BLI May 2014 by vikas upadhyay

May 2014 ` 100

MALE

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MEN’S SALON BEAUTY SURVEY THE BIGGEST TRENDS IN MEN’S

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intel reveals that beauty and personal care launches* specifically targeted at men have increased globally by 70% over the past few years. In India the men’s category saw some traction in 2012 with the number of launches suddenly taking off. The offer increased both in depth and penetration as mass market saw a major Aggression by the likes of Emami’s Fair & Handsome cream at one end culminating in 2013 Nivea Men expanding its offer with a skincare range. Getting it in the face is Garnier with Men’s Powerlite range, APDO (anti perspirants & Deodorants) amongst others constantly pushing the market since 2009 with big Bollywood stars endorsing the brand, huge CSR campaigns linked to lighting up villages under the Garnier PowerLight programme . In a country where we are getting younger rather than older as in the West, brands remain behind the opportunity still. More and more men are looking for experientials in salons and spas. Regular hair colouring in salons, waxing(including waxing of chests are being increasingly reported) pedicure, manicure, facials are becoming the order of the day in a value conscious market. The power is indeed in the hands of the professional in salons, spas or retail counter to make out with his ever eager customer. Yet the true luxury experience for men still remains elusive and surely lies a market for the likes of Tom Ford Men to edge into the market. Indian men remain shy of typically feminine environments for cosmetic purchase but they do indulge in comfortable unisex environments in salons. Whilst androgynous is coming up as a new area, we imagine that the next 5 years the picture is likely to evolve dramatically for both product differentiation and services catering to the sexes. This issue brings teasers of whats happening in different areas of the men’s grooming business!!! We will eagerly await all feedback.

Ritoo Jhha

Editor in Chief

Editor In Chief & Publisher Ritoo Jhha EDITORIAL Assistant Editors Jhumur Nandi, Vandana Thakur, Isha Gakhar Senior Features Writer Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar General Manager (West India) Gajender Singh Rawat Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Executive Vikas Upadhyay Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Assistant Manager - Circulation & Subscription Sarvesh Singh Executive - Circulation & Subscription Bharat Khedekar Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

redefining beauty since 1992 NEW DELHI

GURGAON

NOIDA

CHANDIGARH

www.affinitysalon-india.com FOR YOUR NEAREST SALON CALL 011-2685 2662, 2686 2662

VER O EC

HAIR

Preview 24 Latest in hair care Solutions 26 Smoothen your hair with L’Oréal

Professionnel Liss Unlimited, Know about treatments from Matrix Biolage Advanced Fibrestrong Fibrestrong

Trend Spotting 38, Colour your hair with L'Oréal Hairchalk, A look

Credits: C

S Stylist: Paul Pereira NAHA Finalist Photography: Richard Sibbald P Category: Men Hairstylist of the Year C Salon name: Solo Base S

REGULARS

News Now 14 Recent updates from the world of beauty Retail Round-up 20 Latest salon, store, spa and gym openings Academics 94 Event Preview 104 Event Review 102 Design 98

An insight on Wella Education Centre and Pearl Academy of Fashion students' poject work Know what is going to happen at PBA and Beauty & Spa Expo A look at highly appreciated Cosmoprof Bologna 2014 Vikki Thakkar, Owner of Vikipedia cuts some crucial design points, Interior details about HOB Salons and Academy

Events Calendar 106 Beauty events happening across the globe

Face Value 84

SPECIAL

Leading achiever's across the vertical

at the hottest men at Oscar's this year

Conversations 34 Know about the hair trend created by Beatles

Step-by-Step 40

Pammy Kaul creates two sleek and stylish lookshoot

Portfolio 46 NAHA 2014 ﬁnalist Paul Pereira's entries in Men Hairstylist of the Year category

Look book 42 Clint Fernandes creates ﬁve looks at Lakme Fashion week

Runway Report 30

Know how the top styles at Mercedes Benz fashion Week are created

Solutions 52 Male pattern balding

BEAUTY & GROOMING Preview 56 New oﬀering in skin and make-up Grooming 58 Best-sellers and ingredient trends catching up in men's products, Men's product available in the market and grooming tools oﬀered by various brands

Men 62 Men of the hour Nail Preview 66 Latest hues out now Grooming-Skincae 68 Growth of cosmetic procedures in men Fragrances 72 Smell beautiful with these best-sellers

Trend Spotting 76 Soak-oﬀ gels is the latest fad

FASHION & LIFESTYLE

Conversation 78 Raghavendra Rathore on men's fashion Lifestyle 82 Istayak Ansari on gymming Shopping Guide

Survey 90 Coversations 92

Accessorise your wardrobe with trendsetting jewels and style pieces

BUSINESS Men salon services survey Insight on Fabindia personal care products

readers' LETTERS

BRIDAL/Real Time Bride

BRIDAL Allure

The April issue cover is one of the best covers of Beauty Launchpad till now. Completely loved the look and feel of the cover, very ethereal. The content was very informative and the designing has improved immensely. It's getting better day by day and its amongst one of my favourite magazines.

— Sheetal Gupta, Ahmedabad

RECREATING ELEGANCE AND OPULENT DEMEANOUR, DEEPIKA SADANAH, MAKE-UP DIRECTOR AT LOOKS SALON, NOIDA GAVE THE BRIDE MOST STUNNING MOMENTS WITH HER PICTURE-PERFECT LOOKS, WHICH WERE AN AMALGAMATON OF TRADITION MEETS VOGUE IN THE MOST DESIRABLE WAY POSSIBLE.

I really like the section on Real Time brides. The section is beautifully designed and its interesting to see how a regular girl turns into princess on her d-day. Also we get to know about the trending hairstyle and make-up to opt for at any wedding.

BRIDE: ANGEL MEHRA The wedding was planned and executed in an almost dream like manner with meticulous detailing right after the ﬁnalisation happened. For the wedding- all planning, back presents, invites, venues, hotel stays etc was all taken care by Vandy Mehra and Mannoj Mehrra, parents of the bride. The décor of the entire wedding was entrusted to Quintessential Weddings – Liza Varma and the event saw attendance from who’s who of the city.

— Jennifer Dutta, Goa

b e au ty l au n c hpad | 0 4 .14

FASHION/ FASHION/Ramp N/Ramp Walk

ION WEEK LAKMÉ FASH sort 2014 Summer/Re MAKEUP AND HAIR AT THE LAKMÉ FASHION WEEK SUMMER/RESORT 2014 SEASON WAS A MIX OF STYLISH CREATIONS FOR THE TRESSES AND SOME DRAMATIC MAKEUP TO GIVE RELIEF FROM THE SWELTERING MONTHS AHEAD WITH DRAMA AND GLITTER BEING THE

March 2014 ` 100

BUZZ WORD. DESIGNERS MATCHED THEIR COLLECTIONS WITH THE LOOKS THAT HAD NUDE LIPS WHICH WERE FAVOURED BUT BALANCED WITH HEAVY SMOKY EYES AND SLICKED BACK HAIR TO KEEP THE CROWNING GLORY IN SHAPE EVEN WHEN THE MERCURY RISES THROUGH THE MONTHS. — BY MEHER CASTELINO

NARENDRA KUMAR

Stylishly dishevelled hair is balanced with smudged deep pink eye shadow on upper and lower lids, keeping the lips bare, with a hint of gloss

THE

E GAMGE RS

I follow Beauty Launchpad India regularly. The fact that it's a beauty and hair magazine but still carries fashion content which I found quite interesting. The fashion features on Lakmé Fashion Week and Blender’s Pride Indore fashion as well as the accessories section keeps me upto date with the trending looks.

— Shreya Sharma, Delhi

CHANget Beauty Bud a ys takeawa

RAJESH PRATAP SINGH

Short bowl cut with smoky eyes, shimmering cheeks and pale lips created with the Lakmé Absolute Illusion collection

kess way make er mak mmer mm umm g/Su ng/S n Sprin Spri AM 15/03/14 5:50

dd 1

SALON/Design April 22014 014 ` 100

TRENDS On The Run

BRIAN WAHL

EXCLUSIVE CONSUMER CON NECT WITH BEAUTY

COVER Final_02.ind

DAYS

d 1

I am an interior designer and recently I just went came across your magazine, Beauty Launchpad at a salon. Going through the issue, I never knew that the magazine will be carrying features on interiors and design. Quite informative!

— Krish Basu, Bengaluru

SOPHISTICATION at its best

BEAUTY LAUNCHPAD BRINGS TO YOU A LUXURIOUS MEDIEVAL EUROPE INSPIRED SALON AS OWNER LISA WILLIAMS ENTAILS CONCEPT AND DETAILS ABOUT HER THIS CREATIVE SPACE.

— BY JHUMUR NANDI

Salon: Bespoke Hair Artisans, Edina, Minnesota Owner: Lisa Williams Architect: Tom Menke, Bison Construction Designer: Danielle Loven, Vivid Interior Salon Concept: British modern, European inspired luxury boutique Covered area: 3,200 square feet Total design investment: $77,000 Styling stations: 10 Treatment room: One Equipment used: Belvedere, Noir Furniture Retail lines: Kérastase, shu uemura, Intelligent Nutrients Colour line: L’Oréal Professionnel

102

bea ut y l a unc hpa d | 0 3 .14

parkling, spotless, sophisticated are the words that come to mind while having a glance at Bespoke Hair Artisans Salon at Edina, Minnesota. Owner Lisa Williams has been inspired by the English tradition of “bespoke” tailoring, which was named after a group of London tailors who created custom designs for each client. This same concept she looked forward to foster for hairdressers at her salon. The wide spaced salon is set in a glamorous neighbourhood shopping district; and caters to the country-club set of Edina, Minnesota. The open and spacious salon has used unique furniture elements in the reception and retail areas that creates a dramatic eﬀect and also gives a warm feel to the place. The reception of the salon has been kept open

Now you can keep p your hair looking n great during the summers. Berina Hair Cool Spa Treatment Nourishing contains an innovative rish hing Cream Bath with honey and fruit extracts xtracts contain mix of cooling agents that shields your hair from summer heat. Honey nourishes your hair while the fruit extract provides nutrition and vitamins, making your hair supple, glossy, and soft without weighing it down. The product does a great job of retaining moisture and repairing hair damage, lending it great shine, smoothness and health.

COSMETICS

Customer Care: +91-1143306825, E-mail: info@berinacosmetics.com www.berinacosmetics.com

oxygenmedia09@gmail.com

PROFESSIONALS

Global *

news now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

L’Oréal Paris takes a step forward to ﬁght melanoma and encourage sun protection

lobal beauty brand L’Oréal Paris and the Melanoma Research Alliance (MRA), the leading private funder of melanoma research, launched ‘It’s THAT Worth It™’ campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting cutting-edge melanoma research for a cure. As a part of the three-year

partnership, L’Oréal Paris is donating $750,000 to MRA to help ﬁnd a cure through the funding of the new L’Oréal Paris-MRA Team Science Award, led by internationally renowned cancer researcher Meenhard Herlyn, D.V.M., D.Sc., The Wistar Institute, Philadelphia, Pa. The donation will fund research exploring the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression. Celebrity broadcast and print PSAs are the ﬁrst phase in a series of initiatives designed to rally the public to combat melanoma, the deadliest form of skin cancer and one of the most common cancers in women under 401.

Shiseido opens research facility dedicated to hair regeneration

hiseido Co., Ltd. launched Shiseido Cell-Processing and Expansion Center (SPEC) on May 1, 2014. The center, located in the Kobe Biomedical Innovation Cluster in Kobe, Japan, centralize research and development on hair regenerative medicine with an aim toward commercialization. With the goal of clinical application of regenerative medicine to treat alopecia

b ea u ty la u n ch p a d | 0 5 .14

and thinning hair, Shiseido concluded a technical collaboration agreement in July 2013 with a Canadian bio-venture company RepliCel Life Sciences Inc. (hereinafter referred to as “RepliCel”) acquiring an exclusive geographic license to use RepliCel Hair-01 (RCH-01) hair regeneration technology in the entire Asian region, including Japan, which comprises approximately 2.1 billion people.

Henkel Beauty Care launches lighter aerosol packaging

enkel and Ball Corporation collaborated to launch a new, light weight industrial aluminium aerosol can for the popular beauty care brand Fa. Ball manufactured the new, lighter extruded aluminium can using revolutionary metal technology, which utilizes recycled aluminium to create a metal alloy that exhibits increased strength and allows light weighting of the container without aﬀecting package integrity. This breakthrough technology allows Ball to lightweight its extruded aluminium aerosol packaging by as much as 10 percent, with further light weighting expected in the future. Ball is a global leader in aerosol packaging and the world’s largest producer of recyclable aluminium beverage cans and aluminium “slugs,” or metal disks that are impact extruded to produce aerosol product packaging for body sprays, sun screens, hair sprays and more. After months of collaboration, Ball’s global metal technology experts and innovation teams developed a method that will allow the company to use either post-consumer recycled aluminium or aluminium recycled from its global beverage can operations to produce its new slugs. Currently, almost all extruded aluminium aerosol packaging is made from virgin aluminium slugs.

$:$.(1 5()5(6+ (1(5*,=( 7KLFNHQ KDLU DQG UHIUHVK ERG\ DQG PLQG ZLWK QDWXUDO H[WUDFWV RI XSOLIWLQJ /HPRQ 6DJH 3HSSHUPLQW DQG 7HD 7UHH For Trade Enquiries : Farah Meezan ( Business Development Manager ) +91 85530 28053 / +91 88927 19457

BEAUTY/Preview

DFS Group unveils fragrance boutique Abu Dhabi International Airport

FS Group (DFS), the world’s leading luxury travel retailer, opened its ﬁrst luxury fragrance boutique, Fragrances by DFS, at Abu Dhabi International Airport at Terminal 3. The new boutique includes a number of new brands and fragrances which are exclusive to DFS worldwide in travel retail and to the Middle Eastern region, including brands such as Diptyque, Xerjoﬀ. The 250 square meter retail space stores highly sought out fragrances available from 65 of the world’s most legendary fragrance Maisons and

boutique artisan brands. International travellers will be able to experience the newest launches, purchase their favourite perfumes, and re-visit timeless classics. Fragrances by DFS have been designed using the ﬁnest materials, pairing cutting edge technology with personalised services for an engaging customer experience. The ﬁnest Italian marble and bespoke glass joinery has been used by prestigious luxury retail designer, Malherbe alongside 85 inch video screens to bring the space to life.

Jo Malone London enters China

he Estée Lauder Companies Inc. launched the Jo Malone London brand in Mainland China, at the Mitsukoshi store in Beijing. The brand expects to open two further doors in Shanghai and Beijing in 2014. Jo Malone London was launched in 1994 and acquired by The Estée Lauder Companies, Inc. in 1999. It is widely regarded as the epitome of understated luxury when it comes to fragrance and is one of The Estée Lauder Companies’ ultra-prestige brands. Each Jo Malone London

fragrance is created by the world’s Master Perfumers using only the finest ingredients and is designed to be worn alone or layered using Fragrance Combining to create a truly bespoke scent. Today the brand is available in 34 countries worldwide following the launch in China and continues to inspire a loyal following. Jo Malone London first launched in Asia Pacific in Japan in 2008 and is one of the fastest growing Estée Lauder Companies’ brands across the region.

Gillette and McLaren Mercedes enhances oﬃcial partnership

ale grooming brand Gillette, is enhancing its collaboration with McLaren Mercedes, one of the most prestigious and successful teams in F1 history. The two brands are extending their partnership to bring to life an innovative marketing campaign focused on Precision Engineering. The partnership covers Europe, Middle East and Africa. Gillette and McLaren,

b ea u ty la u n ch p a d | 0 5 .14

which share an ethos of innovation and precision engineering, are coming together for an exciting new marketing

Lancôme announces Lupita Nyong’o as new face for the brand

aison Lancôme has named Academy Award® winning actress Lupita Nyong’o as its new brand ambassadress. She has received an Academy Award® in the category of “Best Supporting Actress” for her moving portrayal of Patsey in Steve McQueen’s acclaimed ﬁlm 12 Years a Slave–making her the fourth Academy Award® winning Lancôme ambassadress. Nyong’o joined the team of acclaimed actresses that includes Julia Roberts, Kate Winslet, Penelope Cruz and the recently appointed young actress Lily Collins. She will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott. Xavier Vey, President of Lancôme USA added, “Lupita’s authentic inner and outer beauty, her exquisite grace, and true conﬁdence represent today’s modern woman. Having Lupita as a Lancôme ambassadress will help support our mission in the US market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.” campaign emphasising the ways the two brands push boundaries of technology. This passion for the best will be further leveraged through a pioneering sports marketing campaign that aims to reach and inspire millions of men with cutting edge communication behind TV, Digital, PR and In-store programs.

India *

Bill Watson visits India, announces plans for training academy

oni&Guy India hosted workshop with the reputed international hairdresser and stylist, Toni&Guy ‘s International Artistic Director, Bill Watson in order to update their stylists on the latest skills. Watson provided insights on Toni&Guy’s ethos of raising the bar when it comes to service and setting standards in hairstyling. The brand plans to invest heavily in the Indian market; setting up salons and training

academies across the country. Partnering with Shiv and Sonali Bhamri in North India four years ago, they now have ﬁve fully owned salons in Delhi/NCR and are rolling out 10 sub franchise salons in the next one to two months n aacross North India aalong with establishing a Training Academy in Delhi. D Watson denoted, ““Indians have an innate desire to stand out and d aare increasingly being more receptive towards m

Emami grows in light hair oil segment, launches Emami 7 Oils in One

ndian FMCG major Emami Ltd has entered the light hair oil segment with the launch of its Emami 7 Oils in One. Actress Yami Gautam has been roped in as brand ambassador for her wide popularity across urban and semi-urban demographies. Developed in collaboration with International hair expert Tony Pearce and Indian hair experts, the oil will oﬀer an expert formulation for damage repair and give superior nourishment. Priti A Sureka, Director, Emami Limited said, “Light hair oil is an animated territory clocking a consistent

12.8 per cent growth in an otherwise saturated `8,000 crore hair oil category. Young consumers are opting for the value added propositions of light hair oils with traditional hair oils facing consumer headwinds.” The pan-India rollout of the product is currently under way. It will be available in all metros, tier I and tier II cities across the country, except in the Southern market. The launch of the new Emami 7 Oils in One would be supported by a 360 degree integrated communication.

Fabindia enters into western wear market with Fabels

abindia, the Indian lifestyle retailer broke in to the contemporary Western wear market with the launch of FABELSthat includes a range of stylish garments and accessories that weld western sensibilities in design aesthetics to Indian genius in warp and weft. Made for the globally savvy young urban Indians, the collection is the brain child of Alistair Blair who has earlier been associated

b ea u ty la u n ch p a d | 0 5 .14

by globally renowned labels including Cerruti, Dior, Chloe etc. The coordinated ensembles on oﬀer include structured jackets, waistcoats, trousers, shirts, skirts, dresses as well as accessories such as scarves, jewellery, bags and shoes. On the success of Fab India as a retailer, now also taking the franchise route for expansion to Tier II, William Bissell, MD-Fab India said, “The secret is to keep re-inventing yourself”.FABELS will be retailed out of dedicated shopin-shops created to replicate the fashion shopping experience in ten Fabindia stores across Delhi, Mumbai, Bangalore and Chennai.

global trends. Keeping the same in mind, we plan to increase our investment in the region, come up with more academies and salons to serve Indian fashionistas in a more holistic manner.” Shiv Bhamri, Director, Toni&Guy salons said, “After establishing our brand across Delhi/NCR, now its time to take second step for us which is education, because that will be the foundation for us to further expand and establish sub-franchisees. You need to have right services and right people and that why we are now looking at establishing our own academy in Delhi.”

MTV enters cosmetic business with Blue Haven

TV has forayed into trendy cosmetics category for the ﬁrst time with MTV Muah. Launched in association with the Indian cosmetic brand Blue Heaven, this new range attends to the intrinsic need of every girl in the age group of 16-30 years. The entire range of MTV Muah includes an array of products like eyeliners, mascaras, kajal pencils, foundations and a variety of lip colours. With three diﬀerent kits developed to create a look – Dazzle, Punk and Pop, the products are priced between `79 and `149 and the kits are priced at a range of `1929. Saugato Bhowmik, Head – Consumer Products, Viacom18, said, “India is a burgeoning market for beauty and cosmetic products. With the launch of MTV Muah, we attempt to explore yet another category which is in a high emotional involvement zone.”

