Kingdom Apparel Inc.

Kingdom Apparel Inc. Digital Audit

Website: Removing redundant info, making it easier to search for products.

Facebook (45 out of 100)

Recommendations: • Change banner photo • Publish posts more often • Try promoted page ads to gain more likes • Like other pages and interact with them • Ask more questions to your fans • Encourage your fans to ask more questions for you to answer • Post at the optimal time of day

Instagram

Recommendations: • Diversify types of posts (tiled, posts with multiple photos) • Post once a day or every other day

Twitter

Recommendations: • Tweet 2-3 times per day (not including retweets) • Replace banner image (low quality and can’t read it) • Create a new pinned tweet (Note: needs a more current time stamp) • Always using specialized hashtag

Snapchat – N/A Recommendations:

Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect.

Google+ Recommendations: Add business information and content to help establish your presence to Google.

Google Presence & SEO Report Card

Recommendations: • Adding/correcting listing information for your business (potential customers searching are not able to find you) • Engage with locals more to establish more links. As it stands, most users would have to be familiar with very few websites to find yours.

• Some of your listings online are missing or incorrect.

Summary: Your most pressing issue is customers don’t know how to find your business without being very, very specific in how they search. “Kingdom Apparel Inc.” isn’t listed in Google, and searching for “Kingdom Apparel” instead will send potential customers to another state. Establishing a stronger online presence through social media will help rectify this, starting with a stronger social media presence, as well as a blog to establish more links existing on the web.