Beyond Baking January 2014 by Wisconsin Bakers Association

Volume 78, Issue 1

4 7 9

INSIDE THIS ISSUE REGISTER NOW FOR WRA EXPO Four Opportunities to Compete UMBA’S CONVENTION Hands-On Sessions GREAT PURPLE CUPCAKE PROJECT Learn How Your Bakery Can Participate

WBA Member Services Center

Phone: (800) 542-2688 Fax: (414) 258-5582 Email: info@wibakers.com Website: www.wibakers.com

2514 S. 102nd Street West Allis, WI 53227

BOARD OF DIRECTORS 2014-2015 Chief Executive Officer Dave Schmidt, CMB

Wisconsin Bakers Association

West Allis, WI

(414) 258-5552

Executive Committee President - Mike Vande Walle Vice President - Dawn Ebert Treasurer - Joe Crubaugh Allied Rep. - Joe Sanfilippo

Uncle Mike’s Bake Shoppe Simple Simon Bakery Fosdal’s Home Bakery BakeMark

Judy Baggenstoss Bob Hiller

Melody Cookies Rollin Pin Bakery

Board Trustees

De Pere, WI (920) 330-0048 Appleton, WI (920) 733-4377 Stoughton, WI (608) 873-3073 Menomonee Falls, WI (262) 251-1190

Oak Creek, WI Janesville, WI

(414) 762-2720 (608) 754-8267

Directors-At-Large Ken Heil Susan Bice Tamara Mugerauer Judy Semrad David Weber Brandon Grebe

Sweet Perfections Bake Shoppe Waukesha, WI Sweetheart Cakes Port Washington, WI Tamara’s the Cake Guru Oshkosh, WI Muskego Marketplace Foods Muskego, WI Weber’s Bakery Lodi, WI Grebe’s Bakeries Milwaukee, WI

(262) (262) (920) (262) (608) (414)

446-2253 284-6221 236-9144 679-1166 592-4115 543-7001

Wisconsin Bakers Association Wisconsin Bakers Association

(414) 258-5552 (414) 258-5552

WBA Staff Debbie Lowery Jessica Hoover

West Allis, WI West Allis, WI

The WBA is a nonprofit organization dedicated to helping members increase their baking and business knowledge, fostering the education of future bakers, keeping members informed about developments in the baking industry and legislative matters affecting them, and representing members’ interests at the state and federal government levels.

Regions TOP BAKERY Event! Art of the Cake Competition – Watch or Compete! • Extreme Groom’s Cake and Classic Wedding Cakes Challenge • Best of the Midwest Novelty Cakes • Cupcake Warrior Championship • Bakers Best Kringle Pastry Studio – Hands-on Dessert Workshops 100s of Exhibits – 1000s of Products Business Seminars – Valuable Education • Including guest speaker Rick Crawford of The RPIA Group Bakers Appreciation Breakfast And more!

www.everythingfoodservice.org

MARCH 10-12, 2014 Wisconsin Center Milwaukee, Wisconsin

Bakery programs presented in partnership with:

ART OF THE CAKE COMPETITION Midwest Foodservice Expo March 10-12, 2014 Wisconsin Center 400 W. Wisconsin Ave. Milwaukee, WI

OFFICIAL REGISTRATION FORM The Art of the Cake Competition is open to beginners/students (up to 3 years experience) and professionals (3+ years experience). The competition is divided into four separate contests: Creative Cake Decorating Competition (CCDC), Extreme Wedding Cake Challenge (EWCC), Cupcake Warrior Championship (CWC), and Baker’s Best Kringle (BBK). Entries in the CCDC and EWCC are further divided by skill level. Additional information and rules for each contest are available online at www.wibakers.com. Admission to the Midwest Foodservice Expo is included with registration for each competitor. The registration deadline for the Art of the Cake Competition is Friday, February 28, 2014.

Competitor Name: Bakery: Address: City, State, Zip: Phone:

Email:

Creative Cake Decorating Competition (CCDC) Refer to the rules for complete information about the Creative Cake Decorating Competition. ☐ Yes, I would like to enter the Creative Cake Decorating Competition!

Skill Level:

Number of Entries:

☐ Beginner/Student ☐ Advanced/Professional

Cupcake Warrior Championship (CWC) Refer to the rules for complete information about the Cupcake Warrior Championship. The WBA office will be closed onChampionship! the following dates to celebrate the season: ☐ Yes,Membership I would like to enter the Cupcake Warrior Christmas – Office closed Monday, December 23rd – Friday, December 27th Team Name: OPEN 8 AM – 12 Noon on Monday, December 30th Will you need electricity? ☐ Yes ☐ No New Year’s – Office closed Tuesday, December 31st – Wednesday, January 1st We will reopen on Thursday, January 2nd to regular business hours from 8 AM – 4 PM.