VEMB Retail enters men’s deodorant category with Rover

EMB Retail -- a wholly-owned subsidiary of VEMB Lifestyle Pvt. Ltd, has forayed into the personal care and grooming space with the launch of a new men’s deodorant brand - Rover. The company has launched six diﬀerent variants -- Cryptic, Brisk, Zeal, Greed, Fierce and Bond for men, depicting the diﬀerent moods of a man. Each deodorant will have a distinct fragrance; from woody aromatic, to sporty, to oriental spicy, aquatic warm, the brand has left no stone unturned to bring out the masculinity of a man. In order to bring the newly launched brand closer to the consumers, a pan India contest – ‘Khula Dhakkan Nikla Hero’ through various mediums like print ads, social media, POS and radio has been launched. Bhupendra Raikar, GM, Marketing commented, “Considering the category of deodorants is extremely cluttered and being a new brand on the block, there was a need to generate some buzz around the brand in the

consumers mind. After deep diving into our consumers mind, Rover Deodorant arrived at the insight that within every man there is a latent aspiration to become an actor and this is revealed whenever he looks himself at the mirror. Taking this insight forward, Rover decided to run a contest that would give anyone a shot at becoming an actor, all they have to do is open the lid of a Rover Deodorant can. Hence, the contest name of ‘Khula Dhakkan Nikla Hero’ was conceptualized.” Rover Deo variants are intended to target young consumers in the 18-25 age group, particularly the urban male go-getter. The deodorants will be sold through various channels like Modern Trade, (TESCO Star Bazaar, Health and Glow, Bharti Easy Day, Dabur New U, Food World, Auchan), General Trade (a pan India distribution network through super stockists, stockists, chemists, general stores) and on the e-commerce platform too through www.menwithin.com.

Garnier Fructis WOWS consumers

arnier Fructis reached out to college students, women from housing societies and bloggers in a unique manner by getting them to experience the new, improved Garnier Fructis Long and Strong Shampoo and Conditioner without knowing what brand they were using – through a Consumer Blind Use Test Campaign organized by the brand. The campaign was executed through

an on-ground and on-line activation in eight cities across the country including Pune, Patna, Guwahati, Ludhiana, Lucknow, Jaipur, Coimbatore and Vijayawada. In colleges, students were selected to participate in the blind use test. They shared their experiences with friends and peers and also had the opportunity to learn fun hair styles and hair care tips. Rupika Raman, General Manager, Garnier said, “We were very excited to undertake this consumer outreach activity as our aim is to educate consumers about the Garnier Fructis’new and improved Formula and also to capture real experiences and feedback of consumers. Our formula has changed and it is important for us to reach out to consumers and get them to try the product and see and feel the diﬀerence themselves.”

Green Trends partners with Bhartiya Mahila Bank to promote women entrepreneurs

reen Trends, a part of CavinKare’s salon business unit - Trends In Vogue Pvt.Ltd entered into a partnership with Bhartiya Mahila Bank to promote women entrepreneurs in the organized beauty salon industry in India. Green Trends plans to targets with 500 salons for this financial year 2014-15 and also introduce a first of its kind Mobile and Online check-in service in the Indian organized salon segment. R.Gopalakrishnan, Business Head Trends In Vogue (TIV) said, “With the busy lifestyles we lead these days, waiting long hours is not an option. That’s why we are planning to introduce a high-tech method to determine how soon one can be served at our salons coupled with the ability to check in prior to arrival. The goal of this new capability is to enhance customer convenience and I am confident that this value added service will immensely benefit our customers and franchisees.” As per the MoU, Bhartiya Mahila Bank will provide a loan amount between 65-75 per cent of the total project cost and is available for franchises to avail across India. The rate of interest will be from 11.5 per cent to 12.5 per cent (one per cent concession to the Women Entrepreneur).

b eauty l aun chpad | 05.14

Retail Round up *

BKBP OPENS ITS FIRST SPALON AND STORE

lossom Kochhar Beauty Products Pvt. Ltd (BKBP) launched their exclusive COCO store – Blossom Kochhar ‘Earth To Bottle’ in Hauz Khas Village, New Delhi. Spread across two ﬂoors the store emphasizes what the brand Blossom Kochhar Aroma Magic stands for ‘Promoting a way of organic lifestyle’. A ﬁrst of its kind, Blossom Kochhar Earth to Bottle COCO store combines the products and services through its shop and spalon. One can discover the magic of aromatherapy signature treatments as well as products under the same roof. The interiors have been designed to showcase Blossom Kochhar Aroma Magic’s concept of holistic and natural lifestyle. With minimalistic designed interiors, the large windows and doors at the store make the rooms

ﬂooded with natural light during the day. The furniture and ﬁxtures include use of alternative materials like bamboo and have minimised the use of woods, thus sticking to their mantra of sustainability. Cotton fabrics have been used fa in the spalon. The spalon consists of express co hairstyling bar, foot h aand hand treatment sstation, skin and body ccare section and a nail bar. n Samantha Kochhar, Managing K Director, Blossom D Kochhar Group of K Companies stated, C “The COCO store is “ designed keeping the consumer need in mind and takes a step towards achieving complete consumer proximity. We are planning to come up with similar exclusive COCO stores across the country where we can remain within the reach of our customers”.

BOBBI BROWN EXPANDS ITS WINGS

n a bid to make its presence stronger in the Indian market, Bobbi Brown Cosmetics, the exclusive line developed by celebrated make-up artist Bobbi Brown, launched its second store at Ambience Mall, Gurgaon. Located in Gurgaon, the store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s range of colour cosmetics, brushes, skincare and expert services. While visiting the Bobbi Brown store at Ambience Mall, consumers have the freedom to design their own shopping experience.

ACOLADE VANITY S’LON LAUNCHED IN SURAT

BDL MARKS ITS OFFLINE PRESENCE AT KUNCHAL’S

andana Bhardwaj, Co-founder and Managing Director of herbal cosmetics brand called Acolade Care Cosmetics entered the Indian beauty salon industry with the launch of Acolade Vanity S’lon in the Someshwar Square, Vesu Area of Surat. Bhardwaj has decided to launch a chain of Acolade Vanity salons across the nation. Bharadwaj said, “In spite of being a small city area-wise, Surat has a large population. Acolade Vanity S’lon plans on establishing itself as the one stop experience for specialized natural beauty services at reasonable rates. In the course of the next few months we will be launching two more

ottega Di Lungavita (BDL), has established its physical presence for the first time by launching its expansive kiosk in Kunchal’s, at GK-2, M-block market, New Delhi. It aims to be a complete physical and conveniently-located solution provider for all personal care and aesthetic needs of its patrons. The company-branded store hosts the entire range of natural and scientifically developed BDL products that comprise both personal care and cosmetic solutions. Sanjiv Khurana, Director, OFI commented on the offline venture, “After the successful launch of the BDL website, we decided to offer our loyal consumers a place where they could physically scan through our exhaustive range of products. We are happy to have partnered with Kunchal’s as it is already well-established in the capital as the one-stop-shop for all cosmetic and beauty needs. The store is a beautiful epitome of the harmonious BDL philosophy in terms of aesthetic and design.”

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salons in Surat.” The salon boasts of a global look, slick ambience, hygiene practices and professionally trained beauty experts. Although the salon is only for women, but w it also have a special ssection for cchildren. To meet tthe growing demands d of beauty o sstylists and tto maintain uniformity in u standard ah hair d d off services, i i and beauty academy has also be set up to oﬀer extensive training in hair, skin and beauty services. The salon makes use of only natural herb products and services, primarily Acolade Care Cosmetics.

Hollywood Picks

“

They contain all-natural ingredients. Everything they make smells like food, their facial cleansers smell like blueberries (Blueberry Soy Exfoliating Cleanser). MADONNA

“

I love Éminence Organics products especially their Strawberry Rhubarb Hyaluronic Serum. J E N A M A LO N E

”

I use this ﬁrming mask (Éminence Eight Greens Phyto) two nights a week for a few minutes and wake up the next morning looking like I got a face-lift. PA U L A PAT T O N

”

“

Constant ﬂying dries out my skin, so I make sure I moisturize everything. I always have Éminence Eight Greens Youth Serum in my carry on. JESSICA BIEL

”

ENVIRONMENTALLY RESPONSIBLE PROVIDER OF PREMIUM SKIN C ARE

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Retail Round up *

THE SHANGRI-LA HOTEL, LHASA OPENS IN TIBET

he Shangri-La Hotel, Lhasa has opened in the administrative centre of Tibet, located on a plateau which is 3,650m (11,975ft) above sea level in the Himalayas. Encircled by mountains, glaciers and desert-like landscape, the hotel also features a 1,213sq m (13,056sq ft) CHI spa, with 10 treatment rooms – three of which are double. The spa’s skincare products come from the German

SIX SENSES ROLLS OUT GLOBAL YOGA PROGRAMMES

Leading global chian of spas, Six Senses, is in the process of launching a series of yogic programmes at all of its spa resorts and select partner spas using the skills of their in-house yoga masters. Dorelal Singh, a leading

b ea u ty la u n ch p a d | 0 5 .14

company, Biodroga, Pranarom of France and other locally-sourced products are also used to enhance the spa experience. The high altitude of the spa means that, for safety reasons, thermal facilities do not include a sauna — but there is a steam room, whirlpool and 25m (82ft) indoor swimming pool. At sea level, a glass-walled oxygen lounge allows visitors to acclimatise to the altitude. They can breathe comfortably in this lounge and then head to the reflexology pavillion for therapies. “It is extremely important wherever we operate hotels that we embrace the local community and culture. Our hotels reflect this authentically in both their design and offerings,” said Ester Marcaida, General Manager, Shangri-La Hotel, Lhasa.

yoga practitioner trained at the Bihar School of Yoga in India, will be taking up the responsibility of enhancing yoga techniques and practices across all Six Senses spas. “Due to the high quality of yoga master talent we have throughout the Six Senses, we have been able to roll out this

initiative on a global basis and personalise each programme through private sessions of yoga, breathing and meditation,” said Anna Bjurstam, Vice President of Six Senses Spa. Discover Yoga and Yogic Detox, are two in a series of three programmes of yoga oﬀered by Six Senses.

SANSKRITI VEDIC RETREAT LAUNCHES AT RISHIKESH

ringing authentic Ayurveda from Kerela to the pious wharfs of Rishikesh, Kairali Ayurveda has recently launched its, Sanskriti Vedic Retreat in the foothills of Himalayas, by the holy Ganges. The unique feature of the retreat is that, one can experience the amalgamation of the best of ancient Indian traditions — Ayurveda, yoga, meditation and spirituality. Commenting on the launch, Abhilash K Ramesh, Director, Kairali Ayurvedic Group said, “Sanskriti oﬀers you the opportunity for physical, spiritual, and mental rejuvenation through yoga and meditation. There can be no better place to get the yoga teacher’s training than in Rishikesh - the ‘Yoga capital of the World’.

SANGHVI BRANDS FIND P E PARTNERS FOR OVERSEAS EXPANSION

Leading Indian wellness company, Sanghvi Brands has received an investment of `62 crore ($10 million) from one of Asia’s leading private equity firm Tano Capital. The Pune-based company operates a host of international wellness labels in India. It has been reported that the funding will be used for the overseas expansion plans of Sanghvi Brands, which has apparently raised an outside funding for the first time ever since its operations in 2010. Sanghvi Brands has to its credit well-known wellness brands like, Spa L’Occitane in India and holds the rights of developing several chains under brand names Holyfield Gyms as well as Warren Tricomi Salons.

COLLECTION: URBANIZE, HAIR: DYLAN BRITTAIN, RAINBOW ROOM INTERNATIONAL, STYLING: MARC E’LRICK, PHOTOGRAPHY: ANETTE SCHIVE, MAKE UP: SARA HILL OF THE ACADEMY OF MAKE UP.

GUTTER CREDITS

HAIR

HAIR /Preview

DE NOVO THIS MONTH’S SMARTEST HAIR ESSENTIALS

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GUTTER CREDITS

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bea u ty la u n ch p a d | 0 5 .14

CREATING THE

BEST

SALONS IN

INDIA

CANADA

USA

Showroom: 3, Stanford Plaza, Oshwara Link Road, Andheri (W), Mumbai-400 053 Tel. (off): 91-22-2674 4047/48 Fax: 91-2226744050 E-mail: beautyshapecorp@gmail.com

HAIR /Solutions

Summer

SMOOTHNESS

GET SMOOTH HAIR THIS SUMMER WITH L’ORÉAL PROFESSIONNEL’S LISS UNLIMITED

ummer is known to play havoc with your beautiful tresses. Be it dry heat or excess humidity, hair frizzes to ruin a perfect hair day. Putting an end to the summery despair, L’Oréal Professionnel introduces Liss Unlimited — the perfect answer to unmanageable frizzy hair. Empowered with Keratin Oil Complex technology, Liss Unlimited is the perfect solution for your frizzy woes. A unique solution that shields the hair from that unwanted humidity, while keeping them hydrated for long-lasting smoothness, this new entrant from L’Oréal Professionnel’s Serie Expert range is sure to give you respite from the summer heat his season. What makes Keratinoil complex so perfect is the powerful association of Pro-Keratin, Evening Primrose oil and Kukui Nut oil, each of which has a specific role in keeping the hair perfectly smooth. Pro-keratin is a substance re-filler that strengthens the hair structure and improves hydration. The Kukui Nut Oil, enriched with Omega 6 and Omega 3 fatty acid, is known to act as a barrier against humidity. Further, evening Primrose Oil acts as a straightening facilitator. For long lasting* results, visit a L’Oreal Professionnel salon to smoothen hair this summer with the Unlimited Smoothing treatment. An intensive treatment, infused with Oil Smooth Complex gives the hair a dual benefit of protection along with discipline for unmanageable hair. The service ensures perfect smoothness with added shine and softness. Carry the perfect care home with Liss Unlimited, shampoo, mask, and heat protecting leave-in cream. In addition to this, there is also the Liss Unlimited blow-dry oil, enriched with Evening Primrose Oil, used as a leave-in or as a styling product with your blow dry. The light serum oil makes your hair frizz free while adding a brilliant shine to your hair. Can’t get more perfect than that, can it?

Price range: • Liss Unlimited Shampoo: `525 for 250 ml • Liss Unlimited Mask: `625 for 200 ml • Liss Unlimited heat protecting Leave-in cream: `475 for 150 ml • Liss Unlimited Blow-dry Oil: `580 for 125 ml

*Up to 4 days frizz-free even at 80% humidity. Instrumental test: shampoo + masque + leave-in cream Vs non conditioning shampoo

HAIR /Solutions

REDUCE HAIRFALL at one go with

BIOLAGE FIBERSTRONG

MATRIX UNVEILED ITS BIGGEST LAUNCH OF THE YEAR BIOLAGE ADVANCED FIBERSTRONG, WHICH IS THEIR FIRST EVER PRODUCTS RANGE TARGETING THE SERIOUS CONCERN OF HAIRFALL. COMBINING THE MAGIC OF NATURE AND SCIENCE TOGETHER, FIBERSTRONG COMES WITH IN-SALON TREATMENTS ALONG WITH HOME CARE RANGE AND PROMISES TO REDUCE HAIR FALL BY 95 PER CENT IN JUST ONE APPLICATION.

one are the days when hair fall was an age related concern. Today, both men and women across age groups battle with this serious hair problem. Lifestyle changes, stress, work pressure and environmental conditions are all associated with hairloss. Given today’s fast paced life, it is not uncommon to be bogged down with external pressures, giving little or no time to yourself. Damaged and brittle hair which lacks luster, thinning of hair and excessive hair fall are the major hair concerns that cause sleepless nights amongst men and women of today. Taking this cue, Matrix has launched a cutting edge advanced hair care solution with ingredients from science and nature acting as tools to fight hair care problems. Matrix Biolage Advanced Fiberstrong targets the serious concern of hair fall and it not only promises to reduce hair breakage by 95 per cent in one application but also makes hair 12x stronger. Though most consumers today believe they suffer from hairfall, but it is the role of the professionals to distinguish between normal/healthy or weak/brittle hair and prescribe the right consultation and treatment to the client. Biolage Advanced empowers hairdressers with advanced training on hairfall (via the Biolage Advanced Anti-hairfall one day workshop across the country), along with an exclusive anti-hairfall Diagnostic Tool, so hairdressers can diagnose the level of hair weakness of their clients hair. This Diagnostic tool allows hairdressers to determine whether the client is suffering from Level 1, Level 2 or Level 3 hair weakness. For each of these levels of hair weakness, Matrix has developed exclusive Advanced BIOSPA treatments to treat the weakness and strengthen the hair fiber.

IN-SALON USE ONLY

The Fiberstrong Range boasts of a comprehensive set of three in-salon treatments that strengthen and condition fragile areas of the hair, to make it super charged with strength and soft to touch. The three levels of treatment are based on the three different levels of hair weakness. LEVEL 1 WEAKNESS: Extremely weak hair that breaks and also falls from the roots. TREATMENT: Advanced 360 degree antihairfall treatment for 60 minutes. This is the ultimate solution to hairfall. A 360 degree professional treatment to prevent hairfall from root to tip. This service has been specifically developed in order to reduce hair breakage from the shaft & also decrease hair loss from the roots. END RESULT: 95 per cent less hair breakage and five per cent lesser hair loss from the roots. LEVEL 2 WEAKNESS: for extremely weak hair that lacks elasticity and breaks easily. TREATMENT: Advanced Anti-breakage treatment for 60 minutes. This exclusive Anti-breakage advanced BIOSPA service reinforces hair with the Fiberstrong Intra-cylane concentrate to reduce breakage and make hair up to 12 times stronger. END RESULT: 95 per cent less hair breakage. LEVEL 3 WEAKNESS: for weak hair that is prone to breakage (breaks occasionally) TREATMENT: Advanced Strengthening treatment for 30 minutes. This professional treatment defends against breakage as it moisturizes to impart exceptional conditioning, resilience and shine. END RESULT: stronger, healthier hair.

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What makes these treatments so unique?

These Advanced BIOSPA treatments include the new and exclusive gentle massage techniques that have been professionally formulated by Matrix for the new Fiberstrong Advanced BIOSPA in-salon treatments to work on weak and fragile hair. Inspired by Ayurveda, this new massage technique focuses and activate different pressure points which correlate to a specific benefit such as higher mental concentration, relieving of insomnia and headaches. Regular Massage techniques involve a lot of rubbing and kneading on the scalp and hair, which can have an adverse effect on weak hair fragile hair causing more breakage. This treatment not only helps in scalp relaxing but also improving blood circulation and boost hair growth.

Each step activates pressure points which correlates to a speciﬁc beneﬁt, listed below:

Mardhi Pressure Point leads to improvement of mental concentration, boost energy and helps relieve tension headaches.

Brahma Randra Pressure Point enhances and elevate a sense of pressure and satisfaction and relieves from problems like insomnia and frontal tension headaches.

Shiva Randra Pressure Point helps to relieve dizziness and ringing in the ears majorly to create alertness.

Moreover along with in-salon treatments the Fiberstrong range also comes with Home Maintenance, which are is essential to prevent future breakage and keep hair healthy and resilient. The home range comprise of:

� Biolage Advanced Fiberstrong Strengthening Shampoo: Perfectly suited to hair that needs an extra

boost of resilience, this shampoo gently cleanses and helps to reinforce strength and elasticity for shiny, healthylooking hair.

� Biolage Advanced Fiberstrong Strengthening Conditioner: A conditioner that not only helps detangle

your hair and reinforce strength, but also adds moisture and elasticity to leave hair resistant to damage and soft to touch.

� Biolage Advanced Fiberstrong Intra-cylane Strengthening Leave-In Cream: This unique cream

is built with ingredients that strengthen hair without compromising on softness. With daily treatment it wraps hair in an anti-breakage shield as it conditions the cuticle. b eauty l aun chpad | 05.14

HAIR /Runway Report

Straight from the ramp

TRESEMMÉ ONE OF THE FAVOURITE BRANDS OF NEW YORK CITY FASHIONISTAS, TAKES FRONT ROW HIGH FASHION TO STREET STYLE. WE BRING TO YOU TOP STYLES SPOTTED AT MERCEDES-BENZ FASHION WEEK FALL /WINTER 2014 THAT HAVE BEEN DECODED BY MATTHEW CURTIS, GLOBAL STYLIST TRESEMMÉ.

POLISHED CHIGNON

• Part hair at the center. Loosely smooth back hair into low ponytail and tie with elastic. • Twist ends of ponytail and wrap lengths around base. of ponytail securing with an elastic to create a low, loose chignon. • Soften perimeter of hairline with ﬁngers to create a polished style.

“Polished Chignon is a versatile look that maintains its reﬁned style from a day at the oﬃce to a chic evening look”

SLEEK PONYTAIL

• Use TRESemmé Split Remedy shampoo to wash your hair followed by generous amount of TRESemmé Split Remedy conditioner, distributing evenly the mid-length to the ends and towel dry. • Choose a clean middle or side parting. A side part adds a touch of glamour. Blow dry your hair straight. • Then comb the top of your hair with a fine-toothed comb so that there are no flyaways. • Take a covered elastic band and secure it at the nape of your neck. • Work on the ponytail with a flat iron to give it a polished look.

“I love the clean lines of the sleek ponytail, as it enhances a casul day look with a slight Bohemain touch”

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ROPE BRAIDED UPDO

• Part hair on left side. • Start on the left side of the part and take three sections of hair, beginning at the front of hairline. With the section closest to the hairline, cross over the middle section of hair, and begin to french braid around the hairline. Roll the braid counterclockwise when braiding. • Continue braiding to nape the neck and secure with elastic. Repeat on the opposite side. • Overlap the lengths of both braids at the back of head and tuck behind nape of neck. To conceal and hold the lengths of hair, secure with pins.

