Bli March 2015

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March 2015 ` 100

SOUL FLOWER & Big Data

WOMEN & SUBSTANCE

Celebrating Womanhood!

SHERRI JESSIE Creates Magic On

LAUREN BARNETTE

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani CONTRIBUTOR Meher Castelino

i

as see it!

ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS General Manager (East & South India) Kaushik Karmakar (West India) Gajender Singh Rawat Sr. Manager (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan

I

t’s a beautiful issue as we celebrate women and bring to you some leading women achievers and their idea of beauty.

We are proud to present Sherri Jesse spinning magic on the most charming Lauren Barnette.

The conversation with Soul Flower’s MD has huge insights. So read on and write in to us

Ritoo Jhha

Editor in Chief

Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

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R

VE O EC

BEAUTY

H

T ON

Preview 48 Expert 50

Hair & Make-Up: Sherri Jessee

Photography: Nathan Mays Model: Lauren Barnette

News Now 16

REGULARS Recent updates from the world of beauty

Disney's latest venture CINDERELLA

Nails Trend 54

Nail it!

Fragrance Preview

58

Nails 60 Spirng/Summer Trends 60

Dynamics 24

Women's Day Special

64

Cover Feature 26 Hair Expert 32

Lauren Barnette by Sherri Jesse Styling the bride

Tried & Tested 34

Matrix Opti.black dazzling shine

Converations 36

The style quotient from Ashland

Portfolio 38 Runway Report 42 Tools 44 Trendsetters 46

When rock meets metal!!

Extreme sweep Gadgets & Gizmos La Dolce Vita

Add these scented buys to your grooming routine Beyond the pale Lightness of being

Beauty in the eyes of Huma Qureishi, Dr.Jamuna Pai, Vaishali Shadangule, Sunita Shankar, Lisa Ray, Sathya Saran, Shruti Sancheti, Lauren Barnette

BUSINESS

This months smartest hair essentials Loréal Professionnel's Texturinsing Techi.art Beach Waves

Wild wild Violet!

WOMAN ACHIEVERS SPECIAL

HAIR Preview 22

Artist of a different kind

Movie Time 52

Color Riot 56

On The Cover

The latest in beauty and skincare offers across shelves

Conversations 76 Academics 79 Enterpreneurs 80 Salon Of The Month

82

Soul Flower making sense of big data The young guns 2015 Pearl Noida Women in business Patrick Mcivor's newest salon

readers' LETTERS

I like the way you create a combination of Indian and global content. Please do give us inputs by photographers and stylists as well

— Man p preen Brar, Pune 014/56137 RNI. NO:.DELENG/2 14-16 DL (S)-17/3468/20

FRAGRANCE

IT’S DRY TIME

An artist is only as good as her tools: Invest wisely. Here are a few of our favorite dryers that will help you deliver killer blowouts.

1. A ceramic heater emits natural ions in three temperature settings to seal in moisture, while Rapid Clean Technology reduces bacteria buildup within the dryer itself, ensuring optimal air quality and extending the dryer’s lifespan. DURA CHI Professional Dryer, farouk.com

I look forward to your magazine specially since there is always something to learn. I loved the piece on blow dryers - The Art of the Blowout!

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2. Made with Black Ceramic Titanium Technology to help lock in natural moisture, repel humidity, and create less static and frizz, the dryer features three speeds and two temperature settings, plus an on/ off ionic generator. Sexy Hair Ultimate Control Professional Dryer, sexyhair.com 3. This powerhouse boasts two speed and three heat settings, includes two concentrator attachments and comes with a bonus drawstring bag and cord organizer. 1907 Zero7 Professional Hair Dryer, frommbeauty.com 4. Designed for those blessed with coarse and highly textured tresses, the DC motor generates 1875 watts of power, while tourmaline ceramic reduces drying time and frizz. FHI Heat Essence Nano Ionic Pro Tourmaline Ceramic Hair Dryer, fhiheat.com 5. The 1875-watt motor emits tourmaline ions to gently and quickly dry hair from the inside out, while a SmartSense microchip lets you know when it’s time to clean the filter. Paul Mitchell Neuro Dry, paulmitchell.com

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6. Featuring a nine-foot, no-tangle cord and a long-lasting AC motor that generates 2000 watts of power, this dryer also boasts ionic technology to help preserve natural oils in the hair shaft. Unite Ionic 2000 Pro-Dryer, uniteeurotherapy.com 7. Made in Italy, the dryer boasts a super-long 10-foot cord; four temp and two speed settings; and ceramic and far-infrared heat for frizz-free styles. Sarrela Professional Turbo Ionic 5200, sarrela.com

STILL LIFE: ARMANDO SANCHEZ

S S SA IINEE SALES ONLIN O S TIO ATION NOVAAT INNOV ESS NESS WELLNES

LF W

Art of the Blowout

WE’VE ROUNDED UP A BEVY OF PRODUCTS AND EXPERT ADVICE TO HELP YOU BRUSH UP ON YOUR BLOWOUT BASICS. — BY AMY DODDS

— Ron D'Souza, Goa

October 2014 ` 100

A BEAUTY FEAST

The

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TOO!

How Ionic

In case you wondered but were afraid to ask: If your dryer has an on/off ionic switch, turn it on for fine to medium hair to generate positive ions, which create volume and enhance texture. Switch it off when blowing out thick or coarse tresses because negative ions help to break up water molecules while locking in moisture to create sheen.

8. Direct Ion Technology helps reduce frizz, conditions and enhances shine, while 175 watts of power are controlled by eight heat and speed settings. Hot Tools Radiant Blue Turbo Dryer, hottools.com 9. Tourmaline-boosted ceramic technology leaves hair smooth and shiny in half the time. Keratin Complex HydraDry Professional Smoothing Dryer, keratincomplex.com b e auty laun c hp ad | 02.15

November 2014 ` 100

WORLD SKILLS

IA IND GEA RS UP

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WHEN

CREATIVE MAGIC HAPPENS

HAIR/Tools

SALON INTERNATIONAL

LONDON

WHAT A BOAR

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STRAIGHT TALK Specifically designed for coarse, highly textured hair, FHI Heat Essence Golden Titanium Professional Hair Straightener produces high amounts of negative ions to seal in moisture and repel humidity.

MYNTRA RAA FASHION WEEKEN ND N D

By Roha

PM 13/10/14 1:53

THE IMPECECCAB CABLELE BBRIRIDALAL SOI SOIREEEE

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NAIL STORY On Nail Lounge Marches

THE HEAT IS ON Featuring durable ThermaFlex bristles that withstand temps up to 450° F, The Hot Brush by Wet Brush lends blowouts a lustrous finish. thewetbrush.com

TAKE THESE TOP TOOLS FOR A SPIN AROUND THE SALON.

heAnnive TThe rld rsary WWoorrld eel Pee P OOff lss

HAVE A BALL The easy-grip handle of The Twirler Classic Ball Brush allows for agile positioning in any direction, providing maximum comfort and control. thetwirler.com

Around

By Pammy Kaul

Unravelling

unitehair.com

Tooling

January 2015 ` 100

COVER November

Bristle Paddle Brush

to enhance luster and easily detangle.

fhiheat.com

SPELLBINDING WARDROB OBEES O ES

December 2014 ` 100

Bristles of ionic, heatresistant nylon and smoothing boar team up on the Unite Boar

2014.indd 3

ON THE FRINGE The Washi 24-Tooth Fringe Styler glides through hair to remove up to 35 percent of each section, creating faceframing fringe or invisible layers.

C CA LOGICA DERM LLOGI DERMA ACE PEEL FAC BIO FACE + BIOSUR

washiscissor.com

SPRING FORWARD The barrel of Hot Tools Nano Ceramic Spring Curling Iron supplies gentle farinfrared heat up to 430° F to reduce frizz and maximize shine. hottools.com

THE TH

A GA ORIENTALL SAG

wwllaa aawl aw hawl ha Chhaw sh Chaw shish

By Ashi utytyt By uut auty aaut au of Shoots, Styling & Beau

NEW WAVE For fun texture or added volume, Ergo Research Mini Crimping Iron boasts titanium- coated plates supported by silicone on a durable, ergonomic body design. askergo.com

RICHA Chadda

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I think you must introduce a section on assessing equipments, bringing out the realities of certain products, specially furniture, back washes and tools in that order.

— Rashmi Sinha, Jamshed Pur

AHEAD OF THE CURVE The innovative design of Keratin Complex Curved Vent Brush enables more heat flow to the hair shaft to reduce drying time and increases stylist comfort. keratincomplex.com

b e a u t y la u n c hp ad | 0 2 .15

MASTER’S SPEAK

PM 08/12/14 2:48

¿ Amy Dodds ¿ David Arenson

By Asha Hariharan

¿ Kiran Khal Khalap ¿ Vivienn Vi e Mackind

Trendiing Trend in ng

ANDROGYN Y NY

er

RNI. NO:.DELENG/2014/56137 DL (S)-17/3468/2014-16

BBiggest iggges INNOVATI A ION ONS

VALENTINE/Special

22014 014!!

COVER Dec 2014_Final_Pa

T

here are no two ways about the fact that Valentine’s Day requires special grooming sessions for those in love. Since it involves preplanned dating expeditions, women and men alike make sure that they are looking their dapper best on this day.

Gone are the days when you had to make do with the small supply of grooming products on your bathroom shelf to get ready before your candle-lit dinner or brunch on the beach. Today, salons and spas are catering to the special needs of people planning to celebrate Valentine’s Day in style. Be it skin treatments or hairstyling services, there are customised packages for every individual and every mood.

Let’s look at what’s on top of hair trends for this day of love.

cked.indd 1

February 2015 ` 100

21/01/15 8 31 PM

The valentine cover was simply awesome! Can you do more men's styling shoots?

Soft curls: On the day dedicated to romance, you can’t go wrong with soft curls. Use medium sized rollers and work them in your hair from ends to lengths. Leave them on for 20-30 minutes. Remove the rollers and detangle the curls with your fingers. Finish off with a shine spray.

VALENTINE’S DAY IS THE PERFECT EXCUSE TO TRY NEW CUTS AND STYLES. CHARM YOUR WAY INTO YOUR DATE’S HEART WITH THESE LOVABLE IDEAS. — BY KANISHKA RAMCHANDANI

— Ishita, Bangalore

VALENTINE MAGIC!

Celebrate love...

In style!

Getting an insight into valentine business.

INTERNATIONAL

YOGA FESTIVAL An Interview with Bhagwati Saraswati

COVER Feb 2015_Final.indd 1

RAW The edgy collection by Gary Ford

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IMAGES & ILLUSTRATIONS: ALL-FREE-DOWNLOAD.COM

TION A COLnLEC Jagtap

DELHI | GURGAON | NOIDA | CHANDIGARH

LOCATE YOUR CLOSEST AFFINITY SALON VISIT

www.AffinitySalon.com

GLOBAL

NEWS

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

CPL AROMAS INCREASE DONATION TO CAFOD

CPL Aromas has once again increased the annual donation to the charity CAFOD conrming a contribution of £200,000 for 2015. The CAFOD works in over sixty countries tackling poverty and injustice and is part of the global Caritas family who provide assistance to the poor, vulnerable and the excluded.

An international fragrance house, headquartered in the UK, CPL Aromas has been associated with CAFOD since 2000 making charitable donations annually to support its valuable work.

Each year, the donation is committed to specic projects in world’s chronically deprived regions. Funds are targeted to help vulnerable members of society to improve their quality of life. This year, the donation will be targeted at seven individual projects chosen by members of the Pickthall family. Six of the projects are carried over from 2014 where additional funding is required. There is also a new project relating to Nicaragua for 2015.

Chris Pickthall, Group CEO of CPL Aromas quoted, “CPL Aromas is so pleased to once again conrm an increased donation to CAFOD. We are humbled by the extraordinary work carried out by this inspirational organisation and know that our contribution will make a real difference to the lives of those less fortunate than ourselves.”

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DAVINES WOODLANDS

Inspiration: Davines Artistic Director Angelo Seminara paired with International Color Creative Ambassador Eduardo Paludo to explore the magic and mystery of an enchanted forest. They take us on a tour of texture, shifting shades and volume, inspired by patterns of wood and bark, glimmering lights ltering through leaves and the ethereal creatures who populate such ancient spaces. A soft bob, for example, boasts warm, highlighted strands informed by the innite variety of colors one nds in nature. A long style is romantic, specially fashioned to evoke the knottiness of trees.

BLACK GOLD

Inspiration: Luxurious fabrics pair beautifully with sumptuous tresses and decadent color. This is Black Gold, the luxe new collection from Y Salon in Newcastle, England. Gilded accents and deep, rich hues are the perfect backdrop for immaculate hairstyles and on-trend looks.

SHISEIDO AND LUTENS ENTER MOU

Shiseido and Serge Lutens have agreed upon an MOU to acquire the trademark of Serge Lutens, a name synonymous with luxury fragrances and cosmetics. Shiseido is looking at enhancing the brand further by investments such as opening free standing brand boutiques in major cities across the globe.

Serge will continue as Creative Director of the brand, which adds to the company’s assets. He will also support in the further developments of the brand.

GLOBAL

UNILEVER TO ACQUIRE REN SKINCARE

Unilever recently signed an agreement to acquire REN Skincare, the iconic British skincare brand.

Created in 2000 by Antony Buck and Robert Calcraft, REN pioneered a new type of high performance skincare range. REN’s combination of effectiveness, naturalness and pleasurable experience gives it a distinctive market position and global relevance. Having a committed consumer base, the multi-award winning brand is sold in 50 countries.

Vasiliki Petrou, Unilever SVP Prestige Brands, said: “We are delighted to be adding REN to the Unilever portfolio of personal care brands. It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the natural category is one of the fastest growing in skincare globally.”

Antony Buck, REN CEO added, “It’s time for the brand to go to the next level. Unilever is a great company with great principles; it has a profound understanding of brands and global reach; it makes the perfect partner to help REN full its future potential worldwide.”

Terms of the deal were not disclosed. The acquisition is expected to close in May 2015, subject to customary regulatory approvals.