Extreme Wedding Cake Challenge (EWCC) Refer to the rules for complete information about the Extreme Wedding Cake Challenge. ☐ Yes, I would like to enter the Extreme Wedding Cake Challenge!

Division/Category: NEW! Extreme Groom’s Cake Extreme Wedding Cake - Buttercream Extreme Wedding Cake - Fondant

Skill Level: ☐ Beginner/Student ☐ Advanced/Professional ☐ Beginner/Student ☐ Advanced/Professional ☐ Beginner/Student ☐ Advanced/Professional

Baker’s Best Kringle (BBK) Refer to the rules for complete information about the Baker’s Best Kringle. ☐ Yes, I would like to enter the Baker’s Best Kringle Contest!

Kringle Flavor:

Entry Fees

No entries will be accepted after 2/28/2014. All entries must be registered in advance. The Entry Fee for each contest is $25 per entry. The fee includes a 1-year free membership to WBA. Current WBA Members are not eligible for free membership.

CONTEST:

# of ENTRIES:

FEE:

Creative Cake Decorating Competition

x $25

Cupcake Warrior Championship

x $25

Extreme Groom’s Cake

x $25

Extreme Wedding Cake - Buttercream

x $25

Extreme Wedding Cake - Fondant

x $25

Baker’s Best Kringle

x $25 Amount Due:

TOTAL:

$___________

Payment ☐ Check (payable to Wisconsin Bakers Association) ☐ Credit Card Number _______________________ Exp. Date _________ CCID (3 digit code on back) _______ Name on card ______________________________ Signature of Cardholder __________________________ Release: The Art of the Cake Competition is held in conjunction with the Midwest Foodservice Expo and is presented in partnership between the Wisconsin Bakers Association (WBA) and the Wisconsin Restaurant Association (WRA). By signature of this registration and release form, the contestant fully releases all rights to photos, publication and other sources of media for all work produced exclusively for, during and in the complete time frame of the event. Contestant is subject to all registration fees, applicable taxes, and all other related expenses on behalf of him/her entering the above competition. Contestant agrees to abide by all rules set forth by the WBA for this competition. Contestant understands that the WBA, WRA, or any sponsors assume no responsibility for loss, theft or damage to displays or personal items at the Midwest Foodservice Expo and agrees to indemnify and hold harmless the WBA, WRA, and all sponsors from and against all claims, demands, costs, loss, damage, expense, attorney’s fees and liabilities growing out of, or arising from, caused or occasioned by my activities in The Art of the Cake Competition. Competition entry fees are non-refundable. All judges’ decisions are final.

Signature ___________________________________ Date ________________________ Send completed form along with payment to: Wisconsin Bakers Association  2514 S. 102nd Street, Suite 100  West Allis, WI 53227 More information: www.wibakers.com or contact Jessica at info@wibakers.com or (800) 542-2688

Greg A. Wagner, Sr. Territory Manager Phone: (612)-940-7596 Greg.Wagner@genmills.com

www.professionalbakingsolutions.com

2014 Upper Midwest Bakery Association Convention February 22 – 23, 2014 | Treasure Island Resort and Casino | Red Wing, MN

2014 Upper Midwest Association Convention Check out Bakery this years GREAT

February 22 – 23, 2014 | Treasure Island Resort and Casino | Red Wing, MN

Hands-on Sessions!

Check out this years GREAT

Hands-on Sessions!

Saturday, February 22nd, 8:00 AM – 12:00 PM Butterflies in Flight - Advanced Isomalt – $150 per person Peggy Tucker, Certified Master Sugar Artist – School of Cakeology

Saturday, AMwith – 12:00 Join Peggy in February learning how22nd, easy it is8:00 to work IsomaltPM and create a beautiful Isomalt sculpture of Butterflies in Flight - Advanced – $150 person your own. In this class four hour class Isomalt you will learn howper easy it is to use Isomalt for not only sculptures

Peggy Tucker, Sugar Artist –listSchool ofand Cakeology but accent piecesCertified for cakes,Master cupcakes, bling….the goes on on. Peggy will demonstrate how to work with pouring, casting, basicIsomalt pullingand techniques to how toIsomalt heat and color the Join Peggy inIsomalt. learning From how easy it is to work with create a beautiful sculpture of Isomalt. You will learn how easy it is to make your own unique mold out of aluminum foil for the base your own. In this class four hour class you will learn how easy it is to use Isomalt for not only sculptures

of sculpture. you needcupcakes, to bring isbling….the your enthusiasm to create unique sculpture and an butthe accent piecesAllfor cakes, list goes on andyour on. own Peggy will demonstrate how 8x8 box to take it homeFrom in. Every student willbasic take home sculpture piece they create. to work with Isomalt. pouring, casting, pullingatechniques to how to heat and color the Isomalt. You will learn how easy it is to make your own unique mold out of aluminum foil for the base of the sculpture. All you need to bring your–enthusiasm to create your own unique sculpture and an Sunday, February 23rd, 8:00isAM 10:00 AM 8x8 box to101 take –it $75 home in.person Every student will take home a sculpture piece they create. Fondant per

Peggy Tucker, Certified Master Sugar Artist – School of Cakeology

Sunday, February 8:00your AMcakes – 10:00 AM without cracks, crinkles or elephant skin. In class you’ll be learning23rd, how to cover in fondant Fondant 101 – $75 per person We’ll be covering the basic in borders, draper and bows.

