Anatomy Ultralounge Digital Audit Website: Needs complete upgrade; which URL is primary/current website?
Facebook Recommendations: • Open your page and let users communicate with you • Publish posts more often (2-3 times per day, not including reposts) • Create more engaging posts • Review the length of your posts • Post at a time of day when users are most engaged • Ask more questions • Change your banner photo • Cross post to other social media • Add link to Facebook page to website • Use high quality photos
Instagram Recommendations: • Post at least once per day • Diversify types of posts • Change profile picture • Consider changing username from anatomy_cleveland to anatomycle (shorter, easier to remember) • Add link to Instagram page on website • Create your own hashtag • Interact and repost those who geotag or tag your page • Needs website
Twitter Recommendations: • Change profile photo • Change banner photo to higher quality photo • Post at least 2-3 times per day (not included retweets) • Diversify types of posts • Cross post from other social media outlets • Consider changing username to anatomycle • Website listing • Add lists
Snapchat – N/A Recommendations: Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect. Google+ Recommendations: Add business information and content to help establish your presence to Google
Google Presence & SEO Report Card Recommendations: • Some of your listings online are missing, incorrect or confusing. o Depending on which listing is used, you’re still listed as Cloud Nine. • Using either anatomycleveland.com OR anatomyultralounge.com as your business url. Most listings online point to anatomycleveland.com, which also gets the most web traffic.
Summary: A major streamline is needed in terms of which URL is the primary URL for your website. It’s possible to continue owning the URL without it being published to the web. This will clear up some of the confusion some guests may have when searching for your website. Both websites feature out of date design and execution, which could also be discouraging for some visitors. As for your social media, namely Facebook, Instagram and Twitter, regularly being strategically active on them will solidify you as one of the best clubs in Cleveland. This will also increase your visibility online as a whole, namely on Google. Your social media outlets all need correct information to be useful for potential customers.