DOW CORNING’S INNOVATIVE OFFERINGS

The global leaders in silicones and silicon-based technology, Dow Corning, will offer two innovative product technologies and its beauty care formulation kits. These new offerings will be launched at incosmetics 2015, in Barcelona, Spain, held from April 14 to 16, 2015. One of the two novel products is silicone uid for haircare that offers frizz control, style and natural feel, while the other is a breakthrough polymer for extra sensory experience for skincare products. Dow Corning will also present three new formulation kits.

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BIG NIGHT OUT

Inspiration: Spring is the season for all things fun. Proms, weddings and graduations abound, calling for glam updos and mini touch-up products gals can stash in tiny clutches. Paul Mitchell’s 2015 Big Night Out Collection includes rose gold tools, purse-size hairsprays and four trend-driven looks sure to gild any evening.

MIMAKI TO INTRODUCE NOVEL PACKAGING IDEAS

In an endeavour to create attractive packaging for cosmetics, Mimaki has come up with some interesting solutions, which will be displayed at Cosmoprof, March 20-23, 2015, in Bologna, Italy. The solutions offered will bring down manufacturing and distribution costs and will help the product stand out on the shelves. The packaging can also be customised, thanks to the new Mimaki CFL-605RT Compact Flatbed Cutter. The brand will also show how short run on-demand printing of premium, high end and luxury items is made possible by the compact desktop Mimaki UJF-3042

INDIA

DOY CARE VENTURES INTO GROOMING SEGMENT

On the eve of ‘International Women’s Day 2015’, VVF (India) Ltd., a global leader in personal care products, ventured into the grooming segment with the launch of Doy Care Aloe Vera Revitalizing Face Wash.

Speaking on the occasion, Ashish Potdar, Senior Vice President & Business Head-Consumer Products, VVF (India) Ltd, said, “Consumers regularly use aloe vera for multiple purposes in various forms. With the changing lifestyle and consumer habits, we found that the consumers are looking out for many such pure and natural products to address their daily personal care needs Actress Aaditi Pohankar, who launched the new product, added, “Maintaining naturally healthy skin in today’s active life is a challenge. Let your skin be born again with Doy Care Aloe Vera Revitalizing Face Wash.”

This gentle face wash is 100%

PROFESSIONAL BEAUTY WOWS AGAIN

enriched with pure aloe vera gel and promises to give you back the natural skin you were born with. ‘Let your skin be born again!’ is the clarion call by young women today, who have tested the new product and are gushing about its benets.

FAIR AND HANDSOME GETS A NEW FACE IN HRITHIK ROSHAN

Emami Limited, one of India’s leading FMCG companies, announced Bollywood Superstar Hrithik Roshan as one of the brand ambassadors for ‘Fair and Handsome’, a Rs 235 crore power brand and a category creator. The popular actor will be endorsing ‘Fair and Handsome Instant Fairness Face Wash,’ which was launched in February 2014. With this, Hrithik becomes the second celebrity to join the Fair and Handsome portfolio after Shah Rukh Khan. The campaign will be supported by a 360 degree integrated communication.

Speaking on the occasion of the launch, Mr Mohan Goenka, Director, Emami Ltd said, “In the rst year of its launch, Fair and Handsome Instant Fairness Face Wash™ has helped us to strengthen our presence in the burgeoning men’s grooming category.”

Hrithik added, “I am happy to be associated with Emami Fair and Handsome, the brand that kick-started the men’s grooming phenomenon in India. Emami Fair and Handsome Face Wash gives me a refreshed feel and an instantly brighter look and I am glad the brand is putting emphasis on this aspect.”

The product is specially formulated to clean the tough and thick male skin thoroughly.

Professional Beauty India, country’s leading beauty trade expo, was back in Bangalore with its second edition on March 2-3, 2015. Gracing the event were beauty and cosmetics honchos along with 3711 trade professionals.

Making it a successful affair were presenters such as Wahl, Vaibhav Stores and Ikonic. The trade expo showcased cosmetic and therapeutic brand products like Casmara, Rica, Repechage, Studex, Sally Hansen, Blossom Kocchar’s Aroma Magic, Sea Soul, R Nail Lounge, TIGI and more.

Celebrity artists Frank Brormann (L’Oreal), Blossom Kocchar, Ralf Boss (TIGI), Itty Agarwal and Arpita Das showcased beauty trends.

The expo also witnessed the launch of Intercoiffure Mondial’s India Chapter under Presidency of Blossom Kocchar. The show attracted patrons from South India, South America, Europe and Middle East.

Vikas Vij, MD Professional Beauty India, quoted, “We’re delighted that we’ve been able to replicate our international success and assist in the development of the professional Indian market, helping brands expand their business, explore new markets and reach out to potential buyers from across South India.”

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INDIA

M.A.C SUPPORTS SOCIAL CAUSE

In honour of World AIDS Day, M∙A∙C AIDS Fund, the charitable arm of M∙A∙C Cosmetics, produced a fulllength documentary “It’s Not Over” and released it on iTunes.com. The documentary offers an inspiring look at how youth today are facing the challenges of HIV. Viewed from the perspective of renowned lmmaker, Andrew Jenks, It’s Not Over tells the story of three young people from different parts of the world, living with or affected by HIV in different, yet astonishingly inter-connected ways.

Jenks visited India, South Africa and the United States to feel the downside of this epidemic. The result is a deeply personal and uplifting story that is rarely represented in popular culture.

He added “Young people can end this epidemic, but to engage and motivate them toward this goal, we need to recognize that the era of PSAs and nger-wagging messages is gone.”

Nancy Mahon, Global Executive Director, the M∙A∙C AIDS Fund, said, “It’s Not Over represents the latest bold, creative strategy from the M∙A∙C AIDS Fund as we look to engage young people in impactful, meaningful, action-oriented ways to end the AIDS epidemic.”

For more information on the lm, visit www.itsnotoverlm.com

GILETTE, ARBAAZ KHAN SALUTES THE SPIRIT OF INDIAN CRICKET

Gillette, known for its association with sports globally, released ‘The Best A Fan Can Get’, an online video that celebrates Indian cricket fans.

The brand has also launched special edition India razors and urged fans to shave with them as a mark of support to team India. Rajeev Sathyesh, Country Marketing Manager, Gillette India said, “The new razors have the word India engraved on the handle and proudly display the country’s name and colours.”

The video trended as ‘Top-20 Most Popular’ in India on the weekend of its release. Bollywood celebrity Arbaaz Khan, an ardent cricket enthusiast, commented, “I was overwhelmed by the emotions showcased in the video and feel delighted by this unique endeavour by Gillette to salute cricket fans for their continued support. To add to the video, the special edition India razors enable fans like me to shave every day with the colours of my team. I urge all Indian cricket fans to shave with these razors as a mark of support to the team.”

NIVEA’S INNOVATIVE LAUNCH

Nivea India Pvt. Ltd has launched a new skincare deodorant, Nivea Whitening Talc Touch, a unique deo- cum- talc.

By combining the effective whitening formula with precious micro powder, Nivea has developed a unique deodorant with additional benets of talc. A talc offers benets like sweat absorption and fragrance being the most important aspects. With the rise of deodorants, many consumers are now using both deodorants and talc, deodorants for fragrance and talc to control sweat.

“Two thirds of all women deo users in India are dual users of both deodorant and talc. Therefore, the concept of a caring deodorant, which gives additional benets of talc is extremely relevant for our consumers,” said Rakshit Hargave, Managing Director, Nivea India Pvt. Ltd. It also contains liquorice extracts, which works from within to even out the underarm skin. It‘s pleasant aroma combines rose and lily of the valley fragrance to deliver the perfect balance of protection and condence and a sense of freshness.

FASHION FOR A CAUSE

Smile Foundation, a national level development organization, showcased the 7th edition of its fundraiser ‘Ramp for Champs’ at Hotel Renaissance, Powai, Mumbai.

Funds raised from Ramp for Champs will be utilised through Smile Foundation’s national level programme - Mission Education. The show had performances by singer Abhiruchi Singh and Divya Kumar and choreographer Ganesh Acharya.

Actress Huma Qureishi was the face of the initiative and one of the showstoppers at the event, while the star designers were Archana Kochhar and Preety’s Design Hut.

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PHOTOGRAPHY: PAUL SCALA

HAIR

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HAIR & GROOMING /Preview

DE NOVO

THIS MONTH’S SMARTEST HAIR ESSENTIALS GROOM IN STYLE WITH SPECIAL GIFTS FROM ACCA KAPPA

Italian grooming brand Acca Kappa brought to India by Headstart International offers a wide range of gifting collections for men’s diverse grooming needs featuring high quality hairbrushes and shaving kits for men, this season.

1. DESIGN 1869 COLLECTION IN WENGE, SHAVING SET, PURE SILVER BADGER, GILLETTE MACH 3 BLADE

Modular shaving kit in Wengé wood. Razor with ergonomic handle, Gillette Mach 3 blade and shiny chromed stand made in brass.

Shaving brush with ergonomic handle, pure silver badger tuft, hand polished stainless steel support on Wengé wood stand. Their stands can be separate or combined. Price: `39,975

2. DESIGN 1869 COLLECTION IN WENGE, SHAVING SET, PURE SILVER BADGER, SHAVING BRUSH

Shaving brush with ergonomic handle made in Wengé wood and pure silver badger tuft. The metal support of the display is made in hand polished stainless steel and Wengé wood. If shaving is a ritual, the brush is the instrument that makes the difference between a pale imitation and the real thing. The delicacy and the technique of the shaving brush is indispensable for attaining the perfect soapy preparation of the skin face. The 1869 shaving brush, with an original ergonomic shape that allows it to follow the contours of the face, is a radical innovation within a traditional genre. Price: `24,975

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3. LUNGHEZZA PADDLE BRUSH WITH PNEUMATIC PINS

Lunghezza Paddle brush with pneumatic pins - Easy to use handle in kotibe. Natural rubber cushion. Hairdryer resistant pins in POM or metal. Ideal to prepare medium/long hair for styling.

Round-ended tips for a delicate massage of the scalp that are meant to stimulate micro-circulation. The specific shape of the natural rubber cushion enables the pressure to be absorbed and distributed evenly on the whole brush with a more delicate action for hair and scalp. Price: `7,475

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4. LUXURY ITALIAN COLLECTION, GOLD PLATED HAIRBRUSH High quality Golden pins, Natural rubber cushions. Ergonomic Paddle Brush. Price: On request.

Enjoy the most romantic celebration of the year with Acca Kappa professional hair brushes, body and wellness products.

Treat your loved ones with exquisite handcrafted gifts they can treasure forever!

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JAGUAR J-CUT LINER FOR PRECISION TRIMMING AND STYLING The German brand Jaguar’s J-CUT LINER is a mini trimmer for facial hair contouring. This battery-powered mini trimmer delivers a comfortable, efficient shave for unwanted facial hair allowing precision shaping for eyebrows, side burns and beard contours.

Its sleek profile and battery powered operation make it perfect as a convenient travel accessory for grooming. The set contains an attachment that allows for extremely simple trimming to accurate to exactly 2 or 4 mm lengths. Price: `1475/-

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AND NOW COMES

SKINCARE FOR YOUR HAIR

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KEVIN.MURPHY

Australian brand Kevin.Murphy was born from the same philosophy as skincare, and the products are weightlessly designed to deliver performance, strength and longevity.

KEVIN.MURPHY has launched a range of hair care products, including shampoos, conditioners, treatments and styling aids, which cater to every hair type.

FACTS:

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Founded: by KEVIN MURPHY to meet his needs as an Editorial Hairstylist About Kevin : Over 30 years of illustrious hairdressing career.

Worked on Baz Luhrmann’s Moulin Rouge. Styled celebrities including Selma Blair, Kylie Minogue, Cate Blanchett, Sarah Winter, Heidi Klum and Rose Byrn. In April 2007 Kevin was awarded the Australian masters award at the ahfas . Kevin receveid the prestigious honour for his amazing contribution to the profile of Australian hairdressing

THE BRAND:

Sulphate free, Paraben Free & CRUELTY FREE Basic idea to build a hair brand based on skincare principles Products are made from renewable and sustainable resources whenever possible, using pure essential oils, plant extracts and natural antioxidants.

Focus on sourcing natural ingredients from suppliers who use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques with ingredients that include unique ones like mango butter, and baobab amongst others.

The Square packaging of the brand allows for holding more volume and uses 40% less plastic in an aim to take up less space, less space in landfill.

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Available across 54 countries

1. EASY.RIDER – a flexible hold anti frizz crème. It de-frizzes hair and activates curls with added vitamins A, E, H, B6, B8 calcium and minerals which treat your hair as you style.

2. SHIMMER.SHINE – a

finishing mist, which revives shine and repairs hair. It contains treatment ingredients, driven by essential oils, bio flavonoids and vitamins, which repair damaged hair effectively.

3. BODY.MASS – a dual-

purpose product, rich in

5 Oleanolic acid, that helps to fortify and strengthen the hair at the root to prevent thinning and falling hair.

4. PLUMPING.WASH – a

thickening shampoo. It is enriched with Ginger Root and Nettle Extracts which strengthen and densify fine hair, leaving the hair and scalp revitalised and refreshed.

5. LUXURY.RINSE – an ultra

rich conditioner for thick or coarse hair. It contains Kukui Nut Oil which treats damaged

hair, whilst Murumuru Butter which improves hydration and restores a natural sheen.

6. POWDER.PUFF – a volumising powder which helps to create volume and texture.

KEVIN.MURPHY has been brought into the country by Headstart International. All products are priced at `2975 and coming soon to leading salons across India.

6

WATCH THIS SPACE FOR MORE IN APRIL

HAIR /Dynamics

Beach L’ORÉAL PROFESSIONNEL INTRODUCES TECNI.ART BEACH WAVES, A TEXTURISING SALT SPRAY, FOR THE PERFECT BEACH LOOK. — BY KANISHKA RAMCHANDANI

T

wists, curls, waves, kinks... don’t you just love the texture of your hair after a dip in the sea. Effortlessly stylish and beautifully feminine, beach waves make for the perfect ‘IT’ look for every trendy girl. Now, own the fresh-from-the-beach look with tecni.Art Beach Waves by L’Oréal Professionel. Part of the Wild Stylers collection of styling products from tecni.ART, the spray leaves your hair with a with a texturised, matte effect.

