -year training modules and sessions to meet the evolving requirements of Indian medical aesthetic practitioners. The academy will help keep Indian doctors abreast with the latest technology and developments in the field.

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“The ﬁeld of cosmetic medicine is a market which is growing rapidly and is hence becoming increasingly competitive. Medicine, at the same time, is a ﬁeld where even well entrenched and highly successful doctors need to keep abreast with all the new developments in their domains. The academy is an attempt to ensure that Indian medical practitioners are at par the world’s best,” said G Sathya Narayanan, Managing Director, Galderma India.

LE MERIDIEN TO LAUNCH A RESORT AND SPA AT MAHABALESHWAR

e Meridien has announced a year of unprecendented growth and plans to open 11 new hotels over the next months globally. Out of these, two will be in Indiam—a business and leisure one at Gandhinagar, Gujrat and a resort and spa at Mahabaleshwar, Maharashtra. The Le Meridien Mahabaleshwar Resort & Spa will oﬀer luxurious relaxation amid the forests of the Western Ghats and will be a complete destination to rejuvenate and unwind, while taking in the local ﬂavour and beauty.

VLCC EXPANDS ITS PRESENCE IN BENGALURU

remier wellness brand brand, VLCC recently launched a beauty and fitness center at HRBR Layout in Bangalore—its 8th wellness facility in the city. Along with the same, VLCC also launched two new hair services —Kerafusion Keratin TreatmentTM and Cysteine Complex TreatmentTM at this luxuriant outlet. VLCC Founder & Mentor, Vandana Luthra was present at the occasion to inaugurate the state-of-the-art outlet. Speaking on the occasion, Luthra said, “VLCC has been overwhelmed by the response received from the valued clients in Bengaluru since the time the brand established operations in the city. We have no doubt that going forward, people here would patronize this 8th wellness centre, whose unmatched standards in fitness and beauty services would benefit all those on the lookout for solutions to look and feel good. In the days to come, we plan to introduce several new services at this facility, including the YaP TM service, which is a unique combination of Yoga and Physiotherapy.”

SPOTLIGHT

Years

with élan 28

SANJAY DUTTA AND HIS BROTHER SANDEEP DUTTA CO-FOUNDED THE FIRST LOOKS SALON IN 1989 IN KAROL BAGH, NEW DELHI, AND WERE JOINED LATER BY THEIR OTHER TWO BROTHERS VIKRAM AND VARUN DUTTA. BY 2012, THE COMPANY HAD GROWN FROM A SINGLE SALON TO 28 SALONS IN DELHI & NCR AND ALSO OPENED A FEW BRANCHES IN JAMMU, CHANDIGARH AND LUDHIANA. THE COMPANY IS NOW MORE THAN 30 BRANCHES ACROSS NORTHERN INDIA. LOOKS HAS REMAINED AT THE FOREFRONT OF THE HAIR DRESSING INDUSTRY IN NORTHERN INDIA, PIONEERING THE PROFESSIONAL HAIRDRESSER AND EXCEEDING ALL INDUSTRY STANDARDS TO MAKE EXPERTISE AVAILABLE ON A LARGE SCALE.

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GUTTER CREDITS

S E T A R B E L E C S K LOO

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SPOTLIGHT

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GUTTER CREDITS

ooks Unisex Salon completed 25 successful years in business with great fanfare recently. At an enthralling event the entire Looks fraternity, partners, suppliers, friends and family danced away the evening to live music by leading and reigning stars from the Hindi Music industry including Jassi, Sonu Nigam and more. The event reached a climax with the live preview of the Bollywood movie — Jal with the star cast (Purab Kohli etc.). The director, Girish Malik, of the movie himself graced the occasion and spoke about the upcoming film also starring Mukul Dev, Yashpal Sharma, and Tanishtha Chatterjee. The film has been chosen for screening at 4 International film festivals. Seen enjoying themselves were leading personalities of the business including Aseem Kaushik, Director, L’Oréal Professionnel India, Binaifer Pardiwalla, L’Oréal Professionnel, Head of Education, Naresh and Mini Yadav of Le Marche & Bella Madonna, Eminence’s Vandana Sundra, Vipul Chudasama, to name but a few.

Looks began its journey with Kérastase in 2006, and it’s been an ever evolving relationship since then. It is one of the ﬁrst few Kérastase salons in the country. Looks makes the perfect aﬃliated partner salon with Kérastase in terms of the Hairdressing skills, the Luxe Ambience and Services. It gives me immense pleasure to Congratulate Looks for completing 25 years in the hairdressing industry. — Smira Bakshi, General Manager Kérastase and Keraskin India

Looks and L’Oréal Professionnel have been associated for over 17 years. This journey has been one of Commitment, Growth, Success and Passion. Commitment towards each other in joining hands to build an ethical business and oﬀer world class services to consumers. Growth in the number of salons, hairdressers and clients. Success in going from 1 to 40 salons in a very systematic and consistent manner and ﬁnally Passion towards building the business, providing education for the team and developing new services to cater to every client. I congratulate Sanjay Dutta and the Looks family on 25 Glorious Years of Excellence in Hairdressing! — Aseem Kaushik, Director, L’Oréal Professionnel India.

Sanjay Dutta with Aseem Kaushik of L’Oréal Professionnel India quidenda

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SPOTLIGHT

(Select r Sharma Yogeshwa with wife

) Citywalk

Deepika Sadanah, Makeup Director, Looks salon

Meeta, Looks (Rajouri) and Sonia Looks (Dwarka) with Vandana Sundra

Aseem Kaushik (C) with Mini & Naresh Yadav

Varun Dutta (right) with a guest Vipul Chudasama with a guest

GUTTER CREDITS

Sanjay Dutta started out in 1989 with a small idea and with a dream of making it big. While thanking his supporting business partners and team, Dutta stated, No dream is ever chased alone; the list of team members, business partners, friends, media and family to thank is endless. Starting from the junior most to the senior most team member of Looks, each friend, media partner and of course my strength, the family, I eternally and from the bottom of my heart thank all for supporting me, teaching me, guiding me and most of all believing in me.” He aﬃrmed, “It is my endeavour to live up to the promises and expectations of each person present and known, as without them Looks wouldn’t have been 25. I look forward to many more years of togetherness with each one.

Eminence Organic Skincare since 1958 has been associated with Looks chain of salon for last nine years and they have given us a potential growth of 198 per cent in the year 2013 – 2014, we intend to expand our retail business offering them exclusivity Delhi and NCR. Their loyalty and belief in brand has been sustainable taking their skin division forward aggressively and professionally going forward towards being organic.” She added, “25th Anniversary was celebrated with POMP and show along with celebrity presence and stage show making it glamorous. No stone unturned offering the best to his loyal staff, associates and friends. —Vandana Sundra, Country Head India, Eminence Organics

Sonali Dutta (R) with Annie Paul

Vinay Sisodia with Looks team, GK II

Deepak Jalhan of Looks salon

THE ACADEMY Having set almost a benchmark in the salon industry, Looks is now graduallly expanding across north India as well as entering the arena of professional education. It has set-up the new looks Academy – a sprawling state of the art centre in Karol Bagh, New Delhi. Nikhil Sachdeva and Twinkle Deol – professionals with over a decade of professional experince in professional education are heading this business.

Mini Nayar Yadav, Binaifer Pardiwalla, Manisha Yadav with Vandana Sundra

Team Schwarzkopf

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ACADEMICS

y t i v i t a e r C FROM

PROFESSIONALISM GEETANJALI SALON, FOUNDED IN 1989 HAS BEEN TAKING THE DELHI LANDSCAPE BY STORM AS IT HAS LAUNCHED SEVERAL LUXURY SALONS IN 2013. TO BACK IT UP GEETANJALI HAS ESTABLISHED A GLOBAL CLASS ACADEMY AT GREEN PARK. THE REASON BEHIND ITS SUCCESS IS ITS COMMITMENT TOWARDS PROVIDING WORLD-CLASS TRAINING AND EDUCATION. THE ACADEMY EMPHASIZES ON THE FACT THAT HAIR DRESSING AS A CAREER IS AS REWARDING AND RESPECTFUL AS ANY OTHER JOB.

wned by the celebrity hairstylist Sumit Israni, Geetanjali Hair and Beauty academy’s ultimate objective is based on, “Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiselling, scraping and polishing.” As of now Geetanjali academy is only present in New Delhi at Green Park area but plans to open more academies as they grow.

ELIGIBILITY The environment at the academy is fun, lively and exciting that encourage students to learn and enjoy. The only eligibility requirement to get admission in the academy is the knowledge of written and spoken English. And above all the person should be passionate and creative about hairdressing as a profession.

COURSES

Absolute route to hairdressing: this is a four months course and aﬃliated to L’Oréal Professionnel. This beginner’s

course has been designed by L’Oréal Professionnel’s team of teachers. The curriculum comprises of cut and styling, colour and communication to help students to broaden their skills in listening, speaking, writing and reading. The course fee is `79,000 if somebody pays the entire amount at once and `85,000 if payed in two instalments inclusive of all taxes and includes the L’Oréal examination fee as well. The academy provides students with the entire hairdressing kit and also provides all the products used during the course. This course includes the complimentary basic upstyle course which otherwise is an entirely separate course. It also teaches students about hair science, hair care and texture. After the successful completion the students receive ❶ ‘Foundation Hair Diploma’ certificate by Geetanjali academy ❷ Absolute route to hairdressing certificate by L’Oréal ❸ L’Oréal certificate for Colour Key 1, Colour Key 2, Creative form and Creative Liss.

Basic upstyle class: is a 15 days course and teaches about the basics of updo’s.

Advance upstyle class: the course duration is one month and is suited for someone who wants to excel in updo’s.

Foundation beauty course: this is an upcoming course

to be introduced by the academy. It is a two months comprehensive course completely on make-up. During the course the students will be given a demonstration from the trainers and followed by students’ demonstration on live models. On completion of the course the certiﬁcation of the Foundation Beauty Diploma from Geetanjali academy. students will be given a ce

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GUTTER CREDITS PHOTO BY JACK EAMES

NOVO THIS MONTH’S SMARTEST HAIR ESSENTIALS

Matrix NEW BIOLAGE ADVANCED range consists of a shampoo, conditioner and leave-in cream that claims to provide hair care solutions for both women and men. This specially created range tackles weak, fragile and brittle hair while making them twelve times better with just one treatment. It combines the goodness of Bamboo that promotes the elasticity of hair strands and Molecular Science with Intra-Cylane, an exclusive patented L’Oréal molecule, helps fill in the gaps and seals cuticles to reduce breakage. MRP: `380 onwards

L’Oréal Professionnel MYTHIC COLOUR GLOW OIL claims to be enriched with the power of the illuminating Cranberry oil along with the properties of Linseed oil that helps protect coloured hair from oxidative damage, besides proving a shield to the hair from harsh sunrays with its UV filter. MRP: `950 for 125ml

GUTTER CREDITS

HAIR /Preview

Paul Mitchell HAIR REPAIR TREATMENT claims to strengthen and restructure hair stressed by daily routines, over-processing or the sun. It helps prevent breakage and minimise the effects of chemical services. It replaces aces nutrients found in natural healthy hair, replenishes enishes the vital minerals to restore elasticity, inner strength, revives shine and rehydrates. s. MRP: `2,531

Omved HAIR CARE KIT helps manage dry and damaged hair that provides the required nourishment and care to the hair. This kit contains a Hydrating shampoo, Hair pack, Nourishing conditioner and Keshin Thailam. MRP: `690

The Body Care GREEN APPLE SHAMPOO comes with the extracts of Green Apple and Lemon peel that cleanses and conditions the hair along with moisturising ingredients like hibiscus, apple and reetha leaving even the lankest locks glossy and bouncy while UV filter protects the hair from the sun. MRP: 200ml for `145

GUTTER CREDITS

Garnier BLACK NATURALS oil cream hair colour is enriched with the goodness of Almond oil and Black Tea extracts, offering 100 per cent grey coverage and natural looking hair that are soft and shiny. The minutes no-ammonia formula cover greys in just 15 m and the colour lasts for 6 weeks. It comes in three Brown shades of Deep Black, Original Black and Br Black. Bla Bl B lackk. MRP: 40gm pack for `39 la

Himalaya ANTI-HAIR FALL CREAM promises to reduce hair fall and strengthens the hair from the roots and is enriched with herbs like Thistles, Indian Gooseberry, Chickpea and Licorice, that reduces the hair fall and promotes hair growth. MRP: `100 for 175ml

HAIR /Solutions

TRESS CARE The Salon Style Way

UNDERSTANDING THE GROWING NEED FOR HAVING A ONESTOP HAIR SOLUTION, LEADING HAIRCARE BRAND, TRESEMMÉ HAS UNVEILED ITS LATEST LAUNCH, SPLIT REMEDY RANGE THAT OFFERS YOU SALON GORGEOUS HAIR WITHOUT ANY COMPROMISE IN THE COMFORT OF YOUR HOME.

