Superior Pho

Superior Pho Digital Presence Audit

Website: Good!

Facebook (44 out of 100)

Recommendations: Publish posts more often (2 – 3 times per day) Like other pages and interact with them Review the length of your posts Ask more questions to your fans Encourage your fans to ask more questions for you to answer Change website from Yelp to actual website (SuperiorPho.com)

Instagram

Recommendations: Post at least once per day Diversify types of posts (large, tiled high quality photos, posts with multiple photos, stories) Change profile picture

Twitter Recommendations:

Change banner photo to food Change profile photo Add more lists Post at least 2-3 times per day (not including retweets)

Snapchat – N/A Recommendations:

Create a filter to encourage patron interaction Posting monthly/daily/weekly events, specials, ect.

Google+ Recommendations:

Post content at least once per week to help solidify your presence to Google

Google Presence & SEO Report Card

Recommendations: Adding/correcting listing information for your business (potential customers searching are not able to find you) Increasing overall digital participation to increase linking around the web to your site (a blog would help encourage this)

Summary: When it comes to a digital presence, potential customers trust the brands that are active on social media. Your Facebook and Instagram pages need an increase in diverse posts as well as more interaction with fans and customers. Facebook awards pages with more visibility, since due to their algorithm less than 10 percent of posts are seen by your Facebook fans. Increasing the number of posts will encourage visibility.

I hope to discuss this with you further soon.

Cheers!

Bliss Davis