Bistro 185

Bistro 185 Digital Audit

Website: Needs major updating to Google standards and fresh content.

Facebook (70 out of 100)

Recommendations: • Review the length of your posts • Ask more questions to your fans • Respond to posts by others more frequently • Publish posts more often • Publish more photos • Replace banner image with sole image of foog • Publish posts at the best time of day to be seen • Like more pages in your industry • Shorten length of posts to less than 100 words

Instagram

Recommendations: • Convert page to business page • Post at least once per day or every other day • Diversify the type of content you post • Create a specialized hashtag for your restaurant • Repost and respond to patrons who take photos in your restaurant • Link Instagram to your website • Mention Instagram on your Facebook page

Twitter

Recommendations: • Post at least 2-3 times per day (not including retweets) • Add cover photo • Add lists • Diversify your types of posts

Snapchat – N/A Recommendations:

Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect.

Google+ Recommendations: Add business information and content to help establish your presence to Google

Google Presence & SEO Report Card Recommendations: • Adding/correcting listing information for your business (potential customers searching are not able to find you) • Engage with locals more to establish more links. As it stands, most users would have to be familiar with very few websites to find yours.

• Some of your listings online are missing or incorrect.

Summary: You’re off to a good start with your involvement on Facebook, but not being consistently active on Twitter and Instagram in particular means you’re missing out on potential customers.

Businesses with an active online presence are more attractive to search engines and Facebook, which award active pages with more views (did you know the majority of your Facebook fans don’t see what you post? It’s because Facebook uses a complex algorithm).

I look forward to discussing this with you in depth!

Have a great day,

Bliss Davis