BAD HAIR DAYS

Women often complain of a bad hair day and hide their tresses compromising on style. Split ends, as a matter of fact, may actually be one of the reasons why women experience a bad hair day and hide their tresses. Excessive use of heat styling tools, chemical processing, bleaching and prolonged exposure to sun are known to cause damage and may contribute to split ends. Most women believe a salon haircut is the solution to get rid of split ends. Unfortunately, it makes one compromise on length as well as hairstyles.

TRESEMMÉ AT THE RESCUE

TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home and the need to style hair without compromise. Hence, it introduces its specially designed Split Remedy range, for women seeking a solution to split ends and enjoy their beautiful length. The new range incorporates Amino Vitamin Blend and helps to rescue split ends, resulting in - easier to style, more manageable, shiny and stronger hair. TRESemmé Split Remedy Shampoo gently cleanses hair of oil and dirt while the TRESemmé Split Remedy Rinse Out Conditioner conditions hair strands leaving your hair look healthy and stay smooth. TRESemmé Split Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue up to 96 per cent of split ends with use of shampoo and conditioner in just three washes for healthy-looking, smooth hair ready to style. TRESemmé Split Remedy is the new secret to Diana Penty’s scissor free tresses. “My hair undergoes a lot of styling on a regular basis and split ends would rob my hair oﬀ its near perfect polished ﬁnish. The solution I resorted to until now was a haircut which meant compromising on my length, which is very dear to me. With the TRESemmé Split Remedy range, I have found an appropriate solution. TRESemmé Split Remedy is a quick and easy solution to achieve split ends rescued salon gorgeous look without compromise.”

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TRESemmé Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different styles and lengths with confidence. One doesn’t need to compromise on their style quotient by hiding or cutting hair.” Speaking at the launch of TRESemmé Split Remedy, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “Indian women aspire to attain salon like gorgeous hair. We at TRESemmé understand this intrinsic aspiration and have addressed this need of hair transformation for women at home with salon innovations. TRESemmé Split Remedy is our latest offering that will help women achieve salon like hair without compromise.”

THE PRODUCT

The Innovative range contains Silicone, amino-vitamin blend and conditioning ingredients. All these ingredients from the formulation work in synergy to reduce split ends of hair fibre. The Silicone in the formulation has ability to form a lubricating layer on hair fibre. When hair is treated with shampoo and conditioner this layer helps to coat hair fibre to help p bring hair fibres and split ends together. reduce her. This layer also helps to re friction between 2 fibres and nd improve hair alignment This also includes blend nd of vitamins- Vit H, Vit B3, Vit C and Vit E along with lysine all known nourishing ingredients. The formula also contains poly electrolyte complex, oppositely charged polymers which are known to aid bringing split ends together. The range offers a shampoo and conditioner in various pack sizes starting form Rs80 onwards.

GUTTER CREDITS

ne of the favourite hair care brands of New York’s fashionistas, TRESemmé, has always been driven by a simple truth; every woman deserves to look fabulous as if she has just stepped out of a salon. Recommended by hair stylists all over the world, TRESemmé unveils the secret of split end rescued, salon style hair at home every day with the new TRESemmé Split Remedy Range.

CREATING THE

BEST

SALONS IN

INDIA

CANADA

USA

Showroom: 3, Stanford Plaza, Oshwara Link Road, Andheri (W), Mumbai-400 053 Tel. (off): 91-22-2674 4047/48 Fax: 91-2226744050 E-mail: beautyshapecorp@gmail.com

HAIR /Solutions

MAKE-UP FOR YOUR HAIR ONE OF THE HOTT HOTTEST TEST FASHION TRENDS R AND D SHOWING NO SIGNS OF OF THE YEAR OWN – BOLD, BRIGHTLY COLOURED SLOWING DOWN AL PR ROFESSIONNEL INTRODUCES HAIR. L’ORÉAL PROFESSIONNEL MPOR RARY HAIR COLOUR, ITS NEW TEMPORARY ALONS THIS APRIL. SO THIS HAIRCHALK IN SA SALONS HOOSE YOUR FAVOURITE SUMMER, CHOOSE OUR AND STYLE FOR HAIRCHALK COLO COLOUR REND DY LOOK… AN ULTRA-TRENDY

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GUTTER G GU GUTT UTTER R CREDITS CREDI R RED TS TS

vailable ble in six s showstopping ping sh shades, hades, HAIRchalk Rchalk is set to transform form the t way you accessorise. e. Inspired Inspired by make-up, nail ail polish, polissh, funky accessories ies and d pop-colour shoes, es, HAIRchalk gives es you the freedom m to change hair shades ades as often as you like! Bold on both blondes londes and brunettes, the shades shades consist of Sweet Sixteen Pink, First irst Date Daate Violet, Blue Ocean Cruise, Garden Party Green, Coral Sunset and Bronze Beach. You’re all to brighten ghten up the boardroom, wow your friends on a night ght outt or accessorize a pretty braid on a Sunday afternoon. ternoo on. HAIRchalk k is temporary tem mporary and not a traditional hair dye. A revolutionary olution nary water-based ink + micro-ﬁber polymer polym mer formula creates an attaches itself temporarily to ultra-thin ﬁlm that attaches chalk lasts for approximately 2 the hair. HAIRchalk applied and dried on hair it does shampoos. Oncee applied not transfer onto to clothing. clotthing. Get your hair ir ‘chalked’ ‘cha alked’ with of these funky colours or a combination mbinattion of them at the L’Oréal Professionnel salon alon cclose lose to you. The service lasts less than 20 minutess including inclu uding the application and a blow dry to lock in the he colour. colo our.

So pick your style…

FISHBONE TWIRL

A ﬁshtail braid with a ﬂash of colour for a playful look

BUBBLE BUN

Made-to-measure coloured highlights to dress up a sophisticated bun

CANDIED OMBRÉ Coloured Ombré for happiness guaranteed

DUAL PONYTAIL

A chic ponytail accessorized with a detail that’s simply… classy

OVER THE RAINBOW Multi-coloured highlights on beachy waves for a fantastic look

GUTTER CREDITS

THE IT-LOOK

Toned French Fringe Finally a French Manicure for your hair!

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HAIR /Trend Spotting

AMY ADAMS

On freshly washed hair, apply a mousse TIGI’s CANDY FIXATIONS TOTALLY BAKED for volume and hold. Blow-dry hair with a slight wave. Part hair to the leŌ side and separate the top secƟon. Make a French roll at the back with the rest of the hair and secure using bobby pins. A light spritz of hairspray TIGI’s BEDHEAD MASSIVE SHINE HAIRSPRAY on the top secƟon and tong using a medium-size barrel, let it the wave cool. Brush the wave through, pull back, away from the face and combine with the French roll. Secure with bobby pins and hold with hairspray.

BEAUTY ON THE

OSCARS

Red Carpet FROM CASCADING CURLS TO ULTRA FEMININE HAIR ACCESSORIES, THE 2014 OSCARS SAW AN ARRAY OF HEAD TURNING STYLES. IT’S TIME TO FIGURE OUT HOW YOU CAN CREATE THESE LOOKS FOR YOURSELF! AYESHA MISTRY, TIGI INDIA DECODES LOOKS OF THE LEADING LADIES ON THE RED CARPET AT THE 86TH ACADEMY AWARDS THIS YEAR.

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KATE HUDSON

On towel-dried hair, use a mousse TIGI’s FOXY CURL MOUSSE throughout the hair. Blast-dry Ɵll 100% dry and blow-dry the top with a paddle brush and choose your part. Use a large tong and wrap big secƟons of hair around to create barrel curls throughout the rest of the hair. Run your ngers through the hair to open up the curls slightly. Add shine and hold hairspray TIGI’s BEDHEAD MASSIVE SHINE HAIRSPRAY and wear all the hair over one shoulder.

JENNIFER LAWRENCE

Short hair with loads of volume and a strapless dress looked simply gorgeous of Jennifer FIXATIONS TOTALLY BAKED through the mid lengths and ends of the hair. Using a medium-sized round brush, blow-dry while liŌing the roots and adding massive volume though the hair. Add loads of texture by using a soŌ maƩ wax TIGI’s B FOR MEN MATT SEPARATION WAX and run your ngers through the hair for separaƟon. Finish with a hard hold hairspray like TIGI’s BEDHEAD HARD HEAD HAIRSPRAY. On 70% damp hair, spritz a root liŌing product TIGI’s BEDHEAD SUPERSTAR QUEEN FOR A DAY from the hairline to slightly below the crown and a volumising mousse TIGI’S CANDY.

NAOMI WATTS

To prep the hair, start with a good strengthening shampoo like TIGI’s BEDHEAD ELASTICATE shampoo and condiƟoner. On damp hair, apply TIGI’s BEDHEAD SUPERSTAR THERMAL BLOW DRY LOTION. Blow dry the fringe area rst and set in a roller, taking the hair away from the face the rest of the hair is blow-dried in secƟons using a paddle brush. Remove the roller, backcomb the fringe and set in a slight angle. One can use a bobby pin to secure the hair, if needed. Spritz a hairspray for a long-lasƟng hold.

GUTTER CREDITS

CHRISSY TEIGEN

On towel-dried hair, use a curl enhancing cream TIGI’s BEDHEAD FOXY CURLS CONTOUR CREAM through the mid lengths and ends of the hair. TIGI’S BEDHEAD SUPERSTAR QUEEN FOR THE DAY on the roots and throughout the hair for volume and thickness. Blast-dry the hair completely, use a small round brush and blow-dry the hair line away from the face with loads of volume. Use a large tong and create waves though out the hair, once again working away from the face. Tousle with ngers to open out the curls, use a exible hairspray like TIGI’s ROCKAHOLIC FUN TIMES FLEXIBLE HAIRSPRAY to have hold but allow movement in the hair.

b eauty l aun chpad | 04.14

HAIR /Focus

Introducing the

ADVANCED SOLUTION TO HAIRFALL MATRIX MERGES THE POWER OF NATURE WITH BREAKTHROUGH MOLECULAR SCIENCE TO BRING YOU NEW ‘BIOLAGE ADVANCED’. A NEW HAIR CARE BRAND WITH ADVANCED TARGETED FORMULAS TO ADDRESS SERIOUS HAIR CONCERNS LIKE HAIRFALL. BIOLAGE ADVANCED IS PROUD TO ANNOUNCE ITS FIRST EVER PRODUCT RANGE FIBERSTRONG - A REVOLUTIONARY SET OF IN-SALON TREATMENTS THAT PROMISE TO REDUCE HAIR BREAKAGE BY 95 PER CENT IN JUST 1 APPLICATION*.

ATRIX, has always pioneered a number of products to address the varied hair care needs and problems of consumers the world over. MATRIX is among the leading brands in professional hair care treatments and products in India offering expert professional services through a wide network of salons across the country. After the success of Biolage in India, MATRIX now introduces new BIOLAGE ADVANCED, a brand offering premium and cutting edge advanced hair care solutions for both women and men. BIOLAGE ADVANCED offers the highest level of in-salon diagnostic precision and treatment innovation for the increasing number of clients looking for customized care. The extreme stress that accompanies leading a busy life is a key player in compromising hair

IN-SALON USE ONLY

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quality, leaving them dull, weak, lifeless and prone to breakage - making hairfall one of the biggest concerns for women today. Hairfall is a very serious concern that requires an advanced professional solution. Going beyond core botanical remedies for everyday concerns -BIOLAGE ADVANCED has launched its ﬁrst ever product range targeting the serious concern of hairfall - BIOLAGE ADVANCED FIBERSTRONG. It is the next generation of hair care from Matrix specially created to tackle weak, fragile and brittle hair making them 12X stronger with just one treatment. The range comprise of a comprehensive set of in-salon treatments and home-care products that strengthen and condition fragile areas of the hair.

FROM SCIENCE

INTRA-CYLANE FILLS GAPS AND SEALS HAIR CUTICLES

GUTTER CREDITS

FROM NATURE

BAMBOO BOOSTS HAIR RESILIENCE & ELASTICITY

Fiberstrong combines the goodness of nature with bamboo and the power of molecular science with Intra-cylane. Bamboo passes on its strength to the hair promoting the elasticity of hair strands. Intracylane, an exclusive patented L’Oréal molecule, helps ﬁll in the gaps and seals cuticles to reduce breakage. These indulgent ingredients help in creating a structural reinforcement system to strengthen weakened hair cuticles as they condition the hair for ultra -soft and smooth results.

HAIR /Focus

The set of in-salon treatments promise to reduce hair breakage by 95 per cent in just one application. The three Advanced Biospa treatments are prescribed by

professionals for specific levels of hair weakness. • Advance 3600 Anti-Hairfall treatment for 60 minutes prevent hairfall from root to tip. This service has been specifically developed in order to deliver 95 per cent less hair breakage from the shaft and upto five per cent lesser hairloss from the roots. • Advanced Anti Breakage treatment for 60 minutes reinforces hair with the Fiberstrong Intra-cylanecon centrate that reduce breakage by upto 95 per cent and make hair upto 12 times stronger. • Advanced Strengthening treatment for 30 minutes defends against breakage as it moisturizes to impart exceptional conditioning, resilience and shine. The Biolage Advanced Fiberstrong Home Care range further shield hair from breakage. The range includes a strengthening shampoo, strengthening conditioner and the Intra-cylane strengthening leave-in cream. It also includes an extremely effective Fiberstrong concentrate and masque – products that are used by professionals as part of the new Advanced Biospa treatments. Going into the details: Biolage Advanced Fiberstrong strengthening shampoo: Perfectly suited to hair that needs an extra boost of resilience, this shampoo gently cleanses and helps to reinforce strength and elasticity for shiny, healthy-looking hair. Biolage Advanced Fiberstrong Strengthening Conditioner: A conditioner that not only helps detangle your hair and reinforce strength, but alsoadds moisture and elasticity to leave hair resistant to damage and soft to touch. Biolage Advanced FiberstrongIntracylane Strengthening Leave-In Cream: This unique cream is built with ingredients that strengthen hair without compromising on softness. With daily treatment it wraps hair in an antibreakage shield as it conditions the cuticle.

