AIRCRAFT MRO: VENDOR JOB CARD
VENDOR JOB CARD: ADSOFTWARE
Christobal Henner explains how excellent software, value for money and great customer support have put ADSOFTWARE at the forefront for CAMO and MRO software solutions Christobal Henner joined ADSOFTWARE in 2019 as Sales Director to define and execute the sales strategy of the company. His past experiences include three years as the GM of HiFly Marketing, a consulting firm based in South Africa and four years as Director of Sales for Americas at Safran Electronics and Defence, based in Dallas, Texas. Christobal spent most of his career leading sales of IT and hardware solutions to aircraft operators worldwide.
Aircraft IT: Your name, your job, and the name of the business? Christobal Henner: Christobal Henner, Sales Director at ADSOFTWARE, short for Aviation Dedicated Software. Aircraft IT: How did ADSOFTWARE get started? CH: The business started 23 years ago. The founder and current CEO, Frédéric Ulrich, saw an opportunity to create an innovative CAMO/MRO software using the most recent IT technologies. His objective was and
still is to provide a robust alternative to the complex and expensive solutions available on the market. Aircraft IT: What is the guiding business principle that drives the business? CH: Firstly, we pride ourselves on being aviation professionals. Over 25% of our workforce is composed of engineers with years of experience in flight operations. This is key for the development of features that match the needs of operators and to understand their constraints. AIRCRAFT IT MRO • JULY-AUGUST 2021 • 56
Secondly, customer satisfaction is the cornerstone of our marketing strategy. If we have companies such as ATR and SABENA among our customers today it’s because we were able to demonstrate a very good reputation in the industry built over two decades through reactive and personalised customer support. Lastly, we work in close collaboration with our customers to design and specify new features and modules. This not only ensures that customers will get what they want, but it also guarantees that our tools are robust and 100% relevant to our target market.
