August 2014 ` 100
TIMELESS ISSUE
TIMELESS REPLACES ANTI-AGEING AS THE NEXT BEAUTY MANTRA
DECODING THE HAUTE
INDIA INTERNATIONAL JEWELLERY & THE FDCI COUTURE WEEK’14
THE CLASSIQUE COLLECTION
By Vipul Chudasama
ADVERTORIAL
t s li y t s ir a h r u o y h it Click a Sele w CONTINUING THE GLOBAL SELFIE FEVER, BED HEAD BY TIGI ENCOURAGES SEL F-EXPRESS SIO ION N;; LAUNCHES “THIS IS ME” CAMPA IGN
Known for its rule breaking attitude, self-expression and cheekiness along with fun and creative hair products, Bed Head by TIGI has taken a step ahead in the digital game with the #BedHeadThisisMe campaign. Get your hair styled in a salon, click a selfie with your stylist and upload it on (http://www.thisisme.bedhead.com/). The selfie with the highest number of likes could win a trip to Barcelona for two to experience a music festival. Alongside, Bed Head, with the intention of encouraging hair stylists in the country, extended the contest to gratify them, whereby, the highest voted popular hair stylist would win an all-expense paid trip to London for training at the TIGI academy. #BedHeadThisisMe stays true to the Bed Head brand values and focuses on individuality by encouraging people to acknowledge their true self. The campaign video can be viewed on the BedHead by TIGI India YouTube channel, search for BedHead by TIGI India on Youtube. The campaign not only makes a statement, but also validates it by featuring those who exemplify its meaning and worth. Celebrity stylist Savio John Pereira will be one of the faces of this campaign. Along with six individual interviews, the video highlights the core thought of the brand: self-expression. The video urges people to value their identity and individuality. The message implies that everyone is the star of a show that’s their own life and they are the only one in power to make or break it. For more information log onto www.bedhead.com/en-in
Hair Stylist: Savio John Pereira Psychedelic Painter: Sameer Hazari; Pilot, Surfer and Skateboard Maker: Spandan Banerjee Fashion Stylist: Chandni Sareen; Imaad Shah and Saba Azad of the swing band duo Madboy / Mink Poi Dancer: Sumaiya Sayed
6
b ea u ty la u n ch p a d | 0 8 .14
GUTTER CREDITS
Starring in #BedHeadThisIsMe
SAVIO JOHN PEREIRA
He is one of the most sought after celebrity hairstylists and has been in the industry for over a decade. Along with working on number of Bollywood movies, celebrities, advertising campaigns and photo shoots for well known magazines, Savio has won numerous accolades on both Indian and International front, that inlcudes “Best Hairdresser” for Men’s hair, for Ladies hair and Avant Garde at the prestigious Salon International event. At the Vogue Beauty Awards, he won the Vogue Most Stylish Hairdresser and ‘Achievement Award’ from the ‘All India Hair and Beauty Association’ (AIHBA). He is the first Indian hairstylist to be a part of the International Jury and a judge to represent India for the ‘Organisation Mondiale Coiffure (OMC) - Hair world’ which is the largest congregation of Hair Dressers all over the planet. In 2011, he opened the doors to ‘Savio John Pereira – The Academy’. The Academy is an extension of Savio’s beliefs and is dedicated to training young professionals interested in becoming world - class hairdressers. Presently he is in the process of launching a world-class training school in Goa and exclusive Savio John Pereira salons all across the country.
GUTTER CREDITS
SO, SPREAD THE WORD, BOOK YOUR SALON APPOINTMENT AND UPLOAD YOUR SELFIE, TODAY! YOU HAVE 30 DAYS. YOUR TIME STARTS NOW!
Your Hair. Your Way. 7
b eauty l aun& chpad | 08.14 * Terms Conditions Apply
i
as see it!
Editor In Chief & Publisher Ritoo Jhha EDITORIAL Assistant Editors Jhumur Nandi, Vandana Thakur Senior Features Writer Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh
I
ts August already and we are as if cruising towards the end of 2014 as well. The financial report of the new government has done some good things for beauty manufacturers in lowering excise duties and taking steps to spur consumption. However the given the general rate of inflation, conspicuous consumption for majority of the population may not be as easily done as said. But the growth in the salon space- in terms of number of salons has been encouraging and sometimes alarming as the industry continues to grapple with the issue of skilled manpower. The premium salon businesses are now being spoiled for choice in terms of brands available. A distinct foray by Bomb Cosmetics in the Hand & Foot Spa segment in salons is definitely creating ripples. We bring you some mouth watering imagery!! Finally, our take on anti-aging with significant brands and their offers in the professional segment - facials and procedures that promise super bio-technological breakthroughs and scientific research. We would rather call this the TIMELESS ISSUE as we strongly feel that we are entering an era of timelessness- where the chronological aging will be defied like never before! We will bring forth more on retail brands and numbers in our next issue. This is therefore an apt issue to publish the CLASSIQUE Collection by Sr. Hair Designer & Consultant to leading Professional Academies, Vipul Chudasama. Vipul elegantly builds on the theme of purity the end result is ELEGANCE personified. So munch on this one while we dig some more for September!!!
Ritoo Jhha
Editor in Chief
MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar General Manager (West India) Gajender Singh Rawat Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Executive Vikas Upadhyay Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Assistant Manager - Circulation & Subscription Sarvesh Singh Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in
Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
redefining beauty since 1992 NEW DELHI
GURGAON
NOIDA
CHANDIGARH
www.affinitysalon-india.com FOR YOUR NEAREST SALON CALL 011-2685 2662, 2686 2662
R
VE O EC
Collection 32
H NT
Preview 36
O
Solutions 38
40
Focus
54
Photography: Saurabh Muley P
News Now 18 Retail Round-up 28
Latest salon, store, spa and gym openings
Design 116 Events Calendar 122
Viki Thakkar, Owner of Vikipedia cuts some crucial design points Beauty events happening across the globe
ANTI-AGEING SPECIAL
Feature 66
Fitness 70 Focus 72 Step-by-step 78
Know what dermats have to say about anti-ageing and the services in the category Get your fitness and food guide to fight ageing Anti-ageing facials available in the market Style your hair to look young
L'Oréal Professionnel brings monsoon therapy with its Hair Spa range and nourished hair guide with Matrix Biolage Oiltherapie In conversation with Paul Mitchell's Jennifer Hazen
Spotlight 62
Sumit Israni transforms actress Arpita Chatterjee for the movie Shab
Trendspotting 60
Recent updates from the world of beauty Himalaya enters men's grooming category
Latest in hair care
Play with colours and textures with Sonya and Christopher Dove's and Hairdreams' latest collection
REGULARS
New Entrant 22
Yoga Warrior by Sherri Jessee
Portfolio 56
Cover Feature C
C Contemporary Classique ccollection by Vipul Chudasama
HAIR
Preview 80 Of You & Me 84 Step-by-step 86 Nail Preview 90
LÓréal Professionnel Homme creates style sizzlers with latest launches, Tigi's take on famous footballers' hairstyles, Macadamia's International Creative Stylist Giannandrea styles Natalie Dormer
BEAUTY
New offerings in skin and make-up Tale of two strong independent women who style themselves differently Casmara's answer to anti-ageing with its Goji Treatment Latest hues out now
Dermat Speak 91
Dr Deepali Bhardwaj answers common skin queries
Fragrances 88
Smell beautiful with the latest monsoon wafts
FASHION & LIFESTYLE
Runway Report 96
Analysis 104 Detail For Retail 106 Academics 112
Up your style anté with the best of Couture week and India International Jewellery week'14
BUSINESS Budget review for 2014-2015 Aroma Magic's Coco store's retail story An insight on recently launched Looks Hair & Beauty Academy
Conversations 108
The story of Natio's Indian journey
Event Review 121
Mirrors Academy's first anniversary celebration
readers' LETTERS
Hair The article on Ayurveda services was very good and extremely informative. Once again thank you so much for all your support.
— Subhash C Bose, Genereal Manager, Somatheeram Ayurveda Group, Kerela
The magazine looks fantastic, and a true quality paper and printing adds to it. Nice to have it. It's great to see Pastels salon featured in there.
— Leanne Cutler, Managing Director, Hair Shorts 2 The World, Australia Soft natural ombre on the ends fused with soft and effortless curls define the style of the eternally revered Goddess of love and beauty, Aphrodite. b e au t y lau n chpad | 0 7 .14
HAIR/Spotlight
2014 April 2014 ` 100
It is such a pleasure to have your magazine, issue after issue. I am elated beyond words after seeing the contents that you guys are generating. I must say great effort and exceptional work. Keep it up.
May 2014 ` 100
BRIAN WAHL BRI
EXCLUSIVE
MAL ALE
Kirsten Dunst
Domin minance
ECT CONSUMER CONN S DAY WITH BEAUTY
And Her Glorious Avatars!
PM 12/04/14 6:21
Fi
l 02 indd 1
EXCLUSIVE
JOHN MBIGGEST ABRAHATHE
TT TREND REN NDS Care S IN MEN’S On Personal FASH LIFESTYL Choices ION & LIFES TYLE THE BEST1
COVER MAY 2014.indd
SUNCARE & HOLIDAY SPECIAL
LNESSSS LLLNE WEL WEELL W AWAYYSS GET GE AWA
EXCLUSIVE
S
preading the magnitude of her fame and expertise, Dunst has now come on board with L’Oréal Professionnel, as their very first Brand Ambassador. Celebrating this union, Beauty Launchpad has put together, some of Dunst’s remarkable red carpet hair looks along with identifying products from L’Oréal Professionnel’s Tecni.ART range in order to achieve the same.
36
At the age of 11, Kirsten Dunst gained widespread recognition playing the role of Claudia in Interview with the Vampire, a performance alongside movie stars, Brad Pitt and Tom Cruise which got her nominated for a Golden Globe Award for Best Supporting Actress in 1995. Her characters in films like Little Women, Jumanji and The Virgin Suicides were much acclaimed and acted as a springboard for her career.
— Aamiya Trivedi, Kolkata
b e a u t y la u n c hp ad | 0 7 .14
OF INDIA
N ’ ME ’S POND T IN INDIA BUT DEBU DEB
AYURVEDA/Focus
NE MACKINDER IENNE VIVIEN VIVI S-S 2014 Unleashes IIntercoiffure PM 05/06/14 6:37
1 14 Final indd
MEN’S SALON BEAUTY SURVEY
Having found her calling from a very young age itself, Kirsten Dunst, one of the most acclaimed Hollywood actor has been a part of some of the most influential projects of the West, including the likes of, Melancholia, All Good Things, Marrie Antoinette and the undoubtedly famous Spiderman series, earning immense global fame as Mary Jane Watson.
Great stuff guys. Ayurveda is such an extensive subject to deal with and what I really liked the most was the level of detail and research that each of the articles carried. Though I have a concern, if at all you can help with some more information regarding international distributors and retailers of Ayurveda, operating in the Indian market.
— Venkateshwara Balakumar, Bengaluru
Science Of Living DELVE YOUR SPIRITS THIS MONSOON IN ATTAINING PERFECTED WAYS OF HUMAN LIFE BY INDULGING IN THE ANCIENT PRACTISE OF AYURVEDIC LIVING. WIN OVER THE CONSTANT BATTLE BETWEEN YOU AND YOUR INNER SANCTUM, BY PUTTING YOUR SENSES TO COMPLETE SERENITY AS BEAUTY LAUNCHPAD INDIA BRINGS TO YOU THE BEST RATED THERAPIES FROM SOME OF THE LEADING WELLNESS/AYURVEDIC RETREATS WITHIN THE COUNTRY. — BY SOHANI DOGRA
O
riginally an Indian form of holistic medicine and cure, Ayurveda is derived essentially from the Indian manuscripts, the Vedas. Be it in the form of cosmetic products, ingestibles, medical aids or just ways of healing, the Ayurvedic science is being adopted globally today like never before. In the words of Sebastian Pole, author of Discovering the True You with Ayurveda: How to Nourish, Rejuvenate, and Transform Your Life, “Because we cannot scrub our inner body we need to learn a few skills to help cleanse our tissues, organs, and mind. This is the art of Ayurveda.” Catering to this ever growing need, there are wellness centres in India, completely focussed to bring to its clients the traditional science of holistic healing and disease management with their uniquely designed Ayurveda services, while eliminating the root cause of their very occurrence.
SHREYAS YOGA RETREAT, BENGALURU
Shreyas Yoga Retreat, founded in 2004, is dedicated towards promoting authentic and spiritual traditions of healing and is known world over for its various and thoughtfully constructed yoga forms and Ayurvedic practises. According to Dr. Arun Kumar, Ayurveda expert, Shreyas Yoga Retreat, catering to a smaller group enables us to provide personalised attention at each step, from detailed wellness consultation at the beginning as well as at the end, to understand the areas of concern. A combination of Ayurveda, yoga and naturopathy helps in effective management as well as long lasting results. Most importantly, we provide practical guidelines with inputs on integrating yoga, naturopathy and Ayurveda in daily life, also making Shreyas Yoga Retreat stand out amongst its competitors. Going with the pace of time and constantly working towards better developments and advancements is a formula that is applicable to just about everything. The science of Ayurveda, being no different, follows the same principles too. Lending his
66
beauty launchpad | 0 7 .14
GUTTER CREDITS
On Th
PHOTO CREDIT: GETTY IMAGES
TRENe DS Run Ru
June 2014 ` 100
29
To pre empt bad morning for curly geared hair, try scrunching up damp hair with a squirt of PAUL MITCHELL ROUND TRIP
A Unisex styling product that provides firm hold and maximum control to shape desired lavish wet look PAUL MITCHELL SUPER CLEAN SCULPTI NG GEL
PAUL MITCHELL SUPER CL EAN LIGHT Creates volume and clean, run-your-fingers-through-it results with a bonus of protecting hair from sun damage
CONTRIBUTORS
august 2014
VIPUL CHUDASAMA
India’s most renowned hairdresser & consultant creative director for many brands across the country, Vipul Chudasama has trained and inspired more than 5000 hairdressers in India and on international platforms, as a constant source of inspiration. He has styled best of models for a number of India’s talented fashion designers and has also showcased his creation at Haute Coiffure Francaise in fashion capital of the world, Paris. Vipul, passionately creates exciting signature hair collections and is in constant demand for stage work, commercial and editorial work for magazines and brand photo shoot.
JAI SHARDA
Is a graduate of the Indian Institute of Management, Ahmedabad and the Managing Partner at Equitorials. He has researched on stocks across a wide spectrum of industries including metals, capital goods, hotels and consumer durables as a part of one of India’s leading broking firms and also as an independent analyst. He has also conducted numerous seminars for investors, educating them about the prospects of the stock markets and advising them on their portfolios.
NAWAZ MODI SINGHANIA
Nawaz Modi Singhania is a renowned fitness and wellness expert, trained, taught and certified from America as a Fitness Professional by ACE (American Council on Exercise) & IDEA (International Dance Exercise Association). Having found Body Art(fitness chain) in the year 1992, Singhania has been practising various fitness forms since, including- Aerobic/ Cardio Workshops, Gym and Pilates & Gyrotonics Hub & Aqua Aerobics at all her centres. Over the years, Nawaz has participated in numerous fitness conferences, workshops & conventions in America, Australia, the UK, Hongkong and Singapore.
www.facebook.com/streamlineindia
GLOBAL
NEWS now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY
L’ORÉAL FINALISES STRATEGIC TRANSACTION WITH NESTLÉ
L’Oréal has nalised the acquisition of 48,500,000 L’Oréal shares (8 per cent of its share capital) owned by Nestlé, and the disposal of its 50 per cent ownership in Galderma to Nestlé. The L’Oréal shares acquired have been immediately cancelled. The number of Nestlé representatives on L’Oréal’s Board of Directors is reduced from 3 to 2 Directors following the resignation of Paul Bulcke, and the ownership ceiling provisions of the shareholders’ agreement between Nestlé and the Bettencourt Meyers family now apply to their respective new holdings. The transaction will be accretive by more than 5 per cent on L’Oréal earnings per share on a full year basis.
PBA BEAUTY WEEK 2014 MARKS ANOTHER SUCCESSFUL YEAR
PBA Beauty Week 2014 organised by the Professional Beauty Association (PBA) that took place in July 12-15, 2014 at the Mandalay Bay Convention Center in Las Vegas, Nevada, welcomed more than 27,000 beauty professionals to experience unlimited networking, educational, and professional growth opportunities offered during the event. The North American Hairstyling Awards (NAHA), Beacon and the PBA Business Forum rounded out the stellar lineup, which also included new events like the PBA Regional Forum. NAHA celebrated its 25th Anniversary celebration along with the artistry and skill of the professional salon industry. Plus, high-energy, artistic presentations by Aveda, jcp salons, Redken. NAHA 2014’s top honor, Hairstylist of the Year, was presented to Alain Pereque from Saco Salon Drummond in Montreal, Quebec. He also won Contemporary Classic in 2010 and was the Master Hairstylist of the Year in 2008. Hosted by Cosmoprof North America (CPNA), PBA Beauty Week is North America’s largest, event, offering unlimited networking and education to all sectors of the professional beauty industry. PBA Beauty Week 2015 will take place July 11-14 at the Mandalay Bay Convention Center in Las Vegas, Nevada.
GSWS RELEASES INFORMATION ON WELLNESS EXPERT SPEECHES FOR 2014 CONFERENCE
The Global Spa and Wellness Summit (GSWS) has revealed information about the talks from two wellness experts – Don Ardell PhD and John Travis MD – that are set to take place at the 2014 conference on September 10-12 in Marrakech, Morocco. The theme of this year’s GSWS conference is ‘Fast Forward’ but its organisers, including CEO Susie Ellis, believe that in order to discuss the future of spa and wellness, delegates must understand the industry’s origins and evolution. Ardell and Travis are equipped to explain these developments, according to Ellis. “I’m excited to discuss the history of wellness with industry leaders in Marrakech and help them identify key opportunities for advancing real wellness in the world,” said Ardell in a statement. “My own thinking has changed in some signicant ways and for me, R.E.A.L. wellness – which stands for reason, exuberance, athleticism and liberty – is what’s most vitally needed in our world today. These dimensions are too often ignored in most wellness models.” “But core ideas I argued for in High Level Wellness remain. Modern medicine is a wonderful thing, but there are two problems: people expect too much of it and too little of themselves,” Ardell added. Travis, meanwhile, opened what GSWS has coined the world’s rst wellness centre in California in 1975 – The Wellness Resource Center. The US news programme “60 minutes” proled Travis’ centre in 1979, educating mainstream America about the concept of wellness. “Spas are uniquely perfect places to connect your body, emotions, mind and spirit – away from the debilitating stress and busyness of modern life,” said Travis. “After decades of thinking about wellness, I would summarise my work in six words: the currency of wellness is connection. I look forward to explaining this deceptively simple concept at the Summit and how it can guide delegates’ future business.”
18
b ea u ty la u n ch p a d | 0 8 .14
KÉRASTASE PARIS ANNOUNCES PARTNERSHIP WITH PRIMA BALLERINA DIANA VISHNEVA
Kérastase Paris has entered into an exciting collaboration with Diana Vishneva, prima ballerina with American Ballet Theatre and the Mariinsky Theatre, in celebration of the brand’s newest launch – Discipline. Dance, more than any other performance art, is the ultimate expression of discipline and grace. This is exactly what Kérastase’s newest haircare innovation, Discipline, offers for untamable, unmanageable hair. To demonstrate these results, the brand tapped into Diana to serve as the face of Discipline, which strives for control with elegant movement. Discipline is an in-salon ritual and at-home regimen that masters smoothness with movement to tame frizzy hair and make blow-drying 33 per cent faster and easier. L’Oréal Advanced Research worked tirelessly for 8 years to perfect Discipline’s formula by studying the science of hair manageability and movement in order to decode the attributes of perfect, owing hair. Discipline provides softness, shine and 72 hours of control to hair without adding rigidity, weighing it down or eliminating volume completely. The at-home regimen includes Bain Fluidealiste (for normal hair), Bain Fluidealiste Sulfate-Free (for chemically-treated hair), Fondant Fluidealiste, Maskeratine and Discipline’s star product Spray Fluidissime, a lightweight serum that instantly eases blow-drying. To capture Diana as the embodiment of Discipline, the brand created an exclusive video showcasing Diana performing a dance by esteemed choreographer Carolyn Carlson. Her hair, styled by legendary hairstylist and Kerastase expert, Luigi Murenu, showcases the full effect of Discipline with her hair down and free owing, but still in control. Diana’s campaign and the Discipline Collection will debut this month.
SWISS HOSPITALITY SCHOOL OFFERS SPA AND HEALTH MANAGEMENT COURSE IN PARTNERSHIP WITH ESPA
Les Roches International School of Hotel Management has launched a specialised course in spa and health management – in collaboration with ESPA and Genolier Swiss Medical Network (GSMN). The Bachelor of Business Administration in International Hotel Management degree offers the Spa and Health Management specialisation course which lasts seven semesters, based at the Les Roches campus in Bluche, Switzerland. The course focuses on the business and operational aspects of health and aesthetics, spa medicine and hotel spa services. The programme is designed to prepare students to enter an industry experiencing signicant growth, by allowing them to apply everything they learn at Les Roches through hands-on experience and internships. The aim is to let students experience best practice as they learn about current and future trends, sustainability and environmental issues, retail spa operations, history and philosophy, as well as the business and leadership dynamics of the wellness industry. “Globally, it is increasingly difcult to nd commercial, guest and therapistsensitive spa managers and directors who understand both the Spa and Hotel industry,” Susan Harmsworth MBE, chief executive of ESPA told Spa Opportunities. “I am impressed with the curriculum that Les Roches have put together for their spa module, which also has a good internship period. We are thrilled to have partnered with them to give both the students and ESPA spas the opportunity of employing well trained and experienced spa students.”
HOTEL ARTS BARCELONA OPENS 43 THE SPA, BY WTS INTERNATIONAL
The 44-storey Hotel Arts Barcelona opened its doors this month, ushering guests to the 43rd oor to experience its ‘43 The Spa’. Operator The Ritz-Carlton Hotel Company, changed the Barcelona hotel’s spa from a Six Senses wellness retreat into a spa that is supplied by Spanish skincare brand Natura Bisse. “When the Ritz Carlton decided not to renew their current lease with Six Senses Spa, they turned to WTS to assist with relaunching their spa,” said Susie Hammer, vice president of spa at WTS International. “Working closely with the hotel’s spa director, Alexandra Martinez, we selected the Spanish skin care line Natura Bisse to be the exclusive product line,” Hammer continued. “Based in Barcelona, Natura Bisse is known as a leader in the luxury skin care market for their innovative use of active ingredients. Because they are located in the same city, our hope is to become a showcase spa for Natura Bisse.” The facility now includes eight treatment rooms – some of which have panoramic views of the waterfront. Several rooms boast natural light and all have had chromotherapy lighting installed. The spa’s wet zone, supplied by Klafs, comprises saunas, colourtherapy steamrooms, vitality pools and ice fountains. The spa also features a relaxation room and an open terrace – both of which also look out onto the Spanish coastline. There is already a tness centre at the property.
b eauty l aun chpad | 08.14
19
INDIA
ITC’S ENGAGE SCORES AT NUMBER 2 IN DEODORANT CATEGORY
Kolkata headquartered leading FMCG major, ITC Ltd has emerged the second largest player in the domestic deodorant market within a year of entering the business in a recent study by Nielsen India. The brand has taken over the rival brands like Axe and Old Spice, who for the longest time were ruling the category in the Indian consumer segment. The Rs 2,300 crore Indian deodorant market has witnessed a seachange in recent months with Vini Cosmetics’ Fogg hogging the limelight by toppling HUL’s Axe last October as the market leader. According to Nielsen India, ITC’s Engage recorded an 8.1 percent volume share in May 2014, across the urban markets that account for 90 percent of the overall deodorant space, while Fogg held 12.5 per cent, and Hindustan Unilever’s Axe and little known McNROE Consumer Products’ Wildstone stood jointly at the third spot with a 6.9 per cent share each. By value, Fogg is way ahead, having 17.8 per cent of the market. Wildstone had 6.7 per cent and Engage 6.6 per cent, followed by Axe with a 6.5 per cent share. Engage was leading in cities including Kolkata,Kanpur and Kochi by value and volume.
