Where Canadian Rockies Winter 2021

Page 44

Y

SHOPPING

BANFF

EDITOR’S PICK

GIVING BACK

LOVE LOCAL

SUSTAINABLY CANADIAN

If you’re looking to refresh your seasonal wardrobe make sure to stop into Banff’s locally owned Avenue Road Clothier (p 43) where they believe if you look good, you feel good… And if you feel good, you do good! The shop carries a wide array of fashion brands from well-known and emerging Canadian designers with price points to suit every budget. -RYAN MASSEL

Lolë was created in Montreal to provide a stylish alternative to women’s technical and travel clothing. Because of its Canadian roots, Lolë has clothing designed for -40, +40 and everything in between! Lolë’s mindfulness approach means not only are their products created by sustainable manufacturers using recycled materials wherever possible, their pieces are also designed to be timeless, meaning you won’t have to buy a new style year after year. Find your next favourite piece at Lolë in Banff (p 43)! -KATE BARKER

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whererockies.com BANFF

ABOVE: SMARTWOOL'S GOOD FOR THE GREATER GOOD SOCKS LEFT: LOLË BANFF

This year saw the tourism industry in Banff turned on its head. With international borders closed to prevent the spread of Covid-19, and Banff National Park shutting down for months at a time, the community was hit hard by the pandemic. There were rays of hope through this time, however, that showed businesses giving back to the community. The North Face (p 44) created the Storms Pass, Community Lasts campaign, which saw proceeds from their popular Coordinates T-shirts supporting local non-profits. Smartwool (p 44) sold exclusive socks in Banff for their Goods for the Greater Good campaign. Both of these companies have shown their efforts to create a stronger community in the face of economic adversity. -TAYLOR JAINE


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