And if the luxury of textured tresses and a sexy tousled look doesn’t tempt you enough, here’s Hollywood star Kirsten Dunst channelling a seductive avatar to inspire you.

Step-by-step to getting this season’s trendiest hairdo

Be it brunch on the beach with your besties or a walk down the promenade with your beau, salt-water-sculpted wavy hair with twecni.ART Beach Waves is your ticket to instant glamour.

Here’s how you can get the look. ã Detangle, towel-dry with wide-toothed comb. ã Divide it into six to eight sections. Twist each one, secure with pins and cover with an anti-frizz net. Blow-dry with hot air first followed by cold air to ‘set’ the wave. ã Apply the new tecni.ART Beach Waves spray – a texturising salt spray to be used all over the hair to enhance the ‘beachy’ style and help set the waves. ã Open up the hair, turn head over and scrunch using fingers. ã Flip head back and scrunch again for finishing touches.

Wild Stylers BEACH WAVES by tecni.ART is for `700 / 150ml and is available for sale and insalon use exclusively at L’Oréal Professionnel salons.

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The Spiderman girl has fallen in lov love... o e.... no, not with spidey but ut with the wild ‘after-beach’ effect. From backs backstage k tage at international fashion ion weeks to magazine covers, thee beach waves look has taken the fashion n scene by storm.

Kirsten Dunst rockss the look k with effortless elan and thee quintessential oomph factor, all thanks anks to the L’Oreal Professionnel tecni.Art Art Beach Waves texturising spray. be ea eauty au uty ty la ty aun u n cchpad un hpa hp h pa p ad | 0 03.

03 03.15 31 15 5

2255

COVER FEATURE

Lauren

Barnette

By Sherri Jessee Sherri Jessee is a huge talent - hairdresser and beauty expert par excellence!

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With knowledge gleaned through a Bachelor’s Degree in Education and two decades of experience traveling the world as a platform artist, Sherri has amazing talent in hair, makeup, fashion editorial and runway work. She has recently been appointed as the Global Creative Advisor of PRAVANA, the ever-evolving salon professional brand with the fastest-growing professional hair color in the USA.

GUTTER CREDITS

Hair & Makeup: Sherri

Jessee for Pravana

Model: Lauren Barnette Photo: Nathan Mays b eauty l aun chpad | 03.15

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COVER FEATURE

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/Preview BEAUTYFEATURE COVER

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Distinguished as a “Living Legend in the Hair World,” a “Woman of Style,” and “One to Watch,” Sherri is a recipient of the “Createur De Mode” Award, “2013 NAHA Editorial Stylist of the Year,” and “2014 NAHA Editorial Finalist,” Sherri is also a member of the prestigious Intercoiffure Artistic Team. When she isn’t jet setting to Paris, Mumbai or Milan, she can be found in her busy salon in Bristol, Virginia.

Sherri shares with Beauty Launchpad India, the build up to this elegant collection with celebrity star Lauren Barnette.

Lauren is an actress and lives in Los Angeles, CA. I do her hair and makeup for a photo shoot every time she comes back home to Virginia. Our goal is always to get a magazine cover and then she uses her images for her portfolio on her website (http://laurenbarnette.com).

We started off with a more natural makeup using a Nearly Nude Shadow Quad from my own cosmetic line (http://sherrijessee.com/product/eye-shadow-quads/).

As the day progressed, I added to the makeup creating extra glossy lips and golden shimmer on the eyes with Makeup Forever Metal Powder in Sunflower Gold (http://www. makeupforever.com/int/en-int/make-up/eyes/eye-shadow/ metal-powder).

I use Temptu Airbrush Pods for flawless foundation and subtle contouring (http://temptu.com/shop/airbrush-system/thenatural-contour-airbrush-kit-in-light.html). b eauty l aun chpad | 03.15

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HAIR /Experts

The

Styling

bride

IN CONVERSATION WITH POOJA SINGH, EDUCATION DEVELOPMENT MANAGER, MATRIX INDIA — BY KANISHKA RAMCHANDANI u Tell us something about your role at Matrix India.

I have been with Matrix India as the Education Development Manager for the past two years and I have been with L’Oreal India for 11 years. My profile involves developing education content for the brand and for internal training. My team and I design and execute the technical training for the brand MATRIX to the hairstylists.

v What was the idea behind the bridal campaign?

The wedding season is an important aspect for salon businesses across India. Weddings in India are more like celebrations, complete with pomp and show. It is, therefore, a big business driver for the salon. Keeping the wedding season in mind, we came up with three looks for our bridal collection. Generally, a stylist would give a bride an updo and finish off her look with make-up.

However, if he enhances the bride’s look with hair colour, it will not only add to the bride’s overall look but will also translate into more business. We thought of this collection by revisiting classic, traditional styles and giving it a modern twist. The bridal campaign becomes a good tool for the salons to develop their business.

w Give us brief insights into the three looks.

32

We created the main look of the collection with our color ambassador, Drashti Dhami, and it is called Caramel Chignon. This look represents the modern bride. Our other two looks, Mahogany Twist and Mocha Side Sweep, are a little informal and can be worn by the bride-to-be for the pre-wedding functions. The colours in all the three looks have warm tones, that are best suited for Indian complexion. The fashion colours used lean towards mocha, caramel and mahogany shades. Also if the bride is dressing up in hues like gold, maroon or red, these hair colours would look beautiful on her.

Caramel Chignon: We have placed the color in a way that reveals darker roots and lighter lengths, on the back section.

For the crown area, we have used the Balayage technique, because of which you can see lighter hues in her hair. We have used MATRIX SoColor shade 6.35 for the global color which results in a beautiful caramel reflect of Matrix So Colour, which gives her a nice caramel reflect. When her hair is rolled into a chignon, you can see the lighter shades peeping through creating a shadow effect. These styles can only be created insalon by a professional trained in the MATRIX 2-Day CRAFT Bridal Workshop. b ea u ty la u n ch p a d | 0 3 .15

Pooja Singh

Education Development Manager, Matrix India Mahogany Twist: This look is all about braids as they are in vogue. We have used the Ombre technique for the Mahogany Twist look with SoColor shade 12.5 which results in the color gradation from dark mid-lengths to light ends.

Mocha Side Sweep: We have taken diagonal slices all over the hair creating multiple dimensional highlights in shades of mocha using SoColor shade 7.5. The styling is a messy bun that allows the mocha highlights to show.

x What is the USP of this collection?

DeďŹ nitely the colour! The selection of colours is the mainstay of this collection. Second comes the technique and third the styling.

Both technique and styling have been kept very simple so that the professionals are able to replicate them easily.

y What response have you received for the bridal campaign?

We are currently doing road shows across the country and professionals are hugely appreciating the collection. Hairstylists are also coming in for a two-day workshop at the technical centre to learn hands-on techniques for achieving these looks.

z When should a bride go in for a hair colour?

At least 8-10 days before the wedding day as the new look has to settle in. A day or two before the wedding, she should visit the salon for a Matrix BIOSPA color treatment to ensure her hair color appears rich, vibrant and her hair soft and shiny through the wedding festivities. Treatment to ensure shiny lustrous locks. Matrix So.Colour comes with a technology that oers 360 degree keratin protection. To maintain the lustre and longevity of her hair colour, the bride should use the Matrix Biolage Colorcaretherapie Shampoo, Conditioner and Deep Smoothing Serum for home care and go for regular treatments every 2 weeks to the salon.

It is best that she avoids texture treatments such as straightening after the hair colour. A Matrix stylist will be able to help her with proper instructions when she goes in for hair colour. b eauty l aun chpad | 03.15

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HAIR /Tried & tested

Put the

SHINE

on

KANISHKA RAMCHANDANI TRIES OPTI.BLACK DAZZLING SHINE, A RANGE OF HAIRCARE PRODUCTS, BY MATRIX.

A

s a modern woman, I quite like the idea of tailor-made grooming. There is something special about a product that is customised for you, as it understands your individual needs and helps you deal with your unique problems.

Haircare got the much-needed boost of customised products when Matrix launched its range of Opti.Black Dazzling Shine, which comprises two Blackspa in-salon treatment and homecare products. The range specially caters to the upkeep of dark colored hair or naturally dark hair, with the power of Antioxidant Vitamin E which gives your mane lustrous shine. Opti.black Dazzling Shine ensures that it protects dark colored tresses upto 24 washes**

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A day in the city is enough to leave you with greasy dull hair and grimy scalp. Adding to these woes are the effects of pollution, scorching sun and excess humidity. My hair was in dire need of help and that’s when I discovered the Matrix Opti.Black home care range. I tried it and the results were amazing.

Opti.Black shampoo: Ideal for post dark hair coloration hairwash, the shampoo has a soothing fragrance and lathers up nicely under lukewarm water.

It helps retain the shine of dark hair colour and, therefore, suited my tresses.

Opti.Black conditioner: A oneof-its-kind black conditioner, this product is enriched with antioxidant vitamin E. Apart from smoothing

the tangles (and I suffer from them a lot!), the conditioner adds an unmistakable shine to the hair.

Opti.Black Serum: The serum is a good pick if you are looking for a quick prep product. It allows your hair to settle down after a wash, keeps it lustrous and makes styling easy.

The product is non-greasy and easy to apply.

The Matrix Opti.Black range is a go-to option for fans of dark hair color or those with naturally dark hair.

Matrix Opti.Black shampoo `290 for 200ml, conditioner `240 for 98g and serum `410 for 100ml.

Available at Matrix salons. **System of Opti.black shampoo + Conditioner + Serum vs. non conditioning shampoo

HAIR /Runway report

Keeping

Romance Alive FOR ODILE GILBERT, HAIRSTYLING ISN’T ABOUT EMBRACING THE NATURAL; IT’S ABOUT ELEVATING THE ROMANCE. —KARIE L. FROST

I

n an occupation long dominated by men, Kérastase Paris Lead Hairstylist Odile Gilbert is one of the few women to directly influence trends. And that’s good news for those pining for femininity: Gilbert’s vision, no matter the runway, remains whimsical, romantic and seemingly unfettered by reality.

Unlike editorial work, around which Gilbert has crafted much of her 40-year career, the catwalk allows her a different kind of creative flex; she must listen to a designer’s directive, identify the brand ideal and then deliver. “I always love backstage and shows.

The most important part of it all to me is the creative process,” she says. But no matter the show, there’s always a bit of Gilbert spliced into the hair design—a bit of fantasy that has come to be her calling card. Even if her styles seem out of this world, Gilbert is always focused on the hum of what’s happening in the real world: namely, the everyday woman. “Inspiration for me comes

ANDREEA ANGELESCU

1

THAKOON: Fresh From the Water Whereas most wet styles read sporty, this delicate hair-tied style retains a feminine edge thanks to a shoelace-like detail.

Gilbert soaks strands in Kérastase Forme Fatale and Gloss Appeal (kerastase-usa. com) for a texture that’s ultra-wet, but still super-femme.

from everywhere,” she says. “I travel a lot; I love to watch films, paintings, pictures. But I also love to watch people in the streets because you can see fabulous looks, but, more importantly, you see how [these looks] move. It’s really about using your imagination and being very curious about your surroundings.”

During a season where naturalistic beauty is poised to reign supreme, Gilbert’s tress allure stands apart from the pack— and she’s fine with moving away from the idea of all-inclusive trends. “There is not one trend; there are many trends, because when I design hairstyles for fashion shows, I never design the same look for everyone, or every woman. It’s very important to get into identity; you don’t want to see the same thing everywhere,” she asserts. Certainly, Gilbert’s spring 2015 hair hits are all unique, but each keeps the romance alive. Here, three of the season’s best.

2

SUNO: Calling Georgia O’Keeffe

Gilbert updates muse Georgia O’Keeffe’s staple hairstyle, the braid, by contrasting textures (wet in the front, dry down the lengths) and deconstructing the fishtail plait for a wide, oversized effect.

3

ALTUZARRA: Heart-Shaped Locks Ladylike to the nth degree, this superbly shaped chignon pinpoints Gilbert’s genius.

Just witness the wide, heart-like silhouette, secured by Kérastase Laque Noire and a purposeful hairnet (“It keeps everything super-clean!” says the runway maven).

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HAIR /Conversations

The Style Quotient

Ashland

from

AMERICAN SPECIALITY CHEMICAL MANUFACTURER ASHLAND INC. (NYSE: ASH) LAUNCHED THE STYLE ADVANTAGE PROGRAM FOR MANUFACTURERS OF HAIRSPRAY.

R

epresenting more than $3 billion in annual sales, hairspray is the world’s most popular styling format. Since its inception as a commercial product in the late 1940’s, however, hairspray products have changed, undergoing updates in both form and function to meet consumer requirements for different levels of hold, along with other needs, such as longevity of hair style, humidity resistivity, shine and touchable hold. Today, hairspray formulations represent approximately 36 percent of the global consumer hair styling market.

“As a long-time producer of hair fixative and styling polymers, Ashland has studied the behavior of these technologies in finished formulations for decades and, in doing so, developed an extensive toolbox of technical solutions that may be used to create new, more consumer-desirable formulas,” said Linda Foltis, vice president of research and development, Care Specialties, Ashland Specialty Ingredients.

Ashland’s Style Advantage offering is based on three modules: a consumer science laboratory team with expertise in hair optics and an in-house salon and stylist with expertise in the latest hair styles; an aerosol applications group with expertise in designing optimized high- and low-VOC formulas based on customer needs and consumer trends; and a polymer synthesis and materials group with expertise in designing and evaluating the structure-property relationship of hair fixative, styling and conditioning polymers.

All of the formulation concepts recently launched have the Advantage™ 4910 polymer, a popular hair fixative now commercially available from Ashland, and one or more polyvinylpyrrolidone (PVP) based copolymers, Aquaflex™ polymers or Gantrez™ methyl vinyl ether and maleic acid (PVM/ MA) copolymers that bring additional styling and hold benefits to finished formulations. Depending on the style supported, polymers within Ashland’s hair care portfolio were blended with Advantage 4910 hair fixative in concept spray formulas to optimize benefits such as stiffness, shine, climate control, touchable hold, style longevity or improved curl memory.