WELLA PROFESSIONALS LAUNCHES ‘OIL INFUSO COLOR SERVICE’
Wella Professionals introduced Oil Infuso color service with a view to provide long lasting colour results alongside taking care of hair health as well. This unique service has colour infused with Wella Professionals Oil Reections/ System Professional Luxe Oil to protect hair from damage. Wella Professionals OIL REFLECTIONS special formula, with Vitamin E, creates a protective barrier around the hair, neutralizing free radicals and protecting against damage. The service helps protects hair protein, locks in moisture and provides long lasting colour results hence offering the desired colour results while taking care of hair health.
O3+ IN MIDDLE EAST
O3+ represents India in various international exhibitions throughout the world. Recently the brand has made its mark in Beauty World Middle East 2014. This is the fourth consecutive year at the exhibition. O3+ had the biggest stall in the pavilion with two sections in the stall, one for O3+ and TWC. The brand has launched the gold range in the Middle East, as Arabs have always been passionate about gold. The gold range consisting of Optic caviar and micro delivery system can be used as an alternative to make-up. O3+ conducted live demos for serum penetration, peel off mask and lipo waxing. The brand experienced a lot of potential for liposoluble wax and felt major demand for O3+ facials in the Asian community of Dubai. The brand is currently short listing distributors around Middle East.
MOT DRAFTS NEW GUIDELINES FOR MEDICAL TOURISM
In an event initiated in the capital by the PHD Chambers of Commerce and Industry, Parvez Dewan, secretary, Ministry of Tourism informed that the Ministry has nalised fresh guidelines to promote and market medical tourism, while incentivising tour operators and market facilitators.“The incentives nalised a few days ago would also be extended to NGOs for promotion of eco-tourism in case they convert themselves in to tour operators and seek proper registration with the government.They are likely to comprise part reimbursement of expenses, undertaken by tour operators and market facilitators to propagate medical tourism in India and overseas.” In addition, Dewan also hinted that a cheque amounting `2 lakh could be given to market facilitators, undertaking travels to take part in symposia, seminar, trade fairs and
20
b ea u ty la u n ch p a d | 0 8 .14
other such activities beyond Indian borders. Likewise, there could be other such facilities that the Ministry would extend for undertaking the proposed job to advance medical tourism to economies of scale, especially for the patient seeking medical treatments in India due to its low cost and high quality. Speaking on the occasion, Nilanjan Sanyal, secretary, Department of AYUSH, Ministry of Health and Family Welfare informed that the government would ensure that traditional medicines, manufactured in India under trademark of Ayurveda, Unani and the like would have to conform to the prescriptions, provided under the World Health Organization (WHO). “Those manufacturers that are found non-compliant on them would be liable to punishment and attract penalties. Even the emerging brands in the hospitality and super critical medical facilities sector would be integrating the traditional services in their existing infrastructure to provide for best available medical facilities,” added Sanyal.
SKEYNDOR REVEALS ADVANCED SKIN TREATMENT IN A THREE DAYS LIVE SEMINAR
Spanish scientic skin care brand Skeyndor organized a three day workshop on advanced skin integrity skills and treatment by distinguished international skin expert Margaret Beales at Hotel Eros, Nehru Place, New Delhi. The motto of the workshop was to make Indian beauty professionals more educated, advanced and technology friendly so that they can treat their clients with better product and offer better treatments. The event was attended by Ravi Mittal (Managing director of Skeyndor India), Priyanka Tyagi (Head Trainer and Cosmetologist, Skeyndor India) and many salon owners and beauty professionals from across the country. On the rst day, the event was started with brief introduction on Skeyndor products, Skin analysis and the products to be opting for the treatments for different skin types and the use of skincare machines. The second day of the event was started with Anti ageing treatments for professional as well as home care products. Beales introduced unique products Corrective line which treats deep wrinkles and expression lines both quickly and effectively. The workshop was carried a practical session on using the Corrective Line and the Mesoscience Machine. The third day had the workshop for acne prone skin and the treatments for it with Clear Balance. It also demonstrated the treatments for burning down of fats and getting a perfect body with Body Sculpt and Skeyndor Spa Line products. The event winded up with distribution of training completion certicate to all the beauty professionals.
22
b ea u ty la u n ch p a d | 0 8 .14
ROD ANKER ANNOUNCED AS BRAND AMBASSADOR FOR SCHWARZKOPF PROFESSIONAL INDIA
Schwarzkopf Professional has named Rod Anker, Internationally acclaimed hairstylist, as its Brand Ambassador in an event held in New Delhi. Supported by an interactive session, Anker demonstrated the in trend hairstyles on models, with latest line Schwarzkopf products. Addressing the concerns of the Indian hair types during monsoons, he also shared his tips on managing frizz, oily scalp and treatments, using the recently launched BC Bonacure range of the brand. Present at the event was, Najeeb Ur Rehman, technical head, Schwarzkopf Professional team, Henkel Beauty Care India. Rehman said, “It is a pleasure to have Rod on board with us. For the re-launch of BC Hairtherapy, Schwarzkopf Professional has developed a selection of innovative specialist products with customized in-salon therapies. The new range of products is a comprehensive hair care system with varying application times which perfectly meets every client’s specic needs. Schwarzkopf’s intelligent product innovations coupled with Rod’s creativity, are bound to create an impressive offering for our consumers.” Apart from representing the entire range of Schwarzkopf Professional products, as a part of this alliance, Rod Anker will also appear in 360 degree multi-media campaigns across the country, for the brand.
PHILIPS INDIA SIGNS ARJUN KAPOOR AS BRAND AMBASSADOR FOR ITS MALE GROOMING RANGE
Philips India introduced Arjun Kapoor as the brand ambassador for its ‘Male Grooming’ business, which offers a range of grooming gadgets for men including trimmers, shavers and stylers. He will also play a pivotal role in the brand and product communication across media platforms. Philips India has launched an extensive marketing campaign with Arjun Kapoor starting with a new television commercial launched on July 10th. The TVC is based on the core idea of making a style statement with your facial styling and will feature Arjun, who will endorse the Philips Male Grooming range. Commenting on the introduction of Arjun Kapoor as the brand ambassador, ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Men’s grooming products are a key focus area of growth for Philips Consumer Lifestyle division in the country. Personal Care, specically the male grooming portfolio, has been the fastest growing category for Philips in India. Arjun personies everything that Philips Male Grooming stands for – Youth, style and condence.”
BEAUTY/Preview
ESSKAY BEAUTY LAUNCHES FIRST ONLINE MEGA STORE FOR PROFESSIONAL PRODUCTS
Esskaybeauty.in by Esskay Beauty Resources is the new online shopping destinations for professional products. The website offers complete solutions to salons and spa’s across India that includes international brands, doorstep delivery, free shipping*, multiple payment options, including cash on delivery/ net banking and credit/ debit cards, monthly offers and 24x7 shopping. This channel provides access to international products to tier 2 and 3 cities also, which do not often have availability to such products.The site caters to skin, hair and nails products, an exclusive section of hair and beauty equipment’s, accessories and also salon furniture. The layout of the website is simple and easy to understand. In logistics, the tie-ups are with leading logistics companies that provide prompt and safe deliveries across India. The website also has a mobile site version which is compatible across all mobile platforms and can be accessed easily from smart phones and tablets.
LIFT ACADEMY HOSTED A LOOK AND LEARN SEMINAR
Lift academy had organized a seminar on June 9th, 2014 at Gujarati Mandal Hall, Vile parle, Mumbai graced by Jawed Habib who displayed his hair cutting artistry. As a part of the event a haircutting and styling competition at Mumbai level was also held. The competition was won by Anita Gavande in female category and Narendra Bhosale in male category. The event witnessed a good crowd of beautician from across Mumbai. Leading skin therapist Veena Desai represented the beauty spa product of Klaron company. Besides Be Gorgeous gave demos of hairstyling tools. Alongside, Reta Seth from Caroline presented of Caroline company presented skin treatment machines.
FEM ANNOUNCES HUNT FOR MISS NORTH INDIA PRINCESS
Fem Fairness Naturals announced the launch of its mega model hunt -- Fem Miss North India Princess 2014. The winner of the contest will get a chance to feature in a music video, besides winning a brand new ‘Fiat Punto’ car. The hunt for North India’s most beautiful face would be conducted across colleges and institutes in North India. The on-ground activation will cover cities across six states -- Delhi-NCR, Uttar Pradesh, Uttarakhand, Rajasthan, Punjab and Himachal Pradesh. Girls from the age group of 18 to 25 can participate in this contest by registering herself either at the on-ground kiosks being set up in their colleges or on www.missnorthindiaprincess.com. The shortlisted contestants would be invited for a city audition to be held across 10 North Indian cities, including Lucknow, Kanpur, Delhradun, Delhi, Shimla, Jaipur and Chandigarh, where an independent jury will pick 20 nalists. The 20 girls would undergo a special grooming programme for four days in Delhi and Agra under the guidance of professionals from the fashion and beauty industry, to prepare them for the Grand Finale.
NOW TOOTHPASTE - A MUST-HAVE BEAUTY PRODUCT
Over the years, Cloesup has established itself as a brand that brings people together by giving them the condence of fresh breath. With new Closeup Diamond Attraction, the brand now enters a territory that few other toothpaste brands have ventured into, that of instant beauty.Co-created with cosmetic dentists, Closeup Diamond Attraction is revolutionary toothpaste that makes use of patented blue light technology which works instantly to make teeth whiter, and over time it will continue to work to give a whiter, brighter and more radiant smile as per the claim. Atul Sinha, Category Head, Oral Care HUL said, “We believe Closeup Diamond Attraction will be a game changer in the category as it transcends from oral care into the beauty space, and leverages on the growing trend of involvement in the beauty segment. Co-created with cosmetic dentists, new Closeup Diamond Attraction is proven to give visibly white teeth from the rst brush itself. It is a musthave for new age beauty kits.”
24
bea u ty la u n ch p a d | 0 8 .14
CELEBRATING BREAST CANCER
Breast Cancer Awareness Event hosted by V Mathi, Managing Director, Premier Fitness Club and Spa and his wife Ramya along with Sunayana Chibba, Social Activist and Entrepreneur at Park Plaza, Noida, saw many prominent faces from the social and fashion circuit showing solidarity to the cause. The Chief Guest was Bollywood Actress Neetu Chandra along with the other guests including Designer Raakesh Agarwal, Bollywood Actress Mink, Ex Big Boss Contestant and Yoga Expert Vivek Mishra, amongst others.
NEW ENTRANT/Conversations
Himalaya debuts in
Men’s Skincare BEING THE MARKET LEADER IN FACE WASH CATEGORY AND KNOWN FOR ITS EXPERTISE IN THIS SEGMENT, THE HIMALAYA DRUG COMPANY TARGETS THE MEN’S PERSONAL CARE MARKET IN INDIA WITH THE LAUNCH OF ‘HIMALAYA FOR HIM’ FACE WASH RANGE. RAJESH KRISHNAMURTHY, BUSINESS HEAD - CONSUMER PRODUCTS DIVISION, THE HIMALAYA DRUG COMPANY SHARES HIS THOUGHT WITH BEAUTY LAUNCHPAD INDIA ABOUT THE MEN’S MARKET AND THE NEW RANGE. — BY JHUMUR NANDI Being in the industry for so long with a successful product like Himalaya Neem face wash which is used by both men and women, what was the need to enter men’s grooming market? Himalaya’s Purifying Neem facewash is a leading face wash brand in the country with a 17 per cent market share. However, men’s personal care is emerging as a big segment in India. It is currently worth `3,800 crore and growing at 21 per cent. Of this, the face wash segment is estimated to be `120 crore and growing at a rapid pace of 40 per cent. Understanding the immense potential of this growing segment, Himalaya has introduced two products in this segment – Power Glow Licorice Face Wash and Intense Oil Clear Lemon Face Wash. The new range, Himalaya For Him caters to the growing need for men to use a product that is designed to suit their skin type and provides them complete solution. With brands like Pond’s entering into the same category do you think this is the right time to foray in the men’s category? We are already competing with leading personal care brands like HUL and L’Oréal in this category. Himalaya is a market leader in face washes and we have known expertise in this segment. Launching exclusive face cleansing products for men is therefore a natural extension. Do you plan to expand in this category with men specific mask, scrub or hair products? In the future, we would look at expanding this category by adding more face wash variants and also look at other categories like shampoos and soaps. How is your product different from the other products in the same category, what are its strengths? We took our time to research our products because we
26
b ea u ty la u n ch p a d | 0 8 .14
wanted to get the science right. Men’s skin is naturally different from women and requires active ingredients that address their skincare needs. We’ve hit a success formula with the Active Boost technology, which is present in both our face washes. It effectively removes excess oil, clears deep-seated impurities and refreshes the skin without overdrying it. How do you plan to position the product in the market? Interestingly, men consider these products to be ‘enablers’ in their life’s journey – whether in the professional or personal sphere. Our communication builds on this proposition, showcasing how the Himalaya men’s face wash enables the modern man to measure up to important opportunities in his life. We have high expectations from this range and early consumer feedback has been very encouraging. What will be your marketing and retail strategy? We plan to leverage the new men’s range through various mediums like digital advertising, outdoor campaigning, PR campaigns and TVC’s. Our first commercial for Himalaya For Him went live on July 3, 2014 which will be followed up by another advertisement which goes live towards the end of September 2014. Men’s grooming is still an urban market trend, as is face wash in general. The primary strategy would be to be present where our competitors are present, including modern trade outlets, chemists, cosmetic stores and grocery stores. We plan to expand our distribution to approximately 75,000 outlets in three months. What is your overview on the men’s grooming market in 2014? Today, more and more men believe in the importance grooming in their personal and professional life and have specific skin care requirements. Men’s grooming is a fast growing segment and is expected to reach `5000 crore by 2015, which is a big opportunity for brands!
RETAIL ROUND UP
DESSANGE PARIS SPREADING ITS WINGS IN INDIA
D
essange Paris -The World’s No.1 Haute Coiffure brand with a presence in 47 countries, has two exclusive salons in Bandra and Kemps Corner, Mumbai. Levan Pamishvilli, Director, Dessange Mumbai shared expansion plans of the brand exclusively with Beauty Launchpad India, as he stated, “We are targeting expansion to cities like Bangalore, Hyderabad, Chennai, and Pune in the next five years but we haven’t put a number to the number of salons as such. As Dessange Paris stands for exclusivity and luxury, you will not see us expanding thoughtlessly. We may have 1-2 exclusive salons in each city to maintain highest quality standards and promised distinctiveness.”
BINA PUNJANI LAUNCHES HER HAIR ACADEMY IN GOA
R
enowned hairdresser Bina Punjani has opened her first academy in Goa. The hair and make-up academy covers an area of 2,000 square feet. It offers various courses that includes 20 week beginners hairdressing course which covers haircutting technique, colour, styling, hairups and bridal hair. The other courses are two week comprehensive make-up course along with short and long term courses for aspiring and practicing hair and make-up professionals. The academy also provides makeover, styling and image enhancement for corporate and hospitality industry, personal grooming for college and management institutes and skill updation and standardisation for staff at salons and beauty parlours. As of now the admissions are open.
PINK SALON OPENS ITS FIRST OUTLET IN AHMEDABAD
J
atin Gondaliyawho also owns Essex salons in Ahmedabad has launched a Pink Salon for women in the same city only. It has been named pink to specify it as a only women salon and thus the interiors are also done majorly in the same colour. The 1150 square feet salon is all set to expand itself by opening three more units in AHmedabad within six to eight months and further plans to expands in Surat and Baroda as well.
HABIB AHMED OPENS SECOND SALON IN KOLKATA
F
ollowing the success of the existing salon in Kolkata, Habib Ahmed launched his second salon in Kolkata. “This is our second salon in the city and we are sure to open more salons depending upon the response. Our new salon in the city will be a one stop solution for hair and beauty care which includes hair cut along with styling, hair colouring, hair smoothing, rebonding, keratin treatment, hair spa, waxing and facial, party make up, trendy nail art, tattoo art, bride and groom make over and more and all type of beauty treatment keeping hygiene in mind,” Habib Ahmed expressed. The owner of the franchised salon, Tapati Biswas aims to deliver unique salon experiences to our customers with rejuvenation and pleasure.
NANCY MIGLANI OPENS EXCLUSIVE HAIR AND MAKE-UP STUDIO ‘ANGE ‘
B
eauty expert Nancy Miglani launched ANGE hair and makeup studio in New Delhi which is a one stop destination for all the brides. ANGE is inspired from a French word which means angel. The studio has a team of qualified and skilled hair stylist and celebrity beauty experts for making a perfect bride.
WARREN TRICOMI BEGINS TO EXPAND IN DELHI
T
he leading US chain of luxury salons, Warren Tricomi, has opened a new outlet at the Manor Hotel in New Friends Colony, New Delhi. The luxury salon chain was brought to India by Sanghvi Brands and launched across The Leela Palaces, Hotels and Resorts. The chain’s salons are currently present at The Leela Palace in Delhi, Mumbai, Chennai, Kovalam, Goa, Udaipur and Bengaluru.
TONI & GUY ADDS ONE MORE UNIT IN DELHI
W
ell known salon chain Toni & Guy opened their new salon in South Extension market part 2, New Delhi. The salon was inaugurated by Bollywood star John Abraham. The global hair dressing brand aims at offering state-of-the-art, global concepts in hair styling. Toni & Guy, North india has taken the franchisee route for faster expansion lately.
b eauty l aun chpad | 08.14
27
BEAUTY/Preview
Presents
Beauty Fiesta 2014
22nd-23rd September
AHMEDABAD
EXHIBITION EDUCATION SHOWS
A
BEAUtÉ ESPACE CONNECTING BEAUTY WORLDWIDE
Initiative
A TWO DAY BEAUTY RENDEZVOUS MEET THE TOP MAVENS OF THE BEAUTY WORLD
Jawed Habib
Marvie Ann Beck
Vipul Chudasama
Dr. Deepali Bhardwaj
Asha Hariharan
Pammy Kaul & many more...
OTHER HIGHLIGHTS EXHIBITION | LAUNCHPAD CORNER | CONTESTS | FASHION SHOWS (HAIR , MAKE-UP & BRIDAL SHOW)
For Participation :
Abhishek Gourav: +91 9811885302 | Subrata Mohanty: +91 9953110466 | Kaushik Karmakar: +91 9836659060
For more information please visit: www.beauteindia.com Venue Partner
YMCA International Centre
Media Partner
Association Partner
RETAIL ROUND UP
VLCC IN EXPANSION
P
remier wellness brand of the country, VLCC recently launched its yet another centre in the capital at New Friends Colony Community Centre, making it the chain’s 34th outlet in the Delhi-NCR. The centre is the brand’s latest Slimming, Beauty and Fitness centre which comes equipped with the latest appliances using cutting-edge technology to deliver effective weight management and beauty solutions. The modern and stylishly designed centre also represents the first of the new design centres which VLCC will be rolling out going forward. The centre is India’s first such outlet providing the most advanced services and solutions in the wellness space with a host of new appliances. The facility also features a novel hi-tech salon that promises a more enriched customer experience. Inaugurating the state-ofthe-art outlet, Vandana Luthra, founder and vice chairperson, VLCC, said, “Our latest centre is a milestone achievement in the history of Indian wellness industry showcasing VLCC’s steadfast commitment to develop innovative and effective weight loss procedures to benefit our clients.”
AYURVEDIC WELLNESS RETREAT PLANNED FOR MONSOON SEASON TOURISM IN GOA, INDIA
T
he Goa Tourism Development Corporation (GTDC), India, is creating an ayurvedic wellness retreat at Selaulim in Sanguem Taluka as part of a plan to promote tourism during monsoon, which is currently considered as ‘off-season’ in the national industry. The proposed project will include the renovation of five villas across 14,000sq m (150,695sq ft), with a total of 40 bedrooms, which will cost `20 crores. The property is located around the periphery of the Selaulim Dam, a place which is not often frequented by tourists, who are more likely to be found at Goa’s beaches and forts. The government has handed responsibility for the construction and maintenance of the resort to Indian-based Anantara Hotel and Resorts, which will run the facility and pay GTDC an approximate monthly rent of `75,000. Construction is expected to begin in November and will be completed within 18 months, excluding monsoon time. The resort should be fully functional by October 2015, according to GTDC. In addition to authentic ayurveda and wellness programmes, the resort will offer adventure sports such as non-motorised boat rides, horse riding and elephant bathing. There will also be two meeting rooms, a banquet hall, large pool and two restaurants.
TRICA HAIR CLINIC LAUNCHES IN MUMBAI
H
aving launched recently in Vile Parle, Mumbai, Trica Hair Clinic is one of its kind hair and scalp clinic, that provides result oriented and customised solutions, using a unique combination of the latest medical technologies and products, specially sourced from across the world. Rakesh Pandey, CEO and MD, Trica Hair Clinic has pioneered many consumer oriented world class initiatives in India, significant amongst them has been, Kaya Skin Clinic. Commenting on the launch Pandey said, “At Trica, we have a unique 360 degree process comprising of hair analysis and services using non-invasive Nutridrive and Biogenesis technology, home care system and diet modification program. We have also launched a comprehensive scalp care system for the first time in India.”
AYUSHAKTI AYURVED LAUNCHES ITS FIRST ‘AYURVEDIC FRANCHISE CENTRE’
I
naugurated by the Bollywood actress, Juhi Chawla, the centre is spread across 1,500 square feet area and is the first franchise centre owned by Chiranjeev Shirvastava, CEO, Ayushakti Ayurved Pvt. Ltd. The Company is spearheaded by renowned women entrepreneur, Vaidya Smita Naram, a successful Ayurvedic practitioner for past 27 years. Talking on the occasion Vaidya Smita Naram, co-founder and managing director said, “We are glad to launch our first of ‘Ayurvedic Franchise Centre’ in Mumbai. We are looking forward for a robust growth by means of exceptional service orientation and franchise expansion.” Inaugurating the centre, Chawla unwrapped the plans for Ayurshakti’s Mobile Van, which will be Mumbai’s first Detoxification Mobile Vehicle, to help the patients who are unable to travel up to centers. Adding on the expansion plans for the centre, Shrivastava, said, “The Indian herbal industry is `7,500 crore today, which is likely to double upto `15,000 crore by 2015. Ayushakti Ayurved is also planning for an exponential expansion plan in the next three years. We plan to launch 50 such centres across Maharashtra, which includes cities such as Mumbai, Pune, Nashik, Satara and Aurangabad.
30
bea u ty la u n ch p a d | 0 8 .14
COLLECTION: SHERRIE JESSIE; PHOTOGRAPHY: BRAD LOVELL
HAIR
PORTFOLIO
YOGA
warrior by Sherri Jessee
Model: Katie Silcox Hair and Makeup: Sherri Jessee Photography: Brad Lovell
32
b ea u ty la u n ch p a d | 0 8 .14
b eauty l aun chpad | 08.14
33
T
he model, Katie Silcox is my cousin and is a world renowned yoga instructor. She has a book coming out, available for pre-order on www.Amazon.com, “Healthy, Happy, Sexy: Ayurveda Wisdom for Modern Women.” She requested a photo shoot with me and asked me to create special looks for her. Katie has very fine hair so I first began by prepping the hair with a traditional crimping iron which really bulked up the texture. I always spray each section with hairspray before crimping to provide heat protection and a stronger crimp pattern. I first began with a look that was parted down the middle and crimped the hair 2 inches away from the part line (wide crimp). I braided the side peices and teased the top to create the Mohawk shape. The hair was swept up to the top and pinned to create the Halo Hair look. The most extreme shape was created by twisting back the sides and adding crimped extensions (peacock feather).
