Walker brand guidelines 2022 edition

BRAND GUIDELINES

A MESSAGE FROM OUR FOUNDER AND EXECUTIVE CHAIRMAN

The Walker brand is strong in its simplicity, bold in its ambition, authoritative in its voice and proud in its execution.

Our logo isn’t flashy but what it represents drives us to be better at what we do, every day.

When people see our blue W, they know it signifies a commitment to exceptional quality. They know when we say we are going to do something, we do it, because that’s how long term relationships are built.

We listen carefully to our customers. We are not arrogant but humble, respecting the opinions of others. We strive for excellence in everything we do and collaborate to achieve the best outcomes. We have a great sense of humour and we look forward to going to work every single day – and making it fun.

Our brand reflects our attitude to our work and is something we can all take enormous pride in. Our brand represents more than our developments, it represents the best team in the business.

challenge accepted – let’s make our vision a reality.

LANG WALKER AO FOUNDER & EXECUTIVE CHAIRMAN

THE WALKER BRAND

WHO WE ARE

Walker are Australia’s leading urban transformation specialists. Our reputation is built on our ability to deliver large-scale, complex projects that others consider too hard to touch.

We specialise in urban transformations, placemaking, masterplanning communities and the restoration of heritage spaces, always striving for the highest quality and attention to detail that has made our brand synonymous with excellence.

FROM HUMBLE BEGINNINGS

From humble beginnings in partnership with his father Alec, to the creation of a multi-billion-dollar company, Lang Walker AO has guided the business to many accolades and raised the bar in placemaking.

Over the last 50 years, we have successfully delivered thousands of innovative places to live, work and play, helping to establish our brand as trusted professionals with expertise spanning the entire property spectrum.

URBAN TRANSFORMATION LEADERS

Our success stems from a tight-knit team with market-leading experience in development, investment asset management, urban planning, architecture, design, financial markets, communications and marketing, and corporate and legal services.

These guidelines help us remain consistent in the way we apply the Walker brand to our corporate work, projects and investment assets.

Walker Earthmoving startup

Alec Walker

OUR BRAND VOICE

The Walker brand voice represents confidence, experience, inspiration and trust which stems from our rich history of delivering urban transformations from challenging opportunities.

Our brand voice should emphasise the strong connection we build between our brand and our customers.

Our messaging should connect our urban transformation projects with the people who are now working, living and socialising there.

Our copy and communications should be simple to understand and educate people on the steps Walker takes to set the benchmark high in delivering market leading, sustainable, future-proofed CBDs and neighbourhoods.

COLOURS

BRAND

The Walker colour palette is made up of strong, bold colours that represent and reflect our proud history and traditions. These colours must be used consistently across all applications.

Our Walker blue draws attention and signifies inspiration, trust and precision – all attributes Walker projects strive to achieve.

The Walker navy is reminiscent of tradition and evokes calmness and security.

The Walker gold represents success, achievement and triumph to reflect our team’s ongoing aspirations.

The Walker snow is our unique version of white which is associated with cleanliness, and simplicity.

ALL GREY SHADES MUST NOT BE USED AND ARE NOW RETIRED FROM THE WALKER COLOUR PALETTE

WALKER BLUE

CMYK - 76/24/00/00

RGB - 008/155/215

HEX - 089 bd 7

PANTONE - 298 c

WALKER NAVY

CMYK - 93/79/48/52

RGB - 22/40/62

HEX - 16283e

PANTONE - 289 c

WALKER GOLD

CMYK - 30/36/73/3

RGB - 180/152/94

HEX - b4985e

PANTONE - 456 c

WALKER SNOW

CMYK - 00/00/00/00

RGB - 255/255/255

HEX - ffffff

PANTONE - n /a

PRIMARY LOGO

The Walker master brandmark is made up of two graphic elements - the ‘W’ symbol and the Walker wordmark. They have a consistent form, colour, location and typeface that must always be observed.