LESS HAIR BREAKAGE IN JUST 1 APPLICATION 46

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Matrix has always focused on innovating and developing products specially designed to provide solutions to a wide range of hair woes through a set of in- salon treatments. With Biolage Advanced, Matrix has taken a step further to provide cutting edge advanced hair care solutions to ﬁght serious hair concerns. Fiberstrong- The newly launched range from Biolage Advanced targets the serious concern of hair fall that plagues a majority of women. With ingredients from science and nature acting as tools to ﬁght hair care problems, the Fiberstrong range not only promises to reduce hair breakage by 95% in just one application but also makes hair 12x stronger! I highly recommend Fiberstrong for both men and women to tackle weak, fragile and brittle hair.

– Faiyaz Shaikh, Artistic Educator, Matrix India

INTRODUCTORY PRICE FOR FIBERSTRONG RANGE STRENGTHENING CONDITIONER

98g and 196g `220 and `380 resp.

200ml and 400ml `270 and `485 resp.

STRENGTHENING LEAVE-IN CREAM

200ml at `625 b eauty l aun chpad | 04.14

L’oréal Professionnel Introduces Targeted Procedures For Damaged And Coloured Hair FED UP OF YOUR HAIR BEING SO WEAK AND DAMAGED, THAT YOU WANT TO CUT IT OFF? ALWAYS DREAMT OF RETAINING YOUR VERY FIRST DAY COLOUR FOR LONGER? DIFFERENT HAIR TYPES NEED SPECIALIST TREATMENTS, WHETHER IT’S REVIVING DAMAGED HAIR OR COLOUR-TREATED HAIR THAT NEEDS PROTECTION AND LONGER LASTING RADIANCE. L’ORÉAL PROFESSIONNEL’S SÉRIE EXPERT RANGE KNOWN FOR TAILORMADE IN-SALON TREATMENTS, HAS NOW LAUNCHED THE NEW REVOLUTIONARY TREATMENT RANGE CEUTICS–FOR TWO OF YOUR BIGGEST HAIR CONCERNS!

ou finally have the option of a Hair Botox Procedure with Série Expert’s Fiber ceutic range to recover extremely damaged hair. For all you colour lovers– fading colour is a thing of the past with the Colour Lock Procedure Série Expert’s Cristalceutic range which locks-in 6 weeks of colour radiance! The Hair Botox Procedure through a series of 4 sittings repairs chemically damaged and burnt out hair; Infused with Intra-cylane technology, this is the 1stfirst fiber-filling in-salon procedure that creates an internal armor in the hair structure thus protecting and reviving the health of your hair and lasts for more than 10 hair washes. Experience the ultimate in advanced haircare with your very own hair prescription card that offers you a personalised Hair Botox experience. What’s exciting about the Colour-lock Procedure is that your 1st day radiance that you’ve always dreamed of retaining can now be locked-in for 6 weeks! All you need to do is ask your stylist to perform the procedure on the day of your hair colour! The Cristalceutic range is powered with Gluco Mineral technology, which has enabled the 1st color crystallisation procedure for that traps the colourants at the heart of the hair fiber so you can have longer-lasting colour radiance. Each of the procedures is especially administered by an in-salon expert so you get the best results! So more sob stories of wanting to cut your hair off and no more just dreaming of retaining your 1st day hair colour!

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HAIR /Conversations

THE GREAT WAHL OF

Grooming

YOU HAVE INDEED A LEGACY TO CARRY FORWARD IF YOU ARE THE GREAT GRANDSON OF LEO J. WAHL (FOUNDER OF WAHL CLIPPER CORPORATION ) AND SON OF GREGORY WAHL (CHAIRMAN OF THE WAHL CORPORATION) WHO CONTINUES TO HAVE HANDS ON EXPERTISE AND SPINS OUT PATENTED TECHNOLOGY FOR HIS BUSINESS EVENT TODAY! A 4TH GENERATION, BRIAN IS NOT JUST A SCION OF THE FAMILY BUT IN HIS CAPACITY AS A NEXT GENERATIONAL LEADER HAS A FIRM HANDLE ON THE CHALLENGES OF THE CURRENT CENTURY. WAHL ENTERED THE INDIAN MARKET BY OPENING A SUBSIDIARY A FEW YEARS BACK PERHAPS EMPHASISING ITS SERIOUSNESS FOR THE INDIAN MARKET. BEAUTY LAUNCHPAD CAUGHT UP WITH BRIAN WAHL ON HIS RECENT VISIT TO INDIA WITH INPUTS ALSO FROM WAHL INDIA MD, ROHIT SOOD.

As the scion of the family, how do you see Wahl positioned across the world? BW: We see ourselves as the best in the category that we

exist in. My great grandfather founded the company and ours is not a company that focuses on a large category of products. We focus on hair clippers and trimmers and that’s what we have been doing for the past 95 years. Manufacturing and innovation is at the core of what we do. My grandfather had several inventions under his belt as does my father (Gregory Wahl). As a company we are continuously trying to improve and perfect the processes, we are a vertically integrated company as we are manufacturing in-house helps control and ensure consistency in quality. Hence, we see ourselves as a premium brand, manufacturer of quality products that everybody can aspire towards. Our products last for years and years. It gives us great pride to know that products we make last and are appreciated as so many barbers have expressed.

How has your journey been so far in India? How do you propose to capture market? BW: It’s been an eye opening experience for us. It’s

completely diﬀerent than any where else in the world. There is huge opportunity. You can see the ambition and the drive in the people. There is so much expansion going on, so much development and growth which is coinciding with an exciting phase in the economy’s development. We are glad we have a good team here. They are driven, passionate, aggressive and love the products. In fact that’s been a part of how we have built our brand over the years- the good people we have had and hired, have made all the diﬀerence. The fact that the products speak for themselves also helps. As

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a result we haven’t had to allocate too much on our marketing spends. Once somebody uses our products they tend to be loyal to our brand and we try to maintain good service and show our appreciation. We are only where we are today because of our customers.

So what have been the learnings in India so far?

BW: We are still ﬁguring things out. We cannot do business

the way we normally do as we have to adapt given the number of diﬀerent opportunities, distribution channels and markets. We are trying to be ﬂexible and understand as much as we can. Figure out what best works for India and do what we can.

How do the diﬀerent segments of business ﬁgure in your balance sheet?

The professional business is our foundation where we are focused and also where we are seeing expansion specially in the men’s grooming and the consumer business. The professional business is sort of our core with consumer picking up the products once they identify the brand as being used by their hairdressers. Pet is still developing. It is an area we are working on and where opportunities are big.

So what would you note as your recent successful breakthrough in terms of technology?

Our strongest leverage point has been the lithium ion battery with its ability to charge quicker, especially for an end consumer who may not have had the time to leave it on the charging stand, unlike hairdressers. A minute is enough to charge for a duration of 10 minutes functioning, that inturn gives us a big competitive advantage. Our core business essentially has been that of blades, which go into a lot of processes and precision. Hence, the technology is absolutely cutting edge.

As you know India is a value for money market, and given the challenges of the grey market, copy cat or cheaper products, how do you propose to tackle these in India and reach out? BW: In the professsional market awareness comes through

education, through engaging with hairdressing schools, etc. The idea is to get people to use the product and explain. In the ﬁrst go people may not gather the added value attached to any Wahl product but once when you get them just to try and compare the diﬀerence, that’s when we are able to win them over as customers. On the IP and fake products issues- we try to take steps to protect out intellectual property. The best thing we can do against such challenges would be to continuously innovate and make better products, each one better than the other. This is simply to keep ahead. So we always try to be one step ahead of the competition.

RS: Dedicated education seminars in Tier II cities are being

rolled out as we speak after having already covered the bigger metros. We are observing that the hairdresser can now relate to the product. So they buy the product first and then we give them education. For instance, a recen recent event at Rajkot had more than 80 hairdressers attending the seminar with each having bought our prod product first. These we know are serio serious learners and not just there fo for free education. We plan to events in Jaipur, Kolhapur and have ev Siligur Siliguri in the near future. Besides, we have had over the Be last few years India’s top names as brand ambassadors. Most of our br Indian hairdressers look up our In these brand ambassadors and to the when they are out to train, they are eemulated by the crowd. When they see them use the clippers etc. in such su an efficient manner, the learners actually want to buy and lear use these products themselves.

Are you looking at m manufacturing in India In any time soon? BW: B There isn’t a deﬁnitive

timeline yet but it all depends ti upon how quickly the u business takes oﬀ. India is b deﬁ d nitely on the company’s radar. If we continue with the growth that we are seeing, it might happen sooner rather than later.

FACT FILE

ESTABLISHED: 1919 by LEO J. WAHL

Invention of ﬁrst Electric Hair Clipper Present in 135 countries across the world. In mid 60’s, the company developed and produced a very unique and innovative ﬂexible-blade electric razor.

1965: The introduction of the Vac Clipper, a clipper with a vacuum hair pickup.

1967: The Company designed the ﬁrst cordless/rechargeable battery-operated hair trimmer and marketed it to professionals.

1975:

The company began manufacturing a full line of foot and back massagers with controlled vibration and heat, using Wahl’s electromagnetic motor.

1977: Wahl also introduced another totally new product

concept: the hygienic, battery-operated nose and brow trimmer.

1984: The Groomsman, the world›s ﬁrst battery-operated facial hair trimmer

1987:

ZeeCurl – a unique, ﬂat-barrel curling iron gave stylists a tool to create new hairstyles with Z-shaped curls, adding texture and body to all types of hair. In 1988, FrenZee, the consumer version, was added.

1993: The ﬁrst marketing of the Custom Shave System,

allowing the user a choice of three foil heads for varying degrees of shaving closeness and comfort. The Company acquired Moser Elektrogerate GmbH, an international manufacturer headquartered in Unterkirnach, Germany.

1997: Gregory S. Wahl was elected president of Wahl Clipper, USA.

2001:

Wahl Clipper introduced Trim N Vac – the ﬁrst beard and moustache trimmer that collects the trimmings using a patented vacuum system, “Neat Beard - Clean Sink”.

2009: Wahl Clipper Corporation celebrated its 90th

anniversary Wahl introduced the ﬁrst grooming tool to harness the power of lithium ion, the most technologically advanced rechargeable battery available.

2011: Wahl entered India by establishing a wholly-owned subsidiary.

b eauty l aun chpad | 04.14

HAIR /Portfolio

Twisted Sister Designed by Mallory Hofmann

“Through the years of being behind the chair, my work has consisted of natural, easy-to-wear looks. This photo shoot allowed me to step out of my comfort zone and create an image that showcased glamour with a twist of the dark side.”

Sparks

e v i t a e r C

—AMY DODDS

GUTTER CREDITS

SONYA AND CHRISTOPHER DOVE GUIDE THEIR TEAM TO GREATNESS IN THIS EXCLUSIVE COLLECTION.

GUTTER CREDITS

Sometimes it’s amazing to see how mentoring can help an artist’s creativity catch fire, so to speak. For that’s just what happened in the latest collection from The Doves Studio, Metamorphosis. Salon co-owner, Hairdreams Ambassador and Wella Creative Director Christopher Dove was fortunate enough to assist Hair Department Head Linda Flowers on the set of The Hunger Games: Catching Fire by heading up one of the film’s hairstyling teams. When he got back to his salon, he could barely contain his enthusiasm and wanted to share the spirit of cooperation and artistry with his entire staff. “Each stylist had the freedom to cut, color and style a wig that was provided by the salon,” Dove relates. “With no parameters, our team was able to let their creative juices flow.” How was the experience of mentoring his team on this shoot? “For me, it was quite multifaceted. It was exciting to see what everyone came up with, and on the other hand it was really nice to be able to mentor and lead the way a little, give them some direction. This collection is truly our own personal creation.”

Blood Orange

Designed by Chris Rosario “I always ﬁnd it interesting to give classic shapes a modern edge. I took a traditional bob shape, placed a strong color palette within the shape, and played with volume and asymmetry for my ﬁnal look.”

Sultry Spice

“My thought process began with creating a vibrant copper color that would appeal to a client as well as provide a strong foundation for an editorial look. My styling was driven from the desire to combine texture with sleek shapes. Overall, I wanted my look to be feminine without being over-thetop sexy, edgy or just plain cute.”