CREATING THE
BEST
SALONS IN
INDIA
INDIA
CANADA
USA
Showroom: 3, Stanford Plaza, Oshwara Link Road, Andheri (W), Mumbai-400 053 Tel. (off): 91-22-2674 4047/48 Fax: 91-2226744050 E-mail: beautyshapecorp@gmail.com
HAIR /Preview
Tress CARE THIS MONTH’S SMARTEST HAIR ESSENTIALS
Matrix Biolage OILTHERAPIE RANGE
L’Oréal Professionnel HAIR SPA comes infused
with soothing Water Lily that helps heal the hair from root to tip. Known for its hydrating and therapeutic properties, Water lily helps relieve pressure, for a soothing scalp. MRP: `400 onwards
claims to be infused with Olive oil, delivering completely nourished and revitalised hair. It also helps in hair growth by preventing DTH hormones production, which is one of main causes of hair loss, as it causes the hair follicle shaft to narrow. Besides this, it also fights off fungi and bacteria and improves blood circulation. MRP: `170 onwards
Moroccanoil HYDRATING STYLING CREAM is a unique
Paul Mitchell EXTRA BODY FINISHING SPRAY adds volume and shine to any hair style. The fast-drying formula delivers a long-lasting firm hold while providing resistance to humidity. It also claims to contain panthenol and hydrolysed wheat protein to boost body, making hair look and feel thicker. MRP: `1,767 for 360ml
36
b ea u ty la u n ch p a d | 0 8 .14
leave-in styling cream for all hair types that is formulated to provide soft, natural hold to the hair. It contains Moroccanoil’s proprietary argan oil-infused blend, including Vitamin F (Omega 6) and Vitamin A to improve elasticity, Vitamin E to protect against free-radicals, and Phenols to help shield against environmental stress. MRP: On request
Macadamia HEALING OIL SPRAY claims to instantly absorb into hair and infuses moisture in them without weighing them down. The spray stays longer and provides tangle and frizz-free finish with an amazing shine that extends the life of coloured hair. The spray comes with a natural UV protection and reduces drying time by 40 per cent. MRP: On request
Berina PROTEIN CONDITIONER is an extra light protein conditioner with hydrolyzed protein and silicone that gently cleanses while weightlessly smoothing damaged, distressed hair. The unique formula claims to keep hair healthy, silky and shiny. It nourishes and smoothes the most sensitive of strands, leaving them manageable and shiny. MRP: `280
Indola INNOVA ANTI-DANDRUFF SHAMPOO has been formulated with zinc
pyrithione and lemon grass, which helps soothe and prevent dandruff. Lemon grass helps to brush off the flakes, while the zinc pyrithione effectively cleans the scalp and allantoin and hydrolyzed keratin keeps the irritation at bay. MRP: `149 for 100ml
b eauty l aun chpad | 08.14
37
HAIR /Solutions
RE-VITALIZE THOU MANE COME MONSOON, RESTORE THOSE DULL AND LIFELESS TRESSES WITH L’ORÉAL PROFESSIONNEL’S THERAPEUTIC HAIR SPA, NOW INFUSED WITH SOOTHING WATER LILY.
I
t’s that time of the year, when the mad pace of your life, between work and home gets an added dampener with high levels of pollution raining down in the monsoons. Take solace in the ultimate solution for hair woes—the Water Lily infused L’Oréal Professionnels’Hair Spa. It promises a complete rejuvenating and restorative experience for hair, from root to tip. Known for its hydrating and therapeutic properties, Water lily helps relieve pressure, for a soothing experience.
ALL NEW DETOX HAIR SPA
New Retail Range! Available in your favourite, Deep Nourishing range and the all-new Detoxifying range, you can now maintain your hair in between your salon visits with a Hairspa shampoo & conditioner.
PRICING: Hair Spa Deep nourishing shampoo: `400/for 230ml Hair Spa Deep nourishing conditioner: `400/for 200ml Hair Spa Detoxifying Shampoo: `400/for 230 ml Hair Spa Detoxifying Conditioner: `400/ for 200 ml
The new Detox hair Spa in-salon service includes the Tea Tree oil enriched Detoxifying clay and Detoxifying shampoo with the signature massage. Together these cleanse the scalp free of excess oil and dandruff, leaving it rejuvenated, soothed and fragrant. With new therapeutic services added to the Hair Spa service suite, your Hair Spa experience is made highly personalised to suit your individual hair and scalp type. The other spas available in-salon include; Original Hair Spa: This service offers personalised treatments and deep conditioning for your hair and scalp. Express Oil Spa: A quick spa that nourishes your hair and scalp with the Extra-Nutritive Olive Oil, coupled with a fragrant cleansing experience. Extra-Nutritive Oil Spa: An ultra nutritive experience for deep nourishment for the hair and scalp. Deep Conditioning Oil Spa: Especially created for very dry and frizzy hair, this service gives your hair intensive conditioning along with personalised hair and scalp treatments
b eauty l aun chpad | 08.14
39
COVER FEATURE
White top with gold studs and shirt from LC style studio
40
b ea u ty la u n ch p a d | 0 8 .14
GUTTER CREDITS
The bun is a common style in India, of which, the low bun is most popular and adds a classic touch to the style. Combination of classic techniques like ponytail, volume, back-combing and movement is the secret of this style. My inspiration and association with French elegance and ease for this collection is further highlighted with a volume bun designed in a versatile manner.
CONTEMPORARY CLASSIQUE By Vipul Chudasama
GUTTER CREDITS
Vipul Chudasama stands out as an artistic hairdresser par excellence, and having been at the top of his craft in India for the best part of a decade, he now sets out to set new paradigms as a Creative Director & Consultant wowing the Indian styling industry with his perfect mentoring and excellent adaption of global skills to local sensibilities. The looks are contemporary, have a sense of pureness about them which is a signature running across Vipul’s other collections in the past. In his latest collection, the artist has showcased the classic foundation techniques of long hairdressing. It takes inspiration from the French artist, Christophe Gaillet’s pureness of hair art. The looks are contemporary and pure with other works done by Vipul in the past. They are classified into naturally adaptable and structured couture hair, that adds volume and sensuality to inspire hairdressers.
b eauty l aun chpad | 08.14
41
BEAUTY/Preview
 The idea to design this look was to focus on movement. A hair movement is a tendency or style in art with speciďŹ c common philosophy or goal to create modern art. Lower side parting, correct way of sectioning and tonging the hair to achieve beautiful classic movement is an art. White dress with check pattern from Wire Fashion Studio
42
b ea u ty la u n ch p a d | 0 8 .14
Volume was the focal point of this particular style to define fullness and construction of the look. To create volume the best and easy classic technique is, backcombing and the shape of the style. The beauty of this look is that you can wear it as a strong and edgy style or elegant and sophisticated as per the make-up and outfit. Simple and adaptable for any hairdresser. Chain dress from Falguni n Shane Peacock, Cuffs from Wire Fashion Studio
b eauty l aun chpad | 08.14
43
BEAUTY/Preview
The most sought after and world famous style is the ponytail and is worn most often by people around the world. It is considered as a classic and practical choice, as it keeps hair out of the eyes and face, yet making a fashion statement, if worn in dierent styles. So, the idea was to give more editorial and edge to the classic ponytail to make the look much more modern and inspiring. Black gown from Wire Fashion StudioÂ
44
b ea u ty la u n ch p a d | 0 8 .14
This gorgeous look is the most common sight at weddings and social gatherings for its mini version. Every lady knows that simplicity is the most elegant touch to bring beauty, therefore, simplicity and extended volume is an eye to the look—French banane style, which is the back bone of long hair dressing foundation and is a must know for every hairdresser. White top and cuff from Wire Fashion Studio, White skirt from LC Style Studio
b eauty l aun chpad | 08.14
45
THE RESEARCH It is a necessity to stand back and rediscover what is essential in a world saturated with references, information and images of hair. For this collection, research was my own experience of giving education to thousands of hairdressers world over. The research and experience is our hair fraternity, that is into exploring, growing and learning various modes of dressing long hair in a modern way. Considering the same, I decided to showcase the classic techniques with a modern twist. These looks will make you understand the importance of the shape, texture, liss and movement.
EXPERIENCE WITH THE TEAM INCREDIBLE! is the word. Working with all true artists, in their own way, to bring this CLASSIQUE beauty out exclusively for Beauty Launchpad India was a great experience.
TREND FORECAST- AUTUMN/WINTER 2014 It’s a goodbye to wave with center parting. The lower side part is on its way for both men and women, which is also of the hottest hair trend a/w for 2014. Pulled back low, loose, wavy or straight the low side parting is popular at the international fashion weeks as well. The high shine and power of texture makes heads turn.
GUTTER CREDITS
Photography: Saurabh Muley Styling: Shane Make-Up: Claire Schultz at Inega Artists Management Hair Assistant: Aniket, Shruti & Gagandeep Models: Irina & Jasenka from Toabh Management
46
b ea u ty la u n ch p a d | 0 8 .14
HAIR/Solutions
DISCOVER
DEEP NOURISHMENT AND EXQUISITE SHINE WITH THE NEW
BIOLAGE OILTHERAPIE RANGE
Combining the age old Indian oiling tradition with modern technology, the professionally formulated Biolage Oiltherapie range, promises to deliver nourished and revitalized hair, from root to tip. Infused with the power of Olive oil, which is known as nature’s most deeply penetrating nutritive oil, the new Biolage Oiltherapie range provides professional transformation to the hair - from being under-nourished, coarse, dull and lifeless to being deeply nourished, glossy and shining with life. Below are some of the well-known documented benefits of olive oil: 1. Provides deep nourishment from root-to-tip – 30 per cent more nourishing than just coconut oil.* 2. Helps in hair growth - Prevent DTH Hormones Production which is one of main causes of hair loss, as it causes the hair follicle shaft to narrow. Olive oil actually stops this from happening, which means you can hold onto your hair for longer. 3. Promotes scalp health. Olive oil is loaded with antioxidants, which can keep the skin of your scalp healthy. 4. Naturally conditions the hair. Olive oil can make your hair shiny , soft & nourished. 5. Provides exceptional shine – Resurfaces the hair for instant shine 6. Fights off fungi and bacteria. Fortunately, olive oil fights off all Dandruff, Head Lice, helping keep your hair healthier. 7. Improves blood circulation. Increased blood flow can stimulate the follicles, which then produce thicker strands.
48
b ea u ty la u n ch p a d | 0 8 .14
SOURCE : HTTP://WWW.NEWHEALTHGUIDE.ORG/OLIVE-OIL-FOR-HAIR-GROWTH.HTML
Biolage, from the house of MATRIX prides itself on the unification of nature with modern technology to create gentle, high performance formulas to treat every hair strand and scalp requirement. The new and improved Oiltherapie range empowers to upgrade from regular oil massage services to new professional Oil-Spa treatments that deliver superior results on the hair.
IN-SALON: OIL- SPA TREATMENTS • Oil-spa deep condition treatment (45mins): Deep nourishing Oil Treatment for scalp and hair with an invigorating Oil massage.
1
2
Oil application (8ml for full head application)
4
3
Oil condition treatment for quick conditioning of undernourished hair
5
Oiltherapie Ultra-nourishing shampoo application
PRODUCTS UNDER THE RANGE • Ultra-Nourishing Oil Shampoo gently cleanses while nourishing the hair. Formulated with Olive oil, it works on all hair types to provide intense nourishment and shine. Available in 1 ltr and 200 ml at `655 and `205
Oiltherapie Oil-masque application
STAR PRODUCT Olive oil
Coconut oil
Sweet Almond oil
Sunflower oil
Soybean oil
Finish with the 6-in-1 Deep Smoothing Serum
• UltraNourishing RICH Oil is a professional blend of five natural oils, that includes olive oil, coconut oil, sweet almond oil, sunflower oil and soybean oil. Only 8 ml is required for a full head application. It works on all hair types to provide multiple benefits such as Deep nourishment, shine, softness, manageability and control for healthy looking hair from root to tip. Available in 100 ml at `200
• Ultra-Nourishing Oil Conditioner deeply nourishes as it detangles and conditions. Formulated with Olive oil, it works on all hair types to provide softness, manageability and control. To be used after Biolage Ultra –Nourishing Oil Shampoo. Available in 960 gm and 96 gm at `755 and `170
• Ultra-Nourishing Oil Masque is multi-sensorial nourishing treatment ideal for use with in-salon Oil-Spa treatments. Formulated with Olive oil, it works on all hair types to provide the ultimate in nourishment and control. Available in 490 gm at `490 b eauty l aun chpad | 08.14
49
The hunt for the best Indian Hairdresser has begun...
...are you READY?
COLOUR TROPHY
CUT & STYLE TROPHY
BUSINESS AWARDS
Enter in 3 easy steps 1. Choose a category 2. Create your look 3. Send us your Entry For more details contact your L'Oréal Professionnel representative or Email at: info@iha2014.com All entries must reach L'Oréal Professionnel by 25th September 2014
NAHA 2014
BEAUTY/Preview
Make-Up Artist of the Year Heath Bryant-Huppert HAUS Salon Minneapolis, MN
Avant Garde Jake Thompson Lunatic Fringe Salt Lake City, UT
Contemporary Classic Sonna Brado Jaazz Salons, Inc. Spokane, WA
Winners Album Men’s Hairstylist of the Year Paul Pereira Solo Base, Toronto, Ontario
Beauty Launchpad India salutes winners of NAHA 2014 and brings you the winning collection images.This year North Amercian Hairstyling Awards celebrated 25th anniversary on July 13, 2014 at the Mandalay Bay Resort & Casino in Las Vegas. Editorial Stylist of the Year Geneva Cowen Sam Villa Anchorage, AK
Texture Dilek Onur-Taylor jcp salons 52 b ea u ty la u n ch p a d | 0 8 .14 Dallas, TX
Student Hairstylist of the Year Nicole Gary San Bernardino Beauty College, San Bernardino, CA
Hairstylist of the Year Alain Pereque Saco Salon Drummond Monreal, Quebec
GUTTER CREDITS
Haircolor, People’s Choice Chrystofer Benson South Weber, UT
Newcomer Stylist of the Year Chris Rushton Logan 14 Salon & Spa Washington, DC
Salon Team of the Year Van Michael Salons Atlanta, GA
Master Hairstylist of the Year Anna Pacitto Salon Pure Montreal, Quebec b eauty l aun chpad | 08.14 53
HAIR /Conversations
GETTING TO KNOW
JENNIFER HAZEN,
GLOBAL EDUCATION MANAGER PAUL MITCHELL WITH A CREATIVE FOCUS FROM A VERY YOUNG AGE, JENNIFER HAZEN, GLOBAL EDUCATION MANAGER FOR ASIA PACIFIC, PAUL MITCHELL, IS AMONGST THE BEST OF HAIRDRESSERS / TRAINERS AND A SALON OWNER. HAVING EARNED A NUMBER OF EMINENT ACCOLADES, BEING A HAIRDRESSER IS SOMETHING SHE LOVES THE MOST. DURING ONE OF HER TRAINING SESSIONS AT BENGALURU, WE CAUGHT UP WITH THE HAIR ARTIST TO GET A GLIMPSE OF HER WORLD.
Her story: Born in New York Metropolitan Area, became a Paul Mitchell associate fresh out of Cosmetology School in 1989. I met my husband Michael di Leonardo and began my travel adventures in 1990. Relocated to Asia where I supported the Lau Network in Singapore, Malaysia, Thailand and Sarawak through Paul Mitchell in-salon education, workshops and stage shows. In 1997, I opened a Paul Mitchell Signature Salon in Bangkok, Thailand. The Salon has been operating successfully for 16 years with plans for expansion. Paralleling my husband’s career, I have developed and managed 5 star Resort SPAs and Salons in Asia, Italy and India. Notably with the Aman Resorts group at Amanpuri, Amandari and Amanwana, in Italy at the Vigilius Mountain Resort and at The Farm at San Benito in the Philippines. The Salons at the Amanpuri (est. 1991) and Vigilius Mountain Resort (est. 2003) were Paul Mitchell Focus Salons.
54
b ea u ty la u n ch p a d | 0 8 .14
Recently, appointed as Global Education Manager at John Paul Mitchell Systems, I am looking forward to sharing my many years of knowledge for this exceptional hair care system throughout Asia.
On being a Hairdresser: A Hairdresser must have good communication skill, good consultation skill and good technical skill then there would be no problem. A hairdresser might be good at different aspects of hairdressing like cutting, perms, styling and colour. I personally feel that my strength is my texture, cutting and long hair services. I also believe that a hairdresser must try to excel in every aspect of being a hairdresser and take up challenges to prove oneself. Her greatest inspiration: Being a hairdresser at heart my greatest inspiration is when the person sitting on the salon chair has their “AHA “moment after their salon service. My goal is to make people feel confident and beautiful. As Paul Mitchell says “ What inspires you “ I would say people walking in the salon to look beautiful inspires me to keep going, keep educating and keep sharing. Association with Paul Mitchell since 1989: I would have to say that their commitment to a hairdresser, commitment to professional beauty industry, commitment to education and commitment to make people successful has made me stay with Paul Mitchell since my graduation from Cosmetology School in 1989. Paul Mitchell has always had the culture of giving back to the society through various NGO’s like Food 4 Africa, Boys and Girls club of America and their latest innitiative by name ReforestAction (Green takeover). John Paul Mitchell Systems always makes me feel that I am at home with Family. This made me to be with Paul Mitchell since 1989.
The line of products: Paul Mitchell has always been different. Their strong commitment to professional beauty industry, by selling the products through professional hair stylists from professional salons makes them standout from other brands. Paul Mitchell uses highest quality ingredients for each of their product. They have their research and development team to test each of the product before being released in the market. They follow a very strict principle that the products are not to be tested on animals. They are against Animal Testing since 1980.
MIND YOUR HAIR —
TIPS BY JENNIFER HAZEN,
Global Education Manager for Asia Pacific, Paul Mitchell • Beautiful hair starts on the inside. • Eat a healthy diet. Your skin, scalp and hair will glow. • Drink lots of water. • Healthy scalp, Healthy Hair. • As successful experience starts with the consultation. Once you find a Hair Stylist you like, communicate with them your desired end result. Share with them your previous haircut and chemical service experiences. Let them know your limitations. Ask questions to clarify uncertainty. It is up to the both of you to create an exceptional experience. • Always use quality hair care products that are recommended, by your Stylist, for your hair type. Preferably one from John Paul Mitchell Systems! • Use a wide tooth comb, to detangle wet hair. • Brush your hair when it is dry. • Have a haircut or trim every two months to maintain your style and hair quality. • Indulge in a Tea Tree SPA Experience. Your mind, body and scalp will thank you! • Take time and invest in a deep conditioning treatment at least twice a month. • If you have colour treated hair, protect your investment with the best shampoo and conditioner for your color and hair type. • Paul Mitchell Color Protect Daily Shampoo and Color Protect Daily Conditioner, Gently cleanses, detangles and repairs while providing UVA & UVB protection. • To prevent damage and colour fade, always protect your hair when thermal styling. • Try Paul Mitchell Seal & Shine. • Protect your hair colour from the suns damaging rays. • Always wash your hair after swimming. Chlorine is drying and causes damage. • Long hair should be tied up loosely to prevent breakage. • Quality styling and finishing products will enhance your style and protect your hair. • If you have curly hair, be in love with your texture. Learn how it grows and style it in that direction. • Leave – In conditioners are best for curly hair textures. They moisturise and prevent frizz. • Try Paul Mitchell The Conditioner, Awapuhi Moisture Mist or Full Circle Leave in Treatment. • Use a diffuser when drying curly hair. • Use a prostick or tail comb to lift curly hair at the base instead of using your fingers. This helps prevent frizz. • When styling curly hair, never comb or brush it until it is completely dry. This keeps the curl pattern intact and prevents frizz. • Wet sprays are better for curly hair than dry sprays. They can be re-activated with water for easy re-styling. • Dry sprays are best for freshly blow dried or smoothed hair. They will maintain the style longer. Everyone should go for something completely “new” at least once in their life. Remember, hair grows back! b eauty l aun chpad | 08.14
55
PORTFOLIO
POP ART
PIN UP
BOLD COLORS AND LUSCIOUS TEXTURE COMBINE IN THIS LATEST COLLABORATION FROM SONYA AND CHRISTOPHER DOVE AND HAIRDREAMS.
— AMY DODDS
56
b ea u ty la u n ch p a d | 0 7 .14
GUTTER CREDITS
EMERALD MERMAID The team aimed to create a modern-day mermaid with edgy ombré via shades of emerald green and lemon yellow. The look is topped off with a sexy braid and voluminous curls, made with help from Hairdreams Top Hair.
TANGERINE DREAM The Doves created this look of bright goldenorange tones with asymmetrical blunt bangs in part with Hairdreams Top Hair and MicroLines.
I
GUTTER CREDITS
nspired by the artwork of Andy Warhol, Pop Art Pin Up, the latest collection from Sonya and Christopher Dove, takes summer’s bright hair trend to the extreme by showcasing hyper-hues of violet, orange and green. “We wanted to infuse color and texture to hair in bright jelly tones, turning up the volume in tonality and the depth of haircolor,” says Christopher. Sonya continues: “Our version of ombré translates to a pop of extreme color, as opposed to traditional brown and blonde hues. We also took the hottest pastel looks seen in street fashion and hyped them up in ultrabright lavender and pink.”
b eauty l aun chpad | 07.14
57
PORTFOLIO
PURPLE PRINCESS This bombshell, ultraviolet look showcases a cascade of curls teased to perfection, made possible in part with precolored Hairdreams extensions and MicroLines.
HAIR: SONYA AND CHRISTOPHER DOVE AND THE DOVES TEAM; PHOTOGRAPHY: NICHOLAS TRONCIN; STYLING: CHRISTOPHER DOVE; MAKEUP: LYSETTE CASTELLANOS; MODELS: STEPHANIE AND MINERVA; EXTENSIONS: HAIRDREAMS LASERBEAMER NANO, TOP HAIR, MICROLINES, BLONDE BASE; TOOLS: BRAZILIAN HEAT CONICAL CURLING IRON; FINISHING: WELLA PROFESSIONALS OIL REFLECTIONS
58
b ea u ty la u n ch p a d | 0 7 .14
HAIR /Trendspotting
BRINGING AN END TO THE MONSOON DISMAY OF STYLING THE HAIR, L’ORÉAL PROFESSIONNEL HOMME HAS THE PERFECT STYLING TOOLS FOR THE MODERN MAN TO CREATE HAIR STYLES SUITED TO HIS STYLE FROM THE PRODUCTS—WAX, MAT AND CLEAN TO HELP ALL THE MEN OUT THERE TO PUT UP THEIR DAPPER AVATARS THIS SEASON. LENDING THE COMFORT OF IMMACULATE STYLING IN ORDER TO ACHIEVE EQUALLY ENTHRALLING HAIRSTYLES EFFORTLESSLY, THE PRODUCTS FROM THE RANGE ARE EQUIPPED TO OFFER THE FOLLOWING STYLES;
STRONG
HEAD
TOP APPEAL—CLAY
L’Oreal HOMME Clay makes way for intrinsic structuring and control with high definition style and shaping. It contains strong Kaolin-clay for an instant grab and texturising beeswax infusing remarkable density. With a Hold Factor 5 for an extra strong hold, the Clay is perfect for intense matt finish, Upgrade your styling routine, the Homme Clay is perfect to get your hands on the authentic pompadour charm, without a single strand out of place. So, let the L’Oreal Professionnel Homme range be your best accompaniment this season and help you put forward the suave you. Price: `575/ 50ml
SCULPTE YOUR STYLE
Take charge of the way your hair falls with LÓréal Professionnel Sculpte with a whole factor 3, achieve sculpted hair with flexible hold and natural shine. A quick-fix for the office goer to the style concious party animal, Sculpte gives the multi-faceted man a style suiting different styles.
60
b ea u ty la u n ch p a d | 0 8 .14
PERFECTED SMOOTHNESS—WAX
Make your everyday styling a smooth ride with L’Oreal Professionnel’s Homme Wax. The product to achieve just about any style with utmost ease. Put them in place for a prim and proper day look or just have them styled or structured for the evening, with its advantage of lending a flexible hold, the Homme Wax, when applied leaves your hair with a natural looking matte sheen. The light hold allows for control while residuefree formula leaves no greasy effect. Price: `575/50ml
TOUSLED CHARM-MAT
The product is ideal for directional styling. The Mat sculpting paste contains wheat protein and starches to nourish follicles as well as Hold factor 4 for versatile styling with a matte finish. The flexible, ragged texture makes it ideal for sporting an unstructured or tousled look with a matte effect. Though a pixie cut can too be worked for this messy or out of bed look, the most effective results can be worked on medium hair lengths. Price: `575
Stay clear
Further keep your styling experience enriched with L’Oréal Professionnel’s latest innovation for the Indian male clientele, the all new anti dandruff shampoo— Homme Cool Clear. Infused with the fragrance of lime for freshness and menthol for the cooling effect, the application of the 1st high foam anti dandruff shampoo leaves the scalp incredibily clean. Cool Clear essentially comprises of two effective anti dandruff ingredients; Zinc Pyrithione — Effective from the very first application, it reduces the appearance of dandruff and helps protects against its reapperance upto 6 weeks after the first application. Tea Tree Oil — Sooths the itchiness and purifies scalps asphyxiated by dandruff. Price: `525
b eauty l aun chpad | 08.14
61
HAIR /Spotlight
TRANSFORMATION
KNOWN FOR ASTOUNDING CREATIVITY AND AN UNASSUMINGLY SUAVE PRESENCE, ACE HAIRSTYLIST SUMIT ISRANI, MD, GEETANJALI SALONS WORKS HIS MAGIC WAND ON ACTRESS ARPITA CHATTERJEE FOR THE MOVIE ‘SHAB’.