THE FULL LOGOTYPE

The logotype has been carefully chosen for its modern, refined and highly legible style which is further enhanced by the use of lowercase letters. This text has been customised and should not be reproduced as body copy.

THE WALKER ICON

The Walker icon is the key building block of the brand and the primary visual element that identifies our company. The brandmark is a combination of the icon itself and the wordmarkthey have a fixed relationship that should never be altered in any way.

FILE FORMATS

Below are some common logo formats. Please reach out to the Walker Communications, Marketing and Brand team if you require an alternative format or guidance on use.

RASTER FORMATS

A file format where an image is made up of pixels.

JPG

Best used for web and print images and quick previews

VECTOR FORMATS

PNG Images with transparency suitable for web and digital presentations

A file format made up of a mathematical formula placing lines and shapes in 2-D or 3-D space.

EPS

Individual vector design elements best for large scale print

SVG Scalable vector graphics used for web and animation

Primary logo - Light

Primary logo - Dark

GREY MUST NO LONGER BE USED IN ANY WALKER BRANDING

IF YOU ENCOUNTER ANY RETIRED GREY VERSIONS OF THE LOGO, PLEASE REPORT TO THE COMMUNICATIONS, MARKETING & BRAND TEAM SO WE CAN ISSUE CORRECT VERSION

Landscape logo - Light

Landscape logo - Dark

PLEASE CONTACT THE HEAD OF COMMUNICATIONS, MARKETING AND BRAND FOR APPROVAL PRIOR TO USING ANY LANDSCAPE VERSION

THE LANDSCAPE VERSIONS MUST BE USED EXACTLY AS ABOVE INCLUDING CONTAINERS

THIS LANDSCAPE VERSION OF OUR WALKER LOGO WAS APPROVED BEFORE BEING USED ON CONSTRUCTION SITE CRANE EQUIPMENT

DEFINITION OF CLEAR SPACE, MAXIMUM & MINIMUM SIZING

DEFINITION OF CLEAR SPACE

Whenever you use the logo, it should be surrounded by clear space to ensure its visibility and impact. The Walker primary logo can be divided into four equal quadrants. Applying one of these quadrants around the entirety of the logo placement, as indicated to the right, will ensure accurate application of clear space. No graphic elements of any kind should be designed into this clear space zone.

MAXIMUM & MINIMUM SIZE

There is no maximum size for our logo, however, the intended size needs to be legible, clear and sharp for its intended use. The minimum size for the logo is 12mm or 34px. This allows the logo to be reduced to a suitable size and ensures the wordmark remains legible.

MINIMUM SIZE:

Do not tilt any element of the logo

Do not change the colour of the logo in anyway. Refer to section on logo versions.

Do not obstruct any part of the logo. Refer to page 26 on negative space.

Do not skew or warp the logo in any way

Do not use the secondary colours with any part of the logo

Do not recreate the logo

When applying the logo brand, care must be taken that all parts of the logo are legible.

Do not use any effects without seeking approval.

The wordmark or icon should never be used without the other.

Always use the logo against a high contrasting background colour.

The logo should remain crisp at any size. Refer to file formats on page 19.

Do not add any additional elements to the logo.

SUPPLEMENTARY LOGOS

The Walker supplementary logos are designed for unique application to ensure the Walker brand shows up consistently and recognisably in different placements.

Our supplementary logos deliberately incorporate the master brandmark and wordmark, maintaining the colour and typeface direction. These elements should not be separated or altered when applied within the supplementary logo treatment.

ALL SUPPLEMENTARY LOGOS ARE AVAILABLE FOR DOWNLOAD FROM THE WALKER INTRANET SITE

TRANSFORMING WESTERN SYDNEY

Walker is proud to be a leader in urban transformation in Western Sydney.

Our Transforming Western Sydney logo is designed to firmly position Walker at the forefront of the future of Western Sydney to our key partners and stakeholders.

