Garuda Safety Video
The airline takes a very different approach to JAL, and instead does something which a lot of airlines have done over the past few years, by showing the safety demonstration against a backdrop of different places in Indonesia. As a result, it works both as a piece of destination marketing as well as a safety demonstration. One airline that has done this several times is Qantas. For example, the airline’s 2017 safety video welcomed passengers to “the spirit of Australia�, with the video featuring a number of Australian locations.
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Airline Marketing Monthly | September 2019
Another airline which has released a new safety video is Garuda, which has a new video for its Boeing 777300ER aircraft.