Peggy Tucker, Certified Master Sugar Artist – School of Cakeology In class you’ll be learning how to cover your cakes in fondant without cracks, crinkles or elephant skin. We’ll be covering the basic in borders, draper and bows.

BEYOND BAKING

Sunday, February 23 4:00-7:00 p.m. $40 per person • $55 at the door Fox Valley Technical College 1825 N. Bluemound Drive, Appleton (Use Entrance 10)

Presented by:

Fox Valley Technical College’s Culinary Arts and Hotel & Restaurant Management Students & Staff In conjunction with: Wisconsin Restaurant Association-Big Four Chapter • Fox Valley Culinary Association • Fox Cities Lodging & Hospitality Association

Center Stage Events: • Gallery Hors d’oeuvres: Stroll through endless cultural hors d’oeuvre buffets

• Silent Auction to be held in the Jones Dairy Farm Culinary Theatre: bid on a wide variety of entertaining items

• Sparkling Beverage Fair: Refresh your palate with spirits and refreshments (non-alcoholic beverages included; beer & wine available for purchase)

• Raffle: Your chance to win tantalizing treasures

Yes, we will attend Cultural Cuisine 2014! Send this form and a check (made payable to FVTC) to: FVTC, Attn: Chef Jeff, 1825 N. Bluemound Drive, P.O. Box 2277, Appleton, WI 54912-2277 Name: ________________________________________________________________________

Phone: _____________________________

Address: ___________________________________________________________________________________________________________ City: __________________________________________________________ Please reserve ______ tickets @ $40 each in advance only

State: ______________

Zip Code: ____________________

$ _________________________________ Total amount submitted

Please purchase your tickets today. This event sells out every year. Tickets will be mailed.

The Great Purple Cupcake Project What’s this all about? Conceived by three smart cupcakes at ‘The Anita Kaufmann Foundation (AKF), The Great Purple Cupcake Project is a sweet epilepsy awareness initiative supporting Purple Day (March 26th, 2014). During the week of March 26th AKF is inviting bakeries and cupcakeries across Minnesota and our surrounding states to feature PURPLE CUPCAKES in a effort to promote awareness of a condition that affects over 3 million Americans. UMBA and WBA will provide you with the Purple Day swag and signage and you make the cupcakes. All we ask is that a portion of the cupcake sales goes back to Purple Day for epilepsy awareness. In return, your bakery or shop, and website will be listed on a dedicated page at www.purpleday.org and the AKF website. AKF will provide press materials to send out to local media. Purple Day is a international grassroots effort dedicated to increasing awareness about epilepsy worldwide. On March 26th annually, people from around the globe wear purple to promote awareness about epilepsy. Giving back has never been so simple… or so sweet! For the week of March 26th, feature PURPLE CUPCAKES at your shop and donate a percentage of sales to Purple Day. The Anita Kaufmann Foundation will provide your shop with promotional materials and information on Purple Day and The Great Purple Cupcake Project for your customers. They will also link your shop on their websites as well as provide you with press materials. BB

The Great Purple Cupcake Project For Epilepsy March 22-30, 2014 “Come join our Great Purple Cupcake Project,

it’s the sweet thing to do :) ”

Cassidy Megan, Founder of Purple Day

Supporting The Anita Kaufmann Foundation Global Sponsor Purple Day - World Epilepsy Day ™ ®

Wisconsin Bakers Association Bakerâ&#x20AC;&#x2122;s Hall of Fame Nominations

Please submit nominations by February 14, 2014. Inductions into the Bakerâ&#x20AC;&#x2122;s Hall of Fame will be announced at the WBA Industry Appreciation Breakfast on Tuesday, March 11th at the Midwest Foodservice Expo.