‘S
hab’, the film is based in South Delhi milieu, and it explores human relationships. It features actors like Ashish Bisht, Arpita Chatterjee, Raveena Tandon and French actor Simon Frenay. Sumit Israni, Creative Head and Managing Director, Geetanjali Salon designed a new look for the lead actress of the film Arpita Chatterjee. Here we bring the insights from the expert himself: The brief: for the look shared by Onir (director of the film) was a short hair cut, that makes Arpita look funky and sensuous at the same time. The character of Arpita is edgy and strong, he did not want a very feminine doll like look. Her character works as a waitress so the look needed to be neat. The look is soft yet strong as she plays a south Delhi girl who possesses great confidence, oomph and attitude. The thought process: Arpita has gone through a complete transformation from her long wavy mane to a cropped pixie cut. Onir wanted this particular look for his female lead which depicted a strong character and was designed to further accentuate Arpita’s soft and chiseled features. “We have left room for creativity as the film spreads over the next six months to slowly let the hair grow
and experiment styles with different hair length for the latter half.” The inspiration: The references were celebs like Halle Barry, Winona Ryder and Hilary Swank. The look is soft yet strong and is a raging trend globally and has been sported most recently by Hollywood divas like Emma Watson, Anne Hathaway to name a few. I have suggested and given the pixie cut to many clients who wanted to completely change their look and most of them have come back wanting to sport the same look again. Products used: Kerastase Designer and Perfector serums and sprays from the latest Couture styling range. The new formula offers long-lasting styles with absolute freedom of movement and cosmetic feel without compromising the hold. Kerastase nacre nutri sculpt wax is also a great product to use for the hold and texture. Suggestion on the latest trend: Sumit says, “There seems to be a common misconception that short hair gets boring because there’s not much you can do with it. I beg to differ. Gorgeous yet classic, the pixie haircut shows off the best of your features. It is indeed one of the most daring hair cuts you can get! Also, when styled well, they’re edgy, playful, feminine, and hip. An easy to maintain and style, pixie haircut is still on the trend and the best bet for summer woes too. It looks best on oval, square and heart shaped faces. There are quite a few variations in this cut- razored pixie, spikey, pixie curls, grown out pixie etc.”
Sumit Israni, Creative Head and Managing Director of Geetanjali Salon firmly believes that “hair cutting is a visual art; it should manifest one’s personality and therefore must be individualized”. The combination of unparalleled vision for style, coupled with trainings, recognitions and accolades by eminent visionaries in the same field, Sumit is a name to reckon with. After years of training and accumulating experience from the best of his profession (Vidal Sassoon, Guy Kremer, Jo Hansford, Jacques Dessange to name a few), today Sumit is undoubtedly one of the most sought for hair stylist with the finest panache for hair colouring.
62
Watch this space for more ... b ea u ty la u n ch p a d | 0 8 .14
HAIR /Trendspotting
FOOTBALL Football players are the most sought after stylish sportsmen, with the coolest tattoos, accessories and hair cuts and colours. Tigi india, educator Ayesha Mistry decodes few of the iconic celebrity footballer’s hair dos!!
frenzy
David Beckham
1. DAVID BECKHAM
He has sported for various hairstyles during his career. No surprise he is now wearing his hair in the latest trend, to achieve this look the hair needs to be cut shorter from the sides and the back while the hair is left longer on the top and disconnected from the bottom. On towel dried hair take a small amount of TIGI’s B FOR MEN PURE TEXTURE MOLDING PASTE and apply evenly through the hair. Make sure to get a sufficient amount on top. Run your fingers through your hair pulling it back towards the side you want to wear it. Wear the sides and back sleek.
Marco Reus
2. MARCO REUS
A square section is take from the high recession to slightly below the crown on both sides. The sides and back are buzzed short, also creating a slight fade around the hairline. The top cut is very disconnected from the bottom. To style the hair cocktail TIGI’s B FOR MEN MATT SEPARATION WORKABLE WAX and PURE TEXTURE MOLDING PASTE. This will help achieve a semi matt look in the hair. Run the product though the hair and push all the hair towards one side almost like you are trying to create a side part.
3. NEYMAR-DA-SILVA
Neymar-Da-Silva
He is wearing his hair in a classic Mohawk, except maintaining a little more length at the back. To style this look work with TIGI’s B FOR MEN MATT SEPARATION WORKABLE WAX through out the hair and and pull the hair up and out through the top as well as the back of the head. The hair here is cut clean and very tight. The top of the hair has been cut short and connected to the sides while maintaining a bit more length towards the front. These haircuts are the easiest to manage. On towel dried hair use TIGI’s B FOR MEN POWER PLAY FIRM FINISH GEL and style the hair as messy as you like on the top, slightly angling the front to a side and pulled straight up.
GUTTER CREDITS
4. ROBIN VAN PERSIE
Robin Van Persie b eauty l aun chpad | 08.14
63
HAIR /Trendspotting
Get that look
GIANNANDREA, MACADAMIA INTERNATIONAL CREATIVE DIRECTOR STYLES NATALIE DORMER AT SAG AWARDS 2014.
E
ditorial and Celebrity Hairstylist, Giannandrea, whose roster of clients include Natalie Dormer, Gwyneth Paltrow and Scarlett Johansson, wowed everyone with Natalie Dormer’s sophisticated half-shaved punk hairstyle for the 20th annual Screen Actors Guild Awards using Macadamia Natural Oil products. The Game of Thrones actress Natalie Dormer, attended the awards ceremony as a nominee with the cast of Game of Thrones debuted her new look at the 20th annual Screen Actors Guild (SAG) Awards. Giannandrea set Dormer’s hair into soft side-waves with a French braid in the back. Dormer’s half-shave was done for her role as Cressida in The Hunger Games: Mockingjay Part 1 and Part 2. This modern look complimented her Marios Schwab dress, both modern and edgy. Here are the six steps to achieve Natalie’s SAG Awards Look: STEP 1: Prep hair with Flawless Cleansing Conditioner. STEP 2: Apply a small amount of Healing Oil Treatment and smooth through hair. STEP 3: Section off 2” sections and blow dry with large round Macadamia Boar Bristle Brush. STEP 4: Curl hair with a 1” curling iron and continuously spray Control Hairspray. STEP 5: Create a french braid from the crown to nape of the neck. STEP 6: Finish off by spraying a Macadamia Boar Bristle Paddle Brush with Volumizing Dry Shampoo and gently brush through waves. Run fingers through hair with Healing Oil Treatment and set the waves with Control Hairspray.
64
b ea u ty la u n ch p a d | 0 8 .14
PHOTO CREDIT: SHUTTERSTOCK
ANTI—AGEING
ANTI-AGEING /Feature
Looking into the mirror everyday at times, takes away from us the reality of the hour, in turn ignoring the gradual and visible changes. Making individuals (sex no bar) aware and fit enough to fight this persistent battle between your youthful self and wrinkles, Dermatologists, scientists and gigantic cosmetic brands work each day in order to reverse the clock and, if not, to just restrain its constant ticking.
— BY SOHANI DOGRA
THE GROWTH
According to a new market report, Anti-ageing Market (Anti-wrinkle products, Hair Color, Hair restoration treatment, Breast augmentation and Radio frequency devices) — Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019 published by U.S. based market research firm, Transparency Market Research, “The anti-ageing market is projected to grow at 7.8 per cent between 2013 and 2019. The antiageing market is projected to be worth USD 191.7 billion by 2019.” Also forming a cumulative part of this report, is the analysis done on the growth of Asia as the hub for antiageing treatments. As in the report, “Asia-Pacific and Rest of the World (RoW) are expected to be the next potential destinations for anti-ageing market. China, South Korea, Japan and India are observed to be the most attractive destinations for cosmetic surgeries. The respective governments are promoting medical tourism for cosmetic surgeries, which is believed to be one of the key drivers of these countries’ anti-ageing market.”
66
b ea u ty la u n ch p a d | 0 8 .14
THE SCIENCE
Adopting an anti-ageing solution necessarily does not always mean going under intensive procedures to attain the results. There are a number of non-invasive or minimally invasive procedures that too are equipped to generate remarkable changes in ones appearance. Supporting the same, Dr. David J Goldberg, chief of dermatology surgery at New Jersey Medical School and director of laser research at Mt. Sinai School of Medicine, in his anti-ageing specific book, Light Years Younger: The Definitive Guide to Anti-ageing Skin Care says, “There is one question, which every woman (and increasing numbers of men), ask with increasing frequency as they get older, “What can I do to stay young and good-looking for as long as possible?” ‘Light Years Younger’, provides an in-depth discussion of many of the new anti-ageing skin care treatments, providing readers the information they need in order to make informed choices. The changes that are happening in this field such as lightbased treatments for reducing photoageing, new, minimally invasive lasers
which may actually prevent wrinkles by stimulating the formation of new collagen, and the recent availability of well-researched anti-wrinkle creams, and more are all covered in detail. Light Years Younger is one of the first books to focus on the numerous new non-invasive, antiageing techniques that have emerged in the last two decades. Its interesting to note that increasingly high-end consumer and professional labels have been launching brands with hyaluronic acid and other collagen boosting ingredients that promise to deliver results sans the pain and hassles of botox etc. Margaret Beales, international trainer, Skeyndor says, “With the passage of time, anti-ageing is now becoming extremely popular all over the world. But, now we are moving away from the invasive procedures to more cosmetic procedures because the invasive procedures involve a lot of trauma to the entire body and face, which is not justified by the end result. Moreover, the long term results achieved through invasive procedures are not very popular, given the expenditure
PHOTO CREDIT: ESTÉE LAUDER
Deal To Reveal
involved and the repetition of the procedure every six months. So the order of the day today is perfect skin, obtained through cosmetic procedures and home care.”
BREAKTHROUGH
The anti-ageing product and services mix is changing with new scientific breakthroughs happening every day. Says Dr. Vandana Chatrath, Dermatologist, Kubba Clinic, Delhi, “There are several new techniques and innovations that have been introduced or improved over the last few years. Today, researchers are targeting the science behind ageing to find effective ways to slow down the process or reduce its signs. While Botox has been used for several years now, the latest development is its use in conjugation with fillers that together result in a much more effective facelift and youthful appearance. Since, the effect of botox and fillers together is synergistic and additive, each of them lasts longer. Today some radio frequency procedures like Thermage are also used to stimulate collagen production to rejuvenate facial skin, produce a tightening effect and result in a more youthful appearance.” As per, Dr. Rashmi Shetty, celebrity aesthetic physician, who has recently written a book, named-Age Erase on the subject, the latest innovations and techniques that are being used these days are lasers, radio frequencies and ultrasounds which, can take care of fats, skin lightening or tightening and which can also erase lines of your age. Earlier literally complicated nose jobs were done with surgeries and now are done with just injectables, which in itself clearly shows how industry has grown over the period of time. Dealing with anti-ageing may take one from the mundane to the sublime and even weird today — be the procedures like the ‘vampire’ facial to the yogic and meditative way! Procedures like fractional carbon dioxide laser skin resurfacing, stem cell facelift, breast augmentation, blood recycling amongst others are some extremities being explored. As shared in a blog by Clinic DDR. Heinrich,
“Stem cells taken from the patient’s own fat are the most promising recent advancements in cosmetic surgery besides bioidentical hormones. Stem cells play an important role in the growth and rejuvenation of the whole body. Basically, stem cells have the ability to turn into certain types of cells. This makes them well-suited for many aesthetic, regenerative, and even curative applications. There are two ways to use stem cells for skin rejuvenation. First, stem cell-enriched autologous fat (a mixture of fatty tissue and stem cells) can be used to correct tissue defects in the face by adding volume, where it got lost due to ageing or by an accident. Second, stem cells can be extracted from the harvested fat and then applied as a stem cell suspension (just the stem cells, no fatty tissue). This method is preferable if no volume gain is necessary and an overall rejuvenation of the skin is desired. Both methods can be combined, depending on the desired effect. Besides stem cell treatments for skin rejuvenation, the main application of autologous stem cells is the stem cell breast augmentation. Instead of silicone implant and scalpel, stem cell-enriched autologous fat is gently injected into the breast, allowing for a completely natural augmentation. Stem cell-enriched autologous fat can also be used for dimple correction. In addition, fat stem cells are used for regenerative treatments and anti-ageing purposes.” Sharing his knowledge on the subject, Dr. Navin Taneja, director of National Skin Centre, says, “Latest anti-ageing treatments are based on the radio frequency technology. Radio frequency stimulates the new collagen and elastic fibres in the dermis. It is used for anti-wrinkling, anti-ageing, face lifting technology. Some of the leading and innovative procedures in the category include;
FR frequency (Fractional Radiation Frequency)— Used for anti-ageing, it gives a refined touch to the skin and gives finishing to the face. It is basically used to refine jaws, perfect face lifts by stimulating the collagen. This procedure requires multiple
sessions and includes the micro needling probe which refines the skin and tightens the muscles of your face.
PRP (Platelet Rich Plasma)—
It involves the enrichment of blood plasma with platelets. As a concentrated source of autologous platelets, PRP contains (and releases through degranulation) several different growth factors and other cytokines that stimulate healing of soft tissue. This particular procedure is famously known as the Vampire face lift, since it is a non surgical cosmetic procedure involving the reinjection of a gel like substance derived from a patient’s blood back into multiple areas of the face.
Ultrasonic Device— In this treatment, ultrasonic waves stimulate the skin, in turn leaving it rejuvenated. It is mostly used for face lifting and body sculpting. b eauty l aun chpad | 08.14
67
ANTI-AGEING /Feature PRDUCTS IN CONJUCTION WITH PROCEDURE
In order to combat the signs of ageing to almost perfection, products and treatments have to go hand in hand and complement each other. A treatment is complete only when it is followed up by the at-home product care judiciously. “Treatments bring about results but unless you back those treatments with home care products, it is no use at all, because, the skin is a living dynamic organ, if you change it, you need to take care of it on a daily basis. If you do one treatment, it will be effective for a short term, therefore you got to reinforce the massages on an everyday basis, with your anti-ageing cosmetics,” believes Beales. In terms of the products and the brands that should be adhered to, one must follow the opinion of their doctors or else go for products that can suite your individual skin type and not become a victim of pretentious commercials. “Go for a company that is established and has best standards, note your skin needs and beauty goals.All this makes it easy for you to choose. There is a whole section in my book Age Erase, telling one how to choose your products right and look out for the right ingredients. Pond’s has a great range in the category. Simply applying coconut base oil can do the magic for those who want natural ways,” suggests Dr. Shetty. Adds Dr. Taneja , “Generally for antiageing procedures retinoid based creams are suggested or vitamin A&B serums, which exfoliate the skin. All anti-oxidant serums prevent the skin from ageing and lend a supple effect by giving a radiant glow. Sun blocks should be applied properly to get the right results of anti-ageing creams. Glycolic acid, Malic acid, Fruit Acid, AHA, PHA should be applied as antiageing preparations. These creams should be applied once at night, which would be followed with sun block lotions in the day time. Do not forget to prevent your skin from sunburn to get complete effects of antiageing creams.” “Amongst the numerous options
68
b ea u ty la u n ch p a d | 0 8 .14
Arresting the Years: Revolutions in Anti-Ageing Dr Chiranjiv Chhabra, leading Indian dermatologist, SkinAlive Clinics
Today, researchers have developed some remarkable tools to fight the signs of ageing by learning the science behind it. Never before in human history did we have such powerful anti-ageing tools and procedures at our disposal. The procedures today have adopted several innovations and modern advancements and some of them in the category are; Laser rejuvenation: This is a very popular treatment to achieve a glowing, tighter, fresher, clearer, and fairer skin. It is popular because it is a non-surgical and painless answer to a facelift. In this procedure, a laser light is used on the whole face and neck, which leads the skin to tighten with its movement. The lines and wrinkles around the mouth, eyes and neck are treated individually. By this technique, mild to moderate wrinkles disappear and the deep ones are softened. A session may take 10 minutes and is painless with just a mild tingling sensation. There are no major precautions, postprocedure. You can use sunscreen for a few days after laser. Affirm Fractional Laser: Affirm is a revolutionary fractional laser technology that utilizes 2 wavelengths — 1440um and 1320um for desired results. What makes it an effective treatment is that it combines multiple energies into a single fractional laser treatment to deliver amazing results in wrinkle reduction, scar treatment, pigmentation, age spot treatment, facial rejuvenation and coagulation of tissue. Injectables: Injectables like Botox and fillers are amongst the most popular and effective anti-ageing procedures. While Botox works by relaxing the wrinkle causing muscles, fillers work by filling up the fine lines on the face like the nasobial folds. The advantages include little downtime and longer lasting effects. Thermage: Thermage is one of the latest and most effective treatment available for skin lift up, body contouring and skin tightening. It is a safe, non-invasive, no downtime cosmetic procedure that is clinically proven to tighten, contour and rejuvenate skin to help naturally restore a more youthful appearance. It is FDA cleared for the treatment of facial wrinkles, which utilizes a unique form of Capacitive Radiofrequency (CRF) technology to tighten existing collagen and stimulate new natural collagen production. Immediate results are visible and continue to improve for up to six months. Mesobotox –Microinjections of very small doses of Botox are distributed all over the face to diminish fine wrinkles and improve the sheen. It helps to tighten pores and makes the skin more translucent after the treatment. Oxygen Age Correction Therapies: Oxygen age correction therapies are some wonderful and revolutionary procedures that cater to solve a lot of skin problems besides anti-ageing. Fantastic at smoothing fine lines and wrinkles, especially the delicate under eye area, softening and plumping nasal fold lines, Beauty-tox oxygen therapy is an intensive anti-ageing treatment that we provide at our clinics. Celebrities like Madonna, Jennifer Lopez and Jennifer Aniston are self proclaimed fans of oxygen facial therapies. Some of its variants are: Oxy-infusion: Oxygen is vital for a healthy, youthful and radiant skin. With special equipment which generates 98 per cent pure oxygen at 2 bar pressure, an oxygen mist is delivered over the face and neck combined with special serums, vitamin cocktails and masks. Oxygen is absorbed directly by the skin and makes the skin more alive. It improves skin texture, blemishes, dark circles, scars and marks adding a youthful glow. Serum Oxyjetting: A special oxygen therapy wherein we use specially formulated serums and blend them into skin using oxygen jets. Oxyjetting is given in combination with a face therapy for e.g. skin circulation, diamond polishing or crystal polishing. Results are simply amazing. Serums are chosen keeping in mind one’s skin needs. The ingredients that are part of oxyjetting therapies include: propolis, a natural ingredient collected by the bees from Poplar trees which helps in healing and decongesting the skin; optimal C complex-specially formulated serum with Vit. C and Hyaluronic acid which reduces the appearance of wrinkles and smoothes the skin; vitamin c conc which helps nourish and revitalise the skin, smoothes fine lines and brightens the complexion.
available, I recommend various products time to time like the Estée Lauder Time Renewal, Glam’s antiwrinkle serum, Dcl eye peptide, Avenè Ystheal Night Emulation, Caviar Serum etc, ”says, Dr.Geetika Mittal Gupta, dermatologist/ medical director, ISAAC- International Skin & Antiageing Centre. Holding a slight different opinion amongst others, Dr. Dipti Dhillon, cosmetic dermatologists, Appleskin Clinic Delhi, says, “Most of the OTC creams and products cannot penetrate the skin barrier and hence are not as effective as they show in TV commercials. However, the medical anti-ageing procedures can help in cell renewal and also treatments like Restylane fillers that can immediately make one look younger and refreshed. Also, there’s a range of cosmeceuticals which have the ability to penetrate the skin barrier, available with good cosmetic clinics which are prescribed by a doctor for improving skin quality. Therefore, one can opt for these cosmeceuticals, rather than going for commercial products.”
protection from free radicals and so are Peptides. What is important is that a lot of people today are looking at avoiding paraffins,” says Beales.
THE TREND
“Anti-ageing as a subject really interest us and as a result, we are in the process of launching our special anti-ageing line—I By Vandana Luthra, which is being manufactured at our manufacturing unit in Switzerland and will be launched in the market very soon. It is a beautiful product, which includes a treatment line, equipped to make you at least ten years younger, further complemented by the products line. Reaching your late 20’s, especially women, it is almost a must for one to indulge in preventive care in terms of anti-ageing and to catch up with the curative treatments as we grow older,” says Vandana Luthra, founder and vice chairperson, VLCC. “ People today want to enjoy a good quality of life and want to look beautiful too, so in
THE INGREDIENTS
As per Dr. Chatrath, in recent years a lot of research has also gone into production and development of new ingredients that can make anti-ageing creams and serums more effective. Some of the more effective ingredients include — retinol, anti-oxidants and peptides. Topical creams, however, have only limited results as far as addressing ageing is concerned as they are not equipped to penetrate into the deeper layers of the skin. Lending her know-how on the same, Dr.Mittal adds, “Anti-ageing creams or cosmeceuticals work in cognise with the anti-ageing treatments. Various potent ingredients like hyaluronic acid, peptides, co q10, retinoids, vitamin c, hydraquinone work wonders and helps accelerate the results if combined with the treatments”. “Anti-oxidants are important for
matters, mostly because there are a lot of single men out there, who are looking at ways to become attractive. Putting it as a ratio between male to female popularity, I would say, 30:70. Women are still the market leaders here”, informs Beales.
THE MARKET
The anti-ageing market has been growing as can be easily observed given the number of product launches being addressed just to this segment. “I am not sure if we have an evaluated data in the Indian market to get an estimate of how big is the antiageing segment. According to a report by FICCI a couple of years back, the total beauty care market was estimated to be around `29,000 crore. The anti-ageing market, however, is not quite evaluated. What we can say with certainty is the fact that this segment has been growing very fast. It is growing anywhere between 30-50 per cent annually. Then again, the anti-ageing market can be divided into two segments – one that of over the counter (OTC) creams and the second comprising of clinical procedures like Botox and Juvederm,” confirms Dr. Chatrath.
Challenges in a Developing Market
my opinion, the anti-ageing cosmetic treatments, make-up, exercises, they are all going to become big. People are now looking at more and more ways to maintain their youth. We all know we are going to get old, but yes, no one wants to look or feel old,” firmly affirms Beales. With the concern being equally big amongst the male population, anti-ageing solutions are also being explored by men around the globe. “These days men are also getting concerned about the age related
A developing market like India has its own challenges when it comes to invasive and non-invasive treatments and procedures with mis-informed consumer often not being able to differentiate the right from the wrong. In words of Dr. Mittal, “Asia and the West are at par, when it comes to anti-ageing treatments. Women are more aware of what is available and what they want. However Asian women still have a fear opening up to injectables due to incomplete information or wrong media representations.” Having said that, the field of cosmetology will be an interesting sphere as ageing populations across the world look for the fountain of youth and the increasingly affluent Indians too begin to reach out to preventive procedures much before it might be required at times. b eauty l aun chpad | 08.14
69
ANTI-AGEING/Fitness
WORKOUT ANTI AGEING YOUR WAY THROUGH
PUT THOSE VISIBLE YEARS BEHIND YOU AS NAWAZ MODI SINGHANIA, OWNER, BODY ART FITNESS STUDIO CHAIN IN MUMBAI DECODES THE MANTRA FOR ANTI AGEING VIA THE FITNESS ROUTE.
70
b ea u ty la u n ch p a d | 0 8 .14
VISUAL EFFECTS OF AGEING
Mother Nature giveth, and Father Time taketh away! Have you noticed that many of your body parts have started moving south? Sadly muscle mass loss can occur in women as young as 25. Here’s the double whammy - the lost muscle is replaced with fat! Additionally, skin sags with age as its elasticity declines. When sedentary, one ages much faster. When active, one greys and balds at a far slower rate, and generally maintains good health in comparison
to the inactive, while being far more energetic. Of course, diet, genetics, lifestyle and attitude also play very large roles.
THE ANSWER
As it sounds more and more depressing, don’t get too despondent. Scientists have proven that not only can you maintain your skins youth, but can even reverse skin ageing. Turn back the clock by strength / resistance training exercises. The smartest thing to do is to take up compound exercises that target many muscle groups simultaneously, like the push – up, plank, squat and lunge. In as little as 12 – 15 minutes per day, you’ll see the result that you want! Additionally take on cardio activities that stimulate the brain such as tennis or memorising choreography as in a group fitness class 3 times a week to begin with. Space it out, leaving a gap of a day or two between two cardio workouts. Using step trackers also help greatly. Most cell phones have that as a preloaded app. Experts recommend 10,000 steps a day ideally.