The circular brandmark represents a circle around Greater Sydney, weighted to the left and demonstrates our commitment to and investment in Western Sydney.

This logo should be applied as a supplementary treatment when presenting to key Western Sydney stakeholders.

Transforming Western Sydney - Dark

Transforming Western Sydney - Light

TYPOGRAPHY

PRINT

For print presentations, marketing collateral and general styling of our brand, the fonts to use are:

HEADINGS AND SUB-HEADINGS

o felia text has been chosen for its boldness and distinct and contemporary style, which does not sacrifice readability.

BODY COPY

s ofia pro is used for its clean, crisp and modern look for both screens and print. Please also use Sofia Pro for page essentials such as footnotes and page numbering.

PRINT FONTS

OFELIA TEXT - TITLES, HEADINGS & SUB HEADINGS

SOFIA PRO - BODY AND PAGE ESSENTIALS

WEB AND DIGITAL USE

These two fonts combined create a simple and distinctive hierarchy in our documents, while maintaining our modern and refined brand style.

It’s important to use web fonts that are widely available to everyone to maintain our brand integrity across different screens and browsers.

HEADINGS AND SUB-HEADINGS

Montserrat has been selected for its wide availability and close resemblance to Ofelia Text.

BODY COPY

For body text, captions and numbering, we use roboto for its legibility at small sizes and crisp rendering across different screens.

EVERYDAY AND GENERAL USE

c alibri and a rial are our default fonts for everyday general use in emails, longhand documents and formal letters.

WEB/DIGITAL FONTS

MONTSERRAT - HEADINGS & SUBHEADINGS

ROBOTO - BODY TEXT AND GENERAL

EVERYDAY AND GENERAL USE FONTS

ARIAL

CALIBRI - BODY TEXT AND GENERAL

APPLYING OUR WALKER BRAND

EVERYDAY EXAMPLES OF EVERYDAY FONTS IN USE

EMAIL SAMPLE

John Smith

All Sydney

Marketing

Shenei Croll – Communications and Media Advisor

Shenei joins Walker as our Communications and Media Advisor with over 10 years’ experience across the Asia Pacific region in property development, commercial real estate, hospitality and lifestyle. Most recently Shenei managed media and communications for Coronation Property, working on a diverse portfolio of residential and mixed used developments including the award-winning Ashbury Terraces and Mason and Main. Shenei was also responsible for national awards and sponsorship campaigns, multi-channel digital transformation projects, high-profile launch events and corporate communications initiatives.

Alyssa Burrell – Digital and Brand Specialist

Alyssa joins Walker as our Digital and Brand Specialist with over 10 years’ experience in digital marketing where she most recently worked with property developer Piety Group, overseeing strategy and implementation for all social media and video content, website creative and copy, and internal and external EDM’s. Alyssa oversaw all of Piety’s digital platforms pushing growth and engagement to increase their brand awareness. She has extensive experience in developing and implementing high level growth strategies across email marketing, paid advertising and social media platforms. Alyssa also founded her own e-commerce business and scaled the brand to a global audience of more than 200,000 across all active revenue channels.

Kokomo

Marion Barbier – Marketing Manager

Marion has joined the Kokomo teams as their new Marketing Manager. Marion is a marketing executive with a proven track record in managing digital and print campaigns for luxury brands including Marriott, Intercontinental and W hotels. Originally from France, Marion completed a master’s degree in international business and marketing and secured successful internships in Sydney, Paris, London ,Chicago and Seville. In 2016, she was employed within the APAC Digital Marketing Team at Marriott International, developing skills in SEM, Display, Social Media campaigns, website optimisation and reinforcing her project management skills. Her experience includes, traditional and digital marketing campaigns within Consumer and Trade segments and Google Analytics to adjust strategies on results and future requirements. Marion is joining us from her last role as Senior Consumer Marketing Executive at Norwegian Cruise Line.