“I selected the rope braided updo’s as this style has sustained its popularity after becoming very trendy on the Spring/Summer 2014 runways. The rope braided updo is a great twist on a basic braid adding a slight edginess to the classic look.”

TEXTURED AND TEASED PONYTAIL

• Sweep hair into a low ponytail. Wrap a small section of ponytail length. around base of ponytail elastic, secure with a small pin. • Back-comb entire ponytail length, beginning at the base of ponytail and working all the way to end of hair length. • Blow and tease hair with a hair dryer while generously spraying the TRESemmé hair spray*through the back-combed ponytail to give extra volume and texture.

“The teased ponytail is a fabulous example of voluminous hairstyle that was spotted trending on the runway this season.”

TEXTURED PLEAT

• Wash and condition hair with TRESemme shampoo and conditioner to build texture for volume. • Take a round section of hair at the crown of the head and back comb it to give you height. • Pin hair from the nape of the neck up from the section you have at the back end of the head • Smooth out the hair by the section and roll it together to create a vertical roll, giving you that classic twist shape. • Smooth out the top section and connect to roll, creating a smooth vertical roll at the back of the head with soft sides and a luminous top. • Finish with TRESemmé Hair Spray* all over the head to hold the style in place and give it a luminous shine.

“ This is a classic evening updo that isn’t for all occasions, but wearing it would be incredibly special, like breaking out that ball gown that’s been sitting in your closet. Save it for a steallar evening and you will feel amazing.”

BRUSHED-OUT CURLS

• Divide hair into middle part. Using one-inch curling iron, curl the hair horizontally. Pin each curl with pin curl clips and allow hair to cool. • Once cooled, remove the pins one by one, and gently backcomb each curl. • Spray roots with TRESemmé Finishing Spray* and tease into place. Repeat this process working from the bottom to the top of the head, ensuring you focus the teasing at the roots for that voluminous feel. • To ﬁnish, smooth out the part to create a strong graphic ﬁnish. Set the look with a blast of TRESemmé Hold Hairspray*.

“This is a classic example of sexiness and fantasy-luxury and decadence in a wearable way.” b eauty l aun chpad | 05.14

HAIR /Solutions

Liven up the nature’s best

With

EFFERVESCENCE

ONE OF THE LEADING HAIR CARE EXPERT, PAUL MITCHELL, HAS BROUGHT ON OFFER A REVOLUTIONARY DETOX TREATMENT BY MERGING NATURE AND TECHNOLOGY. CALLED THE PAUL MITCHELL EFFERVESCENCE, THE TREATMENT COMES ACROSS AS AN EXCITING AND INTENSIFIED DEEP CLEANSING EXPERIENCE THAT CONTAINS GOODNESS OF CARROT EXTRACTS AND HAWAIIAN AWAPUHI. ON THE OTHER HAND, LEMON AID COCKTAIL RINSE AND RAW SUGAR SCRUB GENTLY EXFOLIATES THE HAIR, SO THAT THE NEXT TIME YOU STEP OUT, THERE IS A LONG-LASTING IMPRESSION THAT STAYS BACK FOR AN EDGY YOU.

his treatment features Shampoo Two, Shampoo Three, Hair Repair Treatment and Awapuhi Moisture Mist.

THE PRODUCTS: Shampoo Two works well for

deep cleansing by being hard on oily hair and scalp. It leaves the hair fresh, shiny and full of body, which, in turn minimises oil production. The Wheatderived conditioners boost body and shine in the hair while also giving a fresh lemon fragrance along with a colour-safe formula.

Shampoo Three helps in

removing chlorine, iron, minerals and impurities from the hair. It strengthens the hair strands and minimises future build-up. It also helps in preventing swimmers’ ‘Chlorine Green.

Hair Repair Treatment

strengthens and rebuilds the weak and damaged hair by providing a powerful dose of moisture and providing inner strength. It improves the look and feel of your lustrous locks. The Wheatderived conditioners and amino acids strengthens the hair, adds elasticity and boosts hair shine, along with essential fatty acids, vitamins and wheat proteins that prevents any breakage. The treatment also contains a good blend of panthenol and silicone that keeps them well moisturised.

Awapuhi Moisture Mist is a Hydrating Spray that deeply hydrates hair and revives dry, tired skin. It 32

b ea u ty la u n ch p a d | 0 5 .14

ensures soft, healthier-looking skin while re-activating styling products in hair, making them perfect for quick touch-ups. The spray contains Lactic acid, while Hawaiian awapuhi provides deep moisture and enhanced shine. Spirulina and plankton extracts are rich in amino acids and vitamins, while Sodium PCA (a natural component of human skin) balances moisture. *Prices stands on request*

CONVERSATIONS/Profile

The

British Invasion

FIFTY YEARS AGO, THE BEATLES AND THEIR FAMOUS MOP TOPS APPEARED ON THE ED SULLIVAN SHOW IN WHAT WAS THE MUST-SEE TV EVENT OF ITS TIME. —MARIANNE DOUGHERTY

b ea u ty la u n ch p a d | 0 5 .14

hen The Beatles made their first U.S. appearance on The Ed Sullivan Show on February 9, 1964, there was no Netflix, no YouTube, not even cable. What we had were three networks, and Ed Sullivan’s variety show was on one of them: CBS. For months radio stations had been warning, “The Beatles are coming,” and the hype paid off. That night, 73 million Americans tuned in to watch their performance. When cameras featured a close-up of John Lennon, the words “SORRY GIRLS: HE’S MARRIED” flashed across the screen. Simpler times to be sure, especially now that we’ve seen Miley Cyrus twerking with the much-married Robin Thicke on MTV. As LIFE’s Gail Cameron observed at the time, “In ’76 England lost her American colonies. Last week The Beatles took them back.” Coming less than three months after John F. Kennedy was assassinated in Dallas, Beatlemania became a watershed moment, almost as if we had been granted permission to come out of mourning. Or perhaps that’s too simplistic, the timing a mere coincidence. U.S. News & World Report published an interview with Harvard professor and sociologist David Riesman in February 1964 that attempted to explain Beatlemania to befuddled adults, who wondered if American teenagers had gone mad. Riesman’s conclusion? “It’s a form of protest against the adult world.” Sorry, Mr. Riesman, but I was one of those teenagers, and getting back at my parents was the last thing on my mind. I liked my parents, but I had never seen anything quite like John, George, Paul and Ringo. They seemed foreign and exotic to teenagers like myself, who had never been on an airplane—much less gone to Europe. England might as well have been on the moon, and we were captivated by those accents, the mop-top haircuts, the British slang (birds, gear, fab, jelly babies).

b eauty l aun chpad | 05.14

CONVERSATIONS/Profile

The Beatles appeared on The Ed Sullivan Show two more times during their first visit to America, and six months later they returned for a tour of 26 cities. One of them was Pittsburgh, my hometown, and I was at the Civic Arena on September 14, 1964 to see them perform. Tickets were $5.90, which was twice the going rate at the time. I cut school that day—with my mother’s permission, I might add—so I could be among the first at the airport when their plane arrived. At 9 a.m. my mother dropped my cousin Linda, her best friend Darlene and me off to wait behind snow fencing, where we watched the runway in our Beatles garb (black flat caps, stockings, skirts and sweaters). By 4 p.m. the crowd had swelled to about 4,000 people, and when the Pan Am flight finally touched down, pandemonium broke loose. A girl behind me climbed onto my shoulders, ripping off my cap and jumping onto the runway—police promptly carried her away. My cousin, like a lot of other girls, was crying, her mascara pooling down her cheeks. The Beatles worked the crowd for

b ea u ty la u n ch p a d | 0 5 .14

a few minutes, and when Paul touched my hand, I swore I’d never wash it again. Then they were gone, whisked away by limousine as if by sleight of hand. The Civic Arena, which was called "The Igloo" because of its dome-like shape and the fact that it was home to the Pittsburgh Penguins, was notable because the roof could be rolled back during concerts if weather permitted. During a press conference before the show, John remarked, “Good idea, that. I hope they don’t lift the roof while we’re playing.” As it was, the high-pitched screams of the nearly 13,000 Beatle fans in attendance that night almost raised the roof on their own. The next morning when I went back to school, I handed my principal a note: Please excuse Marianne’s absence from school yesterday. She was sick. He looked at me, then back at the note, then back at me. “I know how sick you were,” he said with disgust. “I saw you on the 6 o’clock news.” I wish I’d had the nerve to tell him, “Beatlemania: It’s bigger than both of us,” but I think he already knew.

13TH - 15TH JULY 2014

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BEAUTY HO NG K O NG

Organizer - North American Beauty Events LLC

Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - info@cosmoprofnorthamerica.com Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - ph. +39.051.28.28.48 - fax +39.051.63.74.022 - international@bolognafiere.it Marketing and Promotion: SoGeCos spa - BolognaFiere Group - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - sogecos@cosmoprof.it

HAIR /Trendspotting

COLOUR POP

FOR YOUR HAIR HAVING CAPTURED THE ATTENTION OF ALL WITH ITS NEW AND TEMPORARY HAIR COLOUR SERVICE, HAIRCHALK IN APRIL, L’ORÉAL PROFESSIONNEL HAS GIVEN OUT TO ITS VAST CLIENTELE ONE OF THE HOTTEST FASHION TRENDS OF THE SEASON, BOLD AND BRIGHT COLOURED HAIR.

vailable in six show-stopping shades, HAIRchalk has literally transformed the way of modern accessorising, while creating head turning statements with its pop of colours in the hair. With lending the freedom of changing the shades as often as possible, the range consists of Sweet Sixteen Pink, First Date Violet, BlueOcean Cruise, Garden Party Green, Coral Sunset and Bronze Beach. HAIRchalk is temporary and not a traditional hair dye. A revolutionary water-based ink + microﬁber polymer formula creates an ultra-thin ﬁlm that attaches itself temporarily to the hair. HAIRchalk lasts for approximately 2 to 10 shampoos depending on the porosity of the hair. Once applied and dried on hair it does not transfer onto clothing. Further adding an edge to the hair colour trend of HAIRchalk, UK based hairstylist, James Galvin has created three visually stunning yet equally wearable styles to exhibit the burgeoning HAIRchalk trend in the best possible fashion. So, get your hair ‘chalked’ with these funky colours or a combination of them at a L’Oréal Professionnel salon close to you.

GUTTER CREDITS

PEACOCK PLAIT:

A classic and forever trend with undying glamour attached to its comforted style, woven hair, be it in the form of a simple braid, a ﬁshtail or the trend of the hour, the milkmaid adds on the glamour quotient for every occassion. Highlight the style this season with and you are set dazzle all the way. 38 bHAIRchalk ea u ty la u n ch p a d | 0 5 .14

CANDYFLOSS CURL:

A breakthrough from the mundane and regular look, candyﬂoss hair can be an ultimate style to ﬂaunt for any season. Add to that, the magic of the HAIRchalk and there is no stopping for you.

It’s k Quic ry ora p m Te Fun

GUTTER CREDITS

BLUSHED BEEHIVE:

Revive the vintage glam of a beehive hairdo, while giving it a contemporary twist, a dash of colour from the HAIRchalk range and adorn it as the perfect style for this spring/summer season

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HAIR /Step By Step

SLEEK&

Stylish

SCHWARZKOPF PROFESSIONAL CREATIVE HAIR AMBASSADOR AND OWNER OF SCRATCH SALONS PAMMY KAUL CREATED TWO EASY AND READY-TO-WEAR LOOKS FOR MEN THAT ARE TRENDING THIS SUMMER. HERE ARE THE STEPS TO ACHIEVE THESE STYLES. BEFORE

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z Shampoo the hair and condition the ends only. z Take a box section at the crown part and extend the section touching till the center of the head to the occipital bone. z Part hair on the left side. z Take a vertical section from temple to ear and cut at 90 degree with finger position at 45 degree. Make sure all the hair are textured and merge well. z Repeat the same on the right side. z Now take all the hair of box section and take a guide line from center and work all the way long till occipital bone. z Take the weight off by cutting 1’5 cm intervals all the way long. z Cut to remove length and create texture, making sure to keep the front length long. z Use styling wax through hair to achieve texture and finish. sporty look

MODEL: GOVIND, PHOTOS: ABHISHEK PURI

evening look

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HAIR /Look Book

Crafted

Impression

HAIR AND MAKE-UP EXPERT CLINT FERNANDES AND TIGI WORKED BACKSTAGE AT THE LAKME FASHION WEEK SUMMER/RESORT 2014 TO CREATE FIVE UNIQUE LOOKS USING TIGI’S BED HEAD AND S FACTOR RANGE. FERNANDES CRAFTED DIFFERENT LOOKS AND STYLES TO COMPLIMENT THE LATEST COLLECTIONS FOR DESIGNERS — TARUN TAHILIANI, RAJAT TANGRI, ANJU MODI, ARCHANA KOCCHAR AND JYOTSNA TIWARI.

HERE ARE THE INS AND OUT OF EACH LOOK AND HOW THEY WERE CREATED.

TARUN TAHILIANI 1. Spray TIGI S Factor Papaya leave-in moisture

spray all over dry hair 2. Apply 2 pumps of TIGI Bed Head Totally Baked Mousse & a coin size amount of TIGI Bed Head Small Talk from roots to tip for thickening and volumizing 3. Divide the hair into sections and blow-dry 4. Then Spray TIGI Bed Head Spoil Me Hairspray and tong the hair into curls

5. Gently open out the curls. 6. Fix a doughnut stuﬃng onto the top of the head and then cover it with Curls

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ARCHANA KOCCHAR AND JYOTSNA TIWARI

1. Apply TIGI S Factor Papaya Leave in Moisture spray throughout the hair to soften it 2. Then apply one pump of TIGI Bed Head After Party Smoothing Cream to smoothen the hair and reduce the blow-drying time. Follow up with a coin size amount of TIGI Bed Head Control Freak serum to help create straighter looking hair 3. Divide the hair into 4 sections 4. Spray TIGI Bed Head Superstar Queen for a day at the roots and then backcomb each section 5. Spray some TIGI Bed Head Hard Head hairspray for hold and comb all the hair back for a smooth ďŹ nish 6. Comb the hair into a smooth pony tail. 7. Spray TIGI Bed Head Spoil me onto the pony tail and shape the hair into a French roll. 8. Finish with TIGI Bed Head Hard Head Hairspray

1. Shampoo the hair with TIGI B4Men Clean up shampoo & Peppermint conditioner 2. Sprinkle TIGI Bed Head Sugar Dust onto the scalp for to absorb excess residue and volume 3. Then apply TIGI Bed Head Hard to Get Texturizing paste for texture 4. Followed by a coin size amount of TIGI B4Men Pure Texture Paste for more texture and shaping the style 5. Finish with a few sprays of TIGI Bed Head Maxxed Out Hairspray for shine

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HAIR /Look Book

RAJAT TANGRI

1. Apply Bed Head TIGI Ego Boost Leave-in Conditioner from roots to tips 2. Then spray TIGI Bed Head Dirty secret dry shampoo on the scalp, after dividing the hair into sections. 3. Blow-dry the hair 4. Apply a coin size amount of TIGI Control Freak Straightening serum 5. Iron the hair 6. Finish with a few sprays of TIGI Bed Head Spoil me Hair Spray 7. And ďŹ nally with a few drops of TIGI S Factor Dream Drops serum

1. Start by applying 2 pumps of TIGI Bed Head After Party smoothing cream throughout 2. Blow-dry the hair thoroughly 3. Apply a coin size amount of TIGI B4Men Pure Texture Molding paste for creating the shape 4. Finish with very little TIGI B4Men Power play gel for hold and shine

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ANJU MODI

1. Start by spraying TIGI Bed Head Dirty Secret dry shampoo throughout on the scalp. This helps absorb the excess product and create texture 2. Then apply a coin size amount of TIGI Bed Head Ego Boost Leave-in Conditioner to smoothen and condition the hair 3. Blow-dry the hair and divide into tiny sections 4. Apply very little TIGI Bed Head Foxy Curls mousse & TIGI Bed Head Hard Head Hairspray and then roll the hair in benders. 5. Leave the benders in for 20mins 6. Remove the benders and open out the hair 7. Divide the hair into sections and back comb the hair

* For enquiries, please write in to tigi.india@unilever.com b eauty l aun chpad | 05.14

GUTTER CREDITS

PORTFOLIO

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NAHA 2014 Finalist

GUTTER CREDITS

STYLIST’S NAME: PAUL PEREIRA CATEGORY: MEN HAIRSTYLIST OF THE YEAR PHOTOGRAPHER: RICHARD SIBBALD SALON NAME: SOLO BASE

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GUTTER CREDITS

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HAIR /Trendspotting

MEN at the

Oscars

AYESHA MISTRY, TIGI INDIA DECODES TWO SIMPLE YET TRENDY LOOKS FROM THE 86TH ACADEMY AWARDS THIS YEAR. SHE SHARES, “THE TWO LOOKS ARE REALLY SIMPLE BUT ARE MY FAVOURITE LOOKS AT THIS YEAR’S OSCARS AMONGST THE MEN. I PERSONALLY LIKE THESE LOOKS – I USE THEM IN MOST OF MY SHOOTS AND GROOMING APPOINTMENTS, REASON BEING, IT’S SIMPLE AND REALLY QUICK TO GET DONE. BOTH STARS CARRY OFF THE STYLES SMARTLY AND LOOKED TOTALLY BED HEAD ON THE RED CARPET.”

Bradley Cooper choose to get with bedhead for the Oscars. On dry hair use TIGI’s BEDHEAD WAX STICK throughout the hair in a circular motion to create loads of texture and separation through the hair. Tame the sides down and ﬂat. Fingers set the crown area to the left and slightly twist the ends of the hair to show more separation.

Bradley Cooper

On towel dried hair use a medium hold wax TIGI’s BEDHEAD HARD TO GET throughout the hair. Push the sides down and ﬂat. Using a drier and your ﬁngers push the hair on the crown towards the right and add a bit more wax to the front for a long lasting hold.

Ryan Seacrest

Initiative

“If I’d known I was going to live so long, I’d have taken better care of myself.” - Leon Eldred

Love your soul, de-stress your mind

208-209, 2nd Floor, JMD Regent Arcade, M. G. Road, Gurgaon, Tel: 0124-3108181 11-14, 2nd Floor, TDI Mall, Rajouri Garden, New Delhi, Tel: 011-47252281 FF-05, 2nd Floor, City Square Mall, Raja Garden, New Delhi, Tel: 011-43550081 409-410, 4th Floor, City Centre Mall, sector-10, Rohini, New Delhi, Tel: 7838618181 #1, 3rd Floor, The Centrestage Mall, Sector- 18, Noida, Tel: 7838900081 A-23, Mahipalpur X-ing, NH-8, New Delhi-110037, www.sushanto.in Follow us on twitter/ facebook/ Youtube

FOR FRANCHISING OPPORTUNITIES, PLEASE CONTACT: INFO.SUSHANTO@GMAIL.COM

HAIR /Solutions

No Hai r . . NOT ANYMORE

BIDDING ADIEU TO THE AGE OLD PHENOMENON OF LIVING OR SETTLING WITH A BALD SCALP, BEAUTY LAUNCHPAD HAS BROUGHT TOGETHER INSIGHTS FROM INDIA’S EXPERT TRICHOLOGISTS, WHILE PERHAPS REASSURING THE CONSUMERS EXPLORING OPTIONS FOR HAIR REPLACEMENT/TRANSPLANT. — BY SOHANI DOGRA

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oes your look in the mirror every morning disappoint you, disturb you at the very sight of your visible hair loss or naked scalp?...If this can make you feel any better, you have a million others around you, who go through the same trauma, every time they see a reﬂection of theirs. But, bringing convincing solution for this constant stress, the science of hair replacement, “currently estimated as more than a 100 crore market,” as per Dr. Manoj Khanna from Enhance Cosmetic & Aesthetic Studio, today has made some major advancements oﬀering astounding treatments and solutions to this dismay. “When you experience hair loss, you are conscious about

yourself all the time. But when you have a head full of hair, everything around you changes and that is precisely one of the reasons why having hair is important, as it makes your personality better and gives you a boost of confidence as well. The procedure recommended by Advanced Hair Studio gave me a head full of hair and helped increase my confidence,” says Gautam Gambhir, member of the Indian Cricket Team and a client of Advanced Hair Studio, further reassuring the significance of indulging in a hair restoration treatment and highlighting the fact that hair loss is difficult to deal with even by those, who have accomplished it all with immense accolades and fan following all over the world.

THE CAUSE

Proving to be a daunting challenge for men to live with, the androgenetic alopecia is the most common condition that starts aﬀecting individuals from an early age itself. As Dr. Shah understands this, “To be honest now there is actually no age pattern seen. We see boys in their adolescence walking with signs of male pattern thinning. So particularly vigil should be kept when signs of thinning are spotted and if need be, genetic mapping can be adopted to assess susceptibility. As far as the age for treatments is concerned there is no such age bar. If your roots are healthy you can regrow hair at the age of 75 also.” Sharing his opinion on the subject, Dr. Sanket Shah, CEO, Advanced Hair Studio(India & Middle East)says, “We get many patients turning bald between the age of 18 to 20 years. One of the most common causes of hair loss amongst teenagers is the regular usage of hair gels, serums and constant experimenting with local hair products. Adding to the woes is also varied climatic changes coupled with lifestyle related problems, including, lack of exercise and insuﬃcient intake of water, etc. According to the study done by Advanced Hair Studio, Bangalore, about 21% of its clients fall in the age group of 16-25 and a larger percentage of 52% falls in the age group of 26-35 years, which indicates that 73% of their clientele constitutes the youth.”

