Your Baking Industry News Source
BEYOND
BAKING
GRAND CHAMPION EATS & TREATS ••• It’s “Thyme” To Enter!
WBA MEMBERS #BAKINGADIFFERENCE ••• Cake Guru Cares for Kids
V O L U ME 82 • IS S U E S IX
WBA FAMILY DAY AT STATE FAIR ••• Sign Up Today!
MISSION WBA supports our members by providing access to education and resources to grow business and enhance customer experience. How? - Shared industry knowledge - Dynamic networking opportunities - Strategic partnerships
VISION To be the premier partner in the baking industry through World-class professional relationships, Building successful businesses; and Advocating for bakers of tomorrow.
WBA Board of Directors President Tamara Mugerauer, Tamara’s the Cake Guru Vice President Tony Nieto, Neat-O’s Bake Shoppe Treasurer Dawn Ebert, Simple Simon Bakery Board Trustee Bob Hiller, Rollin Pin Bakery Directors-At-Large Tara Nowak, Sweet Lola’s Jennifer Bukouricz, Monzu Bakery Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation Joey Carioti, Cranky Al’s Shane Griesbach, Breadsmith of Appleton
WBA Staff Jessica Hoover
We have a new address! Wisconsin Bakers Association P.O. Box 658 Muskego, WI 53150 Phone: (414) 258-5552 Fax: (414) 258-5552 info@wibakers.com www.wibakers.com
WBA Family Day at Wisconsin State Fair
There’s still time to sign up for WBA Family Day at the Wisconsin State Fair!
on Monday, August 6th! We hope you will take advantage of this unique opportunity to take a behind-the-scenes tour of the Original Cream Puff bakery which the Wisconsin Bakers Association has proudly operated since 1924 at Wisconsin State Fair Park.
The WBA Board of Directors invites members and their families to attend our annual WBA Family Day at the 2018 Wisconsin State Fair
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Visit us at prairiefarms.com
This is OUR heritage and we are opening our doors to you, our members. Let us show you what is so special about this dairy bakery. It is after all, a State Fair tradition! After touring the bakery, we’ll meet for a casual networking lunch at the Miller Lite Sports Bar & Grill located at 2nd and Grand Stand Ave. Make sure to register for WBA Family Day by July 15, 2018! (Login to the website to register!) Questions: Contact Jessica at jessica@wibakers.com or call 414-258-5552.
NEW PRODUCT LINES
SHOW SPECIALS
Kohl’s Family Value Day also takes place on Monday, August 6th, which provides discounted admission to fairgoers, as well as the return of the interactive Kohl’s Activity Zone and “Fair Day” at Children’s Hospital of Wisconsin. During Kohl’s Family Value Day, ALL fairgoers will be eligible for discounted Fair admission from 8 am until 6 pm. One of the best promotions during the State Fair, adults will receive admission for only $6 (an $8 savings), and youth 11 and under will receive FREE admission (an $8 savings). BB TREM HotCakes by Tara
LUNCH PROVIDED
PRIZES AND MORE
VALLEY BAKERS INVITES YOU TO THE DAWN SPONSORED
BAKERS GATHERING Sheraton Milwaukee Brookfield Hotel Tuesday, July 24, 2018 9:00 a.m. - 3:00 p.m. CST
WBA Members #BakingADifference Almost every single day, WBA members are asked to donate to causes of all sizes. It’s truly incredible how big of an impact is being made in the communities that our members serve! Earlier this year at the WBA’s Annual Awards Evening, WBA President and owner of Tamara’s the Cake Guru, Tamara Mugerauer, announced her plans to introduce a new initiative called “The Cake Guru Cares for Kids.” This program is something Tamara holds very close to her heart providing every Foster Child in Winnebago County with a cake, a dozen cupcakes, or cookie cake for their birthday
from Tamara’s the Cake Guru. “Our hope is that every child knows love and knows that they are important. Although, it is just a small gesture, our hope is that these children are reminded through this gesture that their lives matter and that they are valuable,” said Mugerauer. “We truly believe that any little bit makes a difference and that we need to do our part as business owners to share our gifts and talents.” Mugerauer is the 2018 recipient of WBA’s Service Recognition Award which recognizes a member who has demonstrated using their
JOIN US FOR A SPECIAL BAKERS GATHERING! Get inspired with fresh ideas and trends and learn more about our Dawn product lines. Several of our industry-leading Technical Representatives, including Hispanic, will be available to discuss all of your bakery needs.
Event Features:
Tips and Trends in the Bakery World Seminar: 10:00 - 11:30 a.m. and 1:00 - 2:30 p.m. Product demonstrations, seminars and hands-on demonstrations throughout the day. Prizes will be raffled off throughout the event. $50 voucher for Dawn Manufactured products provided for each bakery that attends.