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PHOTOGRAPHER: NICHOLAS TRONAIN; HAIRSTYLISTS: MALLORY HOFMANN, MELISSA FELIX, CHRIS ROSARIO, EDDIE NEUANGTHAVONG, ANDREA SKELTON; MENTORS: SONYA AND CHRISTOPHER DOVE; WARDROBE: LAUREN WYENN; MAKEUP: LYSETTE CASTELLANOS; EXTENSIONS: HAIRDREAMS; WIGS: HAIR U WEAR BY RAQUEL WELCH COLLECTION; HAIRCOLOR: WELLA PROFESSIONALS; STYLING TOOLS: BRAZILIAN HEAT, INSTYLER PROFESSIONAL; STYLING PRODUCTS: WELLA CARE & STYLING, ORIBE, SEBASTIAN PROFESSIONAL

HAIR /Portfolio

Nature's Icon

Designed by Eddie Neuangthavong “Inspiration comes from everything that we encounter in life, whether it’s architecture, fashion, art, nature or music. In this particular look, my inspiration came from the bold and contrasting colors on a bird’s feathers, while the style itself mimics a bird in ﬂight. The boldness of the colors combined with the softness of the style create a subtle balance.”

Frayed Lines

GUTTER CREDITS

“For this style, I was really inspired by the ’60s mod look. I’ve always gravitated toward creating looks with structure while maintaining simplicity. I normally play with much darker shades, but this time I chose to go with an icy gray with a panel of blue scattered through the top and fringe.” b eauty l aun chpad | 04.14

HAIR /Portfolio

Projects AESTHETICS SALON SHOWCASES ITS TALENT FOR BEAUTIFUL HAIR IN THIS COLLECTION.

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GUTTER PHOTOGRAPHY: CREDITSJOHN RAWSON; HAIR: SARAH BOWRON AND ADRIAN BOWRON

Passion

SLEEK SOPHISTICATE Resting atop the head like a crown, hair is sculpted to perfection in this updated chignon.

GUTTER CREDITS

MAKING WAVES Tresses cascade like a bubbling brook in this sultry Veronica Lakeinspired shot.

The team at Aesthetics salon in England’s West Midlands is no stranger to awards and accolades for their breathtaking imagery. Just recently, they were named Midlands Hairdresser of the Year at the 2012 British Hairdressing Awards as well as National Hairdresser’s Federation Photographic Stylist of the year. We can’t wait to see what 2014 has in store for them. In the meantime, here are a few new images from their latest passion project. b eauty l aun chpad | 04.14

HAIR R /Portfolio

GUTTER CREDITS

VAMPY VIXEN Channeling Vidal Sassoon and â&#x20AC;&#x2122;30s screen siren Louise Brooks, this pixie is a study in angles and precision.

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GUTTER CREDITS

TIGHTLY WOUND Everything counts in large amounts: A cloud of curls enwraps a model like a downy fabric.

“I love this modern version of a 1920s men’s cut, the short back and sides,” French says. “I made sure not to use any strong ﬁnishing products to keep the style very soft and cool-looking.” b eauty l aun chpad | 04.14

HAIR /Portfolio “I think spring/summer 2014 has a very soft palette,” muses Wella Global Creative Director Josh Wood. “We’ve come from a long period of colors being incredibly bright and intense, and for me 2014 is about color that has a very soft and very understandable personality.”

Urban

JUST AS TRENDS EVOLVE, so too do those setting the trends. In a transition away from synthesizing four diﬀerent trends, Wella Professionals’ 2014 TrendVision collection, Urban Native, instead showcases highly creative, inspirational and non-commercial images. Shot on location in London by Global Creative Directors Eugene Souleiman for Care and Styling and Josh Wood for Color, the collection underscores a carefree and creative approach to this year’s style and color themes. “This trend for me is very much about life edit—about making the right choices that are going to make one happy and fulﬁlled,” says Wood of the soft colors in the collection. “I like the fact that we have a style that is much looser and much cooler,” agrees Souleiman.

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WELLA PROFESSIONALS

Native

GUTTER CREDITS

“What I’ve basically done for our spring/ summer trend look is deconstructed the hair to give it a very natural feeling and added textures where they should be,” says Souleiman.

b eauty l aun chpad | 04.14

HAIR/Trend Spotting

Seeing Double

Turn to page 103 to see the runway looks!

CREATE YOUR OWN ITERATION OF THE TWO-TONE LOOK THAT’S DOMINATING THIS SEASON’S RUNWAYS.

gMatrix’s Brunette Beauty! By Chrystofer Benson

i Arteasecolors’ Flaming Mane! By Jeﬀ Stump

i Lakmé’s Rainbow Range! By Arda Itez

1. Color Refreshing Conditioner in Curry on the front of the hair 2. Color Refreshing Conditioner in Wit mixed with 2 grams of Color Refreshing Conditioner in Copper for the peach hue on the back of the hair, applied through the ends

1. Create a base with demipermanent color 1/00 and 6-volume Developer, decolorise with kblonde to highlight 2. Apply gloss: 0/20 with 6-volume + 10-volume Developer 3. Collage mix: ½ oz. 0/70 + ½ oz. 0/00 with 10-volume Developer

hWella Professionals’ Pink Power! By Mark DeBolt

1. Pre-lighten by painting Blondor Extra Cool Blonde Powder mixed in equal proportion with Blondor Multi Blonde Powder and 30-volume Developer 2. Separate a large, diamond-shaped section that sits an inch behind the front hairline and measures 2 x 2 inches 3. Color diamond-shaped section with Koleston Perfect 0/65, mixed with three parts pastel Developer to create vibrant pink 4. Gloss the remaining hair with Color Touch Relight strawberry blonde formula: 1 oz. /03 + 1 oz. /00 + ¼ oz. /34 + ¹/16 oz. /47 mixed with two parts pastel Developer

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i Aloxxi’s Dynamic Red! By Teri Dougherty and Candace Bossendorfer

1. Chroma 8K with 20-volume Developer at the base/Tones 8K with 7-volume Activator on mid-lengths and ends 2. Chroma 7R with 10-volume Developer at the base/Tones 7R with 7-volume Activator on mid-lengths and ends 3. White Lightener with 10-volume Developer 4. Chroma 6XR with 10-volume Developer

FORMULA:

SOCOLOR Formulas Natural Level 3 Formula A: Light Master and 20-volume Matrix Cream Developer Formula B: SOCOLOR 5AG and 20-volume Matrix Cream Developer Formula C: Color Sync 7AG and 10-volume Matrix Cream Developer 1. Section the hair into four quadrants: 1, 2, 3 and 4 2. In sections 1 and 2, drop out a 1-inch perimeter in the nape. Just above the perimeter section, take a fine diagonal slice, and apply Formula A from the midlengths to the ends. Note: Visually use the jawbone as a reference—do not apply formula above the jawline 3. Use a dry brush to vertically feather the product up to create a soft diffused line. Lay a flat foil on top and do not fold. Repeat in section 2 4. Continue working in sections 1 and 2 until just below the crown with backto back slices. If the hair is layered, concentrate the product toward the ends on the shorter layers 5. Repeat the application in sections 3 and 4 by taking diagonal slices working to the parietal ridge. Process, rinse, shampoo and completely dry 6. Re-section the hair into quadrants. Apply Formula B scalp to ends to the 1-inch perimeter left out in first step and cover with a foil to keep separate 7. Working way up, take a fine subsection and apply Formula B to the scalp area. Holding the brush vertically, work the product downward till you reach previously lightened hair, continue same below the crown 8. At the crown, apply Formula B scalp to ends on dark hair that has not yet been coloured and use foil to keep separate. Repeat in remaining quadrants. Begin processing for 35 minutes 9. Apply Formula C for the last 20 minutes to the pre-lightened hair. Using your fingers, softly blend the formulas at the diffused line to create a seamless transition. Process, rinse, shampoo and condition. Dry and style

Also Available at : AHMEDABAD Panash International, Ph.: 09099660909 AGRA R.S.Enterprises, Ph.: 09897579450 AMRITSAR P.L. Traders, Ph.: 09888033538 BANGALORE Vaibhav Store, Ph.: 08041518183, 09886597935 BHOPAL Rishi Enterprises, Ph.: 09826058102 CHANDIGARH Srishti Enterprises, Ph.: 09988272847 CHENNAI Angel Enterprises, Ph.: 9962737051 INDORE Monalisa, Ph.: 09826070857 JAIPUR Sondaryam Enterprises, Ph.: 09829053507 JALANDHAR Impression Beauty Zone, Ph.: 09464520041 KOCHI Live in Health, Ph.: 09447169659 KOLKATA New Look, Ph.: 9830690842 KANPUR Vee Pee Enterprises Ph.: 9235839431 LUCKNOW Super Sales, Ph.: 09795192968 LUDHIANA United Marketing, Ph.: 09814418767 MUMBAI (West) Beauty Planet, Ph.: 09819396690 (South) Ultimate Beauty Solutions- 022-23454671/72/73 NAGPUR Bhagwan Das Traders, Ph.: 9372397208 PUNE Rohit Enterprises, Ph.: 09766261188 Angtarang Academy, Ph.: 9822067404, 020-24243656 RAJKOT Rushi Cosmetics- 9428266072 RAIPUR Roshan Agencies, Ph.: 09893157777 VADODRA Shradhdha Agencies, Ph.: 09825037944

HAIR/Trendsetter

Hardy puts the ﬁnishing touches on this sultry

brunette.

Some Like it P

SEXY HAIR’S LATEST TREND CUT AND COLLECTION PAYS HOMAGE TO THE SEXIEST WOMAN EVER: MARILYN MONROE. — AMY DODDS

erhaps it was back in 1951 that, during a poolside photo session, Marilyn Monroe first fell in love with the Hollywood Roosevelt Hotel. After all, the iconic Spanishrevival building was (and still is) showbiz come to life. Located in the heart of Hollywood Boulevard, the Roosevelt was built in 1927 and financed in part by silent film greats Douglas Fairbanks and Mary Pickford. So it’s small wonder that during the mid1950s, Monroe called Suite 1200 home on more than one occasion. More than six decades later, the Marilyn Suite—as it’s now known—is surprisingly unassuming. Oh yes, it’s elegant and chic, with a balcony that overlooks a beautiful pool (sadly, the diving board on which Marilyn posed is no longer there)—but it thankfully doesn’t scream gaudy Marilyn, as so much of Hollywood Boulevard tends to do. Instead, the suite seems to echo the more vulnerable, more intimate side of Marilyn. It’s here where Sexy Hair Creative Director Rafe Hardy and team capture some of the first images for the Hollywood Bombshell collection. “Shooting in Marilyn’s former residence was a great concept,” Hardy enthuses. “To actually re-create what could have happened there was really exciting and inspiring!” The collection, which features three cuts each with three different looks, is reflective of the different styles Monroe sported during her all-too-brief career. “Her beautiful facial features

I think Marilyn would be totally on board with Sexy Hair’s campaign,” says Hardy. “From the imagery and the taglines to the performance and reliability of the product, I think she would be very pleased to be a part of the team. 64

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HAIR: RAFE HARDY, NADIRAH VOLPE, DAVID BABAII; PHOTOGRAPHY: ROBERT LYNDEN; MAKEUP: ANGELA LEVIN; WARDROBE: DEBORAH WAKNIN

rdy e Director Rafe Ha Sexy Hair Creativ is the d an ur mo “I love this look!” gla dern that it reﬂects mo ” exclaims. “I think re. ptu ca to at we are trying true essence of wh

HOT

Sexy is not just a look—it’s an emotion that we are all capable of. For me, that makes it timeless. —RAFE HARDY allowed for absolute versatility with shape and length,” muses Hardy. “The cuts and styles in Hollywood Bombshell are designed to be reminiscent of the days of Hollywood glam, but with a trendier, more up-to-date approach to the variable styles.” The collection includes two blondes, one with long hair and the other with medium-length tresses, as well as a shorter-haired brunette. Each of the models was given different looks in order to display the versatility of both the cuts as well as the styling products used to achieve them. Hardy took a relaxed approach to the hair designs to keep them consumer-friendly yet inspirational. “I kept in mind the need for versatility while keeping them easy to create,” he explains. “Using our system of cutting, Structure in Motion, I was able to create the cuts simply and logically. I really wanted to create designs that had appeal and the ability to morph.” Of course, this collection is also designed to promote Sexy Hair’s partnership with the world’s sexiest icon. “Who is the sexiest woman known worldwide by anyone from teens to octogenarians? Marilyn Monroe,” says Hardy. “Ours is the perfect partnership because it lets the consumer realize who Sexy Hair is and what we represent. Sexy meets Sexy!” Hardy, like so many, has been an ardent admirer of Monroe for decades. “I have always been fascinated with not only her beauty, but also her drive and dedication to her craft,” he remarks. “So I was ecstatic to hear that we were going to have her as a brand ambassador—even more so when I was asked to create a modern-day Marilyn collection!” As the camera flashes and his modern-day Marilyn strikes another pose, Hardy reflects on what sexy truly is: “Sexy is not just a look—it’s an emotion that we are all capable of. For me, that makes it timeless.” And standing here in the room in which Marilyn lived, with her images capturing youth, strength, beauty, sexiness, fragility—everything that it means to be a woman—one can’t help but agree.

