Airline Marketing Monthly - September 2019

Page 55

Frontier Airlines Green Week Is your last name Green or Greene? If so, you would have been able to fly for free, or alFrontier Airlines in mid August, when Frontier staged ‘Green Week.’ As part of this people called Greene or Green received refunds of up to $400 when booking flights. What’s the significance of

the competition. Some of

which happens to have en-

Green? It’s of course a pri-

these are of course simply

vironmental benefits.

mary colour in the Frontier

a by-product of its business

Airlines brand.

model.

However, as a specially built

For example, yes, Frontier

a good job in showing how

micro-site explains, the

does have relatively more

different improvements are

campaign is also designed

seats on its aircraft, and that

making a difference (e.g.

to show how Frontier is

does mean that the carbon

Frontier has stats such as

reducing its overall carbon

footprint per passenger is

that the the A320neo in-

footprint. As a result, Fron-

lower, but as an LCC, flying

troduction will result in a

tier flew a new A320neo

more people per aircraft is

50% reduction in the noise

from Denver to Greenville

simply how it operates.

footprint).

Similarly, Frontier doesn’t

It’s a good example of how

Greenest Flight.’

offer an IFE system or in-

an issue like this can be

flight WiFi, which reduces

communicated in clear,

The micro-site lists various

the weight of the aircraft.

easy to understand lan-

ways in which the airline

But the reality is, this is a

guage.

claims it is ‘greener’ than

money saving measure

(get it?), North Carolina, calling it ‘America’s

55.

However, overall the campaign and micro-site does

Airline Marketing Monthly | September 2019

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Virgin Atlantic - Dream Gap Project

1min
page 63

Singapore Airlines - Seattle sounds even better now

1min
page 62

MIA gets ‘more Miami’

1min
page 61

London City Airport - Destination London

1min
page 60

Kulula - 18th birthday

1min
page 59

Jetstar - Win a year in the clouds

1min
page 58

JetBlue - Just Alright doesn’t fly here

1min
page 57

Firefly - We are going green

1min
page 56

Air New Zealand - Skycouch

1min
page 54

Air Asia - Your journey, our passion

1min
page 53

Garuda Safety Video

1min
page 19

Air Italy - Enhanced economy service

2min
pages 24-26

News from SimpliFlying

1min
pages 27-30

Fly Greener with Frontier

1min
page 55

Customer-centric shopping in action

2min
pages 46-48

What kind of images do passengers want to see?

2min
pages 36-38

The importance of rich content in the "attention economy"

2min
pages 32-33

Rugby World Cup Airline round-up

2min
pages 20-23

JAL safety video puts the focus on safety

2min
pages 17-19

SAS goes more blue in rebrand

1min
pages 13-15

Our cover story - Lufthansa

5min
pages 7-12

What's in AMM this month?

2min
pages 4-6
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