TREND AND NECCESITY OF THE HOUR

Indulging in a hair transplant or hair restoration service today is as important as getting a cure for any other disease or disorder today. Dr. Shah firmly emphasizes, “It is mandatory for one today to have impressive personality apart from talent to get opportunities in life. Having shiny mane can build your confidence to face the world and help you carve your niche in this competitive world.” “Earlier, only those who could afford, used to undergo hair transplantation. But nowadays, more and more people are considering it in order to improve their individual looks or for professional reasons ignoring the fact that it is a luxurious

IMAGES BY SHUTTERSTOCK

Apart from getting intimidated by regular everyday hair fall, male pattern baldness, also called androgenetic alopecia, is the most common condition of hair loss that men around the globe have been witnessing forever. According to Dr. Apoorva Shah, founder of trichology centre Richfeel Health and Beauty Pvt Ltd., male pattern thinning is technically understood as androgenic alopecia which clearly translates as male hormone dependent hereditary hair loss. So having a bald person in blood relation makes any man susceptible to this problem. Further adds Dr. Arvind Poswal, Hair Transplant surgeon, Dr. A’s Clinic, New Delhi says, “Androgenic alopecia (pattern baldness) is a condition in which there is androgen mediated progressive miniaturization and loss of genetically susceptible hair follicles in an individual. The cause of male pattern baldness is no longer a mystery, genetics play a major role here and genetic baldness can occur with the presence of speciﬁc inherited genes. Other than that, research has shown that when the male hormone - testosterone is exposed to 5-alphareductase, an enzyme in the hair follicle, it produces another hormone called dihydrotestosterone (DHT), which causes permanent hair loss. Only 2 drugs currently have US Food and Drug Administration (FDA)–approved indications for treatment of androgenetic alopecia; minoxidil and ﬁnasteride.”

AGE PATTERN

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HAIR /Solutions treatment or not,” says Dr. Khanna. Adding to the same observation, Dr. Poswal notes, “Hair transplant treatments are not at all secretive in today’s day and age. The common people as well as celebrities are opting for hair transplants to improve their image and to restore their natural hair back without any side effects. So, as per my opinion, in terms of numbers, the clientele has increased manifold, more so for the fact that, it is a matter of confidence/self esteem and covering the bald spot or patch with cap or bandana or any other artificial mode, including hair wigs or hair fibers is a cumbersome task.” Therefore, given the luxury of choices, hair restoration that was more looked upon as a taboo, is now as common as any other cosmetic procedure known today.

NIP THE BUD IN ITS STEM

For any given disorder, it is almost mandatory to identify a problem in its very root and work towards finding a solution to cure the same. Subjecting itself to the said theory, the hair loss symptoms should be detected in early stages itself, in order to prevent the loss to take-up the shape of a greater magnitude. A noteworthy point here is to not confuse hair loss with hair fall. “Every day we lose 10 -100 hair strands, which is normal. This hair fall might not essentially leads to hair loss. But if we lose more than 100 hair strands per day, it might cause visible areas of baldness,” affirms Dr. Khanna. Adds Dr Shah, “Hair fall is a common term for hair shedding which is always reversible if attended in time and can be categorised as reversible hair loss. Hair loss is a broad term which covers both reversible as well as irreversible Loss of Hair.” Apart from identifying the visible signs another significant step that can be taken up to push hair fall away is to work towards making a few dietary and lifestyle changes to combat the loss. The doctors panel at DHI states, “Male pattern baldness in most of the cases is genetically determined(up to 95 per cent), but a lot of environmental factors like stress, nutritional deficiencies, hormonal anomalies, long standing diseases etc. trigger the onset of baldness too.” “Getting proper nutrition is essential for healthy hair. Water, protein, biotin (part of the vitamin B complex), vitamins A, B6, B12, C, copper, iron, omega 3 fatty acids, zinc, calcium, folic acid, and magnesium all play a part in maintaining a healthy scalp, skin, and hair,” clarifies Dr. Poswal. As per Dr. Khanna “In 95% of the patients, family history is the important cause of the baldness. In rest of the 5% cases, other factors like dandruff, nutritional and dietary habits, stress, iron deficiency, various medicines are responsible for baldness. Immediate solutions can be taken up by using anti-dandruff medications, improving the dietary habits, changing the lifestyle, avoiding smoking/ drinking and using the medications that will support hair growth. Various foods like milk, sprouts, egg, sweet potatoes, fish, fresh fruits, spinach etc helps in avoiding premature balding, therefore should be added in the diet if one is experiencing premature hair loss.”

TECHONOLICAL ADVANCEMENTS

Oﬀering a permanent respite to this long known irremediable disorder, the trichology industry has brought some major technological advancements in turn oﬀering a number of constructive treatments with valued results. As per the panel

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of doctors from DHI, a lot of new safe, eﬀective and highly sophisticated medical treatments like mesotherapy, platelet rich plasma therapy and laser hair treatments help in altering the course of this disease. “All modern follicular unit transplants today can be performed to give a virtually undetectable result. Even people who have got transplants done earlier by outdated methods can beneﬁt from these modern methods. Facial/ Beard to scalp hair transplant: People with extensive hairloss often have robust and thick beard. This treatment refers to transplanting a portion of the beard hair to the bald scalp. This is ideal for patients with advanced hair loss. When coupled with existing scalp donor hair supplies, facial hair gives patients more graft placement options and a fuller coverage, including aggressive hairlines, conservation of scalp hair and greater density. This is ideally suited for the frontal region of the scalp and is advisable to patients with large hair requirements. Body hair Transplants - FUSE (Follicular Unit Separation Extraction): It is a method of extracting individual hair follicles with microsurgical precision but without scalpel and stitches. Body hair provides an additional source of hair for fuller, denser hair restoration results.” “Commonly used treatments are, hair gain solutions, hair mesotherapy, PRP and hair transplantation. Expenditure varies from a few hundreds to lakhs (depending upon the procedure and requirement),” points Dr. Khanna on the expenditure involved in these treatments. Adding to the list of the most preferred hair restoration treatments in India, Dr. Shah of AHS prescribes the following;

ADVANCED LASER THERAPY TREATMENT (CLINICAL)

Objectives of this procedure is to control hair loss, save existing hair, thicken weak strands, grow only some hair where the follicles are alive and improve the scalp condition. Thousands of people across the world including some of our brand ambassadors like , SouravGanguly, Shane Warne, Ravi Bopara, Anjali Sachin Tendulkar have beneﬁted with the same.

STRAND BY STRAND (THE ULTIMATE)

This is performed by world’s top doctors for the areas where the follicles are already dead, where Advanced Laser Therapy is not going to work. This is an aesthetic procedure and does not carry any danger to the client’s life or any side eﬀects.

THE NUMBER GAME

With a rapid increase in the number of people opting for these treatments, it is beyond doubt that the trichology industry today is growing by leaps and bounds. As per Ankit Goyal, Program Manager, Healthcare Practice, Frost & Sullivan, a leading research ﬁrm tracking healthcare ﬁrms in India, “The organized segment is growing at the rate of 25 per cent in selected metros and tier I cities like Delhi NCR, Mumbai, Chennai, Hyderabad, Bangalore amongst others. The size of the Indian hair transplant market was estimated to be around Rs453 crore during the FY 2012-13. In addition, the International chains are seeing India as a potential market for hair restoration services due to low cost implications.

COLLECTION: COMPLEXITY, HAIR : PHILIP BELL, MAKE-UP : JAMES O’REILLY, STYLING: JARED GREEN, PHOTOGRAPHER : JOHN RAWSON

BEAUTY & GROOMING

BEAUTY/Preview

Face Value

THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES

1. ELIZABETH ARDEN New York in Bloom Limited Edition Color Collection features shades for eyes in shimmering nude, pink, violet and blue and green shadows, while the Cheeks have a golden bronze glow along with shades of purple and teal for the nails. It features Pure Finish Radiant Bronzing Powder, Eye Shadow Trio, Bold Eye Pencil, Nail Lacquer Duo, Color Luminous Lip Gloss, Color Radiance Blush, Color Lash Enhancing Mascara. MRP: On request

2. CLINIQUE Cheek Pop imparts radiant colour, giving a natural blush look to the cheeks, with no trace of powder or build up. It comes in four interesting shades of Ginger Pop, Peach Pop, Berry Pop, Plum Pop. MRP: `1,800 3. LANCĂ&#x201D;ME Miracle Air De Teint comes with a light

weight foundation along with a blur technology that leaves the skin perfectly evened out in 10 interesting shades.

MRP: `3,100

4. MAC Mineralize Lip Glass is infused with nutrients that provide lips with luscious colour, enhanced with a 77-Mineral Ferment Complex in 12 dazzling shades. MRP: `1,700

5. ZA True White Range claims to feature its three

best whitening ingredients, including 4MSK Formula that penetrates deep within the skin to diminish the formation of

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7 8

9 excessive melanin, reduce blemishes and dark spots giving an even-toned radiance. The range includes True White Day Protector, True White Night Cream, True White Day Cream, True White Emulsion, True White Toner and True White Cleansing Foam. MRP: `349 onwards

6. SKEYNDOR Aquatherm Line features Re-Balancing Gentle Cream FI, and comes formulated with Natural Moisturizing Factor (NMF), that reinforces internal reservoirs of water. MRP: `1,650 for 50ml 7. THE BODY SHOP Vitamin E Overnight Serum-In-Oil is an advanced serum blend with a light-weight and delicate oil, that’s fast-absorbing and nongreasy in application. It claims to keep skin moisturised for up to 24 hours. MRP:

`1,695 for 28ml

8. L’OCCITANE EN PROVENCE New Cherry Rouge Collection

features the new ﬂoral and fruity Cherry Rouge Eau Intense, Cherry Rouge Shower Gel with a fruity burst of rich cherry fragrance, Beautifying Lotion and the Hand Cream that melts deep into the skin. MRP: `650 onwards

9. VICHY CAPITAL SOLEIL Micro Fluid Mat comes with a high Protection for face SPF 50+. The Micro-ﬂuid mat is enriched with Sebostop, sebum absorbing micro-particules, in order to instantly mattify skin. MRP: `1,350 for 40ml

10. KAMA AYURVEDA Dhanwantaram Thailam Pre – Post Natal Treatment prevents stretch marks and eases muscle pain during pregnancy. It is a blend of ingredients like Sesame Oil, Gooseberry, Vetiver, Indian Madder, Cow’s Milk, Liquorice, Cardamom, Ashwagandha, Jujube and Sida Cordifolia. MRP:

`475 for 100ml

11. THE VEDIC COLLECTION Bath Bomb adds an extra ﬁzz to the

bathing experience. It relaxes the body and mind and provides therapeutic beneﬁts of the bath bomb as well. MRP: `800 per piece

12. MARKS & SPENCER Global Escape Collection features exotic

fragrances of Morocco and East that comes formulated with Argan oil. It nourishes and protects the skin and features Body Oils, Bath Soaks, Body Creams and Diﬀusers. MRP: `399 onwards

13. FOREST ESSENTIALS The Body Mist, Green Tea & Oudh is a combination of herbal extracts and fragrant resins that has an invigorating and balanced fragrance which can be sprayed directly on the body. The Steam Distilled pure essential oils of Oudh (Agarwood – a traditional precious fragrant wood resin) and Green Tea leaves the skin scented for hours. MRP: `1,475

14. FACES CANADA Glam On Lip Gloss comes in 12 shades that stays on for over six hours along with the gel-like formula that smoothens easily, without getting sticky and imparts a colour-boosting eﬀect. MRP: `549

15. AVANI Mineral Therapy Mud Mask is a mineral rich dead sea mask that contains active ingredients helpful in conditioning and ﬁrming the skin and gently providing cleansing properties to purifying the skin. MRP: `1,999 16. LOTUS MAKE-UP Hypnotica™ Eye Contour Deﬁner is a long lasting, smudge proof and water-proof eye liner that stays on for as long as six hours and claims to be enriched with botanical extracts and vitamins safe for the eyes. MRP: `225 b eauty l aun chpad | 05.14

BEAUTY/Grooming

UPBEAT & GOING THE DAILY CARE REGIMEN FOR MEN GETS SMARTER WITH THESE BEST-SELLERS CLINIQUE FOR MEN Range claims to bring a curated portfolio of specialised skin care products for men including cleansing, moisturising, exfoliating, shaving, and targeted grooming. MRP – `1,113 onwards

VICHY HOMME Hydra Mag C comes with a fortifying 24-Hr hydrating care that boosts energy and recharges the skin cells while helping in blood circulation and improving radiance. MRP – `1550

TONI & GUY Deep Clean Shampoo clariﬁes and cleanses the hair to remove product build up and grease for a complete hair detox. MRP – 250ml for `700

GARNIER MEN Acnofight face wash is its first anti-pimple face wash for men, which promises to fight the six signs of pimples and provide pure and smooth skin. MRP – 50gm for

`85

TIGI Bed Head features products

that texturises the hair including, Hard To Get which is a light, matte separated hold for a totally piecedout look; Hard Head Mohawk Gel that dries quickly, deﬁes gravity for ultimate hold; Manipulator that spikes, twists and texturises and Bed Head Stick for instant texture and hold with a semi-matte ﬁnish. MRP – `800

onwards

THALGO Wake-up Shower Gel is an exclusive men’s oﬀering for

both body and scalp that contains Algue Bleue Vitale, an extract from algae growing in a medicinal lake. It has energising, cell renewal and anti-ageing properties. MRP –

200ml for `1,300

KAMA AYURVEDA Himalayan Almond face Scrub for men is specially formulated to

exfoliate and promote new cell growth. The Saﬀron induction brightens skin, clears complexion and reduces pigmentation while ﬁnely ground sweet Almonds that are rich in Vitamin E & D nourishes, nurtures while exfoliating and preventing ingrown hair. MRP – `750

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NIVEA MEN AllNIVEA All-in-1 Face wash for Men oﬀers multip M multiple beneﬁt products which

quickly addresses problems like dark spots, oiliness, acne, blackheads, sun, dirt, pollution along with its 10 times whitening eﬀect and is available in two Spot reduction facewash variants, S and Oil ccontrol facewash. MRP –

50gm for `99

GIL GILLETTE FUSION Hydra Gel comes with a Hyd

deep, dee rich formula of hydrating emollients and lubricants em that th softens facial hair and protects sensitive skin pr while shaving with the help w of o Glycerine and beardhydrating agents. h

MRP – `299 onwards M

M MARKS & SPENCER Blue Energy Shower B Gel comes in a fresh G

fragrance with notes of fr Bergamot and fruity Apple, B combined with Siberian Pine co and Cedar leaf, resting upon base of Vetivert and Musks. a ba

MRP – `399 MR

PAR PARK AVENUE Beer Shampoo oﬀers a refreshing Sham

twist, as a beer claims to not only hair volume but also makes boosts h them soft and silky. Infused with acids, proteins, mineral-rich amino acids barleys, hops and yeast, the malts, barley brings the best of the beverage. shampoo brin

200ml at `160 MRP – 200m

DABUR OXYL OXYLIFE Men Crème Bleach is an oxygen oxygen-rich formula specially

developed for men’s skin ski that claims to remove month-long dullness in just ju 15 minutes, while oxygen removes dead skin and tan, and ox xygen opens pores, remov givess instant long-lasting fairness. fairn MRP – 15gm for

`40

EMAMI FAIR & HANDSOME Instant Fairness Face Wash claims to be powered by AActiFair Peptide, a patented

formula. The scientifically peptide, created through a breakthrough form advanced formula of ActiFair Peptide along with powerful cleansers effectively removes dirt and excessive oils leaving b back a squeaky clean visibly effe brighter brighte er look. MRP – On request COMPILED BY VANDANA THAKUR

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BEAUTY BE EAU AUTY TY Y/Gr Gro Grooming oomi ming mi ngg T Tools ools oo ls

Grooming gets

he grooming sector is often dominated by female products, but today’s men are as stylish as women starting from trying out new hairstyles to styling their beard everyday. Thus men also need and demand equal tools for their grooming and highly precise shavers, razors and trimmers are becoming a must for them. Catering to this need brands are also coming up with tools having new and innovative technology. Vikram Mohan, Founder and Director, Bounce salon said, “According to me clippers with detailing like Wahl have are the next high-end gadgets to look in male grooming sector. These are easy to use men can just trim their beard, shave their sideburns and do desired styles.” Mitesh Rajani owner of Nuevo salon and also owner and make-up artist agrees on the same that clippers are one of its kind innovations in male grooming market, “Clippers are two-in-one solution as they also act like trimmers. These can be used for hair, trimming beard and also for body hair.” Brands like Philips, Wahl, Gillette, Vega, Panasonic and many more keep on innovating new technologies to give more options to their male consumers.

fashionable SMART GADGETS, INNOVATION AND TECHNOLOGY ALWAYS ATTRACT MEN. APART FROM PLAY STATIONS, MOBILES, AUTOMOBILES -- ELECTRIC SHAVER, TRIMMER AND RAZOR COMES ALSO UNDER SMART GADGETS CATEGORY COMPRISING THE GROOMING PART. BEAUTY LAUNCHPAD HIGHLIGHTS SOME OF THE INTERESTING TOOLS WITH CUTTING-EDGE TECHNOLOGY.

VEGA T-PRO HAIR TRIMMER The T-Pro hair trimmer comes under Vega’s innovative styling and grooming products range ‘The Styled You’. It gives you very precision hair trimming by its unique blade settings.

Innovation: Equipped with a high-torque, powerful motor and razor sharp blades, this trimmer can trim stubble or shape your hair in various styles easily.

Highlights: The Vega hair trimmer

features precision-honed steel blades, which are accurate and durable with self sharpening property. This clipper features an ergonomic shape which makes it comfortable to hold in a variety of positions.

Price: `2499

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WAHL SUPER TAPER

WAHL’s professional range of corded clippers – Super Taper has the most powerful motor of WAHLs’ classic series of corded salon products in India. Super Taper is a professional kit featuring a Corded Clipper with Taper Lever with a 3mm/ 6mm/10mm and 13mm Attachment Comb along with a Styling Comb and the rust resistant, high precision, Adjustable Blade. In addition, a Cleaning Brush, Oil and a Red Blade Guard are a part of the kit.

Innovation: Super Taper features an

uncompromised durability with high performance and long lasting professional V5000 clipper motor.

Highlights: The Super Taper kit comes with the standard Indian plugs and cords and no Adaptor is required. Ideal for all clipper work, it is rust resistant, high precision, chrome plated blades.

Price: `4250

PANASONIC ES-LV90-K

This smart looking razor comes in a matt black ﬁnish. With this product Panasonic aims to make a diﬀerence in the premium segment using innovative technology.

Innovation: It has been

designed especially with LAMDASH 5-blade Shaver with brand new gyro-omnidirectional 5 shaving blades. It is the world’s ﬁrst direct magnetic linear drive that runs at 14,000 cpm. It is also equipped with Sonic cleaning function that works to remove minute follicles of hair making it perfect for hygiene qualities.

Highlights: The ES-LV90 lamdash maintains the same charger function that will recharge and clean the blades just like the former model, but adds even more power to the shave you can achieve. After the 14,000rpm face-hugging deep shave has finished, it will sterilize, clean and dry itself. Its 30 degree nanoedge inner blade gives flexibility while shaving with a smooth finish. The automatic self -cleaning, drying and charging system with Informative LCD display with remaining power indicator and charging, cleaning and inner blade replacement reminder makes it one of the most user friendly products for consumers. Priced: `34,999

GILLETTE FUSION SPECIAL EDITION RAZOR

This razor comes in a stylish design, with the orange and blue ﬁnish. The colours resemble Indian team colours. Also, the India engraved handle showcases a fan’s dedication for the team.

Innovation:

Gillette Fusion features a breakthrough 5 blade Shaving Surface™ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for signiﬁcantly less irritation and more comfort.

Highlights: The Precision Trimmer™ blade is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair. The Flexible Comfort Guard feature follows the contours of the face to help the shaving surface comfortably shave closer. An enhanced Indicator Lubrastrip infused with Vitamin E and Aloe fades from green to white, signaling when optimal shave conditions have been reduced. The modern razor handle provides enhanced ergonomics and gripping surfaces. Price :`299

PHILIPS BEARDTRIMMER 9000 SERIES

It is the world’s ﬁrst laser guided trimmer that gives men ultimate control over their facial look, allowing him to create a precise and symmetrical facial style.

Innovation: The technology within project a thin beam onto the face, exactly where the hair will be cut. The unique laser guidance system projects a sharp line of light to pre-align your style before you trim. It points out where the hair will be cut so you get it right every time.