Joanne Kelly – Marketing Assistant

Joanne has joined the Kokomo teams as their new Marketing Assitant. Joanne is a marketing executive with a proven track record in managing digital and print campaigns for luxury brands including Marriott, Intercontinental and W hotels. Originally from France, Marion completed a master’s degree in international business and marketing and secured successful internships in Sydney, Paris, London ,Chicago and Seville. In 2016, she was employed within the APAC Digital Marketing Team at Marriott International, developing skills in SEM, Display, Social Media campaigns, website optimisation and reinforcing her project management skills.

Claudia Patrick – Sales & Marketing Coordinator

Claudia commenced with us in March 2022 and has supported the Sydney team, our Island team and I as we grow our brand and revenue globally. Claudia has been a great asset to the Sales, reservations team working with the various Walker Departments and has the team with PR and Marketing and strong administration support. In recognition of Claudia’s hard work and commitment to the Kokomo team, Claudia has been promoted to Sales & Marketing Coordinator.

Kind regards, John Smith General Assistant

Calibri Bold Heavier weight for titles & headings

Calibri Regular used throughout email

LETTERHEAD SAMPLE

Arial Bold Heavier weight of Arial used for titles & headings

I’m writing to let you know we have prepared the final s teps f or t he c ompletion o f t he $ 3.2 billion Parramatta Square development.

Parramatta Square is one of Australia’s largest commercial business precincts seamlessly integrating commercial office space with convenient retail.

Located between Darcy Street and Macquarie Street, Parramatta Square comprises four premium A-grade commercial towers with 240,000 square metres of new office and retail space, around a new 10,000 square metre public domain.

The vision for Parramatta Square has created a city within a city, a place with vibrant, energised, people-friendly spaces. This vision has been realised through inspired architecture, considered placemaking and state-of-the-art facilities.

This new benchmark in office accommodation has been recognised by industry leaders who, by moving their Sydney offices to Parramatta Square, are heralding the shift of corporate Sydney from traditional CBD offices to the geographical centre of Sydney in the heart of Parramatta.

We look forward to you joining us for celebrations very soon, to mark the completion of this incredible project in the beating heart of Western Sydney

Yours faithfully Walker Group Holdings Pty Ltd

John Smith Senior Development Manager cc / Enc

CORPORATE KOKOMO PRIVATE ISLAND

Kurt Freeburn Senior Development Manager

Marion Barbier Marketing Manager - Kokomo Private Island

Walker Corporation

Level 21, Governor Macquarie Tower

1 Farrer Place, Sydney, NSW 2000 M +61 450 001 586

www.walkercorp.com.au

Level 26, Governor Macquarie Tower

1 Farrer Place, Sydney, NSW 2000

M +61 450 001 586

www.kokomoislandfiji.com

Sample banner

INVESTMENT ASSETS PROJECTS

Emily Carroll Group Executive - Investment Assets

Brian Virgo General Manager - Riverlea

Walker Corporation Tower One, Collins Square

727 Collins St, Melbourne VIC 3008 M +61 414 814 658

www.walkercorp.com.au

Sarah Law Head of Marketing - Investment Assets

Walker Corporation Riverlea Sales and Discovery Centre

9 Bonnin Crescent, Riverlea Park SA 5120 M +61 418 470 881

www.walkercorp.com.au

AJ Mitakos Development & Leasing Manager - Maroochydore City Centre

Walker Corporation Tower One, Collins Square 727 Collins St, Melbourne VIC 3008 M +61 414 814 658

www.walkercorp.com.au

Walker Corporation Level 6, Unit 602

8 Market Lane, Maroochydore QLD 4558 M +61 401 254 941

www.walkercorp.com.au

WALKER ASSETS

Walker Corporation

Level 1, 6 Parramatta Square

10 Darcy Street, Parramatta, NSW 2150

M +61 413 004 280

www.walkercorp.com.au

Sample banner

Walker Corporation Tower One, Collins Square

727 Collins St, Melbourne VIC 3008

M +61 413 466 958

www.walkercorp.com.au

OUR WALKER IT TEAM WILL ENSURE STAFF ARE ASSIGNED THE CORRECT EMAIL PROFILE OUT OF THE CATEGORIES ON THE LEFT TO ENSURE UNIFORMITY AMONGST WALKER EMAIL SIGNATURES.