Behind-thescenes Look

➊ The modern-day Marilyn lounges on her balcony, reading up on her role in “Hollywood Glam,” a Sexy Hair production. ➋ Bigger is better in this voluminous look. ➌ The brunette gets ready for her closeup. ➍ Nadirah Volpe brushes out the long-hair blonde, who’s all thumbs-up.

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City of Angels LOS ANGELES’ FASHION WEEK FOR SPRING/ SUMMER 2014 SHOWCASES A BEVY OF STYLES. —AMY DODDS, MARIANNE DOUGHERTY AND ALYSON OSTERMAN-KERR

Ponytails with a bit of shine create a clean, polished look at Michael Costello.

Goddess braids create an Aztec vibe that complements Andre Soriano’s collection.

by classic, Chic, low ponytails inspired r of the day structured pieces are the orde at Malan Breton.

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Outrageous is the only word to descr ibe the looks at Amato Haute Couture.

Matte hair reminiscent of the ’70s rules at Octavio Carlin.

HAIR /Runway Report

es, there’s New York, Paris and Milan. But there’s also Los Angeles—and the spring/summer 2014 Fashion Week shows prove that the City of Angels has a lot to oﬀer, both in terms of clothing and beauty. Launchpad was on hand at several of the shows, and we oﬀer you a play-by-play of some of our favorites.

STYLE FASHION WEEK LOS ANGELES

The thing about Fashion Week Los Angeles is that it’s as vast and expansive as the city in which it’s hosted. Fashion Week here should really be called Fashion Month. One of the premier events is Style Fashion Week Los Angeles, held downtown at L.A. Live. Stylists for VoCé Haircare were hard at work during the five-day runway extravaganza, where they created looks for designers like XCVI, Octavio Carlin, Michael Costello, Malan Breton, Andre Soriano and Amato Haute Couture. No doubt about it, the team pulled out all the stops at Amato Haute Couture. “It’s always an outrageous show with headpieces and dramatic drapery,” says Lead Artist Whitney Olson, who kept the hair in a simple chignon with variation of texture. “Hair was pulled back for a smooth look in the front and teased and wrapped in back to create a matte effect.” Olson was also Lead Artist at Michael Costello, where she decided upon sleek, contemporary ponytails with a bit of shine. And at Octavio Carlin’s collection, which featured an array of prints, Olson used Refresh Me Dry Shampoo to create a matte finish that paid homage to ’70s looks. At XCVI, Lead Artist Kamie Nielson used Surf Mist to add a bit of texture to asymmetrical braids, lending a romantic, girlie feeling. Meanwhile at Andre Soriano, Lead Artist Micha Brown used Wax Me Pomade to smooth out the hair and create clean “goddess braids,” then used Hold Me Spray to keep plaits in place. Of course, you can never go wrong with a chic, low ponytail—which is exactly what Lead Artist Lorenzo Calderon delivered at Malan Breton. To prep for the blowout, Calderon used Volume Mist, then applied Smooth Me Cream to each ponytail to add shine. All in all, the looks at Style Fashion Week Los Angeles ranged from sedate to over-the-top—much like Angelenos themselves.

PHOTOGRAPHY: VOCÉ: ADOUBLELEYE PHOTOGRAPHY; GREG LAVOI: KAI HE; SEBASTIAN PROFESSIONAL: BILL KNAPP

IRENE BY GREG LAVOI

Held at the lush Kyoto Gardens in the DoubleTree Hilton Hotel, Irene by Greg LaVoi’s wares are perfect for ladies going to a tea party, says Paul Mitchell Editorial Director Lucie Doughty, who styled the brand’s spring/summer 2014 show. She explains that a look book had already been photographed, so she kept true to the hairstyles within it—“we just took them a little bit further,” she says. “The look is a combination of textures: a French plait at the back and curly on top,” Doughty explains. “It’s a really nice combination of clean and sleek, with fun texture. The style works really well because it’s very feminine and pretty, and his clothes are feminine and pretty.” For those with ﬁne hair, Doughty prepped using Tea Tree Lemon Sage Thickening Spray, and thicker hair was primed with Awapuhi Wild Ginger HydroMist Blow-Out Spray. After hair was blowdried with a large round brush, it was set with the Express Ion Curl and ﬁnished with Extra-Body Finishing Spray. “We kept the style nice and tight in the back, but brushed it out on top, so it came out very soft and feathery,” Doughty says.

PROJECT ETHOS

Project Ethos brought a collaboration of fashion, music and art together for more than 1,500 attendees, who packed Hollywood’s famous Avalon club. One of the event’s sponsors included Sebastian Professional, whose Lead Stylists Anthony Cole, Omar Antonio and Diva Poulos showcased hair looks achieved using the line’s EvoTech collection, completing styles on stage to a thrilling audience. “We’re showing a variety of looks to emphasize the versatility of EvoTech,” says Antonio. “I’m really excited to be doing an avant-garde braid-heavy design. You’ll see it transform onstage from a relatively simple braid to a very extreme style!” To see Cole and Antonio discuss the looks they created, log on to beautylaunchpad.com/sebastian-professional-at-project-ethos. Sebastian Professional crafts striking styles for Project Ethos during Los Angeles Fashion Week. b eauty l aun chpad | 04.14

HAIR /Tool Talk

B&B:

Blowdryers and Brushes

PERUSE THIS PAGE TO FIND YOUR DREAM BLOWDRYER AND BRUSH, ALONG WITH TIPS—FOR THE PROS AND BY THE PROS!—ON HOW TO USE THESE TOOLS TOWARD AN EXCELLENT BLOWOUT. —MOLLY KOSSOFF

“The E.T.C. Light guarantees high and even air pressure, thanks to the Evolution Turbo Compressor technology. The closer you blow-dry to the brush, the higher the pressure and the more concentrated the airﬂow, closing the cuticle and reducing dry time.” Alex Pezzica, Gammapiu Art Director Gammapiù E.T.C. Light Dryer gammapiu.it

“Start at the lowest section, closest to the neck, then pull the brush through the hair as you blow-dry with the nozzle angled downward. Make sure you’re maintaining tension as you move the brush from the roots to the ends.” Tiﬀany Atchison, Fromm International Stylist Consultant Fromm 1907 Round Brush frommbeauty.com

“For added volume, use a volumising spray at the roots and massage it into the scalp. Blow-dry on a low setting, so hair stays frizzfree while styling.” Josue Perez, Celebrity Stylist

“After the hair is 80 per cent dry, to create the desired style and volume I ﬁnish the blowout with the Ceramic + Ionic Round Brush, overdirecting the hair at the base area.” Molly Woodruﬀ, Keratin Complex Education Growth & Development Manager Keratin Complex Ceramic + Ionic Round Brush keratincomplex.com

“Don’t rush: A long-lasting blowout will take a while to do properly. Take your time and work in small, one-inch sections. Any moisture left in the hair will cause frizz.” Alon Peled, ISO Beauty President ISO Professional 2000w HAIRLUX Blowdryer isobeauty.com

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“Gently detangling the hair is an important ﬁrst step in preventing damage while the hair is in its most fragile state. Share with your client how to use a polishing paddle (held vertically) to remove tangles without pulling.” Robert Reed, Ergo Research Founder and CEO Ergo Ionic Polishing Paddle askergo.com

ARMANDO SANCHEZ

Rowenta Inspiration Pro Dryer rowentausa.com

PHOTO BY FABIEN CHARUAU

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BEAUTY/Portfolio

Twain

OPPULENCE THE BEAUTY CONCEPT OF THIS STORY WAS TO REFLECT ON DUALITY; IN FACT THE USAGE OF DIFFERENT SHADES (MATTE, SHINE AND MONOCHROMATIC) HELPED THE HAIR AND MAKE-UP ARTIST, PUNEET SAINI TO BRING OUT THE CONTRAST AND OPPOSITION IN COLOURS AND THE TEXTURE. THE SKIN WAS ALSO SOMETHING VERY IMPORTANT FOR THIS SHOOT, AND WAS HIGHLIGHTED IN GIVING THIS ALMOST AIRBRUSHED PERFECTION.

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Hair and make-up: Puneet Saini Photographer: Fabien Charuau Model: Tara Kurian Nails: Sherezaad Panthaki

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BEAUTY/Preview

spotlight

THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES 1 MAC Mineralize Eye Shadow Shadow X 4 Collection comes in six new mineralize eye shadow compacts coordinated in a collection of looks for day and evening. Suitable for all skin tones, the pre-filled palettes come with four shades of A Glimmer of Gold, A Waft of Grey, A Harvest of Greens, A Sprinkle of Blues, A Medley of Mauves and A Party of Pastels. MRP: `2,850 2 BOBBI BROWN Uber Pink Collection brings light to neutral, bright to bold shades of pink to suit all skin tones. This Limited Edition features lluminating Bronzer, lip Colour and Lip gloss in chic and classic style. MRP: `1,670 onwards

3 LANCĂ&#x201D;ME Lip Lover claims to come with a hybrid formula with the biggest ever

palette of pinks specially created for lips, features 24 feel-good shades divided into two colour families. MRP: `1,900

4 CLINIQUE Even Better comes with gentle formula that provides daily UVA/ UVB protection and prevents the formation of future dark spots along with age spots and facial discolourations. MRP: `2,050

5 THALGO Cryodetox Mask contains Thalgo O2 complex made with an algae extract and a peptide along with an African Moringa Seed extract known to purify the skin along with Salicylic acid which exfoliates naturally. MRP: 50ml for `1,715 6 SKEYNDOR New Skin Foaming Cleanser contains cleansing mousse with

lactic acid combined with arginine. It claims to deeply cleanses skin impurities and stimulates new epidermis synthesis. MRP: `1,090 for 150ml

7 AVANI Timeless Mineral Eye Cream has been formulated by combining the

pure, rejuvenating minerals of the Dead Sea with a blend of plant extracts, essential oils, collagen and vitamin E. The active ingredients claim to reduce the appearance of fine lines, wrinkles and puffiness. MRP: `2,599

6 7

GUTTER GUT G GU UT U TT T TE ER R CREDITS CRE REDI RED R EDI DIITS D TS

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8 ANANDA IN THE HIMALAYAS Signature Range offers spa product portfolio with a full range of

body, face and bath products. Enriched with pure essential oils these products invigorate, detoxify and ground the mind, body and the soul. The range includes Wild Rose Body Oil, Detoxifying Body Oil, Invigorating Body Oil, Grounding Body Oil, Ananda Spice Body Oil, Wild Rose Salt Scrub/ bath salt, Grounding Salt Scrub / bath salt, Calming Wild Rose Lotion, Cleansing Creams, Wild Rose Toner, Aloe gel & Rose Distillate Hydrating Mask and Facial Moisturisers. MRP: Between `600 to `1,100

9 REVLON ColorBurst Crayon collection has 16 colours infused with a triple butter complex for comfortable, vibrant lips and offers two different on-trend finishes of lacquer shine and matte velvet. MRP: `800

10 KAIRALI Kaircin Face Moisturiser is enriched with Saffron’s natural Alpha Hydroxy Acids

(AHAs) and Vetiveria Zizanioides preventing dark spots, sagging ‘tired’ skin, dull ‘glow-less’ skin, lines and wrinkles, dry skin, patchy skin and open pores. Kaircin also detoxifies skin, promotes blood circulation, gives strength and colour to skin. MRP: On request

11 NIVEA Extra Whitening Lotion claims to repair the skin’s damaged layer giving it an even toned, radiant glow as it contains 50 times more Vitamin C than lemon extracts and it helps repair dull and damaged skin along with SPF 15 that protects the skin from sun damage. MRP: `118 for 50ml

12 LOTUS Ecostay Nourishing Lip Gloss has a unique light weight and high sheen formula and

is enriched with Evening Primrose oil, Grape Seed oil and Vitamin E that keeps lips soft and moisturised. It comes in five stunning shades of Sparkling rum, Sizzling red, Candy peach, Hazelnut hues and Coral kiss. MRP: `425

13 MARKS & SPENCER Ragdale Hall Relax collection comes in an indulgent and pampering six

piece relaxing spa collection of feel-good bath and body products. MRP: `799 onwards

14 MAX FACTOR Colour Elixir Lipstick claims to be the first ever lipstick bullet that moisturises

and cares for lips containing active ingredients like Shea, Avocado and Aloe butters, as well as antioxidant white tea. The lipstick comes in 17 interesting shades. MRP: On request

15 OZONE Instant Glo Bleach claims to contain antioxidants and enriched with 100 per cent

organic herbal actives this bleach moisturises, nourishes and brightens the facial skin giving a glowing and lasting natural look. MRP: `300

16 KAYA AntiOxVit –C claims to be a dermatologically approved product that counteracts free

radicals responsible for premature skin ageing and protects the skin against environmental assault. The ctive ingredients delay the appearance of dark spots, age spots, fine lines, wrinkles, acne marks and UV damaged skin. MRP: 30ml for `1,790

17 AVÈNE Spray for Body claims to offers one of the best UVA and UVB protection, is paraben-free and water-resistant. it works well for hypersensitive skin that burns easily. MRP: 200ml for `2,050

