Your Baking Industry News Source
BEYOND
BAKING
THE AMERICAS CAKE FAIR ••• Live Theater Schedule
THE WEDDING SHOW SUMMER EDITION ••• Competition Results Inside!
V O L UME 81 • IS S U E S EVEN
UPCOMING EVENTS! ••• Bread Workshop & Bakers Forum
The Wedding Show: Summer Edition Cake Competition Results
Nicole Feavel (left) accepted the Couple’s Choice award for Tamara’s the Cake Guru selected by Susan Knaus and Dean Jensen (right).
Wedding Cake? Check! This past July, we met one couple that can cross the cake off of their wedding planning checklist. Susan Knaus and Dean Jensen entered to win a contest to win the wedding cake of their dreams and they were selected as the lucky couple.
Bay, WI. The couple also got to taste cake samples provided by each bakery. They were blown away by the creativity of the decorators and the detail that went into each cake design. The couple attended the show and selected the winner based on creativity, incorporation of their wedding theme, colors, and love story, and also a cake tasting. Tamara’s the Cake Guru located in Oshkosh, WI and Appleton, WI was chosen as the winner of the 2017 Wedding Show - Summer Edition Couple’s Choice award. “The couple really loved trying all of the samples,” said Morgan Theobald, Expo & Event Coordinator for The Wedding Show. “The Couple’s Choice winner will recreate the cake for the couple’s wedding in 2018.” Tamara’s the Cake Guru also received the People’s Choice award which was determined by votes from show attendees. Attendees voted for their favorite cake on a tablet kiosk set-up by the Wedding Cake Display.
Five absolutely stunning wedding cakes were custom decorated just for Susan and Dean in this year’s Cake Competition at The Wedding Show Summer Edition at Shopko Hall in Green
Monzu Bakery, Green Bay, WI, Chocolate Cow Bakery, Oconto, WI, Artistic Cakes & Cookies, Kimberly, WI, and The Cupcake Couture, Green Bay, WI also competed in The Wedding Show - Summer Edition - Cake Decorating Competition. The wedding show also featured a wedding trends display area, bridal makeovers courtesy of Paul Mitchell the school Green Bay, ideas from florists, photographers, DJs, reception halls, and a Bridal Gown Boutique Pop-Up Shop. BB
Chocolate Cow Bakery
The Cupcake Couture
Artistic Cakes and Cookies
Monzu Bakery & Custom Cakes
You’re Invited to Help Celebrate the First-Ever National Bakery Day! The Retail Bakers of America invites all bakeries to celebrate their success and drive business with a sweet new annual “holiday” on Thursday September 28! Get the word out early in your community and join this national movement to show why local bakeries are a such a vital part of our communities.
www.RetailBakersofAmerica.org Made possible by contributions from these leading bakery partners
©2017 Retail Bakers of America
JOIN TODAY & get a FREE marketing kit!
WBA Family Day Recap
What a fair-tastic day! On Monday, August 7, 2017, WBA members and their families from Frosted Memories, 600 Sweets & Treats, Rich’s House of Cakes, The Cupcake-A-Rhee, Simple Simon Bakery, Sweet Something’s Pastries, Desserts by Deb, O&H Danish Bakery, Tamara’s the Cake Guru, Sweet Lola’s, Monzù Bakery, Clasen’s European Bakery, Neat-O’s Bake Shoppe, and The Extra Special Touch Bakery enjoyed a day at the Wisconsin State Fair. WBA members had a unique opportunity to go behind-the-scenes and take group tours of
the Original Cream Puffs Dairy Bakery, where the Wisconsin Bakers Association has been producing cream puffs since 1924. Improvements to the bakery this year included adding a slicing machine in order to more efficiently slice the cream puff shells which have been sliced by hand up until this year. Along with the slicer, a new warehouse area was added for better ingredient storage. After the tours, all three groups headed over to the Miller Lite Sports Bar & Grill for lunch. Thank you to Brandon Grebe for treating everyone to lunch and to the all of the WBA Members that attended WBA Family Day this year!
The Dairy Bakery at the Wisconsin State Fair began as a joint venture between Wisconsin State Fair Park and the Wisconsin Bakers Association to establish and operate a bakery using genuine Wisconsin dairy products in front of thousands of observers. Over the years, cream puffs have become the signature dessert of the fair. For the fifth year in a row, more than one million people attended the Wisconsin State Fair. The official attendance was 1,028,049 with 408,000 cream puffs consumed this year! Among those cream puffs, were a batch of cream puffs filled by Donald Driver. Driver stopped at the Dairy Bakery on Friday, August 11th as part of his “Thank You Fan� tour. BB Photo credit: Wisconsin State Fair
Greg A. Wagner, Sr. Territory Manager Phone: (612)-940-7596 Greg.Wagner@genmills.com
www.professionalbakingsolutions.com
Ultra Dip N Dry Icings
®
We’ve got flavor and color covered!
