Business In The Spotlight
XO OPTICS ZUIDAS
“WE TAKE CARE OF THE DETAILS FOR HR MANAGERS” For Maarten Christiaans and Lucas Verstraten, optics is a family affair. Both have been
“We are a primary healthcare provider,
in the trade for years and were practically raised in the eye care profession as kids.
and we try to solve problems with the
One got his fascination for vision from his father and grandfather, who ran an optical
right care or glasses. If necessary, we refer
shop, the other was the son of an eye doctor. Joining forces, the two decided to go
customers to their general practitioner or
into business. XO Optics opened its doors in the Xavier building just over 1,5 years
an ophthalmologist.”
ago, as the sole optician in Zuidas, and sees a bright future ahead in this location. Essential Perhaps the only thing still lacking from
you’re worried about your eyes, no matter
As a specialist in the evaluation of eye
this growing district was an eyeglass shop.
what it is, we can help you without all
health, optometrists like Maarten are few
But no longer: “It’s convenient for folks to
the fuss”, Maarten explains. A licensed
and far between in Amsterdam. Which is
have us so close by now.” Offering a wide
optometrist, he oversees the more
odd, considering how essential good eye
selection of eyeglasses and sunglasses –
‘complicated’ cases that come into the
care is when you spend long hours working
from big fashion labels to traditional vision
shop. From double vision and headaches
at a computer or laptop, as many of us do.
brands – XO Optics caters to all. But, as
to eye-related health conditions. “Call me
The way we look at our screens influences
the two men explain, they do more than
the gatekeeper”, he quips. Maarten says his
our physical vitality and ergonomics, after
fit customers for a great pair of specs. “If
work is like the physiotherapist of eye care.
all. Multifocal glasses, which are more
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