THERE ARE OTHER SIGNATURE CATEGORIES AVAILABLE WHICH ARE NOT LISTED HERE IN THE EXAMPLES FOR OUR INDIVIDUAL MASTERPLAN COMMUNITIES AND FUTURE COMMERCIAL TOWERS.

OUR IT TEAM WILL ALWAYS ASSIGN YOU THE CORRECT EMAIL SIGNATURE PROFILE.

IF YOU WOULD LIKE TO USE A BANNER - PLEASE ENSURE THESE ARE DESIGNED BY OUR WALKER DESIGNERS IN THE COMMUNICATIONS, MARKETING AND DESIGN TEAM, TO ENSURE UNIFORMITY.

Walker Corporation Level 2, Festival Tower

2 King William Street, Adelaide SA 5000

M +61 447 779 057 www.walkercorp.com.au

Daniel Lang General Manager - Festival Tower

Hannah Mehmet General Manager - Collins Square

Mark Museth General Manager - Parramatta Square

To ensure brand consistency, Walker business cards have the same front design containing team member information.

Where applicable, the back of the business card will feature the Walker project or investment asset logo such as Parramatta Square, Riverlea, 50 First Avenue, Collins Square and Festival Tower.

STANDARD BUSINESS CARD SIZE:

PARTNERSHIP WITH WALKER

Arial Font font used for page title

Arial Font

Arial font used for main title

Primary Walker Blue

Used throughout presentation

Calibri Font

Calibri used as subheader

Walker Navy

Used throughout presentation

Walker logo

Walker logo on every page

POWERPOINT CONSTRUCTION

In this example, the PowerPoint presentation has been built using the basic elements of the Walker branding and our everyday fonts. The Walker secondary colours are used sparingly for essentials such as page numbering and line highlights.

Calibri Font

Calibri used as body copy

You can download the Walker PowerPoint template here

Workplace Incentives

EXAM LEAVE

Walker offers paid leave for exam days for educational purposes relating to your role.

CASUAL FRIDAY & FRIDAY DRINKS

Fridays are for casual attire and networking drinks in our office to give our staff an opportunity to catch up with their colleagues. We also host regular offsite events and activities throughout the year.

CHRISTMAS CELEBRATIONS

Walker hosts various events to celebrate the Christmas period.

WORKING ARRANGEMENTS

Walker encourages a collaborative work environment where our teams can come together and deliver some of Australia’s most exciting developments. We understand everyone needs flexibility, so we encourage our staff to discuss their needs with their manager.

PROFESSIONAL DEVELOPMENT

Walker are sponsors and members of many industry bodies across the country, each offering a range of professional development opportunities that we encourage our staff to participate in.

Designed icons to break up text-heavy slides

GRAPHIC DESIGNER PRESENTATIONS

In this example, the presentation has been created by Graphic Designers using the Adobe Suite.

If you require a bespoke design for your presentation, please contact the Communications, Marketing and Brand team for assistance.

Project colours

Used throughout presentation

Project specific logo

Map created by graphic designers with layers and special elements

Project Font used throughout presentation

MERCHANDISE

As with all applications, care must be taken when applying the Walker logo to merchandise.

Please consider the fabric or product the logo is being applied to and its size to ensure our brand is prominent with enough surrounding space.

Logo too big

SITE SAFETY AND CONSTRUCTION ATTIRE

Safety attire is required if you work onsite or visit a Walker project under construction.