2200 Lunt Avenue, Elk Grove Village, IL 60007
Call 847.437.2400, x259 for more sweet ideas to grow your business. www.lawrencefoods.com
A FEW MORE FUN STATS... • This year marked 166 years of celebrating the Wisconsin State Fair, and 125 years since the fair was first held at State Fair Park in West Allis. • Nearly 3,700 exhibitors participated in fair contests, including agriculture, art, horticulture, culinary and more. • State Fair staff planted 20,000 beautiful flowers and plants throughout State Fair Park. • More than 42,000 lemons were squeezed into Catalano’s Fresh-Squeezed Lemonade. • Nearly 82,000 rides were taken on the Fair’s new BIG attraction - the WonderFair Wheel. • 125,000 kids of all ages squealed with • delight while sliding down the Giant Slide. • Next year’s fair will be held Aug. 2-12, 2018.
Every day, it’s our promise that customers and families around the world can count on us to make life’s moments memorable. Dawn Foods is a family company that has been creating high-quality bakery ingredients and products for nearly 100 years.
We Are WBA: Member Spotlight locally-owned bakeries to support the future of the baking industry. You can watch that video here: https://youtu.be/avqPH2QT_rY We also had the opportunity to talk with Tamara Mugerauer, owner of Tamara’s the Cake Guru. What started out as a tiny shop, her sweets boutique bakery has grown from 2 employees to over 50, expanded to 3 locations, and recently celebrated 20 years in business! Mugerauer said, “I am so blessed to do what I love in an industry full of amazing people who share and support each other.” Check out the video: https://youtu.be/ jEAUBslof2o BB
We recently launched a new video series featuring WBA members! In this series, we are sharing the stories behind our members and small business owners - who you are and why you’re a WBA member, your passion for baking, and the impact you’re making on your community. Our video series continued with Jennifer Bukouricz, owner of Monzu Bakery & Custom Cakes in Green Bay, WI. Bukouricz shared her passion for baking and doing what she loves everyday along with the challenges of being a small business owner. She also talked about how operating the Original Cream Puffs Dairy Bakery at the Wisconsin State Fair is the primary fundraiser for the Wisconsin Bakers Association, which allows the organization to provide scholarships to baking students along with education and valuable resources to small,
Curtain Rises on Main Stage Schedule for The Americas Cake Fair 2017 Headlining the live theater is “Cake Boss” Buddy Valastro, star of the hit TLC show, appearing on Saturday, October 14 and Sunday, October 15; Mich Turner, whose clientele includes The Queen of England, Madonna and David Beckham, presenting on Friday, October 13 and Saturday October 14; pastry genius Ron Ben-Israel, named “the Manolo Blahnik of wedding cakes” by The New York Times, also on stage October 13 and 14; and Nancy Fuller, host of Food Network’s Farmhouse Rules, appearing on Sunday, October 15. Presentations by Sponsor Domino Sugar, demonstrations by cake designers Paul Bradford, Shawna McGreevy, Avalon Yarnes and Edwald Notter, plus award ceremonies for live challenges and cake competitions, round out the main stage line-up. Keeping the fun “rolling” along is Main Stage Host and Celebrity Chef Emily Ellyn, best known as the Retro Rad Chef from Food Network with appearances on Food Network Star, Cupcake Wars, and most recently, the winner of Cutthroat Kitchen. Additional headliners will be added to the line-up soon.
The wait is over, dessert fans: The Americas Cake Fair (Cake Fair) has announced its jampacked schedule of live theater (main stage) demonstrations by some of the world’s most renowned cake designers and sweets-centric television personalities. The largest trade and consumer show in North and South America dedicated to cake, chocolate, sugar arts and more returns to the Orange County Convention Center on October 13-15, 2017.
While seeing is believing (and inspiring!), attendees can build their skills and learn from the best in the business at more than 100 hands-on classes, demonstrations and business seminars taught by the world’s most skilled cake decorators and industry professionals. Due to popular demand, show producers have added an extra day of handson classes and demonstrations on Thursday, October 12, one day prior to Cake Fair’s official opening. From the art of airbrushing to mastering chocolate modeling, all classes and demonstrations will provide instruction on the latest techniques. All classes are
More than 10,000 baking professionals, industry buyers, pastry chefs, cake artists, retail bakers, hobbyists and everyday foodies from around the world are expected to attend the three-day celebration of cake, chocolate and sugar artistry. The highly-anticipated line-up of main stage headliners enables enthusiasts to make plans now, register and sign up for classes, which are expected to sell out quickly.