Adapting consumer benefits in the aerosol laboratory David Streuli, principal scientist, Ashland Specialty Ingredients, who oversees the company’s in-house aerosol laboratory, explained that delivering consumer benefits from a finished aerosol hairspray involves both the art of formulating and the science of copolymer mixtures, solubilizing agents and propellants.

“Controlling particle size distribution and spray aesthetics while assuring overall formulation compatibility with propellants and packaging is only part of the story,” he said. “It’s vital to know how various polymers behave at different use levels and how combinations of polymers affect consumer benefits in a finished formulation.

Beyond that, it’s vital to know how the formulation performs on various hair types and how consumers will use the product to obtain today’s preferred hair styles.

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Changed, undergoing updates in both form and function to meet consum

SANGEETHA SUBRAMANIAN, GLOBAL MARKETING MANAGER FOR STYLING, ASHLAND SPECIALIY INGREDIENTS FURTHER ELABORATED IN A SHORT INTERVIEW EXCLUSIVELY TO BEAUTY LAUNCHPAD INDIA: Ashland has been at the cutting edge of technology for ingredients to the cosmetic industry. How about this latest launch of Advantage™ 4910 hair fixative polymer?

Ashland has a comprehensive polymer portfolio for hair care – including fixatives, styling and conditioning polymers – that allows us to deliver a full toolbox of solutions to meet consumer needs. Advantage™ 4910 polymer is the leading technology used in hairspray formulations. Because of its excellent formulation flexibility across all VOC systems, consumer-desirable stiffness on hair, lasting hold properties and high humidity curl resistivity, it remains as one of the most popular fixative technologies in new and legacy hairspray formulations. Adding this polymer to our portfolio, we offer all of the major polymer technologies a manufacturer of hairspray would need to work with us from the ground up on projects.

What are the possibilities in product variations with this ingredient?

Advantage 4910 polymer is used as the primary hair fixative to formulate a range of aerosol and non-aerosol hairsprays. It can also be used in mousses, gels, creams, waxes and rinse-out applications. In addition, combining Advantage 4910 polymer with other Ashland film forming polymers enables the delivery of a range of consumer benefits on hair. The formulator can create different levels of hold, hair feel along with other attributes such as shine and texture.

Given that Indian salons are also waking to having their own labels manufactured, what are the facilities available for them with Ashlandare there turnkey solutions for hairstyling and care both?

Ashland has the capabilities to develop “turnkey” solutions, backing a specific style trend to a finished product. Our laboratory in Mumbai is fully equipped to work closely with customers. We develop a formulation solution from a market or technical brief with specified formulation performance, product/package compatibility and product aesthetics. b eauty l aun chpad | 03.15

37

PORTFOLIO

When

Meets

The Others - a collection by Belfast’s star hairdresser Paul Stafford is distinct for its silhouettes and shades : with the theme dictated by an urge to capture the shades and tones from base metals and ores like copper, silver, iron and granite The inuences of music genres and specially rock is all apparent, the 38 rawness b ea u ty laand u n chalmost p a d | 0sculptured 3 .15 hair is indeed clinical!!

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PORTFOLIO

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Credits Hair: Paul Staord (with Zara

Calhoun and Amy Cartwright) Sponsor: Alfaparf Milano Color: Aidan Bradley Photo: Lee Mitchell Makeup: Sharon Watson Styling: Sara O’Neill b eauty l aun chpad | 03.15

41

HAIR /Runway report

GILES

MARNI

Extreme

SWEEP HOW MUCH DOES A POPULAR HAIR TREND CHANGE FROM SEASON TO SEASON? —KARIE L. FROST

I

DONNA KARAN

FALL/WINTER 2014

f a trend dh has staying i power from one season to the next, how much does it change? Are small adjustments made to meet the mood and elements of the season? Or does it remain pretty much the same?

One of the biggest tress trends for fall/winter—side-swept hair—found its way onto the spring/summer locks landscape, but not without some heavy recasting. For the colder months, the look leaned to the extreme. Side parts plummeted to deep depths while lengths were combed and molded into pristine, heavily shellacked facades (Donna Karan and Alexander Wang) or draped low and

matted to the forehead (Marni and Giles). But as the temperature rises and winter becomes a memory, the texture transitions from last season’s wet and (somewhat) unwearable to a drier, dirtier finish. Spring’s parting is just as deep, but the strand swoop is more relaxed (Tom Ford and Tory Burch). And even when the style is contrived, like the side-gliding faux fringe Kenzo Lead Hairstylist Anthony Turner crafts by brushing the very ends of the hair forward, it feels infinitely more breezy than any of the trend’s fall catwalk appearances.

And, how fitting! After all, an overall lightness is often associated with spring and summer while fall and winter are heavier—and why shouldn’t tress trend provocation follow?

ANDREEA ANGELESCU

ALEXANDER WANG

JEAN PAUL GAULTIER

TOM FORD

TORY BURCH

GUTTER CREDITS

SPRING/SUMMER 2015

KENZO

HAIR /Tools HOT TICKET Innovative thermal styling brush heats up to 400°F, making it an efficient hybrid that can smooth, curl, lift, flip and add volume. FHI Heat Stylus fhiheat.com

SHARP RELIEF With Hitachi ATS-314 steel at its core and an overlay of Damascus steel, the shear is strong, resilient and durable while remaining ultra lightweight. Washi Ultimate Damascus washiscissor.com

Gadgets & Gizmos

hottools.com

GOOD HABITS The ceramic thermal barrel regulates heat to a gentle, healthy level, guarding locks from damage while imparting smoothness and sheen. Crack Ceramic Thermal Brush

EXPLORE THIS TROVE OF STYLING TOOL TREASURES AND MAKE SOME ADDITIONS TO YOUR COLLECTION.

WET AND WILD Engineered to glide through tangled wet manes of any type, the classic brush now comes in three fun animal prints. The Wet Brush Safari Collection (shown in Giraffe) thewetbrush.com

DRY CLEAN Tipping the scales at just over one pound, the lightweightyet-powerful dryer features five temperature settings, a cold shot button, two air flow nozzles and a 2,000-hour motor-life guarantee. JKS Ultra-Light 4200 Blow Dryer jksusapro.com

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HEALING MIST This treatment tool with conditioning steam vents and an argan vapor reservoir delivers nourishing benefits to the core of the hair shaft while smoothing the cuticle. Hot Tools Cool Tools Conditioning Vapor Flat Iron

prolocksusa.com

PROOF POSITIVE The advanced styling dryer features digital LCD display of temperature, airflow and cool-shot settings; a lightweight, ergonomic design; easysnap removable filter; and a powerful 1875-watt DC motor. Paul Mitchell Dry + paulmitchell.com

WELL OILED Natural boar bristles on the nano- and tourmaline-charged ceramic barrel are infused with argan oil for added polish. Agadir Featherlite Blow Out Hair Brush agadirint.com

ION THE PRIZE Using patented Japanese natural ion technology, 32 minerals are infused into the styler’s dual ceramic and titanium plates, locking in moisture to condition and protect tresses. Trissola Envy All In One Pro Flat Iron trissola.com

ECO SUAVE Ideal for thicker and coarser tresses, the paddle brush redistributes hair’s natural oils with an assist from wooden bristles and a bamboo handle.

The Green Brush by Bass Brushes thehairdoccompany.com

DIGITAL PROTECTION Protect your fingers with latex-free stretchable, stay-put shields that fend off potential cuts and burns.

Jatai Heat Shields

HE RAZE HEAT Specially designed for extensions Special great for natural hair, the but also gre razor heats to rechargeable wireless wi 122-140°F for a precise a range of 122-140 cut. SHE by So.Cap USA Hot Razor socapusa.com

BALANCING ACT With a centerbalanced ergonomic handle developed to cut strands at a 45° angle, the razor reduces split ends and flyaways while still producing soft texture.

HairArt Razarte hairartproducts.com

jatai.net

IT’S ELEMENTAL Unique copper barrel provides superior temperature control and even heat distribution while acting as a natural antimicrobial to combat itching and flaking. Fromm 1907 Copper Round

SPIN CONTROL The inventive 360° rotating lower eye on the shear allows for complete comfort and free range of motion—or lock it in an ideal position. Tondeo Rotation S Shears tondeo.de

Brush frommbeauty.com

GROWTH SPURT Boasting a 90-percent success rate, the medical device for treating hair loss provides low-level laser light energy that stimulates follicles to promote new growth.

HairMax Professional 12 LaserComb

PAINT BY NUMBERS The AccuSoft tapered bristles on these brushes are soft to the touch but offer precise color application in a trio that includes basic, weaving and balayage varieties.

Framar Color Me Fab 3 Pack Coloring Brush Set

SPLIT PERSONALITY With the curved edges of a rounder and flat, vented surface of a paddle brush, the hybrid offers the best of both worlds for a masterful blow dry. Spornette Ventura Blow Out Brush spornette.com

framarinternational. com

hairmax.com

b eauty l aun chpad | 03.15

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HAIR /Trendsetters

La Dolce Vita NAHA WINNER, EDITORIAL STYLIST, TANTALUM MAGAZINE PUBLISHER: STEVE ELIAS SEEMINGLY CAN DO IT ALL, AND SITS DOWN WITH EXECUTIVE EDITOR AMY DODDS TO SHARE HIS WISDOM AND GRATITUDE.

THE FRISCO KID Living in San Francisco, it’s so easy to go outside and get wonderfully lost. I love to meditate at Stow Lake in Golden Gate Park—even just sitting on a bench in the Chinese Pavilion and watching the geese lets me reset my batteries.

band Steve Elias, left, and his hus

THE LONG AND WINDING ROAD

FREE YOUR MIND

Creativity is a muscle you have to keep exercising by working with other artists and learning from each other; getting inspired by magazines, books, art; even taking the time to turn off your phone and electronics and being in silence.

Life is too short to do what you don’t like. Because life is lovely and beautiful, I’ll take all the good and all the bad in it.

I am happy every day that I am here to spend it with friends and family.”

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MYY TOOLKIT

I have a lot of Number 4 High Performance Haircare in my session kit; the Super Comb Prep & Protect is my go-to savior on everyone before blow-drying. And I’m in love with Oribe Dry Texturizing Spray and Kevin.

Murphy Hair.Resort.Spray.

Elias’ online magazine, Tantalum—he styled the model’s hair!

COURTESY OF STEVE ELIAS; ALL-FREE-DOWNLOAD.COM

Funny thing is, I didn’t know I wanted to be a hairstylist. I was homeless for almost two years when I was very young.

I eventually found a foster parent who was a hairstylist. I would help out in his salon after school, always admiring how great everyone looked and felt afterwards. I don’t know that I had any real ambitions at first—I just knew that I had to get the best education and assist at the best salons. Have I achieved all of my goals? Definitely not, but I’ve learned to stop and reflect on my success, setbacks, failures and detours, which has helped me change and positively shape all my goals going forward.

IMAGE: ALL-FREE-DOWNLOAD.COM

BEAUTY

BEAUTY/Preview

B

EAUTÉ EAT

Perfect blend

KAMA AYURVEDA introduces its Amber Ginger, Lily Bath and Body Oil. Essential oils of amber, ginger and lily are perfectly blended with organic almond oil, soya bean, wheat germ and castor oils. These oils are light, highly absorbent, and can be used in multiple ways to benefit your skin. These body oils are rich in minerals and vitamins A, D and E. They contain antioxidant and regenerative properties that help in restoring a natural glow to your skin. `725/- for 100ml

Luminescent you!

EPIQUE has launched

‘Intensive Luminescence Cream’ with depigmentation formula that diminishes dark spots, visibly corrects skin dullness and evens out skin tone, instantly illuminates the skin. Packed with concentrated plant molecular extracts, the product also lightens age spots. The antioxidant combination of glutathione and vitamins C and E fights freeradicals to restore skin’s luminosity. Regular usage prevents the formation of dark spots and other skin discolorations helping the skin to remain translucent and even toned. It also works at an intra-cellular level to prevent skin pigmentation. `2900 for 15 ml `3800 For 50 m

Colour fest

India’s leading natural beauty brand, LOTUS MAKEUP has introduced Colorkick Curved Liquid Eyeliner,

India’s first ergonomically shaped eyeliner. Its unique grip is designed to make it error-proof, and help in precise and effortless application. The gently tapered felt tip allows for a controlled application without any slipping, feathering or over-running.

With quick drying formula, this eyeliner stays put for up to eight hours without smudging. The black eyeliner is 100% organic. The product is priced at `725 and available at Lotus Exclusive Brand Outlets and select premium beauty and departmental stores. Price on request

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THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES

Bright and fair

KIEHL’S new Clearly Corrective Dark Circle Perfector SPF 50 will now be available for total protection against sun damage and for instant skin brightening effects. Activated by antioxidant vitamin C and empowered by multi-action formula and SPF 30, it reduces the appearance of pigmentation, providing complete protection against UV damage and discoloration. The light weight eye cream is perfectly formulated containing mineral pigments to suit the delicate and sensitive eye area. It is paraben and fragrance free and 100% mineral filter, and will be available in the market from April onward. `2,700

The power of bright

DERMALOGICA has introduced PowerBrightTRx™, powerful combination of three skin-brighteners, to combat hyper pigmentation and dark spots caused

by UV rays and advancing years. Blend of three highly active compounds, these products help you get a smooth skin tone. The range has C-12 Pure Bright Serum (`8,695 for 50 ml) for luminosity, Pure Light SPF50 (`6,195 for 50ml) and Pure Night for restoration. `7,295 for 50ml.

Spring time

SHAHNAZ HUSAIN’S new Spring Kit is based on Ayurveda and the products contain herb, flower and fruit extracts, essential oils and other natural ingredients to enhance the skin health.

The range comprises Shamint Medicated Lotion (`665), Shamoon Sandalwood Cleansing Milk (`665), Shabase Protective Cream (`715), Shataj Plus - Herbs Moisuriser (`665) and Shaface skin conditioner (`770) and Shafresh lotion (`665).