Highlights: The zoom wheel ‘locks in’ your chosen length setting. Just turn the zoom wheel

on the handle until the length you want is displayed. The chosen length is now ‘locked in’ for a precise and even trim. The LED display shows chosen length setting in millimetres. It comes with dual-sided reversible trimmer. On one side, the 1 17/64” (32mm) high-performance trimmer cuts very close while protecting skin. On the other side, the 5/8” (15mm) precision trimmer creates a detailed look, even in those hard-to-reach areas like under the nose and around the mouth. To clean, simply rinse the water-resistant trimmer under the tap.

Price: `7495

b eauty l aun chpad | 05.14

GROOMING /Ingredients

IT’S A

MAN’S

THING | BY VANDANA THAKUR |

MEN’S GROOMING CATEGORY GREW AT NOTHING LESS THAN 22 PER CENT IN 2012 WITH MEN’S DEODORANT CARE GROWING AT 33 PER CENT AS PER EUROMONITOR INTERNATIONAL. ASIA IS DRIVING THE GROWTH OF THE MALE GROOMING MARKET WITH THE INDIAN MARKET PLAYING A CRUCIAL ROLE. GIVEN THAT SKINCARE IS AMONGST FASTEST GROWING SEGMENT IN MEN’S GROOMING AS PER KLINE’S GLOBAL ANALYSIS OF MALE GROOMING IT’S NATURAL THAT PRODUCTS SPECIALLY CATERING TO FAIRNESS AND SPECIALIZED NEEDS ARE ALSO GROWING IN SOPHISTICATION. THIS CLEARLY INDICATES THAT THE MANUFACTURERS SHOULD FIND SUITABLE INGREDIENTS THAT ARE EASY AND CONVENIENT TO INCORPORATE, PACKAGING THAT APPEALS HENCE CREATING SPACE ENOUGH FOR A WHOLE LOT OF NEW CONCEPTS TO GET INTRODUCED IN THE MARKET. BEAUTY LAUNCHPAD INDIA BRINGS YOU AN UNDERSTANDING OF HOW THIS SECTOR IS PUSHING THE PERSONAL CARE BOOM IN INDIA, WITH A SPECIAL FOCUS ON INGREDIENTS PER SE.

t’s a beautiful time to be a man, as personal care brands are preparing their portfolio for what seems to be the biggest assortment of product launches for men in over a decade. The big daddies of the game, that had in a way created the concept of a metrosexual man during the last decade, are upbeat as a growing population of fashion-conscious men are keenly hogging up their oﬀerings. This made the myth a reality that somewhere that segment existed and has been growing. The marketers are now seeking to sell their products like, shampoos, gels and bodywashes to men and are now looking towards a much broader audience. Interestingly, it was way back in 1976 that globally one of the most revered brands, Clinique, launched its ﬁrst men’s skin care range in the market and has now over 20 products available. The brand claimed its Men Age Defense Hydrator SPF15, launched in the year 2008 in the UK and Europe markets, as a skincare

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system specially developed for the needs of men’s skin, by providing active ingredients to both prevent skin damage and repair damage that has already occurred. Earlier, in a research that was carried out in Clinique’s laboratories established that male skin ages in a diﬀerent way to that of female skin. The research also showed that shaving speeds up the ageing process for men, given that every time shaving takes place, layers of protective skin - that often also help to retain moisture - may be stripped away. According to a report published by Kline & Company titled, a new Male Grooming Products: Global Market Brief, Asia saw the highest growth in the male grooming products market in 2012, which primarily was a result of men’s increasing ﬁxation towards looking young. The male grooming market here posted an impressive 32 per cent growth in the same year. Another market research company, RNCOS noted that, men

cosmetic products were becoming popular in India as male consumers were willing to pay premium price for cosmetics products developed specially for them. With this, the segment was predicted to occupy around one-third of the total cosmetics market and an increasing demand stimulated the emergence of several new players specialising in male cosmetic products. The report read, “Rising awareness, increasing influence of western world, product availability, and changing lifestyle are the main driving forces propelling the male cosmetics industry and the segment is expected to surge at a CAGR of more than 18% during 2011-2015. It further added, “From visiting parlours for manicures and pedicures to spas, Indian men are concentrating on every aspect of grooming. Face-care (skin whitening) creams and lotions, in particular, are catching attention of Indian men. Deodorants also play an equally important role in the male cosmetic market of India.” Taking cue from the same growth pattern, Vivek Sahni, Co-founder of Kama Ayurveda adds on to say, “There was a time when the market for male products especially in India was very limited or negligible. But in the last decade or so we have seen a dramatic increase in men’s toiletries. It no more consists of usual shampoos, deodorants and shaving creams but includes moisturisers, facial cleansers, eye serums, anti-agers and much more. Seeing the demand, the industry is catering to this growth. According to an international survey, in 2013 – men for the first time spent more cash on grooming products than on shaving products. This proves that the growth is positive and will only increase.” In the past there has been a growing acknowledgment of this segment by cosmetic manufacturers, some of which have been premature. But given the current sustained growth trend in the segment the emphasis is back. The manufacturers are keen on incorporating suitable ingredients into these products, which further led to the opening of opportunities for a host of ingredients suppliers. An eye on the mass retail shelves shows the dominating presence of Garnier Men & Fair & Handsome by Emami. “Skin Care is an evolved and intensive category that necessitates usage of Molecules, Technologies, Delivery systems that not only deliver the biological efficacy (performance) of product but also brings in a wow differentiating sensorial application through all stages of product usage. Hence, the Ingredients and technologies used in devising these products not only have to be exciting sensorially, deliver physical and biological effects, but also have to be safe during long term usage. For

Earlier this year, Netherlands-headquartered AkzoNobel introduced its first range designed for the men: the Male Fundamentals range, designed to help formulators create specific styling and grooming for men around the world. Next up, Germany-based Evonik launched its new men’s care concept, encompassing a consumer survey covering market insights on male grooming routines, as well as the implementation of its own scientific studies on male skin and development of selected formulations just for men with proven efficacy data. Another chemicals giant, Ashland, has also recently upped its men’s care offering with the introduction of its ‘Groom n Go’ formulation kit based on the idea of offering men a comprehensive personal care regimen in less time. example, Fair & Handsome is based on understanding male and female skin differences and ensuring that the product has been designed keeping the key requirements of the male skin as essential differentiating factors. The skin lightening technology used here is based on scientific combination of efficacious molecules such as Vitamin (Niacinamide), Sunscreens, and Peptide (Lumino Peptide) that have been known and studied for delivering skin lightening benefits,” says an Emami spokesperson, the brand which currently leads the skincare male offering with its Fair & Handsome range. And though a lot of manufacturers are developing a modern approach towards creating ingredients for the products, there are many brands in the market that swear by the traditional Indian Ayurveda route. Considering that most of these brands are looking at this category quite seriously, a lot of them have been in the fray to offer a niche product portfolio, which

GROOMING /Ingredients further means creating more specific ingredients. “The key difference when it comes to male product and packaging is that the men are more interested in what the product does to them. Today the clients are more educated and they search on internet about the function of products and ingredients. So if we offer our customers the products with such ingredients which will fulfil their needs but at the same time some different ingredients that adds value or additional benefits, the clients will feel inclined to buy those products for more benefits. For example other than the necessary ingredients required to fulfil certain hair and scalp needs we have added in all SP Men shampoos Vitamin B5 for hydration of hair and scalp and hair strengthening. Similarly we have added Vitamin Complex in our SP Men Tonics for Improved scalp moisture and hydration and to reduce itching and inflammation of the scalp which is a common concern with male clients due to their active life style. Also we have added Vitamin E Acetate in all our styling products other than the required ingredients to protect the hair from free radicals present in environment,” says Sebastian Professional India Master Alchemist Swati Gupta. In India, major manufacturers within beauty and personal care launched male-specific products in 2012. Men’s grooming products can now be found under brands such as Garnier, Nivea, Fiama Di Wills and Olay, which a few years back were confined to names like Palmolive, Cinthol, Axe, Gillette, Park Avenue and Old Spice. Gillette India led the male grooming market with the largest value share of 33% in 2012 as per Euromonitor International. Homegrown consumer goods major Dabu, who recently introduced the first ever cream bleach for men adding to its Oxy Life range. Dabur is slated to soon introduce a line of skincare and hair care products for men even as brands like Nivea and Garnier upped the ante with multiple launches and strong marketing tactics. Garnier has also done hair colour specially for men perhaps in an answer for different packaging requirements. Apparel major Raymond’s Park Avenue recently launched a beer shampoo targeted at men backed by a 360 degree advertising campaign. The male skincare segment is expected to grow annually by 25 per cent, mainly routed by a host of skin whitening creams. Dominant players in this market are Emami’s Fair & Handsome and HUL’s Fair & Lovely Max Fairness. Over the years, there have been products positioned for men with different skin types, from oily to dry. But while the industry is witnessing a great growth period touching a CAGR of 25 to 30 per cent per annum, these products, so to say, are not much in number. Add to this a host of facial washes, body soaps, facial toners, deodorant sprays and moisturizers, and any semi-lucid marketer would be dizzy with the future prospects of this category. Interestingly, the one area of men’s personal care that has received the least attention is the anti-ageing category which does not cater much of the products marketed as ‘just for men.’

As for the key ingredients, there are products featuring antiageing ingredients, such as bay leaf, lime oil, aloe, lavender, shea butter, vitamins and antioxidants, clearly indicative of the fact that though a product might have anti-ageing qualities, the maleoriented marketing message is not necessarily focused on that application. However, while talking of the future, this category could see considerable growth as men’s brands move beyond shaving and into other areas targeting some of the attractive segments of personal care. Having said that we know also for a fact that India always catches up fast and leap frogs towards global trends. The latest trend to be spreading worldwide has been that of growing and maintaining well groomed beards as per Kline’s Sr. Research Analyst, Ewa Grigar. Whilst on the one hand this has seen a the male shaving products category slow down, it is also creating a space for new products for grooming beards - be they for conditioning, colouring or smoothing! Depending upon the socio-economic segment, age group and profession Indian male are deﬁnitely seen taking the big leap becoming more demanding when it comes to grooming. Hair colour as a category is on the upswing as are experientials in salons and spas! To say the least, the growing demand will eventually lead to a growth in supply, also boosting the least heard of ingredient companies, which will be at the forefront with their most innovative oﬀerings in terms of actives in times ahead.

In Focus

According to market analysts, a major portion of the growth is likely to come from India’s three million rich males. Industry estimates suggested that the market size for men’s personal care products is `1,700 crore. In a report by India’s ﬁrst exclusive retail chain, Men & Boys (M&B), which oﬀers men’s personal care products, the monthly per capita consumption of grooming products is expected to be `3,739, which will be twice the number by 2020, that currently stands at `850. Further noting that soaps constituted 35 per cent of the market in 2011, is expected to dip to 16.2 per cent by 2020, while the shampoos accounted for 11.4 per cent of the market share. Market share of pre-shave oils, shaving creams, gels, foams and aftershave balms and creams will grow from the current market share of 5.5 per cent to 7.9 per cent by 2020. The fragrances and deodorants segment has been growing at a rate of over 40 per cent per annum and is expected to gain a market share up to 14.2 per cent in 2020 from 5.1 per cent of the last year. “The much hyped skin brightening or lightening products comprise only 1.1 per cent of the men’s grooming products market in India, and is projected to grow to 1.7 per cent of the total market share by 2020,” said the report.

Also Available at : AHMEDABAD Panash International, Ph.: 09099660909 AGRA R.S.Enterprises, Ph.: 09897579450 AMRITSAR P.L. Traders, Ph.: 09888033538 BANGALORE Vaibhav Store, Ph.: 08041518183, 09886597935 BHOPAL Rishi Enterprises, Ph.: 09826058102 CHANDIGARH Srishti Enterprises, Ph.: 09988272847 CHENNAI Angel Enterprises, Ph.: 9962737051 INDORE Monalisa, Ph.: 09826070857 JAIPUR Sondaryam Enterprises, Ph.: 09829053507 JALANDHAR Impression Beauty Zone, Ph.: 09464520041 KOCHI Live in Health, Ph.: 09447169659 KOLKATA New Look, Ph.: 9830690842 KANPUR Vee Pee Enterprises Ph.: 9235839431 LUCKNOW Super Sales, Ph.: 09795192968 LUDHIANA United Marketing, Ph.: 09814418767 MUMBAI (West) Beauty Planet, Ph.: 09819396690 (South) Ultimate Beauty Solutions- 022-23454671/72/73 NAGPUR Bhagwan Das Traders, Ph.: 9372397208 PUNE Rohit Enterprises, Ph.: 09766261188 Angtarang Academy, Ph.: 9822067404, 020-24243656 RAJKOT Rushi Cosmetics- 9428266072 RAIPUR Roshan Agencies, Ph.: 09893157777 VADODRA Shradhdha Agencies, Ph.: 09825037944

BEAUTY/Men

Men of the

HOUR

AS CLASSIC BARBERING GAINS TRACTION, SEVERAL OF THE BIGGEST BEAUTY BRANDS SHARE THEIR VISIONS OF MEN’S HAIR TRENDS FOR THE COMING SPRING.

“For a trendy spring look, he’ll want a cut that looks great in any situation—casual or formal,” oﬀers Lisa Lobosco, Creative Director of ECRU New York (ecrunewyork.com). “He should consider a cut that requires minimal styling to keep traveling easy. Go for a medium layer cut, oﬀ the ears and tapered in the back. This cut is short enough to look professional and easy to style with just a bit of gel or pomade; but there’s also enough length to get creative for a night on the town.”

“Long hair is in, but it should still look groomed and polished,” says Vaughn Acord, creator of V76 by Vaughn (v76.com). “This look is sexy, modern and timeless, with sharply cut hair and deﬁned pieces creating a raw, but contained look. Masculine and unruly, this style maintains long hair in the front and back, with shorter hair on top for textured volume and a perfectly disheveled eﬀect.”

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“I’m predicting that beards will still be trending this spring,” shares Jay Fata, Eufora Hero for Men Global Team Educator (euforahero.com). “This trend has slowly come to life over the past few years and I feel it’s ﬁnally hitting the mainstream. Previously worn and adorned for just a few months of the year surrounding ‘Movember,’ now the ‘All-Year Bearder’ is a look that isn’t leaving soon.”

TOP, LEFT: HAIR: DAVID BOYD FOR SAM VILLA; PHOTOGRAPHER: MATT PETERSON; MAKEUP: COURTNEY HENDERSEN; WARDROBE: DAVID BOYD

Inspired by the dusty days of street ruffians and bare-knuckle boxers, Sam Villa stylist David Boyd contrasts modern shear techniques with traditional clipper work and straight razor finishing—illustrating that when it comes to accommodating today’s male clientele, stylists must incorporate classic barbering with modern texture. To view the entire collection and how-tos, visit beautylaunchpad. com/fisticuffs.

American Crew’s new 2014 collection focuses on “the independent,” an experimental groomer whose taste varies from gravity-defying ’dos to deep side parts. The independent uses gels to sculpt bold styles, like this 1980s-inspired look that reaches for the stars. To see the rest of the collection and howtos for each of the looks, visit beautylaunchpad. com/american-crew-men-2014.

Inspired by fashion designer and ﬁlm director Tom Ford, Joico Guest Artist Eric Mayes created the Built Ford Tough collection on behalf of jcpenney salons. This full-textured look was cut with a slight taper on the sides and back that was incorporated into the hairline. Mayes lifted the top sections and pointcut to accentuate the natural texture. To see the rest of the collection, visit beautylaunchpad.com/built-ford-tough.

Suave Sophisticate, the new men’s collection from DJ Victory, showcases a range of looks that verge on over-the-top (the deep side-parted image above is perhaps the most lowkey of the bunch!) but can be adapted for more wearable styles. To see the rest of the collection, visit beautylaunchpad.com/ suave-sophisticate.

Andis’ ﬁrst styling series, the American Legacy collection, features looks that can be achieved with the brand’s clippers and trimmers. Excitingly, it also consists of six hair makeovers for Andis employees! Riko’s look, with its carved-in designs and über-groomed beard, comes courtesy of the South of France trimmer (andis.com). To view the entire collection and video tutorials, visit beautylaunchpad.com/american-legacy.

TOP, RIGHT: HAIR: ERIC MAYES; PHOTOGRAPHER: ROBERTO LIGRESTI; MAKEUP: DAVID MADERICH; STYLIST: BEAGY ZIELINSKI; BOTTOM, LEFT: HAIR: DJ VICTORY; PHOTOGRAPHER: DEVIN CASPER

“We’re seeing more and more men with ﬁner hair leaving strands long on top,” explains Jason Reyes, John Paul Mitchell Systems International Trainer (paulmitchell.com). “This gives a gentleman more fabric to play with, meaning he can go in with a dryer to add volume or give a little wave for a natural, fuller look. For thicker, coarse hair, we’ll continue to see shorter styles with tight sides.” We love the versatility of these looks; as Reyes says, they can go from “Wall Street to Main Street” with a little styling change-up.

BEAUTY/Grooming-Skincare

‘F

irst impression is the last impression’, is a saying that perfectly says it all just in a sentence. The way you look or your physical appearance pretty much decides for the way you are looked at by other individuals, making it almost mandatory for each one, barring the sex barrier, to update themselves with a sharp and strong edge. Keeping upbeat with the latest in terms of skincare and fashion is no more an option for the men of the society instead is a must for all. Taking this obsession a further notch up is the boom of the cosmetic procedures being adopted by them. “Gradually the male clientele has increased – when I started my clinic in 1993, there were about 5 per cent men , today it has gone up to about 30 to 40 per cent,” says Dr. Rekha Sheth, Vice President of the International Society of Dermatology while sharing her aﬃrmation on the subject.

GROWTH OF THE GROOMING SECTOR

Dermat Upgrade for Men | BY SOHANI DOGRA |

THE WAYS OF A METROSEXUAL MAN ARE THE ORDER OF THE DAY. BEAUTY LAUNCHPAD BRINGS TO THE FOREFRONT THE GROWTH OF THE COSMETIC PROCEDURES IN A MAN’S WORLD, BRINGING THEM AT PAR WITH THEIR COUNTERPARTS IN THE RACE FOR GROOMED MAKEOVERS.

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Male vanity is reaching new peaks all the time. Making a comprehensive part of a modern man’s personality today are his grooming choices followed by the respective aftermaths. “In the fast-paced world we live in, if one does not make a good impression at the beginning, there aren’t many chances of second opportunities. Therefore, men do not have the luxury of not grooming themselves anymore. However, looking good consistently takes some work. Skin care and grooming for men is an important concern today. Men are just as worried as women about the health of their skin and are willing to do anything to prevent the tell tale signs of ageing from appearing. The male grooming space in global emerging markets has grown on the back of rising urbanization, disposable incomes and the tendency towards ‘individualism’. Marketers are fast introducing varied male grooming products to cater to this segment in Asia and Latin America, where the growth potential is the highest,” says, Dr. Varun Katyal, Consultant Dermatologist and Wellness Expert, The Skin Centre, Delhi. Giving her consent to the growing trend, Dr. Deepali Bhardwaj, Dermatologist, Dr.Deepali’s Skin Clinic, Delhi, notes,

“ The men today are extremely inﬂuenced with the concept of undertaking surgical procedures to improve their physical appearances. Today we live very cosmopolitan lives where everyone both men and women believe in looking and doing the best for themselves. Men are still by and large the bread winners in our society. In this whole game why should a man be left behind? They all have the right and hence, I am so glad that today a lot of men like to spend on their beauty and are in some ways better clients too, as they trust their doctors and generally don’t over indulge.”

PHOTO CREDIT : OSMO MEN COLLECTION, HAIR :LOU CLAVÈ, MAKE-UP : ANA CRUZALEGUL

COSMETIC UPLIFT

SERVICE DEMAND

With enough knowledge and awareness

With growing urbanisation, overplay on looking good, DATA COURTESY: CosmeƟc Surgery StaƟsƟcs 2013; BiƟsh AssociaƟon of young and fit in the corporate AestheƟc PlasƟc Surgeons sector, and the huge influence of Bollywood, media and social networking, the segment for invasive about the growing trends and respective and non-invasive aesthetic procedures is requirements, the men today know growing like never before. exactly what treatments they want to Today, men of all ages and all walks of adhere to. “More and more men today are life are looking at cosmetic procedures opting for non-invasive as well as invasive in order to receive utilitarian acceptance grooming methods or procedures to and setting up their individual parameters look their best. Some of the top surgical in the world of trend conscious, procedures requested by men include fashionable avatars. Adding to the list liposuction, rhinoplasty, eyelid surgery of rebellious goals to be achieved today and body contouring surgery. Leading are; a balanced nose, a rejuvenated face non-surgical treatments include laser hair with no signs of ageing, uplifted male removal, non-invasive body sculpting, as breast, slimmer waist lines etc. As per well as botox, dermal filler treatments, IPL Dr. Chiranjiv Chhabra, Dermatologist, treatments.” Skin Alive Clinics, Delhi, there has been However, some of the reasons which a major shift in the way men look at skin attract men to non-invasive methods are; care and other grooming needs today. These procedures are typically quick, Gone are the days where you found only varying from several minutes to an hour a shaving cream, a soap and an after or more, and require little preparation shave as men’s all time facial skincare beyond topical numbing cream; products. You just have to look at the The cost is generally less than half the cosmetic market inundated with cosmetic amount of surgical alternatives; recovery treatments for men to know that today’s is rapid—slight bruising and mild men are as cautious about looks as the discomfort is common, but most patients women, they are equally concerned about can return to work immediately; how their face, body and hair looks. The Non-invasive options are often cosmopolitan men of the current age are gradual and relatively unnoticeable, more conscious about their appearance leaving little indication that work has and have graduated from being admirers been done,” says Dr. Katyal, sharing his of beauty to being good looking knowledge and experience on the subject. themselves. They are even willing to opt “Talking about, anti-ageing

procedures, men of late have shown an increasing consciousness. The metrosexual man today is a reality! The truth is that a man is as worried about his receding hairline, the wrinkles on his face or a bulging tummy as women are. If ﬁve years back the ratio of women to men visiting us was 9:1, today it is 6:4. Men have taken to botox in a big way, and opting for procedures like Thermage, Scarlet for anti-ageing and Stemcell therapy or Platelet Rich Plasma therapy for hair growth to cure baldness. They show equal concern for pigmentation, acne and are increasingly opting for laser hair removal as well. Laser Hair removal is very common amongst the men in their 20’s and 30’s. Body sculpting procedures like, Coolsculpting are highly in demand too,” adds Dr. Chabbra.

