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BEYOND
BAKING
WISCONSIN’S SWEETEST BAKERY ••• Congratulations Fosdal Home Bakery
CAKE DECORATING CHAMPIONSHIP ••• Winners Announced!
V O L UME 82 • IS S U E EIGH T
SCHOLARSHIPS AVAILABLE ••• Deadline to Apply is Dec. 1st!
MISSION WBA supports our members by providing access to education and resources to grow business and enhance customer experience. How? - Shared industry knowledge - Dynamic networking opportunities - Strategic partnerships
VISION To be the premier partner in the baking industry through World-class professional relationships, Building successful businesses; and Advocating for bakers of tomorrow.
WBA Board of Directors President Tamara Mugerauer, Tamara’s the Cake Guru Vice President Tony Nieto, Neat-O’s Bake Shoppe Treasurer Dawn Ebert, Simple Simon Bakery Board Trustee Bob Hiller, Rollin Pin Bakery Directors-At-Large Tara Nowak, Sweet Lola’s Jennifer Bukouricz, Monzu Bakery Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation Joey Carioti, Cranky Al’s Shane Griesbach, Breadsmith of Appleton
WBA Staff Jessica Hoover
We have a new address! Wisconsin Bakers Association P.O. Box 658 Muskego, WI 53150 Phone: (414) 258-5552 Fax: (414) 258-5552 info@wibakers.com www.wibakers.com
Wisconsin’s Cake Decorating Championship Results
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A total of 31 beginners and professionals representing in-store and retail bakeries across the state of Wisconsin had a spooktacular time participating in Wisconsin’s Cake Decorating Championship hosted by the Wisconsin Bakers Association in partnership with the Wisconsin Grocers Association at the 2018 WGA Innovation Expo in Green Bay, WI. This year’s competitions included two categories 2D Sheet Cakes and 3D Shaped/Sculpted Cakes - both featuring a Halloween theme.
Professional Division: Grand Champion Entry #210 Perla Rivera Grebe’s Bakery 2D SHEET CAKES GROCERY & IN-STORE BAKERIES Student/Beginner Division:
Judges for this year’s competitions included: Jen McClure from Fox Valley Technical College, Cheryl Weise from Frosted Memories, Suzanne Daly from Madison College, Cindy Schultz from Madison College, Greg Wagner from General Mills, Mike Manderfield from Dawn Foods, Deb Yerkes from Zone Mechanical, and Julie Sizemore from Creative Cake Supplies.
Award of Excellence Entry #214 Heather Biederman Miller & Sons Supermarket Professional Division:
Thank you to all of our judges, volunteers, the Wisconsin Grocers Association, and Valley Cooperative Association! This event would not have happened without you! Special thanks to Valley Cooperative Association for providing sheet cakes to competitors. We look forward to partnering with the WGA again in 2019!
