Website:
Tremont Athletic Club Digital Audit
Facebook (75 out of 100) Recommendations: Publish more often (at least 2-3 times per day) Ask more questions to your fans Encourage your fans to ask more questions for you to answer Create a Facebook campaign in order to gain more likes Improve your publishing timing
Instagram Recommendations: Posting 2-3 times per day Creating a campaign for more followers Diversifying types of posts Reposting
Twitter Recommendations: Tweet 2-3 times per day (not including retweets) Create a campaign for more followers Create favorites lists Add website to bio instead of Facebook page
Snapchat – N/A Recommendations: Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect. Google+ Recommendations: Add business information and content to help establish your presence to Google
Google Presence & SEO Report Card Recommendations:
Summary: More digital engagement will greatly increase your visibility online. Google and Facebook in particular both reward involvement with more visibility (only a select few fans see Facebook content at any given time), but also “punish� those who don’t with less visibility. Consistent social media management will rectify this problem. I look forward to speaking with you further about this!