WATCH OUT FOR

Cautioning the men looking at investing in these treatments, Dr. Sheth elaborates, “In my opinion these are not ‘beauty’ treatments — they are reparative or preventive treatments. However, they should be performed by trained professionals only, since bad names given to these procedures can be attributed to untrained professionals.” “Before opting for any non-surgical or surgical cosmetic procedure, one must know and understand the potential beneﬁts and risks properly. With every cosmetic procedure, surgical or nonsurgical, there are chances of certain things going wrong, therefore one must ﬁnd out the risks and complications before hand, as well as their potential costs. Also one must maintain realistic expectations. Non-invasive treatments are not miracle workers—Botox, for instance, can do wonders for muscle lines that aren’t deep, but it may take several treatments to soften creases that have been deeply etched over the years. Results for many procedures take several days to become apparent, and they typically don’t last forever,” further highlights Dr. Katyal, making the creation of a checklist, utmost mandatory before indulging in the procedures for good. b eauty l aun chpad | 05.14

Diva Talk

FRAGRANCE /Preview

VERSACE Eros Inspiration: In

the words of designer Donatella Versace, the fragrance is for a man who is herdic and passionate just like a Greek god.

Notes: It opens with Mint Leaves, Italian

Lemon Zest and Green Apple followed by Tonka Beans, Ambroxan (Amber), Geranium Flower and Vanilla in the heart, along with Cedarwood and Virginia, Vetyver and Oak Moss in the base.

DIOR Homme Inspiration:

The fragrance reﬂects today’s man who is vivid and potent, wild and free.

Notes: The scent opens with an eclectic taste of Calabrian Bergamot, Guatemalan Cardamom and Vaucluse Lavender and carries forward the legacy with Tuscan Iris Absolute and Amber in the heart, followed by Virginia Cedar wood and Haitian Vetiver ending it all.

GUCCI Made to Measure Inspiration: The EDT represents an intensely masculine partner for its iconic female perfume Gucci Première.

Notes: Top notes are composed of Calabrian

Bergamot, Tunisian Orange Flower, French Lavender and Anis seed while heart contains Sri Lankan Nutmeg, Water Lily, Juniper Berry, Plum, Cinnamon and Juniper Berry. The base has Cistus Labdanum, Patchouli, Leather and Amber.

DOLCE & GABBANA The One

Inspiration: It is a concentrate of elegance and sensuality, that’s classic and modern, vibrant yet engaging.

Notes: The top notes comes from the

mouthwatering combination of Grapefruit, Coriander and Basil. Spicy and warm notes of Cardamom and Ginger drive the strong sensual signature, with a deep dry down of Tobacco, Ambery and Cedarwood notes.

JUST CAVALLI For Him

TOP Notes EMBRACE MASCULINITY WITH THESE BEST-SELLERS

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Inspiration: Putting forth a sense

of poise and a touch of sensuality, the fragrance is unashamedly masculine, a call of the wild echoing in the very heart of the city.

Notes: The scent opens with notes of Wild Pimento, closely followed by sensual heart note of Vetiver Wood while the base of smooth Leather adds its rich mix of depth and voluptuousness.

DAVID BECKHAM Homme

Inspiration: The scent has been created with an aim to reveal the essence of charismatic man with style, a football star, trendsetter, husband and a father. Notes: Created by Pierre Negrin of Firmenich, the top notes oďŹ&#x20AC;er Citrusy zest, Ginger and Szechuan Pepper. It introduces Cashmere, Leather and Rosemary in the heart, while the base leaves a trail of Mahogany, Patchouli and Musk. CALVIN KLEIN Encounter Fresh

Inspiration: This fresh, woody,

aromatic scent creates a distinctive style with unapologetic masculinity.

Notes: The fragrance opens with soft top notes of Italian Bergamot and Mojito Accord, followed by the extracts of light Rum, Cardamom and Lavender and a dry down of Cistus Leaves, Sandalwood and Patchouli blended together.

F by Ferragamo

Inspiration: F by Ferragamo pour Homme Black is the essence of a forceful yet reserved man who has expressions that are seductive and fatal. Notes: Olivier Polge from IFF intensiďŹ ed the composition by using rich Lavender Absolute blends with Madagascar Black Pepper and Coriander seeds. The profound and sensual association of Labdanum and Tonka Bean warms the heart notes and leaves an aristocratic trail of fascination each time.

AZZARO Chrome United

Inspiration: The fragrance celebrates friendship of men, the strength of bonds and the feeling of freedom.

Notes: To top it all, Sichuanpepper

and Coriander harmoniously melds with Bergamot. The Tea-Green heart along with Ceylon Black Tea creates a vegetal explosion of Violet Leaf and sensual White Musk comes along with Cedar Wood in the base.

BULGARI Aqva Pour Homme Inspiration: The man who is at ease with himself, direct yet intense drives the Aqva scent. This man is mysterious who aspires to be pure in body and mind and wise in action.

Notes: It has sunny freshness of Petit

Grain, a distillation of Orange Tree Leaves and Twigs mingled with the scent of Mandarin. Santolina adds an aromatic note and Posidonia comes across as the strongest accord. The end notes are Mineral Amber inspired from the hard minerals. COMPILED BY VANDANA THAKUR

NAILS /Preview CLINIQUE A Diﬀerent Nail Enamel is claimed to be an innovation for sensitive skins, formulated to minimise skin sensitivity. It comes with a quick drying application and is available in a rainbow array of 12 shades.MRP: `1,100 MAC Proenza Schouler collection

features the cool cleverness of the woman captured in conﬁdent colours. The nail lacquers glide on in creamy, urban hues in shades of Thimbleweed pale nude, Bougainvillea bright orange coral, Dayﬂower clean plum and Nocturnelle black as night. MRP: `1,050

HOT T I PS

THE LATEST IN COLOUR THREAPY FOR HANDS AND FEET

MAX FACTOR Glossﬁnity is a chic

collection of glossy long-wear nail polishes, specially designed to help you to make your own weekly signature style statement. The 26 signature shades possesses a high gloss ﬁnish that lasts for up to 7 days.

MRP: On request

SALLY HANSEN Complete Salon Manicure is an ideal

INNISFREE Eco Nail Color Basic is a long-lasting, vivid and glossy collection inspired by the colours of nature, focused on natural ingredients and eco friendly packaging. MRP: `200 74

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choice for those looking for a base coat, strengthener, growth treatment, salon-inspired colour, top coat, chipresistance and a gel ﬁnish all in one bottle that comes with patented Vita Care technology for advanced 10 day wear. MRP: On request

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NAILS /Trendspotting

GEL POLISH ...A Boon to Every Lady !!!

LEADING INTERNATIONAL BRANDS OF THE NAIL INDUSTRY HAVE LAUNCHED GEL NAIL COLOURS AND THE DEMAND IS MORE THAN WHAT EXISTED FOR TRADITIONAL NAIL LACQUERS. APTLY CALLED THE MANICURE OF EVERY WOMAN’S DREAM, SOAK OFF GEL HAS CAUGHT THE ATTENTION OF WOMEN LIKE NEVER BEFORE. WE BRING YOU AN EXPERT TAKE ON THIS LASTEST FAD! — BY DARSHANA PATIL, PROPRIETOR, ELAN NAIL STUDIO & SPA

ho could have imagined until just 3-4 years ago that the manicure nightmares would ever get resolved and a revolution called ‘Gel Polish’ would soon make a debut that today has pushed every woman, who feared chipped, smudged nails, to go for these ‘Must Have Nails’ that has overcome the shortcomings of a traditional nail paint or manicures.

NO DRY TIME

You can walk away from the nail salon and do what you like as it dries instantly soon after applying and curing under the UV or Led lamp.

NO CHIPPING

The Gel polish easily stays for about 2 weeks or even more without chipping, so the nails look well manicured for a long time.

NO SMUDGING

As the polish dries instantly you do not need to worry about it smudging or leaving any impression marks which happens with traditional polish even after hours of manicure.

MORE ECONOMICAL

As the Gel Polish lasts longer, it actually works cheaper for the clients. The manicure /pedicure cycles, which usually are every 10 days primarily just because the nails look horrible with the chipped polish, can now be pushed easily to every three weeks.

SAFER THAN OTHER NAIL EXTENSIONS

The Gel polish is much more safer than the acrylic or hard gel extensions as it does not need any strong nail glue, bond, adhesives, neither the prep needs any hard roughing or drilling, leaving the natural nails intact. The method to take off the Gel polish is also quite simple and does not need any strong drilling or scrapping, just a soak off in acetone wrapped foil and it easily peels off after 15-20 minutes flat.

FOR THIN, SENSITIVE AND BRITTLE NAILS

As the Gel hardens immediately after UV curing, it actually gives support to thin, sensitive or brittle nails. Also, it has worked as a great substitute for extensions for women who avoid keeping long

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nails otherwise, but go for acrylic extentions since their nails tend to bend, break or peel after a natural healthy looking length.

FRESH GLOSSY LOOK

The Gel polish grows out with the natural nail growth, but the gloss and freshness does not go oﬀ, keeping your ﬁngers and toes looking great. A French manicure which usually stays for not more than 4-5 days with the normal nail polish, stays on for over two weeks looking absolutely fresh and beautiful.

NAIL ART DESIGNS/CLASSIC FRENCH

The Gel polish does not dry until cured under UV or LED lamp, which allows the nail artist to be more creative. The Gel colours blend well, allowing abstract and classy nail arts. A Gel Polish Top Coat also helps the nail art done with acrylic paints or glitters to stay for a longer time vs when sealed with an ordinary top coat.

MYTHS OF GEL COLOURS

All that’s said about UV cured gel polish being harmful for nails is just a Myth. Whether normal polish or a Gel polish, every polish has pigments, which, if applied directly without using a healthy natural base coat or applied without, cleaning, buﬃng or dehydrating the nails, will discolour or abrade your nails . The UV rays under the curing lamp are no stronger than the natural UV rays under the Sun. For women with sensitive skin towards UV rays can always use a sun protector cream or put on the gloves for curing which they need to let the nail technicians know.

DO’S – DON’T’S & AFTER CARE

When should never apply Gel Polish without cleaning up cuticles, dehydrating and buﬃng, so that the Gel polish does not start peeling from the sides. Always moisturise your hands with lotion or hand cream after using soap and water, followed by an application of cuticle oil, leaving it overnight. This makes cuticles soft and settled, which also boost the nail growth. Moreover, do not hand-pick the Gel Polish if it starts chipping as it might peel oﬀ completely. It might also abrade your nail bed if picked roughly and will leave tackiness on your nails.

DESIGNER: UJJWAL DUBEY

FASHION & LIFESTYLE

VINTAGE Craft Recognised as one of the distinguished and celebrated designers of the country, Raghavendra Rathore is amongst the few creative personalities who have mastered and shaped the cuts and silhouettes for men’s fashion in India. Drawing constant inspirations from the grandeur imbibed architect and history of the Indian culture, Rathore has seamlessly blended the modern craft while greatly emphasizing on the inherently rich Indian heritage. He is also known today for lending his immaculate craftsmanship and design sensibility to several other verticals, including decor and packaging keeping in tune with his opulent taste and further expanding into different business formats. Get to know the master artist better with his exclusive one on one with Beauty Launchpad India.

A training in New York with international labels provides a signiﬁcant amount of exposure and a 360 degree perspective to understand design. Everyone has their own calling, hence, awareness of the same can expedite the process.

Legacy of the Jodhpur style Band Gala

Consistently providing a refreshing variation to the basic dna makes wonders and keeps the going smooth.

Larger than life weddings of India, the best revenue generators for the fashion industry

Indian weddings are grand. Hence everything related to them carries the same extravagant grandeur.

Future of the Indian fashion industry

The Indian fashion industry has excelled immensely and is on track as it shows the world, the great talent which lies within the country.

Experience of working with Vidhu Vinod Chopra for Eklavya

Expansion of business formats

Fashion for women Vs Fashion for men

Signature use of traditional Indian cuts/ silhouettes, the inspiration

Any project that holds true to an enticing vision is favoured at the RR house of design, wherein every detail is worked upon in respect to the same. Over time men have become more experimental in their choice of clothing and conscious of their dressing.

Cliché cuts, silhouettes and colours for men’s clothing...a limitation? Not really a limitation, since men usually prefer the classic styles.

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Design concepts should not go uncultivated and be squeezed out to the maximum in which they can be applicable to various design verticals, hence providing eﬃciency and a better means of design communication.

With the valuable 1200 years of family history and lineage, it is undoubtedly the source of inspiration behind the RR house of design.

GUTTER CREDITS

Fashion the focus

Way forward- International runways

Making brand India globally renowned on the fashion map is the main focus and the international runway would be one of the means of settling that to a certain extent.

The business shaping up in the next 5 years

As a company, designing enticing products are part of the larger vision of the brand. Home, interiors, products, uniforms and taking on design projects of diverse nature, on turnkey bases are some key areas of specialization.

Research for Inspiration

Looking through the archives left behind by the great ancestors is a huge source of inspiration, which is translated into various disciplines of design.

Emerging trends for a 2014 man

GUTTER CREDITS

The double-breasted blazer is oďŹ&#x192;cially back for the 2014 man, ďŹ&#x201A;oral prints are popping up all over again and the man bag is getting chic.

b eauty l aun chpad | 05.14

FASHION & LIFESTYLE /Preview

Dapper EXCELLENCE Accessorising your garb and taking your fashionised avatar a further notch up is a long known mantra to all, but wait it’s not the fairer sex in question here but on the contrary the alpha male. Adding a glam touch with a jolt of colour to your everyday look is not just a revered fashion theory eory for the women anymore in fact applies equally to the men as well. Whether ether you’re sporting a casual day wear look or a business suit, clever accessorising sorising allows you to lend your individual touch to the overall ensemble. So, all you men out there, embrace yourselves to put on the shoes of dapper er dominance this spring/summer with ssuave and indispensable accessories shortlisted by Beauty Launchpad d India for you to put your jazzed and chic foot forward.

Wrist band by Zaveri & Co. Sunshades & leather wallet by Hidesign

Yellow straped watch, leather belt & wallet with summer ﬂip ﬂops by Nautica

Wax red mobile cover mobi by Da Milano

Leather belts and chequered scarf by American Swan

Rubber ﬂip ﬂops by Ru ub Rosso Ro os Brunello

PHOTO CREDIT: LAKMÉ FASHION WEEK S/S 2014; BLACKBERRYS

Side sling bag, beige bowtie bow & printed d pocket p squa--re by SBJ squa b

Coloured loafers by Gant

Automatic Auto omatic DV One On Skeleton Skelleton watch by Versace Verssace

Dotted ed d ties, bowtie, leather bag, pocket squares & cuﬄinks by Blackberrys Leather wallet, belt & smiley wrist bands by Beingg Human

— Compiled Co ompiled By Sohani Dogra b eauty l aun chpad | 05.14

BEAUTY & GROOMING/Fitness

FITNESS FOR

INDIA

DECODING THE ESSENTIALS OF A FITNESS CONSCIOUS MAN OF THE HOUR, ISTAYAK ANSARI, DIRECTOR, TRUEFITT AND HILL, TRAILS THE EVOLUTION OF THE ROUTINE FROM A MERE BICEP BULGING OBSESSION TO AN EVERYDAY HOLISTIC HEALTH RITUAL, WHILE DEBUNKING THE MYTHS OF THE INDUSTRY.

yms were perceived as a place for body building in India by the majority of population until a few years back. There is a change in perception over the last 10 years, thanks to the awareness created by the media and internet and the establishment of high-end gyms in India. The same mind set existed in US and other matured markets in the 60’s up to the late 80’s.

THE ADVENT

Gold’s Gym known as the Mecca of body building was a pioneer in the field of weight training and laid the foundation of body building and weight training in the mid sixties. The movie ‘Pumping Iron’ featuring Arnold Schwarzenegger, Lou Ferrigno and Franco Columbu not only popularised body building and weight training but created a fitness wave across the world. By 90’s the focus moved from body building and weight training to fitness training with a more holistic approach. The change reflected not only in the names of fitness chains but also in the layout of the leading gyms. The new fitness companies adopted names like 24 hour Fitness, Lifetime Fitness, where GYM was replaced by FITNESS in the brand names. Two noticeable and remarkable changes in the layout of gyms which took place were, the free weight areas moving to the rear end of the gym and group exercise studios becoming an important and integral part of the gym layout. In early 2000, we saw the emergence of large health and sports facilities with companies like, THE SPORTS CLUB, TOWN SPORTS INTERNATIONAL, DAVID LLOYD CLUB on one side and express gyms like Curves and Anytime Fitness, having a mass appeal, on the other. The change in the gyms layout and services was clear reflection of changing preferences and requirement of the masses. Men constitute 80 per cent of the total population going to the gym in India compared to 55 per cent internationally. Though, the numbers may sound exaggerated, that’s continues to be the reality in India. Free weights and weight training sections occupy a dominant space in majority of the gyms in the country.

THE FAD

The fitness trend came to India in the early 90’s with the growth of fitness industry. Bollywood celebrities like Sanjay Dutt and Salman Khan inspired the youth of the country to get into body building and weight training. The fitness trend which existed in India in 90’s was the same that prevailed in the US and other matured nations in the 70’s and 80’s. Gold’s Gym was the first company to introduce world class equipment and international training techniques in India in the early 2002 laying the foundation of a fitness revolution in India. The last decade has seen the emergence of alternate form of training programs like Circuit Training, TRX, Functional Training, Cross Fit, P90X, Boot Camp Training, RIP 60 etc. The new training programs have become very popular over the period of time and have supplemented or replaced pumping iron in a big way.

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CHANGING DYNAMICS

With growing awareness and improvement in the knowledge bases of average gym goers the focus has shifted from pumping iron to holistic training, which helps one in achieving strength, agility, flexibility, endurance, stamina and high metabolism. The majority of the new training programs have moved away from heavy weight training to complete fitness training. The big biceps of 90’s have been replaced with much leaner looks with 6 packs. The Bollywood celebrities like Hritik Roshan, Ranveer Singh, Tiger Shroff and Shahid Kapoor have moved to much leaner and muscular looks. Another noteworthy factor contributing towards the rising fitness level, is the upgrade in knowledge on nutrition, supplementation, diet and healthy lifestyle, which form the core of your fitness regime. Nutrition, supplementation and diet are as crucial as fitness training to achieve the fitness goals. The three major reasons for which the majority of men join a gym is to lose weight, to gain muscle and socialise in the order of priority. Losing weight is on top of the list with over 50 per cent of the total members joining the gym wanting to achieve the same as an ultimate fitness goal. Weight training was and will be an integral part of fitness training for years to come. With the advent of technology and medical and sports training, form and techniques continue to evolve in the years to come.

b eauty l aun chpad | 05.14

FASHION & LIFESTYLE/Special feature

value

| BY VANDANA THAKUR & SOHANI DOGRA |

b ea u ty la u n ch p a d | 0 5 .14

When success becomes a habit and with gravitas and great elan they steer their success stories, these are indeed men of mettle. Excelling in their respective walks of life and always leading from the front, its interesting to uncover a bit of the man behind the persona. In an era when grooming makes a huge difference to who you are, get to know a few special men with BEAUTY LAUNCHPAD INDIA.

FASHION & LIFESTYLE/Special feature

How important is grooming to you as an individual and how have your choices changed over the years?

Having steered the success of one of India's biggest lifestyle brands, Da Milano, from the high streets to the malls, Sahil Malik, a pass out of the Na�onal Ins�tute of Fashion Technology, has come a long way a�er taking up the reins of the family business which was inita�ated by his father as a leather goods expor�ng rm. With his individual vision of catering to not only the aﬄuent, but also to create a sense of brand among the growing bourgeoisie then and the elite now, crea�ng the balance between heritage collec�on and mul�ple launches of collec�ons every quarter and building a retail presence for the brand.

Grooming is a vital part for every Individual. Taking care of yourself and grooming is very essential and it is like an investment. Grooming isn’t just about cosmetics, either – it’s also about personal health & hygiene. There are two things that are timeless: great advice and the appeal of a well-groomed man.

