Jetstar - Win a year in the clouds
Jetstar Australia, which
Appreciation Society has
pliFlying, we became
has launched a ‘win a year
additionally recorded a
aware of a phenomenon
in the clouds’ competition
video for Jetstar Australia,
called Cloud Spotting,
(a year in the clouds, be-
promoting the art of cloud
with its own Cloud Appre-
ing a year’s free flights).
spotting, and announcing
ciation society and conference. We advised a few partner airline clients that
meteorologist Jane Bunn,
the fact that he will be judging the entries.
the mechanic is fairly
The mechanic is simple,
straight-forward. Aus-
the link to air travel obvi-
tralians are being asked
ous, and the prize is one
to post their best cloud
that people will actively
At the time no one went
photos onto Facebook or
want. As a result at the
for it, but another carrier
Instagram using the hash-
time of writing there had
has since independently
tag #Jetstarclouds.
been well over 6000 im-
this could be a good starting point for a marketing campaign.
also identified this group and trend and developed activity around it. Namely
58.
Launched by Australian TV
Gavin Pretor-Pinney, the founder of the Cloud
ages posted to Instagram using the hashtag.
Airline Marketing Monthly | September 2019
Several years ago at Sim-
