By Zachary Wynne, Manager of Airline Solutions within the Airline Retailing team, ATPCO The American college football season has begun, with universities across the USA ready to vie for on-field supremacy in this long-held US tradition. But through a peculiarity of geography, many of the games involve teams traveling between cities with limited flight connections. United Airlines saw an opportunity to add nonstop service between these cities to cater to the far-flung students, university alumni, and fans who want to attend the most anticipated matches.
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Airline Marketing Monthly | September 2019
Customer-centric flight shopping in practice: How ATPCO and United partnered to get sports fans to the big game