According to you, what amount of an individual’s personality is depicted through his/her physical appearance?

I ﬁrmly & strongly believe in ﬁrst impactful impression so it is an absolute essential to be well groomed. Being simple and elegant is something which one should follow.

How often do you visit a salon? What are your favorite services at a salon? It’s diﬃcult to count that, all I can say twice a month. A nice head massage does wonders & helps in de-stressing.

Any one product that you can’t do without? La Prairie Moisturizer.

What is your wellness regime? - Gymming (how often and where?); Yoga; Spa (how often & where?); Home care (massage chairs, visiting masseur etc.) Whenever I have time, I love to visit a spa, I am a spa junkie.

How does your profession deﬁne your grooming choices?

Sahil Malik, Managing Director – Da Milano

For every business meeting, Handshake is very important – Hands play a make-or-break role in business meetings. One should have neat and clean hands. And yes a clean fresh look and Clothes that ﬁt well does the trick.

b eauty l aun chpad | 05.14

FASHION & LIFESTYLE/Special feature

Sharman Joshi, Actor Hailing from a family of ar�sts, he debuted in the year 1999 opposite veteran Shabana Azmi. The actor made his presence felt with movies like Golmaal, Rang De Basan�, 3 Idiots, besides several others for eﬀortless portrayal and remarkable screen presence.

How important is grooming to you as an individual and how have your choices changed over the years? Grooming is extremely essential, especially in my profession if not groomed well its can actually lead to a debacle in one’s career. For me more than changing over the years its improved. I’ve learnt every day and it’s been good learning. I meet so many professionals in the same ﬁeld and am always open to inputs.

According to you, what amount of an individual’s personality is depicted through his/her physical appearance?

I think physical appearance of a person speaks volumes and how you turn out reﬂects sometimes on the kind of person

b ea u ty la u n ch p a d | 0 5 .14

you are. What you wear is what you are, hence one should have their own style.

or not doesn’t really make much of a diﬀerence to me. I stick to one brand.

How often do you visit a salon? What are your favourite services at a salon?

What is your wellness regime? - Gymming (how often and where?); Yoga; Spa (how often & where?) ; Home care (massage chairs, visiting masseur etc.)

Not very often, maybe twice a month for a haircut, am more of a massage person. I need it to de stress.

Any one product that you can’t do without? My hair care products.

Have there been any product launches (creams/shampoos/ fragrances/ tools) that have made any diﬀerence to your grooming habits?

None really. I’ve always been loyal to one brand hence anything launching

I love Spa's whenever am not working or shooting I love to indulge in massages. I also work out. Cardio exercises are a must and so is eating well.

How does your profession deﬁne your grooming choices. My profession is high on style hence I need to be constantly updated on what’s new but at the same time comfort is of prime importance hence I need to choose carefully, also comfortable does not mean shabby.

FASHION & LIFESTYLE/Special feature

Samir Kochhar, Actor/Model/Tv Presenter Bringing alive the Indian Premier League series year aŌer year, Samir Kochhar has today become the 'Face of IPL' on Indian television and for the cricket fans worldover. Though he made his debut with a negaƟve character on the big screen with the movie Zeher, he gained momentum of a star with his appearance in a daily soap, Bade Achche Lagte Hain as the second main lead.

need to relax a bit. I am not ashamed to say that the salons these days have become as important for men as it is for women.

Any one product that you can’t do without? Nothing really, thankfully I am quite ﬂexible.

Have there been any product launches (creams/shampoos/ fragrances/ tools) that have made any diﬀerence to your grooming habits?

Like I’ve mentioned, I don't have any particular brand but a lot have come and gone and they’ve been great while I used them.

What is your wellness regime? - Gymming (how often and where?); Yoga; Spa (how often & where?); Home care (massage chairs, visiting masseur etc.)

How important is grooming to you as an individual and how have your choices changed over the years?

As important as food is to one, it’s not a choice it’s a necessity and in my career I have to be well groomed all the time. It’s evolved deﬁnitely.

According to you, what amount of an individual’s personality is depicted through his/her

physical appearance?

I personally feel a lot of a person’s character comes from how he or she conducts herself not just mannerisms but also in what they wear. For a man, his shoes speak volumes and for a lady, probably, everything.

How often do you visit a salon? What are your favourite services at a salon? I visit it whenever I get time and I

I need a spa visit for a massage whenever I get the time. Over and above that I work out a lot and my trainer is brilliant. I’ve lost oodles and also toned up big time in the last one year or so. Gymming is extremely important to me.

How does your profession deﬁne your grooming choices.

My grooming choices change with every character I play but in personal life I’ve never really had to try hard to impress or groom myself. I’ve managed it quite well and now with my wife and her sister working on what I wear and what I eat, I think I look even better.

b eauty l aun chpad | 05.14

FASHION & LIFESTYLE/Special feature

Jasbir Jassi is quite a revered name in Punjabi as well as Indian music industry with an immense fan following, who made his professional debut in music in the year 1998 and kick-started his career in acƟng in the year 2011 with a movie Ɵtled, Khushiyaan. He has several private albums as well as movie tracks to his credit.

How important is grooming to you as an individual and how have your choices changed over the years?

For me, internal as well as external grooming is extremely important. What you stand as a human being has a lot to do with the way your present yourself, whether verbally or physically. For me, having a grooming routine is a very important part. I realised the need of having one after I gained a lot of popularity and attention. Personally, I am more inclined towards experimenting with hair colours and have been doing the same for quite some time now.

b ea u ty la u n ch p a d | 0 5 .14

I frequent the salon at least twice a month. I mostly prefer getting a hair cut, colour done. Besides, I really enjoy indulging myself into a nice Pedicure and Manicure session once in a while since I believe that the appearance of one's feet matters more than one's hands.

Any one product that you can’t do without? I just can't do without my AHA Glow facewash

Have there been any product launches (creams/shampoos/ fragrances/ tools) that have made any diﬀerence to your grooming habits?

For me shaving was a herculean task and I used to skip it due to my laid back attitude. However, now I just feel like shaving and having a well groomed face, ever since I started using the Gillette Shaving Gel. It has changed the way I perceived shaving.

Jasbir Jassi Actor/Singer According to you, what amount of an individual’s personality is depicted through his/her physical appearance?

I think a physical appearance of a person is a very crucial part of one's identity since the way you walk, communicate with people, socialise with your circle, or simply putting it, the way you carry yourself, makes a lot of diﬀerence. It's not just your physique but your body language that matters a lot.

How often do you visit a salon? What are your favourite services at a salon?

What is your wellness regime? - Gymming (how often and where?); Yoga; Spa (how often & where?) ; Home care (massage chairs, visiting masseur etc.) Yoga is one thing that I have to practise religiously. I like doing Surya Namaskar and Pranayam, besides walking in my lawn.

How does your profession deﬁne your grooming choices. My profession is high on style and grooming. Considering the same, I underwent a training program with MK Sharma in acting, speaking, body language and postures, as I beilive that I have to be presentable enough for my audience at any given time.

BOBBI BROWN, AMBIENCE MALL, GURGAON

BUSINESS

THE

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MEN’S biz

GROOMING

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HAIR

READER’S CHOICE SKIN GROOMING

SCROLLING ACROSS LEADING CITIES AND TOWNS OF INDIA, WE BRING TO YOU THE BEST OF PROFESSIONAL PRODUCTS AND SERVICES FOR MEN, HAND-PICKED BY COUNTRY’S 200 LEADING SALON OPERATORS IN ONE-OF-ITS-KIND OF A SURVEY OF THE INDIAN PROFESSIONAL SALON BUSINESS BY BEAUTY LAUNCHPAD INDIA.

CARE &STYLING L’Oréal Professionnel’s Hair Spa, SchwarzkopfProfessional’s OSiS Mess-up and Flexwax, as well as TIGI’s styling range have garnered immense popularity amongst the male customers across geographies.

On an average 40% of business volume comes from men’s services in unisex salons.

Top Selling Services: Hair cut, Hair colour and Hair Spa SERVICES Kérastase has once again won the maximum votes in luxury haircare.

HAIR

roduct HAIR COLOUR IIn noa ha Inoa has been leading tth he professional pproff the hair co olour market m colour in a big way. Other brands following the route are Wella and Matrix with their respective offerings in emeging high-potential markets, besides metros.

HAIR CARE Paul Mitchell, Wella SP, Matrix and lastly TIGI have been the favourites for hair care category

SERVICES Mythic Oil created a flutter in the affordable category.

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SKINCARE LEADING O3+ was clearly the most preferred beauty choice offered by salons nationwide. SERVICES

NO : 1

Aroma Magic by Blossom Kochhar and Christine Valmy continued their strong hold in the skin care business, sharing space with Remy LaurĂŠ running at par.

Men consumers, who for the longest time played coy with their skin care rituals, have emerged as an equally dominant category in the business proving to be a potential market for the leading brands.

roduct

Dermalogica topped the luxury skincare segment.

hining Image courtesy: Urban Renewal Collection, Hair : Holly Scanlan, April Allen, Natalie Murray, Rachel Robertson

Top Selling Services: Pedicure, Manicure and Facials

STARS Facials by Lotus, Cherylâ&#x20AC;&#x2122;s and O3+ won accolades for their effective results.

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BUSINESS /Conversations

Fabindia: Take On Personal Care FABINDIA IS A NAME SYNONYMOUS WITH ALL THAT IS INDIAN PLACED IN A MODERN FORMAT- WHETHER INDIAN ETHNIC WEAR, BRINGING IN THE BEST OF WOVEN TEXTILES, EMBROIDERIES, ORGANIC FOOD AND COSMETICS, BLENDED TO MODERN SENSIBILITIES. WITH A 50 YEAR OLD LEGACY, THE BRAND SET UP ITS FIRST RETAIL STORE IN 1976 AND HAS BEEN GROWING FROM STRENGTH TO STRENGNTH EVER SINCE. ITS UNIQUE IN THAT IT PIONEERED THE IDEA OF FRUITFUL PARTNERSHIPS WITH THE WEAVER IN MANY CASES GIVING A LEASE OF LIFE TO THE DYING CRAFTS. IN 2006 FABINDIA LAUNCHED PERSONAL CARE PRODUCTS AND HAS MANAGED TO GARNER ATTENTION OF THE FABINDIA ESTABLISHED CUSTOMER. BEAUTY LAUNCHPAD INDIA CAUGHT UP WITH SUBRATA DUTTA, CEO, FAB INDIA TO UNDERSTAND THE CONCEPTION OF THE PERSONAL CARE BRAND AND FUTURE STRATEGY. — BY RITOO JHHA What was the thought behind launching a personal care line? What was the brief for the manufacturer? In line with Fabindia’s brand philosophy to get authentic products to the customers, after clothing, accessories and wellness, beauty was the next obvious progressive extension. We came up with personal care products that are closest to being natural. While we started with a limited range of bathing bars, the overwhelming response made us expand the category to over 120 products. The brief given to the vendors at the time of initiation was the need of a product that is natural to the maximum possible extent and India being the land of Ayurveda and herbs, to use the actives close to Indian roots (like turmeric, sandalwood, khus, rose, neem, tulsi). None the less we have not restricted ourselves to the Indian boundaries to get eﬀective natural ingredients. Fabindia works with vendors who are like minded, believe

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in using the best quality ingredients procured responsibly from the best farms and from vendors who help the community.

How is it positioned and with 200 SKUs - what are the categories you are reaching out to? Are you looking at expanding the fragrance category?

The products are positioned as natural. The products are made using natural ingredients to the maximum possible extent along with a special range of limited products made using certiﬁed organic ingredients. The major ingredients in any product are puriﬁed water and natural oils along with active ingredients like aloe vera, honey, oatmeal extract, clove oil, etc. Preservatives and other chemicals are used in permissible quantity. The categories we are reaching out to are – Hair Care, Face Care, Bath and Body, Aromatherapy and Bathing Bars. We have a range of fragrances and we keep adding and deleting products in the same.

Subrata Dutta, CEO, Fab India

Can it be called personal care for a more mature consumer?

Fabindia caters to a more aware customer who is conscious of what she is applying to the skin. The awareness, we have seen is not necessarily a function of age.

What is the feedback and which are categories attracting greater traction?

Customer feedbacks in at the stores, reviews on beauty blogs and magazines and the fact that customers return back to buy a particular product time and again speaks phenomenally about the quality of our products. Considering the fact that Fabindia is not into direct marketing/advertising through media channels for these products and is still recording a good growth year on year with sales of some key products increasing in volume, gives us the conﬁdence that our products are appealing to the customers. Facecare and soaps are the categories showing greater traction.

With price points being masstige, are you planning to scale up to prestige or luxury at any point soon?

Consideration on various new aspects of ingredients stories with better eﬃcacy and more specialized products is on. We will price the products beyond the current levels as and when the cost of the ingredients requires us to do so.

How many stores are you currently retailing out of?

We are currently retailing personal care out of all 180 stores. The plan is to take them to multi-brand outlets as well

What are your top sellers?

are – Tea Tree Face Wash, Haldi Chandan Mud Pack, Neem Tulsi Mud Pack, Almond Kajal, Vitamin E Daily Moisturising Cream, Vitamin E Depigmentation Cream, Vitamin E Night Cream and Aloe Vera Shampoo

Like FABELs, do we expect a designer connect for cosmetics?

Constant R&D on our product is our forte. It is our endeavor and constant eﬀort to work with R&D teams closely to innovate and bring the best quality products to be above the industry. Not designers, but our product developer plays a key role. We don’t intend any designer connect for cosmetics in future.

After our bathing bars, our top sellers b eauty l aun chpad | 05.14

ACADEMICS

EMPOWERING

Global Education

WITH AN AIM TO NURTURE THE NEXT GENERATION OF HAIRDRESSERS, SALONS AND WITH A VISION TO FURTHER REACH OUT THROUGH, PRODUCT INNOVATION, COMPREHENSIVE TRAINING AND INDUSTRY-ACCLAIMED CREATIVE PLATFORMS, WELLA PROFESSIONALS LAUNCHED THEIR FIRST EDUCATION CENTRE IN CHENNAI. WITH THIS, WELLA MOVED A STEP CLOSER TO THEIR MISSION OF PROVIDING ‘INDUSTRY-LEADING EDUCATION THAT KEEPS THE SALON THRIVING’.

hennai, being the biggest metro in South India has been a very signiﬁcant market for Wella Professionals. The new education centre focuses at elevating the standards of hair education and training in Chennai not only in terms of international exposure but will place them at par with international stylists. With Wella Professionals exclusive tie-up with Sassoon Academy, Chennai’s hairstylists can now access the most prestigious academy which hairdressers around the world look up to. John Guest, P&G Salon Professionals Asia Education Capability Leader added, “We see the need for more hairdressers to keep the engine of rapid growth growing in this emerging market. With increased exposure to international trends and brands, Indian consumers are becoming more and more beauty conscious and are willing to experiment.”

Eligibility

The Education centre caters to (trained) stylists/hairdressers working in salon using Wella products.

Admission process On the basis of the capability and experience of the hairdresser, the academy enrols them in the courses. The course caters to all types of stylists -- the freshers as well as the experienced professionals. It oﬀers essential level courses followed by exceed level for stylists with four to six years of experience followed by an expert level.

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Courses and fees

The academy oﬀers a wide range of courses that included: Services in Care: Divided into Wella Care and Style and Exoticare spa, it provides product knowledge and exoticare spa service information. With one day duration the course has been priced at `3,000. The Silk-Treat Straightening Service course teaches student about various straightening services, which again is a one day course and priced at `3,500.

Infrastructure

The centre is located in the heart of the city with carpet area of 2,000 square feet. The infrastructural art facilities include two theory/practical rooms, which have capacity of 15 students each and one conference room.

Expert Care: System Professional : Comprises of SP Essentials Seminar for two days at `8,000. SP Specialist Certification for one day, priced at `4,500 and SP Alchemist Certification for five days duration, priced for `30,000. The Power of Inspiration : Consists of Trend Collection Master class, Cut Colour and Style Master Class and Wella Cut and Style Master class. This section imparts knowledge about haute couture influences, live demo, creative colour, cut and style along with basic knowledge of head consultation. Hair Design from Sassoon : This course is spread across two to five days and divided into Creative Salon ph-2, ph-1, abc cut ph-2, ph-1 and barbering ph-2, ph-1. Professional Sebastian : Various courses under this section are Creative Impression, Next Up, Gallery Jam Session and Sebastian Experience. The duration for these varies from one to five days and fee range starts from `5,000 to `20,000. Colour University : As the name suggest this section teaches everything about colour starting from techniques and effects, creative colour mixing, blondor lightening, highlights with blondor, colour principles, colour circle, hair structure, parting and placement, basic hair knowledge, numbering system and Wella portfolio. The various courses are Master Color, Exceed Color, Essential Color and Introduction to Color. The duration for each course varies from one day to 12 days and priced between `4,500 to `12,000.

Faculty Regular Faculty:

Stan Newton (Creative Director, Wella India), Jagori Pal Nayyar (National Capability Leader, Wella India) Menuka Rai Ghosh (Regional Training Leader, South, Wella India), Shristee Sapkota (Key Account Trainer, South, Wella India), Kavya (Education Trainer, South Wella India).

Visiting Faculty:

Anthony Cole (Global Sebastian Artist, Wella) Colette Skelton (Cut Trainer, Sassoon Academy London), Alﬁe Barnes ( Cut Trainer, Sassoon Academy London), Amber Senn (Color Trainer, Sassoon Academy London), James Greaves (Cut Trainer, Sassoon Academy London), Lisa Natalie (Sebastian Artist, Wella, Australia & New Zealand).

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ACADEMICS /Education

Buddy H History Channel Campaign C Student’s name: S Arooba A Samrin P I have Preparation:

chosen History Channel to do a promotional project on, as I got p inspired by one of their programs based on Queen Elizabeth. I felt that this was the only idea that gave me an opportunity to do something which was almost like putting together a cocktail of fashion, history, creativity and elegance.

Research: For me it was not at all easy to achieve the required look as my ﬁnal shoot was the end result of my thorough research on History Channel and 16th century. During my studies through internet and books, I have found Elizabethan era and 16th century to be the most royal, elegant and highly fashion conscious age and in Elizabethan period fashion served as a model for self expression for all social classes. From starting to execution: I have started the project with just

an idea but I knew that it would need a lot of research, material sourcing, creativity, fashion sense, model selection and most importantly, make-up and hair designing skill. To work on the theme and to recreate the impact of golden era of English history I have carefully sourced and designed attire, ornaments and other accessories for my model. Also I have hired a professional photographer to capture the right expression, angle and light. And then as a ﬁnal touch I have designed it and got it printed as an Elizabethan stamp with history channel logo and an impactful tag line – ‘WE MAKE PAST ALIVE’.

Main elements of the campaign: As I have chosen Elizabethan era for my History Channel promotional advertisement, so it was very important to add all the necessary elements which were used by Queen Elizabeth to maintain her image and beauty of a virgin queen. Therefore styling and make-up with hair were the two main aspects. For styling I arranged white long gown with a touch of gold, puﬀy sleeves, elaborate neck collar and ruﬄes, as this kind of attire represented status in society in Elizabethan era. And to portray that era’s look I gave my model a pale ivory make-up with pink blush and red lips and hair up-do decorated with pearls, because the Elizabethan view of pure beauty was a women with light hair and snow white complexion complemented with her pink cheeks and red lips. Future prospects of this kind of project: Yes this kind of

project would deﬁnitely help me in future, as in today’s world of creativity, fashion, make-up and hair styling, it’s very important to have a knowledge about past fashion trends. Also I got a chance to do something creative which would help me in future for doing theme shoots, runways looks and other creative projects.

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CONTINUOUS EVALUATION AND ASSESSMENT IS UNDERTAKEN THROUGHOUT THE COURSE THROUGH ASSIGNMENTS AND PRESENTATIONS COVERING REAL WORLD PROJECTS AT PEARL ACADEMY OF FASHION. ALONG WITH THE THEORY THE INSTITUTE GIVES HUGE EMPHASIS ON THE PRACTICAL ASPECT, TO UNDERSTAND STUDENTS’ TALENT AND HOW SKILFULLY THEY CAN USE IT ON THE PROFESSIONAL FRONT IN THE REAL WORLD. OUT OF THE SEVERAL WORKS BEAUTY LAUNCHPAD CHOSE TO FEATURE TWO OF THE STUDENTS’ WORKS WHICH LOOKED AT PAR WITH ANY PROFESSIONAL WORK. | BY JHUMUR NANDI |

earl Academy has completed two decades of empowering creative minds. Since its inception in 1993, the academy has evolved into a globally renowned institution of higher learning with a focus on Internationalism; entrepreneurship and employability; catering to the needs of the design, fashion, business and retail industry. Among all the other courses the institute oﬀers a one year Diploma course in Fashion Media Makeup (FMM). It is exclusively designed to impart training on international trends and techniques, the programme oﬀers intensive conceptual and practical study and training for those who are serious about a career in high fashion Make-up Artistry. The programme teaches make-up and hairstyling techniques from a uniquely artistic perspective with a depth of training. The students of Fashion, Media and Make-up (FMM), batch: 2012-13 at the Pearl Academy of Fashion were given a project where they were to work on an advertising campaign or a social campaign promotional from concept to creation. Here the students were assessed for their creative skill, research methodology, fashion styling, makeup and hairdressing skills. Given below is the process and the outcome as well as assessment methodology of the guide Ashima Kapur.