Branded hi vis vests and hard hats are available by contacting your manager. All safety attire must be ordered through Walker’s Communications, Marketing and Brand team to ensure the correct branding is applied.

this is an example of what not to do with our brand and sub-brands. our brand should not be covered up. If any compulsory safety signage or other company’s branding needs to be added, this should be redesigned and a reskin of the hoardings organised.

EVENT SIGNAGE

Walker hosts a number of events throughout the project lifecycle for buyers, investors, consultants, industry and media.

The Walker logo must be featured prominently across all event signage.

PARRAMATTA TAPESTRY UNVEILING EVENT AT PARRAMATTA SQUARE

SPONSORSHIPS

Walker is a proud sponsor of many national and grassroots sports clubs, business events and community programs.

All sponsorship agreements require a tailored brand guideline package to maintain our brand integrity and maximise opportunities for awareness and engagement.

All sponsorships must receive approval from Walker’s Head of Communications, Marketing and Brand before entering a formal agreement.

THE LANDSCAPE LOGO WAS USED WITH SPECIAL PERMISSION FOR THE ADELAIDE 36ERS JERSEY AND COURT BRANDING

SUNSHINE COAST FALCONS

GPOP! EVENT

Walker light logo

Light logo used against dark background

DIGITAL APPLICATIONS

EDMS

All corporate EDM templates are created by Walker’s Communications, Marketing and Brand team.

In this example, you can see how the primary colours have been used, and how it’s possible to create a diverse colour layout using gradients and our secondary colours for contrast.

Image Hero images used to accompany articles

Walker Navy

Montserrat Font

Digital title font used

Roboto Font

Digital body font used

Walker Gold

Secondary colour used to add constrast to design

Walker dark logo

Dark logo used against light background

Walker Blue 20% Lower gradient of Walker blue used

VIDEO

The Walker MP4 video sting is available in a light and dark format and must always be included at the end of a brand video.

Click the logo you require below to get a download zip file for the video sting.

Dark format

Light format

APPLYING THE WALKER BRAND TO OUR PROJECTS AND INVESTMENT

ASSETS

PROJECT AND INVESTMENT ASSETS CORPORATE BRAND APPLICATION

With over 50 years of experience and a global portfolio of over 1,000 projects and counting, facilitating awareness and recall of our primary brand is crucial.

All projects have their own unique identity and branding, however, co-branding is integral to creating continuity and connection to the unrivalled Walker experience.

The Walker logo must feature prominently across all project and investment asset creative, while maintaining clear separation from the project logo.

GENERAL APPLICATION GUIDELINES

WALKER LOGO & CO-BRANDING

All print and digital collateral by a project or investment asset must include the primary Walker logo in the header or footer of the design. Light and dark versions are available for this application.

Please adhere to the Walker Brand Guidelines in the logo treatment for clear space and minimum sizing.

Merchandise should always include the Walker brand where possible, in addition to the project or investment asset brand.

SPONSORSHIPS & CO-BRANDING

Wherever possible a project or investment asset sponsorship should include, a Walker logo lock up.

Sponsorship decisions should be approved by project or investment asset teams at a general manager/group executive level before being recommended to the CEO for final approval, cc’ing the Head of Marketing Communications and Brand.

Walker Investment Asset logo lock up

PRINT & DIGITAL APPLICATION EXAMPLES

Plastic Free July

Take the challenge. Help us create a more sustainable future by pledging to Plastic Free July.

Scan the QR code to get involved.

INVESTMENT ASSET LOBBY ACTIVATION SIGN

Walker Investment Asset lock-up

Walker Investment Asset lock-up

WALKER INVESTMENT ASSET AND PROJECT LOCK UPS

INVESTMENT ASSETS

PROJECTS

ALL LOCK UPS FOR PROJECTS ARE AVAILABLE FOR DOWNLOAD IN THE BRAND PACK ON THE WALKER INTRANET SITE

WEBSITE & EDM APPLICATION EXAMPLES

The application of the Walker brandmark across all digital channels in project and investment assets should be consistent.