Award of Achievement
2D SHEET CAKES INDEPENDENT RETAIL BAKERIES
Entry #205 Stacy Gasper Malicki’s Piggly Wiggly
Entry #213 (Photo on page 7) Sara Wouters Stone Ridge Piggly Wiggly Kaukauna Award of Distinction
Student/Beginner Division: Award of Excellence Award of Distinction Entry #201 Doreen Fischer Stone Ridge Piggly Wiggly Little Chute
Entry #217 Cherrel Heroux Uncle Mike’s Bake Shoppe Award of Excellence Entry #215 Kailey Gavin Monzu Bakery & Custom Cakes
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2D SHEET CAKES GROCERY & IN-STORE BAKERIES
3D SHAPED/SCULPTED CAKES GROCERY & IN-STORE BAKERIES
Professional Division:
Student/Beginner Division:
Reserve Champion
Award of Achievement
Entry #206 (Photo on page 6) Tammy Goodrich Trig’s Rhinelander
Entry #321 Carly Stelter Gooseberries Fresh Food Market
Grand Champion
Award of Distinction
Entry #212 Kristie Whitney Trig’s Minoqua
Entry #316 Heather Biederman Miller and Sons Supermarket Award of Excellence Entry #318 Kayla Gies Fox’s Piggly Wiggly
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3D SHAPED/SCULPTED CAKES GROCERY & IN-STORE BAKERIES Professional Division:
Reserve Champion Entry #307 Desiree Horan Dick’s Family Foods
Award of Achievement Grand Champion Entry #303 Dawn Drager Webster’s Marketplace
Entry #312 Christine Peplinski Trig’s Stevens Point
Award of Distinction Entry #304 Sarah Drew Metcalfe’s Market
3D SHAPED/SCULPTED CAKES INDEPENDENT RETAIL BAKERIES Student/Beginner Division:
Award of Excellence Award of Distinction Entry #301 (Photo on page 8) Michelle Bellows Stinebrink’s Piggly Wiggly
Entry #320 Alina Peterson Tamara’s the Cake Guru
3D SHAPED/SCULPTED CAKES INDEPENDENT RETAIL BAKERIES Student/Beginner Division:
and Entry #315 Margaret Van Blaricom-Bart Slice Custom Cakes
Award of Excellence Award of Distinction Entry #317 MK Drayna (Photo on page 9) MATC Milwaukee
Entry #311 Josie Meltesen Carl’s Cakes
Professional Division: Award of Excellence Award of Achievement - TIE Entry #314 Chloe Tollard Tamara’s the Cake Guru
Entry #302 (Photo on cover) Jennifer Bukouricz Monzu Bakery & Custom Cakes
3D SHAPED/SCULPTED CAKES INDEPENDENT RETAIL BAKERIES
PEOPLE’S CHOICE 2D Sheet Cakes:
Professional Division: Reserve Champion
Entry #207 Jaime Hisel Metcalfe’s Market West Towne
Entry #305 Jess Eddy Jess E’s Cakes & Donuts
3D Shaped/Sculpted Cakes:
Grand Champion
Entry #304 Sarah Drew Metcalfe’s Market BB
Entry #308 (Photo on page 4) Tara Kelliher HotCakes by Tara
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Congratulations to Fosdal Home Bakery on being named the 2018 Sweetest Bakery in Wisconsin!
Dawn Food Products recently named Fosdal Home Bakery the sweetest bakery in Wisconsin. To celebrate the award, the bakery hosted a celebration with cake, raffle prizes, and a donut-themed photo booth on Saturday, October 20, 2018 which also happened to be National Sweetest Day. Mike Manderfield from Dawn Food Products and Sue Bowden from Valley Cooperative Association presented the official Sweetest Bakery in Wisconsin plaque to owner, Joseph Crubaugh. The 80-year-old business is located at 243 E Main St., Stoughton, WI 53589. Fosdal Home Bakery participated in the nationwide contest for “The Sweetest Bakery
in America” sponsored by Dawn Foods and received the highest number of votes in the state of Wisconsin. This contest ended on July 31, 2018. Lochel’s Bakery in Hatboro, Pennsylvania won the overall contest for a second year in a row and was named the 2018 Sweetest Bakery in America by Dawn Food Products. Dawn Foods created the Sweetest Bakery in America Contest to help bakeries increase sales, improve customer loyalty, and promote local businesses in the community. For more information about Dawn Food Products and the Sweet Bakery in America contest, visit www.dawnfoods.com. BB
FALL BAKERS FORUM Make plans to join us for our Fall Bakers Forum hosted by WBA’s Bakery Operation of the Year - Linda’s Bakery in West Salem, WI on Sunday, November 4th from 10:00 am - 2:30 pm. • Marc and Sue Anderson invite you to their bakery for a “behind the scenes” tour! • Paul Tentis from DecoPac will give an overview of Linda’s cake ordering system • Baking & Decorating sessions will include: - “Festive Fantasia Fondant” by the talented decorating team at Linda’s Bakery • Enjoy a delicious lunch sponsored by Valley Cooperative Assocation and prepared by Linda’s Bakery • Learn “How to Clean up Your Labels” from Chad Mulcahy, Lesaffre Yeast Corporation • Swap Ideas - Hear from fellow bakery members ways to reduce waste (From repurposing products to recycling to “green” initiatives) Be prepared to share what’s working and what’s not! • Swap Equipment - Have something to sell? Bring it with or just bring along photos if the equipment is too large! • AND MORE!
