Website - (51 out of 100 considered average) Recommendations: Smaller images (large is good, but these are larger than necessary) Updating blog bi-weekly or weekly Removing redundant footer content More above the fold food content (above the fold is content you see without scrolling i.e. up top)
Facebook (50 out of 100) Recommendations: Like other pages and interact with them Create more engaging posts Publish posts much more often Ask more questions to your fans Encourage your fans to ask more questions for you to answer Diversify your types of posts Posting at prime time for Facebook interaction Replacing the banner image with food Using more video
Facebook (cont.)
Instagram (Your best presence by far, good job!) Recommendations: Increasing frequency of posts (ideally, no more than a day or day and a half between posts).
Twitter Recommendations: Change banner photo to food Add more lists Post at least 2-3 times per day Interact with/respond to users more often
Snapchat – N/A Recommendations: Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect. Google+ Recommendations: Add business information and content to help establish your presence to Google
Google Presence & SEO Report Card Recommendations: Adding/correcting listing information for your business (potential customers searching are not able to find you) Increasing overall digital participation so visitors won’t visit “plumbistro.com” or “plumrestaurant.com”
Summary: Your current digital presence online, namely your Instagram presence, is a good start. However, looking at your audit results indicates much more participation is needed across all channels as well as much more interaction with your followers. More interaction, namely diverse interaction, will grow your base, and will also make it easier to determine which “Plum� restaurant you are. At this point in time, some information online is linking to other restaurants and/or your information is missing entirely. Having the right information is also necessary for effective reputation monitoring. I hope to discuss this all with you soon. Cheers! Bliss Davis