EAT RIGHT
What you eat is what you are. Eating foods that are harmful for the body leads to ailments, low energy levels, depression and can even be fatal. Following diets that are lop-sided like the Atkins (which recommends only protein consumption) or the South Beach Diet only leads to temporary weight loss and almost permanent damage in terms of health and energy. What you really need is a balanced diet that includes carbohydrates, proteins, fats as well as fiber to ensure a healthy and long life. Ageing is the process that occurs when the body cells fall prey to external elements and wither off. If the body cells remain well oxygenated and healthy, ageing can be postponed. Certain foods can help in preventing cell degeneration. Below is a list of the top ten anti-ageing foods that help regain vigor and vitality.
AVOCADO —This is one of the most alkalizing foods available. Avocados are very high in vitamin E which is essential for glowing skin and shining hair. It also helps in keeping those wrinkles off your face. BERRIES — All berries, especially Gooseberries, are very rich
in vitamin C and therefore highly useful to the body. Vitamin C helps in proper blood circulation and provides minerals and salts to all the body parts. Needless to say this helps the body to fight against ageing and keep fit.
BODY ART FITNESS STUDIO BY NAWAZ MODI SINGHANIA
GREEN VEGETABLES — Broccoli, spinach,
lettuce, salad leaves and other such greens are highly beneficial for the body. Not only do they help keep the body weight low but also help fight toxins. Fighting toxins is important because a highly toxic body is like a magnet for all kinds of diseases that can harm the body.
GARLIC — This is one of the most important foods provided to us by nature. The benefits of garlic are numerous. It helps prevent cell degeneration, helps keep the blood thin and also prevents heart diseases. It is most beneficial when eaten raw.
GINGER — This root facilitates digestion and is, therefore,
essential for the body. Ginger keeps bowel movement in shape, thereby enabling good gut health.
NUTS — Almonds and cashew nuts are like power houses of
energy. Consuming nuts on a daily basis will fight that lethargic feeling and fill the body with immense energy.
YOGURT — Yogurt is rich in important minerals like potassium, calcium, protein and B vitamins. Apart from these, what makes yogurt one of the most powerful foods is the presence of live bacteria in it. This bacteria helps absorption of nutrients in the intestines and stabilizes the immune system.
WHOLE WHEAT PASTA AND BROWN RICE —
Carbohydrates are long term energy foods and should never be given up unless you want to invite trouble. Substitute white pasta and rice with whole wheat pasta and brown rice and you will instantly feel the difference in your energy level.
MELONS — Melons not only have an alkalizing effect on the
body but also provide the body with essential fluids that it needs for performing various tasks.
WATER — Nothing compares to water. Stay away from those
aerated drinks. Water is essential for our body. It flushes out all the toxins from the body. At least 8 glasses of clean pure water must be consumed on a daily basis. There is no need to look your age anymore. Flaunt a younger look and live much longer without having to bother to go under the knife. A good exercise routine and a table that offers anti ageing foods are the answers to obesity, illness and wrinkles.
of
ANTI-AGEING /Focus
THE CHANGING WORLD
Anti-Ageing facials WE TRACK WHAT THE MAJOR PLAYERS IN THE MARKET ARE OFFERING FOR ANTI-AGEING SOLUTION BE IT A BREAKTHROUGH TECHNOLOGIES, NEW INGREDIENT AND THE TECHNIQUE INVOLVED IN DELIVERING THE SAME.
O3+ Ultralite Range O3+ is one of the largest player in the market as per Beauty Launchpad India’s survey on top selling brands 2013 in skincare category
surface of skin, hence locking in the moisture from evaporating and improving the freshness of the skin.
ULTRALITE RANGE - The O3+ ULTRALITE range has been der-
moisturizing agents helps in maintaining the skin moisture and hydration level thereby maintaining the skin youth.
matologically formulated as an anti ageing facial. This range is widely recommended by O3+ salons nation wide
ULTRALITE MASSAGE CREAM - This Cream enriched with lasting
ULTRALITE MASK - This Mask enriched with Hyoluronic acid hy-
MILK WASH - This milk wash removes makeup, deep cleanses the skin and prepares for facial activities. This skin looks cleaner & brighter.
drates the skin by holding in water content. The hyoluronic acid helps to plump up the skin while the lubricating agents in the product helps to keep the skin highly moisturized.
ULTRALITE CLEANSING - This Peel Wash helps in exfoliating skin
ENZYME PEEL AMPOULE - This ampoule consists of high mo-
cells by breaking down the lipids. An excellent product to exfoliate ageing skin without the risk of increased sensitivity.
ULTRALITE TONIC - An effective moisturising, soothing and firming tonic that helps in maintaining the pH and increasing the elasticity while firming and conditioning the skin.
ULTRALITE SERUM - Ultra Lite Serum is an excellent moisture retaliation serum. It creates protective film of moisture on the
72
b ea u ty la u n ch p a d | 0 8 .14
lecular protein molecules which behave like biological catalysts thereby increasing the cell metabolism process. It helps in removing the keratinized cells and stimulating cell proliferation,
CHERRY PEEL OFF MASK - This is a breathable mask for pigmented skin. This Cherry Vitamin C Mask has a high level of anti-oxidants which contain a wonderful source of vitamins like Vitamin A and Vitamin C. They also contains BIo Flavonoids which is a good source of increasing metabolic activities.
SPECIFIX Professional Cell Renew Facial Specifix Professional (VLCC) offers an anti-aging solution a well rooted in top level R&D. The CELLRENEW Facial is a combination of botanicals and antioxidants which protects internal skin structure and reduces signs of ageing. This advanced formulation reportedly, gets absorbed into the skin upto the cellular level for maximum, long lasting action and cell renewal.
KEY INGREDIENTS
Carnosine, Vitamin E acetate, Silybum marianum extract, Black Crowberry juice, Hydroxyproline, Methylsilanetriol, Palmitoylated matrikines, Soya protein, Hydrolyzed Rice protein, Yeast derived superoxide dismutase.
THE FACIAL KIT ESSENTIALLY
comprises of revitalising Cleanser,Revitalising Scrub enriched with Black crowberry juice gently removes impurities & dead cells from the skin’s outer layer while firming the skin and reduces signs of ageing. The next step happens with Revitalising Serum, followed by Revitalising Gel enriched with Ginkgo biloba extract that is meant to fight against free radicals and protects skin from signs of ageing like wrinkles, sagging of the skin and age spots. The Revitalising Cream has Palmitoyl Oligopeptide, that promotes collagen production, provides protection at cellular level while improving skin’s elasticity and reduces the appearance of fine lines and wrinkles. Finally the Revitalising Pack with Silymarin & Tocopherols, improves firmness, smoothness and hydration. The advanced formula helps reduce the appearance of fine lines and wrinkles. The range also has a Skin-FX- Home Care Range that are in the nature of follow up products SkinFX Age Defying Serum, Mask, Day Cream and Night Cream with active ingredients derived from potato starch, pomegranate extract, argan oil and turmeric extract respectively. The products come from the labs of the recently purchased ..... in Singapore and thrives on providing global quality at Indian prices. b eauty l aun chpad | 08.14
73
ANTI-AGEING /Focus
BABOR INNOVATIONS IN PRODUCTS & MASSAGE TECHNIQUES
T
he German brand that has begun to take big strides in India, distributed by Streamline Services India, Dr. Babor brings a huge base of R&D and targeted solutions for the professionals in salons and spas. Babor’s latest innovation in anti-aging comprises of the The new HSR® Liftings, that basically get encapsulated in two protocols- the Skin Energy Treatment and Extra Firming Treatment. These treatments essentially combine effective anti-aging and pure wellness delight. The wellness massage „Seduction of the Senses’’ is part of the HSR® Skin Energy Treatment and provides the skin with new strength and a wellness-lifting accompanied by soft sounds of the sea. The HSR® Extra Firming Treatment relaxes and has a visible lifting effect. In both treatments the skin first is gently cleansed with the 2-Phase cleansing of HY-ÖL and Phytoactive Reactivating, in order to remove pollutants and dead skin cells. Then a vitalizing mask follows, which is left on for 10 minutes to activate the skin. Enzyme Peeling mixed with Mild Peeling cleanses thoroughly. Now the skin is prepared for the following treatment steps.
SKIN ENERGY TREATMENT: 90 MINUTES
The HSR® lifting extra firming rich cream is applied on to the décolleté, neck and face and is gently massaged into the skin with flowing movements. Various areas of the face get relaxed by soft circulating movements, while special attention is paid to the sensitive area around the eyes. The flowing movements from décolleté to face are repeated before finally the shoulders and upper arms get loosened softly.
74
b ea u ty la u n ch p a d | 0 8 .14
EXTRA FIRMING TREATMENT: 90 MINUTES
The HSR® Extra Firming Treatment focuses on the BABOR HSR® Lifting Massage, which is based on massage therapy and physiotherapy and is said to have been developed in close cooperation with wellness- and psychotherapy experts. In contrast to a classic cosmetic effleurage massage, some of the movements can be felt penetrating deep into skin and muscle tissue. Thus the massage aims to regulate imbalances in facial muscles. It releases tension and disperses nodules, thereby instantly smoothing and relaxing expression lines. Then the HSR® lifting extra firming fluid is applied and gently spread over the face, neck and décolleté. A pluck treatment stimulates the skin and releases adhesions in the tissue. Special attention is paid to the eye area, with a gentle pressurepoint treatment. The next step is intensive decongestion and detoxifying of the tissue through draining massage movements in combination with the HSR® lifting extra firming cream soft rich. The skin tissue is gently detoxified and gains new elasticity. At the end, both massages can benefit from highly effective anti-aging products: the HSR® lifting extra firming eye cream, the HSR® Lifting Integral-Complex provides the sensitive skin around the eyes more elasticity. The HSR® lifting extra firming foam strengthens the skin’s protective barrier and ensures elasticity is restored. Together with special oat proteins the HSR®-Lifting-Complex tightens the skin immediately. Afterwards, cotton fleeces saturated with active ingredients are stretched over face and décolleté in order to caress the skin and give it a soft texture. After 20 minutes the mask is taken off and the skin glows with new elasticity. Finally the Skin Energy Treatment pampers the skin with the HSR® de luxe ultimate anti-aging serum.
TECHNOLOGY Andrea Weber , Head, Babor Research & Innovation enlightens us on latest findings in firming & lifting
We now have the possibility to acquire new actives with the help of blue or green biotechnoloy. Using this method marine or other pants are used in a bio-reactor to synthesise specific actives. These active can be totally generated in the laboratory which not only ensures a constant quality but also protects nature’s rich plant kingdom. This is a real advantage from the sustainability point of view. Moreover, biotechnology allows us to design tailor-made actives for skin conditions and needs. Those actives can set certain metabolic processes into motion –acting like neuro-cosmetic trigger. Peptides synthesised for a specific functionality can prevent, for instance, fat cells from maturing and visibly reduce wrinkles. In a new fluid a neuro-receptor peptide acts on the cells own receptors and so improves the skin’s thickness and structure. We have measured and seen that in this way the depth of wrinkles can be reduced by up to 58 percent. Also from blue biotechnology we derive special exopolymers that provide multifold activity on the skin. They may induce the skin’s barrier function, deep down moisturization as well as a lifting action due to their film forming ability on the skin’s surface. In the next few years it is almost certain that several products with such interesting actives will be coming onto the market. Also stem cells are still setting a trend. In new studies we always find new possible applications. The subject still has huge potential. b eauty l aun chpad | 08.14
75
ANTI-AGEING /Focus
Skeyndor Eternal
A
breakthrough in anti-ageing ingredient plant stem cells using Swiss Apple The gold standard for unparalleled smoothness, radiance and a line-free complexion is now available through Plant Stem Cell technology utilizing a unique species of apple. The Skeyndor Eternal line is first to bring this technology in cosmetics way back in 2007. This cutting edge treatment from Skeyndor is a breakthrough in skin science using actives found in the stem cells of the Uttwiler Spätlauber, an extremely rare apple species found in Switzerland. Swiss studies of the factors of the stem cells extracted from the Spältauber reveal the tremendous regenerative capabilities of this apple variety. The Uttwiller Spätlauber is renowned for its long shelf-life without refrigeration. The internal fluid of these plant cells contains components that help to protect and maintain the function of the human skin cells. It is believed that the stem cells of this species of apple are thought to contain metabolites that are responsible for the longevity of the fruit. These metabolites are now harnessed to also ensure longevity of the skin cells and guard them against chronological
76
b ea u ty la u n ch p a d | 0 8 .14
ageing, while preserving the youthful look and vitality of the skin. The BSB European Cosmetic Academy Association recently honored Skeyndor this discovery with the 2008 Innovation Award for its contribution to the cosmetic industry.
THE HIGHER POWER OF ETERNAL TREATMENTS
Working in collaboration with a worldrenowned Swiss laboratory, Skeyndor utilized this scientific advancement to product the Eternal skincare line. Harnessing the known regenerative powers of the long-living apple species, it delivers its benefits to the skin through using its own Nanoliposomes Release System. Through this delivery system the actives successfully penetrate all the layers of the skin. Their activity targets and improves the appearance of wrinkles, lifting and vastly improving tone and helping skin recover its volume, while boosting texture and skin clarity. In this way Eternal works from the inside out to repair damaged tissue and guard against premature ageing with its arsenal of ingredients. The application of the unique, technologically advanced ingredients stimulate damaged skin offering longevity and a new lease in life to our own skin cells. Other ingredients
rich in phyto-nutrients protect and enhance the skin’s durability, while delaying and minimizing the signs of ageing. These include: Oil soluble Jambu Extract: strengthens the biological function so the dermis, reforming the support structures and producing a tensing activity within cells and collagen fibres. Oil soluble Sea Fennel Extract: detoxifies cell asphyxia and has a potent anti-free radical activity. Oil soluble Marine Lavender Extract: produces a fast and specific anti-wrinkles effect by inhibiting muscle contraction. Lupine Extract: strengthens the integrity of the dermis thereby increasing firmness and elasticity and improving facial contour. Hyaluronic Acid and Organic Silica: support collagen synthesis, hydrate and plump the skin. The Eternal line offers both a salon treatment, as well as three retail products for home use. The Skeyndor Eternal youth professional treatment consists of four products that transform the skin in just one hour. It combines a topical infusion of the specialized plant stem cell and herbal extracts with the benefits of cryotherapy.
ANTI-AGEING/Step-by-step
TIMELESS
Journey
MUCH LIKE SKIN, HAIR AGES AS ONE GROWS OLDER. HOWEVER JUST AS BY FOLLOWING A REGIME SKIN CAN REMAIN FIRM AND GRACEFUL, THE RIGHT HAIR STYLE ENSURES A PRIME-DONNA LOOK AT WHATEVER AGE! BEAUTY LAUNCHPAD INDIA TRIES TO REWIND THE TIME, BY CREATING TWO QUICK HAIRSTYLES WHICH TRANSFORMS THE JOURNEY OF HAIR TO A MORE YOUTHFUL WAY.
T
o create this magic Mac and Dev, the two senior stylists of Looks Unisex Salon at Rajouri Garden, who have been with the salon for the past eight years, help us to achieve the younger years by styling hair differently. Both the stylists creates two different styles which are easy to do and can be done regularly.
Shampoo and blow dry hair. Sectioned the hair, take the crown park and the front fringe separately and clip them tightly. Rest of the hair are kept open. Take small sections of hair and start curling from the back in order to give volume to hair. Then open the crown part and curl it as well. Then blow dry the fringe again and style as required. The second look is just a small variation of the first one. Take the hair from the crown part. Backcomb the hair to give a little bounce in the hair. The comb properly and safely pin the hair. Blow dry the front section again and pin it on the side if require. Finish off with spray. BEFORE
After LOOK-1
LOOK-2
Nivedita Singh, a businesss woman and mother of teenager is a fitness freak and has ensured that despite everything she remains young at heart, grooms herself well - an ideal beauty and wellness consumer.
MODEL: NIVEDITA SINGH; PHOTOGRAPHY: ABHISHEK PURI
HERE IS THE WHOLE PROCESS:
COURTESY: CIATÉ
BEAUTY
BEAUTÉ BEAT
BEAUTY/Preview
BOBBI BROWN Surf & Sand Eye Palettes features eight eye shadows both of which are poolside and cocktail appropriate. The Surf Eye Palette is perfect for experimenting with pastel shades—from shimmering pink to sparkly soft blue to soft aqua. The Sand Eye Palette has a range of neutral eye shadows––from metallic bronze to sparkling gold. MRP: `5,470
SKEYNDOR Spot Eraser Cream comes
with a specific formula containing wide spectrum de-pigmentation agents, created to quickly lighten the tone of all types of skin spots or pigmentation. MRP: `1,650
THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES
VICHY Liftactiv Advanced Filler
smoothes and fills deep wrinkles and is an ideal choice for women who avoid undergoing injections, but wish to have a young, calm and relaxed face. The refreshing and ultra-fast absorbing texture is non-greasy and non-sticky that makes skin smoother, brighter and hydrated. Enriched with pearlescent particles, it gives a truly radiant complexion. MRP: 30ml for `2650
L’ORÉAL PARIS Lucent Magique palette consists of three gorgeous hues that merge with the original skin tone, adding a natural blush. It boosts skin’s luster and adds a luminous sheen that comes in five exciting shades like Blushing Kiss, Fuchsia Flush, Paradise Coral, Rubis Lumiere and Sunset Glow. MRP: `850
MARKS & SPENCER La Maison De Senteurs
is a bath & body collection inspired by French apothecaries fragrances like Gardenia Rose, blended with aromatic gardenia oil and the delicate floral fragrance of white lilies, and Fleur d’Orangier, essential oils of citrus-fresh orange and petitgrain. The collection includes a wide selection of products like voluptuous body creams, nourishing hand creams and comforting hand and body lotions. MRP: `499 onwards
80
b ea u ty la u n ch p a d | 0 8 .14
NATIO Ageless Organic Rosehip Oil nurtures the complexion and helps fight the visible signs of ageing. Being a powerful source of Vitamin C, the cold-pressed organically certified oil delivers antioxidant support to help ward off free radical damage. The nutrients and essential fatty acids help repair, moisturise and aid the regeneration of skin cells. MRP: `1,190
THALGO Exceptional Serum has natural Algae hormones
derived from two brown algae for 40+ women or menopausal women showing signs of hormone deficiency. It also contains other Thalgo complex, soya bean and rape seed oil responsible for collagen production, hydration and nourishment. It claims to bring back the firmness, suppleness and radiance. MRP: 30 ml for `8690
INGLOT AMC Eyeliner Gel offers over 18 shades of high intensity pigments with an ideal matte finish. The water-proof and smudge-proof eyeliner leaves a creamy and long-lasting effect and dries within 60 seconds. MRP: `850
IRAYA Skin Scrubs removes dead cells and improves skins texture that is suitable for all skin types. The scrubs comes in two variants of Fruit and Nut Scrub and Orange and Green Tea Scrub that consists of ingredients like apple extract, quince seed, apricot seed, dates, green tea, orange and almond. MRP: `345
AVON CC Cream provides a radiant complexion and lightens pigment in just two weeks. Rich in anti-oxidants, it fight dark spots leaving skin looking healthy and spotless. The cream is specially formulated to moisturise and hydrate the skin and contains SPF 50+, PA+++, UA/UVB that ensures sun protection. MRP: `299
LOTUS Pure Colors range of lip colours
claims to be 100 per cent vegetarian, safe and free of animal products. Enriched with botanical extracts of Aloe Vera and Jojoba, it comes in five new shades of English Rose, Pink Pearl, Spanish Crimson, Rusty Red and Royal Purple. MRP: `245
AMWAY Attitude Compact Powder gives a perfect matte
finish appearance and is great for oily skin and spots. It maintains a fresh look and feel, even after frequent touch-ups and comes in two shades – light and medium. MRP: `699
SHISEIDO ZaPerfect Solution claims to be an advanced youth retention line formulated with breakthrough intensive Triangle Technology to target early signs of ageing and prevent them from recurring. It is designed to effectively promote skin’s firmness, boost clarity, reduce fine lines and wrinkles and give intensive moisture from inside-out. The range features Za Perfect Solution Cleansing foam, Toner, Moisturiser and Collagen Cream. MRP: Starts from `399
DEBORAH MILANO CC Cream comes as a mix pack of a foundation cream and concealer that primes, conceals and evens out skin tone. Enriched with Hyaluronic Acid for long-lasting hydration and a filler effect, the product also contains a blend of Vitamins A, C and E as well as Omega 3/Omega 6-rich Mosqueta rose hip oil to nourish the skin and protects it from damaging anti-oxidants. It contains filmogenic polymers for long-term performance, besides protecting skin from harmful UV rays and comes in six shades. MRP: On request
REVLON PhotoReady Skinlights Face Illuminator has a lightweight, sheer illuminator that contains photochromatic pigments. It bend and reflect light to help diffuse and minimise flaws as well as lightcapturing crystals to bring new luminous dimension to skin and is available in three shades Bare Light; Pink Light and Peach Light. MRP: `850
ELLE 18 Black Out Liner and Kajal comes with a water
resistant formula that can be used on the water line. It glides smoothly and gives a velvety and glossy finish. MRP: `85
BEAUTY/New Launch
New Rosehip
Bongo Beat
BOMB COMETICS now in India UK based Bomb cosmetics is slowly and subtly changing the mani-pedi experience in Indian salons.
W
ith a cache of divine looking productscupcakes, ice creams and marshmallows that you get tempted to eat, loaded on what look like icecream carts to the fragrances that emerge once dissolved in water, it’s indeed a big plus for a premium salon to have ‘Bomb’ on its menu for manicures and pedicures! !! Brought to India by Streamline Services, it is already capturing fan following at nearly 300 salons across Indi! Says a very dynamic and passionate Ankit Arora, MD, Streamline Services, “these beautifully manufactured products tbat come in 100s of shapes, colors and flavours are handmade and the results are fabulous”! The young entrepreneur is looking at promoting the salon partners through newspaper advertisements, creating special ‘try me’ cards for salons to pass on to the visiting clients and also designing menu cards to support the marketing to consumers.
Ankit Arora
MD, Streamline Services
THEY WILL SOON ADD BODY PRODUCTS and ambience fragrances to the range!
Editor’s Take A luxurious manicure that involves first choosing your flavour of icecream or marshmallow_ first a delight to the eyes. As it fizzes in water releasing disarmingly relaxing floral scents, the flower oils and shea butters nourish the skin. Each step is a journey that wraps your senses, as the final kneading leads to an almost therapeutic finale!!
82
b ea u ty la u n ch p a d | 0 8 .14
Cu Cute As
Pina Paradise
pcake
Hello Ducky Garden
Party
Island Tiara
s Wild Strawberrie
Superfruiter
ntasy a F i n a p Firangi
Free Lov e First Love b eauty l aun chpad | 08.14
83
BEAUTY/ Of You & Me
Beauty within you Vinita Puri
Merchandising manager Francis Wacziarg Pvt Ltd
Working closely with the fashion buyers from Europe and US for fashion accessories and apparels, fashion is Vinita’s passion. She is a single parent and also helps her father in his business. Looking after her home and work, Vinita is a confident, contemporary woman who loves dressing up. She likes to change her hairstyles regularly, while accessorising it. Haircare regime: I generally wash my hairs thrice a week. I was experiencing hairfall, so I referred a dermatologist and he advised me that my scalp is quite weak due to which it cannot hold long length of hairs. But few things which he advised were really worth it and improved my hair. He asked me to use Johnson baby shampoo which is the mildest one, it really helped slow down hair fall and also improved hair growth. Secondly I have got grey hair, so I have been using L’Oréal Innova which is quite a mild and good hair colour which I feel does not have any kind of side effects and have been using the same for the last seven years and its perfect. I get my hair colour done after every 15 days but then I get my L’Oréal spa done right after that. Third important thing I do is that
84
b ea u ty la u n ch p a d | 0 8 .14
I take almond oil with milk every morning. Change in hairstyle: Yup almost every day. I have not been using dryers to make my hairdo, instead, I have been accessorizing them more with different fashion accessories. Time taken: It’s just takes me 10 to 15 mins to do my hair do or sometimes two mins. Accessorising hair: I usually accessories my hair with flowers, small dot clips, different styling articles, head bands, head gears, nice clutchers, nice hairpins, head clips, bun clips, hair bands, jeweled combs, hair snaps etc. specially I use big and small flowers, based on the style I am making. Have you learnt hairstyling: No I have not. But dressing my hair was a passion..so I kept on trying styles.. And always look for nice and different accessories which can make a beautiful style without much of hard work.
