JAL - New Safety Video
viral in a matter of hours after
video not only dispenses with
also work as marketing
its release.
marketing gimmicks, it actu-
films have been a thing for well over ten years now. That’s ever since Air New
keting-led safety videos had
Zealand realised that some
come of age, with everyone
creative thinking could be
from (at the time) Virgin
According to JAL, the vid-
put behind these videos,
America to Delta getting in-
eo was put together with
that they could be uploaded
volved in producing them.
the advice of the compa-
online and that they’d often receive millions of views (plus positive PR).
then wrote about how mar-
Recently however some commentators have started to question whether this trend
which passengers not following safety procedures can cause extra danger.
ny’s Safety Advisory Group, chaired by Professor Kunio Yanagida. It draws on actual incidents that have recently
On the SimpliFlying blog
has gone too far and whether
you’ll find plenty of articles
(as we said on our blog last
going back through the years
year), they are starting to look
praising Air New Zealand for
too much like music videos,
For example, one scenario in
its different safety videos.
and not enough like safety
the video focuses on personal
videos.
belongings needing to be
For example in 2012, Sim-
17.
ally pin points specific ways in
The following year Shashank
pliFlying founder Shashank
One airline which has gone
Nigam lauded the airline for
back to focusing squarely on
its Hobbit / Lord of the Rings
the safety aspect is Japan Air-
themed video, which went
lines. The airline’s latest safety
taken place across the airline industry.
stored in the right location, otherwise they may injure other passengers during a sudden stop.
Airline Marketing Monthly | September 2019
Airline safety videos that