Pop the trend

THE BODY SHOP has introduced a new make-up trend with the Smoky Poppy collection for S/S ’15. The products are infused with the beautifying oil, extracted from Turkish poppy seeds. The range has Pink Poppy and Yellow Poppy Shimmer Cubes (`1695) for the eyes enriched with marula oil and Lip & Cheek Velvet Stick (`995) endowed with beeswax.

Sun safe

BOTTEGA DI LUNGAVITA has introduced the Sol Leon product range to beat the summer sun. The collection has an array of products such as the sun protection cream, sun protection body spray with a special edition for baby skin, sun protection face cream and the after-sun face cream. The range offers an all-round protection from the sun and also helps curb the ageing signs caused due to excessive sun exposure. After Sun Cream Special Face for `990, Sol Leon Curasol Stick for `399, Sunscreen Cream SPF 20 Medium Protection for `1350, Sunscreen Spray SPF 20 Medium Protection for `1450 and Sunscreen Spray SPF 30 Special Baby High Protection for `1650. b eauty l aun chpad | 03.15

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BEAUTY/Expert

Artist of a

d n i K t n e r e Diff MAKE-UP ARTIST ANNALIA ZHIMOMI SPEAKS ABOUT THE METHOD, LOVE, ART AND BUSINESS OF MAKE-UP. — BY KANISHKA RAMCHANDANI

A

nnalia Zhimomi is an alumnus of the Delhi School of Makeup. She is an avant garde make-up artist who excels in the art of airbrushing.

Firmly believing in the maxim that you should work in the field you love the most, Annalia too up make-up artistry.

Her discovery of her passion is an interesting story. She was studying for her Master’s Degree in London when she volunteered as backstage assistant at fashion shows. That’s where she found her true calling. Looking up to international make-up artists Wayne Goss and Michelle Phan, Annalia embarked upon her career doing ad campaigns and fashion shoots.

Here she tells us more about herself and her profession: Traditional make-up versus airbrushing – which is a better bet?

Airbrushing any day! It’s quicker, has better results, and is sweat- and waterproof and lasts all day.

Ad campaigns, bridal make-up, fashion weeks or editorial – what kind of work do you like to

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do the most?

Fashion weeks as they are very exciting and you get to interact with a lot of different personalities. Bridal make-up is also my favourite as nothing gives more pleasure than making a bride feel and look a princess.

Which is the most important aspect of make-up?

The base is the most vital part of make-up.

Which colours for eyes and lips are trending in S/S 2015?

For lips – deep plum or fresh glossy nude shades

For eyes – electric eyeliners or romantic hues of caramel or honey

Which are the make-up no-nos of all time?

Matching your eye-shadow, lips and cheeks. You don’t want to look like cotton candy!

Don’t use blunt kajal for a winged liner instead opt for liquid or gel liners.

Stop buying foundations more than 2 shades lighter than your skin tone.

What advice would you for maintaining good skin?

Apply pure organic honey on your face every day for 10 minutes for a healthy glowing and younger-looking skin.

Which celebrity face would you like to work on?

Deepika Padukone and Lisa Haydon

Which are your favourite makeup products and brands?

Real Technique Beauty Blender Two Faced Better than Sex Mascara M.A.C Inglot crème liner Urban Decay Naked2 eye-shadow M.A.C 217 blending brush, Ruby Woo lipstick and strobe crème

Share a make-up secret with us?

Use your lipstick as your blush for a dewy natural rush of colour.

Tell us more about your dream of owning an organic make-up brand.

I am planning to start by first introducing products for the base. Getting the basics is so important, and getting a perfect base is also the hardest to achieve. I want every woman to achieve a flawless perfect base with my products.

Annalia’s looks

To create a strong yet feminine look for a young office-going girl... a perfect non-cakey base a neat winged liner dark lipstick in shades of plum

To create an elegant look for a lady...

Base with a crème highlighter, Opt for lip hues that are closer to your natural lip colour.

Use white kajal to open up and brighten your eyes Apply eyeliner lots of mascara

b eauty l aun chpad | 03.15

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BEAUTY/Movie time Lily James as Ella A beautiful young woman with a gentle spirit, Ella or Cinderella, transforms from a neglected girl in the kitchen to a princess dancing at a royal ball.

Naturally, her two looks are critical to the movie. In her ballroom look, Ella dons a shimmering blue gown with her blonde hair set in braids and gathered at the nape in cascading waves. Her make-up is kept luminous and natural.

Cate Blanchett as the stepmother The hugely talented Cate Blanchett plays Cinderella’s stepmother, who is bitter and cruel. Her cruelty is made to reflect through her personality with her perfectly tailored gowns, sharp features, red lips and an impeccable updo with Marcel waves. Her overall look flaunts a sharp demeanour and flawless style.

Actresses Holliday Grainger and Sophie McShera who play the stepsisters have similar get-ups with powder hues for make-up and elaborate updos.

Richard Madden as the prince

AS DISNEY’S LATEST VENTURE, CINDERELLA, HITS THE SCREENS, WE LOOK AT THE LOOKS SHOWCASED BY THE STAR CAST IN THIS CLASSIC TALE OF LOVE. — BY KANISHKA RAMCHANDANI

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A

fter its massively successful animation film on the evergreen story of Cinderella, Walk Disney Studios Motion Pictures have come up with another engrossing offering of the cult tale. Since the movie Cinderella is inspired by the fairy tale, a lot of attention is paid to the clothes, accessories, make-up and hairstyles of the characters.

We look at the way the actors are presented in the film.

IMAGES COURTESY: WALT DISNEY STUDIOS MOTION PICTURES

In keeping with the young and dashing style of a fairytale prince, Richard wears regal Victorian clothes. His hair is kept in long waves that give him a charming and romantic look.

With such stylish actors to look forward to, Disney’s Cinderella is surely going to be a ‘feast for the eyes’.

BEAUTY/Nails trend

S

pring’s g’s here! It’s time to don a stunning lookk that spells fun, fabulous and fashionable nable all in one go. While putting together a complete fashion look is easy for most women, nail fashion is where we get stuck. So, here we are to your rescue with the ruling nail trends.

WITH SPRING AROUND THE CORNER, YOU ARE READY TO REVAMP YOUR LOOK – FROM YOUR WARDROBE CHOICES TO MAKE-UP PICKS. DON’T FORGET NAIL FASHION AS YOU PUT ON A NEW SUMMER AVATAR. — BY PREETI KOPIKAR

Nails can easily make or break your look. Make your nails an extension of your personality and your fashion statement.

Black is back and so is the range of bright, striking colours such as gold, candy hues, indigo and neon shades.

According to Shonshon, Nail Director, Juice Salon and Academy, colour trends of this season include matte bronze, glamorous red, sandy camel, bright white, cement grey, cobalt blue, tribal brush strokes, metallic foils, silver studs, gold stripes and marbled honey.

Spring/Summer ’15 trends also dictate mixing of hues, especially adding black on one or two nails.

Whatever you choose, let the nail colour enhance your look. While blue, tomato red and orange complement a fair complexion, magenta or matted red tone flatter a wheatish complexion. At work, you are better off sporting pastel and neutral shades.

It’s trending

French manicure, glitter top, shimmery lacquer et al – this season’s nail trends give fashion a new meaning. Also in vogue is the style gel that enables you to flaunt beautiful nails for two-three weeks, it is the perfect solution for working women.

Shonshon adds “Another exciting style that’s picking up is the one in which a perfect black manicure has been replaced with white this season. This

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IMAGE: M.A.C COSMETICS, & ALL-FREE-DOWNLOAD.COM

Nail it!

Color palette

‘can’t-fail’ colour feels both classic and saucy. Negative space nail art and sweet pastel hues are two trends that are coming together this season in a big way.”

In nail textures, glitter, sugar rush and 3D effects are big time in. If you heart any of these, now is the time to go for it!

What’s on the ramp

Maroons, reds and pinks are passe. The hottest colours on the runway are moody blues, vibrant orange, shimmering white, matte bronze, fresh tangerines, creamy nudes, hot pinks, chocolate browns and not to forget marsala – the colour of the season. Nail colours vary a lot according to the season. While fall season calls for nude shades in nails, spring is the season of bright and vibrant hues.

There are some hues that are popular on the red carpet. Anne Hathaway was seen sporting the warm and lovely rose gold shade to match her warm personality; Beyonce Knowles wore a neon citrus colour; Hillary Swank experimented with a metallic hue; while Penelope Cruz flaunted a beige look.

Nail care made easy

8 Manicure regularly. Keep your nails clean and dirt-free.

8 Keep your hands and feet supple and nails moisturised by regularly using a good hand and feet lotion.

8 When applying nail coats, apply the first coat and then wait for it to dry. Once the first coat has completely dried, then apply the next coat. This adds to the staying power of the nail polish and will prevent it from chipping faster.

8 Sometimes nails chip due to lack of calcium. Keep an eye on your calcium intake.

8 Balanced diet is a must for shiny healthy nails.. b eauty l aun chpad | 03.15

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BEAUTY/Color riot

1

Source: 109 F

Wild

THE PANTONE INSPIRED AFRICAN VIOLET IS A HUE YOU CAN EASILY FALL IN LOVE WITH. IT SUITS INDIAN SKIN TONE BEAUTIFULLY AND YOU CAN WEAR IT IN MYRIAD WAYS. HERE’S YOUR GETGLAM COLOUR OF THE MONTH. 56

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2

MAC

VIOLET!

Wild

Bourjois Paris

3

Shiseido Chambor Ch b

4

Marks & Spencer

5

6

Guerlain

8

Metro Shoes

7

Jewellery: Amethyst

FRAGRANCE /Preview

Fragrant You!

ADD THESE SCENTED BUYS THIS MONTH TO YOUR GROOMING ROUTINE.

1. XS Black Potion by Paco Rabanne Men in black Personality type: The charismatic man Inspiration: Created by perfumer Olivier Cresp and Emilie

Coppermann, the Black XS Potion has a legacyBlack XS L’Exces and Black XS L’Aphrodisiaque behind it. The scent is backed with woody and spicy accents that makes it special for the male user.

Notes: The opening notes have juniper berry, which is followed by bitter absinth, cashmere wood and labdanum. A few drops of rum and woody accord complete the scent.

2. Jimmy Choo Man Jimmy Choo Man Personality type: Stylish man Inspiration: Finally the fashion brand launched a perfume

1

3

2

4

for men. Endorsed by British actor and Game of Thrones star Kit Harrington, the perfume is meant for a man who is stylish, sophisticated and confident.

Notes: It mixes aromatic, fruity and woody notes that include honeydew melon, pink pepper, pineapple leaf, lavender, patchouli and suede.

3. Issey Miyake Nuit d’Issey Personality type: Magnetic male Inspiration: Coming from the house of Issey Miyake, Nuit

d’Issey flaunts a black bottle that represents the magnetic and hypnotic personality of the wearer.

Notes: The scent banks on leather notes with woody-spicy accords. Top notes have bergamot and grapefruit, while the spicy heart has black pepper, woods and vetiver. The base notes end with dark wood, patchouli and tonka bean.

4. Karl Lagerfeld Karl Lagerfeld for HIM Personality type: Fashion-conscious man Inspiration: Hailing from the house of Karl Lagerfeld, the scent

is likely to catapult you into the fashionable inner circles of your city.

Notes: Fresh mandarin and lavender oil open the perfume, followed by green apple and violet and ends with amber and sandalwood.

5. Mont Blanc Mont Blanc Emblem Personality type: Elegant man Inspiration: Emblem is the perfect perfume to don this spring.

Its authentic essence is fresh and sparkling, adding a zesty edge to your personality.

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5

6

7

Notes: Opens with a splash of clary, sage, cardamom and grapefruit, followed by violet leaves and cinnamon and ends with intense wood and tonka bean.

6. Valentino Valentino Uomo Personality type: Classic-loving man Inspiration: Perfumer Olivier Polge created a scent that targets

the Valentino man who loves the classic flavour and casual style. The flacon resembles multi-faced diamond and is a must-have to every gentleman’s wardrobe.

Notes: It opens with bergamot and myrtle, followed by roasted coffee and gianduja cream and culminates in cedar and precious leather.

7. Adidas Body Care Adidas Champions League Personality type: The sporty man Inspiration: The inspiration is definitely football and Adidas has

clubbed this with the strength of a perfume in the Adidas Champions League exclusive edition.

Notes: The scent combines lemon, aromatic lavender and violet, followed by clary sage, green apple and cashmeran.

BEAUTY/Nails

Beyond the

Pale

SUBDUED HUES ARE A SPRING STAPLE, AND THIS SEASON IS NO DIFFERENT. NAIL THE TREND WITH THREE VARIATIONS OF PRETTY PASTELS.

OPI Nail Lacquer in Just Lanai-ing Around opi.com

T

IRIDESCEN

ake on a s ta Muted tone e when subtl playful vibe added. shimmer is SpaRitual Lacquer in Seasons sparitual.com

CREAM

e ay takes thes A touch of gr d an y er rs u the n shades out of y. or it rr te ure into more mat

Dazzle Dry Nail Lacquer in LOL dazzledry.com

Jessica Custom Nail Colour in Secrets jessicacosmetics.com

GLITTER

Softer colors spar kle to put some bling in sp ring.

Alessandro International Magic Stars in Sweet Candy alessandro-international.us

CND Vinylux in Field Fox cnd.com

Morgan Taylor Lacquer in If the Slipper Fits morgantaylorlacquer.com Essie Cosmetics in Suite Retreat essie.com

Gelish in A Moment of Magic gelish.com

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Cuccio Colour in Shake It Up cuccio.com

ARMANDO SANCHEZ; GETTY IMAGES

China Glaze in Pack Lightly chinaglaze.com

LIGHTNESS

BEAUTY/Spring/Summer Trends

of being M.A.C COSMETICS PRESENTS

SPRING/SUMMER

W

earing too much and trying too hard are passé... it’s the season of fashion freedom. M.A.C outlines key trends for the upcoming season that revolve around ‘natural’ and underscores the personality of the wearer. The focal point of the trends is lightness – in colour, tone, texture and touch as well as of the mood.