Sheraton Milwaukee Brookfield Hotel 375 South Moorland Rd. Brookfield, WI 53005 1-262-364-1008 Please RSVP at www.DawnFoods.com/milwaukee by July 20, 2018 Visit our event page for information on trends, and to sign up for our newsletter: www.DawnFoods.com/milwaukee
success to give back to their community, donates and/or volunteers for charitable causes locally, nationally or globally. This year, the award was renamed to “The Tamara Mugerauer Legacy of Service Award” in honor of her outstanding contributions to the Wisconsin Bakers Association and her time and service on the WBA Board of Directors. Mugerauer donates thousands of cupcakes a year to schools, the Boys and Girls club, women’s shelters, police and firefighters, The YMCA, Children’s hospitals, Big Brothers/Big Sisters, Parent connection, Rotary, EAA, community foundations, Homeless connection, Habitat for Humanity, Local Scholarship events, Make a wish, March of Dimes, The Paine Art center, The Trout Museum of Art, Twirling Corps, Local sports clubs, The Women’s Fund, The warming shelter, Father Carr’s, Chambers throughout the Valley, University of Wisconsin Oshkosh, Miss Wisconsin, Miss Oshkosh, JerMoGlo, and many other civic minded organizations. She is also a huge proponent of the Arts in her community participating for the past 10 years by donating close to $20,000 worth of in kind donations for her work at the Land of the Sweets and Sugar Plum fairies cupcake cafe at the Nutcracker in the Castle annually,
Flavor Right’s Icing Funds Contest Flavor Right has brought back its Icing Funds contest for 2018 and will award up to $20,000 in prizes to winning bakeries, including a grand prize of $10,000. To enter, you’ll need to complete a sub-
as well as creating art pieces for the community art projects “The Pride of Oshkosh” and “Nutcrackers on the Town”. If you’d like to learn more about “The Cake Guru Cares for Kids” and how you can get involved, please feel free to email Tamara at cakeguru@gmail.com.
mission form on Flavor Right’s Facebook page telling your retail bakery’s story. The contest runs from now until August 17, 2018. For more information on the 2018 Icing Funds contest, visit Flavor Right’s website: https://woobox.com/ onrmzr/rules BB
It’s “Thyme” to Enter! Grand Champion Eats and Treats is back bigger and better for its fifth year! This is an exciting event held Thursday August 9th at the Wisconsin State Fair. Show off your savory spice blend, your fermented favorite, your delectable dessert – so many options to choose from!
the opportunity to provide samples of their entries to Fair guests throughout the day. New classes include Fruits & Vegetables, Herb Infused Mixes, Popcorn and even a Best of Something Special from Wisconsin™ product class. Plus, many of the crowd-favorite classes return for this annual competition.
This professional food competition for pickles, relishes, jams, jellies, sauces, fruits & vegetables, fermented products, sweets, treats, and snack foods is open to Wisconsin’s small professional food businesses with yearly sales under $500,000.
Entries are due by Tuesday, July 24th. A complete set of competition rules are available at http://wistatefair.com/competitions/culinary/. So, enter today for your chances to win more purple ribbons and bragging rights from the Wisconsin State Fair for your Wisconsin-made food products. BB
In addition to judging results and feedback, up to 16 businesses who enter the Grand Champion Eats & Treats Competition will have
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Please join us for a skills improvement session...We will
EXPLORE NEW TECHNIQUES AND TRENDS At our Cake Decorating Seminar!
• Watercolor base icing • Painting with buttercream icing
• Succulents • Summer Fun Ideas: • Hamburger Cake • Hot Dog with Fries • Tace Cake Thursday,
August 2, 2018 8:30 a.m. – 3:00 p.m.
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- Lunch provided -
PLEASE BRING THE FOLLOWING ITEMS: Empty bucket, 2 rags, apron One roll of 18” disposable decorator bags Minimum 12 couplers and rings Scissors, rose nail, 6 - #104 tips Side icer tip, turntable 3 – 6” black handled spatulas, large and small offset spatulas TIPS: 3 each of #3, #4, #5, #6, #8, #10, #12, #18, #20, #22, #102, #352
Unicorns aren’t Corny! • Upscale finishes: Glacage & Chocolate Location:
Madison Area Technical College
1701 Wright Street Madison, Wi 53704
Call 800-242-6461 to register! Space is limited.
Ultra Dip N Dry Icings
®
We’ve got flavor and color covered!
