Beyond Baking Vol. 83 Issue 1

Your Baking Industry News Source

BEYOND

BAKING

WBA MEMBER SPOTLIGHT ••• Get to Know Shane Griesbach

2019 MIDWEST FOODSERVICE EXPO ••• Competition Info & More

V O LU ME 83 • IS S U E 1

PACZKI PREVIEW PARTY ••• WBA Celebrates Fat Tuesday

MISSION

VISION

WBA supports our members by providing access to education and resources to grow business and enhance customer experience.

To be the premier partner in the baking industry through

How?

World-class professional relationships, Building successful businesses; and

- Shared industry knowledge - Dynamic networking opportunities - Strategic partnerships

Advocating for bakers of tomorrow.

WBA BOARD OF DIRECTORS President Tamara Mugerauer, Tamara’s the Cake Guru Vice President Tony Nieto, Neat-O’s Bake Shoppe Treasurer Dawn Ebert, Simple Simon Bakery

Directors-At-Large Tara Nowak, Sweet Lola’s Jennifer Bukouricz, Monzu Bakery Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation Joey Carioti, Cranky Al’s Shane Griesbach, Breadsmith of Appleton

Board Trustee

Samantha Kristiansen, Cook Specialty Co. Inc.

Bob Hiller, Rollin Pin Bakery

Rachel Searl

WBA STAFF Jessica Hoover

Wisconsin Bakers Association P.O. Box 658 Muskego, WI 53150 (414) 258-5552 info@wibakers.com www.wibakers.com

& F R L A O V L O O C R T C O O V E R E D! G E V ’ E W

DecoCrèmes Buttercrème Icings

®

2200 Lunt Avenue, Elk Grove Village, IL 60007 Call 847.437.2400, x259 www.lawrencefoods.com

Midwest Foodservice Expo takes place March 11-13 Are you ready for this year’s Midwest Foodservice Expo? Make sure to add this event to your calendar now! This year’s event takes place March 11-13, 2019 at the Wisconsin Center in downtown Milwaukee. The Wisconsin Bakers Association is proud to partner with the Wisconsin Restaurant Association once again, bringing an incredible line-up of bakery and decorating competitions and hands-on demonstrations!

For rules and information, please visit: https://wibakers.com/competitions All entries will be professionally judged at the 2019 Midwest Foodservice Expo. Admission to the Midwest Foodservice Expo is included with registration for each competitor.

The early registration deadline for all of the competitions is Friday, February 15, 2019.

If you’ve attended Expo in the past and don’t think you will miss anything this year, think again! Not only is this event a great chance to network with your fellow WBA members and other industry contacts, but it’s a chance to take part in seminars, learn some new skills, and compete to be the best in the industry!

EDUCATIONAL SESSIONS The Price is Right: How to Count Costs and Set Prices Creating a profitable menu is both an art and a science. In this session on Monday, March 11th from 3:45-4:45 pm at the Midwest Foodservice Expo, you will learn how to calculate food costs, labor costs, and overhead relative to every ingredient and finished product in your bakery from Lacey Reichwald, Co-owner and Operations Manager of The SweetSpot Bakehouse. You’ll also learn how to use your intuition and marketing efforts to decide when it’s time to raise prices, reduce costs, or change your menu. You’ll get valuable guidance on: • Food costs, labor costs, and overhead expenses and the cost of doing business • Pricing your products accordingly, ensuring your costs are covered • Identifying any items you produce that aren’t’ “worth it” to maintain

And, don’t forget about our Annual WBA Awards & Appetizers Networking Evening on Monday night!

COMPETITIONS Sign up to compete in this year’s Baking & Cake Decorating Competitions at the Midwest Foodservice Expo!

Students, Beginners, and Advanced Professionals are invited to compete in the Extreme Wedding Cake Challenge, Creative Cake Decorating Competition, Best of the Midwest Pie Contest, and NEW IN 2019: Extreme Birthday Cake Challenge, Decorated Cut-Out Cookie Contest, and Wisconsin’s Top Cupcake!

Advanced Professionals are also invited to compete in Wisconsin’s Ultimate Donut Duel and BACK BY POPULAR DEMAND the Baker’s Best Kringle Contest!

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MEMBER EVENTS

To RSVP please email jessica@wibakers.com if you’d like to attend.

Awards & Appetizers Networking Evening

Morning Bakery Tour sponsored by Acuity Insurance

When: Monday, March 11, 2019; 4 – 8 p.m.

Where: Wisconsin Center

When: Wednesday, March 13, 2019; 7:30 a.m. – 10:30 a.m.

Please join us for a special celebration of the Baking Industry!

WBA Members are invited to join us on a morning tour of bakeries in the Milwaukee area on Wednesday, March 13th!