12
three hours in duration and must be booked in advance online. In addition to the stage presentations, hands-on classes, demonstrations and seminars, Cake Fair’s features include: • The Sugar Art Fashion Show on Friday evening, October 13, with models strutting the runway adorned by cake costumes and edible ensembles, co-hosted by Celebrity Chef Emily Ellyn and Fashion Stylist / On-Air Style Expert Melanie Pace, and benefitting Second Harvest Food Bank of Central Florida • Live Global Cake and Chocolate Challenges, where international teams and individuals will battle for top honors • Traditional cake competitions offering cash prizes for contestants across all skill levels • Themed “zones” sprinkled around the show floor, including a Kids Zone for a yummy interactive experience for budding cake artists; and The ACD Magazine Cake Zone sponsored by American Cake Decorating Magazine for a delectable introduction to fondant and other skills • An exhibit hall overflowing with products and services, including some items for cash and carry.
and sponsors of The Americas Cake Fair include American Cake Decorating; Ateco; Cake Masters; Dawn; DecoPac; Domino Sugar; Guittard Chocolate Company; Pillsbury; Retail Bakers of America; and Sterling Bank. Stay up to date on Cake Fair event updates, special offers and exclusive contests by following the show on Facebook, Instagram and Twitter (@cakefair). For those who want to present their work during live challenges and competitions, registration and information about themes and rules is now available. For more information about exhibitor opportunities, exclusive, customizable sponsorship packages, visit www.cakefair.com. BB
Attendees can enjoy sweet savings by purchasing tickets online, and can save even more when attending the show on multiple, consecutive days. Prices start from $30 for regular, single-day adult admission with advance online purchase. Advance registration is highly recommended for hands-on classes, demonstrations and Retail Bakers Association seminars. The inaugural Cake Fair in 2015 became an immediate sensation among professionals and consumers, alike. Cake Fair is hosted by Satin Ice, which is made by Satin Fine Foods, Inc., an industry-leading manufacturer distributing its premium range of cake decorating products to more than 60 countries worldwide. Partners
Photo credit: The America’s Cake Fair
13
Looking Ahead: Upcoming Events Holiday Bread Workshop Lesaffre would like to invite the Wisconsin Baking Industry to attend a Holiday Bread Workshop at the Lesaffre Baking Center in Milwaukee on Monday, October 16th from 10:00 AM-3:30 PM. This handson event allows you to learn how to make Italian Panettone Bread, German Christstollen, Traditional Three King Breads, and festive display ornaments. Lunch will be provided by Lesaffre.
Space is limited to 20 participants! $20/person - WBA Members $35/person - Non-WBA Members Register online: http://bit.ly/2iIKxqA
Fall Bakers Forum Join us for WBA’s Fall Bakers Forum on Tuesday, October 17th at 9:00 AM at Cranky Al’s in Wauwatosa, WI. Feel free to email any discussion topic suggestions in advance or just bring your questions, things to share, and ideas to the forum. What is a Bakers Forum? A bakers forum is a place for WBA Members to meet and chat about what’s happening in the baking industry. Some of the best conversations happen right at bakers forums! RSVP to jessica@wibakers.com by 10/6/17.
14
Planning ahead for upcoming National Dessert Holidays? Below are some product ideas for the month of September: Sept. 4: National “Eat an Extra Dessert” Day
Sept. 21: National Pecan Cookie Day
• Banana Coconut Cookies
• Brown Sugar Pecan Cookies
• Peach Crumble Bars
• Oatmeal, Chocolate Chip, and Pecan Cookies
• Lavender Macarons
• Pecan Praline Cookies
Sept. 4: National Macadamia Nut Day
Sept. 22: National White Chocolate Day
• White Chocolate Macadamia Nut Blondies
• White Chocolate Blueberry Truffles
• Caramel Macadamia Cheesecake
• Oatmeal Cranberry White Choc Chunk Cookies
• Coconut Macadamia Nut Pie
• White Chocolate Banana Tart
Sept. 11: National Hot Cross Bun Day
Sept. 26: National Key Lime Pie Day
• Chocolate Hot Cross Buns
• Key Lime Pie Cookie Cups
• Hot Cross Bun Pudding
• Key Lime Pie Fudge
• Cranberry Hot Cross Buns
• Key Lime Pie Cupcakes
Sept. 13: National Peanut Day
Sept. 27: National Milk Chocolate Day
• Peanut Toffee Bars
• Belgian Milk Chocolate Cake
• Peanut Butter Buckeye Brownie Cheesecake
• Caramel Cupcakes w/ Milk Chocolate Frosting
• Peanut Butter Apple Cookies
• Milk Chocolate Crème Brûlée
Sept. 14: National Cream-Filled Doughnut Day
Sept. 28: National Strawberry Cream Pie Day
• Pumpkin Cream Filled Chocolate Cake Donuts
• Strawberry Sour Cream Pie
• Pumpkin Doughnuts w/ Maple Cream Filling
• Chocolate Strawberry Cream Pie
• Lemon Cream Donuts
• Strawberry Cream Pie Cannolis
Sept. 16: National Cinnamon-Raisin Bread Day
Sept. 29: National Coffee Day
• Cinnamon-Raisin Bread Pudding
• Chunky Mocha Cookies
• Cinnamon Raisin Apple Brown Betty
• Chocolate-Espresso Swirl Cheesecake
• Cinnamon-Raisin Challah Bread
• Espresso and Cream Swirled Brownies
Sept. 17: National Apple Dumpling Day • Apple Dumplings with Cranberry Filling • Caramel Apple Dumplings • Apple Dumpling Cinnamon Rolls
Add this calendar to your Google calendar!
BEYOND BAKING Copyright © 2017 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.
Wisconsin Bakers Association • 2514 S. 102nd Street • West Allis, WI 53227