WEBSITE FOOTERS

Every project and investment asset website footer should have the primary Walker logo aligned to bottom left with sales suite or business address information, a contact phone number and social icons similar to the example shown.

The Walker logo should not be stacked next to the project or investment asset logo, but stand alone in its application. The Walker logo will be hyperlinked to walkercorp.com.au.

EDM FOOTER

Every project eDM footer should have the primary Walker logo centred and hyperlinked to walkercorp. com.au. If for any reason this doesn’t work within the eDM design, please reach out to Walker’s Communications, Marketing and Brand team for approval.

WHERE THE PROJECT OR INVESTMENT ASSET DOESN’T HAVE ITS OWN SOCIAL CHANNELS, PLEASE LINK TO WALKER CORPORATE CHANNELS

SIGNAGE APPLICATION

The application of the Walker brandmark to enduring signage throughout our projects and investment assets is considered on a case by case basis. Any application of the Walker logo must be approved by the Head of Communications, Marketing and Brand.

There are occasions where the Walker brand will not apply, including:

• Entry statements

• Select wayfinding touchpoints

If you’re unsure whether a co-branding application is required, please contact Walker’s Communications, Marketing and Brand team.

Walker Logo

INVESTMENT ASSET CO-BRANDING SIGNAGE EXAMPLE

PROJECT OUT OF HOME EXAMPLE - BILLBOARD

INTERNAL ASSET PRESENTATIONS AND CORRESPONDENCE APPLICATION

The primary Walker brand should be applied on any formal communication pertaining to our Investment Assets.

PRESENTATION GUIDELINES

Any internal presentation by the investment asset team can sit on the investment asset branding, with the primary Walker logo applied in the header or footer of the cover page.

Any external presentation by the investment asset team should sit on the Walker template. Please refer to the Walker PowerPoint guidelines for application.

FORMAL CORRESPONDENCE GUIDELINES

The Walker letterhead template should be used for any formal correspondence to our tenants and stakeholders.

This includes but is not limited to:

• Lease related letters

• Outgoings letters

• Formal communication from the investment asset management

LETTERHEAD SAMPLE

Arial Bold Heavier weight of Arial used for titles & headings

Dear Sir / Madam,

PROJECT NAME: PARRAMATTA SQUARE

Insert Subject here: Completion of public realm

I’m writing to let you know we have prepared the final s teps f or t he c ompletion o f t he $ 3.2 billion Parramatta Square development.

Parramatta Square is one of Australia’s largest commercial business precincts seamlessly integrating commercial office space with convenient retail.

Located between Darcy Street and Macquarie Street, Parramatta Square comprises four premium A-grade commercial towers with 240,000 square metres of new office and retail space, around a new 10,000 square metre public domain.

The vision for Parramatta Square has created a city within a city, a place with vibrant, energised, people-friendly spaces. This vision has been realised through inspired architecture, considered placemaking and state-of-the-art facilities.

This new benchmark in office accommodation has been recognised by industry leaders who, by moving their Sydney offices to Parramatta Square, are heralding the shift of corporate Sydney from traditional CBD offices to the geographical centre of Sydney in the heart of Parramatta.

We look forward to you joining us for celebrations very soon, to mark the completion of this incredible project in the beating heart of Western Sydney

Yours faithfully Walker Group Holdings Pty Ltd

John Smith Senior Development Manager cc / Enc

MANAGING OUR BRAND INTEGRITY

Being part of the Walker team is something we all take enormous pride in because we are the best in the business.

Making our bold visions a reality starts with great design, and together it’s our responsibility to ensure our brand is represented strongly in market.

When people see our Blue W, they know it signifies a commitment to exceptional quality and an unrivalled client experience, reflecting our values to always challenge the conventional and strive for excellence in everything we do.

For more information or questions regarding our brand or its application, please contact Walker’s Communications, Marketing and Brand team at our Sydney head office.

August 2023 version