FAMILY: ALLKINDS
WORDS Em Worthington PHOTOS Frankie The Creative It’s an explosion of colour and a shopping experience that will delight — say hello to Burnside Village’s new star, Allkinds!
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his vibrant store offers bath, body, skin and hair care for kids and teens in a fun, inclusive and thoughtful way. A chat with General Manager Paula Gorman got us as pumped as a kid in a candy store about it all!
ALL KINDS OF WHAT?
In shops, products for babies jump off the shelves and adults are covered in spades. But what about the in-betweeners? Allkinds takes care of kids and tweens with nature-powered formulas that are carefully designed to cover their unique needs. Think wobbly jelly washes, whipped shower foams, body creams, bath bombs and loads of fun accessories. “Allkinds makes sure kids and teens feel their best every day. We want them to embrace their differences instead of seeing things that need to be fixed. Our products let them try what looks fun, find their favourites and create routines that make them feel good!” Paula explains. It’s perfect for tweens facing the skin changes that come with puberty and nothing’s expensive or complicated. “They need the right cleanser and moisturiser as a base, plus, our online videos show them exactly how to use it all at home.” Their formulated products are made here in Australia and contain no gross stuff — no SLS, SLES, added sulphates, parabens, mineral oils or talc. They’re not tested on animals, plus they’re vegan, dermatologically tested and 100 percent naturally fragranced, which is important for young, delicate skin.
ALL KINDS OF INCLUSIVE
One of the best bits? It’s all unisex! If your small fries are into sparkles, sport, pink, blue, coconutty vibes or space, they can gravitate towards whatever excites them. The range ensures that everyone stays clean and smells delicious, but kids can choose from six different ‘worlds’ that all have active ingredients and a natural signature fragrance. “Letting kids choose helps build their confidence and makes them independent, but at the end of the day, you know the products will keep them clean and do what you need them to,” Paula says.
ALL KINDS OF CARING
Allkinds cares for your little ones AND the earth. Everything from products to packaging has been made with sustainability in mind. Most packaging can be reused or put in curb-side recycling and some can be placed in water until it dissolves — my kids’ idea of fun in itself! “It starts the conversation about recycling so it becomes second nature as they grow up,” Paula says. Visit number one and we left with arms full of fun and practical things for our kids to try — and that’s all kinds of awesome! @allkinds
allkinds.com
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02-Adelady 026-041 Issue007 2022.indd 32
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