Making your content real - include people When you are showing off different products or services, with a view to getting passengers to book a fare with you (or buy an ancillary product), what do people want to see? The evidence is that they want to see other people. ATPCO's content experts found this out by way of a series of passenger studies. This share some of it here.
Show people in your seats
an image like this won’t resonate
Let’s assume you are refreshing your economy cabin, something a number of airlines have been doing recently. You want to show off the various improvements, or perhaps you have installed a completely new seat. The assumption might be that showing a person in the seat gets in the way of showing off the features, but in fact ATPCO research found that actually, people want to see people.
36.
Airline Marketing Monthly | September 2019
research is as yet unpublished in a trade publication and so we’re pleased to be able to