I would like to nominate: Name:_____________________________________________________________ Bakery Name: _____________________________________________________ Address: __________________________________________________________ Nominees must be past or present members of the Wisconsin Bakers Association and must have given outstanding service to the WBA and the baking industry over the years. Mail, fax or email completed form to: Wisconsin Bakers Association 2514 S. 102nd Street Suite 100 West Allis, WI 53227 Fax: (414) 258-5582 Email: info@wibakers.com Nomination submitted by: Name: ____________________________

Signature: ________________________________

Company: ________________________

Relationship to nominee: ____________________

Address: _____________________________________________________________________ Phone: ____________________________ Email: ___________________________________ Please list the reasons you think this person should be included in the Bakers Hall of Fame below. You may use the other side of this sheet if you need more space. In the information, please include the years this person was involved with the Wisconsin Bakers Association. ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________

NOMINATION FOR BAKERY OF THE YEAR Complete the following form for Bakery of the Year nominations and return via fax to the WBA office at (414) 258-5582. You also can email your nomination to info@wibakers.com BAKERY___________________________________________________________ OWNERS___________________________________________________________ ADDRESS__________________________________________________________ CITY_____________________________ STATE______ ZIP________________ PHONE__________________________________ FAX_____________________ E-MAIL____________________________________________________________ Briefly state your reason(s) for nominating this bakery for Bakery Operation of the Year! Please include any participation and/or non-monetary contributions the bakery has made to their community and WBA within your statement.

Nominated By (Optional)__________________________________ BEYOND BAKING

JANUARY 2014

Upcoming Dessert Holidays: February February is National Cherry Month, Berry Fresh Month, and Great American Pies Month! February 3: National Carrot Cake Day February 5: World Nutella Day

February 14: National Creme-Filled

Chocolates Day

February 8: Molasses Bar Day

February 15: National Gumdrop Day

February 9: National Bagels and Lox Day

February 16: National Almond Day

February 10: Cream Cheese Brownie Day

February 18: Drink Wine Day

February 11: Peppermint Patty Day

February 19: National Chocolate Mint Day

February 12: National Plum Pudding Day

February 20: National Cherry Pie Day February 21: National Sticky Bun Day February 22: National Margarita Day February 23: National Banana Bread Day February 23: Dog Biscuit Appreciation Day February 25: National Chocolate-Covered

Nuts Day

February 26: National Pistachio Day February 27: National Strawberry Day February 27: National Kahlua Day February 28: National Chocolate SoufflĂŠ Day

2014 Event Calendar February 4th WBA Board Meeting / Video Conference

C A N DY & I N G R E D I E N TS

WBA Member Service Center - West Allis, WI

EST.

February 22nd-23rd

MAN UFACTURERS O F

CARAMEL

UMBA Annual Convention Treasure Island Resort & Casino – Red Wing, MN March 10th-12th Midwest Foodservice Expo Delta Airlines Center – Milwaukee, WI March 16th-19th ABA Annual Convention The Phoenician – Scottsdale, AZ March 30th-31st Atlantic Bakery Deli Dairy Expo Atlantic City – New Jersey April 22nd WBA Board Meeting / Bakers Forum Location: TBD May 20th-22nd National Confectioners Association - Sweets & Snack Expo McCormick Place – Chicago, IL June 1st-3rd IDDBA’s Dairy-Deli-Bake Seminar & Expo Colorado Convention Center - Denver, Colorado July 31st- August 10th Wisconsin State Fair West Allis, WI September 27th-28th Oklahoma State Sugar Artist Show Tulsa, Oklahoma October 21st WBA Board Meeting / Video Conference WBA Member Service Center - West Allis, WI

1929

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b u r k e c a n d y .c om BC003 #03 HORIZONTAL EDITORIAL PRINT AD 4.25”w x 5.5”h Final 0.125” Bleed 1” Slug (DO NOT PRINT)

Check out our service providers! Alternative Communications, Inc. Jesse Gnas

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Wisconsin Bakers Association 2514 S. 102nd St., Suite 100 West Allis, WI 53227 Phone: (414) 258-5552 (800) 542-2688 Fax: (414) 258-5582 info@wibakers.com www.wibakers.com

Associated Bank

Editorial Staff

(262) 367-2200 American Industrial Leasing Tammie Clendenning (800) 444-6230 Aramark Uniform Services Drew Coffey

Carol Carey (414) 321-5129

Publisher

BeneCo of Wisconsin, Inc. Steve Miller (262) 207-1999 Central Office Systems Lori Lindenberg (262) 784-9698 Financial Specialists, Inc. Charlie Popple (262) 544-6099 Soerens Ford John Schultz (262) 781-9800 Les Stumpf Ford Ken Harder (920) 731-5211, ext. 250 D.A. Berther Jim Lidwin (414) 328-1995 Pack-O-Mach Corp. Bob Morris (763) 571-6677 Practical Baker John Stricker (815) 943-6040 WBA Credit Card Program John Gay (800) 767-2484, ext. 54587 West Bend Mutual Insurance David Nycz (262) 334-5571

Editor

Dave Schmidt, CMB dave@wibakers.com Jessica Hoover jessica@wibakers.com