2015 TRENDS

THAT ARE ALL

ABOUT OPENING

UP THE FACE AND ENJOYING THE

FREEDOM TO BE YOURSELF.

— BY KANISHKA RAMCHANDANI Re:view: Black eyeliner and mascara are as classic as it gets. For S/S ’15 make-up is classic sans the nostalgia. The black eyeliner is back but with bolder strokes and aerodynamic wings. With the lashes go minimal or over-the-top, there’s no middle ground. Such striking lines are juxtaposed with super nude skin and no eye-shadow.

Products: Studio sculpt superblack lash, Haute & naughty too black lash, Super slick liquid eye liner and black crème liner

Enlightened: It’s all about the ethereal glow. It starts with using the right tones to brighten up the undertones. The look is achieved with the use of shine textures, cream and powdered pearl, gloss and matte shades. Glossy eyelids are a must-have for this look, which channels natural skin with clear shine for an effect of innocence.

Products: Mineralize skin finish perfect topping, Lightscapade, Global glow, Mixing medium shine and gloss texture, eye gloss, cream colour base, Prep + Prime Fix

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Free Party: It’s a colour riot! A new colour palette is experimented with on a raw face – aquatic, clear-water blues, sea-foam green, coral and shell pinks, sherbet and ice-cream pastels with oodles of glitter. The idea is to mix and not match. These colours are strewn across the eyes in an unorthodox fashion. The foundation is kept minimal to let the colours be in the limelight.

Products: Blue Forecast and Super Fresh from Trend Forecast Spring/Summer ’15 Eyes, Gold Pigment, Pro Longwear Paint Pot in Perry, Casual Colour in Secret Admirer, 3D Silver Glitter, Technakohl in Smooth Blue.

No Makeup: The unmadeup look plays up on all the details to create a ‘real’ look. It involves a hydrated look, minimal powder, translucently groomed eyebrows, no mascara, sheer eyes and lip conditioners.

In terms of tone, the look is warm and clean but not grungy.

Products: Must have Melon and Go Guava from Trend Forecast Spring/ Summer ’15 Lip and Cheek, Sculpt Studio Defining Bronzer in Golden Rinse and Delicates, Matchmaster Concealer, Prep + Prime Natural Radiance, Force of Nature eye shadow With such beautiful trends awaiting us, the Spring/ Summer ’15 is sure to be a stylish season for all fashionistas.

SOURCE: MAC COSMETICS

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WOMEN’S DAY SPECIAL

AC H I

EVER

S

W

omen

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Scribe

Difference

With A

— BY MEHER CASTELINO

SATHYA SARAN Author & Editor

A

professional journalist since 1974, writer par excellence and renowned editor of Femina and ME, Sathya Saran has authored several books which are best sellers. Her first book ‘Night Train and other stories’ set the pace for the prolific writer in her to blossom. Soon it was ‘Sun Mere Bandhu Re - The Musical World of S D Burman’ followed by “Ten Years with Guru Dutt”, which have become a collector’s item.

Winner of the Young Journalist Award, the Bharat Nirman and the Mahila Shiromani Awards, Sathya, the Consulting Editor for Harper Collins, is working on her latest book on late singer Jagjit Singh.

What does beauty mean to you?

Beauty means the ability to arrest the eye, calm the mind and leave a lingering, fragrant memory of the encounter.

How would you perceive beauty for a woman of 2015?

She who in my eyes is beautiful possesses grace and is centred in herself. She smiles often and with her eyes, and allows nothing destructive to break the calm of her surroundings and life.

What are your beauty quick fixes?

Concealer for my freckles and pigmentation patches is important if I am facing the public world, up close. On most other occasions, a mind-set that ensures I smile my brightest works well. Smiles do away with the need for make-up, and both hide and prevent lines! Of course, I also need eyeliner and lipstick and plenty of moisturiser.

How does your job define the beauty and grooming choices you make?

I love clothes and dress according to my mood and the people I am meeting. So my work gives me the freedom to range in looks from saris to kurtas and anarkalis and from jeans and tees to formal westerns.

What are your cult products?

Channel No 5, Angel fragrance, and Gurlain’s Shalimar are my must-have products.

Also Dreamer by Versace, my Cartier Tank and Omega watches and I love my boots and Burberry jackets for travelling in.

Are there any no-nos for you in grooming and make-up?

It has to be ‘No’ to heavy make-up, bling, overdressing and fake branded accessories. b eauty l aun chpad | 03.15

65

WOMEN’S DAY SPECIAL

Meet The

DR JAMUNA PAI SPEAKS ABOUT THE CHALLENGES SHE FACED IN BEING A TORCHBEARER IN THE INDIAN AESTHETIC BEAUTY FIELD AND ITS CURRENT SCENARIO. — BY KANISHKA RAMCHANDANI

Pioneer How does it feel to be a pioneer in the aesthetic treatments arena in India?

My journey of these last 21 years has been beautiful, though not easy. The expedition of treading on an untrodden path of aesthetics by a doctor was tough and unheard of.

But, I feel truly blessed to be able to contribute in some way to the field of science and aesthetics, which today is at par if not ahead of the other mainstream medical practice due to immense explosion of innovation and technology.

What kind of change has consumer demand undergone since the time you introduced advanced aesthetic treatments in India?

There is a definite and positive change in the mindset of the consumers. The old saying “prevention is better than cure”, is very aptly applied to the anti-ageing skincare range of products. The newest trend is that the earlier you start, the longer you can retain the youthful appearance of the skin. There is an increased demand for customised skincare solutions. While more men are coming in for treatments, laser and anti-aging options are also getting popular.

What inspired you to author a book about anti-ageing?

DR. JAMUNA PAI Dermatologist

The idea of writing the book, ‘No one has to know’ was on my mind since almost 15 years now. I wanted to share with my clients all that I had learned in the last two decades. I wanted to guide on what they should do and more importantly what they should avoid. Also, not everyone will find their way to my clinics. But I think that reading this book will help develop confidence and good health, something I wish for every human being. In my book, I don’t use the word ‘beauty’ but ‘beautification’.

Because while I hope I can help beautify you, I believe that true beauty is inherent to you, your thoughts and your actions.

What are the key trends in skin treatments currently?

I have clients who primarily come to me for a general advice on how to have a glowing skin, have a glowing skin and for pigmentation, acne and acne scars. Since recently clients are coming in for anti-aging solutions and asking for Botox or dermal fillers. I get a lot of clients, both men and women, for laser treatments. Since the last 15 years, lasers have been playing an important role in the field of aesthetics from skin tightening to resurfacing, hair removal and acne treatment.

Which international treatments do you wish were available in India?

I think today we are at par with the international treatments. As I share the platform as faculty with leading experts in Aesthetics at World Congress, I know that almost all treatments are already here, just that people may not be aware of the same.

Which treatments are popular amongst celebrities and regular customers?

Celebrities, too, come for similar treatments as regular customers, just that they request for treatments with quick results and zero downtime.

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What aspects of aesthetic treatments should the consumer keep in mind before opting for one?

You should always check that you are in safe hands, be it a medical treatment like laser hair removal or a simple salon session or advanced treatments like Botox or dermal fillers.

Do not go by the number of ads you see, but by word of mouth. Ensure that the treating physician is qualified and experienced. Hygiene should be given prime significance in every procedure. Have a proper consultation process, including possible side effects and understand the posttreatment care thoroughly.

What plans do you have for Blush Clinics?

Blush Clinics are expanding into beauty-aware markets through the franchise route. After our franchised clinics in New Delhi and Pune, plans are now underway for Bangalore, Kolkata and Hyderabad. These clinics will be equipped with advanced laser systems and treatments will be conducted by highly skilled doctors and therapists trained by personally by me.

Suggest a skincare routine for the average Indian working woman.

No matter how busy you are, you should set aside 10 minutes for skincare. A sunscreen, moisturiser and a night repair cream have to be an integral part of the skincare regime on a daily basis.

Besides this, you need to exfoliate your skin once a week or at least in 10 days. A regular clean-up/facial once a month can help hydrate and rejuvenate your skin. Exercise whenever you can and eat a balanced diet.

How do you strike the balance between plastic looks and natural-looking aesthetic improvements?

I can strike a balance between the ‘plastic looks and naturallooking aesthetic improvements, because I strictly adhere to my mantra of ‘less is more’.

How can women stop themselves from buckling under the pressure of appearing young, flawless and skinny at all time?

To help women avoid buckling under the pressure, I quote a few lines from my book No one has to know. “There’s never a time that is too late to delay the process of ageing and make those wrinkles wait a little. You can start now, immediately, after you’ve read the last sentence of this book. But you have to always remember why you are doing it in the first place: to make yourself happy. Embrace your decade. Love yourself. Because even when you use the most sophisticated anti-ageing treatments that exist, without self-acceptance and self-love they are of no use. This book may have been packed with tips about age-defying techniques but this last part, is the best advice I can ever give you.”

According to you, what are the qualities of a woman of substance?

A woman is naturally endowed with qualities of nurturing, caring, multi-tasking and she is a giver by nature. Her qualities are often over-looked and are taken for granted. A woman of substance is one who can command respect, have a positive influence on people and not only be cared and loved by her family and friends only, but from all whose lives she touches.

b eauty l aun chpad | 03.15

67

WOMEN’S DAY SPECIAL

Joie

De

Vivre — BY KANISHKA RAMCHANDANI

How did your association with L’Oréal Paris come into being?

It was a very natural association. L’Oréal Paris approached me with this concept of launching a skincare line, which addressed the needs of each decade and I loved the idea of representing the 40’s. It’s proving to be the richest decade of my life and I think Indian women need to understand the changing needs of our skin from decade to decade. Indian women have great skin but not a lot of knowledge of how to look the best for their age. I love the idea of celebrating beauty at every age.

Which is your favourite product from L’Oréal Paris’ skincare line-up?

LISA RAY Actress

I

n conversation with Lisa Ray, the new face of L’Oréal Paris and a woman with a fighting spirit.

The Skin Perfect 40+ Day Cream from the Skin Perfect range of L’Oréal Paris is definitely my favourite! It is packed with Pro Retinol A, which revitalises skin and smoothens out wrinkles. With a superior vitamin 3x technology and an SPF for sun protection, the range deeply nourishes hydrates and restores the glow to my skin. My skin now feels smoother and plumper. The moisturiser is non-greasy and lightweight, which leaves my skin with a natural glow and it feels firm too.

What inspired you to take up acting?

I can’t pinpoint any one moment or reason. My career has developed very organically. However after working with Vikram Bhatt, I was inspired to dig deeper and understand more about the process of acting and so I went to a drama school in London and never looked back.

What is the best part about working on international projects?

The people you meet, immersing yourself in a new country or culture and the organised schedules stand out. But India is my first love. Fortunately, the world has opened up. I was global before there was such a concept and I still don’t believe an actor has to define herself by nationhood.

You have always been choosy with your roles, not going for the regular Bollywood stuff. Why so?

I prefer being part of stories, which reveal something about human nature. I like stories on film, which make you think. There was a time I was offered every major mainstream Bollywood role in the 90’s but I just couldn’t give in. It was not me.

So I’ve chosen the road less travelled and I haven’t a single regret. Plus I believe in living first – life is not just about work.

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What learning did you gather from your experience of fighting cancer?

I can’t distil it down to just one line, but let’s say life is worth fighting for. Today, I have defined what is essential in my life and all else drops away or at least doesn’t take priority. It’s beautiful to have clarity and a mission.

What is it about being a woman that helped you in this fight?

I believe women are naturally more resilient and we tend to open up instead of clamming up. Cancer – or any serious disease – is an opportunity to fine-tune your life, to have a catharsis and let go of old emotions and beliefs. Women seem to be more open to these actions, but that’s a generalisation.

Tell us about the work that you are doing currently?

Fire Away: Your fitness mantra is

When I don’t feel like it, is when I need it the most

You unwind with

Yoga, candles, romantic tub bath

Your quick get-glamorous make-up tip is Loads of mascara and smudged black liner

Your skincare essential is L’Oréal Skin Perfect day cream

Your fashion statement is

Leather pants and Jimmy Choo heels

You love eating

Everything! No limits

I’m beginning work on a few film projects this year, writing a regular column for DNA, giving a lot of talks on my cancer journey, settling into two new homes (one in Mumbai and one in Hong Kong), modelling, endorsing products, which confirm to my core values, travelling and learning. Yoga, wellness and eating well are important aspects of my life that I put into practise. Every day I practise gratitude and also check in with myself to make sure I haven’t gone off track. I actually hope to be able to have a vacation with my husband shortly as we’ve both been travelling so much we haven’t seen each other in two months. Making time for family and friends is a priority.

Apart from acting, you are passionate about travelling and writing. Tell us more about it.

I have always loved writing since I was a child and I’m putting the finishing touches on my book as well as writing a regular column. Travel is in my blood. I am the brand ambassador for Insight Vacations, which is an exclusive, boutique travel company. I promote travel to India internationally. I also travel extensively and try to share my adventures via Instagram. I am currently exploring my new home, Hong Kong. I will be dividing my time between Mumbai and Hong Kong. b eauty l aun chpad | 03.15

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WOMEN’S DAY SPECIAL

Being

AN ACTOR TO RECKON WITH, SHE’S STYLISH, BEAUTIFUL AND DOESN’T CARE FOR SIZE ZERO FIGURE. MEET HUMA QUREISHI, THE PERFECT ICON FOR THE MODERN INDIAN WOMAN AND THE BRAND AMBASSADOR OF ORIFLAME. — BY KANISHKA RAMCHANDANI

Beautiful How did this association with Oriflame come about?

My association with Oriflame is now about a year old. I really believe in their motto – your dream, our inspiration. The brand is not just about helping you look better, it is also about helping you realise your dream. It also works a lot with women in terms of making them self-reliant.

How did you take to the idea of The One?

Well, the idea of The One is that you are ‘the one’. Every woman is beautiful in her own unique way – and that beauty must be cherished, it must be embraced and must be appreciated. It completely fits with my tagline in life.

What does beauty mean to you?

My idea of beauty is built around confidence. If you are stunning or have a hot body but are not confident, your lack of confidence will always show. You are as beautiful as you are confident.