RSVP to jessica@wibakers.com by 11/1/18
“
Neato-O's became involved with the WBA when we received a
message encouraging us to enter the Creative Cake Competition at the Midwest Food Service Expo which included WBA membership. It was an amazing experience! Having been a new business at the time, it allowed us to make connections with other bakery owners, vendor partners, and WBA staff. This enabled us to share our stories, listen to others, ask and answer questions, and gain a sense of community! In the years that have followed, we have become more involved and we look forward to all WBA events!
”
- Tony & Amanda Nieto, owners of Neato’s Bake Shoppe, Baraboo, WI
Foodservice Ingredients General Mills
Foodservice Ingredients General Mills Greg Wagner ~ Account Executive Greg.Wagner@genmills.com I Mobile: 612-940-7596
Apply Now for Baking and Pastry Arts Scholarships
In addition to the R.W. Hiller Scholarship, the WBA also offers the WBA Scholarship. This is a $1,000 scholarship given annually to Wisconsin students entering a baking/ pastry arts program. Only Wisconsin residents are eligible to apply for the WBA Scholarship.
If you are planning to pursue a career in Baking and Pastry Arts, consider applying for a scholarship. The Wisconsin Bakers Association (WBA) is proud to offer two scholarships for students entering Baking and Pastry Arts programs. Between the two awards, more than $30,000 has been given to students since our first scholarship program began in 1984. The WBA offers scholarships as a way to provide financial support for the education of students who will be the future of the Baking Industry. The Robert W. Hiller Scholarship is available for students pursuing a degree in a baking/ pastry arts-related field that prepares candidates for a retail baking profession. The WBA established the Robert W. Hiller Scholarship to support and encourage people who have demonstrated a passion for a profession in the baking/pastry arts field. A $1,000 scholarship will be awarded to the applicant who can best demonstrate this career commitment.
The WBA offers scholarships as a way to provide financial support for the education of students who will be the future of the Baking Industry. The Scholarship Committee will review completed applications postmarked or submitted online by Saturday, December 1, 2018. There is still plenty of time to submit your scholarship application before the deadline! Both of the scholarship applications are available here: https://wibakers.com/scholarships All scholarships given through the WBA are awarded without regard to age, sex, race, religion, marital status, national origin, handicap or sexual preference. For more information, email info@wibakers.com or call the WBA office at (414) 258-5552. BB
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American Bakers Association, Grain Foods Foundation Partner For National Bread Month ABA aims to educate consumers about the health benefits, flexibility and convenience of grain foods and demonstrate that healthy eating patterns, which include grains, can easily fit into an individual’s everyday life, acknowledging diverse cultural backgrounds, tastes and budgets. ABA strives to ensure that you, as a member, have the opportunity to lead informed communication about why grain foods are nutritious, delicious and economical and why they’re a food staple during National Bread Month and throughout the holiday season. In collaboration with the Grain Foods Foundation, ABA is pleased to share the National Bread Month social media toolkit to accomplish these goals. Cohesive, cross-industry messaging is important, and ABA hopes you use this toolkit to strengthen the baking industry as you share these messages with your customers.
inspiration for your own messages! Download toolkit here and use any photos here that correspond with the posts 2. Use the hashtag Be a part of the grains-centric conversation by using #BreadMonth #GetGrains #AmericanBakers 3. Use the official Bread Month logo anywhere! Choose the size that’s best for you. BB
How to Participate 1. Download the social media toolkit Use the messages directly, or use them as
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