The Waimakariri Visitor Marketing Strategy is a framework that will guide visitor related marketing for the district over the next five years.
It outlines a vision for the district - Encouraging locals and visitors to see the Waimakariri District in a whole new light - inspiring them to enjoy more of our friendly towns and charming countryside – to support Enterprise North Canterbury and the Waimakariri District’s Council’s efforts in this space.
The Council adopted the Waimakariri Visitor Marketing Strategy 2020-2025 in November 2020, following an engagement process with a range of tourism businesses/organisations.
The Strategy includes thirty five key actions that will guide Enterprise North Canterbury’s marketing efforts as the official promotions agency for the Waimakariri District, and any additional investment into visitor related assets upgrades by the Waimakariri District Council.