WORK-LIFE BALANCE IS A DAUNTING GOAL TO ACHIEVE FOR ALL PROFESSIONALS, SPECIALLY SO FOR WOMEN WHO SET OUT TO EXCEL IN THEIR PROFESSIONS AS MUCH AS THEY AIM AT KEEPING A PERFECT HOME. IN THIS COLUMN (OF YOU & ME), BEAUTY LAUNCHPAD INDIA MEETS TWO SUCH INDEPENDENT, MODERN AND SUCCESSFUL WOMEN WHO TAKE OUT SOME EXTRA TIME FOR THEMSELVES AND ENSURE THEY STAND APART DISTINCT & DYNAMIC.
Signature style: I love making
different kind of buns accessorizing them with flowers or making half tied hair with beautiful finishing of flowers. Products use: I generally use all the accessories of Claire’s, Accessorize for my hair. I have been off and on travelling abroad, so I keep buying them for my hair.
Ayesha Dahra
Director, PR and Corporate Communications Kingdom of Dreams
Being a single mother and holding a highly responsible position, Ayesha believes herself as destiny’s child. Born with lot of talents, she holds Masters degree in English Literature and a professional diploma in designing. She started out as a designer with a unit of her own to establishing herself as a Marketing and Communication professional. She sets a benchmark for all working women in terms of grooming and personality. With hair tied up in a bouffant and kohl rimmed eyes, she definitely is someone who comes out to be a strong and attractive individual.
Presentability counts: It is
extremely important to be presentable all the time. It makes you feel confident and fills you with positive energy to tackle your day. Also in my experience I have noticed that if you look pleasing then you tend to elicit a positive response from the people you interact with. Most necessarily wear a positive attitude. It reflects. Haircare and beauty regime: I am a big believer in natural ingredients for use and health and fitness scehdule. Earlier I used to wash my hair only with natural extracts of amla, harad and baheda. But once I stepped into the professional world then I had to take recourse to making my hair oil with these herbs and their extracts which I
use at least once a week. Occasionally you will also catch me using eggs to wash my hair. For my skin I raid the kitchen shelf for different ingredients. It could be multani mitti mixed with curd, turmeric and baby oil. It could be some fresh cream mixed with orange peels. At night I use almond oil to moisturise my skin. Change in hairstyle: Yes and no. Since I have been blessed with long hair hence i have the flexibility to wear it loose or in a plait or wear it in a bun with my hair piled up. Time taken: About 10 minutes on the outside. Accessorising hair: I love different accessories and am very fascinated with the way hair was styled in India in ancient times. It could be ornate silver or stone studded pieces, small stone studded pins, tiaras but the best of all… fresh flowers. Jasmine strands are all time favourite with me and I feel fresh flowers best compliment a woman. Kind of accessories: I prefer accessories which look exotic and have a tribal feel to them. Signature style: I create these pleated wrap skirts paired with short tops and set off with various kinds of stoles or dupattas. I fashion them from interesting fabrics and prints. Products use: I like to experiment with different kinds of products. However for hair I would rather go with Toni & Guy and skin care as I said I prefer using the Indian Ayurvedic products. Preferred celebrity: Shobhaa De. b eauty l aun chpad | 08.14
85
BEAUTY/Step-by-step
AGE ENHANCER Goji Treatment
Casmara’s Goji Treatment is a premium quality professional facial treatment, which has a high antioxidant power due to its concentration of Goji berry extract from Tibet (Lycium barbarum – organic ingredient certified by ECOCERT®) and is enriched with other natural ingredients. Using new technologies, these extracts are transformed into active ingredients that are easily absorbed by the skin. This treatment prevents signs of ageing and reinforces the skin’s natural defence. It visibly improves the skin’s healthy appearance. We take you through the process with product details.
Step 1
Antioxidant and balancing cleanser for the skin’s hydrolipidic layer, with extract from GOJI BERRIES benefiting from NATURAL VEGETABLE OILS. Application: 5 - 1Omin. approx. Apply directly to the skin with the finger tips or with a moist gauze, with light circular massage movements or rub the face with the same gauze for 2 - 5 minutes for more effective cleansing. Remove with plenty of water.
Step 2
Stimulating ampoule is a concentrated fluid made of extract from GOJI BERRIES and ESSENTIAL AMINO ACIDS. This favours the production of collagen fibres and elastin preventing premature ageing. Application: 8min. approx. Apply to the face, neck and neckline including around the eyes. Perform an active and stimulating massage until completely absorbed for 5 - 8 minutes. This phase can be applied with a conduction device.
Step 3
Antioxidant serum contains extract of GOJI BERRY, HONEY, MACADAMIA NUT OIL and BETAINE. • BETAINE is an intelligent moisturiser that comes from beet, this plays a fundamental role in the volume and balance of cellular moisture. • HONEY a combination of sugars that have important moisturising properties for the skin. • MACADAMIA NUT OIL is an emollient and reinforces the antioxidant effect of the Goji fruit.
86
b ea u ty la u n ch p a d | 0 8 .14
Step 4
Antioxidant nourishing cream contains extract from GOJI BERRIES, HONEY, AVOCADO OIL and SHEA BUTTER, two natural soothing and protecting oils rich in omega 3 and 6 fatty acids. Application: 1Om in. approx. Mix vial number 3 (antioxidant serum) with vial number 4 (nourishing cream) in a small bowl until a homogenous mixture is obtained. Apply this mixture to the face, neck and neckline with a brush. Then cover the area with osmotic film/plastic and leave the product to act for at least 5 minutes so that the skin is absolutely hydrated. Remove the film and massage until the emulsion is completely absorbed. (If you are to give absolute hydration apply vial 3 to the face, neck and neckline and massage until completely absorbed. Then apply vial 4 to the face, neck and neckline with a relaxing massage until completely absorbed.)
Step 5 Goji Mask 2070
It contains extract from GOJI BERRIES and QUINOA SEEDS. The latter provides proteins of a high biological quality and a large quantity of amino acids and group B vitamins leaving the skin feeling young and healthy. The mixture of these components provides antioxidant, stimulant and reinforcing qualities adding to the barrier effect. This helps the previously applied treatments to penetrate more as well as the active ingredients of the mask. Application: 20min. approx. 1. Empty the entire contents ofthe (1 5’1) GEL and the (2nd) POWDER into a bowl. 2. Using a sparula, stir both phases together briskly for about 30 seconds, forming o smooth paste. 3. With the some spatule, apply and extend the mask on the desired area within about 4 minutes, before it starts to set. It is possible to cover eyes and lips. 4. Leave the mask on to act for 15-20 minutes. 5. Remove the mask in one piece starting from the top to the bottom.
Step 6
Antioxidant nourishing cream contains the fundamental ingredients of this treatment line and completes the PROFESSIONAL GOJI TREATMENT. Application: 1 min. approx. Apply a small amount of the product evenly over the face, neck and neckline including the area around the eyes. Give the remainder of the vial to the client for continued use at home.
b eauty l aun chpad | 08.14
87
FRAGRANCE /Preview
GET SEXY AND SEDUCTIVE THIS SEASON
MARKS & SPENCER
Autograph Isis Pink Packaging: 100ml MRP: `1,199 Availability: Marks & Spencer retail stores Inspiration: This sensual yet elegant EDT invokes floral magic that is superfluous and lasting.
Notes: The luminous and feminine accords of Lotus flower and Peony, purple Ginger and Star fruit are combined with Cedarwood and soft Amber notes to add depth.
YSL
Manifesto Packaging: 90ml MRP: On request Availability: Beauty retail stores Inspiration: The fragrance depicts an independent woman who reinvents her life at every moment, one who is untouched by anything that dulls her existence while defying restrictions.
Notes: The green, translucent notes of Lily of the valley
add to the top notes. Among the essences of Cedar core and Sandalwood, an accord of sensual Woods envelops it like a
second skin in the middle and releases the mellow luminosity of Vanilla and Tonka bean.
ARMANI
Eau De Nuit Packaging: 50ml MRP: `4,100 Availability: Leading fragrance stores nationwide Inspiration: It evokes the moment of anticipation when dusk turns to night.
Notes: Fresh Bergamot and pink Pepper are softened with
Cardamom in the opening notes. The smooth heart of Nutmeg and powdery Iris is slowly enveloped by Amber and Tonka bean for a mysterious seduction in the base.
JAGUAR
Excellence Packaging: 100ml MRP: `4,000 Availability: Leading beauty and lifestyle stores Inspiration: Created by perfumer Richard Ibanez, it aims at successful and confident man with its woody-spicy oriental note.
Notes:
The composition opens with luminous Grapefruit and Mandarin combined with pink Pepper. A heart provides floral notes of Lily of the valley, Iris and Orange blossom, to enrich warm and cuddly base notes of Vanilla, Amber and Tonka.
VICTORINOX SWISS ARMY
Victoria Packaging: 100ml MRP: `3,750 Availability: Leading fragrance stores Inspiration: This fragrance perfectly embodies a woman’s independence in a simple yet discreet way.
Notes: Freesia’s floral accents brightens the top while
Blackcurrant berries and Plum give a crispy and juicy effect. Bulgarian rose and Violet unveils a caressing floral texture while the plant accents of Lily of the valley evoke the naturalness along with tender Sandalwood and Cedar. The warm ambery addiction of Myrrh carries the sensuality of White musk in the base.
BULGARI
Omnia Indian Garnet Packaging: 25ml MRP: On request Availability: Leading beauty retailers Inspiration: The EDT is a modern tribute to the
breathtaking beauty of a region that inspires through a kaleidoscope of colours, textures and aromas.
Notes: The jewellery shape is inspired by the Mandarin garnet, that takes on to a journey of India. With all the strength of their precious alchemy: Tuberose, the flower of desire and sensuality evokes the heart of Omnia which is married to Osmanthus.
NAILS /Preview BOBBI BROWN Bobbi Nails is an edited range of the ten nail colours that provide instant satisfaction, rich colour and resist chipping in shades of Pale, Nude Beige, Roza, Cherry Tomato, Valentine Red, Bordeaux, Port, Bittersweet, Navy and Ballet Pink Glitter Nail Polish. MRP: `1,060
MAC The Alluring Aquatic Collection comes
in a limited edition with teal packaging, dramatically accented with sheer water droplets in several hues of sea in shades like Neptune, Shimmerfish and Submerged.
luxury
Lacquer
MRP: `1350 onwards
THE LATEST IN COLOUR THERAPY FOR HANDS AND FEET
SALLY HANSEN Salon Effects Real Nail Polish Strips Empress Collection comes in intricate
Asian-influenced patterns which are inspired by geishas, Japanese cherry blossoms and elegant origami folds. The easy and affordable at-home nail technology puts bold colour, high-shine, and intricate design which is DBP, Toluene and Formaldehyde-free and lasts up to ten days. MRP: On request
COLORBAR Pro Mini Collection features its best-
selling lacquers-in mini sizes that has two fabulous palettes. ‘Pop Heart’ kit has a neon palette with sizzling shades of Pink Lady, Tangerine Mojito, Lime Margarita and Pina Colada, specially converted into the professional formulation; Truly, Madly, Deeply’ consists of elegant shades like Kiss Me Darling, Pink Jewel, Haute Rouge and Eggplant.
MRP: `500 REVLON STREETWEAR Color Rich Nail Enamel gives ultra smooth finish with fast drying formula. The enamel has gorgeous texture available in bright colours that have high shine in trend pop shades of browns and mauves, stylish pops, pretty pinks and playful reds. MRP: `60
BEAUTY/Dermat Speak p
CHECK Your Facts
DR DEEPALI BHARDWAJ, RENOWNED DERMATOLOGIST AND LASER SURGEON AND FOUNDER OF THE SKIN & HAIR CLINIC ANSWERS SOME OF COMMON QUERIES ABOUT SKIN AND VARIOUS TREATMENTS THAT OFTEN COMES TO OUR MIND.
â What is the basic meaning of ageing?
Ageing just means the loss of youth, tightness and suppleness of face which starts to happen after 25 in females commonly and goes on till 50.
â What are its symptoms?
Loss of suppleness, shine on skin, oil on the skin and also loss of overall tightness of face. Appearance of fine lines and wrinkles, deepening of the existing laughter lines, loosening of jowls etc.
â From what age the ageing process starts actually?
It starts at puberty for females and also men around teenage but then it all depends on how we take care of our skin from then.
â What are the preventive measures for ageing?
Most basic and essential is only sun protection which is with the help of sunscreen with a SPF of atleast 30 and applied 10-15 minutes before going in the sun and reapplied after every 2/3 hours depending on sun exposure. Besides diet and positive thinking play a huge role. Diet is easiest way to go towards healthy living. Salads, green leafy vegetables, broccoli, fruits and dry fruits should be consumed daily besides yoga and healthy life style maintenance helps in reversing signs of early ageing surely too.
â What are the solutions for it?
Solutions depend on the visible signs of ageing that are there and in early stages even good creams and hydrafacial helps where only few lines have started to show up also my favourite is PRP stem cell facial once in 18-24 months for skin tightening for early signs of ageing and this facial is popularly called vampire facial in the west. For treating
ageing lines which are very prominent, chemical peels and also photo facial, depending on skin type can be done. But if wrinkles are prominent and skin is lax then injectables like botulinum toxin and Hyaluronic acid based fillers like Restylane, juvederm,etc have to be used and they generally last well for 6-8 months and then require top up injections for maintaining.
â What are the factors which play a bigger role in ageing?
Genetic factors play a major role besides also poor diet and stress. Type A personalities definitely age sooner. Jobs leading to more sun exposure and in ladies who need hormonal treatments like IVF also ageing happen sooner. Besides other factors like: wrong make up products and not removing them at night can often lead to reduction of eye lashes and also darkening of lips which contribute to aged look, besides dull skin.
â Do men and women age differently?
Surely! And men are definitely lucky as they do not loose hormones like women and hence their ageing process is slower and hence the wrinkle formations etc are seen later. Though commonly in many men they end up taking anabolic steroids for body building etc which leads to shrinkage of face elastin and collagen fibres and a haggard look in early age but otherwise commonly men are luckier than women in this aspect, which I hate to admit! In men, laughter lines appear early and they next loose the square jaw but in women ageing starts from around the eyes and the inverted triangle feature of face overview starts to become triangle with which I mean broader jaw at the same time. Also skin looks more aged if proper care is not taken from early age. b eauty l aun chpad | 08.14
91
BEAUTY/Focus
TRANSFORM YOUR FEET in 20 minutes
ADDRESSING AN IMPORTANT CONCERN OF HARDENED AND CALLUSED FEET, CHERYL’S COSMECEUTICALS, INTRODUCES A REVOLUTIONARY SOLUTION FOR HEELS. THE NEW CHERYL’S HEELPEEL PROFESSIONAL TREATMENT EFFECTIVELY REPAIRS PAINFUL CALLUSES AND CRACKS, REVEALING SOFT AND PAMPERED FEET IN JUST 20 MINUTES.
T
he growing tendency to ignore ones feet, increasingly leads to a common problem of cracked heels. On an average we take 10,000 steps and our feet bear the weight of our body, resulting in the build -up of dead skin and calluses. Removing such dead skin using scissors or razors increases the risk of an infection. Therefore Cheryl’s unveiled new innovation in foot care with HeelPeel which eliminates callused skin and cracked heels in 20 minutes flat. The brand has taken a step further to ensure that feet are not compromised and receive the treatment they require. The treatment smoothens, softens, moisturizes and polishes skin giving it a rejuvenated look and feel. It is recommended to use Cheryl’s HeelPeel treatment every one month. However, the cycle must be changed depending on the condition of the calluses. The main ingredients are Urea, Seaweed gel, Glycerin and Sodium PCA.
In - Salon Treatment Process
Step 1 | Softening Skin: Helps in softening the skin with the help of ingredients like saccharide, isomerate and wheat protein è Clean feet with dry cotton or napkin to remove dust. è Carefully place each tissue of Cheryl’s HeelPeel ™ Softner on the soles è Wrap completely with Cling Film and leave on for 20mins. Step 2 | Removal of Dead Skin: A scraper that makes sure of eliminating dead skin from the foot è Remove the Cling Film and Cheryl’s HeelPeel ™ Softner tissue è Using Cheryl’s HeelPeel™ Scraper, remove dead skin on both feet by applying medium pressure
92
b ea u ty la u n ch p a d | 0 8 .14
Step 3 | Smoothing and Polishing: This step uses a buffer that ensures proper smoothing and polishing of the foot è Clean feet with soft tissue. Buff the area of each foot for 2 minutes, using Cheryl’s HeelPeel™ buffer to remove excess dead skin. è Wipe the feet clean with moist cotton Step 4 | Moisturizing, Deodorizing & Rejuvenating the feet: This is the last step in the treatment that gives a complete makeover to your feet making it soft like a feather Lastly apply Cheryl’s HeelPeel™ Cream and massage for 2 to 3 minutes.
Homecare Range
The HeelPeel Professional Treatment should be followed by the use of home care for long lasting results. Cheryl’s Heel Peel Cracked Feet Eliminator: is specially formulated by Cheryl’s to enhance and maintain the results of the professional treatment. It contains active ingredients like Beta Glucan which heals wounds and cuts, urea which hydrates and moisturizes the skin, shea butter which increases blood circulation and promotes cell renewal and kokum butter which softens the skin and restores its elasticity Benefits: Repairs dry and cracked feet, penetrates deep within the skin and hydrates it, regular application eliminates recurrence
Subscribe Now June 2014 ` 100
EXCLUSIVE VE
JOHN N ABRAHAM M
May 2014 ` 100
On Personal Care e Choicess
THE BEST ST
SUNCARE & HOLIDAY SPECIAL
MALE
WELLNESSS GETAWAYSS OF INDIA A
POND’S MEN N
Dominance
DEBUT IN INDIA A
MEN’S SALON BEAUTY SURVEY Y FASHION & LIFESTYLE
EXCLUSIVE E
FASHION FASHIO N & LIFESTYL LIFESTYL FESTYLE E
EXCLU EXCLU USIVE US IVE E
THE BIGGEST TRENDS IN MEN’S
THE BIGGEST BIGGEST TRENDS TRENDS IN N MEN ME M EN N’S S
VIVIENNE MACKINDER ERR 0144 Unleashes Intercoiffure S-S 2014
BEAUTY SUR BEAUTY SURVEY VEY MENS MEN’S M EN’S SA SA ALO AL LO L ON N
Unll hes Intercoi Unleas rcoifffure ffure ure S-S 20 2014 VIVIIENN IEENNE MACKIND IEN MACKIND D DE DER
Domina Dom inance nce
MALE MA LE
Subscription ........................1 Year ..................... 2 Years .........................3 Years Cheque*/ DD No............................................................ Dated....................................... for `...................................... drawn on (specify bank)................................................. *Favouring Beaute Espace Media Pvt. Ltd., payable at New Delhi Date........................................ Signature............................................................................. Name Mr/Ms......................................................................................................................... Designation............................................................................................................................ Company................................................................................................................................. I am [ ] Salon owner
[ ] Professional
[ ] Entrepreneur
[ ] Others - please specify Address.................................................................................................................................... City............................................ Pin Code...............................State .................................. Tel......................................................................... Fax ........................................................... E-mail....................................................................................................................................... Subscription No. (for Official use Only) ................................................................... (Please attach your business card)
No of Issues Term Cover Price (`) Saving Discount Amount (`) Amount Payable (`)
12 1 Year 1200 30% 360 840
24 2 Years 2400 40% 960 1440
36 3 Years 3600 45% 1620 1980
Please fill in the order form and mail with your remittance to : Subscription Department - Beauty LaunchPad India, Beauté Espace Media Pvt. Ltd. 1500 B & C, Devika Tower, Nehru Place, New Delhi - 110019 Tel: 011 41324044/45 Sarvesh Singh (North): + 91 - 8586931155 K. Nanda Kumar (South): + 91 - 9962557223 Prashant A. Sangle (West): + 91 - 9870923100 Nilesh Kr. Dubey (West): + 91 - 8452050548 / 9022986648 Amitabha Mallik (East): + 91 - 9163255919 Url: www.beauteespace.net; www.salonnspaguru.com Facebook: https://www.facebook.com/BeauteEspace.net
Terms & Conditions : This is a limited period offer. Rates & offer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.
BEAUTY/Conversations
Van the Man DISTRIBUTED ON FIVE CONTINENTS, VAN TIBOLLI’S PRODUCTS HAVE BECOME SYNONYMOUS WITH BEAUTIFUL TRESSES. —FRANCESCA MOISIN
F I speak English, Portuguese, Spanish and Italian,” says VTB Founder Van Tibolli. “People are often surprised to learn that about me.
rom selling ice cream in his native Brazil to vending real estate in South Florida, tress legend Van Tibolli has long been in the business of fulfilling customers’ needs. “Even as a child, I knew I wanted to impact the world in some way,” reflects the Founder of GKhair and Tibolli Salon Professional, which make up Van Tibolli Beauty (VTB). Born in Paraná, a southern Brazilian region largely inhabited by German and Italian immigrants, the consummate traveler studied in both London and Milan before finally decamping for Fort Lauderdale, lured by the promise of heat after too many chilly European winters. There he found that stylists hadn’t yet heard of the keratin treatments already popular back home. “Florida has a humid climate, and women were seeking relief from the frizz,” Tibolli explains. He imported a few bottles, and tested the market by distributing them to hairdresser friends Marcelo Mansilla and Donna Oz. “I also began going door to door, leaving smoothing treatment samples at salons,” Tibolli recalls. “Once word got out, I couldn’t stock product for more than two weeks, regardless of how much I ordered!” Ready to relocate operations stateside, in 2006 the budding entrepreneur teamed with a chemist to develop his own serums. Innovation continued to be key, as from the start GKhair exclusively boasted the hero ingredient Juvexin. Derived from sheep’s wool, this protein and peptide formula penetrates follicles, restoring lubricity while simultaneously forming a protective shield against free radicals and UV rays. Now the luxe line of styling, taming and aftercare products is ideal for those seeking a refined finish, while Tibolli Salon Professional equals trend. “Inspired by fashion, this collection creates texture and flawless, runway-ready tresses,” Tibolli enthuses.
10 THINGS You Didn’t Know about Van Tibolli 1 Deserted island book: Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy 2 Last meal: Watermelon 3 Perfect summer drink: Coconut water. It’s very refreshing! 4 Worst hair faux pas: Visible extensions 5 Best spot on earth: Hong Kong. I like to be in a large, exotic city with access to a variety of cultures and activities. 6 Music currently on iPod: Andrea Bocelli 7 Favorite film: The Secret. The book on which it’s based inspired me to start my own business. 8 Hair trend you wish would disappear: Ombré in a box 9 Ideal way to relax: I snowboard several times a year and play soccer whenever possible. 10 Hottest autumn look: Effortlessly done-up locks achieved by taking a refined style…and messing it up!
94
b ea u ty la u n ch p a d | 0 8 .14
PHOTO CREDIT: COUTURE WEEK
b eauty l aun chpad | 08.14
95
IN-DEPTH LUXURY WITH OPULENCE AND CREATIVITY TAKING THE CENTRE STAGE, THE CAPITAL RECENTLY HOSTED ONE OF THE MOST AWAITED FASHION EVENTS OF THE SEASON, THE COUTURE WEEK’14. — BY SOHANI DOGRA With participation from the coveting couturiers of the country, including the likes of Sabyasachi Mukherjee, Manish Malhotra, Gaurav Gupta, Anju Modi, Manish Arora, Rohit Bal amongst many others, the showcase was a splendid affair, targeted towards the larger than life Indian weddings. From the usage of contemporary colour palettes, to the vibrant and unconventional hues in Manish Arora’s collection, to the pompous display of the Chura and Kalire (symbolic to the Indian weddings) at Monisha Jaising’s show, the 2014 edition of the couture week, sponsored by Shree Raj Mahal Jewellers, saw it all, in an effortless manner. Complementing the glorious and detailed collections of the designers, the beauty looks at the fashion week were supported by the leading cosmetic brand — MAC, with Mickey Contractor, director of Make-up Artistry, MAC India and Sonic Sarwate, senior artist, MAC India, adding to the oomph and drama of the six day extravagant event.
96
b ea u ty la u n ch p a d | 0 8 .14
SABYASACHI
Being part Be p of the India Couture Week an and nd workingg shoulder to shoulder with the best beest of Indian designers d g is always exciting. g It’s a great g platform m to create make-up trends for thee upcoming glamour upcomin ng seasons, be it wearable glamou ur or subtle drama!” d — Mickey Contractor, director of MakeM Ma akeup Artistry, Artisstry, MAC India.
