Air Italy - Enhanced economy service
Emirates is one example of an airline
to shout about how good it’s economy
brand which believes in this approach,
cabin is, or to highlight any economy
with its ‘upgrade your airline’
improvements.
campaign. In fact, as SimpliFlying
There’s still a thinking in some quarters that if your economy cabin looks too good, then you end up dissuading fliers
in an article, Emirates has actually been doing this since 1992.
from booking in the more profitable
Delta has also been proactively
premium cabins.
promoting the fact that it is improving
We think differently. If your economy cabins are worth shouting about, you should do so. It helps show how you are a quality brand across the board, and pushes the message of ‘if their economy cabin is this good, imagine how good business must be.’
24.
founder Shashank Nigam pointed out
its international economy class service, including a better menu, welcome drinks on departure and chocolates on arrival. Meanwhile later in the magazine, we talk about JetBlue’s latest ad campaign, featuring the “Alright Brothers.”
Airline Marketing Monthly | September 2019
Not every airline has the confidence