2200 Lunt Avenue, Elk Grove Village, IL 60007
Call 847.437.2400, x259 for more sweet ideas to grow your business. www.lawrencefoods.com
Lesaffre: Exploring The Sensory World Of Bakery Products, Word For Word Sensory analysis is an essential tool for industrial, in-store and craft bakeries. But it’s not always easy to match the descriptions of consumers for the breads, croissants and baguettes they love with the technical, exacting terms bakery experts need to refine recipes and techniques. Now Lesaffre has created a set of unique resources for bakery professionals to match consumer aspirations with technical knowhow. These authentic e-book tools describe the appearance, sound, smell, taste and texture of three of the most popular baked products – sandwich breads, baguettes and the croissant – during tastings.
By cross-referencing consumer language with the technical prose of baking experts, they have compiled hundreds of terms to identify the sensory qualities specific to each bakery item so that bakers can more effectively promote them to consumers. Each booklet is centred around five sensory aspects: appearance, smell, sound, texture and taste. For each sensation, a group of expert terms is presented and matched with the equivalent consumer term, supported by descriptive photos and illustrated definitions. Testimonials from respected bakery experts and recipes enrich each booklet.
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The three e-book tools developed especially for baking industry professionals are now available to download:
mouth-watering are matched with more than 60 technical sensory terms. Download “Sandwich bread in words” Here
“Le Pain in words” was developed by Lesaffre in conjunction with LEMPA, the French national laboratory which offers independent expertise for baking and pastry sector professionals. Matured wheat aroma, cracker crust, gummy textures are among 60 precise sensory terms matched with more than 300 identified consumer descriptions. Download “Le Pain in words” Here “Sandwich bread in words” is devoted to the sensory world of sandwich breads, shared across cultures and was developed with the help of U.S. Wheat Associates. More than 300 consumer terms like delicious, soft and
“Le Croissant in words” is devoted to the unique sensory properties of the croissant and other products made with leavened and laminated doughs, such as Danish pastries. Produced in collaboration with the International Association for French Bread, this booklet cross-references more than 200 consumer terms with more than 70 terms coined by the Lesaffre sensory analysis laboratory, all describing the croissant. Download “Le Croissant in words” Here BB
You are cordially invited to attend our 22nd Annual BakeMark Menomonee Falls Golf Outing Wednesday, July 18th Registration – 8:00 to 8:45 Shotgun Start – 9:00 Picnic Lunch to Follow the Golf Kettle Hills Golf Course 3375 Hwy 167 West (Holy Hill Road) Richfield, WI 262-628-0200 Please RSVP to your sales associate by July 6th, 2018 With your customer name and the number attending For further information, please contact our Sales Manager - John Kulick at 262-309-3141 for more information
Every day, it’s our promise that customers and families around the world can count on us to make life’s moments memorable. Dawn Foods is a family company that has been creating high-quality bakery ingredients and products for nearly 100 years.
“
Neato-O's became involved with the WBA when we received a
message encouraging us to enter the Creative Cake Competition at the Midwest Food Service Expo which included WBA membership. It was an amazing experience! Having been a new business at the time, it allowed us to make connections with other bakery owners, vendor partners, and WBA staff. This enabled us to share our stories, listen to others, ask and answer questions, and gain a sense of community! In the years that have followed, we have become more involved and we look forward to all WBA events!
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- Tony & Amanda Nieto, owners of Neato’s Bake Shoppe, Baraboo, WI
Foodservice Ingredients General Mills
Foodservice Ingredients General Mills Greg Wagner ~ Account Executive Greg.Wagner@genmills.com I Mobile: 612-940-7596
VALLEY’S ANNUAL FOOD SHOW 2018
WATERFALL OF
SAVINGS AUGUST 16, 2018 Shopko Hall | 1901 S. Oneida Street | Green Bay, WI
Show Hours: 11:00am - 4:00pm Join us for Valley’s Annual Food Show, then cheer on the Packers as they take on the Steelers at Lambeau Field. Meet our suppliers. Sample our products. See what’s new. Get a taste of what the collective strength of Valley membership is making possible for you and your business.
Call us by August 8, 2018 at 800-242-6461 to register. * Customer locations registering for wristbands & game tickets will be billed if food show is not attended. All Packers vs. Steelers game tickets must be picked up between 11:00am & 2:00pm on the show floor.
Each member business also gets two tailgate party passes and two tickets (while supplies last) to the game! Live music and complimentary food & drinks will be at the tailgate party. Discounts on certain products apply if you attend and book orders during the show. Get a ticket to win great prizes for every 10 cases of product you commit to. The prizes will be given away at the tailgate party & must be present to win.
Share in what’s possible.
BEYOND BAKING Copyright © 2018 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.
Wisconsin Bakers Association • P.O. Box 658 • Muskego, WI 53150