ROHIT BAL
ANJU MODI
BEAUTY/Preview
MANISH ARORA
MANISH MALHOTRA
98
b ea u ty la u n ch p a d | 0 8 .14
Couture w week is equall equally special to us as it is to the designers. Designers spend months working on the their collection and it’s really special for them. We get in touch with every designer, weeks before the actual show and that’s where the creative process begins. Every designer has their inspiration and vision for the special collection. We collaborate with designer to bring their vision to life and create looks that best suits their inspiration. Just as it’s time for designer to show their masterpieces, we also look forward to creating new beauty trends and looks for them. Seeing the complete look gives great creative satisfaction as an artist and we always look forward to opportunities like this. —Sonic Sarwate, senior artist, MAC India
IMPLE & HAR RPREET RIMPLE HARPREET GAURAV GUPTA GUPT TA SULAKSHANA
MONISHA JAISING
MONISHA JAISING
SULAKSHANA RIMPLE & HARPREET
SHREE RAJ MAHAL JEWELLERS b eauty l aun chpad | 08.14
99
BEAUTY/Preview
India International Jewellery Week 2014 THE INDIA INTERNATIONAL JEWELLERY WEEK 2014, WHICH TOOK PLACE IN MUMBAI FROM JULY 14-17 2014 HAD A GREAT COLLECTION OF GLITTERING MIND BLOWING JEWELLERY AND SOME FABULOUS CLOTHES. BUT TO MAKE THE TWO CREATIONS COME ALIVE THERE WERE SOME SUPERB HAIR STYLES AND MAKEUP, WHICH WAS CREATED BY TOP ARTISTES MEHRA KOLAH AND KAPIL BHALLA WHO PRESENTED THE TRENDS IN THE FASHION FOR THE HAIR AND MAKEUP. — BY MEHER CASTELINO
W
hile the makeup was kept simple with soft pink or red lips it was the eyes that were heavily made up and given that ultra-glam look. Hair was very elegant with high or low buns as well as some quirky hairstyles to match the jewellery.
AKS JEWELS
A side swept sleek look for the hair gives a sophisticated look while the makeup is soft with pink lips, silver eyeshade ad winged eyeliner to make a stylish impact.
BRIDHICHAND GANSHYAMDAS JEWELLERS
The 1960’s bouffant returns with a side swept front. Fiery red lips are sensuous, while the eyes are heavily lined and lids splashed with brown eye shadow. Cheeks are blushing with pink tones for a glamorous look.
DIPTI AMISHA
A high back combed crown with cascades of curls flowing down gives a regal look. Soft peach lipstick, heavy smoky eyes with highlights on the brow complete the picture which speaks of elegance and style.
FARAH KHAN
GITANJALI GEMS
The bridal look starts with centre parted hair that ends in a flowing entwined plait that is just the right hairstyle to take the Saat pheras. Soft pink lips, smudgy brown eye shadow and eye liner only for the upper lids completes the picture.
100 b ea u ty la u n ch p a d
| 0 8 .14
GUTTER CREDITS
Simple stunning with flowing curls as the sides are pinned up for style. Bright red lips, a hint of eyeliner, for the upper and lower lids gives the woman the right touch of stunning style and sophistication
GOLECHA JEWELS
The glamour of long side parted hair is unbeatable, add to that bright red lipstick, heavy eye makeup for the upper and lower lids and with brown eye shadow added to the makeup you can create a stunning image
IIJW 2014
Create the pretty teenage look with centre parting and allow the hair to hang straight at the back. Pale pink lips, eyeliner on upper and lower lids, with a hint of brown eye shadow makes the right impression.
LAKSH PAHUJA
Drama after dark is created with slicked back hair which gives a Stark look, while heavy winged eye shadow adds a dramatic impact with pale pink lips to create a balance.
LEADING JEWELLERS OF THE WORLD Get the 1920’s look with a soft wave on one side, deep red lipstick and delicate smoky eyes for that retro feel.
P C JEWLELER 2
A High top knot creates sophisticated elegance while the lips are kept pale pink and the eyes are expressive with brown shadow and black liner for the upper and lower lids
P C JEWELLER
An interesting side sweep and an intricate chignon at the back is teamed with pink lips, brown eye shadow that flows out and heavy eyeliner for upper and lower eyelids.
SABOO FINE JEWELS
Go stylish with a high knot and sleek hair. Bright pink lips are teamed with soft eyeliner and eye shadow.
SHOBHA SHRINGAR JEWELLERS
Layers of curls create a crown for the head, while bright red lips and heavily lined and shadowed eyes work for this bridal look.
SHRISTI GUPTA
Go ultra-glam with gold lipstick, brown eye shadow, and thick eyeliner for the upper lid. Sweep the hair back and let it flow down straight on one side.
SUKANKYA PASI
Golden lips are back and so are nude lips yet the makeup is kept to the bare minimum to give the plain look, but the sleek hair with a curl on the side is a petty distraction.
SURYA GOLDS
A medium bouffant and flowing hair at the back looks feminine with pink lips and heavily black lined eyes with brow shadow.
SWAROVSKI 2
Here comes the bride with soft curls framing her face. Pink glossy lips and faintly outlined eyes make a pretty picture.
SWAROVSKI 3
The traditional Bengali bride look starts with a chignon at the back red lips and ends with heavy kaajaled eyes with brown eye shadow
SWAROVSKI
Petty as a picture the Rajasthani bridal look starts with a chignon at the back, pink lips and heavy eye makeup.
TAMAYA AGARWAL
Go for the extreme super splashes for the eye brow in silver and team them with a hint of eyeliner and nude lips. The geometric hair do with square and circular shapes on the crown are ideal for a show stopping entry. b eauty l aun chpad | 08.14
101
FASHION & LIFESTYLE /Live & Learn
School Ties
HELPING HUNGRY STUDENTS FLOURISH IN THE WORLD OF HAIR IS WHAT DRIVES JOHN PAUL MITCHELL SYSTEMS’ VICE PRESIDENT OF EDUCATION, STEPHANIE KOCIELSKI. — FRANCESCA MOISIN
L
Stephanie Kocielski, John Step Paul Mitchell Systems Vice President of Education
Stephanie’s Secrets Fondest teaching memory: “I once
worked with a young hairdresser who couldn’t do a texture service, and simply taking a moment to explain the process helped her become a texture specialist in our Chicago school,” Kocielski reveals. “I later got a thankyou card that said I left a footprint on her soul, and I just hope that didn’t hurt—I have a size 13 foot!”
Educational goals: To help motivate
students to move to the next level. “I also believe we live in a fast-paced world and need to keep up with technology,” muses Kocielski. “I’d like us to achieve a standard of education that’s solely electronic.”
Sources of creativity:
“Photographs and moving art, like cartoons and animation, always inspire me,” she says. “I take people’s lives and stories, and find pieces I can translate into art.”
102
b ea u ty la u n ch p a d | 0 8 .14
ike a kid in a candy store— but even more excited. That’s how Stephanie Kocielski, Vice President of Education for John Paul Mitchell Systems, remembers Saturday mornings with her mom at the local salon. “I loved the people and always wanted to be a hairdresser,” she enthuses. While completing her education at Philadelphia’s Gordon Phillips School of Beauty Culture, she attended her first Paul Mitchell show. “A bottle of Sculpting Lotion fell at my feet, and I remember thinking, ‘What will I do with this?’” says Kocielski. The T next day, Paul Mitchell himself appeared at her school, and the ap budding pro shampooed for him. “That b was w technically my first and only job interview,” she recalls. “Soon after, I in began teaching classes.” In Kocielski’s mind, learning is akin to working out: When you perfect a novel cut, color or business standard, you see the results and Kocielski captivates on stage with her texture-fabulous model.
want to continue getting stronger. All professional paths start with the NEW Talent Program, wherein the educator guides students toward careers that can lead from classroom to salon to stage. Workshops and assessments further infuse apprentices with the knowledge needed to evolve into top-of-their-game mane masters. One of the toughest moments in Kocielski’s own storied 30-yearcareer came while transitioning from a cutting-room culture to an office environment. “My role now involves Excel spreadsheets, which is a bit different than reading Millennium salon reports,” she laughs. Yet she continues to find fulfillment and achieve success by sticking to five early-learned lessons: Take nothing personally, always do your best, choose your words because you can’t take them back, never make assumptions and—perhaps most importantly—don’t be afraid to take a risk.
PHOTO CREDIT: LOOKS SALON
BUSINESS
BUSINESS /Budget Analysis
THE BIG BUDGET
PULL EXPECTATIONS It was universally expected that the Government would unleash the ‘animal spirits’ in the economy by making big ticket announcements after the overwhelming majority that it won in the general elections earlier this year. This view was also supported by the hints dropped by the Prime Minister in his statements before the Budget as well. For instance, his reference to the ‘bitter pill’ for the economy was presumed to be the precursor to a shake-up in the system to be announced in the Budget speech. It would also have been the ideal timing for such changes, right after the elections, with the Government enjoying strong support. As such, the expectations from this Government’s first budget were exceptionally high, despite the fact that the Government was only about a month and a half old. Consumer goods sectors, like FMCG, Health and Wellness sectors were no different. While the challenges in the broad economy were well known, there were hopes that the Government would give a strong boost to consumption, especially in rural areas, given the sluggish state that the economy was in. The
104
b ea u ty la u n ch p a d | 0 8 .14
interim budget was also mildly positive for these sectors. To a large extent, the Union Budget has tried to match these expectations. Understandably though, this effort is overshadowed by the Budget’s focus on the Infrastructure, Banking and Housing sectors, as well as the underlying problems of inflation and sputtering growth in the economy.
PROVISIONS TO TRIGGER CONSUMPTION
The Government has made a number of provisions to encourage consumption in the Budget. The most direct one is the relief in personal taxes. The personal income tax limit for individuals has been raised from `2 lakhs to `2.5 lakhs. Similarly, for senior citizens, the tax exemption limit has been raised to `3 lakhs. Additionally, the interest deduction on housing loans, in case the owner occupies the house, has been raised from `1.5 lakhs to `2 lakhs. These measures have reduced the tax burden on individuals, thereby increasing their disposable income. A minor dampener on this relief has been the introduction of a surcharge for individuals generating income above `1 crore. Even so, overall
the Budget provisions have given significant tax breaks to the consumers. This higher disposable income in the hands of the consumer is expected to give a boost to the FMCG and other consumer goods sectors, since at least a part of this higher income will be channeled to higher spending on such products. In addition to providing tax breaks, the Budget has also provided more incentives for savings, by increasing the limit of income deduction under section 80C, related to investments. Investments allowed to be deducted under this section have been increased to `1.5 lakhs, up from `1 lakh currently. The impact of this provision may be slightly conflicting with the income tax breaks in the short term, since this incentivizes savings rather than spending. However, in the long term, this provision is also positive for the FMCG and other Consumer sectors, since the additional wealth would again provide higher disposable income to consumers. In recent decades, growth in consumer sector, especially FMCG, has been driven by rural consumption. Rural consumption, in turn, is affected by disposable incomes in the hands of the rural population. In this respect, the
ILLUSTRATION: ALL-FREE-DOWNLOAD.COM
THE FIRST UNION BUDGET OF THE NEWLY ELECTED NDA GOVERNMENT WAS EAGERLY LOOKED FORWARD TO BY THE INVESTORS IN THE INDIAN MARKETS. WE GET YOU THE ANALYSIS OF THIS MUCH SPECULATED BUDGET ON BROADLY WHAT WOULD BE THE AFTER-EFFECTS ON THE BEAUTY AND WELLNESS INDUSTRY, ESPECIALLY FMCG. — JAI SHARDA
time bound Financial Inclusion Mission promised in the Budget is an understated, but a very important pillar for growth in rural disposable incomes. The programme, if successfully implemented, would propel millions of people in rural India on the path to prosperity. In turn, this would benefit the Consumer sector, by putting purchasing power directly in the hands of the weaker sections of the society.
BOOST TO MANUFACTURING
In addition to the announcements that directly increase individual disposable incomes, the Government has also announced Excise and Customs duty reduction on inputs for consumer products. Basic Customs duty on industrial oils and its fractions used for making soaps has been reduced from 7.5 per cent currently, to zero per cent. It is notable that in the Interim Budget announced by the previous Government also, this rate had been reduced from 10 per cent to 7.5 per cent. So effectively, the reduction in Customs duty for these products is 10 per cent. This reduction will directly benefit soap makers like HUL, ITC and Godrej Consumer Products Limited (GCPL) in terms of lower input costs and the gains will go straight to their bottom lines. These firms, in turn, may pass on a part of this reduction to the customers in order to increase volumes.
This again will drive the consumption of FMCG products, especially soaps.
CHALLENGES
Despite these Budgetary incentives, formidable challenges to consumer goods industry growth remain. One of the main hurdles to the sector’s growth is high Inflation, which has still not been fully brought under control. The problem has been exacerbated due to the burgeoning fiscal deficit. Unfortunately, these issues cannot be controlled overnight and will take their own time to be resolved. To make matters worse, monsoons have been below normal this year, leading to expectations of lesser harvest this year. This can have multiple negative effects on the consumer sector. First, the prices of commodities, which form inputs for the sector, will rise because of supply side fuelled inflation. Second, due to high inflation, the effective disposable incomes with people will be less. Third, bad monsoons imply lesser farm income, which is the key driver for the rural economy. The effect of all these factors will be to reduce the consumption of consumer goods and to drive down the profitability of companies in the sector. Overall, the Union Budget of 2014 is quite positive for FMCG and other consumer sectors. However, India has always been a stock picker’s market and therefore, investors’ focus must
remain identifying stocks that are reasonably valued. Over the last couple of years, FMCG stocks have performed significantly better than the broader markets. This trend has continued even after the election results. For instance, HUL has yielded a return of about 17 per cent since May 16th, when the election results were announced, while the Sensex has posted a gain of only 6 per cent in the same time. This outperformance has come at the back of good business performance and a re-rating of the stocks. However, after the recent quarterly results, the overall operating environment for these companies does not appear to be as strong as earlier. Moreover, all these stocks are trading at premium valuations, especially after the post-election rally. At current valuations, all these stocks are trading in the range of 25 to 35 times their forward earnings, which is quite high compared to their historical valuations. As a result, there are few firms which appear to be good investment options right now. Only ITC looks promising at current price, primarily because of the inherent strength of its cigarettes business. To sum up, even though there are a number of provisions in the budget aimed to boost consumption, it is advisable for investors looking to invest in FMCG stocks to wait for a correction, when these stocks become an attractive bet again.
b eauty l aun chpad | 08.14
105
BUSINESS /Detail For Retail
st
STEP FACT FILE NO. OF STORES: One AVERAGE SIZE: Over1000 square feet NO. OF SKUS - Skin care, Body Care and Aromatherapy Essential Oils and Curative Oils. PRICE RANGE: `90 to above `1500. TOP SELLERS: Grapefruit Face Wash, Mineral Glow Scrub, Anti-Pigmentation Glossy Pack, Cucumber Sunscreen Lotion SPF 30, Aloe Vera Sunscreen Gel with SPF 20 and Jasmine Body wash. NO. OF SALONS/ SPALONS PLANNED IN THE CURRENT YEAR: Planning to come up with Unisex Green Salon Chain, (approximately 10 -12 Unisex Green Salons across India).
Blossom Kochhar Beauty Products Pvt. Ltd (BKBP) launched their flagship retail space – the Coco store – Blossom Kochhar “Earth to Bottle” in Hauz Khas Village, New Delhi. The store combines the products and services through its shop and spalon. One can discover the magic of aromatherapy signature treatments as well as products under the same roof. Samantha Kochhar, MD of Blossom Kochhar Group of Companies, takes Beauty Launchpad India through this new experience and her plans going forward. 106
b ea u ty la u n ch p a d | 0 8 .14
Hauz Khas Village as a location: is gradually
emerging as a hot spot of the city. It has a laid back charm of a village and an eclectic mix of niche designer shops and restaurants that have created a great atmosphere for shoppers, as they can shop, sip tea, and saunter around the village at a leisurely pace. It has a very earthy feel to it. The COCO store is located near a green belt and is in complete sync with our corporate philosophy of “Go Green”. It has a country side feeling to it and the view from the Spalon is breathtaking. The footfall in the area is a vibrant mix of varied age groups. A lot of shoppers like the vibrant cheerful village street atmosphere compared to markets with cars honking at every corner. Also we have taken it up as our responsibility of beautifying the area by making Hauz Khas Village slightly greener.
The shop: is spread over three floors covering approximately over 1000 plus square feet. The Blossom Kochhar “Earth To Bottle” Shop and Spalon reiterates the corporate philosophy of the company “Being Green and Nature Derived”. It has four segments which comprise of: The Shop, The Manicure and The Pedicure Station, The Express Hair Styling Bar and The Spa/Beauty Room. Interior: The interiors of the shop
and spalon are minimalistic in design to showcase Blossom Kochhar Aroma Magic’s concept of holistic and natural lifestyle. The large windows and doors at the store make sure that the rooms are flooded with natural light during the day. The furniture and fixtures include use of alternative materials like bamboo and have minimised the use of wood, thus sticking to their mantra of sustainability. Cotton fabrics have been used in the spalon.
Business strategy: We have increased our presence in the Southern India and in the West. The Blossom Kochhar “Earth To Bottle” COCO (Company Owned and Company Operated) store is designed keeping the consumer need in mind and takes a step towards achieving complete consumer proximity. We are planning to come up with similar exclusive COCO stores across the country where we can remain within the reach of our customers. Besides the store we are also coming up with our franchisee Unisex Chain Salon keeping our Green Philosophy as the core of our business model. It is at a nascent stage but we are planning on having Green Salon Chain across the country. Our first two formats will be up and running by August 2014. Retail strategy : We do have our tie-ups with distributors for PAN India product distribution in our different retail counters; we are planning to come with more Exclusive COCO Stores in different parts of the country to maintain a close consumer proximity, some of which will definitely have a combination of products and services offered. Online presence: We have recently launched our online store – shop. aromamagic.com. The demand for our
ecommerce site has been very high as all our consumers have been writing to us for launching the same. The response has been over the top and we have delivered to our consumers what we promised – “You spoke and we heard”. Promotion through our social networking sites stands unaltered for our ecommerce site. Since the response has been very positive we are exploring other variants of the media as well. The launch of the ecommerce site has been announced both in the print and the digital media along with our social networking sites. I feel this is an ongoing and growing proposition.
Price range of the products:
Our product range not only caters to the different age groups of the society but also to the different income segments of the society. We have products for the mass and we also high end products in our brand range and our shops have products that are exclusive in our shops only.
Product expansion: Yes very soon we plan to extend our product line into haircare and cosmetic also. Packaging: We choose raw materials for formulation, packaging and interiors that are renewable. We try our best to
offer pretty packaging to our consumers that is eco-friendly and attractive. Packaging is 100 per cent biodegradable, reusable or recyclable. We take actions daily to comply with the packaging guidelines that are numerous and concrete.
Product offer: The offers on different
products depend on the schemes that we circulate monthly in our different retail and Beauty Advisory Counters. However, at our COCO store in Hauz Khas Village we come up with monthly offers which are usually a combination of products and services offered. For example there was June Boon Offer running in the Shop and Spalon for the month of June as well as for July. A mixed variety of offers come in the kitty. We also have different seasonal offers that are circulated in our counters pan India.
BUSINESS /Conversations
from Australia
with love
AN AUSTRALIAN BRAND BASED ON THE PRINCIPLES OF IDEAL GREEN COSMETICS, NATIO HAS BEEN SLOWLY MAKING ITS WAY IN THE INDIAN MARKET WITH FIVE EBOS IN MUMBAI, PUNE, DELHI AND PLANS TO GROW THE BRAND PRESENCE FURTHER IN THE WESTERN ZONE.
B
So What made you do the brand- Natio? I am not from the beauty industry background. Having finished my graduation, I was looking for work when my Dad suggested I should look at bringing a brand from Australia, a country from which we have been importing different products for years. We did our research and found Natio to be a good brand with highest dollar sales in it’s category in Australia. We studied the Indian market and realized that the aspiring middle class was looking for newer brands beyond the regular ones. The shift in trend from the Fair & Lovely to a more safer product was happening constantly. Before we actually launched, we also test marketed the products by actually making our friends and family try the products. We finally decided that this was the right time to get it to India.
108
b ea u ty la u n ch p a d | 0 8 .14
GUTTER CREDITS
rought to India by Belle Vous Pvt. Ltd. , the company that exclusively imports and distributes the brand, Beauty Launchpad India in an exclusive tete-a-tete with the young Director of the company, Divya Thukral, brings out her plans for this new brand. In what maybe clearly regarded as an insightful interview, the clarity with which the brand is being rolled out is remarkable and we can easily predict a great going for this brand if all plans are equally well executed.
Your products are bang in the value zone between Rs. 600 to Rs.1200, how have you managed to maintain this pricing? What would you do in the current scenario where budget provisions are going to again push up pricing? Pricing was also our decision and given that we were absolutely new in the market with no brand recall, we did not want to start with an over priced range. It’s difficult to break the brand loyalties of Indians so we decided to start in the midprice range with the best product. We propose to increase the prices only once we have established ourselves amongst a solid base of loyalty customers. With 5 outlets already and over a year of presence, how has the response been? The acne range and the rosehip oil are some products that have received a tremendous response amongst others, perhaps because combination skin type dominates in India. We get repeat customers for Rosehip as we are the only people with this product. In Mumbai, consumers are also liking the Bath & Body & the Wellness range including the Men’s Range- face washes and the scrubs etc. So would you be growing the retail presence or take it slow? We will grow with 10 stores this year, mostly in the West and South againincluding Mumbai, Pune, Chennai and Bangluru
What kind of support do yo get from NATIO owners in Australia? The brand has agreed to support us in marketing and are generous in giving us samples etc. We have our ads playing in theatres wherever we are present whether Mumbai, Bengaluru, Pune or Dehradun. We have also tied up with PVR in Delhi. Mall hoardings, End of Season sale event are the other activities that get supported. Also I would like to specially point out that Natio is also known world wide for their GWPs. We also come up with something new each time to attract customer attention. Since it’s monsoon time in the Deccan currently, we have got umbrellas in place already and people are loving them. Training and retaining beauty advisers is a challenge. I am the National trainer for the brand as of now and we have another trainer on board. I have trained in Australia and then we also use channels like regular skype sessions, warm up sessions and they also assist me with some answers on the market. To start with, we prefer experienced people- who are basically good at sales. Colour Cosmetics sales is challenging in India. Do you agree? My experience has been different. Colour is a low hanging fruit, people tend to buy that more easily than skincare products. People would generally think many times over before switching a skincare brand.
FACT FILE
Esatblished: In 1992 by Max & Vivienne Ross
Product Category Share within Natio: 50% Colour
Cosmetics, 28% Face Care, 11% Men’s (% Body & 2 % other
Core Consumer: Women 25 -45 years, Specific products for Teenagers & Men
Number of Stores In India: 5 – Delhi, Mumbai, Pune,
Bengaluru and Dehradun
Where do you see this going ideally? For us an ideal year would be next year as we are speaking to Shopper’s Stop, Life Style and Sephora for retail presence in their stores across India. We are already there with Central. Hence we will have reasonably good presence by next year. A host of brands are taking the salon & spa route. What about NATIO? You will be finding us in some leading salons soon. We will be targetting this business state wise- depending upon where the demand comes from. The demand from Madhya Pradesh is big for colours and skincare and also Punjab and Mumbai. We will start with these three states with with colour cosmetics and the spa range besides coming up with facial kits specifically for them. We have discussed with the brand in Australia and they will be putting together kits for us.
BUSINESS /Social Network
Lucie Doughty (@luciedoughty) Paul Mitchell’s Editorial Director gives you the behind-the-scenes scoop from her magazine photo shoots, as well as tons of inspirational quotes. One of our faves: “Seek to be worth knowing, rather than be well known.” kn #TrueWords George Papanikolas (@ georgepapanikolas) The Matrix Celebrity Colorist showcases cases his hottest celeb looks, including a purple-and-blue creation for Demi Lovato and a beautiful balayage sported by Stacy Keibler on her wedding day. Also on the feed are updates from Papanikolas’s second passion: real estate (Papanikolas renovates and flips homes in the Los Angeles area). Talk about a multilayered man.