Make a day of it! Compete in WBA’s Baking & Cake Decorating Competitions, check out a demo in the Pastry Studio, and stick around for an evening of appetizers and awards.

This year’s tour includes stops at: • Confectionately Yours by GGG • MOR Bakery • Stone Creek Coffee • Grebe’s Bakery

This is your opportunity to network with other WBA Members and bakery owners. Enjoy hors d’oeuvres while WBA announces the Bakery Operation of the Year as well as new inductees into the Baker’s Hall of Fame.

To RSVP please email jessica@wibakers.com if you’d like to attend. Space is limited.

Transportation is not provided.

The deadline to submit 2019 WBA Award nominations is February 15th! Learn more about these awards and how to submit a nomination at: https://wibakers.com/awardnominations

Did you know that WBA Members can register to attend the Midwest Foodservice Expo for FREE? Just send an email to jessica@wibakers.com to find out what the WBA Member registration code is for 2019!

After Hours Event at Camp Bar sponsored

by Lesaffre Yeast

Be sure to sign up today for this year’s Midwest Foodservice Expo! There will be so much going on over the three days!

For more information, visit www.everythingfoodservice.com. BB

When: Tuesday, March 12, 2019; 4:30 p.m. – 7:00 p.m.

Where: Camp Bar in the Third Ward WBA Members are invited to attend an exclusive members-only After Hours social networking night at Camp Bar in the Third Ward on Tuesday, March 12th sponsored by Lesaffre Yeast. Meet other members, have some fun, and enjoy a slice of a local, favorite pizza compliments of Cranky Al’s!

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Region’s TOP BAKERY Event!

March 11-13

2019

In partnership with:

MILWAUKEE

EverythingFoodservice.org

Join in COMPETITIONS, HANDS-ON DEMOS and NETWORKING EVENTS Bakery, pastry and dessert pros unite at the Midwest Foodservice Expo to compete in a variety of competitions, learn from educational workshops and to source products. ✱ NEW! Extreme Birthday Cake Challenge ✱ Wisconsin’s Ultimate Donut Duel ✱ Baker’s Best Kringle Contest ✱ Extreme Wedding Cake Challenge ✱ Creative Cake Decorating Competition ✱ Best of the Midwest Pie Contest ✱ NEW! Wisconsin’s Top Cupcake ✱ NEW! Decorated Cut-Out Cookie Contest

NEW! Clash of the Cake Artists Four teams of two will decorate their creative cakes live on the show floor.

The winning team will advance to compete in Las Vegas!

Competitors receive (1) free pass to the Expo and discounted ticket option to WBA’s Awards & Appetizers event opening night.

WBA Member Spotlight Get to know Shane Griesbach, Breadsmith of Appleton Q. What’s your first memory of baking?

A. Baking with my dad as a child

Q. What is your favorite thing to bake?

A. I always loved baking pies and tortes. I just loved the endless flavor possibilities. I got into bread baking in college.

Q. What’s the best thing to happen since you began working in the industry?

A. The best thing I’ve noticed since getting into this industry is the amazing people I have been able to meet!

Q. What do you find most challenging about baking?

A. Honestly, the most challenging thing in this industry is simply finding and keeping quality help and finding personal time too.

Q. What might (someone) be surprised to know about you?

A. I once was hospitalized for pneumonia for 3 weeks in my mid 20’s.

Q. What do you like to do when you aren’t baking?

A. I love spending time with friends and family. Playing and watching sports. Cooking and enjoying a nice cocktail.

Q. How did you first get involved with the WBA? A. I met Jessica at a trade show.

Q. What do you wish other people knew about the WBA? A. How much effort the WBA Board of Directors puts into it.

8

How clean is your bread?

INTRODUCING

BREAD IMPROVER a TRULY SUPERIOR DEACTIVATED YEAST • Highest reducing power on the market • Imparts minimal yeast flavor • Consistent performance

by BioChecked™

YEAST COMPANY

Y E A S T

&

I N G R E D I E N T S

Request trial samples at 1-800-770-2714 or visit lesaffreyeast.com

Paczki Preview Party at the Polish Center of Wisconsin The Wisconsin Bakers Association will host the first Paczki Preview Party at the Polish Center of Wisconsin located at 6941 S 68th St, Franklin, WI on Sunday, February 24, 2019.

In celebration of Paczki Day (Fat Tuesday) which falls on March 5, 2019 this year, the Paczki Preview Party will offer the early opportunity for paczki lovers to taste two samples from each of the following WBA member bakeries: Cranky Al’s, Grebe’s Bakery, Le Rêve Patisserie and Café, Neat-O’s Bake Shoppe, and Sweet Perfections Bake Shoppe.

