Website:
Luxe Kitchen & Lounge Digital Audit
Facebook (59 out of 100) Recommendations: • Change cover photo to food • Create more engaging posts • Ask more questions to your fans • Encourage your fans to ask more questions for you to answer • Publish posts more often • Create a Facebook campaign to get more likes
Instagram Recommendations: • Post 2-3 times per day • Make timely posts (Note: at least two days prior to events and/or special times) • Diversifying types of posts • Create custom hashtag • Interact with/repost visitors who geotag you • Create a campaign for more followers
Twitter Recommendations: • Add food as banner pic • Post 2-3 times per day (not including retweets) • Create a campaign for more followers • Create lists
Snapchat – N/A Recommendations: Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect. Google+ Recommendations: Add business information and content to help establish your presence to Google
Google Presence & SEO Report Card Recommendations: More digital activity will increase your odds of being found online - At the time, some people searching are finding other establishments with “Luxe� in their name instead. Correcting online listing to reflect current information
Summary: More digital engagement will greatly increase your visibility online. Google and Facebook in particular both reward involvement with more visibility (only a select few fans see Facebook content at any given time), but also “punish� those who don’t with less visibility. Consistent social media management will rectify this problem. I look forward to speaking with you further about this!