PROJECT

MOËT AND CHANDON CAMPAIGN Student’s name: Shreya Jain Preparation: During our course we were told to make an elaborate

project on a renowned brand. I was keen on doing something on a brand which has class, character and appeal in the luxury segment. That’s how I chose Moët & Chandon.

Research: I had gone through journals, write ups and newspaper covereage on the brand. Their website also helped to a large extent in deﬁning their styles and attributes.

From conception to execution: After the approval of my brand I

started working on the concept. About three days before the ﬁnal shoot, I did a garment check, make-up and hair trial.

TEACHER’S CORNER Ashima Kapur Judgement criteria: The students

were assessed on their practical work, photo shoot of practical work and stylebook (research document).

Learning outcomes: Students were able to distinguish and analyze different promotional make-up looks. Evaluate the effectiveness of various products to create a promotional image and select and use a range of products specific to the theme. They were able to create an appropriate promotional image based on the theme, using reference pictures and imagination and justify and explain the use of editorial research to create an image. Students were also able to evaluate a suitable hairstyle and hair accessories depending on the activity and environment. They applied required graphic skills to create a visual statement for the selected style. In addition they also understand fashion looks, colour and proportion in the selected image. Highlights :

Both students achieved the learning outcomes of the brief assigned to them. The History Channel advertisement was an extremely creative way of advertising the channel. However, the Moët and Chandon campaign is an extremely realistic way of promoting the brand.

Main elements of the campaign: I wanted to be in line with Moët and Chandon’s rapport of bold yet elegant. So I gave my model a very classic look of winged eyeliner and red lip colour which is a symbol of confidence. I decided to give naturally flowing hair with a soft blow dry to add that carefree element, and to coordinate with the hair and make-up I made her wear a beautiful gown in soft blue colour. A new element that I wanted to play with was a realistic location so I chose to shoot in a plush lounge of south Delhi to give a novelty in my advert because most of the liquor ads are shot in studio’s with artificial lighting and set up. Future prospects of this kind of project: I always feel that through practical experience one learns a lot more. Managing the whole shoot, from just an idea till it became a full style book, was carried out by me and it’s appreciation to this extent gave an enormous boost to my moral and confidence.

SALON/Design

CONCEPTUAL WORK OF ART AKIN KONIZI, OWNER AND INTERNATIONAL CREATIVE DIRECTOR OF HOB SALONS & ACADEMY, AND CURRENT AND FOURTH TIME BRITISH HAIRDRESSER OF THE YEAR ENTAILS DETAILS ABOUT THE THOUGHT PROCESS AND UNIQUE FEATURES OF THE CONTEMPORARY, SPACIOUS AND CREATIVELY DONE SPACE EXCLUSIVELY WITH BEAUTY LAUNCHPAD. — BY JHUMUR NANDI Salon: HOB Salons & Academy Owner: Akin Konizi, Clive Collins, Paul Simbler Architect: Bridley Interiors Ltd Size of the salon: 5,000 square feet Products: Wella Professionals, Nioxin, Aterna Hair Tools: ghd, Tangle Teezer and Parlux Lighting: Delta Light Stations: Bridley Furniture: LSE The design concept: the plush salon and high tech training academy comprises two floors with 50 styling stations. The 5,000 square feet space was designed with contemporary interiors to reflect the company’s corporate style and to provide clients and students with a visually stunning but workable space. Both academy and salon have been designed to cater as either salon space or for educational purposes depending on demand. The salon was designed to encapsulate the HOB brand, working with clean lines, a fresh colour palette and an undeniable timeless wow factor for an impeccable finish. On the academy side, careful lighting and movable temporary walls and styling stations makes it a flexible space, ideal for learning in addition to a collapsible stage which can be assembled to cater for shows and presentations. Colour combination: The colours and design of this space was implemented

to sit in line with HOB’s other 23 branches. A clean and precise feel was adopted, using brown leather seating, dark wood balustrades and careful curvatures to give the luxury yet accessible feel synonymous with HOB Salons. Reflecting the brand, the flooring, ‘spa’ like backwash are and academy design all came together to create a superior flagship salon and academy to become the hub of the company.

Lighting: The lighting plan was designed to complement each specific area of the salon and academy. The studio has a brighter more intensified light for educational purposes whilst the salon lighting was designed to flatter the clients and give the correct brightness for colour work. Up lighting of the back stairs was incorporated to give an illuminated effect, whilst wall lights in the mezzanine area create a more relaxed environment. The sheer size of the salon and lack of natural light meant that the lighting scheme had to be well thought out and planned to ensure each area of the salon and academy was tailored to its purpose.

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Stairway

One of the most interesting features in the salon is the grand staircase. Located directly in the middle of the salon space, it leads up to the second ﬂoor and through to the unique mezzanine level. The balustrades were designed with the image of a ship in mind to give an elegance and opulence in appearance and feel. Portholes on doors developed this idea and give the design a unique edge.

The academy

A multi-purpose academy space, the studio can be divided into two well sized areas or for larger groups, shows or castings, can be opened up into one vast space. This versatility is further enhanced by a collapsible stage and moveable stations which allow the space to be tailored on a day to day basis depending on academy bookings and requirements.

Reception

The reception area was created as a feature of the salon as this is the first port of call for clients, HOB Education course attendees’ and potential staff and therefore it was crucial that it evoked style and reflected the HOB brand effectively. This area is raised, allowing it to become a focal point of the salon. Stairs lead down into the salon, with the seating area directly on the left. By having the seating area in the main salon, clients instantly feel part of the salon and can see the work that is taking place. The reception desk was designed bespoke for HOB Salons and was specifically chosen with a mirrored effect to reflect the light and offer an opulent feel. The wood finishes around the reception desk were added to keep this area inline with the rest of the salon and décor.

Getthis look

in India

(Reference)

Styling units Brand Presence Paris: Modern CollecƟon Cadre 1050 ` 1,35,000 each

Styling chairs Brand Maleƫ catalogue: Ludmilla 3279018 `38000.00. Brand Salon Italy catalogue: Rialto 3400099 `28000.00. Brand Easyline Maleƫ Catalogue: Poltrone/ Charlie `28000.00.

These are available at BeauƟShape CorporaƟon. For more informaƟon mail to beauƟshapecorp@gmail. com (Sale tax/VAT extra @12.5% of the order value, extra as applicable)

The salon

The sumptuous salon interior has a total of 24 styling positions, almost double the 14 positions at the previous site. With luxury leather chairs, ample leg room and superior service, clients receive nothing less than the highest quality treatment throughout their visit.

Projection screens

A special feature in the salon is the large projection screen on the wall of the salon showing the latest in HOB news, fashion and entertainment. This is a unique aspect of the salon which allows us to show speciﬁc content tailored to our clients and the company for ultimate luxury.

Mezzanine level

The unique mezzanine level provides a relaxed environment for students to unwind during course breaks and enjoy refreshments. Looking over the entire salon space, the mezzanine level also houses ﬁve styling stations which can be used for training, salon over ﬂow, model castings or colour work. b eauty l aun chpad | 05.14

SALON /Design

QUICK TIPS

AS SUN PROVIDES ENERGY TO THE WHOLE ECOSYSTEM, IN PERHAPS THE SAME WAY SALON’S ECOSYSTEM AND LIFE IS IN ITS LIGHTING. LIKE MATERIALS, FURNITURE, FIXTURES AND EQUIPMENT, LIGHTING IS THE CORE OF THE ENTIRE DESIGN PROCESS AS EACH PART OF A SALON NEEDS TO BE PROPERLY LIT UP FOR SMOOTH WORK PROCESS.

Viki Thakkar, architect and owner of the design firm Vikipedia shares the importance of lighting for different areas in a salon, in the sixth part of the SERIES! We could easily divide salon lighting into four parts -- lighting for hair section, spa area, beauty or skin treatment rooms and academy. Consider staggering the lights if a salon is in a city where power supply cut off is regular. Keep a lighting diagram at the front desk for maintenance and repair. LIGHTING FOR HAIR SECTION The lighting in hair area should have a day light colour with a combination of white and yellows. Technically its 84/840 or neutral white in LED technology. Lights should not be too harsh on hair dressers eyes as their focus is hair. Lights on the ceiling should be three feet from the wall on which the mirror is mounted. The layout of lights should be in such a way that it doess not cast shadow of the client facial features or hair dresser’s on the client’s hair to avoid distraction. One can use LED strips or hangings for ambient lighting which may not ot be functional. Diffused lighting and fun elements in lights can be introduced d in reception zones for a wow element. Customisation of lights as per the brand identity in special ritual zones or scalp treatment zones would be unique and mesmerising for a viewer to take home some superb experience. ce ce. LIGHTING IN SPA AREA The lights should not be on eye level in this zone, rather it needs to be kept strictly above eye level for ambience as this is a relaxation and rejuvenating zone.. Try and use only LED strips of good quality to light up passages and rooms. Also diffused lighting is a key to this spa zone. LIGHTING IN BEAUTY AND SKIN TREATMENT ROOMS Use two level of lighting in this zone, white for facial treatments, clean up etc and yellow for ambient while massage or relaxing or product activation time. Have sharp white lights as waxing, facial require good quality white light. Diffused lights on dimmable chokes are a fantastic option though a bit expensive. LIGHTING IN ACADEMY This area should have same day light or warm white tones as it’s a preparation for students to go on floor in salons. The lighting levels have to be sharp and crisp as they work on dummy heads and live models. An academy may have beauty and hair both zones, so optional white light is better. Diffused light can be used while projectors are used for presentation. In short academy is a teaching zone so white and yellow combination is better. For make-up use LED bulbs of Philips on stations for low electricity cost. For mor tips conatct Viki at viki@thevikipedia.com or visit www.thevikipedia.com.

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EVENT/Review

BIGGER THE BETTER WITH THE INCREASE IN NUMBER OF VISITORS AND EXHIBITORS EACH YEAR, COSMOPROF WORLDWIDE BOLOGNA HAS BECOME THE MOST IMPORTANT TRADE FAIR IN THE BEAUTY WORLD. ITS A ONE STOP MEETING POINT FOR THE BEAUTY AND HAIR SECTOR, AND A PLATFORM FOR EXCHANGING OPINION AND DISCUSSIONS BETWEEN PROFESSIONALS AND SKILLED OPERATORS.

he 47th edition Cosmoprof Bologna that took place from April 4-7 at Fair District, Bologna ended on a much higher note, with a record result of 207,238 visitors of whom 59,319 were from 134 countries. Total number of 2450 exhibitors participated from 69 different countries and 24 national groups. And these figures confirm Cosmoprof Worldwide Bologna as a significant trade fair in the beauty world. Duccio Campagnoli, President of Bologna Fiera and So.Ge.Cos – the company which organises Cosmoprof said, “It was an even greater triumph than we expected with huge numbers. Cosmoprof brought together communities of professionals, artists and creative people in the beauty world. Great international magazines such as Vogue, Elle and the American WWD returned to Cosmoprof and breathed life into meetings in which research, analysis and forecasts on cosmetics the world over were presented. All this was positively reflected in record attendance figures which gave us an opportunity to show how all-round and up-to-date our commercial and information services are.” The highlight of the 2014 edition were the events and installations. It presented 66 meetings and forums focusing on professionals learning new information and upgrading their knowledge.

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The trends that were seen at Cosmoprof 2014, included a growth in natural and organic products and great attention to environmental friendliness in most cosmetic production houses from raw materials and manufacturing processes to packaging. Innovative design involving the absence of carpets, ‘green’ rest points for visitors, re-using litter in the fittings of the stands: these were the strengths of the Green Pavillion which organised an exhibition by celebrated photographer Oliviero Toscani. Also debuting was the Polish national pavilion with over 50 companies exhibiting. In addition, three days before Cosmoprof, Cosmopack 2014 was launched. The fair focused on the production chain with 14,000 square metres of exhibition space sold, participated by 400 exhibitors from 33 different countries. Its creative contents, the products and its innovative formula made this show a unique event. It encompasses the whole cosmetics industry production chain from raw materials to machinery, the most innovative packaging and the highest performance textures in a single great hub. A further initiative was reserved for the Cosmopack exhibitors who were given the opportunity to express their technology by interpreting the Cosmoprof 2014 advertising image in their own ways with its woman emerging from a ‘flower’ in flowing textiles. The exhibitors produced items which gave maximum freedom

to their creativity and innovation, expressing the idea of the link between their core businesses and the Cosmoprof image to perfection. For the 2014 too, the International Buyer Programme was one of the most important projects at the service of visitors and exhibitors. More than 400 top buyers from Southeast Asia, South America, USA, Canada, UAE, Iraq, Russia and South Africa as well as Europe met with international exhibitors in more than 1,700 meetings planned by Cosmoprof. With this special service oﬀered to its exhibitors, Cosmoprof reaﬃrmed its status as a complete and innovative business platform for the sector for all distribution channels. It was an occasion for companies to increase their brand visibility, support new product launches and discover new trends and fashions. Cosmoprof 2014 was a huge platform for hair sector professionals as well, and the latest hair fashions were displayed in the spectacular On Hair show with professionals of world fame and Hair Forum workshops dedicated to hairstyling. The prestigious names present included the L’Oréal “Color Explosion”, TONI&GUY, GHD, Hob Salon by Fama, Babyliss Pro-Rusk and Keune and the L’Oréal tribute to the memory of Aldo Coppola. The next Cosmoprof Worldwide Bologna has been scheduled for March 2015 in Bologna.

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EVENT/Preview

INSPIRING IDEAS

Into Business

AFTER HAVING SUCCESSFULLY LAUNCHED ONE OF ITS MOST ANTICIPATED SHOWS AT BENGALURU IN MARCH 2014, PROFESSIONAL BEAUTY AS A B2B EVENT, NOW TAKES PLACE IN 10 LEADING INTERNATIONAL CITIES ACROSS 5 COUNTRIES AND 3 CONTINENTS.

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Make-up will also have session by Samira Olfat, global make-up artist for Max Factor, unveiling the secrets of Hollywood and global make-up styling to Mumbai as well as renowned celebrity make-up artist, Marvie Ann Beck, talking about latest techniques from India’s celebrity circuit. In hair, Beauty Palace will be hosting The Ikonic Hair Show with leading stylists from across India, while Natasha and Virginia of Fat-Mu will be hitting the stage and illustrating styles from across the Hollywood and Bollywood circuit. While sharing his vision of creating an educational platform along with promoting beauty business in India, Vikas Vij, managing director of Professional Beauty India said, “We’ve successfully made Professional Beauty an exceptional event and platform for the Indian beauty industry to gather at, each year for the latest news, events and launches. We have attempted to create a knowledge-sharing platform and pave the way to discover the latest trends and techniques which have emerged in current times and we look forward to further supporting India’s beauty industry to grow further.”

GUTTER CREDITS

rofessional Beauty aims at providing the beauty industry with the technical as well as business dexterity in order to build up ‘the next gen beauty empire.’ The next edition of Professional Beauty will take place in Mumbai in June, taking on the fastest growing beauty market in India. Having achieved a reputation as one of country’s focused trade shows, it brings the biggest beauty, spa, skin, hair, nail care brands, distributors and professionals from across India on the same platform along with the leading global brands. The two days event, which is expected to fetch over 7,000 professional buyers from across India, will be held at Bombay Exhibition Center on 2nd and 3rd June, 2014 and shall witness participation as well as exhibition from a host of brands including, Indeutsch, Sams Cosmetics, Sothys, C2P, Remy Laure, Blossom Kocchar, Lure Nails, Sally Hansen, Max Factor, Glamour International, Fat Mu, Marvie Ann Beck, Nail Pro, Roots Hair, Kiana, Nubar, Ranara Nails, York, Esskay, Nails & Toes, Silver Nails, Colorista, Friends & Co. amng several others. Leading make-up brand, Kryolan will be the Official Make-up Partner, while Beauty Palace will be the Associate Sponsor for Professional Beauty Mumbai. As a part of the event, Professional Beauty shall be hosting free demos and seminars by leading experts across the globe. Starting with nails, Gurpreet Seble, one of the top experts in the field and Kiana’s Pooja Garg, will be showcasing the latest nail trends for 2014. The Official Make-Up Partner, Kryolan’s global educator will be launching new fashion styles and looks for the Indian market.

EVENT/Preview

Beauty & Spa Expo

All that Razzmatazz BEAUTY & SPA EXPO WILL FOR THE FIRST TIME DEBUT IN MUMBAI ATTEMPTING TO BRING THE BEST OF INDUSTRY TOGETHER ACROSS BRANDS AND VERTICALS. BEAUTY LAUNCHPAD INDIA GIVES YOU A SNEAK-PEEK.

ndia Beauty & Spa Expo is making way once again to assemble the best and biggest of salons and brands under one roof on 5th and 6th May, 2014 in country’s commercial capital, Mumbai. With sheer power of sustenance, Beauty & Spa Expo would be taking its first stride, showcasing a hue of brands at the Bombay Exhibition Centre, including TIGI, Temptu Pro, Babor, Lure Nails, Nail Pro, SB Intl, Cosmet, Beauty Bazaar, Beauty Palace, Streax, Nails & Toes, JBF, Keratek Proff. The event aims at building a fruitful platform for industry networking and assisting collaborations. While talking of the same, Ruchi Batra, Project Director, Beauty & Spa Expo says, “We are trying to make this event a one stop shop for brands and their customers to procure all their supplies and update with latest trends to keep abreast with the industry innovation.” The event is likely to have big buyers confirmed as visitors, besides Salon Education Tour by leading salon brand b:blunt, 25 stage shows and workshops with no additional charges. The event this time will host 60 brands in one place as well as international nail shows by leading artists from the industry, including names like Gurpreet Seble from Nail Spa and Jacqueline from Lure Nails, who will be teaching Natural Nails looks like Extension and Acrylics sculpting with 3D nails respectively. An ‘In Salon Interior Concept & Launch Stage’ for visitors will also make an appearance for the first time and leading make-up artist, Namrata Soni will be conducting live shows on Bridal and Red Carpet make-up . There will be a Fantasy Makeover in Hair and Make-up by Rohit Singh and Jo Rego, Airbrush Make-up by TEMPTU PRO International Artists and Nail Trends and Skin Treatment By Pooja Garg, Microspa by Keratin secrets – Japanese Tech Nanomist for scalp and hair would be the other attractions.

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EVENTS CALENDAR

SUNDAY

Monday

May 2014 Tuesday

Wednesday

Thursday

Friday

Saturday

Hair & Beauty Frankfurt Frankfurt, Germany Messe & Marketing Gmbh www.hair-beauty. messefrankfurt.com/

Esthetique Spa International Toronto Toronto, Canada Esthetique Spa International www.spa-show.com/

The Makeup Show NewYork New York/USA Metropolitan Pavilion www.themakeupshow.com/ makeupshow/NY/

China Beauty Show Shanghai, China Shanghai Baiwen Exhibition Co.Limited http://www.Esthetique & Spa/ Dallas

Cosmofarma Bologna, Italy Sogecos Spa http://en.cosmofarma.com/

International Beauty Expo Kuala Lumpur, Malaysia Elite Expo sdn.Bhd www.elite.com.my/ibe/ibe_kl

Professional Beauty Durban Durban, South Africa Professional Beauty www.probeauty.co.za/durban. htm

International hair & Beauty Show Seacaucus, USA International Hair Show www.ihshow.com/exhibit

Beauty World Japan Tokyo, Japan Messe Munchen Gmbh www.beautyworldjapan.com/ tokyo/e/

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India 5th to 6th May 2014 Beauty & Spa Expo Mumbai, India Nexus Business Media 15th to 17th May 2014 India International We3llness Expo Mumbai, India Federation of Indian Chambers of Commerce & Industry

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WITH CARE

FREIGHT AND CUSTOM CLEARANCE SERVICES

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WAREHOUSING AND STORAGE

SOME OF THE BRANDS HANDLED Paul & Shark Roxy Diesel Fashion Clarks Quiksilver Timberland Reliance Brands Elc Ifb Brands Claire’s Fcuk Hugo Boss Giorgia Armani Satya Paul B’witch Mothercare Versace Celio Future Fashion Hackett The Body Shop Mango Marks & Spencer Dkny Dlf Brands Premium Garments Kenneth Cole Fred Perry Ted Baker Forever21 S.Oliver Kelvin Clein Versace Address: D-607 IIND FLOOR WEST VINOD NAGAR DELHI 110092. For Queries Please Contact : Mr. Ashok Kumar Dubey, Director, +91 9650195222, +91 8860638340; Raju Pant, Senior Manager - +91 8860638342, +91 9650716173 Mumbai Head, Mr. Joe Fernando - 09967453336 For Custom Clearance Query Please Contact : Deepak Kataria - +918860638343 Branch Office Address :- Heritage Apartment Ist Floor room no. 102, Near VVF limited next to Aryan college sion killa, Sion east mumbai -400022