10 11

NAILS/Preview

THE LATEST IN COLOUR THREAPY FOR HANDS AND FEET

TIPS

1 2

1 BOBBI BROWN Nude Glow collection features four easy-to-use products that will instantly brighten the look for this season. The

limited edition nail polish includes shades of Pale Nail Polish, Ballet Pink Glitter Nail Polish, Bronze Shimmer Nail Polish. MRP: `850 2 DEBORAH MILANO Pret a Porter nail enamel comes in an explosion of colours from green to blue water, oil, from yellow to purple with various pearl finish, laque, metallic, pastel and is available in 55 different shades. MRP: `150 3 LAKMÉ Absolute Illusion nail paints come in a metallic finish range dominated by dual-tone nails that are inspired by the Lakmé Fashion Week Summer/Resort 2014 Grand Finale Designer, Rajesh Pratap Singh’s signature style ‘duality’ and comprises of four dual tone metallic shades of Fantasy, Ethereal, Illusion and Desire that will set the mood for the sunny summer months ahead. MRP: `200 4 COLORBAR Nail Lacquers represent a colour carnival with a splash of trendy palette in pretty peaches, oomph oranges and perky pinks. The fast drying and smooth texture comes with nail care benefits like toluene and DBP free and it does not cause yellowing of nails or chipping. Available in 16 eclectic shades of Sweet Pea, Peach me Up, Bestie, Adore, Peach Fix, Orange pop, Tango Mango, After Sunset, Innocent Pink, Cotton Candy, Blush, Cup Cake, Feisty Pink, Marry Me, Fruit Punch and Twinkle Pink. MRP: `175 5 INGLOT pH Cuticle Remover and Nail Strengthener are effective nail treatments. While the sea water in Cuticle Remover regenerates and restructures both nails and cuticles, Nail Strengthener contains Cystine as the active ingredient that hardens the nails and protects them from splitting, reinforcing nail resistance. MRP: On request

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SAS Group Company

luxury

SAS LOGISTICS INDIA

WE HANDLE

JMD SUPPLY CHAIN SOLUTION PVT. LTD.

WITH CARE

FREIGHT AND CUSTOM CLEARANCE SERVICES

AIR SERVICES

OCEAN SERVICES

WAREHOUSING AND STORAGE

SOME OF THE BRANDS HANDLED Paul & Shark Roxy Diesel Fashion Clarks Quiksilver Timberland Reliance Brands Elc Ifb Brands Claire’s Fcuk Hugo Boss Giorgia Armani Satya Paul B’witch Mothercare Versace Celio Future Fashion Hackett The Body Shop Mango Marks & Spencer Dkny Dlf Brands Premium Garments Kenneth Cole Fred Perry Ted Baker Forever21 S.Oliver Kelvin Clein Versace Address: D-607 IIND FLOOR WEST VINOD NAGAR DELHI 110092. For Queries Please Contact : Mr. Ashok Kumar Dubey, Director, +91 9650195222, +91 8860638340; Raju Pant, Senior Manager - +91 8860638342, +91 9650716173 Mumbai Head, Mr. Joe Fernando - 09967453336 For Custom Clearance Query Please Contact : Deepak Kataria - +918860638343 Branch Office Address :- Heritage Apartment Ist Floor room no. 102, Near VVF limited next to Aryan college sion killa, Sion east mumbai -400022

FASHION /Runway Report

Live

Fashion FOR

WITH A MISSION TO TAKE CONTEMPORARY FASHION AND LIFESTYLE TO EVERY CORNER OF THE COUNTRY, BLENDERS PRIDE HAS CREATED A MARVEL OF A BRAND FOR ITSELF WITH ITS INITIATIVE OF PROMOTING DESIGN TALENT AMONGST BUDDING DESIGNERS ALL OVER THE NATION. CELEBRATING THE SAME IN INDORE FOR THE SECOND TIME IN A ROW, THE BLENDERS PRIDE INDORE FASHION WEEK (BPIF) SAW A GRAND OPENING AT THE RADISSON BLU, INDORE FROM THE 21ST TO THE 23RD OF MARCH, INVOLVING THE DISCERNING AND FASHION ENTHUSIASTIC CROWD OF THE CITY. WITH PARTICIPATION FROM SOME OF THE LEADING NAMES OF THE INDUSTRY, THE THREE DAY FASHION EXTRAVAGANZA SAW BEST OF DESIGNS IN TERMS OF CUTS, SILHOUETTES AND COLOURS ALONG WITH GLAMOUR FROM ALL OVER THE COUNTRY. COUPLED WITH THE BRILLIANT DESIGNER COLLECTIONS ON THE RUNWAYS WERE THE EQUALLY INTRICATE AND DETAILED MAKE-UP AND HAIR LOOKS. TAKING UP THE CHALLENGE OF CREATING THE BEAUTY LOOKS FOR MULTIPLE DESIGNERS OF THE LIKES OF, ROCK S, AGNIMITRA PAUL, ASLAM KHAN, MUMTAZ KHAN, JATIN KOCHCHAR, ASIF SHAH, HARI ANAND AND MANY MORE WAS THE CELEBRATED MAKE-UP AND HAIR ARTIST UNNATI SINGH, DIRECTOR OF THE FAMOUS MANSI CHAIN OF SALONS WHICH HAD ALSO COLLABORATED WITH BLENDERS PRIDE FOR THE ENTIRE EVENT.

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GUTTER CREDITS

It was indeed a pleasure working closely for the second time with Blenders Pride Fashion Week, in my own state. The ambience was burgeoning with refreshing talent and we cherished the support provided by the entire team. The diverse style of the fashion designers was very rejuvenating. The interaction with the leading models, ﬁlm personalities and the designers as well was a lifetime experience for the Mansi family. The pre-event reconnaissance and the diligent work put together by the 34 members of the Mansi family (salons) specially Gulnaaz, Babita, Ravish, Kunal, Karishma and Sai got applauded all around. The herculean task of preparing 80 models a day for consequent 3 days was accomplished with great eﬀorts and sincerity by the entire team. Now, I am eagerly looking forward to host the next year’s challenge,” —UNNATI SINGH, DIRECTOR MANSI CHAIN OF SALONS (Indore and Raipur).

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FRAGRANCE /Preview

THIS SPRINGâ&#x20AC;&#x2122;S ROMANTIC ADIEU GUESS

Girl Belle Packaging: 30ml, 50ml and 100ml MRP: `1,790, `2,490 and `3,050 respectively Availability: Select Beauty counters nationwide Inspiration: The EDT spray is described as the embodiment of

irresistible and mysterious character of female seduction. It is floral, fruity and overpowering. Notes: Initial notes call for flirting with Berries dipped in pink champagne. Seductive blossoms of Peony, Arab jasmine and Violet make up the heart of the perfume. The base includes Australian sandalwood, Musk and Vanilla.

DAVID BECKHAM

Classic Packaging: 60ml and 90ml MRP: `2,000 and `2,900 Availability: Leading retail and beauty stores Inspiration: Developed by Aurelien Guichard, Classic is dedicated

to men of style. The fragrance embodies masculinity and modernity combining contemporary style with classic elegance. Notes: Top notes include fresh citrusy flavours of Gin and Tonic, Lime and Galbanum. Cypress, Nutmeg and fresh Mint in the heart are rounded by the warm woody base of Vetiver, Cedar and Amber.

VICTORIA SECRETS

Bombshell Packaging: 250ml MRP: `2,850 Availability: Pout India Inspiration: This fruity-floral fragrance represents the woman with

an attitude, receiving a lot of attention and has a sexy-seductive appeal to herself. Notes: This floral fragrance wraps the skin in a flirty blend of pink Freesia, red Apple and Water lily.

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ANUSHREE REDDY LFW 2014

GUTTER CREDITS

FASHION N/Ramp Walk

LAK

K E E W N O I H S A F É M

14 0 2 t r o s e Summer/R

MAKEUP AND HAIR AT THE LAKMÉ FASHION WEEK SUMMER/RESORT 2014 SEASON WAS A MIX OF STYLISH CREATIONS FOR THE TRESSES AND SOME DRAMATIC MAKEUP TO GIVE RELIEF FROM THE SWELTERING MONTHS AHEAD WITH DRAMA AND GLITTER BEING THE BUZZ WORD. DESIGNERS MATCHED THEIR COLLECTIONS WITH THE LOOKS THAT HAD NUDE LIPS WHICH WERE FAVOURED BUT BALANCED WITH HEAVY SMOKY EYES AND SLICKED BACK HAIR TO KEEP THE CROWNING GLORY IN SHAPE EVEN WHEN THE MERCURY RISES THROUGH THE MONTHS. — BY MEHER CASTELINO

NARENDRA KUMAR

Stylishly dishevelled hair is balanced with smudged deep pink eye shadow on upper and lower lids, keeping the lips bare, with a hint of gloss

RAJESH PRATAP SINGH

Short bowl cut with smoky eyes, shimmering cheeks and pale lips created with the Lakmé Absolute Illusion collection

DIGVIJAY SINGH

Lush bangs with hair swept oﬀ one side is matched with pale orange lips, gentle eye makeup and three dots on the chin to create drama

ANJU MODI

For the “Seeking Paradise” collection the look was wildly back- combed hair a slash of white on the forehead, prominent red blusher soft smoky eyes and ﬂoral motifs painted on the forehead

KARISHMA JAMWAL

RAJESH PRATAP SINGH

Pretty and angelic centre parted long hair with side rolls looks good with pale pink lips and heavy mascara eyes

URVASHI JONEJA

Centre parted slicked back hair is highlighted with a white slash running down to the forehead. Lips are nude while eyes are natural.

SHYAMAL BHUMIKA

KRISHNA MEHTA

The 1920s look with side parted gelled hair with a tight bun at the back, is perfect for the heavy eye makeup and bright red lips

Twisted braids all over are circled with a “veni” of ﬂowers for the hair to create a delicate halo. Pastel pink lips add the right touch.

ANITA DONGRE Stark slicked back centre parting for hair while the eye-catching white eye shadow and pale lips make a striking impact

GUTTER CREDITS

SOUNIA GOHIL

Stylishly side parted gelled hair is balanced with soft eyes and bright orange lips

KARISHMA SAHANI

Prominent bouďŹ&#x20AC;ant hair ends in a long straight style, while pink lips and gentle eye shadow highlight the face

SIDHARTH SINHA

Accent is on the eyes with white eye shadow smudged all around with only glossy pink lips to add colour

PRATIMA PANDEY

Clump of curls at the top with sleek hair, deep pink eye shadow, eyeliner and nude lips gives the rustic touch

NUPUR KANOI

High top knot for slicked back hair gives the lips with pastel colour and medium smoky eyes a delicate appearance

FASHION/Ramp Walk

NIKHIL THAMPI

Sexy swept to one side curls with lips that have a pop of orange while eyes are neutral.

TARUN TAHILIANI

Stylish bangs with casual side strands, nude lips and smoky eyes complete this summer look

Slicked back hair with heavy dark smoky eyes and bare lips is the ideal summer formal face

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GUTTER CREDITS

NEETA LULLA

SAILEX

Centre parted gelled hair with a long strand on one side is dramatic while lacy extended eyeliner and nude lips create a great formal look

SHIKHA GOVER AND VINITA ADHIKARI Back combed top knot is matched with silver eyeliner and pale pink lips

SWAPNIL SHINDE

GAURAV GUPTA

A plaited Mohawk hair do with facial ornaments, dark eyes and nude shimmering gloss on the lips is created for the “Memphire” look

ARCHANA KOCHHAR

Gelled back hair with a neutral face and red lips along with softly outlined eyes completes the look

To match the beauty of the Paithani collection, a crown of orange blossoms circles the high coiﬀure. Eyes are framed by bright orange shadow with natural lips

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BRIDAL /Real Time Bride

BRIDAL Allure RECREATING ELEGANCE AND OPULENT DEMEANOUR, DEEPIKA SADANAH, MAKE-UP DIRECTOR AT LOOKS SALON, NOIDA GAVE THE BRIDE MOST STUNNING MOMENTS WITH HER PICTURE-PERFECT LOOKS, WHICH WERE AN AMALGAMATON OF TRADITION MEETS VOGUE IN THE MOST DESIRABLE WAY POSSIBLE.

BRIDE: ANGEL MEHRA The wedding was planned and executed in an almost dream like manner with meticulous detailing right after the ﬁnalisation happened. For the wedding- all planning, back presents, invites, venues, hotel stays etc was all taken care by Vandy Mehra and Mannoj Mehrra, parents of the bride. The décor of the entire wedding was entrusted to Quintessential Weddings – Liza Varma and the event saw attendance from who’s who of the city.

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WHILE TALKING OF THE VARIOIUS LOOKS DESIGNED FOR THE BRIDE, DEEPIKA FOM LOOKS SHARED, “FOR GURU SHABAD, CONSIDERING THAT IT WAS A MORNING CELEBRATION, THE LOOK WAS DONE KEEPING IN MIND THE COMPLEXION AND TIME OF THE DAY. THE MAKE-UP WAS NUDE GOING WITH THE PASTEL SHADE OF THE DRESS. WHILE FOR THE MEHENDI CEREMONY, I OPTED FOR SUBTLE MAKE-UP FOR EYES ALONG WITH HOT PINK LIPS.”