Tracey Cunningham (@traceycunningham1) Redken Creative Consultant for Color Tracey Cunningham boasts a page that makes stylists and clients alike green with envy. Think shots of Hollywood’s top celebs wearing her gorgeous creations! Not that we want to be name-droppers, but she’s touched the strands of Jennifer Garner, Jessica Biel and Emma Stone. #CanWeBeBesties
110
b ea u ty la u n ch p a d | 0 8 .14
Follow Me
Nick Irwin (@mrnickirwin) International Creative Team Director for TIGI, Nick Irwin, posts sneak peeks of the company’s as-yetunseen campaigns (psst: The new Bed Head looks are to die for!), in addition to closeup glimpses of the looks he’s created for fashion’s finest on the runways. J’adore!
LAUNCHPAD ROUNDS UP SIX TOP HAIR ARTISTS YOU SHOULD BE FOLLOWING ON INSTAGRAM RIGHT NOW. — ALYSON OSTERMAN-KERR
Andy LeCompte (@andylecompte) When you count Madonna and Miley Cyrus as two of your clients, you just know that a bangin’ Instagram page is par for the course. Stylist-to-the-stars Andy LeCompte constantly updates on his latest magazine covers, red carpet events, and—wait for it—puppies. Who wouldn’t want to “keep pup” with that!
Martino Cartier (@martinocartier) Martino Cartier, Keratin Complex International Artistic Director and Hotheads Hair Extensions Master Educator, gives followers not only a taste of his professional life, but also an insight into his personal one. With pics ranging from airplane selfies to his portrayal as Jesus in a local Easter production and styling on stage at the industry’s biggest trade shows, you’ll want to keep scrolling all day long.
BUSINESS /Focus
Earth Therapy VOSTER INDIA MARKETING (P) IS A BRAND NEW MEMBER OF THE BEAUTY AND COSMETIC INDUSTRY. LAUNCHED IN FEBRUARY 2014 ITSELF, IT HAS ALREADY ROLLED OUT A CACHE OF PRODUCTS UNDER ITS FLAGSHIP BRAND EARTH THERAPY WITH A BROEAD TARGET GROUP IN BOTH RETAIL ABD SALON SEGMENTS. HERE WE HAVE AN EXPANSIVE LOOK AT THE RANGE, PHILOSOPHY AND PLANS.
W
ith an aim to create a dynamic value chain in every levels of business movement to achieve qualitative milestones, Voster India Marketing (P) Ltd. founded in February 2014 has introduced their sub brand Earth Therapy, meant specifically for skin and hair for both retail and salon purpose. Voster India Marketing (P) Ltd promises to serve good quality products to it’s customers and plans to launch perfumeries and toiletries product very soon. The company also plans to expand in the entire south East Asia pacific to achieve a new identity of Indian MNC. Its values are based on the � Total Quality Management: Identification of customer needs and serves as per customer’s desire. � Integrity: Believe in healthy business environment, transiency and group dynamics. The products offered by the brand are available for retail as well as for professional use.
The Retail Skincare Range includes Face Washes, Cleanser, Face packs, Scrubs, Revitalizing Cream, Night Cream, Day Cream, Sun Screen Cream, All purpose and nourishing cream, Anti-Pimple Face Mask for both men and women, Anti-Cellulite Massage Oil, Aroma Massage Oil. The Retail Hair Care Range comprise of Natural Extract and Soya Protein Shampoo, Conditioner, and HairSerum. The Professional Hair Care Range also includes Natural Extract and Soya Protein Shampoo, Olive Leaf Moisturizer, Citrus Extract Cleanser. Moreover Earth Therapy also have Skin Grooming Brightening Kits suitable for Epidermis Repair, Pigmentation Removal and Glowing Fairness as well as Skin Whitening & Tightening Age Control Kit tightens the mature skin, wrinkle and fine line removal, lightens and whitens the skin. In addition the brand also offers Manicure & Pedicure Hand and Foot Spa Kit along with Body Wraps and Body Scrub.
b eauty l aun chpad | 08.14
111
ACADEMICS
A NEW
Beginning HAVING RECENTLY COMPLETED 25 YEARS LOOKS SALON TAKE ITS COMMITMENT OF PROVIDING QUALITY SERVICE TO THE NEXT LEVEL WITH LOOKS SCHOOL OF HAIR AND BEAUTY, THAT OFFERS CONTEMPORARY COURSES AT PAR WITH THE GLOBAL STANDARDS. OUR COURSES ARE DEVELOPED AND DESIGNED TO BE CONTEMPORARY, RELEVANT, UPDATED WITH THE LATEST TRENDS AND FORWARD THINKING THAT IS DERIVED FROM PASSION, COMMITMENT AND TECHNICAL EXCELLENCE.”
N
orth India’s prestige salon chain Looks Unisex salon that recently completed 25 years in business, launched their first ever School of Hair and Beauty on July 10,2014. The objective being to churn out polished professionals with well toned skills, knowledge and education. The centre aims at providing quality education, sharpening creative skills, nurturing talent, helping creative minds to start young. With more and more hair and beauty academies coming into the business, Looks School of Hair and Beauty sets themselves apart from the others with the quality of teaching and holistic syllabus. It has a feather in the cap by ensuring that every student is employed as soon as he/she finishes her education. The academy plans to start courses in beauty, make-up and nails very soon.
aspects of hair and beauty, with the aim of meeting individual requirements and stimulating creative juices.
Details of the courses:
Beginners’ course: is highly recommended for those who are beginners and are extremely serious and passionate about making their career in hairstyling. The course covers all the key techniques that help you gallop onto the fast track for success in the hair industry Opportunities - Owning a salon, working with leading salon brands, becoming an integral part of the hair department in the fashion industry, designing looks for advertising and editorials in magazines, and the wider global fashion arena are all the possible
career tracks in this course. Eligibility – Should be passionate for hair and creativity Course Duration- 3.5 months (Six days a week) Courses Content – Hair Science, Hair Care, Texture, Shampooing, Styling, Consultation, Classic Cut, Classic Colour, Advance Hair Cut, Advance Colour Communication, Scalp Series & Long Hairdressing Certification- Certificate from L’Oréal Professionnel and Looks School of Hair & Beauty. Fee – `1, 00,000/-(Inclusive of Taxes) Career - After Completion of the course student will get three months of internship and 100 per cent merit based placement.
The range of courses offered by the academy is tailored to meet specific requirements and time constraints. The courses enable fresh talent to enter and further develop the industry. The centre offers wide pool of Advance education to Short courses. The courses are: Beginner’s course Salon Essential Long Hairdressing Classic Cut Men’s Hairdressing Advance Cut and Colour However the academy trains on various
112
b ea u ty la u n ch p a d | 0 8 .14
GUTTER CREDITS
COURSES OFFERED
Salon essential: The objective of this
GUTTER CREDITS
course is to encourage the flow of new ideas that can be easily absorbed into daily salon life. This course aims to see a haircut and colour from a new perspective and to hone their creativity. Opportunities -On completion of the Course one takes away a bank of cutting and colouring techniques that will equip students to perform professionally with pride and confidence. Eligibility - One Year experience in Hair Dressing Course Duration–Four Weeks Courses Content– This is for someone who is keen to refresh their foundation of hairdressing. The individual opting for this course needs to hold expertise in Hair Science- Shampooing-Styling -Classic Cut- Classic Colour and consultation, which is back bone of the salon business. The academy assures that after finishing the course, students will succeed in delivering quality work to their valuable clients. Certification- Certificate from Looks School of Hair & Beauty. Fee – `60,000/- + Taxes
Long hair dressing: This course aims at encouraging and teaching the stylist about long hair styling, up-do’s and the latest techniques and trends to keep them abreast with the fashion
world. The course aspires to bring out the creative talent in the student. From Classic to Imaginary, all styling techniques are taught in the course. Eligibility – One Year experience in hair styling Course Duration- Five Days Courses Content – Foundation teachings of classic technique, bridal runway and editorial looks with demonstration and practical. Fee – `40,000/- plus taxes Certification- Looks School of Hair and Beauty.
Classic cut: The course will
teach terminology, classic cuts and personalizing techniques of haircuts. The course shall also cover the basic blow dry and tonging technique. Eligibility – Stylists as well as hairdressers who wish to perfect their technical skills and have an experience of one year. Course Duration- Five Days Courses Content – Demonstration and Practical Certification- Certificate from Looks School of Hair and Beauty Fee – `25,000/- Plus Taxes
Men’s hair dressing: This course
aims at encouraging the stylist / barber to see a haircut and colour with a touch
of passion, artistically inclined and from a new horizon.
Eligibility – Stylists as well as
hairdressers who wish to perfect their technical skills and have one year experience. Course Duration–Five Days Courses Content – Classic and advance technique to achieve tailor made hair cut with demonstration and practical. Certification- Certificate from Looks School of Hair and Beauty Fee – `25,000/- Plus Taxes
Advance cut and colour: This course aims at encouraging the stylist to see a haircut and colour from a new perspective and stylist who wish to perfect their technical skills. Eligibility – Two Years experience in hair styling Course Duration- Two Days Courses Content – This course will give pool of techniques to create personalized hair designed based on individual need. This is the key course to explore and learn creative approach. Demonstration & Practical. Certification- Looks School of Hair and Beauty Fee – `15,000/- + Taxes
b eauty l aun chpad | 08.14
113
BUSINESS /Salon Of The Month
Buzzed Cuts
Left: Exposed brick is painted white at the New York location; above: Walls are made to look aged at the Los Angeles salon.
COCKTAILS ACCOMPANY HAIRCUTS AT BLIND BARBER IN NYC AND L.A. — FRANCESCA MOISIN
J
eff Laub’s grandfather was the epitome of a cool dude. Well-dressed and impeccably groomed, he considered the local barbershop his hangout—where he went to get a cut and shave, play cards and drink a few beers. The casualcool vibe served as inspiration for Laub plus partners Josh Boyd and Adam Kirsch, who in 2010 launched Blind Barber, Manhattan’s playhouse for grown-up boys. The trio opened a second L.A. edition two years later, and a third location is opening in Brooklyn. All chop-shops boast the same conceit: Adjacent speakeasy-style bars allow patrons to get tipsy while trimmed, as every service comes with a complimentary cocktail. “Our goal was to create a laid-back vibe where guys can just hang out or swap ideas,” says Laub, a lawyer turned entrepreneur. “It’s our version of a think tank.” The old-time decor adds its own effortless dapper. Everything is streamlined, with clean white walls and hexagonal black-and-white tiled floors. Antique cabinetry was sourced at flea markets, including vintage chairs often purchased in pieces. “We downloaded a manual of barber chairs circa 1800 to assemble them ourselves,” Laub recalls. Distressed metal panels back the mirrors, and instead of a ledge, each station is outfitted with a surgical tray for scissors, razors and combs. This is a cheeky nod to the first barbers, who also performed tooth extractions and other medical procedures. Historical references don’t stop there, as the name itself harkens back to Prohibition. “Speakeasies were often called blind tigers, because cops turned a blind eye to the boozing,” explains Laub. On New York’s Lower East Side, that tippling goes down around a curved bronze bar, while at the bigger Culver City venue, patrons sit in red iron chairs and feast on snacks like sloppy joe sliders. In a final act of coming full circle, Blind Barber even features an eponymous product line made with ingredients most often found on menus. Watermint Gin Facial Cleanser, Shave Cream and Aftershave Soother are infused with juniper berries, a natural astringent that lend delicious flavor to a gin and tonic, and nutrient-rich hops used to brew beer promote follicle thickness in the 60 Proof Hair Wax and 90 Proof Hair Pomade. “We got tired of using brands that couldn’t provide all we wanted,” says Laub. “So we just invented the products ourselves.”
114
b ea u ty la u n ch p a d | 0 8 .14
DETAILS, DETAILS DETAILS NY
L.A.
Square feet:
1,200
1,500
Chairs:
2
4
Barbers:
5
6
Specialty cocktail:
Velvet Underground (Brugal Añejo rum, Aperol, Velvet Falernum, lemon juice, agave, strawberry, mint, orange bitters)
Los Doyers (Bison Ridge whiskey, Luxardo, Aperol, Chinese bitters)
Popular cut:
Short, super clean sides with a slick hard part
Rockabilly pompadour with a bit more length
Hottest trend: Beards. “Growing facial hair is a male rite of passage,” says Laub. “I often catch our barbers comparing beards.”
BLIND BARBER
339 E. 10th St., New York, NY 10009 10797 Washington Blvd., Culver City, CA 90232 524 Lorimer St., Brooklyn, NY 11211 (opening soon) blindbarber.com facebook.com/TheBlindBarber
W H E R E B E AU T Y M E E T S B U S I N E S S
Diva Talk
BUSINESS /Salon Design
QUICKStorage TIPS and pantry THIS TIME WE WILL RUN THROUGH SOME ESSENTIALS ABOUT STORAGE AD PANTRY FACILITIES WITHIN A SALON. BOTH THE AREAS FORMS THE KEY TO PREPARATION OF A GOOD SERVICE AND A WELL MANAGED SALON, HERE ARE SOME FEW BUT IMPORTANT POINTS THAR NEEDS TO BE TAKEN CARE OF WHILE WORKING ON STORAGE AND PANTRY AREAS. Viki Thakkar Thakkar, architect and owner of the design firm m Vikipedia throws light on design requirements for storage and pantry in the Ninth part of the SERIES! Storage is divided into two parts: Live and dead. Live means storage accessible from individual areas on a hand reachable height. Storage occasionally accessed on a higher height or in a mezzanine or loft or below a staircase is dead storage. After the master plan is made, look for virgin spaces for storage as lack of storage may lead to failure of administration of a salon or spa. Storage if given properly clients can stock more raw materials which add to the profit making salon. Do not neglect staircase below or mezzanine spaces, as these could be a saviour or boon to storage zones. Big salon and spa brands allocate a store room for organising their stocks where bar coding and inventory is done. Pantry is a hangout come utility space for staff of a salon, therefore the space should be equipped with lockers, microwave, fridge, tea coffee maker along with storage for plates mobile charging station and exhaust for better functional space. Also it is a place wherein the staff relax themselves and keep theit belongings.
GUTTER CREDITS
For more tips contact Viki Thakkar at viki@thevikipedia.com/vikithakkar@gmail.com or visit www.thevikipedia.com.
116
b ea au u ty lla au u n ch p a d | 0 8 .14 14
BUSINESS /Detail for Retail
Guys Who BUY WONDERING HOW YOU CAN MAXIMIZE RETAIL TO MEN IN YOUR SALON? WE CONSULTED WITH SOME OF THE INDUSTRY’S TOP MEN’S BRANDS TO GATHER STRATEGIES THAT WILL GET YOUR GUYS BUYING. — MOLLY KOSSOFF
1
Get Hands-On. “Guys will always want products that give them a good feel and smell, so be prepared to offer some samples if their curiosity is piqued,” advises Bill Kochanski, Brand Manager for Woody’s. Good news: This is an easy change to implement! Demo products on your clients as you style, letting them know exactly what each product does and the effects that can be achieved. Or, says Paul Create man-centric product stations, like this one designed by Paul Mitchell Global Artistic Director Robert Cromeans, create a Mitchell Global Artistic Director Robert Cromeans, to encourage male “play station” where men can test out tools and products— clients to try before they buy. they’ll discover what works for them, and you won’t have to do any convincing! Be Specific. Show male clients you’re prepared to “Men need their own space,” address their needs by featuring men’s-specific services shares Kevin Grieve, Brand and a private area for men’s products only. “Expand Manager for American your salon menu to include services like neck cleanups and “Why focus on retailing Crew. “If you’re serious about beard trims,” suggests American Crew Brand Manager Kevin to men? Men spend $61.3 building your men’s business, Grieve. “And to help male customers feel more comfortable billion on grooming a year— you may want to evaluate during services such as color or gray blending, establish get a piece of the pie!” your salon for exclusively a private area for them.” Men who are tentative about smiles Paul Mitchell Global feminine elements and make entering a salon will be empowered by this approach, which Artistic Director Robert a few adjustments.” Where accommodates them and lets them know they’re welcome. Cromeans. Here, Cromeans to begin? Grieve shares his Listen. Never underestimate the importance of a gives some helpful stats that top tips. consultation. “Basically, you need to pay attention to illustrate the importance your customer’s needs and offer him products that will of marketing to your male help make his life easier and give him a sense of control,” clients. recommends Kochanski. Ask him how he likes his hair to • 89% of men describe their look, as well as how much time he’d prefer to spend on it. hair as the most important Keep your color Details like this will help you recommend products for his part of their look. individual needs. • 1 in 8 men color or palette neutral. Start Promotions. Look into promos like referral highlight. programs, gift cards and certificates to boost business • On average, men spend from male clients. A referral program, explains Grieve, 51 minutes getting ready can establish a way for men to bring in their friends and each day—that’s only four coworkers. “They will be more at ease around those they minutes less than women! Include some male imagery. know,” Grieve assures. Or, offer gift cards or certificates; your • 44% of men use a separate Choose posters, photos, stylists can sell them to female clientele for men’s services set of products for the magazines and style selectors and grooming products, prompting them to bring in friends, office or gym. with images of men to add to family or significant others. And finally, think about giving • If a client buys a product, your salon. your stylists incentives. Reward them for selling men’s gift there’s over a 90% chance sets, promotions or products to motivate them to help grow he’ll return to the business the male client base. where he made the purchase! Keep It Simple. Above all: “Most guys want simple,” relates Kochanski. “They won’t go out of their way to • 80% of men say that if Build a men’s department. learn something new unless you can demonstrate direct they’re offered a new Carve out a retail space and immediate results. And if there’s a change to their routine, detail or experience, they specifically for men’s products. you’ve really got to prove why the change is necessary.” would be inclined to try it.
2 3
4 5 118
b ea u ty la u n ch p a d | 0 8 .14
Just the Facts
MAN CAVE
1
2
3
SAS Group Company
luxury
SAS LOGISTICS INDIA
WE HANDLE
JMD SUPPLY CHAIN SOLUTION PVT. LTD.
WITH CARE
FREIGHT AND CUSTOM CLEARANCE SERVICES
AIR SERVICES
OCEAN SERVICES
WAREHOUSING AND STORAGE
SOME OF THE BRANDS HANDLED Paul & Shark Roxy Diesel Fashion Clarks Quiksilver Timberland Reliance Brands Elc Ifb Brands Claire’s Fcuk Hugo Boss Giorgia Armani Satya Paul B’witch Mothercare Versace Celio Future Fashion Hackett The Body Shop Mango Marks & Spencer Dkny Dlf Brands Premium Garments Kenneth Cole Fred Perry Ted Baker Forever21 S.Oliver Kelvin Clein Versace Address: D-607 IIND FLOOR WEST VINOD NAGAR DELHI 110092. For Queries Please Contact : Mr. Ashok Kumar Dubey, Director, +91 9650195222, +91 8860638340; Raju Pant, Senior Manager - +91 8860638342, +91 9650716173 Mumbai Head, Mr. Joe Fernando - 09967453336 For Custom Clearance Query Please Contact : Deepak Kataria - +918860638343 Branch Office Address :- Heritage Apartment Ist Floor room no. 102, Near VVF limited next to Aryan college sion killa, Sion east mumbai -400022
EVENT/Preview
CAPITAL GEARS UP FOR
Professional Beauty Delhi
120
b ea u ty la u n ch p a d | 0 8 .14
cover of Professional Beauty India and VTCT News magazine. Having delivered Mumbai’s most successful B2B trade show ever, Professional Beauty India is geared up to be even bigger in the capital and is expected to significantly beat last year’s record of 7,500 professional buyers from across the country, making this the leading trade only beauty show in the country. “We’ve successfully made Professional Beauty an exceptional event and platform for the Indian beauty industry to gather at each year for the latest news, events and launches. We have attempted to create a knowledge-sharing platform and paved the way to discover the latest trends and techniques, which have emerged in current times. We look forward to further supporting India’s beauty industry to grow further.” said Vikas Vij, managing director, Professional Beauty India.
GUTTER CREDITS
A
fter giving Mumbai the largest beauty trade show, Professional Beauty will now make its way to Delhi with an intention to set benchmark for the beauty industry. The event, that first kicked off in London in 1989, is unarguably not only one of the largest beauty trade exhibitions in India but globally as well. Professional Beauty extended its wings to 12 international cities across six countries and three continents. Touted as India’s only focused trade show, it brings the biggest beauty, spa, skin, hair, nail care brands, distributors and celebrity make-up artists, all on the same platform along with leading international brands across the globe. The event goes by a simple philosophy — Where Beauty Meets Business. Professional Beauty Delhi will be held at Pragati Maidan on 2-3 September, 2014 and will witnss participations from some of the most reverd brands including, TIGI, Beauty Palace, Indeutsch, Sams Cosmetics, Remy Laure, Blossom Kocchar, Lure Nails, Sally Hansen, Max Factor, Nail Pro, Marvie Ann Beck, Roots Hair, Kiana, Friends & Co., Ranara Nails, York, Esskay, Nails & Toes, Marc, besides over 15 international manufacturers from across the world. With Kryolan as the official make-up partner, the event will be hosted by global accreditation company, VTCT with exclusive make-up competition open to all beauty therapy students, studying or qualified. Entrants and their models will be invited to attend the Professional Beauty show with prizes from Max Factor and a chance for the winner to appear on the
Çelebrations MAKING ITS MARK IN HAIR AND BEAUTY INDUSTRY AND COMPLETING ONE YEAR OF EXCELLENCE, MIRRORS ACADEMY OF HAIR & BEAUTY, HYDERABAD, CELEBRATED ITS FIRST ANNIVERSARY WITH A GALA FASHION SHOW, FORECASTING THE HAIR AND BEAUTY TRENDS FOR THE COMING SEASON.
M
irrors Academy in collaboration with L’Oréal Professionnel, founded by Dr Vijayalakshmi, Founder and Chief Mentor, has in a short span of a year created an impact in the field of salon education by building a worldclass learning environment, providing international facilities and ensuring global exposure for its students in hyderabad. Mirrors Academy aims at educating and creating professionals some of who are making their names in the world of beauty and hair care. To celebrate this milestone, a fashion show was organized with retro and modernist themes showcasing the hair and beauty trends for the upcoming season. Led by the illustrious Vipul Chudasama, Creative Artistic Consultant to Mirrors Academy, and ably supported by the academy’s alumni. Popular Actors Sanjjhana and Sanchitha Shetty made special appearances scorching the ramp as show-stoppers. The force behind Mirrors, Dr Vijayalakshmi has been conferred an Honorary Doctorate (Phd) by the prestigious Concord University, USA, for her outstanding commitment to humanitarian care for cancer patients. She is relentless in her pursuit to create that special pool of highly qualified and trained beauty and style experts who will be employed by some of India and World’s leading salons and spas. While Vipul Chudasama brings his hands-on perspective of globally relevant trends and styles to Mirrors Academy and inspires young hairdressers with his passionate approach to hair. He is the proud recipient of a number of highly-coveted awards in the world of hairdressing including New Generation L’Oréal Professionnel Colour Trophy 2005, India and is also the Regional and Grand Finalist in L’Oréal Professionnel Colour Trophy 2006, India. Mirrors Academy which is a part of Mirrors Salons has been in the industry for more than a decade and has set definitive benchmarks for beauty and wellness services. Today, Mirrors is the go to place for the who-is-who of the Andhra style brigade and is synonymous with the highest level of style, sensibility and finesse. Owing to its commitment to trend-setting ways, hygiene and excellence in customer service, Mirrors Salons has won several National awards at the Indian Salon Awards in categories such as “Customer Service Excellence”, “Spa of the Year (Aesthetic Design)”, “Best Day Spa in South India” and “New Creative Force of the Year.” b eauty l aun chpad | 08.14
121
EVENTS CALENDAR
SUNDAY
Monday
August 2014 Tuesday
Wednesday
Thursday
31
Friday
Saturday
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
International make-up Artist Trade Show- Vancouver Vancouver, Canada Make-up Artist Magazine www.imats.net
North Country Health & Wellness Fair Oceanside, USA Oceanside Chamber of Commerce /www.oceansidechamber.com/special_ events/north_county_health_fair.aspx
Beauty & Health Bogota, Columbia Corferias /www.feriabellezaysalud.com/
Sydney International Spa & Beauty Expo Sydney, Australia Reed Exhibitions, Australia www.internationalbeautyexpo.com.au/
Indobeauty Expo Jakarta, Indonesia Krista Media Pratama PT. www.indobeautyexpo.com/
Hair & Fashion Battle Expo Sacramento, USA A Berry Special Event www.hairandfashionbattle.com/
122
b ea u ty la u n ch p a d | 0 8 .14
www.facebook.com/streamlineindia