Sponsored by the Polish Center of Wisconsin and Dawn Foods, this event will not only showcase some of the best paczki but also feature live accordion music by local musician, Jimmy Locke, special guest appearances by Little Miss Polish Fest, and more.

A limited number of tickets will be sold for this event with four paczki sampling sessions throughout the day. More event details can be found here: https://www.facebook.com/ events/383606732221361/ Early bird discounted tickets can be purchased here: https://www.eventbrite.com/e/ paczki-preview-party-tickets-54605120385 BB

Foodservice Ingredients General Mills

Foodservice Ingredients General Mills Greg Wagner ~ Account Executive Greg.Wagner@genmills.com I Mobile: 612-940-7596

Will Your Bakery Be The Next Bakery Operation of the Year?

The prestigious Bakery Operation of the Year award is presented annually to one outstanding WBA Member bakery operation at the WBA’s Awards & Appetizers Networking Evening held in conjuction with the Midwest Foodservice Expo. The purpose of the award is to highlight and recognize the accomplishments of WBA Member bakeries. The 2019 Bakery Operation of the Year Award is sponsored by Valley Bakers Cooperative Association. This year’s winner will receive a trophy to display prominently in their bakery.

Past winners of the Bakery Operation of the Year Award: 2018: Linda’s Bakery, West Salem, WI 2017: Simma’s Bakery, Wauwatosa, WI 2016: Augusta Bakery, Augusta, WI 2015: Tamara’s the Cake Guru, Oshkosh, WI 2015: Simple Simon Bakery, Appleton, WI 2014: Fosdal Home Bakery, Stoughton, WI 2010: Lane’s Bakery, Madison, WI 2009: O&H Danish Bakery, Racine, WI

Nominations for the 2019 Bakery Operation of the Year may be submitted to the WBA office for consideration. A nomination form is available on WBA’s website: www.wibakers.com.

2008: Melody Cookies, Oak Creek, WI 2007: Uncle Mike’s Bake Shoppe, De Pere, WI 2005: Scott’s Pastry Shoppe, Middleton, WI 2004: Wild Flour Bakeries, Milwaukee, WI

This year’s winner will be selected by input from past recipients of the Bakery Operation of the Year award along with the WBA Board of Directors. Each year, the winner is kept secret until the moment the winner is announced! This year’s event will take place on Monday, March 11th at the Wisconsin Center.

2003: Manderfield’s Home Bakery, Appleton, WI 2002: Grebe’s Bakeries, Inc. West Allis, WI 2001: Colligan’s Bakery, Plover, WI

The Bakery Operation of the Year Must Meet the Following Criteria: Be an active WBA member Contribute non-monetarily to their community, the baking industry, and WBA  Have something that qualifies the bakery as an outstanding business  Agree to have the award publicized in the media BB  

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A Look Ahead at Upcoming National Dessert Holidays FEBRUARY

APRIL

Feb 1: National Dark Chocolate Day

April 1: National Sourdough Bread Day

Feb 3: National Carrot Cake Day

April 2: National Peanut Butter & Jelly Day

Feb 5: World Nutella Day

April 3: National Chocolate Mousse Day

Feb 8: National Molasses Bar Day

April 5: National Caramel Day

Feb 10: National “Have a Brownie” Day

April 6: National Caramel Popcorn Day

Feb 11: National Peppermint Patty Day

April 7: National Coffee Cake Day

Feb 14: National Cream-Filled Chocolates Day

April 12: National Licorice Day

Feb 16: National Almond Day

April 13: National Peach Cobbler Day

Feb 19: National Chocolate Mint Day

April 14: National Pecan Day

Feb 20: National Cherry Pie Day

April 20: National Pineapple Upside-Down Cake Day

Feb 21: National Sticky Bun Day

April 21: National Chocolate-Covered Cashews Day

Feb 23: National Banana Bread Day

April 22: National Jelly Bean Day

Feb 25: National Chocolate-Covered Peanuts Day

April 23: National Cherry Cheesecake Day

Feb 26: National Pistachio Day

April 25: National Zucchini Bread Day

Feb 27: National Strawberry Day

MARCH March 1: National Peanut Butter Lover’s Day March 2: National Banana Cream Pie Day March 4: National Pound Cake Day March 6: National Oreo Day March 7: National Cereal Day March 8: National Peanut Cluster Day March 13: National Coconut Torte Day March 15: National Peanut Lover’s Day March 19: National Chocolate Caramel Day March 21: National French Bread Day March 24: National Cake Pop Day March 26: National Nougat Day March 28: National Black Forest Cake Day March 29: National Chiffon Cake Day March 31: National Oranges & Lemons Day

BEYOND BAKING Copyright Š 2019 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.

Wisconsin Bakers Association P.O. Box 658 • Muskego, WI 53150