In which of your movies can you say that your look was ‘the one’?

HUMA QUREISHI Actress

A

ctor Huma Qureishi walks in and immediately commands attention. What is it that makes her a shutterbug magnet? Her sartorial choices, her beauty, her eye-popping lip shades or her charisma? It’s all these and much more. Kanishka Ramchandani got in conversation with Huma at the launch of The One matte lipstick by Oriflame in Mumbai.

Homemade skincare recipe...

Besan and dahi is the best combination to use on your skin.

One product that can make or break your look...

Mascara, I look terrible without it.

Your favourite product from Oriflame...

Oriflame’s range of bright lipsticks is my all-time favourite.

Your go-to get-glamorous tip...

A pop of colour on the lips always work, be it a nice tangerine or the ever popular red.

I think that movie is yet to come. I have not done a film that is solely about my looks, my films have been so far about the characters that I am portraying.

How do you handle the stress of looking good all the time?

Well, I don’t look good all the time (laughs), it’s not humanly possible. But I guess if you get the basics right to begin with, it helps. Try to get straight eight hours of sleep, keep yourself hydrated, have mini meals and keep your life balanced amidst all the chaos.

Your character of Jhimly in the film Badlapur has a small role but you made it work beautifully. How did you make this character click?

On the surface one could say that because Jhimly is very bold her character works. But I feel it’s her vulnerability that makes her what she is. In spite of the fact that she is a sex worker, she is extremely vulnerable. When caught between the cross fires of two men, it is the women who suffer the most, and that’s what happens in Badlapur. And I was playing the character of a sex worker and there is no love lost for her. But at the end, she is the one who emerges as a strong character. And the credit for that goes to Sriram (Sriram Raghvan, director, Badlapur), he created a beautiful character and I just had to portray it rightly on the screen.

What makes a woman strong?

There is a certain inherent self-assuredness that we have, which makes us strong. Over the years, it tends to get slapped around a bit. But if you get back to the sense of who you really are, it becomes your biggest strength. You don’t have to try and become somebody else. You just need to be ‘you’ and do what makes you happy.

How do you tackle the hype about being size zero?

I think it is a conspiracy – only women like the idea of being stick thin, men like curvy women. I have never had a guy tell me that he doesn’t like curves in a woman.

Glowing

Glamour

LAUREN BARNETTE Cover Girl

L

auren Barnette wowed the American audience with her stunning presence on the ramp at various beauty pageants. In an exclusive interview with Ritoo Jhha, Lauren talks about her favourites from the world of beauty.

Lauren Barnette hails from Wise, Virginia, USA. She participated in the Miss Teen USA pageant after winning the Miss Virginia Teen USA title 2002. She won the Miss Virginia USA pageant 2007 and went on to compete for the Miss USA title, where she ended up in the top ten contestants. After mesmerising the audiences with her appearances at beauty pageants, Lauren turned to television.

As she dons the cover of our Women’s Day Special issue, she shares her beauty secrets with us.

What does it mean to be a woman in 2015?

Year 2015 is about celebrating our strengths, empowering one another to be better and continuing to break through that glass ceiling. Fingers crossed for a female US President in 2016!

What are your all time favourite styles?

I love a smoky eyes and nude lip combo. It screams sexy, edgy and strong.

Given the rigours of your profession what is the secret of your beautiful glowing skin?

I’m a firm believer in a good skincare regimen, wearing SPF everyday and my esthetician- Shani Darden. Her products/expertise have completely transformed my skin. My favorite- her Retinol Reform, it’s my go-to every night!

What are your must-carry beauty products?

Aquaphor lip balm, L’Occitane hand cream (Néroli and Orchidée scent) and Sherri Jessee’s Organized Beauty Compact.

What does beauty mean to you?

Beauty is all about embracing your perfect imperfections!

b eauty l aun chpad | 03.15

71

WOMEN’S DAY SPECIAL

Get,

WOMEN HAVE LEFT THEIR MARK IN ALL ARENAS, FROM FASHION TO THE LITERARY WORLD. MEHER CASTELINO TALKS TO FOUR WOMEN ACHIEVERS FROM DIFFERENT VERTICALS AND GETS THEM TO SHARE THEIR CONCEPT OF BEAUTY. — BY MEHER CASTELINO

Set,

Achieve What does beauty mean to you?

Beauty is a reflection of the purity of individual’s body and soul, which never goes unnoticed.

How would you perceive beauty for a woman of 2015?

Women of 2015 are beautiful in their sense of awareness, confidence, independence, style, morality and fashion.

What are your beauty quick fixes?

Comfortable clothing, which enhances your persona and good accessories are what I believe in.

How does your job define the beauty and grooming choices you make?

VAISHALI SHADANGULE Designer

F

rom a small town in Madhya Pradesh, Vaishali Shadangule’s fame skyrocketed into the fashion world with her first collection in 2011 at Lakmé Fashion Week. An alumnus of the Pearl Academy of Fashion, New Delhi, and a science graduate, she followed her dream to be a fashion designer by launching her label ‘Vaishali S’. A specialist in Indo-western, fusion and ethnic wear, Vaishali’s experiments with hand-woven textiles have made her a name to reckon with. With two stores in Mumbai and a flagship store in New Delhi, her collections featuring mekhla chadar from Assam and khadi are coveted by celebrities.

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For me the idea of beauty keeps changing. It depends more on the feel of the moment, so one has to keep reinventing it in the right perspective. I feel whenever one needs to make any professional choices, it depends on two factors –what you like and what suits you. The best situation is when both the factors point at one choice.

What are your cult products?

Drapes and sarees

Are there any no-nos for you in grooming and make-up?

To wear something that makes your uncomfortable and limits your control over your body.

Timeless

Elegance

Personied!

— BY MEHER CASTELINO

What does beauty mean to you?

Although a cliché, I believe in Plato’s “beauty lies in the eyes of the beholder” maxim.

Beauty is the embodiment of discipline, self-reliance, independence and confidence in a person.

How would you perceive beauty for a woman of 2015?

The woman of 2015 is someone who is confident, health-conscious and independent with aspirations. She works toward making her dreams a reality. It is how she balances all these while ensuring she is taken care of that I perceive to be the beauty of today’s woman.

What are your beauty quick fixes?

For me, drinking a lot of water is very important. My quick fixes are a good lipstick, oil-free moisturiser, a kohl pencil and a compact. I think it is important to maintain the regime of cleansing and toning daily.

How does your job define the beauty and grooming choices you make?

At work I am hands-on therefore I am not fussy and I prefer to keep it simple. I think being clean, healthy and subtle while keeping myself hydrated is my everyday beauty go-to. When I am meeting people on a daily basis, I ensure that I am well-dressed with a minimal make-up look.

What are your cult products?

SUNITA SHANKAR Designer

A

graduate of the National Institute of Fashion Technology, Delhi in 1990; Sunita Shankar’s label was launched in 1996 and in the same year she was invited by Japan Foundation to present her range of textiles with other Asian designers. Her collections have been viewed in Hong Kong, Singapore and Bangkok. Sunita’s work with weavers and crafts persons in villages has been applauded. Her collections are known for their simple timeless elegance.

My cult products are a Neutrogena Oil-Free Moisturizer, pure almond oil (once a week), M.A.C lipstick and compact, Maybelline kajal and matt eyeliner from L’Oreal.

Are there any no-nos for you in grooming and makeup?

I don’t like anything that is overdone. It is important to keep it basic and simple. b eauty l aun chpad | 03.15

73

WOMEN’S DAY SPECIAL

Young

& at the

Pinnacle — BY MEHER CASTELINO

What does beauty mean to you?

Beauty lies in the eyes of the beholder and for me beauty is both intrinsic and extrinsic. Physically good skin, well-proportioned body and healthy hair along with a charming personality, compassionate soul and confidence comprise my definition of beauty.

How would you perceive beauty for a woman of 2015?

The woman of 2015 is a multitasker and she has too many things on her plate and when she manages all of it graciously and efficiently and looks groomed and confident, that is beautiful.

What are your beauty quick fixes?

My beauty quick fixes are tinted moisturisers or BB creams, which instantly brighten the complexion and Benefit lip stains - with these two products and a neat blow dry, I can face the world.

How does your job define the beauty and grooming choices you make?

SHRUTI SANCHETI Designer

What are your cult products?

ver since Shruti Sancheti from Nagpur started her label ‘Pinnacle’ in 2009, she has been a lover of Indian textiles and promoted it at all shows and exhibitions. After her fashion studies from the J D Institute of Fashion Technology, a PG diploma in Business Management from Bhartiya Vidhya Bhavan and MBA in marketing from IGNOU; her brand has made waves in the fashion business. Working with the weavers of Vidharbha and the Indrayani project with the Maharashtra State Handloom Board to revive weaving in the area; Shruti has added innovations to Indian textiles. Shruti’s client list includes Ritu Kumar, Shaina NC, Smriti Irani, Nitin Gadkari, Sangeeta Jindal as well as Prachi Desai and Zareen Khan.

I am not really into trends and theatrical make-up or extra zealous skincare but I believe in being well-groomed. I wear what suits me or what I feel comfortable in.

I love skincare products and never compromise on them - Lancôme, Forest Essentials and La Mer are my favourites. As I have naturally frizzy hair Moroccan oil is a boon for it. I also love fragrant body oils and shower gels.

Are there any no-nos for you in grooming and make-up?

I feel ‘less is more’ is important in make-up because too much makes one look old.

Complicated skincare does not let the skin breathe. My mantra is KISS - keep it simple stupid!

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E

IMAGE: THAI SPA

BUSINESS

BUSINESS /Conversations

SOULFLOWER

Making Sense

Big Data of

A BRAND BUILT BY THE HUSBAND AND WIFE DUO - NATASHA TULI AND AMIT SARDA, SOULFLOWER IS DESIGNED AS AN AROMATHERAPY AND BODY CARE BRAND THAT’S MEANT FOR THE ASPIRATIONAL INDIANS. WITH A PRESENCE ACROSS 700 TOWNS IN THE COUNTRY, THE BRAND EPITOMIZES THE ‘ANYTIME ANYWHERE’, REACH AS IT IS EQUALLY AVAILABLE ACROSS BRICK AND MORTAR STORES AND ONLINE PRESENCE. THE INTERESTING USAGE OF DATA ANALYTICS TO CREATE CUSTOMIZED PRODUCTS FOCUSED ON SPECIALIZED NEEDS, HAS HELPED THE BRAND DEVELOP A HUGE EQUITY WITH THE DISCERNING CUSTOMERS. BEAUTY LAUNCHPAD CAUGHT UP WITH AMIT SARDA, MD, SOULFLOWER , TO GET A LOW DOWN ON THIS JOURNEY OF THE BRAND! — BY RITOO JHHA

The Gap in the Market

We realized that there are no 24 hour spas available in our country where you could expect to go and relax after a grueling day at work! Good houses with great decor and ambience were in abundance but what about the sensorial stimulation, a nice, welcoming fragrance, etc. The smell of freshly baked muffins and how it draws you to buy from a bakery?

Spa at Home

The relaxation at home concept is ours the ‘spa at home’, is our trademark. We talk about how spa can be created at home . Whether in a big or small house you can create a spa area in your bath- a space which is yours and gives you that ‘me’ time- a time and space where you unwind, relax and come up with some inspiration.

A Brand for the Active Indian

Soulflower is an aspirational product. Our idea is to spread beautiful aroma in every person’s life.

Today we deliver to towns as small as population of just 4000 people. These are not cheap products at Rs.400 for a soap.

We are for individuals and families who lead an active life. Aspiration does not have to be equated with monitory value.

Today’s aspiring, passionate Indians all across have one thing in common- they want to aspire, achieve and enjoy their achievement. We are delivering aspiration to people all across India.

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We do not distinguish people as per SEC A, B or C but more on the basis of their aspirations, or as per requirement of their skin .

in the way we understand and apply aromatherapy. How the various skin types are to be healed and enhanced with this science.

Focused on efficacy

Antecedents in Thailand

Soulflower products as developed by Natasha Tuli, my wife , are designed with special care so that each soap gives a special feeling and draws a unique response from the skin- of pleasure, relaxation and satisfaction. For us it’s more of a concept. We therefore have personal care and aromatherapy products. We talk of fresh products not necessarily organic. We add aroma or natural ingredients primarily for the benefit to that part of the body that it is meant for. Our focus is on freshly produced ingredients. Our jasmine soap for example has actual mogra flower petals that make your skin much softer and supple because it has it’s own natural oil. We manufacture with fresh produce. It’s not therefore only about the sensorial aspect but more about the fact that whatever ingredients we are using should help your skin body and soul.

Our Baby soap with chick peas, papaya, aloe vera, curd, etc. that is borrowed from traditional wisdom of our grannies, is one of the fast moving products.

It makes the skin soft and clean without using any harsh chemicals.

Hence our primary expertise is

The brand started in Thailand 15 years ago and we are in India for 14 years now.

Thailand was very highly evolved in spa and herbal products. Interestingly a lot of techniques have travelled from the Indian Ayurvedic traditions to Thailand.

But they have further evolved on the same. We therefore set up our factories and R & D there.

When we decided to come to India we were lucky enough to have a partner in Shoppers Stop- a very important family shopping destination.

We are today widely available through e-commerce as well and

delivering products to more than 700 towns every month.

The Soap Solution vs. Bath Bars

A Soulflower consumer is using a minimum of two soaps in the bath - one in the morning and the other in the evening.

Bathing is a daily ritual but we through our products are making it tempting and attractive. Some ardent customers use up to 5 different soaps of Soulflower.

There is a difference between soaps and bathing bars. The latter is a bundle of chemicals with a bit of aroma, essentially dehydrates your skin. Our skin is acidic in nature. To neutralise the skin, you need a soap that is slightly alkaline. The myth of a pH 7 soap does not do anything for your skin. Therefore you need a soap that is apt for your skin.

Soulflower makes 50 different kinds of soaps. Our target is that wherever we are we should be no. 1 in that category.