“THE MOST IMPORTANT MOMENT AND DAY, HENCE I HIGHLIGHTED AND MADE THE EYES MOST EXPRESSIVE AND BOLD. ANGEL HAS THE MOST EXPRESSIVE AND BEAUTIFULLY SHAPED EYES. THE REST OF THE MAKE-UP WAS NUDE WHILE MATCHING THE LIPS TO THE SHADE OF THE BEAUTIFULLY DESIGNED LEHANGA. TO SUM IT UP, THE WHOLE LOOK WAS HIGH DEFINITION WITH AIRBRUSH,” CONCLUDED DEEPIKA. b eauty l aun chpad | 04.14

FASHION/Accessories

Fresh

APPEAL

BIDDING ADIEU TO THE MUNDANE WINTER CHILL, MAKE WAY FOR THE FRESHNESS INFUSED SUMMER RADIANCE WITH MINIMALIST ACCESSORIES TO HIGHLIGHT YOUR APPEARANCE. ADD THESE QUINTESSENTIAL PIECES TO YOUR EVERYDAY SUMMER AVATARS TO ATTAIN MAX APPEAL. EMBRACING THE BEAUTY OF THE SEASON, BEAUTY LAUNCHPAD HAS SHORTLISTED SOME OF THE MOST DAZZLING COLLECTIONS OF THE SEASON FROM COUNTRY’S LEADING JEWELLERY AND ACCESSORY BRANDS TO ADD DD JUST THE RIGHT AMOUNT OF BLING TO YOUR LOOK. WITH INTRICATE DETAILING AND ND AUTHENTIC CRAFTSMANSHIP BEING THEIR FOCUS POINTS, THESE PIECES ARE AN N ABSOLUTE MUST HAVE TO TAKE YOUR SUMMER BEAUTY A FURTHER NOTCH UP.

Drop collection pendants by Caratlane Ruby & diamond pendant with earrings by Vikas Chain & Jewellery

Diamond & ruby ﬂower earrings by The Big Door

Gold & ruby armlet by Kalyan Jewellers

Carved gold cuﬀ by RK Jewellers White & yellow lo gold cuﬀ & earrings by MK Sons

ahiliani Tarun T

Blue sapphire ﬂoral earrings by Zevadhi Jewels

Emerald & diamond earrings by Renu Oberoi Multi coloured peacock pendant from Zaveri & Co. White gold brooch studded with diamonds by Varuna D Jani

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Stone encrusted cuﬀ by Ash Amaira

PHOTO: LAKMÉ FASHION WEEK 2014

Solitare studded diamond ring by Popley Eternal

Spock icon blue cltch by Baggit

Anju Mo

Papa Dont Preach by Shubhika Davda

Gold embellished clutch by Madsam Tinzin

Moroccan inspired clutch by Malaga

Stone encrusted gold & pink clutch both by Study by Janak

Swarovski studded skull clutch by House of Chic

Multicoloured embellished & Tan Budhha clutch both by Ash Amaira COMPILED BY SOHANI DOGRA

b eauty l aun chpad | 04.14

LOOKS SELECT CITYWALK, SAKET PHOTO BY ABHISHEK PURI

BEAUTY/Preview

Beauty Days BY BEAUTÉ ESPACE MEDIA MAKES A SCINTILLATING DEBUT AT SELECT CITYWALK BEAUTÉ ESPACE MEDIA TOOK THE PLUNGE TO CREATE A NEW PLATFORM FOR THE BEAUTY INDUSTRY BY BUILDING AWARENESS ABOUT THE INDUSTRY AND ABOUT ITS VARIOUS NUANCES. SOME OF THE WORLD’S TOP BEAUTY BRANDS STOPPED BY TO SUPPORT THIS MAIDEN NOVEL EFFORT.

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GUTTER CREDITS

he event involved an exhibition of brands at the country’s most premium mall- Select Citywalk, Saket, New Delhiwhich included the German giant Kryolan - a world famous Professional Colour Cosmetics brand, The Body Shop, Eminence Organics, Lakmé, Sally Hansen, IRIS fragrances, ESSKAY Beauty Resources etc. The concept was to for the ﬁrst time present this industry as a separate entity and not just an adjunct to the fashion world.

GUTTER CREDITS

There was a sampling of seasonal trends by leading salon professionals. Delhi’s leading salon chain Aﬃnity’s Creative Director Nikhil Sharma unveiled Spring Summer Hair Trends in the local context and Lakmé Lever carefully wove a set of brides to give a peak into their oﬀer for the bridal market in terms of hairstyling and makeup.

b eauty l aun chpad | 04.14

BEAUTY/Preview

Nikhil Sharma said, “Beauté Espace Media at Select Citywalk, was a treat to be a part of. Two days of cutting and styling hair in Select Citywalk amongst all the prominent names of the hair and beauty industry was refreshing and complete fun. The initiative, targeted towards women in India was the reason why Aﬃnity as a brand chose to be a part of this successful event. Personally, being a part of a cause for charity gave me immense pleasure and satisfaction which as a stylist you never get by working in a salon environment. Cheers to Beauty Launchpad for putting up such an event and letting me be a part in it.”

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GUTTER CREDITS

Kryolan also presented interesting instructions to dress up the consumer in the latest colours and was up and about with its lead makeup artists providing cutting edge techniques for the consumer. Not to be missed was the CUTATHON Corner- an area where the leading salons from in and around Delhi sent their leading creative directors in hair and make-up to provide makeovers for charity. Leading from the front were Pammy Kaul, Creative Hair Ambassador, Schwarzkopf Professional and her team of ace hairdressers - Sunny and Armaan from Headmaster’s Chandigarh, Creative Head of Aﬃnity Salons Nikhil Sharma who selﬂessly slogged over two days as did Deepika Sadana (Creative Make-up Director- Looks Salons) and her hairdressers to ensure the consumer enjoyed world class makeovers for just `500 with entire proceeds from this activity going to SOS Children’s Villages of India. The event will be carried to other cities across India in the coming months.

Leading on Avante-garde bridals was India’s leading lady of hair & makeupPammy Kaul. Pammy created some out-ofthe box looks that could perhaps persuade the consumer to think a bit diﬀerently about their make-up and hair on their D-Day. Stating about her experience Kaul shared, “The event was fantastic and quite forward thinking. It is a great initiative that Beauté Espace media has come forward for charity. We at Scratch are always enthusiastic to work for charity in order to help society. I would like to thank Beauté Espace Media who are making diﬀerence to people lives, as because of them now we are connected and working closely with SOS Children’s Village.” b eauty l aun chpad | 04.14

BUSINESS /Conversations

Paris, je t’aime! Clients wait in a room that looks more like a Parisian café than reception area.

CHIC DECOR AND HOMEY SERVICE WELCOME PATRONS TO ERIE, PENNSYLVANIA’S PANACHE SALON & SPA. —FRANCESCA MOISIN

ew places have the power to feel simultaneously transportive yet warm like home. Panache Salon & Spa (panacheerie.com), a 7,000-squarefoot TIGI-affiliated oasis in Erie, Pennsylvania, seamlessly manages both feats by allowing clients to feel like they’ve been swept to another country—without the price tag or jet lag. “The feel in the salon is European, though contemporary as opposed to ornate,” muses Owner Edna Siegel. Soft beige floors evoke the elegance of marble, contrasting against accent walls splashed in deep mauve or pale green paint. Italian-designed Maletti chairs recline nearly flat and massage backs while manes get shampooed. “Once in the chairs, most customers never want to get back out!” laughs Siegel. Above, the ceiling is tin, like in a Parisian café, while on the cutting floor, tall rectangular mirrors are inspired by a design Siegel saw in France. “But those cost $3,000 apiece,

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and I needed 10 of them,” reveals the entrepreneur. “So I bought mine at Eurisko and hired a local artist to sandblast the edges, creating a similar effect.” Clients come for such dashes of glamour—but return because they’re treated like family. “I’m on the floor every day, speaking to everyone I can reach,” Siegel enthuses. What she may miss is caught by her team of highly skilled stylists, who undergo up to a year of in-house training to ensure excellence. When it’s raining, these umbrella-toting pros walk clients to their cars. If it snows, vehicles are fetched and driven to the salon door. Should an important item suddenly need to be obtained mid-service, staff members are happy to make store runs. And one loyal elderly customer with mobility trouble gets picked up each week, allowing for transport to a world of pampering followed by a cozy return home.

styling; six in the color room Number of stylists: 10 Haircare products: TIGI, Oribe, Arrojo Color lines: L’Oréal Professionnel (INOA, Majirel); Wella Professionals Perks: Shop for jewelry from around the world at Lola, the front-of-house boutique

PANACHE SALON & SPA 2501 W. 12th St. Erie, PA 16505 panacheerie.com facebook.com/panacheerie

MARK FAINSTEIN

Travel and Leisure

Details, Details

Number of chairs: Eight for cutting and

Initiative

“If I’d known I was going to live so long, I’d have taken better care of myself.” - Leon Eldred

Love your soul, de-stress your mind

208-209, 2nd Floor, JMD Regent Arcade, M. G. Road, Gurgaon, Tel: 0124-3108181 11-14, 2nd Floor, TDI Mall, Rajouri Garden, New Delhi, Tel: 011-47252281 FF-05, 2nd Floor, City Square Mall, Raja Garden, New Delhi, Tel: 011-43550081 409-410, 4th Floor, City Centre Mall, sector-10, Rohini, New Delhi, Tel: 7838618181 #1, 3rd Floor, The Centrestage Mall, Sector- 18, Noida, Tel: 7838900081 A-23, Mahipalpur X-ing, NH-8, New Delhi-110037, www.sushanto.in Follow us on twitter/ facebook/ Youtube

FOR FRANCHISING OPPORTUNITIES, PLEASE CONTACT: INFO.SUSHANTO@GMAIL.COM

/Preview BEAUTY/Design SALON

QUICK TIPS

MAKING THE RIGHT SELECTION OF MATERIAL USED TO DEVELOP VARIOUS ASPECTS OF SALON INTERIORS IS OF UTMOST IMPORTANCE FOR UPKEEP AND MAINTENANCE OF THE SALON. MATERIALS CAN BE DIVIDED INTO SEVERAL SECTIONS AS PER THE ZONING AND SHOULD BE WISELY CHOSEN WHILE CLEARLY KEEPING IN PERSPECTIVE THE AMBIENCE, OVERALL THEME, COLOUR SCHEME, AVAILABLE SPACE AND HYGIENE ASPECT.

Viki Thakkar, architect and owner of the design Vikipedia gives out crucial material related pointers , in the fifth part of the SERIES! Reception and main entrance: elegance can come in this zone only by polished marble, granite or with vitrified tiles with high gloss. Semi matt and matt concepts are also in but they are susceptible to dust stains as entrance lobbies have to endure heavy traffic. Reception desk and hair station zone: Dupont corian surfaces should be used for blunt corners as its a heavy traffic zone. Also materials which can be polished again and buffed should be used to get its sheen back. Stain free tiles is preferable and materials which absorb moisture should be avoided. Slates or sandstones should not be used on floor but only on walls if concept demands. Clean walls, neat laminates, wall papers and a few digitals displaying branding is preferable to avoid any clutter. Pedicure and hair wash: use the most robust tiles here as its a water borne zone. This zone should have easy maintenance materials as leakage may happen and the materials may be in contact with water for a long time. Always keep a few tiles aside as chances of breaking tiles may occur due to failure. If platform is raised in malls or first floor properties, use bison panel and pvc floor with a trap door for easy maintenance. Give easy slope below the platform for draining the leakage water. Staff rooms and pantry: use bigger size vitrified tiles on floor and granite on lunch table top and pantry top. Dark colour should be used as it’s a heavy maintenance zone. Also use dark colour laminates inside the lockers to prevent nt leak or stains from staffs’ lunches. Laminates on outside can be light in colourr to enhance depth. Don’t use cupboard lock, rather use steel loop so that staff can put their own padlocks. Tile all the walls with a light colour to avoid any painted surfaces in staff room.

Use granites or corian dupont surfaces on runner for basin and storage. Use laminates on inner surfaces where storage or towels etc are kept and also on cupboards, as it looks nice if the same laminate is used in both inner and external surfaces. Door and partition of spa/beauty room should have sound insulation materials like crock wool/glass wool and should be ﬁnished with food quality laminate. Door jamblines should have noise reducers for added privacy of the client. The materials of the bed foam mattress should be composite leather and not cheap rexine as it may stick to the body in treatments. Use wallpapers on ceiling if ceiling headroom is less as paint may take time and may show modulations. Shower cubicles: use ﬁred granite and big size tiles to avoid any oil stains etc. Use shower trays to avoid any leakage and looks hygienic as well. LED waterproof lights to be used for easy maintenance.

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GUTTER CREDITS

Beauty and spa rooms: use pvc floor on bison panel or use wooden laminated floor for warmth on the spa or beauty room floor. Vitrified tiles should not be used as the spa floor as after a facial or beauty service the clients feet might feel cold on coming in contact with the floor.

