Vedas Fitness Digital Audit
Website: Needs some updating, particularly to be more optimized for Google
Facebook (38 out of 100) Recommendations: • Ask business partners, customers and friends to become fans • Try promoted page ads to gain more likes • Like other pages and interact with them • Create more engaging posts • Review the length of your posts • Diversify your posts • Ask more questions to your fans • Posting at prime time for Facebook interaction
Instagram Recommendations: • Begin a campaign to increase followers • Post at least once a day or every other day • Include large, tiled images and stories
Twitter Recommendations: Post at least 2-3 times per day Run a campaign to increase followers Diversify types of posts Interact with users
Snapchat – N/A Recommendations: Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect. Google+ Recommendations: Change leading image to one with higher resolution
Google Presence & SEO Report Card Recommendations: • Increasing your online presence so that rivals don’t appear when potential clients search for you • Adding/correcting listing information for your business (potential customers searching are not able to find you). • Engage with locals more to establish more links. As it stands, most users would have to be familiar with very few websites to find yours. • Some of your listings online are missing or incorrect.
Summary: There’s a lot you’re doing right (congrats!), but your business could use some help in other areas. Your Twitter and Instagram pages in particular need to be more active, since potential clients tend to trust brands with an active social media presence more. A stronger presence online also means you’re more likely to pop up first when potential clients search for gyms in the Cleveland area. As it stands, you’re not currently one of the first to show up. Also, updating all of your listings online will help you tremendously as well. I look forward to explaining all of this more in depth with you soon. Have a great day! Bliss Davis