Airlines and the Rugby World Cup - A review
We’ve produced a summary of what (at
on Sept 20th, and as expected a number
the time of writing) different airlines have
of airlines have run marketing activity in
been doing.
support of their respective national teams.
Air New Zealand - Farewell Haka Last month we covered the new Air New Zealand safety video, which in addition to featuring the Suits (TV) show actor Rick Hoffman, saw the airline rechristened as ‘Air All Blacks’ in honour of the New Zealand Rugby team. To send the team off on their journey to Japan, around 60 Air New Zealand employees said goodbye to the All Blacks with a haka on the tarmac at Auckland International Airport.
20.
Airline Marketing Monthly | September 2019
The Rugby World Cup kicked off in Japan