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Please ﬁll in the order form and mail with your remittance to : Subscription Department - Beauty LaunchPad India, Beauté Espace Media Pvt. Ltd. 1500 B & C, Devika Tower, Nehru Place, New Delhi - 110019 Tel: 011 41324044/45 Vikas Upadhyay: + 91 - 9716717533 Sarvesh Singh (North): + 91 - 8586931155 Bharat Khedekar (West): + 91 - 9892771995 Amitabha Mallik (East): + 91 - 9163255919 Url: www.beauteespace.net; www.salonnspaguru.com Facebook: https://www.facebook.com/BeauteEspace.net

Terms & Conditions : This is a limited period oﬀer. Rates & oﬀer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.

BUSINESS /Conversations

The

Kindest Cut DETAILS, DOS AND DON’TS ON HOW TO DONATE HAIR. —FRANCESCA MOISIN an organization that creates wigs for adults battling cancer. When blended with other oﬀerings, gray hair prevents uniform coloring to a single realisticlooking wig shade. Gray strands also tend to fade faster once stained. Dreadlocks are likewise unacceptable, as only individual ﬁbers can be woven through silicone caps. When it comes to length, requirements range from a minimum of 8 to 12 inches, depending on the organization. Separate freshly washed, product-free hair into four, or even six, separate ponytails. (Locks pulled into a single pony can result in up to four inches of lost hair!) Measure hair from the bottom of a ponytail to the rubberband tip, and pull curlicues straight for a more accurate reading. Finally, secure hair at the other end of the pony with an elastic band. “Layered hair is acceptable, as long as the shortest layer is at least eight inches,” says Keratin Complex Creative Director Martino Cartier, who started the charity Friends Are By Your

SHARE THE LOVE

Locks of Love encourages hair donors to share their photos. Email pictures to photos@ locksoﬂove.org. Side, which oﬀers complimentary wigs to those in need. Even locks cut years earlier are still viable if stored in a dry, tightly bound braid—ensuring that acceptable donations can always be used to aid someone in need.

LOCKS OF LOVE

WIGS FOR KIDS

FRIENDS ARE BY YOUR SIDE

PANTENE BEAUTIFUL LENGTHS

CHILDREN WITH HAIR LOSS

Minimum Length

10 inches

12 inches

8 inches

Gray Hair

Accepted; sold to oﬀset manufacturing costs

Accepted

Accepted, so long as it is not more than 5 percent gray

Accepted

Permed Hair

Not accepted

Accepted

Not accepted

Accepted, so long as it is in very good condition

Colored Hair

Accepted, so long as it is not over-bleached

Not accepted

Accepted

Not accepted

Accepted, so long as it is in very good condition

Mailing Address

234 Southern Blvd., West Palm Beach, FL 33405-2701

24231 Center Ridge Road, Westlake, OH 44145

Martino Cartier Salon 304 Hurﬀville Crosskeys Rd. Sewell, NJ 08080

Attn: 192-123 806 SE 18th Ave. Grand Rapids, MN 55744

234 Southern Blvd. West Palm Beach, FL 33405-2701

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| 0 4 .14

COURTESY OF LOCKS OF LOVE; TAMARA STAPLES/GETTY IMAGES

or more than half her life, 16-yearold Annie struggled with hair loss caused by alopecia areata. “It was hard going to school looking so different,” she reflects. “I spent years treating the condition, but none of my efforts were effective.” Relief finally arrived via Wigs for Kids, one of several national organizations that accepts and transforms tress donations into perukes for those suffering myriad medical ailments. Nearly anyone can donate hair, once a few basic provisions are met. Most donation organizations prefer virgin tresses. The reason? “Chemically processed follicles dissolve, being too weak to withstand the required sanitation step,” explains Lilly Robbins, Locks of Love Communications Director. Some companies accept hair that has been colored, but none accept hair that has been bleached. Conversely, hair that’s more than 5 percent gray is less desirable, as it absorbs dye at a slower rate, note the experts at Pantene Beautiful Lengths,

SALON /Design

SOPHISTICATION at its best

BEAUTY LAUNCHPAD BRINGS TO YOU A LUXURIOUS MEDIEVAL EUROPE INSPIRED SALON AS OWNER LISA WILLIAMS ENTAILS CONCEPT AND DETAILS ABOUT HER THIS CREATIVE SPACE.

— BY JHUMUR NANDI

Salon: Bespoke Hair Artisans, Edina, Minnesota Owner: Lisa Williams Architect: Tom Menke, Bison Construction Designer: Danielle Loven, Vivid Interior Salon Concept: British modern, European inspired luxury boutique Covered area: 3,200 square feet Total design investment: $77,000 Styling stations: 10 Treatment room: One Equipment used: Belvedere, Noir Furniture Retail lines: Kérastase, shu uemura, Intelligent Nutrients Colour line: L’Oréal Professionnel

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parkling, spotless, sophisticated are the words that come to mind while having a glance at Bespoke Hair Artisans Salon at Edina, Minnesota. Owner Lisa Williams has been inspired by the English tradition of “bespoke” tailoring, which was named after a group of London tailors who created custom designs for each client. This same concept she looked forward to foster for hairdressers at her salon. The wide spaced salon is set in a glamorous neighbourhood shopping district; and caters to the country-club set of Edina, Minnesota. The open and spacious salon has used unique furniture elements in the reception and retail areas that creates a dramatic eﬀect and also gives a warm feel to the place. The reception of the salon has been kept open

and gives an impression of an art gallery with framed pictures hanging on one of the walls. The guests are warmly greeted and checked in using iPads. Whereas the retail ﬂoor is blended with the waiting area and features beautiful furniture to display products, while encouraging guests to interact with the salon’s carefully-curated brands in an organic way. As one further enters the salon, a stately chandelier hangs above a gorgeous wood and iron Eames-era drafting table placed in the middle of the salon. The grand wooden table on iron castors provides a central space for guests to relax, interact and enjoy free Wi-Fi while their colour processes, or they can also browse international magazines and fashion books kept there.

Getthis look

in India

(Reference)

GUTTER CREDITS

Cabinets Easyline Maleƫ Catalogue: Mobili Bin Bin6 `12500.00., Great `8500.00.

Styling chairs Brand Maleƫ catalogue: Ludmilla 3279018 `38000.00. Mirrors Brand Salon Italy Salon Italy catalogue: catalogue: Rialto Trevi Plus 1552099, 3400099 `28000.00. Trevi 1549099 Brand Easyline `16500.00. Maleƫ Catalogue: Easyline Maleƫ Poltrone/ Charlie Catalogue: Mensole/ `28000.00. Igor `32000.00. , Versus `26000.00. These are available at BeauƟShape CorporaƟon. For more informaƟon mail to beauƟshapecorp@gmail.com (Sale tax/VAT extra @12.5% of the order value, extra as applicable) b eauty l aun chpad | 03.14

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BUSINESS/Detail for Retail

Sample Size Me

SAMPLING ENCOURAGES CLIENTS TO TRY AND BUY RETAIL PRODUCTS — BUT THEY OFFER A BEVY OF OTHER BENEFITS TOO. —TRACY MORIN

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• Combine sampling with social media to engage clients and train them to check back and see what’s new and exciting. • Bundle sample kits into the price of a service, such as “Get a colour service and take-home sample kit for $100.” • After performing a treatment at the backbar, give the client a take-home sample to achieve the same great outcome at home. “Many stylists are afraid to ‘push’ full-size products on their clients, so oﬀering a sample is a way to ease into that—and sampling is a great way to get clients to try new things and make them feel special,” explains Richardson. “Through smart sampling, you’re creating a client for life!”

DID YOU KNOW Eighty-eight percent of female respondents and 73 per cent of male respondents indicate that they would like to receive free product samples at the salon. (source: itandi group, ltd.)

Product sampling reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip. (source: Arbitron/Edison Media Research)

HOWARD OATES/GETTY IMAGES

ho doesn’t love to try new products sans commitment? In the salon, sampling not only encourages clients to buy full-size formulas—it also creates a more memorable experience, inspires retention and helps maintain results between appointments. Whether you charge a nominal fee (clients are more apt to spend a couple of bucks than commit to a hefty purchase) or dole them out gratis, the right sampling program can boost your bottom line. “Offering travel-size products is great because it gives clients an opportunity to test the salon product/brand, which helps attract new customers and convert competitive users,” notes Laura Jones, Marketing Manager for Aware Products. “Samples lead to trial, which leads to recommendations, which lead to purchases by consumers that tried the sample—and their friends, family and social networks.” Rachael Ostrom, Executive Director of Consumer Engagement for Aveda Global Marketing, recommends two approaches—new product samples and travel-size offers—to generate buzz for products, engage future buyers and introduce current buyers to new launches. And, if you offer a private-label product, you can also utilise samples to keep your salon top-of-mind and create awareness for (and loyalty toward) your brand. But how do you start a successful sampling program? Try these tactics from Matrix Marketing Manager Elizabeth Richardson: • Offer incentives for a full-size or mini-size purchase by giving a discount if the client brings back empty samples—think 20 percent or $3 off the first product purchase.

BUSINESS /Retail

-minded salons feature a male ’ ns ea om Cr rt be Ro oduct. ys can test-drive pr retail area where gu

Paul Mitchel l Neuro tools are displaye atop a counte d prominentl r for clients y to easily per use.

At Your Service

PAUL MITCHELL GLOBAL ARTISTIC DIRECTOR ROBERT CROMEANS SHARES HIS TOP RETAIL TIPS FOR SALON OWNERS. —ALYSON OSTERMAN-KERR

ROBERT CROMEANS

ure, he’s one of pro-beauty’s most internationally renowned artists—but Paul Mitchell Global Artistic Director Robert Cromeans is also one of our industry’s best businessmen! “I’m proud to say that each of my six salons does more than $100,000 a year in take-home sales,” Cromeans smiles. “You too can achieve this by closely monitoring stylists’ individual retail capabilities. We keep score to do more!” Read on to see Cromeans’ advice for increasing salon revenue. TAKE CHARGE OF TAKE-HOME You must overmanage potential take-home performance. Translation: Know your numbers! “If it can’t be inspected, it can’t be corrected,” explains Cromeans of keeping tabs on product revenue. Cromeans focuses on these three indicators at his salons: average take-home dollar per guest, average bottle per guest and average percentage per guest. Also, be sure to change up the retail area of your salon to keep clients interested in the products each time they return. You can shift your retail display according to holidays that may be looming around the corner, or even incorporate media projectors, LED lights and other visual elements to help stimulate guests and encourage product engagement and purchase. BE ACCOUNTABLE Holding team members accountable for retail dollars ensures that goals are being met. As a salon owner, be clear to state these goals from the get-go, and coach staff along the way to help drive the end result. REWARDS BENEFIT Offer incentives so that staff may be rewarded once set goals are achieved. You can even allow stylists to collaboratively brainstorm on what these

incentives will be! “Teamwork makes the dream work,” Cromeans smiles. If your staff members are part of the process, they will be more inclined to activate their full retail potential. “In our flagship salon in San Diego, we incentivize a standard 10 percent commission, and we annually double the percentage to 20 percent during mid-summer and in the month of December,” Cromeans shares. “We like to do this because summer can be slow and December is a good time for a little holiday bonus!” NEVER STOP LEARNING “At my Walk In Salon, we offer weekly classes,” Cromeans says. “This creates passion for the products.” Education keeps stylists equipped with product intel, allowing them to recommend ideal products for individual guests’ hair types with a true sense of authority. CELEBRATE Stylists’ accomplishments should not only be rewarded through monetary incentives—celebrate their achievements with the salon team. “Applaud victories, host daily powwows where you call out yesterday’s top sellers—recognize those who are doing well,” Cromeans says. “Always keep motivating.”

KNOW YOUR MATH

Robert Cromeans presents his equations to helping you understand attainable annual retail goals: � $7/per guest, multiplied by 15,000 equals $105,000, which is good. � $10/per guest, multiplied by 15,000 equals $150,000, which is great. � $15/per guest, multiplied by 15,000 equals $225,000, which is amazing!

b eauty l aun chpad | 04.14

105

EVENTS CALENDAR

SUNDAY

Monday

April 2014 Tuesday

Wednesday

Thursday

Friday

Saturday

In-Cosmetics 2014 Hamburg, Germany Reed Exhibitions www.incosteam@reedexpo. co.uk

Cosmoprof Bologna Bologna, Italy Bologna, Italy www.www.cosmoprof.com

Cindrella Vilnius, Lithuania Litexpo http://www.litexpo.lt/

Hair Graz, Austria Messe Congress Graz Mbh http://www.mcg.at/en

United Makeup Artists Expo London, UK United Makeup Artists Expo inc http://www.umae.co.uk/

Womens Health &Beauty Show Barrie, Canada Metroland Media Group Limited

Beauty Show Toronto Toronto, Canada Allied Beauty Association http://www.abacanada.com/

International Make-up Artist Trade Show New York, USA Make-up Artist Magazine http://www.makeupmag.com

Intercharm Professional Moscow, Russia Reed Exhibitions http://www.intercharm.ru/en

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India 4th to 6th April 2014 Health Fitness & Beauty Expo Hyderabad, India Marigold Events