Airline Marketing Monthly - September 2019

Page 19

Garuda Safety Video

The airline takes a very different approach to JAL, and instead does something which a lot of airlines have done over the past few years, by showing the safety demonstration against a backdrop of different places in Indonesia. As a result, it works both as a piece of destination marketing as well as a safety demonstration. One airline that has done this several times is Qantas. For example, the airline’s 2017 safety video welcomed passengers to “the spirit of Australia�, with the video featuring a number of Australian locations.

19.

Airline Marketing Monthly | September 2019

Another airline which has released a new safety video is Garuda, which has a new video for its Boeing 777300ER aircraft.


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Articles inside

Virgin Atlantic - Dream Gap Project

1min
page 63

Singapore Airlines - Seattle sounds even better now

1min
page 62

MIA gets ‘more Miami’

1min
page 61

London City Airport - Destination London

1min
page 60

Kulula - 18th birthday

1min
page 59

Jetstar - Win a year in the clouds

1min
page 58

JetBlue - Just Alright doesn’t fly here

1min
page 57

Firefly - We are going green

1min
page 56

Air New Zealand - Skycouch

1min
page 54

Air Asia - Your journey, our passion

1min
page 53

Garuda Safety Video

1min
page 19

Air Italy - Enhanced economy service

2min
pages 24-26

News from SimpliFlying

1min
pages 27-30

Fly Greener with Frontier

1min
page 55

Customer-centric shopping in action

2min
pages 46-48

What kind of images do passengers want to see?

2min
pages 36-38

The importance of rich content in the "attention economy"

2min
pages 32-33

Rugby World Cup Airline round-up

2min
pages 20-23

JAL safety video puts the focus on safety

2min
pages 17-19

SAS goes more blue in rebrand

1min
pages 13-15

Our cover story - Lufthansa

5min
pages 7-12

What's in AMM this month?

2min
pages 4-6
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