Addressing Skin Disorders

We are addressing skin disorders as well, one product being ‘ calm my skin’. Stress leads to people eating a lot of junk food that adds sugars to their body, their skin acts differently, skin becoming patchy etc. Through our research we have a prognosis of future disorders and almost a year in advance we develop our products. Our anti hair fall product was similarly positioned.

b eauty l aun chpad | 03.15

77

BUSINESS /Conversations

An Abstract

RETAIL 2014 ANYTIME ANYWHERE UNIVERSE People working in warm environment , touching hot vessels, gyming a lot have issues with tough skin hands, even bacterial infections that can be treated with a different type of oil.

Focus Groups

We also have many marathon runners who are our consumers. Foodies and marathon runners are both very passionate about what they do. We work on focused groups and address their problems whether foodies, gym goers or marathon runners. For example the passionate car drivers have huge issues with their elbows, we study marketeers and their problems as well. What aroma should they use when they are pitching.

We aromatise various corporate events as per energy of that space.

Plans 2015

We had set out to reach 700 plus towns in 2015 and we are there now. Next target is to reach 800 towns.

As for the number of consumers in these 750 plus small towns, we want to triple that reach. Soulflower should be their first choice for healthy products and results. The relationship with the customer has to be warm and sensitive, we have to address their needs whether offering a small talk, or through consultancy or simply a little extra. For example to reach out and deliver to certain small towns where couriers are not available, we have even used the traditional system of ‘angadias’, just because each and every customer, wherever they are in this country are very important to us.

Selecting the best product that suits one’s personal needs as well as aspirations often becomes a cumbersome task. Several retail companies face this predicament, and to combat this, Soulflower came up with a thought process that was driven by data analytics. Soulflower retails aroma oils and fragrances through shop-in-shops, standalone stores and online medium. After researching and analysing the sample base of their loyal customers along with the demographic details and purchasing behaviourial trends, they arrived at a conclusion that there is a positive co-relation between the shopping habits and personality traits associated to specific zodiac signs. They monitored their purchase data across all the 12 zodiac signs and found astounding results. Customers tend to exhibit behavioral trends that mirror their respective zodiac signs congruently. This was done in collaboration with Shoppers Stop. The findings indicated that Sagittarians are more inclined towards heavy ticket purchasing. This corresponded with their star sign characteristics, that is, adventurous, energetic, and optimistic and love for shopping.

Acting along the same lines, the high spending and frequent home furnishing habit of Librans were found to be congruent with their inherent zodiac characteristic to appreciate beauty in all things around them. Contemplating over this idea of providing customised solutions to the customers at the individual level derived from zodiac traits, Soulflower refined their ingredients and came up with a customised line of zodiac-based pure essential oil aromatherapy blends. Another instance of using customer data for enhancing the product portfolio was the analysis of purchases done during the Diwali season. And the kesar sandalwood oil with a blend of pure saffron, ghee and sandalwood was the result of the same. The need of providing a groom and care solution for men who prefer to grow and condition their beard and moustache was also an outcome of data analytics. After finding and testing the key ingredients required to nourish, condition and moisturise facial hair, Soulflower came up with i h its i aromatherapy h beard and moustache t tache roll-on. Convenience and ease of carrying y ying it made it one of their bestseller products. c They also have a PMS cts. relief roll-on product. d duct.

Hence, what started off with a hypothesis, h hesis, grounded firmly on thought process and data insights, ended up taking the shape a of new products. ape

Credit: A PWC C RAI Report

FACT FILE:

Year Soulflower was established – 2001 The number of doors it is retailed from – 200 USP – Aroma for every mood.

Fastest moving products (Top 3) - Soulflower Light Me Up Soap, Soulflower Coldpressed Argan Pure Natural Carrier Oil and Soulflower Tea Tree Essential Oil Key solutions addressed – Hair growth, healthy scalp & skin, Hair thickening & shine, Acne control and Skin elasticity Target for 2015 – To cover 1000 towns every month via Omni channel

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ACADEMICS

The

Young Guns

2015 Pearl Noida Pearl Academy Noida’s programme - Fashion Media Makeup has been delivering well rounded professionals to the business of beauty - be it in the former of makeup artists or entrepreneurs.

Here we present some creativity from the latest batch of graduates.

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Ya deep

From Pearl Noida. b eauty l aun chpad | 03.15

79

BUSINESS /Entrepreneurs

women in

BUSINESS TWO WOMEN, TWO DISTINCT PERSONALITIES, TWO NEW BEAUTY BRANDS – THE INDIAN MARKET GETS TWO LINES OF SPECIALISED WELLNESS PRODUCTS THANKS TO THE ENTREPRENEURIAL STREAK OF DR SEEMA ANAND, FOUNDER OF LOOK BEYOND, AND RUPAL TYAGI, FOUNDER OF WIKKA. KANISHKA RAMCHANDANI SEEKS THEM OUT FOR THE WOMEN’S DAY SPECIAL ISSUE OF BEAUTY LAUNCHPAD.

In conversation with Dr Seema Anand, Founder, Look Beyond: What inspired you to start a range of wellness products?

My philosophy has always been to ‘look beyond’ pre-set boundaries. Hence, when I thought of starting a company, Look Beyond was the only name that came to my mind. My company believes in and promotes the concept of looking beyond.

Being highly allergic to many chemical based products in the market, I started making products for my skin, hair and home. That’s when I felt the need for chemical- and preservative-free products and started the Elixir Shop with its range of products for home, health and beauty.

What is your retail/marketing plan?

Since the margins demanded by retail stores were way too high and got reflected on the MRP, we decided not to sell Look Beyond products through stores.

So, we set up an e-commerce site - www.lookbeyondindia.com – to sell the products, which are also available on www.amazon.in . For the immediate future, we plan to stay with the online retail model. Our products have spread across India just through PR activity as well as word of mouth advertising.

We will be making all the ranges available for professional use. In fact we have already designed a complete spa range.

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Why the stress on ‘natural’ products?

As a healer, I see many people getting affected by diseases, that too at a young age. One of the causes for this is excessive use of chemicals and artificial additives in our lives. Since there is no better healer than nature, I decided to go back to nature for a cleaner, greener, healthier lifestyle.

Where do you source the ingredients from?

Considering we are extremely particular about our products being chemical- and preservative-free, we have to be very careful about where we source our raw material from. Most of our suppliers are authenticated and all our oils come with a certificate of authenticity. We are also trying to source organic oils.

How are the formulations for the products developed?

Every formulation used is made by me and is based on intense research and study of the oils, herbs, plants and their properties. Once a formulation is made it is tested for its efficacy, and if there is any doubt it goes back to the drawing board, where a new formulation is worked on.

Tell us more about your products.

In the wellness segment, we have serums such as Anceta (for varicose veins),

Meditrina (arthritic pain relief), Morpheus (insomnia, depression and stress) and Achilles (cracked heels and foot pain relief). I also do custom blends for rosacea, psoraisis, bone repair, foot spur and nasal polyps. In May 2015, we would be launching serums for thyroid, blood pressure and diabetes. Products like wood polish oil, tile cleaner and dish grease remover will be launched in the home segment. We are trying to carve a niche for ourselves in the market by allowing our products to speak for themselves.

Tried & tested

Aphrodite Bath Gel: The bath gel has a liquid-y texture, which makes it easy to apply with fingers but not so with a loofah. The product has a pleasant smell. It is a nonfoaming formula that leaves behind clean, soft and moisturised skin. Its whitening benefits can be seen after daily usage.

Dione Toner: The best part of the toner is that it is non-drying.

Unlike chemical-based toners, this one doesn’t leave your skin feeling stretched. The smell is a bit strong but not overpowering. The toner works wonders as it soothes the skin and tightens open pores.

In conversation with Rupal Tyagi, Founder, Wikka What inspired you to launch Wikka? Why the name Wikka?

I got married into the Tyagi family of Nehtaur, Uttar Pradesh, who own large mango and aromatic herbs plantations there. One of the many visits made to these plantations inspired me to research about essential oils and eventually study aromatherapy. After completing my studies from London, I started my aromatherapy practice. The results of my blends on my clients were so effective that they urged me to launch my own range of products.

Wikka literally translates to pure magic. Sensing the need for products that are not chemically altered or infused with harmful additives, we have crafted a whole line of Wikka Potions.

Explain the promotional line – crafted at the foot of the Himalayas

Himalayas symbolise a sense of purity and serenity. Our products are also close to nature. Quite a few essential oils that we use are being produced and distilled in the foothills. Our factory, which is located in Himachal Pradesh, assures freshness and purity of our products.

What is your retail/marketing plan?

Wikka products are available online through our e-commerce website www. wikka.in. You can view all our products and order from anywhere in the world and we will have it delivered at your doorstep, with a variety of payment option including cash on delivery.

We will be launching our first flagship store on MG Road, Ghitorni, New Delhi in March 2015. We intend to expand our offline presence to 15 metros and Tier I cities all across India in a year’s time. We

will soon be coming out with our range for professional and institutional users

Why the stress on ‘natural’ products?

We already encounter a lot of pollution, synthetic chemicals and chemical laden food products in our day to day lives.

Our body for once needs to detoxify, rejuvenate and replenish whatever is lost in dealing with these toxins. Nature is full of answers and natural products aid the body in bouncing back to life. There is a lot of research happening on natural life sciences. Our products will incorporate the latest developments that are directly based and derived from nature.

Where do you source the ingredients from?

All essential oils are sourced directly from our plantations or associated plantations to maintain the purity of the oils. We also import a few oils directly from the source of origin.

The beauty of our era is that we have vast traditional knowledge to bank upon and the latest technology to refine it. The amalgamation of both brings out the best in a product. Our formulations are based on the age-old knowledge of aromatherapy and the latest technologies to harness the best in nature.

How do you manage competition?

Our range of aromatherapy based products has a backing of qualification and vast experience. It has been conceptualised and created by a well qualified aromatherapist who has been blending and healing people with aromatherapy for several years. By providing original formulations and authentic blends made of pure essential oils sourced directly from our plantations,

we are trying to maintain an edge over competition.

Which are your star products?

Each product has been personally formulated by me, wherein each ingredient is hand-picked. Though each product has a unique benefit, our Beauty Potion, Hair Nourishing Potion, Hand Nourish and Avocado Face & Body Butter and our anti-ageing range of products have been quite popular.

Any advice for beauty professionals?

The secret to success in the wellness and beauty industry is to be authentic, full of passion and honest to your consumers. Today’s consumer is very intelligent, well-read, well-travelled and conscious. Our aim should be to deliver the best. To achieve this we should bring to the consumer our best of skills and knowledge.

Tried & tested:

Wikka Basil Walnut Exfoliating Scrub: It is a mild scrub that helps clear the skin of impurities. The aroma of the product is pronounced and has a calming effect. A benzeneand paraben-free potion, the scrub is gentle on the skin and leaves you feeling fresh.

Wikka Avocado Hand Nourish: The hand cream has a rich texture and enticing fragrance of lavender, avocado and patchouli oils. When applied it sits a little heavily on the hands and needs to be blended thoroughly. Once it is settled it gives your hands a soft smooth feel. A must-have for winters! b eauty l aun chpad | 03.15

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BUSINESS /Salon of the month

Dryers appear to float in midair.

The wash area’s wall is painted in McIvor’s signature color: pomegranate red.

Sense and

SENSUALITY PATRICK MCIVOR’S NEWEST SALON PROMISES A TITILLATING EXPERIENCE.

P

atrick McIvor caught our attention last October when he let slip he was opening a salon that would offer an experience “better than sex.” Less than five months later, here we are at 101 E. Center Salon in Nazareth, Pennsylvania, and he’s true to his word. “I got the idea while watching a TED Talk,” the Artistic & TecnhiCulture Director for Goldwell and KMS California says. “They said that the best experiences involve all five senses, just like sex does. I wanted an experience for each of your senses that you wouldn’t have at other salons.” His sensorial new salon does just that, all while creating beautiful, sexy hair.

SIGHT

Upon slipping into the salon, the guest is treated to a visual delight: Bio Ionic dryers seemingly float in midair thanks not only to Freestyle Systems’ suspension system, but also the fact that the dryers are black whereas the walls, ceiling, even the dryer cords are white. Another visual difference? “We make the guest the center of the consultation,” McIvor says. Two flat screen TVs are synched with customized iPads that allow the team to take photos of

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guests and show them how their cut and color will look. “Usually the guest looks at a picture of someone else and has to imagine what she’ll look like. At our studio, she’s looking at a picture of herself,” McIvor beams. What’s more, clients can video styling sessions—on their own hair, with their own devices.

SOUND

Ah, the sound of silence. The studio is a cell-phone-free zone, allowing for a more intimate and engaged experience. “The better restaurants control cell phone use,” says McIvor. “So why not the better salons?” Also, specially designed playlists add drama and excitement for guests and stylists alike. “There should be a journey in music,” he says.

SMELL

Low- and no-ammonia Goldwell haircolors ensure that odors are kept to a minimum, and McIvor is even growing seasonal herbs that clients can take home with them! “So a client can say ‘We’re having rosemary potatoes tonight because I grabbed some rosemary when I was at the studio today,’” McIvor says.

Details, Details Square feet: 1,187, plus a creative space Stations: 4 Products: Goldwell, KMS California Perks: Stylists record weekly product howtos so clients know exactly how to use them

101 E. CENTER SALON 101 E. Center Street Nazareth, Pennsylvania 18064 facebook.com/101ECenterSalon TOUCH

Stylists tantalize guests with a shampoo and seasonal warm conditioning treatment.

“For this, we warm Goldwell and KMS California shampoos and conditioners before drizzling on our guest’s heads,” he explains. Clients are also able to luxuriate in an extended scalp massage as an upgrade.

TASTE

Aside from the herb garden, guests can sip on the salon’s signature drink of sparkling water with a twist of lime and splash of pomegranate juice. This is deliberate, and not only because pomegranate red is McIvor’s hallmark color: “Pomegranates are very high in antioxidants—and what’s great for haircolor?” laughs McIvor.

The stimulating experience isn’t limited just to clients—later this year stylists can choose from half- to three-day educational workshops, including (you guessed it) “Designing Your Experience To Be As Good As Sex.” Let’s get it on!