Hello Zuidas - Juli/Augustus editie #56

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Office Real Estate and Services Special

EATFIRST: THE NEW SOLUTION FOR YOUR CATERING SERVICE

Martijn Suister

The changing role of the office workplace is giving rise to a steady stream of new

is that social engagement is becoming

insights and a need for flexibility on all fronts, including nutrition and health. After all,

more important for companies. One of the

who doesn’t love a delicious, varied lunch delivered right to the office? Martijn Suister,

best ways to build and sustain a ‘company

director of EatFirst, has been in the catering business for four years, offering made-to-

culture’ is to offer a tasty lunch.”

order lunches, pantry supply, smart fridges and catering for board meetings and events. Sustainable catering service EatFirst and the tool Ohmylunch are part

organizes trial weeks for two or three

EatFirst’s partnerships with local

of a business-to-business catering service

options. This way, companies can make

caterers and its newest digital smart

that has been operating internationally

an informed choice.

tools are charting a new path for catering

for more than five years now. Built

services. For one thing, they achieve

on a commitment to local products,

Flexible lunch

that by constantly looking at ways that

sustainability and flexibility, it offers

For many suppliers, recent developments

entrepreneurs can help boost local

a range of services to supply business

have reshuffled the deck. As traditional

activity. “The website has a new ratings

clients with healthy, convenient food

ways of working become more diffuse, so

screen, showing how sustainable a caterer

options. Martijn: “EatFirst is the largest

too are traditional approaches to catering.

is on metrics like type of packaging, use

B2B catering platform in Europe. It has

The emphasis is shifting towards greater

of local products and EV delivery. We also

six main offices in total, located across

flexibility, health, sustainability and our

introduced the Ohmylunch tool to combat

Europe and Australia, and more than

digitalization of catering services. EatFirst

food waste. The results show that waste

2,000 local affiliated businesses.” With

makes a point of selecting caterers who

has been cut 20% relative to traditional

each new customer, the first step is

are committed to a sustainable workplace

caterers. That’s how we’re continually

always to discuss what kind of service

and future. “More and more clients

working on sustainable innovations.”

they want. Next come the numbers, the

are consciously choosing our flexible

budget and the preferred cuisine. After

service. They have a fluctuating number

that, EatFirst draws up a selection of

of people working at the office, and we

local caterers to match those needs and

can accommodate that. Another aspect

Text: Céline Boute • Photography: Ruben stam

EatFirst Keizersgracht 391-A 1016 EJ Amsterdam +31 (0)85 20 06 166 www.eatfirst.com www.ohmylunch.com

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