Air New Zealand Skycouch
one positive post by someone active on
Zealand’s ‘Skycouch’ product (where
social media can generate masses of
an economy row becomes a sleeping
positive PR.
area) has been featured extensively in English speaking news media.
It also comes as Air New Zealand
The coverage all stems from a post from
Service award at the Airline Passenger
leading Australian travel blogger, Adel
Experience Association (APEX) Awards in
Barbaro, who shared information on her
Los Angeles.
Facebook page about how the Skycouch is an excellent economy option for families.
While the Skycouch product was initially introduced in 2011, Air New Zealand has since made further enhancements to it,
Adel’s Facebook post has received 37k
including introducing a dedicated infant
comments so far, and has been featured
harness allowing infants to remain lying
in publications ranging from The Sun
down throughout the cruise phase of
to Metro, to the New Zealand Herald
flight, new infant pod, and modifications
featuring it.
to the existing Skycouch Cuddle Belt
This is obviously a prime example of how
54.
won the APEX/IFSA Best Product or
which mean two children can share the Skycouch lying side by side.
Airline Marketing Monthly | September 2019
Over the past few weeks’ Air New
