Airline Marketing Monthly - September 2019

Page 53

Air Asia - Your journey, our passion

The centre-piece is a video narrated by

In addition, the airline offered a 20%

Malaysia’s Prime Minister, Dr Mahathir

celebratory discount during the National

Bin Mohamad and novelist and poet

Day celebration week.

Dato Sri A Samad Said. Air Asia says that the “video depicts the everyday lives of Malaysians from all walks of life striving together for a better future.” So far the video has been viewed over six million times on YouTube.

53.

Separately, with Air Asia being the latest A321neo customer, the airline has released a ‘sneak peek’ video showing the aircraft in the Airbus paint shop.

Airline Marketing Monthly | September 2019

To celebrate Malaysia’s national Independence Day (31 August), Air Asia launched a campaign called ‘Your Journey, Our Passion.’


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Articles inside

Virgin Atlantic - Dream Gap Project

1min
page 63

Singapore Airlines - Seattle sounds even better now

1min
page 62

MIA gets ‘more Miami’

1min
page 61

London City Airport - Destination London

1min
page 60

Kulula - 18th birthday

1min
page 59

Jetstar - Win a year in the clouds

1min
page 58

JetBlue - Just Alright doesn’t fly here

1min
page 57

Firefly - We are going green

1min
page 56

Air New Zealand - Skycouch

1min
page 54

Air Asia - Your journey, our passion

1min
page 53

Garuda Safety Video

1min
page 19

Air Italy - Enhanced economy service

2min
pages 24-26

News from SimpliFlying

1min
pages 27-30

Fly Greener with Frontier

1min
page 55

Customer-centric shopping in action

2min
pages 46-48

What kind of images do passengers want to see?

2min
pages 36-38

The importance of rich content in the "attention economy"

2min
pages 32-33

Rugby World Cup Airline round-up

2min
pages 20-23

JAL safety video puts the focus on safety

2min
pages 17-19

SAS goes more blue in rebrand

1min
pages 13-15

Our cover story - Lufthansa

5min
pages 7-12

What's in AMM this month?

2min
pages 4-6
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